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SINGAPORE, Feb. 6, 2025 /PRNewswire/ -- Digital travel platform Agoda shares the top five travel habits of Asian Gen Z, revealing a generation that finds inspiration in the digital realm, embraces spontaneity, and values shared experiences. The survey highlights the unique ways travelers aged 18-27, more commonly known as Gen Z, are shaping the future of travel in Asia with a fresh perspective, not only by influencing travel trends but also by setting the stage for future generations to explore the world in innovative ways. 1. TikTok inspiration: Social media is the new travel guide Gen Z is blazing a trail on social media, with TikTok leading the way as their top source for travel inspiration. While Millennials lean on friends and family as their preferred source of recommendations, Gen Z is scrolling through TikTok (20%) and Instagram (14%) to discover their next adventure. Despite the digital influence, personal recommendations remain a close second (17%), proving that word-of-mouth still holds sway. 2. Spontaneous spirit: Last-minute bookings on the rise In a world where plans can change in an instant, Gen Z embraces the thrill of last-minute travel more than any other generation. 20% of Gen Z book flights less than a week in advance, outpacing Millennials, Gen X, and Boomers. Accommodations follow suit, with one in four Gen Z travelers making bookings at the eleventh hour, showcasing their penchant for spontaneity. 3. Traveling in tandem: Partnered adventures take the lead For Gen Z, travel is a shared experience, with 38% preferring to explore the world with a partner. Group trips with friends and family vacations also rank high, highlighting the importance of connection and companionship in their journeys. Millennials, on the other hand, prioritize family trips, reflecting a generational shift in travel dynamics. 4. Cost-conscious journeys: Spending habits align across generations When it comes to travel spending, Gen Z and Millennials are on the same page. Both generations prefer to keep accommodation costs under USD 50 per person per night, with Gen Z more inclined to do so (56%) than their Millennial counterparts (44%). Meanwhile, 32% of Gen Z plan to spend between USD 51-100 per person per night compared to 41% of Millennials. This trend underscores a shared commitment to affordable travel without compromising on experiences. 5. Wanderlust unites: The desire to travel transcends generations Despite differing preferences in where different generations find travel inspiration, when they book their travels, and who they go with, the desire to explore the world is universal. Nearly half of Gen Z and Millennials plan to embark on 1-3 trips this year, while a third are aiming for 4-6 adventures. This shared wanderlust bridges generational gaps, proving that the love for travel knows no bounds. Andrew Smith, Senior Vice President, Supply at Agoda shared, "Gen Z is redefining travel with their digital-first approach and spontaneous spirit. At Agoda, we're thrilled to support their adventures with diverse options and the best deals in accommodations, flights and activities, ensuring every trip is as unique as they are." With over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda offers endless possibilities for Gen Z travelers to explore the world. Discover the best deals on Agoda's mobile app and start planning your next adventure today. Visit Agoda.com for more information.
NEW YORK, Feb. 6, 2025 /PRNewswire/ -- The Global Africa Business Initiative (GABI) issued its Unstoppable Africa 2024 Executive Summary today, shedding light on transformative strategies and solutions to reshape Africa's financial narrative and accelerate economic growth. The report highlights GABI's call for the development of an inclusive financing model to address Africa's unique challenges, focusing on concessional financing, attracting private sector investment and mobilizing domestic resources as essential mechanisms to unlock the continent's potential. The report also stresses the importance of African institutions taking the lead in changing global risk perceptions and supporting innovative financial solutions to de-risk projects and secure long-term investments. In its third year, GABI's annual flagship event, Unstoppable Africa, has firmly established itself as the premier Africa-focused event in New York during the United Nations General Assembly high-level opening week, drawing interest and participation from global leaders. Sanda Ojiambo, United Nations Assistant Secretary-General and CEO of the UN Global Compact said, "The GABI 2024 Executive Summary captures the transformative outcomes of the highly successful 'Unstoppable Africa' event, reflecting the groundbreaking solutions and impactful discussions that transpired. This event has played a crucial role in bringing together key stakeholders to discuss and align on these transformative strategies. "By highlighting key initiatives and partnerships, this report underscores our commitment to positioning Africa at the center of global economic transformation. It is not just a reflection of our progress but a call to action for continued collaboration and ambition. We believe that by aligning with the aspirations of the 17 Sustainable Development Goals and Agenda 2063, we can unlock the full potential of Africa and contribute to a prosperous future for all." A Landmark Event The "Unstoppable Africa" event was held on 25-26 September 2024 on the sidelines of the United Nations General Assembly. With over 4,000 participants, including 1,545 in person and 2,531 online, the event drew notable figures including six Heads of State and Government from Barbados, Côte D'Ivoire, DRC, Eswatini, the Netherlands, and Poland, along with 14 Government Ministers from 13 countries. Key figures from the global private sector, top business leaders, and icons from the sports, music, and creative industries also spoke at and attended the conference. Key Findings of the GABI 2024 Executive Summary The report focuses on significant achievements in the energy sector, such as the Mission 300 initiative, which aims to provide clean energy access to 300 million Africans by 2030. It highlights successful examples from Togo, Mauritania, and Ghana, where distributed renewable energy solutions such as mini-grids are significantly expanding energy access to rural and underserved communities. The vital role of small and medium-sized enterprises (SMEs) in Africa's energy transition is stressed, along with the need to empower these enterprises by bridging gaps in finance and climate action knowledge. In the realm of digital transformation, the report accentuates the continent's rapid technological adoption and youthful population as key drivers for economic growth. It focuses on comprehensive digital upskilling programs that are equipping African youth with the necessary skills to thrive in a digital economy. The report highlights the launch of Itana, Africa's first Digital Economic Zone where global and Pan-African companies can incorporate online, operate remotely, and access the African talent pool and market. The creative industries are identified as vital economic drivers. The report highlights the potential of Africa's vibrant fashion, film, music, and entertainment sectors to deliver jobs, boost tourism, and build the African brand. In the sports sector, the report states the need for modern infrastructure and the establishment of continental leagues to enhance economic growth, social cohesion, and cultural diplomacy. It spotlights initiatives like the Queens of the Continent Foundation and the NBA Africa Startup Accelerator Award, which are creating opportunities for young athletes and entrepreneurs. Core Themes Unstoppable Africa focused on five themes: Energy Access and Transition: Public-private partnerships, policy frameworks, and blended finance were emphasized as keys to clean energy solutions. Inclusive Growth and Trade: Discussions on reshaping Africa's financial narrative stressed the need for private investment and the advancement of the African Continental Free Trade Area (AfCFTA). Digital Transformation: Bridging the digital divide and equipping youth with digital skills were identified as priorities. The progress of the UNDP Timbuktoo Initiative was celebrated. Creative Industries: Africa's cultural sectors were recognized as essential to both economic growth and global influence. Sports: Calls for modern sports infrastructure and continental leagues marked their potential to drive economic and social impact. GABI 2025 This year, GABI will convene the 4th edition of Unstoppable Africa on the sidelines of the UN General Assembly at Marriott Marquis Hotel in Mid-Town Manhattan, New York City on Sunday and Monday 21-22 September 2025. Once again, the convening will bring together the private sector, governments, policymakers, global and regional stakeholders to develop actionable frameworks for Africa's development. Additionally, GABI plans on hosting several GABI Bridges events throughout the year, including a side event at the Africa CEO Forum on May 12 -13 in Abidjan, Côte d'Ivoire. These engagements will provide focused discussions on specific topics, building up to the flagship forum in September. Access the Unstoppable Africa 2024 Executive Summary Report here. For more information on the GABI and Unstoppable Africa 2024, visit https://gabi.unglobalcompact.org/
NEW YORK, Feb. 5, 2025 /PRNewswire/ -- In an era of algorithms, data overload, and advertising that often leaves audiences numb, DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global tool designed to measure, decode, and harness human feelings at scale. "We are in a crisis of marketing effectiveness," said Tomas Gonsorcik, Global Chief Strategy Officer at DDB Worldwide. "Brands are spending more but moving people less. The Feels Barometer is our antidote to the 'meh-ification' of advertising. If, according to pioneering behavioral psychologist Daniel Kahneman, 95% of decisions are emotionally driven, then why are so many brands still treating feelings as an afterthought? This tool isn't just about understanding people better—it's about making brands unignorable by creating work that moves people deeply and memorably." The Feels Barometer, created in partnership with insights agency TRA, leverages cutting-edge projective techniques. Here's an overview of the research behind it: Insights from 8 leading global experts in emotions and psychology, including renowned authors, neuroscientists, and anthropologists. 140+ hours of in-depth qualitative research with participants from diverse cultures, providing rich, human-centered insights. Surveys of over 16,000 individuals across eight countries (United States, United Kingdom, Spain, Brazil, Sweden, France, Germany, and Australia), ensuring a comprehensive data set. 100 real-life emotional triggers ranging from personal experiences like a tech-free family dinner to broader societal shifts such as AI's impact on the workplace. Going beyond simple positive-negative sentiment analyses, the research captures the texture of feelings—intensity, cultural nuances, and even sensory associations like color, shape, and temperature. The study uncovered both global emotional trends and the significant regional nuances that shape behavior. While universal insights, such as the global appeal of "getting a good deal," emerged, the Feels Barometer underscores the importance of tailoring campaigns to resonate within specific cultural contexts. By aligning with the unique emotional drivers of diverse audiences, the Feels Barometer empowers both global brands navigating local markets and single-market brands to better understand the shared values and distinctions across subcultures and demographics. Here are some insights our research uncovered: The joy of finding a good deal rivals that of life's biggest milestones. That's right—securing a discount triggers an emotional spike comparable to birthdays or promotions. AI sparks as much existential dread as it does excitement. People are deeply divided on whether technology is liberating or terrifying—and that tension is a goldmine for brands willing to engage with it authentically. Nostalgia isn't just a trend—it's an emotional powerhouse. Across markets, looking back at the past brings comfort in uncertain times, making "retro-fication" one of the most potent creative levers available today. "As creatives looking to connect brands with people in the most meaningful ways, we are constantly looking to better understand how people feel. Feel about the world, their lives, and the brands that should serve them. The Feels Barometer supercharges our ability to understand the deepest emotional insights and how people genuinely feel about the things that matter most to them. Simply put, it's a game changer for us," said Chaka Sobhani, Global President & Chief Creative Officer, DDB Worldwide. The Feels Barometer will be integrated into DDB's strategic and creative process globally, as part of DDB's proprietary AI tool stack – RAND DDB, helping brands design campaigns that don't just attract eyeballs but capture hearts. DDB's clients will have access to deep-dive reports, interactive workshops, and bespoke applications of the tool tailored to their industry. In the battle for consumer attention, the most valuable real estate isn't a media buy—it's a lasting emotional memory. The Feels Barometer is here to help brands claim their share of heart. To learn more about DDB, visit us online at DDB.com or follow us on LinkedIn for more Feels Barometer insights. ABOUT DDB WORLDWIDE At DDB Worldwide (www.ddb.com), we believe in the unreasonable power of emotional creativity to move people, business, and culture. As one of the world's leading advertising and marketing networks, we combine creative excellence with strategic effectiveness to deliver measurable business results. Our effectiveness is reflected in industry recognition, including 2023 Global Network of the Year by Cannes Lions, D&AD Agency Network of the Year (2021–2023), and #2 in the 2024 Effie Global Best of the Best. We have also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years. With 140 offices in 60+ countries, we partner with leading brands such as MARS, McDonald's, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army to build meaningful consumer connections that drive sustained growth. Founded in 1949, DDB is part of Omnicom (NYSE: OMC). ContactPress@ddb.com
Initiatives are maturing from pilots and proofs of concept to targeted, enterprise-wide strategies ARMONK, N.Y., Feb. 5, 2025 /PRNewswire/ -- IBM (NYSE: IBM) today released its annual expectations for technology and transformation in the global financial services industry in the year ahead in the IBM Institute for Business Value 2025 Outlook for Banking and Financial Markets. 2025 Global Outlook for Banking and Financial Markets Key Insights Gen AI adoption is set to soar. Only 8% of banks were developing generative AI systematically in 2024, and 78% had a tactical approach. As banks move from pilots to execution, more are redefining their strategic approach to service expansion, including agentic AI. Steady banking convergence is giving way to contrasting financial performance. Re-imagining the business model/processes and, importantly, execution will separate the winners from the rest. 60% of banking CEOs surveyed acknowledge they must accept some level of risk to harness automation advantages and enhance competitiveness.1 While over 16% of clients worldwide are comfortable with a branchless, fully digital bank as their primary banking relationship, competition is shifting from mass market digital offers to higher-value services, including embedded finance and advisory services to affluent investors and small and medium-size enterprises (SMEs). "We are seeing a significant shift in how generative AI is being deployed across the banking industry as institutions shift from broad experimentation to a strategic enterprise approach that prioritizes targeted applications of this powerful technology," said Shanker Ramamurthy, IBM Consulting's Global Managing Director Banking & Financial Markets. "As banks and other financial institutions around the world gear up for a pivotal year of investing in transformation, technology, and talent, we anticipate their efforts coalescing around initiatives using generative AI to level up customer experience, boost operational efficiency, reduce risks and modernize IT infrastructure." The report shares insights from analysis of industry C-suite leader sentiment, bank customer behavior and economic data from eight major markets—the United States, Canada, European Union, United Kingdom, Japan, China, India, and Japan--and what financial institutions and their ecosystem partners can glean from the trends. For additional perspective and to download the full report, visit https://ibm.co/2025-banking-financial-markets-outlook. 1. 6 Hard Truths CEOs Must Face: How to Leap Forward with Courage and Conviction in the Generative AI Era. IBM Institute for Business Value. May 2024. https://ibm.co/c-suite-study-ceo IBM is a leading provider of enterprise AI, hybrid cloud architecture, security and ESG insights to the global financial services sector. Its deep industry expertise, extensive portfolio of services and solutions, and its robust ecosystem of fintech partners, empower collaboration, innovation, and creation with clients. As a trusted partner to banks, insurers, capital markets and payments providers, IBM guides financial institutions on all stages of their digital transformation journeys through IBM Consulting and delivers the proven infrastructure, software, and services they need through IBM Technology. For more information, visit www.ibm.com/industries/banking-financial-markets. The IBM Institute for Business Value, IBM's thought leadership think tank, combines global research and performance data with expertise from industry thinkers and leading academics to deliver insights that make business leaders smarter. For more world-class thought leadership, visit www.ibm.com/ibv. About IBMIBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information. Media Contact Mary Ellen HigginsIBM Global Financial Services Industry External Communicationsmaryellen.higgins@ibm.com781.789.1911 IBM Corporation logo.
SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Asia is the region most impacted by lung cancer, accounting for 63.1% of newly diagnosed lung cancers and 62.9% of lung cancer deaths worldwide(1). Many countries have applied low-dose CT scans to screen for this deadly cancer to improve early detection and treatment outcomes. However, only the highest-risk population (heavy smokers) is advised to undergo low-dose CT scans routinely to minimize the risk of radiation-induced cancer during scanning rounds(2). Moreover, CT devices are not easily accessible for many people due to geographical and economic barriers. Due to these limitations, multiple studies have pointed out surprising data: the current screening guidelines and eligibility criteria may miss over 50% of lung cancer cases in never-smokers(3); women are particularly vulnerable, with 83% of women in South-East Asia with lung cancer being never-smokers(4); non-smokers are diagnosed at a later stage than smokers (5); and about a third of lung cancer deaths occur in non-smokers(6). New screening method leveraging AI and genomics technology advantages SPOT-MAS is a blood test developed by Gene Solutions to detect multiple features of circulating tumor DNA (ctDNA) released from cancer cells, indicating if someone may have cancer. Previously, SPOT-MAS was validated as a multi-cancer early detection test in a longitudinal study involving 9,024 healthy people. While detecting multiple cancers, including lung cancer, in a single blood test is an aspirational goal, the key challenge lies in making it affordable for a large population. To address this challenge, Gene Solutions integrates a multiomics tumor ATLAS with AI-driven feature engineering and deep learning models to analyze genetic, epigenetic, and fragmentomic data. This methodology offers a precise, non-invasive, and affordable test specifically designed for lung cancer screening. Through enhanced AI analysis and the incorporation of lung-specific features, the SPOT-MAS Lung test has demonstrated remarkable effectiveness, achieving 90% sensitivity and 92% specificity(7). A new hope for lung cancer burden in Asia With extensive connections to healthcare providers across Asia, Gene Solutions aims to introduce this smart blood test to clinical practice in early 2025 to support the urgent need for accessible lung screening. In the long run, a convenient and precise test like SPOT-MAS can increase the chances of early detection for at-risk populations and potentially reduce the mortality rate associated with late diagnoses. Furthermore, ctDNA screening tests can serve as a companion tool to low-dose CT scans. In real-life practice, many CT scans yield ambiguous results, such as small lung nodules classified under LUNG-RADS (8), which might leave clinicians and patients uncertain about the malignancy status and the appropriate follow-up surveillance path. ctDNA screening results can thus support and guide diagnosis and surveillance strategies. At the January event Personalized cancer care in Asia: Advancing Genomics & AI in Singapore, Dr. Nguyen Hoai Nghia, Founder of Gene Solutions, highlighted: "This technology represents a paradigm shift in lung cancer screening, particularly for underserved populations. By harnessing the power of ctDNA and AI, we aim to make blood-based cancer screening tests more accurate and more affordable, hence support more early detection and effective treatment outcomes." Dr. Nguyen Hoai Nghia announced the performance of the SPOT-MAS Lung test at the event "Personalized Cancer Care in Asia: Advancing Genomics & AI" at SGX Auditorium, Singapore, January 2025. About Gene SolutionsGene Solutions, a pioneering biotech company in Asia, is leading the way in leveraging advanced AI and ctDNA technologies for innovative cancer detection solutions. The company partners with over 4,500 hospitals and clinics across Southeast Asia and boasts a team of approximately 250 biology experts and technicians out of a total of 700 employees. Gene Solutions has published more than 50 peer-reviewed publications and conducted over 50 multi-center studies across the region. The company, recognized for its proprietary research and CAP-accredited laboratories in Singapore and Vietnam, combines multi-dimensional genomics with AI-driven approaches to transform cancer care. For media inquiries, please contact: Gene Solutions Media Contact Ms. Emma Ngo www.genesolutions.com Email: pr@genesolutions.com References: (1) Chiu, C., & Yang, P. (2024). Challenges of lung cancer control in Asia. EClinicalMedicine, 74, 102706. doi.org/10.1016/j.eclinm.2024.102706 (2) Pozzessere, C.; von Garnier, C.; Beigelman-Aubry, C. Radiation Exposure to Low-Dose Computed Tomography for Lung Cancer Screening: Should We Be Concerned? Tomography 2023, 9, 166-177. doi.org/10.3390/tomography9010015 (3) Kerpel-Fronius, A., Tammemägi, M., Cavic, M., Henschke, C., Jiang, L., Kazerooni, E., Lee, C., Ventura, L., Yang, D., Lam, S., Huber, R. M., Yang, D., Zulueta, J., Viola, L., Mohan, A., Lee, C., Cavic, M., Schmidt, H., Kazerooni, E., . . . Huber, R. (2021). Screening for lung cancer in Individuals who Never smoked: An International Association for the Study of Lung Cancer Early Detection and Screening Committee report. Journal of Thoracic Oncology, 17(1), 56–66. https://doi.org/10.1016/j.jtho.2021.07.031 (4) Barta, J. A., Powell, C. A., & Wisnivesky, J. P. (2019). Global Epidemiology of Lung Cancer. Annals of Global Health, 85(1). https://doi.org/10.5334/aogh.2419 (5) Barta JA, et al. Global Epidemiology of Lung Cancer. Annals of Global Health. (2019). 85(1): 8, 1–16. DOI: https://doi. org/10.5334/aogh.2419 (6) GLOBOCAN (2020). (7) Nguyen, Van Thien Chi et al. Cost-Effective Shallow Genome-Wide Sequencing for Profiling Plasma cfDNA Signatures to Enhance Lung Cancer Detection (January 11, 2025). dx.doi.org/10.2139/ssrn.5094108 (8) American College of Radiology (2022).
Pattern Releases 2025 Australian Marketplace Consumer Report MELBOURNE, Australia , Feb. 5, 2025 /PRNewswire/ -- Australia's marketplace sector is rapidly transforming, with Amazon strengthening its dominance, Wesfarmers closing Catch, and doubts growing around Temu and Shein, according to new research from ecommerce and marketplace accelerator, Pattern. Amazon stock The findings, published in Pattern's '2025 Marketplace Consumer Report', reveal that marketplaces are now an indispensable part of the online shopping ecosystem, with 94% of Australians purchasing from one in the past 12 months. "Amazon's increasing prominence in product discovery, its substantial Prime membership base, and the upcoming launch of the price-competitive platform called 'Haul' have solidified its position as Australia's leading marketplace," explains Merline McGregor, Managing Director for Pattern Australia. "Meanwhile, Catch has closed, Kogan and MyDeal are growing —although from smaller customer bases than the market's frontrunners—and early enthusiasm for low-cost Chinese marketplaces appears to have peaked as they struggle to meet shopper expectations." Chinese marketplace growth to stall New research indicates that high-profile Chinese marketplaces Temu and Shein risk losing shoppers in 2025. Although these platforms have rapidly captured market share, only 12% of consumers trust Temu for its product quality, leading to a predicted 7% drop in shoppers. Shein faces similar challenges, with trust levels at just 11%. "Many Australians trialled Temu and Shein over the last eighteen months due to aggressive pricing and large marketing campaigns. Yet early adopters have found these marketplaces unreliable. Although they may still expand in the future, Temu and Shein face a significant challenge in legitimising themselves within the Australian market and delivering on the customer experience," observed McGregor. Alarmingly for the Chinese marketplaces, only 43% of shoppers would consider buying from Temu in 2025, and even this may hinge on improvements in quality and delivery. For Shein, expanding into categories like home and beauty is yet to offset concerns about its core offerings. Amazon extends its lead Amazon has cemented its position as Australia's leading marketplace. The platform attracted 1.1 million new Australian users in 2024, bringing its total to 7.9 million shoppers, accounting for 10% of the country's total online shopping spend1. The outlook for Amazon is incredibly strong with a significant 63% of Australians planning to shop on the platform in 2025. Its appeal is particularly strong among younger shoppers (71% of those aged 18-24) and high-income households earning over $200,000 annually (78%). "Amazon's focus on fast delivery, quality products, and a seamless shopping experience sets it apart," said McGregor. "While Chinese platforms have disrupted the market, Amazon's trusted reputation and ability to adapt—such as the launch of its low-cost 'Haul' storefront—ensure it stays ahead." Consumers discover new products on marketplaces today Australian shoppers are also changing how they research and discover new products online, with traditional search giant, Google, experiencing a 7% decline in people using the platform for new product discovery. At the same time, the share of consumers who begin their product research on Amazon has risen by 27% year on year, highlighting the platform's growing impact on purchase decisions. In 2024, 63% of shoppers bought a product that they had never purchased from Amazon before and 38% visited a brand's website after discovering it on the platform. "Online marketplaces play a pivotal role in how shoppers discover and evaluate new products," said McGregor. "Their extensive variety, combined with transparent customer feedback empowers consumers to explore unfamiliar brands with greater confidence." What products will consumers buy from which marketplace in 2025? Pattern's research asked consumers what they were likely to buy in 2025 and through which marketplace, with the results indicating: Amazon's key shopper categories are Books & eBooks (37%), Electronics & Computer (24%) and Home & Kitchen (24%). eBay is competitive across a range of categories, including Electronics & Computer (20%), Books & eBooks (17%) and Clothing, Shoes & Accessories (16%). Temu attracts shoppers with Clothing, Shoes & Accessories (20%), Home & Kitchen (14%). Shein maintains its appeal in Clothing, Shoes & Accessories (19%), while its expansion beyond fashion drives growth in categories like Skincare & Make-up (7%) and Home & Kitchen (6%). Kogan remains strong in Electronics & Computer (11%) and Home & Kitchen (8%). My Deal gains consumer interest for Home & Kitchen (5%) and Clothing, Shoes & Accessories (5%). "Marketplaces in Australia are set for strong growth in 2025, driven by the strong consumer pull toward convenience, competitive pricing, and rapid delivery. With 94% of Australians already shopping on these platforms, brands can't afford to sit on the sideline. They must be present where consumers shop. To attract new customers and succeed in a competitive online shopping environment, brands need a dedicated marketplace strategy and to collaborate with specialists like Pattern to maximise their impact," concluded McGregor. For more information and to download the full report please click here: '2025 Marketplace Consumer Report' About Pattern Inc Pattern is the category leader in global ecommerce and marketplace acceleration. It is the number one reseller on Amazon globally, selling over $3 billion of product each year into 60 countries. Since 2013, Pattern has profitably grown to over 2,000 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast - to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. Pattern is also present on Tmall, JD.com, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 300 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. For more information, visit https://au.pattern.com/ 1 Roy Morgan. (August 2024). SHEIN and Temu Continue to Grow Strongly.
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