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BANGKOK, Dec. 23, 2024 /PRNewswire/ -- One in four (25%) Thais identified themselves as overweight or obese, with 11% considering themselves underweight, according to Mintel's Weight Management Diets – Thai Consumer – 2024 report. However, data from Thailand's Ministry of Health in 2023 revealed that nearly half of the population faces overweight or obesity challenges, a trend projected to cost the nation 4.9% of its GDP. This highlights a significant perception gap, as noted in Mintel's research. Brands can play a pivotal role in closing this gap by creating educational campaigns around healthy body weight and offering tailored weight management solutions based on gender, age, and activity level. Motivations behind weight management Mintel's research shows that Thais are motivated by physical appearance (69%) over health (65%) when managing their weight. However, among Gen X, 76% prioritise healthy ageing and longevity, signalling a shift in focus from aesthetics to overall well-being. The good news is that 74% of Thais express a desire to improve their weight, with younger women under 45 emerging as a key target audience for weight management brands. "Thais are increasingly prioritising overall health and wellness over mere slimness. This shift reflects a growing interest in holistic approaches that combine balanced nutrition, regular exercise, and mental well-being," said Phurisa (Ploy) Phagudom, Food and Drink Analyst for Thailand at Mintel. Barriers to weight management Despite their aspirations, many Thais attribute their weight management struggles to insufficient exercise and the consumption of fatty foods, sugary snacks, and beverages. Among those taking weight control measures, 59% cited inadequate exercise as the primary obstacle. Phagudom noted this also presents an opportunity for brands to promote mindful nutrition and develop products or campaigns that support physical activity. The report identifies two key consumer segments for weight management products: Actives: Consumers who exercise regularly. Active Aspirants: Those who aspire to exercise more but currently don't. "'Actives' and 'Active Aspirants' have distinct preferences when it comes to weight management products. For instance, 'Actives' present the greatest market potential for weight management VMS, while 'Active Aspirants' are more likely to engage with functional food and beverages.," Phagudom added. Hot beverages lead the way Globally, hot beverages like tea dominate weight management product launches, accounting for 12% of new products between August 2023 and July 2024, according to Mintel Global New Products Database. In Thailand, where non-alcoholic beverages are popular, there's potential for other drink categories to innovate with formulations that promote satiety and fat-burning. Ingredients such as stevia, pea protein, and chromium are gaining traction globally and can meet Thai consumers' growing demand for healthier, filling weight management solutions, the report shows. "Meal replacements are another avenue brands can explore. Highlighting their nutritional value and convenience can appeal to entry-level fitness enthusiasts and weight watchers. Experimenting with exotic flavours like tropical fruits could further enhance the category's appeal," added Phagudom. Offering holistic nutrition Thai consumers demonstrate diverse preferences in weight management foods, with over half opting for low-calorie, high-protein, plant-based, or minimally processed options. While functional "slimming" claims dominate (87%) weight management nutrition launches in Thailand in the last three years to June 2024, consumers don't necessarily equate effective weight management with slimness. For example, changes in body composition like increased muscle mass and lower blood sugar level are far more meaningful. "Brands can also focus on formulations that support digestion and satiety (or 'feeling full') to encourage mindful eating," Phagudom said, adding that 43% of Thais believe consuming satiating foods is effective for weight management.
BANGKOK, Dec. 13, 2024 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, recently opened an expanded Customer Co-Creation facility in Bang Na, Bangkok, strengthening the company's capacity to foster creative innovation partnerships with customers in the region. Kerry’s expanded Customer Co-Creation Centre in Bangkok was officiated by (from left) Vegin Dhiravegin, General Manager, Kerry Thailand; John Cahalane, President & CEO, Kerry Asia Pacific, Middle East & Africa; and Mervyn Gribben, Vice President and General Manager, Kerry Southeast Asia The new space features customer innovation suites, and a state-of-the-art beverage lab for applications in dairy, refreshing beverages and carbonated drinks. The Centre's technology and talent allows Kerry to support customers across the highly dynamic Southeast Asia region and elevate its reputation as a hub of taste, beverage and food innovation excellence. Thailand's food and beverage industry is large and growing, with a market value anticipated to reach USD5.4m by 2027.[1] Factors driving growth include higher incomes, recovering tourism and a shift towards healthier food options. The Thai beverage market is a significant contributor to the overall sector, expected to grow from USD4.4 billion in 2022 to USD6.7 billion by 2025.[2] Thailand is the world's largest exporter of other prepared meat with USD3.1 billion in exports in 2022.[3] Kerry has been present in Thailand since 2002. Through consumer insight-driven innovation and a wide portfolio of science-backed technologies, Kerry has played an instrumental role in delivering taste and nutrition solutions across sectors including beverages, meats, and food service, and establishing itself as a strong solutions partner through its globally connected, locally led teams. In addition to the Co-Creation Centre, Kerry operates a manufacturing site in Bangpoo, Thailand. This Center of Excellence for meat technology supports customers in Southeast Asia as well as Japan and the United Kingdom, demonstrating rigor to food quality and safety to meet export needs. Commented Vegin Dhiravegin, General Manager of Kerry Thailand: "Kerry's new office and Co-Creation Centre is a critical asset in the company's mission to drive growth and success in Thailand's high-potential market and build on our strong relationship with customers. With this investment, Kerry is well-positioned to lead in the beverage sector, and deliver more impactful co-creation partnerships and innovation that will shape the future of the industry. I am confident this space will bring us new opportunities and successes."
SINGAPORE, Dec. 13, 2024 /PRNewswire/ -- The MMA SMARTIES APAC 2024 Awards honored an impressive 93 winning campaigns, presenting 37 Gold, 24 Silver, and 32 Bronze medals, along with 11 industry winners that showcased the best of what APAC has to offer, bringing together the region's most visionary marketers for a night of creative brilliance and strategic triumph. MMA SMARTIES APAC 2024 Winner Announcement From tech-driven solutions to storytelling that moved audiences, the winners demonstrated the immense impact marketing can have when paired with ingenuity. The pinnacle of the evening, Best in Show was awarded to SIWO: Turning Speechless India into Playful India. Coca-Cola was celebrated for its resilience, earning Most Resilient Brand of the Year. Mondelēz International took the spotlight as Advertiser of the Year. Oreo triumphed as Brand of the Year. Leo Burnett India took home Creative Agency of the Year. Wavemaker India excelled as Media Agency of the Year, while Wavemaker was crowned Agency Network of the Year. MSL Vietnam was named Specialist Agency of the Year, while Publicis Chemistry earned the prestigious title of Digital Agency of the Year. Grab secured Publisher of the Year, and WPP emerged as Holding Agency Company of the Year. Reflecting on the night's achievements, Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES™ Worldwide, shared, "The SMARTIES APAC 2024 winners exemplify groundbreaking innovation and creativity that continue to push the boundaries of what's possible. These campaigns have not only demonstrated exceptional strategic thinking and execution but have also set a new global benchmark for marketing excellence. Each winner has truly inspired the industry by delivering work that connects with audiences in meaningful and transformative ways. With the launch of our new SMARTIES Sonic logo, we're enhancing how the brand engages and resonates globally, marking an exciting new era of marketing innovation." The significance of the awards is underscored by the extensive participation SMARTIES receives, with over 50,000 submissions from 19 countries feeding into 4 regional awards programs and a comprehensive global showcase. This reach underscores SMARTIES' role as a key platform driving impactful change in marketing worldwide. Judging the exceptional submissions was no easy task, as highlighted by the esteemed jury panel. Dhiren Amin, Chief Customer Officer at Income Insurance APAC, remarked, "The quality of work we evaluated was truly extraordinary. The campaigns not only utilized strategic insights but also demonstrated exceptional execution that will inspire future marketing efforts. What also upholds the high bar that the MMA APAC awards have is the curated set of judges who review the work. One would be hard-pressed to have such a panel of esteemed judges pick the best-in-class." Mandy Mak, Senior Director, Marketing & Transformation, Asia Pacific at Subway, added, "The level of creativity and data-driven thinking was unmatched. It's exciting to see how marketers across APAC are using insights to shape experiences and drive engagement in innovative ways." Venkatram Pattabhiraman (Venkat), Senior Vice President - Analytics & Insights at Procter & Gamble Asia, commented on the transformational power of the campaigns: "It has been great to witness how brands are harnessing a combination of consumer insight, technology and creative storytelling to elevate brand building that delights consumers. I hope the winners inspire all brand builders to raise their game and set new benchmarks." Winning a SMARTIES award provides far more than industry recognition. It positions the recipients at the forefront of marketing innovation, enhances their credibility, and solidifies their influence in prestigious global rankings such as the MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100. Explore the Full List of Winners Here! About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing. SMARTIES: SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and drive measurable business impact in today's dynamic landscape.
SINGAPORE, Dec. 5, 2024 /PRNewswire/ -- The Coffee Bean & Tea Leaf™, a global specialty coffee and tea house, has taken a significant step forward in its global expansion plans with the signing of a Master Franchise Agreement for India. This strategic partnership grants Ekaagra Ostalaritza Pvt Ltd exclusive rights to develop and expand The Coffee Bean & Tea Leaf brand across India, with an ambitious plan to launch 250 cafés over the next five years. This strategic move underscores the brand's commitment to establishing a strong presence in one of the fastest-growing coffee and tea markets in the world. Unlocking India's Growth Potential India, a country renowned for its tea culture and an emerging coffee powerhouse, presents immense opportunities for premium and experiential café concepts. With a rapidly evolving café culture and increasing demand for premium coffee and tea experiences, the market is primed for growth. Building on its initial entry into India in 2008 and a network of existing cafés, The Coffee Bean & Tea Leaf is set to expand its footprint significantly. Through its partnership with Ekaagra Ostalaritza, the brand aims to introduce its globally celebrated hand-crafted coffee and tea experiences to new communities across India, solidifying its position as a key player in the country's growing specialty beverage market. "We are delighted to partner with Ekaagra Ostalaritza to accelerate our growth in India," said Mr. Yousif Abdulghani, Chief Development Officer, The Coffee Bean & Tea Leaf. "India's dynamic coffee and tea market offers incredible potential, and Ekaagra Ostalaritza's deep expertise and local insights make them the ideal partner. Together, we are poised to position The Coffee Bean & Tea Leaf as a key player in India's thriving specialty beverage market." A Visionary Partnership with Ekaagra Ostalaritza Ekaagra Ostalaritza Pvt Ltd, backed by an avid investor in Retail and F&B sectors, Mr Prannay Sureka, and led by a team of seasoned veterans from India's F&B industry, brings a wealth of experience and a nuanced understanding of the local market. By combining their strategic insights with The Coffee Bean & Tea Leaf's global brand strength, Ekaagra Ostalaritza is committed to building a scalable business model that remains true to the brand's heritage of quality, innovation, and spirit of discovery. "We are excited to be entrusted with driving The Coffee Bean & Tea Leaf's expansion in India. With our deep understanding of the Indian market and The Coffee Bean & Tea Leaf's superior product portfolio and global brand values, we aim to redefine café culture in India," said Mr. Prashant Kumar, Founding team member and Chief Strategy Officer, Ekaagra Ostalaritza. "This partnership is a testament to our shared vision of creating a unique and premium coffee and tea experience tailored for Indian consumers," said Mr. Vikram Nagpal, Founding team member and Chief Business Officer at Ekaagra Ostalaritza. A Legacy of Excellence, A Future of Growth This milestone aligns with The Coffee Bean & Tea Leaf's ongoing commitment to expanding its global footprint. This May, the 61-year-old brand announced its entry into the Maldives, further solidifying its position as a leading player in the international coffee and tea market. Brewing Opportunities Currently serving its meticulously hand-crafted coffee, tea and espresso beverages at more than 1,200 locations across more than 20 markets globally, The Coffee Bean & Tea Leaf has been committed to serving the best handcrafted beverages – from seed to cup since 1963. The global specialty coffee and tea house takes pride in roasting and selecting from the top 1% Arabica beans from the world's best coffee regions and crafting teas with only the top two leaves and a bud. As The Coffee Bean & Tea Leaf expands its reach in India, the brand continues to seek qualified franchise partners globally. The company aims to significantly bolster its franchise development pipeline through strategic partnerships with successful, multi-unit franchisees. The significant global interest in franchising with CBTL has resulted in numerous new locations currently in various stages of development across the US, South America, the Middle East, and Asia. For more information about The Coffee Bean and Tea Leaf franchising opportunities, visit https://corporate.thecoffeebeanandtealeaf.com/franchising About The Coffee Bean & Tea Leaf®Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a modern, global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home. Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf passionately operates in more than 1,200 locations, across over 20 countries. For more information, visit https://corporate.thecoffeebeanandtealeaf.com.
Exclusive Discounts Up to 38% and Limited Edition Gifts HONG KONG, Dec. 4, 2024 /PRNewswire/ -- As December approaches, the highly anticipated Hong Kong Brands and Products Expo is just around the corner. Herbalgy Pharmaceutical Limited, a proud participant in this annual shopping event for many years, is excited to announce a wide array of exclusive promotions in celebration of its 25th anniversary. The more you buy, the more you save, with select products available at discounts of up to 38%. Exciting Offers Await at the 2024 Hong Kong Brands and Products Expo: Herbalgy Presents Exclusive Deals & Debuting "Yick Kee Balanced Tea Limited" Health Tea Bags! Comprehensive Health Solutions with New Products Founded in 1999 by renowned Traditional Chinese Medicine expert Professor Wong Tin Chee, Herbalgy has successfully expanded its product range over the past 25 years to include the "Tibet Red" and "Touch Cool" brands, catering to various pain relief needs. To further promote health and wellness among urban residents, Herbalgy will showcase six varieties of tea bags in collaboration with "Yick Kee Balanced Tea Limited" at this year's expo, including Ginseng Wubao Tea, Licorice Root, Embryo Chrysanthemum and Honeysuckle Tea. Professor Wong's father established the "Yick Kee Balanced Tea Limited" herbal tea shop on Nam Cheong Street in Sham Shui Po in 1968. Adapting to modern demands, Professor Wong combines traditional herbal remedies with dietary therapy, presenting "Yick Kee Balanced Tea Limited" in convenient tea bags to encourage a healthy lifestyle for urban dwellers. This blend of modern Traditional Chinese Medicine and traditional herbal tea provides immediate health benefits. Exclusive On-Site Promotions The expo atmosphere promises to be vibrant, and in addition to product discounts, Herbalgy will offer a variety of specially designed limited-edition gifts. All gifts are available in limited quantities and will be distributed while stocks last. Featured offers at the booth* include: Spend HK$180 and receive a portable thermal bottle (valued at HK$180). Spend HK$400 and receive a mini umbrella and an R6 RESETER massage stick (valued at a total of HK$319). Spend HK$1,000 and receive a non-slip yoga mat (valued at HK$599). Spend HK$700 and pay with electronic payment to enjoy a 5% discount; spend HK$1,500 to enjoy a 10% discount. The first 25 customers daily who spend HK$100 can purchase a 5ml bottle of Touch-Cool, Herbalgy Medicated Balm or Carthami Flos Pain Relieving Oil for just HK$1. Engaging Overseas Customers The expo attracts numerous local and Greater Bay Area consumers each year. To extend the excitement to overseas shoppers, Herbalgy will offer exclusive shopping perks on its official online store during the expo. Customers purchasing HK$600 or more online will receive a 12% discount on their entire order (excluding shipping costs)*. Overseas consumers can also participate in this annual event. Offers are subject to terms and conditions; all gifts are available in limited quantities while stocks last. 58th Hong Kong Brands and Products Expo - Herbalgy Booth Details Date: December 14, 2024 – January 6, 2025Location: Victoria Park, Causeway Bay, Hong KongBooth: 4C10-12 About Herbalgy Herbalgy Pharmaceutical Ltd. is a company that captures the essence of Hong Kong. Founded in 1999 by the renowned Traditional Chinese Medicine Professor Wong Tin Chee, he has been inspired by his father, Wong To Yick, since childhood. With a deep passion for Traditional Chinese Medicine and herbal medicine research, Professor Wong has inherited his father's wisdom and expertise. He is committed to adhering to his father's philosophy of "focusing on addressing the root cause rather than merely treating the symptoms" and the principle of "viewing pain as a crucial indicator for identifying underlying issues." Following the establishment of the family business, Professor Wong was encouraged by his father to create the well-known "Herbalgy" brand. This name reflects the company's commitment to promoting healthy meridians and overall well-being. With decades of clinical experience and a love for Hong Kong's traditional Chinese medicine, he established a GMP-standard factory in Hong Kong to ensure the scientific production of traditional medicinal oils and plasters. He has since launched the brands "Touch Cool," "Herbalgy," and "Tibet Red," which blend the unique characteristics of Hong Kong with accessible medicinal oils, magnetic therapy, herbal remedies, and physical therapy, making them some of the most enduring and best-selling brands in the region. These brands offer straightforward, medication-based home care solutions designed for the early prevention of chronic pain resulting from poor blood circulation in urban lifestyles. For more information about Herbalgy, please visit:Website: https://herbalgy.comFacebook: https://www.facebook.com/Herbalgy/Instagram: https://www.instagram.com/herbalgyhk/ Media contact:info@sortieagency.com
The new drink is part of Luckin Coffee's Christmas Drinks Collection SINGAPORE, Dec. 3, 2024 /PRNewswire/ -- Luckin Coffee is excited to announce its Christmas drinks series, showcasing festive favourites such as the Tiramisu Latte, Merry Cocoa Christmas, and Toffee Hazelnut Oat Latte. In addition, Luckin Coffee is thrilled to introduce an exclusive partnership with Butterbear to introduce the Little Butter Latte. Introducing the Little Butter Latte – Buttery Bliss in Every Sip! This limited-edition Little Butter Latte, available from 22 November 2024, combines the smooth, velvety richness of non-greasy New Zealand butter with Luckin Coffee's espresso expertise. The result is a latte that's indulgence redefined—rich, creamy, and satisfying from the first sip to the last swirl. Imagine curling up with a warm cup of this indulgent treat, as festive lights twinkle around you, filling the air with holiday cheer. With a silky texture and a flavour profile rich roasted nuts and caramel, the Little Butter Latte delivers a perfectly layered experience, without heaviness. Plus, it comes with four guilt-free perks: 0 non-dairy creamer 0 trans fat 0 aspartame 0 hydrogenated oils Enjoy a melt-in-your-mouth texture made from ≥99.8% animal dairy fat, promising a luxuriously smooth feel. True to Luckin Coffee's thoughtfully themed collaborations with various IPs, the limited-time Little Butter Latte comes with exclusive Butterbear-themed cup sleeves and paper bags, with exciting gift-with-purchase surprises to look forward to! Festive Favourites – The Christmas Collection This November, step into a world of festive magic with Luckin Coffee's holiday menu, starting with the indulgent Tiramisu Latte, available from 1 November 2024. Crafted as the perfect on-the-go dessert, the Tiramisu Latte combines rich espresso and creamy cocoa, wrapped in luscious sea-salt milk foam dusted with cocoa powder. A warm hug in a cup, this festive treat delivers the rich flavours of tiramisu cake with every sip, enveloping you in the cocoa aroma of Christmas. Luckin Coffee's holiday cheer continues with two additional seasonal drinks available from 6 December 2024: Merry Cocoa Christmas: This decadent blend of velvety dark chocolate and premium milk creates a creamy, indulgent finish that's perfect for fireside moments and holiday celebrations. Toffee Hazelnut Oat Latte: Crafted with OATLY Barista Edition oat milk, this latte blends the nutty notes of hazelnut with the sweetness of toffee and caramel, resulting in a creamy drink with rich aroma and lingering sweetness, perfect for the festive season. Adding to the holiday magic, all drinks in the Christmas collection will be served in limited-edition, Christmas-themed paper bags, cups, and cup sleeves, featuring delightful seasonal designs to bring festive joy to each sip. Available Across All Outlets: Grab Your Festive Drinks and Celebrate With Us! Luckin Coffee's current and upcoming launches will be available at all outlets. The Tiramisu Latte will be available from 1 November 2024, the Little Butter Latte on 22 November 2024, and the Merry Cocoa Christmas and Toffee Hazelnut Oat Latte from 6 December 2024 onwards. Grab your drinks, spread the festive cheer, and celebrate with us this Christmas! For more information on Luckin Coffee, please visit www.luckincoffee.com/. About Luckin Coffee Luckin Coffee Inc. (OTC: LKNCY) has pioneered a technology-driven retail network to provide coffee and other products of high quality, high convenience and high affordability to customers. Empowered by proprietary technologies, Luckin Coffee pursues its mission to build a world-class coffee brand and become a part of everyone's daily life. Luckin Coffee was founded in 2017 and is based in China. For more information, please visit www.luckincoffee.com/.
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