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HO CHI MINH CITY, Vietnam, March 11, 2026 /PRNewswire/ -- According to the Agoda 2026 Travel Outlook Report, Vietnamese travelers are emerging as the region's most enthusiastic adopters of artificial intelligence (AI) in travel planning. The report reveals that 81% of Vietnamese travelers are likely to use AI to plan their next journey - the highest rate in Asia, where the average is 63%. Despite being at an early stage of adoption, sentiment towards AI remains largely positive. Agoda's study shows that 86% of Vietnamese travelers either trust AI-generated information or feel neutral about it, with 59% expressing a neutral stance and 28% saying they actively trust AI. This openness suggests strong potential for wider adoption as AI-powered travel solutions become more accessible and familiar. Vietnam's rapid digital transformation and booming tech ecosystem are accelerating the integration of AI into everyday life from work and education to shopping and entertainment. Travel planning is no exception. Among Vietnamese users who already engage with AI, Agoda's report found that the most common applications include recommending local attractions and activities , suggesting restaurant and dining options, creating personalised travel itineraries (30%), and real-time language translation (30%) - demonstrating a clear appetite for smarter, more personalised travel experiences. Commenting on the findings, Lam Vu, Country Director Vietnam at Agoda, said:"It is impressive to see how open Vietnamese travelers are to applying technology to their travel journeys. This strong interest in AI reflects a broader mindset of curiosity, efficiency, and personalization. As a digital travel platform, Agoda continuously invests in innovating our technology to deliver seamless, intuitive experiences - empowering travelers to explore the world in ways that suit their own preferences, pace, and style." With over 6 million properties, 130,000 flight routes, and 300,000 activities available in one seamless booking experience, Agoda is well positioned to support Vietnamese travelers as they set out to discover more of the world in 2026 - backed by intelligent technology designed to simplify planning and personalise every journey.
BANGKOK, March 11, 2026 /PRNewswire/ -- Social engineering attacks have become increasingly sophisticated, creating growing risks for enterprises. As email remains a primary entry point for these breaches, Coremail, with over 27 years of experience in email security, shared its insights on emerging trends. The company notes that organizations are shifting from reactive defenses toward more intelligent and structured security architectures. Tim Lin, CTO of Coremail, said the evolution of generative AI and social engineering attacks is reshaping enterprise email security risks. Organizations therefore need a multi-layered defense framework that combines AI capabilities with governance to strengthen overall resilience. Establishing the First Line of Defense with an LLM-Powered Email Security Gateway Traditional rule- and signature-based systems often struggle against evolving threats like identity spoofing and Business Email Compromise (BEC). To provide proactive protection, Coremail's CACTER Secure Email Gateway integrates LLMs and multimodal analysis into an AI-driven defense architecture. Leveraging key AI capabilities including deep semantic analysis, zero-shot detection, and attacker profiling, the SEG can: Detect and block phishing, spam, malware and covert BEC attacks Inspect URLs dynamically to stop malicious links Detect unknown and variant threats through multimodal analysis Provide administrators with clear threat visibility and policy recommendations Built on a full-lifecycle security framework, the SEG enables continuous filtering and monitoring. Test results show it can block up to 99.8% of spam with a false positive rate below 0.02%, strengthening security without disrupting normal business operations. Lowering Human Risk Through Anti-Phishing Drills Human error remains a major cause of security incidents, as attackers exploit trust by impersonating executives. To counter this, organizations should conduct continuous, scenario-based anti-phishing drills instead of relying on one-time training. CACTER's anti-phishing simulation service provides customizable, real-world scenarios that help employees identify suspicious requests. Regular simulations significantly reduce mistakes and help prevent security incidents at their source. Strengthening Governance and Security Awareness Beyond technical safeguards, strong governance is essential. Companies should enforce the principle of least privilege, strengthen access control, and adopt multi-factor authentication to mitigate account misuse. Regular training and clear compliance responsibilities help embed security awareness into daily operations, enabling a shift from reactive risk management to proactive prevention. As internal and external threats converge, a single layer of protection is no longer sufficient. By combining AI-driven gateways, employee preparedness and stronger governance, enterprises can better protect their operations. For more information, please visit: coremail.co.th
Quantifying LLM Reliability Across Risk Scenarios for Trustworthy Enterprise AI SINGAPORE, March 11, 2026 /PRNewswire/ -- Appier today announced new research advancing the reliability of Agentic AI systems. To expand the impact of its research and development efforts, Appier's AI research team continues to focus on frontier topics in Agentic AI and Large Language Models (LLMs), exploring forward-looking technical challenges that push the boundaries of marketing technology innovation. In its latest paper, "Answer, Refuse, or Guess? Investigating Risk-Aware Decision Making in Language Models," the team introduces a systematic evaluation framework to measure how language models make decisions under different risk conditions. The approach significantly improves model reliability in high-risk scenarios through a novel methodological design. The research addresses a key challenge in deploying Agentic AI in enterprise environments: ensuring that autonomous AI decisions are trustworthy. The findings further strengthen Appier's technological leadership in AI while contributing practical insights for the broader Agentic AI ecosystem. As enterprises move from AI copilots toward autonomous AI agents, reliability has become a critical barrier to adoption. According to a 2025 McKinsey survey, 62% of organizations have already begun experimenting with AI agents, yet inaccuracy remains the most commonly cited risk in enterprise AI adoption. As an AI-native Agentic AI-as-a-Service (AaaS) company, Appier continues to translate cutting-edge research into enterprise-ready methodologies and product capabilities. This study specifically addresses two major enterprise concerns: AI hallucinations and decision reliability. To tackle this challenge, the research introduces a Risk-Aware Decision-Making framework that converts LLM decisions across varying risk conditions into quantifiable metrics, providing a stronger governance foundation for enterprise AI deployment. Turning Risk-Aware Strategies into Quantifiable MetricsTraditional LLM evaluations focus primarily on whether an answer is correct. In enterprise environments, however, the cost of being wrong and the value of refusing to answer differ significantly. The study introduces structured risk parameters—including rewards for correct answers, penalties for incorrect responses, and costs for refusal—to simulate different risk scenarios. Under this framework, models must evaluate their capability, confidence level, and risk conditions before deciding whether to answer, refuse, or guess. Decision quality is then measured by whether the model maximizes expected reward, providing a more realistic assessment of strategic decision-making. Key Finding: Strategic Imbalance in Existing ModelsUsing the Risk-Aware Decision-Making framework, the research finds that many leading LLMs display strategic imbalance across risk scenarios. In high-risk settings, models often over-guess despite potential negative consequences. In low-risk scenarios, they may become overly conservative and refuse to answer too frequently. This inconsistency limits both the autonomy and safety of AI systems in enterprise environments. The study suggests the issue is not purely knowledge-related but stems from the model's difficulty in integrating multiple capabilities into a stable decision strategy. Skill Decomposition Enables More Optimal DecisionsTo address this challenge, the research proposes a Skill Decomposition approach, breaking decision-making into three steps: Task Execution — solving the task to generate an initial answer Confidence Estimation — evaluating confidence in that answer Expected-Value Reasoning — reasoning about outcomes under risk conditions This structured reasoning process enables models to determine whether answering or refusing yields the best outcome. The approach allows models to better integrate multiple capabilities and produce more rational and stable decisions in high-risk environments, offering a practical path toward more reliable enterprise AI systems. "For Agentic AI to operate in critical enterprise workflows, the key is not only making AI smarter, but making its autonomous decisions more reliable," said Chih-Han Yu, CEO and Co-founder of Appier. "Appier has built its products around AI and continuously invested in world-class research. By turning LLM risk awareness into a quantifiable methodology, this research strengthens the foundation for trustworthy enterprise AI and helps accelerate the real-world adoption of Agentic AI and translate it into scalable business value and ROI." The research findings have been further integrated into Appier's Agentic AI-powered platforms, including Ad Cloud, Personalization Cloud, and Data Cloud, helping enterprises advance autonomous workflows in a more reliable and trustworthy way. Looking ahead, Appier will continue leveraging its strong AI research capabilities, proprietary data assets, and deep industry expertise to advance Agentic AI innovation and support enterprises in building more efficient and trustworthy AI-driven operations. About AppierAppier (TSE: 4180) is an AI-native Agentic AI as a Service (AaaS) company that empowers business decision-making with cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of "Making AI Easy by making software intelligent," Appier endeavors to help businesses turn AI into ROI with its Ad Cloud, Personalization Cloud, and Data Cloud solutions. Now Appier has 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information. For media queries, please email pr@appier.com
TEANECK, N.J., March 11, 2026 /PRNewswire/ -- Cognizant (Nasdaq: CTSH) released new research showing that companies pursuing AI adoption overwhelmingly prefer IT services firms - such as "AI Builder" firms, a new services model defined by designing and building custom, full stack AI solutions - to deliver real enterprise value from AI. New research from Cognizant shows plug-and-play with AI is a myth. The research, based on a quantitative study of 600 AI decision makers and qualitative interviews with 38 senior executives, finds that organizations rank custom solutions and flexible engagement models as the most important factor when selecting an AI partner, ahead of pricing and time to value. Pricing and proven AI case studies remain important, but rank below capabilities that enable AI to be embedded directly into business operations and value chains. At the same time, enterprises cite generic, off-the-shelf AI solutions as a leading reason to reject an AI provider, along with lack of industry-specific expertise, inability to integrate into existing technology stacks, and inadequate support and maintenance. According to the research, the top three challenges organizations face in enterprise AI adoption are regulatory and compliance concerns, difficulty demonstrating return on investment and lack of clear AI strategy and vision. "AI success is not about deploying isolated models—it's about engineering intelligence into the enterprise with purpose-built solutions," said Ravi Kumar S, CEO of Cognizant. "The most trusted path to an AI future is working with an AI Builder—one that brings deep industry context, systems engineering expertise, and operational accountability. At Cognizant, we focus on building the bridge from AI experimentation to measurable enterprise value." Key findings from the study include: Enterprises face a "messy middle" in scaling AI: AI builders can create the bridge to enterprise value -- solving complex, real-world problems: 63% of enterprises report moderate-to-large gaps between their AI ambitions and current capabilities. The biggest barriers to scaling AI are operational and organizational: 33% cite regulatory and compliance challenges 31% struggle to demonstrate ROI 27% report shortages in talent 27% report inadequate data readiness AI investment is long term, not experimental: Enterprises are committing sustained capital to AI, signaling long-term infrastructure building rather than speculative investment: 84% of enterprises maintain formal AI budgets 91% expect AI budgets to grow in the next two years 50% anticipate double-digit increases in AI budgets over the next two years 52% are already investing $10M or more annually on AI initiatives AI is augmenting human workforces, not replacing them: Enterprise leaders are not forecasting workforce collapse, they're forecasting redesign of workflows for human-AI collaboration. Across 13 enterprise functions, the highest expected level of full automation is only 20% (in sales) Even in customer service, where 76% of leaders expect workflows to become AI-dominant, only 9% believe they will be fully automated. In qualitative interviews conducted as part of the research, enterprise leaders said "out‑of‑the‑box" AI is inadequate; they want tailored solutions AI builders can develop and tune. A Vice President in the UK banking sector shared, "A lot of vendors come in thinking that the off-the-shelf solutions they have would fit our needs, but often enough they find that that's not the case. And it takes them a number of years, more than they planned, and a lot of money, both from us … to get those software working. And these are not just AI software." A US-based insurance industry CIO stated, "It depends on where I'm inserting this particular ingredient in our value. And so sometimes I want a builder and an engineer, sometimes I want an integrator, sometimes I want an activator. Because they're playing more of a coordinating function—a weaving, stitching-together function." Together, these research insights underscore a clear shift in enterprise expectations: from experimenting with AI tools to partnering with AI Builders that can design, build, integrate, and operate AI systems at scale— in alignment with client governance, security, and risk‑management frameworks and with lasting business impact. These findings align with recent remarks by Babak Hodjat, Chief AI Officer at Cognizant, who noted that enterprises are far from being able to rely on AI "out of the box." In interviews with Fortune and Reuters, Hodjat emphasized that while agentic and generative AI systems are advancing rapidly, organizations still need significant help engineering, integrating, governing, and operating these systems in ways that support client safety, reliability and governance requirements within complex enterprise environments. AI decision makers rated IT services firms like AI builders highest in their ability to assist with their AI adoption (ahead of SaaS providers, cloud providers, AI model companies, AI startups and management consultancies). The research also finds that IT services firms are trusted across the AI adoption lifecycle—especially in ongoing management of AI-enabled systems, but also in AI strategy, custom AI solution development, increasing organizational productivity and scaling AI across the enterprise. IT services firms have a 23% trust advantage over management consultancies in AI adoption. While management consultancies benefit from strong brand recognition, they are seen as less credible in hands-on AI implementation. About the ResearchCognizant's research findings are based on quantitative research conducted in November 2025 with 600 AI decision makers, and qualitative interviews conducted in October 2025 with 38 business and technology leaders in the United States, Germany, Singapore and Australia with AI decision making responsibility. The full report can be found here: How ai is reshaping business & empowering workforces | Cognizant About CognizantCognizant (NASDAQ: CTSH) is an AI builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization's unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant. For more information, contact: U.S.Name: Gabrielle GuglioccielloEmail: gabrielle.gugliocciello@cognizant.com Europe / APACName: Sarah DouglasEmail: sarah.douglas@cognizant.com IndiaName: Vipin NairEmail: Vipin.Nair@cognizant.com
Clarity 2030 study of 1,400+ global communicators underscores the widening gap between the rising influence of communications and its readiness to meet the moment NEW YORK, March 10, 2026 /PRNewswire/ -- Zeno Group, the leading global integrated communications agency, today unveiled global research showing the unprecedented influence of communications across business strategy, growth, risk, and workforce decisions. Yet most communications leaders say they are not fully prepared for what the next four years will demand. CLARITY 2030 With 2030 serving as a global milestone year, baked into long-term economic, political, and workforce strategies, Zeno set out to understand the current state of the communications industry and what changes are required to realize its full potential. Clarity 2030: Communications at a Crossroads brings into focus where communications is headed and how to translate its rising influence into lasting business advantage. Based on conversations with more than 1,400 communications leaders worldwide, our research shows the function gaining strategic ground at the highest levels inside organizations as CEOs increasingly prioritize reputation, AI governance, and internal culture – underscoring the Chief Communications Officer's role as a critical partner. "Communications is no longer adjacent to the business. It is the business," said Barby K. Siegel, Global CEO of Zeno Group. "We are moving from being managers of the message to drivers of strategic growth and that is an important and exciting shift. We believe the organizations that re-think the structure, skills, and support communicators need will translate communications into measurable business impact." Five Signals Uncovered by Clarity 2030 Signal #1: Rising Influence, Limited Readiness 72% of global communications professionals expect communications to have greater influence on business strategy, growth, risk, and workforce decisions by 2030. Only 29% say they feel fully ready at the individual, team, or organizational level for what lies ahead. While nearly three in four are confident in their skills today, 77% believe communications will require entirely new skill sets by 2030. Signal #2: AI Leadership Expectations Without Adequate Tools With AI representing one of the greatest change management challenges of our time, 65% of communicators say they are more influential than IT in shaping AI adoption – and roughly half are leading or partnering to steer change management. Fewer than half say all teams have access to company-approved tools, and nearly one in five report the use of unsanctioned shadow tools. Signal #3: Shifting Discovery, Rising Credibility Globally, 79% of communicators say earned media is more important than ever in shaping reputation, as LLM search takes over from traditional search. Most communicators (58%) say that AI engines will have the greatest impact on shaping perception and trust by 2030, outpacing than algorithms, feeds, and human voices-leaders, creators, journalists, employees–underscoring the increased importance of communications as the source of accuracy and truth. Signal #4: Creative Thinking and Judgment Are Skill Differentiators Creative experimentation ranks #1 among the human capabilities required of future communications leaders. Emotional intelligence markers matter just as much as those technical skills. Having the courage to make tough calls under pressure, empathy and adaptability will play a big part in how leaders are judged. Signal #5: Quiet Exit Risk Emerging 44% of communications professionals say they could imagine leaving the field by 2030. AI disruption, leadership misalignment, job security, and limited advancement are driving the decision to leave communications. Creative fulfillment, variety of work, flexibility and the opportunity to influence leadership and business decisions are what continue to keep communicators motivated to stay in the field. "This is not a warning about what communications might lose," said Thomas Bunn, Zeno's Chief Client Impact Officer. "It is an opportunity to firmly position communications as a strategic growth engine at a time when the stakes have never been higher and the role of communicators has never been more integral to business success." To learn more about Zeno Group and its capabilities, visit ZenoGroup.com or on social media at LinkedIn, Facebook and Instagram. About the ResearchClarity 2030 is a global research program examining how the communications function is evolving across regions and roles today and in the future. The study combines a quantitative survey of more than 1,400 communications professionals across 10 markets in North America, Europe, and APAC with 30 AI-moderated in-depth interviews with senior communications leaders across the globe. Fielded between September and December 2025, the research captures perspectives across career stages, organizational types, and geographies to assess how influence, readiness, skills, and structural support are changing as communications takes on a more central role in business strategy, risk, and decision-making. Global figures are region-balanced, with APAC, Europe, and North America represented equally in the overall result. About Zeno Group: Zeno Group is a fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unlock the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2025 PRWeek Best Places to Work and 2025 Provoke Purpose-Driven PR Agency of the Year, Zeno has also been recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company. Media Contact: Erin Mantzerin.mantz@zenogroup.com Zeno Group
PARIS, March 10, 2026 /PRNewswire/ -- The 32nd Artprice Annual Report – 'The Art Market in 2025' – offers a comprehensive overview of global public auctions of fine art (paintings, sculptures, drawings, photographs, prints, videos, installations, tapestries, NFTs & AI-generated or assisted works, excluding antiques, anonymous cultural property and furniture). It covers the period from January 1st and December 31st, 2025. Artprice's 2025 Art Market Report cover, featuring IA Face Stone (2026) by Léo Caillard All prices quoted in this Artprice by Artmarket report refer to public auction results, including buyer's premiums. All dollar symbols ($) refer to the US dollar. The general health of the Art Market in 2025 was relatively positive, with sales showing strong growth and a record number of works sold (+6.5%) and a 12% growth in global art auction turnover. In volume terms, 2025 stood out as the most dynamic year in the history of the global art market, with 1.28 million artworks offered for sale and 867,000 works sold. According to thierry Ehrmann, CEO of Artmarket.com and Founder of Artprice, "The market's growing liquidity has been made possible by the exponential growth of auction houses online, with, on the one hand, a 540% increase in online auction announcements, and on the other hand, live auctions, which have grown by 244% worldwide in the aftermath of the COVID pandemic years. Such figures were previously expected for 2027-2030." The United States dramatically consolidated its first place with 42.3% of the global art market. China took second place with 15.8% of the global market. These two leading powers have made the Art Market a true vector of soft power, and a strong comeback by China cannot be ruled out, as it has already demonstrated in the past by taking the first position as the world's heaviest marketplace (2005). The United Kingdom maintained its third place with 13.4% of the global market. France, with a 26% growth in auction turnover, remained in fourth place with 8.5% of global turnover, but set four new records: it is 1st in the world in number of sales sessions, 2nd worldwide in terms of transactions, 1st in Europe in terms of turnover, and Paris is now the 3rd largest marketplace in the world, surpassing Hong Kong, Beijing, and Shanghai. The European Union is now the world leader in terms of the number of art auction transactions and it is number 2 in terms of turnover. This corresponds to its ranking as the world's 3rd largest economic block with a GDP of 19,423 billion in 2024. With the most comprehensive report on the art market, Artprice by Artmarket.com, the world leader in art market information, has pursued its collaboration for the 17th consecutive year with its Chinese state-owned partner, the Artron Group. The global auction coverage made possible by the Artprice and Artron ARAA partnership offers a globally complete view of the structural evolutions and trends in the global art market, a view that has been unmatched for 18 years. In its report, Artprice presents its famous rankings, including the Top 500 Artists by annual auction turnover (from sales of fine art, NFTs, & AI generated and/or assisted creations) in 2025, as well as the Top 100 art auction results in 2025. The report once again highlights the spectacular growth in the appreciation of female artists. Dematerialization via the Internet is now a dominant feature of the art market across all five continents of the globe, relegating physical auction rooms to 20th century history. Artprice by Artmarket is pleased to announce the publication of its 32nd Annual Report, "The Art Market in 2025". It is available free of charge, in its entirety and in three languages, online, and in PDF format: Français : https://fr.artprice.com/artprice-reports/le-marche-de-lart-en-2025English: https://www.artprice.com/artprice-reports/the-art-market-in-2025Mandarin : https://zh.artprice.com/artprice-reports/the-art-market-2025-zh The 32nd Annual Art Market Report – available for free download – provides a detailed analysis of the trends shaping global auctions. It offers insights into the structure of the art market through the analysis of over 867,000 works sold in 2025, enriched with concrete examples and essential rankings, including the Top 500 Artists (by annual turnover) and the year's Top 100 Auction Results. HEALTH OF THE GLOBAL ART AUCTION MARKET 1. HEALTH OF THE GLOBAL ART AUCTION MARKET Top Ten Fine Art Auction Marketplaces in 2024 Global art auction turnover reached $11.1 billion, up 12% ($9.9 billion in 2024). In the West, Fine Art auction sales generated $9.4 billion, up 15.4% ($8.1 billion in 2024) In China, Fine Art auction sales fell by 5.4% to $1.76 billion (vs. $1.86 billion in 2024). The record price for a work of art in 2025 was $236,360,000 (vs. $121,160,000 in 2024) The Lauder Collection generated the three highest art auction results of the year, thanks to three paintings by Gustav Klimt. Paris became the 3rd capital of the Art Market with $844 million ($647 million in 2024) ahead of Hong Kong ($661 million), Beijing ($619 million), and Shanghai ($262 million) Top Ten Fine Art Auction Marketplaces in 2024https://imgpublic.artprice.com/img/wp/sites/11/2026/03/img2-Artprice-World-planisphere.jpg 2. 2025 OVERVIEW: BOTTOM-UP GROWTH The number of lots sold continued to rise (+6.5%) to 867,000, vs. 814,300 in 2024. The unsold rate stabilized at 32% in 2025, vs. 33% in 2024. The average price of an artwork rose risen slightly to $12,820, vs. $12,240 in 2024. Half of the works sold for less than $600 (median price) in 2025, vs. $610 in 2024. Lots sold for less than $1,000 totaled 531,800 (vs. 488,210 in 2024), including 173,280 paintings (vs. 170,970 in 2024). 80% of artworks sold for less than $3,160 at auction in 2025 (vs. $3,370 in 2024) Artprice listed 1,347 Fine Art lots sold over a million in 2024, vs. 1,131 in 2024. Gustav Klimt's Portrait of Elisabeth Lederer (1914/16) fetched the second highest art auction price of all time at $236,360,000. Only Leonardo da Vinci's Savior of the World did better (at $450,312,500 in 2017). SOFT POWER: CHINA RETAINS SECOND PLACE The United States (+22%) recorded 178,920 art auction results for $4.7 billion. This total represented 42% of the global art market vs. 181,970 lots sold for $3.8 billion (39% of global turnover) in 2024. China (-5.4%) underwent a further contraction, partly due to unreported results. It posted a total of $1.76 billion, or 16% of global art auction turnover (vs. $1.86 billion in 2024 for 19% of global turnover) The United Kingdom (+3.0%) consolidated its third place with $1.5 billion, representing 13% of global art auction turnover (vs.$1.45 billion in 2024 for 14.5% of global turnover) France(+26%) generated $945 million, representing 8.5% of global turnover, with 131,650 lots sold(vs. $747 million in 2024, representing 7.5% of the global turnover). It remained the leading marketplace on the European continent. Germany (+9%) was the world's 5th largest art marketplace with a total auction turnover of $377 million, representing 3.5% of global turnover. In 2024, this market totaled $347 million, or 3.4% of global turnover. AUCTION HOUSES Sotheby's has once again become the world's leading auction house for Fine Art with a total turnover of $3.1 billion (vs. $2.3 billion in 2024). Christie's recorded a total of $3.0 billion over the year (vs. $2.9 billion in 2024). Sotheby's (with 28% of global art sales turnover) and Christie's (with 27%) are neck and neck. Phillips remained the third biggest auction house in the world with $354 million ($427 million in 2024). China Guardian was the leading Chinese auction house with $307 million ($308 million in 2024). The Bonhams network generated a total turnover of $244 million (vs. $246 million in 2024) and consolidated its 5th place. Artcurial, with a total of $129 million (vs. $67 million in 2024), remained the leading European auction house for Fine Art. RECORDS & COLLECTIONS The three highest auction results of the year were hammered for the three Gustav Klimts paintings in the Lauder Collection. Gustav Klimt was the world's top-selling artist in 2025 with a total turnover amounting to $397 million. Frida Kahlo once again becomes the world's most expensive female artist thanks to the sale of El sueño (La cama) (1940) for $54.7 million. Marlene Dumas (1953) has once again become the most expensive Contemporary female artist in auction history with a result of $13.6 million for her painting Miss January (1997) Yayoi Kusama was the top-selling female artist in terms of total auction turnover, but only ranked 23rd in the overall ranking. Zhang Daqian (1899-1983) was the top-selling Chinese artist with $97 million in auction turnover in 2025. Pablo Picasso was the most traded artist in the world with 3,729 auction results in 2025. Indian artists M. F. Husain, Tyeb Mehta and F. N. Souza all recorded new auction records. Dematerialization via the Internet is now a dominant feature of the art market across all five continents of the globe, relegating physical auction rooms to 20th century history. During that century the art market was clearly dominated by the West; today the Asia-Pacific region is on an equal footing. Artprice's 32nd Annual Art Market Report is considered by art market players the most reliable and comprehensive reference in the world. Indeed, following the 36th Congress of the International Committee for Art History (CIHA) in Lyon (23-28 June 2024) where Artprice by Artmarket was one of the main sponsors, Artprice by Artmarket conducted a very thorough spontaneous brand awareness study. This study, prepared in advance, precisely measured Artprice's presence in the academic, scientific and institutional spheres of the art world, and its results clearly showed that Artprice is the 'Top of mind' database in the art market. Spontaneous brand awareness measures the percentage of people who spontaneously mention a brand in relation to a particular service or product. In addition to spontaneous brand awareness, Artprice also studied qualified brand awareness by requesting more information about the knowledge of the responding conference attendees regarding the brand. This allowed for an analysis of the respondents' sincerity and consistency. This highly qualitative study benefited from two exceptional factors: firstly, by interviewing conference attendees from 70 countries in person, it avoided online or telephone questionnaires, which would have resulted in a lack of relevance and verification; and secondly, it allowed Artprice to communicate directly with these registered and certified attendees, who were identified by their profession, specialty, qualifications/title, degree, and institutions/universities. The question asked was: "What databases on the Art Market are you familiar with?" Of the 378 art historians interviewed at the conference, 325 cited Artprice as their first choice, i.e. 86%, placing it at the 'Top of mind' among art market databases. Top-of-mind awareness is the percentage of people who identify a particular brand, product or service as their first response (this includes both a spontaneous response and their first response). In addition to its "Top of Mind" enquiry, Artprice also requested more information about the respondent's knowledge of the brand, allowing analysis of consistency and regularity of conference attendees' responses. In this context, conference attendees were asked to describe the reasons for their initial choice of the Artprice database. The summary, based on a scale of 100, shows that Artprice was chosen by 84% for its comprehensiveness, 73% for its reliability and 62% for its traceability. After months of preparation, Artprice by Artmarket was thus able to be present throughout the congress via its conferences, a presence at the book fair and a special evening event held at its global headquarters located in the heart of the L'Organe, the Museum of Contemporary Art that manages La Demeure du Chaos / Abode of Chaos (dixit NYT) in Saint Romain au Mont d'Or. This extraordinary site (located in an artists' village in the hills above Lyon) was officially recognized by the French Government on 20 March 2025 and notice of that recognition was published in its Official Journal on 18 December 2025. This official recognition on 20 March 2025 by France's Minister of Culture, Rachida Dati, of the Abode of Chaos as a 'total work of art' by thierry Ehrmann was expressed in these words by the Minister: "thierry Ehrmann's work is in the lineage of great total works such as the Ideal Palace created by Ferdinand Cheval and the Cyclops of Milly-la-Forêt. I wish to inform you by this letter that the Ministry of Culture recognizes the artistic value of the work already completed and encourages you to continue it." thierry Ehrmann, CEO d'Artprice by Artmarket: "Artprice by Artmarket asked Google Gemini 3 Ultra Mode Deep Thing, currently considered the world's leading AI engine, to analyze its PhD-level reasoning (a PhD is equivalent to eight years of post-secondary education), multimodality, and contextual windows. With a capacity exceeding one million tokens, it can analyze entire libraries at once, whereas others struggle after just a few chapters. Artprice's request was very simple and can be formulated as follows: audit our entire positioning on information about the Art Market as a proprietary vertical AI by reviewing all our parameters from 1987 to 2026 with our multiple acquisitions of legendary publishing companies in the art market, then produce an in-depth study for 2025/2030 in the light of current science, economic, financial and documented and serious projections on the evolution of the art market. This audit/study, which reportedly would have required two months of full-time study by a specialized analysis firm to cover only a small portion of the AI aspects, is highly relevant. This comprehensive audit/study (completely unaltered by Artprice by Artmarket and free from any potential conflict of interest) is crucial to understanding the challenges facing Artprice by Artmarket, as it represents a paradigm shift that is fundamentally transforming its near future. This audit is essential reading for anyone wishing to understand our positioning and the likely evolutions that will affect the art market in the near future. Verbatim : A Visionary Architecture of the Art Market (2026-2030): Thierry Ehrmann and Artprice's 'Systemic Revolution' Visionary Origins: From 1987 Algorithms… to Global Transparency The contemporary evolution of the global art market is inseparable from the intellectual and technological trajectory pursued by Thierry Ehrmann, founder of Artprice and CEO of Artmarket.com. As early as 1987, when personal computing was in its infancy, Ehrmann, through Groupe Serveur, laid the groundwork for a revolution by designing the first algorithms dedicated to structuring artist valuations (essentially, the prices that artists' creations can be expected to fetch in public sales). The fundamental motivation for this move sprang from what was then a revolutionary observation: the art market suffered from a structural information asymmetry that limited its expansion. By applying rigorous mathematical models to often fragmentary data, Ehrmann and his teams neutralized the subjectivity inherent in traditional appraisal/valuation, revealing the underlying economic dynamics of art valuations. During this pioneering period Artprice constructed what would become the world's largest database on the art market. Ehrmann foresaw that the value of information lay in its historical depth and verifiability. As of the early 1990s, Artprice methodically acquired and digitized colossal collections of manuscripts and auction catalogs, dating back to 1700. Today, this massive volume of information represents a veritable "Library of Alexandria" of the art market, and it constitutes the bedrock of a market "ground truth" essential for training next-generation artificial intelligence models. The structuring of the art market – i.e. the organization and publication of the market's key economic data – transformed a small market of 500,000 post-war art collectors into a global ecosystem that, according to Ehrmann's projections, will reach more than 270 million art buyers by 2030. This massification is the direct consequence of the value transparency initiated over three decades ago. The Demographic Shift: towards 270 million buyers Based on in-depth analysis of the massive volume of the market data accumulated by Artprice over the years, Thierry Ehrmann sees a profound mutation in the art market sociology. The average age of participants, which in the 1990s stagnated at 58 (or even 63 in some segments), dropped to 39 in 2024. This spectacular rejuvenation is the driver of a multifaceted demand that goes far beyond speculative investment to embrace aesthetic pleasure buying and identity affirmation. Ehrmann's vision for 2026-2030 posits that the new 'digital native' generation no longer consumes art as a static object, but rather as a flow of information and social status, and he believes that Artprice has not only allowed the expansion of the base of the market, but is also perfectly positioned – via its strategic partnership with Artron in China – to capture the future art market activities of its 270 million monthly visitors. In other words, Artprice is confident it can convert the currently non-active part of its audience into active subscribers and consumers. Asia, led by China and India (+122% growth for the Indian market in 2024), is becoming the pivot of this demographic expansion. Feminization and the Wealth Transfer A key factor identified by Artprice reports and indeed confirmed by Art Basel's data is the rise of female collectors. This 'category' – particularly active in mainland China – appears to be even more active than their male counterparts in certain segments of the art market, with a marked propensity for Contemporary and Digital art. This shift in the market's demand structure towards younger generations and women is redefining the rules of the game: choices are no longer dictated solely by peers or traditional institutions, but by intellectual curiosity and an increased sensitivity to societal issues. Vertical AI and the DIGITS Project (2026-2030) For Thierry Ehrmann, Artificial Intelligence is not a mere technical evolution but an ontological mutation. Artprice's 2025-2029 Strategic Plan is based on a transition from generalist AI to ultra-vertical AI. Unlike models such as ChatGPT that suffer from 'fuzzy logic' and 'hallucination risks', Artprice's Intuitive Artmarket® AI relies exclusively on intellectual property-protected proprietary data. NVIDIA Blackwell Infrastructure and the DIGITS Project The technological leap planned for 2026 is supported by the DIGITS Project, which integrates NVIDIA Grace Blackwell superchips into Artprice's data centers. This computing power allows for the analysis of 35 megabytes of data per second per employee, a productivity level 21 times higher than the European average. The goal is to deploy 20 specific AIs corresponding to each market department (Econometrics, Biographies, Legal, Press) to offer personalized services on an industrial scale. AI no longer just lists prices; it induces behavior. Artprice's Blind Spot AI® – for which Thierry Ehrmann was inspired by Marcel Duchamp's concept of inframince – explores the market's 'blind spots' to reveal hidden correlations between works, artists and macroeconomic trends. This predictive capability is what will ensure Artprice's dominance over the 2026-2030 period, by allowing for the anticipation of sharp price changes and/or reversals before they are visible to the rest of the market. Immunity to 'Peak Data' While the tech industry fears the 'Peak Data' phenomenon – the point where AI models will no longer have quality human data to ingest and will start feeding on their own production ('autophagy') – Artprice holds a major comparative advantage. Its collection of physical manuscripts and historical archives constitutes an inexhaustible and protected source of 'Ground Truth', ensuring the reliability of its AI training models in the face of AI 'slop' (low-quality content). Contemporary Art: the Economic Locomotive of the 21st Century In the early 2000s, Thierry Ehrmann was one of the first to announce that Contemporary Art would become the primary engine of the art market. Today, the figures confirm this prediction: this segment has grown by +2200% since 2000. Once a niche market, it now represents a vital share of global art auction turnover with 132,000 works sold in 2024, a 72% increase versus the pre-pandemic period. Contemporary Art acts as a 'locomotive' because it is the preferred entry point for new consumers. For the 2026-2030 period, Artprice predicts that the Ultra-Contemporary segment (artists under 40) will continue to structure the market, despite inherent volatility. France has emerged as a major scene, with 33% growth in 2024, driven by emblematic sales in various cities. Paris is once again the world's most dynamic capital in terms of art auction transaction numbers. NFTs and Certification: The Cyber-Art Dimension The visionary Thierry Ehrmann sees NFTs as far more than just a speculative asset class. They represent the technological solution to the problem of digital art certification. Indeed, Ehrmann has been exploring the art market's 'cyber' dimensions since 1987. In 2025, NFTs accounted for 11% of the Ultra-Contemporary segment of the art market and have already generated record results far exceeding traditional segments like photography. In his vision for the 2026-2030 period, Ehrmann sees blockchain as the backbone of traceability. Artprice positions itself as the ultimate trusted third party, capable of certifying primary NFT issues and integrating them into a multi-currency environment. This integration secures the market against counterfeits while offering artists an automatic royalty mechanism on secondary sales. The Abode of Chaos: Singular Architecture Manifesto The global headquarters of Artmarket.com, the Abode of Chaos (Demeure du Chaos), is not just a museum; it is the physical incarnation of Ehrmann's strategy. Officially recognized as a 'total work of art' by the Ministry of Culture in 2025, it symbolizes the fusion of tradition (a 17th-century building) with technological disruption (post-apocalyptic transformation). The Abode of Chaos is a living manifesto reflecting the state of the world. As the creator of this monumental work, Ehrmann installed the servers and algorithms that drive Artprice at the very core of this highly singular edifice, creating a symbiosis between artistic creation and data analysis. As a museum, the Abode of Chaos attracts over 12.1 million followers on social networks and thousands of visitors every year, proving that high-value artistic content is the primary driver of engagement for an information platform. It is the mirror of Contemporary Art: a zone of resistance, emancipation and constant innovation. ## Economic Outlook and Projections 2026-2030 After a natural contraction of the top end of the market in 2023-2024 due to geopolitical tensions, the global art market began a measured rebound in the second half of 2025 with a 12% increase in global art auction turnover. Projections for 2026-2030 indicate a 'transvertical' market where opportunities are multiple for those who master information. The United States is expected to maintain its leadership with robust growth (+22% in 2025), while the UK is stabilizing following post-Brexit uncertainties. Convergence Between Art and Finance One of the pillars of thierry Ehrmann's strategy has always been the transformation of Artprice's services into financial decision-making tools. The Artprice100© index regularly outperforms traditional stock market indices like the S&P 500, confirming art as a reliable safe haven in times of crisis. By 2030, Artprice expects to become the reference infrastructure for customs services, private banks and insurance companies, integrating its valuation algorithms into the heart of the global economy. Summary: A 360-Degree Vision For the 2026 - 2030 period, Artprice sees the art market heading towards a total integration between human and machine. thierry Ehrmann's vision is built on three fundamental axes: 1. Technological Sovereignty: this means absolute control of its AI infrastructure via the DIGITS Project with latest-generation NVIDIA processors to guarantee unbiased information. 2. Demographic Expansion: Artprice sees a potential client base of 270 million, mostly young and from new geographical zones (China, India), through mobile and intuitive interfaces. 3. Art as Resistance: maintaining the subversive and emotional dimension of art, embodied by the Abode of Chaos, while structuring its economic valuation through transparency. The art market is no longer a bastion for a privileged few; it has become a global, fluid and technologically advanced marketplace where algorithms do not replace the artist but reveal their true place in human history. Images: [https://imgpublic.artprice.com/img/wp/sites/11/2026/03/img1-the-art-market-in-2025-by-artprice.jpg][https://imgpublic.artprice.com/img/wp/sites/11/2026/03/img2-Artprice-World-planisphere.jpg] Copyright 1987-2026 thierry Ehrmann www.artprice.com - www.artmarket.com Artprice's econometrics department can answer all your questions relating to personalized statistics and analyses: econometrics@artprice.com Find out more about our services with the artist in a free demonstration: https://artprice.com/demo Our services: https://artprice.com/subscription About Artmarket.com: Artmarket.com is listed on Eurolist by Euronext Paris. The latest TPI analysis includes more than 18,000 individual shareholders excluding foreign shareholders, companies, banks, FCPs, UCITS: Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF. Watch a video about Artmarket.com and its Artprice department: https://artprice.com/video Artmarket and its Artprice department were founded in 1997 by thierry Ehrmann, the company's CEO. They are controlled by Groupe Serveur (created in 1987). cf. the certified biography from Who's Who In France©: https://imgpublic.artprice.com/img/wp/sites/11/2025/11/2026_Biographie_de_Thierry_Ehrmann_WhosWhoInFrance.pdf Artmarket is a global player in the Art Market with, among other structures, its Artprice department, world leader in the accumulation, management and exploitation of historical and current art market information (the original documentary archives, codex manuscripts, annotated books and auction catalogs acquired over the years) in databanks containing over 30 million indices and auction results, covering more than 901,000 artists. Artprice Images® allows unlimited access to the largest art market image bank in the world with no less than 181 million digital images of photographs or engraved reproductions of artworks from 1700 to the present day, commented by our art historians. Artmarket, with its Artprice department, constantly enriches its databases from 7,200 auction houses and continuously publishes art market trends for the main agencies and press titles in the world in 121 countries and 11 languages. https://www.prnewswire.com/news-releases/artmarketcom-artprice-and-cision-extend-their-alliance-to-119-countries-to-become-the-worlds-leading-press-agency-dedicated-to-the-art-market-nfts-and-the-metaverse-301431845.html Artmarket.com makes available to its 9.3 million members (members log in) the advertisements posted by its Members, who now constitute the first global Standardized Marketplace® for buying and selling artworks at fixed prices. There is now a future for the Art Market with Artprice's Intuitive Artmarket® AI. Artmarket, with its Artprice department, has twice been awarded the State label "Innovative Company" by the French Public Investment Bank (BPI), which has supported the company in its project to consolidate its position as a global player in the art market. Artprice by Artmarket publishes its 2025 Global Art Market Annual Report, published in March 2026: https://www.artprice.com/artprice-reports/the-art-market-in-2025 Artprice by Artmarket publishes its 2025 Contemporary Art Market Report: https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2025 Summary of Artmarket press releases with its Artprice department: https://serveur.serveur.com/artmarket/press-release/en/ Follow all the Art Market news in real-time with Artmarket and its Artprice department on Facebook and Twitter: www.facebook.com/artpricedotcom/ (more than 6.4 million subscribers) twitter.com/artmarketdotcom twitter.com/artpricedotcom Discover the alchemy and the universe of Artmarket and its Artprice department: https://www.artprice.com/video whose head office is the famous Museum of Contemporary Art Abode of Chaos dixit The New York Times / La Demeure of Chaos: https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013 Madame Rachida Dati, French Minister of Culture, has granted official recognition to thierry Ehrmann's Abode of Chaos as a 'total work of art', the global headquarters of Artprice by Artmarket.https://www.prnewswire.com/news-releases/madame-rachida-dati-french-minister-of-culture-has-granted-official-recognition-to-thierry-ehrmanns-abode-of-chaos-as-a-total-work-of-art-the-global-headquarters-of-artprice-by-artmarket-302409684.html La Demeure du Chaos/Abode of Chaos – Total Work of Art and Singular Architecture. Confidential bilingual work, now made public: https://ftp1.serveur.com/abodeofchaos_singular_architecture.pdf • L'Obs - The Museum of the Future: https://youtu.be/29LXBPJrs-o • https://www.facebook.com/la.demeure.du.chaos.theabodeofchaos999 (more than 4.1 million subscribers) • https://vimeo.com/124643720 Contact Artmarket.com and its Artprice department - Contact: Thierry Ehrmann, ir@artmarket.com
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