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Bringing People Together and Elevating Refreshing Moments in Hong Kong’s Home VenueHONG KONG SAR - Media OutReach Newswire - 26 March 2025 - Coca-Cola in Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola in the city, is delighted to announce their strategic partnership with Hong Kong's largest integrated sports and entertainment landmark, Kai Tak Sports Park (KTSP), as one of its Founding Partners. Partnership in Action: Coca-Cola in Hong Kong is honored to provide the global audience of Kai Tak Sports Park with its optimized portfolio of beverages. The partnership reinforces Coca-Cola brands as the beverage of choice for every occasion, and underscores Coca-Cola's commitment to local communities by continuing to foster shared moments and celebrate incredible connections – most ideally accompanied by refreshing ice-cold Coca-Cola – as well as by supporting Hong Kong's vibrant mega-event economy. Your Favorite Drinks, Always Within Reach: With hundreds of coolers, fountain dispensers and full-service vending units, Coca-Cola ensures your favorite drinks are always available throughout Kai Tak Sports Park. As a global leader in the beverage industry, Coca-Cola in Hong Kong is committed to creating refreshing and memorable moments with its full beverage portfolio at KTSP, while supporting the Park in Raising the Game to deliver world-class sport, cultural and entertainment experiences to a global audience. A Collaboration to Elevate Beverage Experiences at KTSP "Kai Tak Sports Park is set to become a landmark destination for sportainment in Hong Kong, and as a leading beverage company, we are honored to be part of this once-in-a-generation establishment," commented Karlijn in t Veld, Vice President, Franchise Operations, Hong Kong, Taiwan, Macau & Mongolia, The Coca-Cola Company. "We have been crafting strong and loved brands that create hundreds of thousands of refreshing moments every day for Hong Kong. As the city rises to become 'Asia's Events Capital', we, building on our legacy and strength, look forward to creating magical moments and incredible experiences for millions of visitors to Kai Tak Sports Park, while promoting sports, entertainment, tourism, and hospitality in the city." Coca-Cola Fully Integrated into Kai Tak Sports Park: As a Founding Partner of Kai Tai Sports Park, Coca-Cola ensures a strong and visible presence throughout the venue to enhance visitors’ overall experience. "At Swire Coca-Cola, we are proud to work hand in hand with The Coca-Cola Company to bring an exciting range of beverages to our community," said Richard Gould, General Manager, Swire Coca-Cola HK. "Our dedicated team is passionate about creating refreshing and memorable experiences for all visitors to Kai Tak Sports Park – by providing the perfect drink for every moment." A Proud Founding Partner As a Founding Partner of KTSP, Coca-Cola will enhance every visit with refreshing beverages, exciting experiences, and sustainable initiatives: Partnership in Action: Coca-Cola in Hong Kong is honored to provide the global audience of Kai Tak Sports Park with its optimized portfolio of beverages, including sparkling beverages (Coca-Cola®, Sprite®, Fanta®, Schweppes®), unsweetened tea (Authentic Tea House®), sweetened tea (Kochakaden® CRAFTEA®), water (bonaqua®), sports (Aquarius®) and energy (MONSTER®) drinks, and other categories. This ensures that every sip at KTSP delivers unmatched quality and refreshment. Your Favorite Drinks, Always Within Reach: Whether you are cheering in the Main Stadium or exploring the Park, Coca-Cola ensures that your favorite drinks will always be available. With hundreds of coolers, fountain dispensers, and full-service vending units, it will be easy and convenient to grab an ice-cold Coca-Cola product at various concessions within the precinct or whilst enjoying an exciting show or a Hong Kong Sevens match. Coca-Cola Fully Integrated into KTSP: As a Founding Partner of Kai Tai Sports Park, Coca-Cola ensures a strong and visible presence throughout the venue. From main gates "presented by Coca-Cola" to physical signage, digital advertising airtime and online advertising, the brand is integrated seamlessly into the Park's experience. The Park also grants Coca-Cola activation rights, exclusive access to designated areas and hospitality benefits. Through these sponsorship elements, Coca-Cola remains a prominent part of the Park's atmosphere, offering visitors easy access to its diverse beverage portfolio while enhancing their overall experience. A Greener Way to Refresh Coca-Cola is committed to creating a more sustainable and better shared future. "Great partnerships go beyond business – they create meaningful community impact. As we bring refreshing beverages to KTSP and inject excitement into the various activities in the Park, we are also committed to a greener Hong Kong. Together, we will drive progress in waste management, people empowerment and community engagement," Karlijn enthused. A Partnership for the Community "We are delighted to welcome Coca-Cola in Hong Kong as a Founding Partner," said John Sharkey, Chief Executive Officer at Kai Tak Sports Park. "This partnership aligns with our vision to be an iconic, world-class venue that brings together people from around the world to create magical moments, by delivering exhilarating and memorable sports, entertainment, and cultural experiences. KTSP is also a hub for our local community's enjoyment and Coca-Cola's commitment to uplifting visitors and supporting sustainability initiatives makes them an ideal partner to KTSP's journey of inspiring visitors to enjoy and explore. There's truly something for everyone." As part of its longstanding commitment to Hong Kong's sports scene, Coca-Cola has extended its enduring collaboration with HK China Rugby (HKCR), building on 20 years of successful partnership as a trusted 'Tournament Partner' and exclusive non-alcoholic ready-to-drink (NARTD) beverage supplier of the Hong Kong Sevens, which will inaugurate its iconic event at its new home in Kai Tak Sports Park later this month, from March 28 to 30.Hashtag: #CocaColaThe issuer is solely responsible for the content of this announcement.About The Coca-Cola CompanyThe Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries. In Hong Kong, the company has a portfolio covering sparkling, sweetened and unsweetened tea, juice, sports drink, water, enhanced hydration beverages, etc. We have 12 brands offering 70 different variants such as "Coca-Cola", "Coca-Cola No Sugar", "Coke Plus", "Sprite", "Fanta", "Schweppes", "Bonaqua" Mineralized Water, "Authentic Tea House", "Minute Maid", "Minute Maid Qoo", "Yeung Gwong", "Aquarius", "Healthworks", "Kochakaden" "CRAFTEA" and "OOHA". We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Learn more about us on Coca-Cola's Facebook and Instagram. About Swire Coca-Cola HK (SCCHK)Swire Coca-Cola HK (SCCHK) has proudly served the Hong Kong community as the authorized bottler and distributor of The Coca-Cola Company since 1965, making us the leading non-alcoholic beverage manufacturer locally. In 1991, we established the world's tallest bottling plant in Shatin, which rises 147 meters high and encompasses over 70,000 square meters of floor space across 18 floors. We are dedicated to refreshing the people of Hong Kong with a diverse selection of beverage choices, offering approximately 20 brands and over 80 products to a population of 7.5 million.About Kai Tak Sports ParkKai Tak Sports Park is a fully integrated sports, leisure and entertainment destination. The 28-hectare Sports Park will be part of the redevelopment on the site of the old Hong Kong International Airport in Kai Tak. The Sports Park features a 50,000-seat Main Stadium (named Kai Tak Stadium) with a retractable roof, Indoor Sport Centre (named Kai Tak Arena) with the flexibility to host community sports and events of up to 10,000 seats, and a Public Sports Ground (named Kai Tak Youth Sports Ground) with a capacity of 5,000 seats. These venues will be complemented with extensive public open spaces for events and leisure together with retail and harbour front dining spaces.
PETALING JAYA, Malaysia, March 21, 2025 /PRNewswire/ -- VISTA Eye Specialist, Malaysia's leading eye care provider, proudly announces its sponsorship of Destiny Football Development Centre (Destiny FDC) as part of its continued commitment to Environmental, Social, and Governance (ESG) initiatives. This strategic partnership focuses on youth development, community engagement, and health awareness, reinforcing VISTA's purpose-driven mission to improve lives through sight and opportunity. VISTA and Destiny Partner to Advance Eye Care in Athletics Through this initiative, VISTA Eye Specialist will support grassroots football programs, ensuring underprivileged youth have access to professional training, essential equipment, and travel opportunities for competitions locally and internationally. By investing in the next generation, VISTA continues to uphold its Ikigai-driven purpose, making a meaningful impact beyond eye care. A Clear Vision for the Future: Merging Sports and Eye Health As part of the partnership, VISTA will not only provide financial support but also integrate vision health awareness into Destiny FDC's programs. This includes: Educational sessions on kids' myopia, eye health, and the importance of clear vision in sports performance. Free vision screenings for Destiny FDC players and coaches. Community outreach programs to spread awareness about vision care in youth sports. Advocacy for outdoor physical activities to reduce the risk of kids' myopia progression. With the rising prevalence of myopia (nearsightedness) among children, VISTA is using this initiative to promote outdoor activities as a natural way to slow myopia progression. Research shows that increased exposure to natural light and reduced screen time can significantly lower the risk of childhood myopia worsening. By encouraging children to engage in football and other outdoor sports, VISTA hopes to play an active role in preserving vision health for the younger generation. Empowering Communities Through Purpose-Driven Partnerships "This partnership goes beyond sponsorship; it embodies our Ikigai philosophy—finding purpose and meaning by making a difference," said Boon Siong Lim, Founder and Director of VISTA Eye Specialist. "At VISTA, we believe every child deserves the opportunity to live life to the fullest—with clear vision and the freedom to pursue their passions. Through this collaboration with Destiny FDC, we are nurturing young football talent and ensuring that these children can see a brighter future, both on and off the field." Since its founding in 2018, Destiny FDC has been a catalyst for youth football development in Malaysia. It provides a structured pathway for young athletes to reach professional leagues, including Germany's Bundesliga, in partnership with Schachter Sports of Germany. The academy also extends its programs to refugees, orphans, and children from low-income families, offering them access to professional-level training and education. "We are thrilled to welcome VISTA Eye Specialist as a key partner," said Aylwin Skelchy, Managing Director of Destiny FDC. "Their support allows us to expand our grassroots initiatives, provide better training conditions, and offer holistic development for young athletes. This collaboration is a game-changer for our players, and we are excited about the opportunities ahead." Driving Awareness Through Social Engagement & Community Involvement To maximize the impact of this sponsorship, VISTA and Destiny FDC will launch the #SeeTheVision campaign, encouraging the public to engage by: Sharing User-Generated Content (UGC) & Ikigai Stories featuring Destiny FDC players wearing VISTA-sponsored jerseys. Participating in community football clinics, where players and their families can receive free eye screenings. Following Destiny FDC's journey on social media as they compete in local and international tournaments. Raising awareness about the importance of outdoor sports in reducing kids' myopia progression. The partnership aligns with VISTA's 2025 ESG goals, reinforcing its dedication to community development, health awareness, and sustainable youth initiatives. VISTA's Commitment to ESG & Recognized Achievements VISTA Eye Specialist has long been a pioneer in ESG and corporate responsibility, earning prestigious accolades including: STAR ESG Positive Impact Awards – Recognized for outstanding ESG contributions. Life At Work Awards (LAWA) – Presented by TalentCorp Malaysia for leadership in workplace and social responsibility. B Corporation™ (B Corp™) Certification – The first healthcare establishment in Asia Pacific to achieve this global standard for social and environmental impact. These achievements underscore VISTA's unwavering commitment to making a positive difference in the world. About VISTA Eye Specialist VISTA Eye Specialist is Malaysia's leading provider of eye care solutions, specializing in LASIK, cataract surgery, myopia control, and vision correction treatments. With a strong commitment to innovation, excellence, and social impact, VISTA continues to improve the lives of thousands of Malaysians through advanced eye care and community initiatives. About Destiny Football Development Centre Destiny FDC is a premier football academy dedicated to grassroots and elite player development. With a mission to provide structured training pathways, international exposure, and holistic athlete education, Destiny FDC has successfully nurtured young Malaysian talents and connected them to professional leagues in Europe and beyond.
HONG KONG, March 20, 2025 /PRNewswire/ -- Marriott Bonvoy, Marriott International's award-winning travel loyalty program, today announced a multi-year agreement with Kai Tak Sports Park (KTSP), Hong Kong's largest sports and entertainment landmark. As the exclusive Founding Hotel Partner, Marriott Bonvoy will be collaborating with KTSP to promote the development of sports, culture and tourism in Hong Kong, helping to showcase the city's world-class sports, culture and entertainment events to a global audience. "We are excited to partner with Kai Tak Sports Park to offer guests and members once-in-a-lifetime experiences in Hong Kong's latest hub for culture, entertainment and sports." said Betty Tian, Managing Vice President, Customer, Greater China, Marriott International. "Marriott Bonvoy strives to inspire how people want to live their lives and travel. We look forward to working with KTSP to support Hong Kong's vibrant events scene, and amplify its success on the world stage." KTSP is poised to be the premier destination for major international entertainment, culture and sports events in Hong Kong. With this partnership, members and guests can now discover a remarkable array of immersive and inspiring experiences in the city through the Marriott Bonvoy Moments™ platform. "We are delighted to welcome Marriott Bonvoy as the exclusive Founding Hotel Partner at Kai Tak Sports Park," said John Sharkey, Chief Executive Officer, KTSP. "This partnership sets new standards for world-class hospitality and entertainment. Together with Marriott Bonvoy, we will continue to deliver exhilarating and memorable experiences for the enjoyment of Hong Kong, Asia and the world. In turn, we will provide unique and extraordinary moments to Marriott Bonvoy's guests and members." About Kai Tak Sports Park Kai Tak Sports Park is a fully integrated sports, leisure and entertainment destination. The 28-hectare Sports Park will be part of the redevelopment on the site of the old Hong Kong International Airport in Kai Tak. The Sports Park features a 50,000-seat Main Stadium (named Kai Tak Stadium) with a retractable roof, Indoor Sport Centre (named Kai Tak Arena) with the flexibility to host community sports and events of up to 10,000 seats, and a Public Sports Ground (named Kai Tak Youth Sports Ground) with a capacity of 5,000 seats. These venues will be complemented with extensive public open spaces for events and leisure together with retail and harbour front dining spaces. About Marriott Bonvoy® Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of more than 30 extraordinary hotel brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott Bonvoy app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.
Both parties will collaborate to drive the growth of sports and entertainment events to the city and help to foster the development of Hong Kong into a premier hub for mega live eventsHONG KONG SAR - Media OutReach Newswire - 13 March 2025 - DHL Express, the world's leading international express service provider, has been appointed as the Official Partner of the newly opened Kai Tak Sports Park (KTSP). The partnership demonstrates both organizations' mutual commitment to bringing world-class mega events to Hong Kong, further strengthening the city's position as Asia's Event Capital. DHL Express Hong Kong becomes the Official Partner of Kai Tak Sports Park. (Left) Mr. John Sharkey, CEO, KTSP; (Right) Andy Chiang, Senior Vice President and Managing Director, DHL Express Hong Kong and Macau Through this partnership, DHL will support KTSP in welcoming a variety of international, large-scale sports and entertainment events to Hong Kong. This collaboration enhances DHL's brand visibility to audiences at home and abroad, contributing to the growth of Hong Kong's mega events economy. "We are delighted that DHL Express is our Official Partner. We look forward to enhancing the experience of our world-class mega events together. With KTSP as Hong Kong's home venue, we are committed to bringing more international sports, cultural, and entertainment events to Hong Kong, further transforming the city into an event capital and creating new growth opportunities," said Mr. John Sharkey, CEO, KTSP. "DHL Express is honored to be the Official Partner of KTSP. This underscores our long-term commitment to Hong Kong's development. In line with our purpose of 'Connecting People, Improving Lives,' we are excited to support KTSP in hosting world-class large-scale events. Through our shared values of innovation and mission to promote Hong Kong as a hub for live events, we will connect local and international audiences with their favorite sports teams, athletes, and artists. We believe we can better position Hong Kong as an attractive destination for the sports, cultural, arts and music lovers," said Andy Chiang, Senior Vice President and Managing Director, DHL Express Hong Kong and Macau. One of the main events in 2025 for KTSP is the Coldplay's Music Of The Spheres World Tour in April, for which DHL is the Official Logistics Partner. As Coldplay's Official Logistics Partner, DHL is helping to reduce the tour's transport emissions by for example leveraging Sustainable Aviation Fuel (SAF), which generates up to 85% less CO2 emissions compared to traditional jet fuel. The partnership with KTSP reinforces DHL's long-term commitment to the sports and entertainment industry at both local and global levels. With a long history of partnering with some of the world's most prestigious events and teams - including Formula 1, Formula E and Manchester United - DHL connects people from all over the world, enabling fans to engage with their favorite sports teams and artists. Locally, DHL is the Official Partner of Hong Kong China Rugby, nurturing talented local athletes to help them realize their full potential on the international stage. Officially opened on 1 March 2025, Kai Tak Sports Park is Hong Kong's largest integrated sports and entertainment landmark. Featuring a multi-purpose stadium and a variety of sports and leisure facilities, the park supports the government's goals of boosting tourism, promoting sports development, and hosting major sporting and entertainment events, thereby contributing to the city's economic development and cultural exchange. Hashtag: #DHLExpressHongKong https://www.dhl.com/hk-en/home/press.htmlhttps://www.linkedin.com/company/dhl-express-hong-kong/https://www.facebook.com/DHLExpressHongKonghttps://www.instagram.com/dhlhkThe issuer is solely responsible for the content of this announcement.About Kai Tak Sports ParkKai Tak Sports Park is a fully integrated sports, leisure and entertainment destination. The 28-hectare Sports Park will be part of the redevelopment on the site of the old Hong Kong International Airport in Kai Tak. The Sports Park features a 50,000-seat Main Stadium (named Kai Tak Stadium) with a retractable roof, IndoorSport Centre (named Kai Tak Arena) with the flexibility to host community sports and events of up to 10,000 seats, and a Public Sports Ground (named Kai Tak Youth Sports Ground) with a capacity of 5,000 seats. These venues will be complemented with extensive public open spaces for events and leisure together with retail and harbour front dining spaces.DHL – The logistics company for the worldDHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 395,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as "The logistics company for the world". DHL is part of DHL Group. The Group generated revenues of more than 81.8 billion euros in 2023. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
With the power of GameAbove Sports, Bruton, a long-time Australia basketball ambassador, can expand his successful Bruton Basketball Foundation. FORT MEYERS, Fla., March 12, 2025 /PRNewswire/ -- Calvin Bruton (Brew-tin) has always been a giver. The former NBA guard starred and coached in the National Basketball League (NBL) in Australia for 25 years. He continues to support the country with his basketball foundation, Bruton Basketball Foundation, and is now getting some well-deserved help. Calvin Bruton GameAbove Sports, the sports division of GameAbove, a brand rooted in philanthropy, has donated $800,000 AUD to the Bruton Basketball Foundation to make sure it stays strong and impactful. It is now known as BBF, Powered by GameAbove Sports. "We believe in bettering the lives of children. Calvin has done an incredible and inspirational job of coaching and educating young men and women, helping them aspire to be the best they can be," says GameAbove Chairman Keith J. Stone. One of Bruton's favorite messages to kids is "Teamwork makes the dream work," and he says the partnership with GameAbove Sports has helped fulfill his dream for his foundation. "GameAbove's commitment and financial assistance has taken BBF and me to a whole new level of excitement. The opportunity is one that I'm forever grateful for. It will help uplift young people all around Australia." But BBF, Powered by GameAbove Sports, is more than basketball. Bruton says, "We focus on education and employment, helping young people get jobs and further their education. The foundation has helped thousands of kids. The success stories are what keep us going. There are no limitations to helping anyone become a better version of themselves." Bruton played his college basketball at Wichita State from 1972-1976, earning first team all-conference his senior year. Despite being 5-9, Bruton never let his small stature stop him from reaching big goals. It's one of his many messages that he expresses to young people, saying, "Your Attitude is Your Altitude." He led the NBL in scoring, assists, free throw shooting, and three-point shooting at different times in his storied NBL career, earning him the nickname, "The Black Pearl." He was named Coach of the Year and won a championship as both a player and coach. He also represented Australia at the World Championships in Spain, becoming the first Black-American to represent Australia in any sport. Together with his son, CJ, who captained Australia at the Beijing and Athens Olympics, they are just the second father and son combination to be inducted into the Australian Basketball Hall of Fame. CJ is one of the executives of the BBF staff. Bruton has a close friendship with GameAbove's George Gervin. They have been friends for almost 50 years, opening the door to be part of the GameAbove family. Gervin glowingly says, "What I admire most about Calvin is his love for the game and his love for people. He was a winner on the court and now he's winning off it and in the communities around Australia are benefitting. He's teaching basketball and life skills; he's making a difference." About GameAboveGameAbove Sports, the sports investment division of GameAbove, expands its strategic portfolio by investing in professional and youth teams, franchises, leagues, and athletes worldwide. The company's goal is to enhance the global presence of its partners and sports-related entities. GameAbove Sports proudly owns the BIG3's Detroit franchise, set to begin play in the summer of 2025. It is also a significant stakeholder in the Brisbane Bullets of the NBL. GameAbove Sports' involvement in the new BIG3 Showcase in Australia is a testament to the company's commitment to helping grow both the leagues and basketball globally. GameAbove is a privately held global investment company backed by CapStone Holdings Inc. Brands include GameAbove Sports, GameAbove Entertainment, GameAbove Interactive and GameAbove Giving. GameAbove is rooted in philanthropy and dedicated to inspiring greatness through sports, entertainment, technology and youth academies. To learn more, visit GameAbove.com. Follow GameAbove on Facebook, Instagram and LinkedIn @GameAbove, X @Game_Above and YouTube @GameAbove. GameAbove Sports Photo - https://mma.prnasia.com/media2/2638536/54800021_10156919653990185_7262836950766190592_n.jpg?p=medium600Logo - https://mma.prnasia.com/media2/2420159/GameAbove_Sports_Brandplate2.jpg?p=medium600
HONG KONG, March 7, 2025 /PRNewswire/ -- SU Group Holdings Limited (Nasdaq: SUGP) ("SU Group" or the "Company"), an integrated security-related engineering services company in Hong Kong, today announced it provided critical access control gates that provide control access security for one of Asia's largest multi-purpose sports, entertainment and leisure parks. SU Group's access control gates play a crucial role in ensuring that large-scale events and operations at premiere venues run smoothly, securely, and efficiently. The Company's access control gates offer several benefits ranging from improving security to increasing efficiency. SU Group's Chairman and CEO, Dave Chan, commented, "We are thrilled to announce another major win and are truly grateful for the opportunity to support this premier entertainment, sports, and leisure destination. This achievement underscores the continued strength of our operating model, particularly as we manage large-scale security, control, and access security programs." "These high-profile wins not only enhance our visibility and reinforce our long-term growth trajectory but also serve as a powerful catalyst for further business expansion. This represents a significant revenue opportunity that strengthens our confident outlook for 2025, as we remain focused on driving accelerated growth and delivering exceptional value to our shareholders." Advantages of using SU Group's access control gates include: Enhanced Security: SU Group's access control gates help manage the flow of people entering large scale events, including stadiums, reducing the risk of unauthorized access or security breaches. They can be integrated with security systems like metal detectors, bag checks, and surveillance cameras to ensure a safe environment for spectators and staff. Crowd Management: SU Group's access control gates allow for better crowd control by ensuring that only ticketed individuals can enter specific areas, thus preventing overcrowding and ensuring a smoother flow of people before, during, and after events. Faster Entry: By automating the entry process, SU Group's access control gates significantly reduce wait times and help avoid congestion at stadium entrances, making the experience more convenient for fans. Revenue Protection: SU Group's access control gates ensure that only those who have purchased tickets can enter the stadium, thus protecting against unauthorized entry and potential revenue loss from illegal access. Health and Safety Compliance: SU Group's access control gates can be used to monitor capacity limits, ensuring a venue or event does not exceed safety regulations. In situations like health crises, including a pandemic, they can help with social distancing by regulating entry times and numbers. Tracking and Analytics: Data collected from SU Group's access control gates, including entry times, number of visitors, and peak times, can be used for better planning and decision-making for future events, including staff allocation, crowd control strategies, and operational improvements. About SU Group Holdings Limited SU Group (Nasdaq: SUGP) is an integrated security-related services company that primarily provides security-related engineering services, security guarding and screening services, and related vocational training services in Hong Kong. Through its subsidiaries, SU Group has been providing turnkey services to the existing infrastructure or planned development of its customers through the design, supply, installation, and maintenance of security systems for over two decades. The security systems that SU Group provides services include threat detection systems, traffic and pedestrian control systems, and extra-low voltage systems in private and public sectors, including commercial properties, public facilities, and residential properties in Hong Kong. For more information visit www.sugroup.com.hk. Forward-Looking Statements Certain statements in this press release are forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "anticipate," "estimate," "plan," "project," "continuing," "ongoing," "expect," "we believe," "we intend," "may," "should," "will," "could" and similar expressions. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company's ability to renew contracts with recurring customers; the Company's ability to secure new contracts; the Company's ability to accurately estimate risks and costs and perform contracts based on the Company's estimates; the Company's relationship with the Company's suppliers and ability to manage quality issues of the systems; the Company's ability to obtain or renew the Company's registrations, licenses, and certificates; the Company's ability to manage the Company's subcontractors; the labor costs and the general condition of the labor market; the Company's ability to compete effectively; the Company's ability to successfully manage the Company's capacity expansion and allocation in response to changing industry and market conditions; implementation of the Company's expansion plans and the Company's ability to obtain capital resources for planned growth; the Company's ability to acquire sufficient products and obtain equipment and services from the Company's suppliers in suitable quantity and quality; the Company's dependence on key personnel; the Company's ability to expand into new businesses, industries, or internationally and to undertake mergers, acquisitions, investments, or divestments; changes in technology and competing products; general economic and political conditions, including those related to the security-related engineering services industry; possible disruptions in commercial activities caused by events such as natural disasters, terrorist activities, political, economic, and social instability, and fluctuations in foreign currency exchange rates, and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the Securities and Exchange Commission (the "SEC"), including the Company's most recently filed Annual Report on Form 20-F and its subsequent filings. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC.
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