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- The soft drink brand's latest campaign 'Level Up With 7UP' sets out to inspire Gen Zs and Millennials around the world to make 7UP their zesty and refreshing go-to mixer, elevating any social moment - LONDON, Sept. 11, 2024 /PRNewswire/ -- #LEVELUPWITH7UP - 7UP® is excited to reveal its latest campaign 'Level Up With 7UP' a new global platform dedicated to those who are looking to elevate their social occasions. Drawing on popular insights and online trends, the soft drink brand recognises that both Gen Z and Millennials are more open when it comes to experimenting with food and drink options like never before. 7UP is celebrating this creative expression, reiterating its role within social occasions by cementing itself as the go-to drink for crafting refreshing mixes to round out any gathering – becoming the perfect partner for the next wave of social enjoyment! 7UP® ELEVATES ITS MIXOLOGY GAME WITH A NEW GLOBAL CAMPAIGN AND REFRESHING BRAND PLATFORM. Whether it's getting together for a fun beach day, birthday celebrations or heading to a house-party with friends, 7UP provides the perfect base to every serve, bringing delicious flavour, fizz, and an extra splash of zest to your drinking experience. The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering. To celebrate, 7UP has released a short film that features friends turning up the fun by mixing 7UP in their own creative ways, showcasing their excitement and curiosity about their new concoctions. It captures how the playful experimentation with 7UP effortlessly elevates the good vibes. Throughout this month, 7UP will also launch an exciting new influencer content series aimed at making it easier than ever to create and enjoy delicious mixed drinks. This vibrant campaign is specifically designed to guide Gen Zs and Millennials through the steps of how to level up with 7UP. Creators will incorporate 7UP into much-loved beverages, demonstrating how simple it can be to enhance the taste whilst putting a unique spin on your drink of choice… Watch this space! Eric Melis, VP Global Brand Marketing for 7UP said: "We're excited to launch our new 7UP mixology campaign, designed to show how adding 7UP to your social occasions can elevate unforgettable moments. With countless ways to enjoy 7UP, this campaign highlights all the different mixes consumers can create. Whether you're sipping on a mocktail spritz, using it as your chosen mixer or enjoying it straight from the can, 7UP provides the perfect blend of flavour and fizz, creating a refreshing experience that's ideal for any moment spent with friends." With global influencer content set to go live in the coming weeks, sharing bespoke recipe mixes whilst tapping into fun new trends, social media users can use the hashtag #LEVELUPWITH7UP on TikTok and Instagram for inspiration on adding a sparkling twist to classic drinks With 7UP's Zero Sugar variant also offering the same mouthwatering taste without the sugar, there are plenty of options to upgrade your drinks with flavours everyone can get excited about. 7UP's new platform will be rolled out in select markets worldwide including; Egypt, Vietnam, Portugal, India and Thailand*. Locally produced influencer content, sampling opportunities, giveaways, consumer events and VIP beach parties will take place across listed markets, celebrating 7UP as the only plus one you need for all social occasions. For further information on the campaign and activity, please refer to local websites and social channels. * 7UP is a trademark of PepsiCo for all international markets excluding the US FOR MORE INFORMATION, CONTACT:pepsicomediarelations@pepsico.com About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, and visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo. Photo - https://mma.prnasia.com/media2/2497473/PepsiCo_7UP_Global_Mixology_Campaign.jpg?p=medium600
The oat milk alternative option will also be available for selected drinks on the menu from 20 September 2024 onwards SINGAPORE, Sept. 6, 2024 /PRNewswire/ -- Luckin Coffee is thrilled to announce the launch of its much-anticipated Oat Milk Series, featuring the Oat Milk Latte and Oat Shakerato - both made with OATLY Barista Edition Oat Milk! Perfect for those seeking plant-based alternatives or lactose-free options, this new series offers a delicious way to enjoy your coffee without compromising on quality. Starting Friday, 6 September 2024, the Oat Milk Latte will be available at a special launch price of S$4.50 until 30 September 2024, making it one of the most affordable oat milk-based coffee drinks in town that we've came across. Crafted with velvety oat milk and a unique Ristretto extraction process that enhances its bright sweetness, this latte delivers a burst of oat-powered brilliance with every sip, proving that oat is truly the GOAT (Greatest Of All Time) of plant-based drinks! In addition to the Oat Milk Latte, Luckin Coffee will launch the Oat Shakerato on Friday, 20 September 2024 - a brand new addition to its existing menu. Creamy, lactose-free, and shaken to frothy perfection, it combines the richness of oat milk with the bold intensity of espresso. The Oat Shakerato is perfect for those looking for a refreshing, lactose-free, plant-based drink on hotter days. Deliciously Affordable: Premium Plant-Based Beverages In the upcoming weeks, Luckin Coffee will expand the availability of OATLY Barista Edition Oat Milk across selected drinks on its menu, offering customers the chance to enjoy their favourite beverages with a plant-based, lactose-free twist for just an additional $0.50. The brand's commitment to excellence extends beyond just plant-based options. Luckin Coffee's beans, sourced directly from top coffee-producing regions, have been recognised for their high calibre. Every batch is meticulously blended by a team of World Barista Championship champions, ensuring that each cup is nothing short of exceptional. Oat Milk Series: Available Now! Luckin Coffee's Oat Milk Series delivers a burst of richness, proving that oat is truly the GOAT of plant-based drinks! With a special launch price of just S$4.50 until 30 September 2024, the new Oat Milk Latte is now available at all 40 (and counting!) Luckin Coffee stores across the island. That's not all - soon, you can indulge in the refreshing Oat Shakerato and other popular Luckin Coffee drinks in a delicious plant-based form. About Luckin Coffee Luckin Coffee Inc. (OTC: LKNCY) has pioneered a technology-driven retail network to provide coffee and other products of high quality, high convenience and high affordability to customers. Empowered by proprietary technologies, Luckin Coffee pursues its mission to build a world-class coffee brand and become a part of everyone's daily life. Luckin Coffee was founded in 2017 and is based in China. For more information, please visit www.luckincoffee.com/.
HOHHOT, China, Aug. 30, 2024 /PRNewswire/ -- Yili has been recognized as the world's most valuable dairy brand for the fifth consecutive year, according to Brand Finance's 2024 rankings released on August 20. Brand Finance Confirms Yili’s Position as World’s Most Valuable Dairy Brand for Fifth Consecutive Year The rankings are based on a comprehensive evaluation of corporate financials, customer sentiment, and future prospects. Widely recognized for objectivity and professionalism, Brand Finance's rankings are a global benchmark for brand valuation. Yili has held the top spot on Brand Finance's list of the world's top 10 most valuable dairy brands since 2019. Its robust financial performance and commitment to innovation and sustainability have been key factors in its continued dominance. Yili has once again secured its top position in the 2024 rankings. As we all know, commercial success is the cornerstone of building a strong corporate brand. In today's rapidly changing global landscape, Yili has maintained its position as a market leader and achieve consistent growth in total revenue for 31 consecutive years by leveraging its competitive advantages across the entire value chain. According to its latest financial report, Yili set a new record in 2023 with a total revenue of 126.179 billion yuan. International expansion is rapidly becoming a key driver of Yili's growth, with overseas revenue increasing by 10.08% year-over-year in 2023. Leveraging its cutting-edge technology and industry-leading innovation capabilities, Yili continues to introduce groundbreaking products that cater to consumers' growing demand for high-quality, nutritious, and functional foods. Recent examples include AMBPOMIAL Active Probiotic Yogurt, Satine Active Lactoferrin Organic Pure Milk, SHUHUA AnTangJian Sugar Control Lactose-Free Milk, XinHuo and QingMu flavored dietary formula milk powder, Jinlingguan New Generation Infant Formula Milk Powder, Xujinhuan Low GI Ice Cream, and Ausnutria Dairy's nutritional and health products. These innovative offerings have been popular with consumers. Yili is accelerating the digitalization of its entire supply chain. At partner ranches, the Yili Smart Ranch big data platform provides real-time data on productivity, activity levels, and sleep patterns of cows. Production facilities are equipped with state-of-the-art automation systems, including robots, driverless vehicles, and robotic arms, enabling fully automated operations from raw milk to warehousing of finished products. In the consumer market, digitalization is guiding product distribution and marketing strategies, enhancing the overall customer experience. Through years of innovation, Yili has evolved from a traditional manufacturer into a leader in smart manufacturing, with digitalization continuously boosting its brand vitality. As noted in the Brand Finance report, Yili's robust financial performance and its dual-engine strategy of innovation and digitization have ensured the continued growth of its brand value.
SYDNEY, Aug. 26, 2024 /PRNewswire/ -- Recently, Australian company FORESTPARK announced that its brand Witsbb's core products, including Vitamin AD and the Non-allergenic Liquid Calcium, have been tested by an authoritative third-party quality inspection company and found to be free from dozens of common food allergens. This announcement not only sets a new benchmark for allergen testing in the infant nutrition industry but also reinforces the brand's slogan — committed to "hypoallergenic" formulas, safe for sensitive babies to consume. More importantly, this provides many anxious new parents with an excellent choice when selecting nutritional supplements for their babies. "We often say that what Witsbb is doing is a mission about babies, about mothers, about nutrition, about prevention, about health, and about hope" said Jason, the channel manager for Witsbb. Witsbb has been deeply involved in the maternal and child nutrition sector for years, consistently adhering to a long-term approach. The fact that our core products are free from dozens of common food allergens is aimed at offering parents who are struggling to find suitable nutritional supplements for their sensitive babies an additional option to consider. Almost all Witsbb Gelmis products adhere to a "hypoallergenic" formula According to the regulations of the Codex Alimentarius Commission (CAC) and the U.S. Food and Drug Administration (FDA), eggs, peanuts, soybeans, gluten, dairy products, fish, shellfish, and tree nuts are categorized as the "most common allergens," accounting for over 90% of food allergies. Therefore, for most babies, avoiding exposure to these eight major allergens significantly reduces the risk of allergic reactions. Today, almost all Witsbb products adhere to a "hypoallergenic" formula, free from the eight major allergens. This recent health upgrade means that the core products are now free from dozens of common food allergens, blocking even more allergens at the source. Jason told reporters, "After Witsbb introduced the 'hypoallergenic' formula, it has become a standard in the infant nutrition industry over the past two years. While we are leading the industry forward, our primary focus remains on consumer expectations. We hope that through continuous research and product upgrades, more sensitive babies can feel safe eating our products, giving parents peace of mind when making their selections. This is the original intention of Witsbb – to support the healthy and smart growth of sensitive babies together with their families."
SUZHOU, China, Aug. 21, 2024 /PRNewswire/ -- From August 16 to 18, 2024, the judging panel of the International Institute of Artistic Coffee Tasters (IIAC) from Italy, alongside Chinese domestic coffee connoisseurs, gathered at the BeanStar headquarters in Suzhou for the 2024 International Coffee Tasting Competition (ICT), one of the most prestigious events in the global coffee landscape. Over 200 meticulously selected coffee beans from multiple countries underwent a rigorous and discerning tasting process, vying for the coveted accolades in the world of coffee excellence. Often referred to as the "Oscars" of the coffee world, the ICT is dedicated to discovering the world's finest coffees, showcasing their exceptional cultivation, meticulous selection, expert roasting, and distinctive originality. The competition's unwavering commitment to transparency, with blind tasting and data verification under strict sensory analysis rules, positions ICT as the sole competition worldwide that calculates scores on measurable and controllable product attributes. The method eliminates subjective biases, significantly reducing the impact of personal preferences on the outcomes. The ICT was established by the IIAC in Italy. Since its inception in 1993, the IIAC has emerged as an independent, scientific, and not-for-profit organization, renowned globally as one of the foremost authorities in coffee evaluation. Its pioneering scientific methodology for Italian coffee sensory analysis has garnered widespread acclaim worldwide. Since the first ICT in 2006, the IIAC has received immense respect from the global coffee industry, lauded for its unwavering professionalism, fairness, and transparency in its competition protocols. The 2023 ICT competition attracted 750 entries from 14 countries, a record achievement. At the event, BeanStar from China alone secured the top score of 98 points, clinching the prestigious Platinum Award. The achievement presents a pivotal opportunity for the ICT to enter into China. In 2024, the ICT debuted in China, a testament to the rapid expansion of the Chinese coffee market and a steadfast commitment to disseminating scientific coffee tasting methodologies globally. BeanStar, a fast-growing creative coffee brand in China, has been chosen as the first event partner, underscoring the international coffee community's profound acknowledgment and endorsement of the dynamic growth of China's coffee industry. Launched in 2022, BeanStar has established itself as a leader in China's coffee landscape. Adhering to a strategic blend of quality, creativity, and affordability, BeanStar seamlessly balances the sophistication of boutique coffee with the diverse preferences of mass consumers. In just two years, the brand's footprint has expanded exponentially, surpassing 200 stores across 36 major Chinese cities and extending its reach internationally with the opening of its maiden outlet in Italy. With an ambitious growth trajectory, BeanStar anticipates surpassing 500 stores by the end of 2024. BeanStar's exceptional product quality, unique flavor appeal, and forward-thinking business philosophy have captivated a growing legion of coffee enthusiasts and garnered the favor of renowned capital institutions, including Shunwei Capital, securing three rounds of funding totaling nearly 100 million yuan. As a new force in the global coffee arena, BeanStar's stellar performance firmly establishes the coffee brewer as a rising star for unprecedented growth and ascendancy.
- HARIO Offers Unique Coffee Experience for Customers with Dripper That They Can Assemble and Make Their Very Own - TOKYO, Aug. 20, 2024 /PRNewswire/ -- HARIO CO., LTD., headquartered in Chuo Ward, Tokyo, a Japanese heatproof glass manufacturer that produces and sells V60 Coffee Dripper, has released the first-ever assembly-type coffee dripper called SUIREN. In this novel concept, HARIO removed the walls between the ribs, which are the main feature of the V60 Coffee Dripper, and created a dripper that consists only of petal-like ribs. These petal-like ribs are available in 6 different colors sold separately, allowing customers to assemble them like blocks to create their own unique colorful dripper. Image1: https://cdn.kyodonewsprwire.jp/prwfile/release/M105322/202408064651/_prw_PI3fl_6ru0dkQG.jpg Image2: https://cdn.kyodonewsprwire.jp/prwfile/release/M105322/202408064651/_prw_PI4fl_m3rfys61.jpg Users can customize the colors to match national flags, their favorite themes, or sports teams, resulting in over a billion combinations. SUIREN has inherited the basic structure of the V60 Coffee Dripper and maintains the taste of coffee customers get with HARIO quality. The name "SUIREN'' comes from the product's resemblance to a water lily flower. Users can brew coffee as if arranging flowers in a vase, making it a delightful addition to their cafe or home decor. SUIREN will make them want to brew a cup of coffee as soon as they get their hands on it. Video: https://www.youtube.com/watch?v=USPMG1ShUeQ Product info: https://global.hario.com/product/new/VDSU.html Press release: https://cdn.kyodonewsprwire.jp/prwfile/release/M105322/202408064651/_prw_PI5fl_X805Jbg4.jpg About HARIO HARIO was founded in 1921 as a manufacturer of laboratory products made of heatproof glass. HARIO owns the only heatproof glass factory in Japan and manufactures a broad range of products that make people's daily lives happier and richer, including the V60, traditional coffee brewing tools such as syphons and French presses, tea items, and kitchen utensils.
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