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BEIJING, Dec. 21, 2024 /PRNewswire/ -- From exquisite craftsmanship to traditional Chinese medicine, from solemn rituals to vibrant folk art, intangible cultural heritage weaves the tapestry of Chinese identity. For centuries, the essential elements of intangible cultural heritage have been passed down from master to apprentice, and from generation to generation. In this series, the Global Times culture desk will walk readers through China's most renowned traditions. Decorated with patterns like the butterfly that symbolize the maternal love and vitality, Miao embroidery is not only China's Intangible Culture Heritage (ICH) embroidery style, but a distinct art dubbed as the "wordless epic" of China's Miao ethnic minority group. The Miao ethnic minority group boasts a rich history but lacks a systematic written language. In lieu of writing, generations of the Miao people developed a tradition of stitching patterns on cloth to document their daily lives, migration stories and cultural beliefs. This tradition not only marks the origin of Miao embroidery, but also elevates it beyond mere craftsmanship. It serves as an artful expression of the Miao people's chronicles that continues to resonate in the modern era. More than stitches Miao communities are mainly distributed in Southwest China's Guizhou Province, and Miao embroidery originated in various areas across the province, including its southeastern counties of Leishan and Jianhe, and Kaili city. Taking the Leishan Miao embroidery as an example, it is known for creating multi-dimensional designs through intricate stitching techniques known as "lock embroidery" and "braid embroidery." By braiding colored silk threads, the embroidery exhibits relief-like aesthetics and features layered compositions. "Although 3D design is also used in Chaoshan [in east Guangdong Province] embroidery, its presence in Miao art is tied to more mythical and folklore-related aesthetics," Qiu Xiaoyan, an embroidery expert, shared with the Global Times. The cultural symbolism behind the Leishan Miao embroidery is what earned its recognition as a national-level ICH item in 2006. A key motif in the Leishan Miao embroidery is the combination of "butterfly, gourd, bird and petal," which depicts a legendary Miao tale in which birds rescue a child who has fallen into a gourd. Nowadays, this particular motif can still be seen on children's clothing, representing blessings of health and prosperity. In addition to the Leishan branch, Miao embroidery, based on different villages' indigenous tales, has developed more than 100 niche styles characterized by diverse patterns. In the eastern part of the province, Miao people use animal patterns such as phoenix and Chinese dragon to convey the meaning of happiness. Other patterns, like the centipede-shaped dragon, the "yin and yang fish" and the sun, reveal China's Miao people's reverence for nature as well as their longing for harmony. Unlike some embroidery traditions that focus on realism, Miao embroidery is characterized by a combination of abstract imagery and familiar motifs. Taking the "yin and yang fish" as an example, the fish is a symbol of prosperity and good fortune in Chinese culture. But the two fish symbolizing male and female in Miao embroidery denote wishes for a happy marriage. Therefore, this pattern often appears on Miao wedding dress, and is often embroidered by the bride. There exists a wealth of Miao embroidery patterns, but they all aim to "depict the evolving cultural narratives of the Miao ethnic group," Niu Hongjuan, an expert of Chinese fashion history, told the Global Times. Following the Miao people's historical migration, the embroidery embodying ethnic cultural narrative has been spread to other places such as South China's Hainan Province. The province is home to China's Li ethnic minority. Through the integration of the two ethnic cultures, seaside plants and ethnic Li people fairytales started to emerge among the themes represented in traditional Miao embroidery. "Miao embroidery exemplifies how diverse Chinese ethnic cultures take inspiration from each other through exchanges," Qiu told the Global Times. Looking to the future Considered as a kind of handicraft, the Miao embroidery has been treated as a practical daily necessity to be passed down through generations. By noting the Miao embroidery is traditionally practiced by women, Yang Chunlin, a young inheritor of Miao Embroidery, told the Global Times that a girl's embroidery journey in his village often starts at the age of 7 or 8, and then it will continue throughout her lifetime. "It is like a cycle, but each generation of Miao embroiderers have their own personal preferences, and will add some new elements to the tradition," Yang emphasized. It is because of such consistent inherence of the Miao embroidery that the ICH is then able to reach more people, including overseas visitors, Yang told the Global Times. Apart from being an ICH inheritor, Yang has also established his own Miao embroidery brand. As the Miao embroidery's trendsetter, he gathered old embroidery pieces from a flea market in his hometown, Kaili to launch an "old embroidery rejuvenation" program that promotes sustainable Miao fashion. In September, a total of 40 Chinese Miao embroidery artists, including Yang and his mother, were invited to the London Fashion Week in the UK. The team brought a Miao embroidery piece inspired by patterns of a Ming Dynasty (1368-1644) glazed tile, which was put on display at the show. Commenting on the event, Yang told the Global Times that he considers embroidery as a window for people to see the depth of traditional Chinese culture." "The ethnic embroidery serves as an excellent entry point to showcase Chinese culture to the world," Niu told the Global Times, adding that there is a "definite trend" for more Chinese ethnic ICH items to be staged on the global fashion stage in the future.
Reinforcing Hong Kong's vital role in the global fashion scene HONG KONG, Dec. 20, 2024 /PRNewswire/ -- The inaugural "Hong Kong Fashion Fest" concluded on 4 December 2024 with resounding success, attracting about 160 000 attendees from 25 countries or regions, and over 4.6 million views of videos on social media during its vibrant celebration. This groundbreaking edition featured a dynamic lineup of fashion shows, exhibitions, conferences, and networking events, attracting local and international fashion designers to showcase their works on a global stage in Hong Kong, at the same time it provided a unique platform for industry leaders, creative talents, media, and representatives from fashion associations worldwide to connect and collaborate. Highlighting Hong Kong's rich and diverse fashion culture, Hong Kong Fashion Fest reinforced Hong Kong's role as a strategic gateway to Asia and stitched its position as Asia's premier fashion design hub. The Hong Kong Fashion Fest is a key initiative announced by the Chief Executive in the 2023 Policy Address—"Hong Kong Fashion Design Week". Organised under this branding by the Government of the Hong Kong Special Administrative Region and sponsored by the Creative Industries Development Agency of the Culture, Sports and Tourism Bureau, the event featured a wide array of programs hosted by six key partner organisations: Hong Kong Design Institute, Hong Kong Fashion Designers Association, Clothing Industry Training Authority, PMQ, Hong Kong Fashion Council, and Hong Kong Design Centre. The programs showcased the creative fusion of East and West, old and new by Hong Kong's fashion and design industries, also promoted the city as a prime destination for cultural and creative business events. The Hong Kong Fashion Fest kicked off on 20 November 2024, at Sham Shui Po's new design landmark, DX Design Hub, with the event "The Fashion Union – A Platform to Celebrate the Beauty of Workwear". Traditionally created to meet the needs of various industries and professions, workwear has evolved to incorporate fashion elements, showcasing a unique blend of functionality and style. Through interactive activities such as workshops and markets, the event provided young designers and the public an in-depth exploration of the practicality and fashion appeal of workwear. Douglas Dunn, the curator of the Fashion Union exhibition remarked, "I hope to inspire more fashion designers of the new generation to fully explore the possibilities of vintage culture." On 25 November, "VIRTUOSE: The Artistry of Couture" fashion show took place against the stunning backdrop of Hong Kong's skyline at The Henderson, showcasing the masterful creations of four renowned international designers: Charles de Vilmorin, Mohamed Benchellal, Cheney Chen and Kay Kwok. Kevin Yeung, the Chairman of the Hong Kong Fashion Designers Association, remarked, "This collaboration has far-reaching significance. We are honoured to have invited these four exceptional designers to participate. This event paves the way for more possibilities in future collaborations between Hong Kong and Paris as well as international fashion communities alike." Kay Kwok, one of the designers featured in the show, revealed, "It has been a wonderful experience to present my work in such a perfect setting, with the stunning harbour view as the backdrop. I believe that extreme beauty is bred from an unrelenting pursuit of dreams and breaking boundaries." On 26 November, Fashion Summit (Hong Kong) 2024 was held at the Hong Kong Palace Museum, spotlighting sustainable fashion business models. This year, Italy served as the partner country for the summit, showcasing influential designers and brands. The fashion shows featured renowned designers such as Natacha Van from the ASEAN and Gilberto Calzolari from the Eurasian region. Their creative presentations drew widespread attention from the international market, highlighting the innovative concepts of sustainable design and its significance in the fashion industry. Richard Cheng, Chairman of Fashion Summit (Hong Kong) 2024 and the Clothing Industry Training Authority, said, "As sustainable development has increasingly become a global focus, sustainable fashion has gradually become a major trend in the fashion industry and a key issue in Hong Kong's political and business circles in recent years." In addition, "A Journey of Rediscovery - 30 Years of Shanghai Tang" exhibition was held at PMQ, one of the creative hubs in Hong Kong, displaying over hundreds of the brand's rare objects and archival treasures with exceptional savoir-faire. By leveraging cutting-edge art tech, an immersive poetic escapade experience incorporating the brand aesthetic essence has been created to take visitors to unique exploration and appreciation of Chinese auspicious culture and aesthetics. Events on 28 November were packed with highlights. Among them was the "Asia Fashion Leaders Roundtable Luncheon", where industry leaders delved into Hong Kong's vibrant fashion scene and its pivotal role as a global fashion hub. In addition, "Motifx – Where Tradition Meets Ingenuity" exhibition at K11 Musea is offering a profound showcase of traditional motifs in sophisticated spaces and daily applications. A fresh interpretation of traditional aesthetics fused with modern design through creations by young designers is also displayed. Dr. Elita Lam, Project Leader and Vice Principal of the Hong Kong Design Institute & Hong Kong Institute of Vocational Education (Lee Wai Lee), remarked, "Motifx facilitates greater engagement and understanding of traditional Chinese culture among the younger generation through innovative approaches, this initiative exemplifies not only respect for traditional culture but also a commitment to the future." In the evening, the "VOGUE Loves Hong Kong Celebration" took centre stage at the West Kowloon Cultural District. Guests gathered under the iconic Hong Kong skyline to enjoy a grand feast of fashion and culture combining music and art highlighting Hong Kong's vibrant and diverse cultural landscape. Hong Kong Fashion Fest concluded with "Fashion Asia - Fashion Challenges Forum" and "Fashion Asia - 10 Asian Designers To Watch" exhibition. Satoshi Kuwata, winner of 10 Asian Designers To Watch 2024 and Founder and Creative Director of SETCHU, remarked, "Being shortlisted for Fashion Asia's '10 Designers to Watch' is an incredible honour. It recognises not only the work we've done at Setchu but also the unique perspective we bring to fashion by blending Eastern and Western influences. It's deeply meaningful to be acknowledged by an event that highlights and celebrates Asian talent on a global stage." In a refreshed format, the event explored the challenges and future directions of the fashion industry while celebrating the diversity and innovation of Asian design talent. The Hong Kong Fashion Fest brought together a dazzling array of fashion elites from around the globe. On the design front, the event featured celebrated talents such as Charles de Vilmorin, Mohamed Benchellal, Cheney Chan, Kay Kwok, Vivienne Tam, Walter Ma, Spy Henry Lau, Lu Lu Cheung, Barney Cheng and Robert Wun, star-studded attendees included popular Korean celebrity Wi Ha Joon, 2NE1 member and K-pop icon CL, Emily in Paris lead actor Lucien Laviscount, Olympic skier and model Eileen Gu, Karen Mok, Angelababy, models Coco Rocha, Jourdan Dunn, Koki, Qiqi, Janet Ma, Kathy Chow, Amanda Strang, Galie Lok and Eunis Chan, to name but just a few. Their enthusiastic participation further highlighted Hong Kong's immense potential and cultural allure as Asia's fashion design capital. The debut Hong Kong Fashion Fest has fully demonstrated Hong Kong's potential and strength as Asia's fashion design hub. Its smooth organisation lays the groundwork for this event to be developed into an annual flagship event series. We extend our immense gratitude to the local fashion and textile industry, educational institutions, and organisations for their invaluable support in planning and promoting this inaugural event. We look forward to building on this success, with continued participation and support from stakeholders and the public, with collective efforts we are to advance Hong Kong's position as Asia's creative capital, which align with Hong Kong's development into an East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan. About Hong Kong Fashion Fest Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, "Hong Kong Fashion Design Week" will be organised annually starting from 2024 to consolidate various fashion design events for promoting Hong Kong's fashion and textile design brands as well as reaffirming Hong Kong's position as a prime destination for hosting major cultural and creative events. The Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau has actively engaged stakeholders to realise the idea, injecting new elements to create synergy for different fashion design activities. Hong Kong Fashion Design Week is branded as "Hong Kong Fashion Fest". The core programmes of the inaugural Hong Kong Fashion Fest were held between 20 November and 4 December 2024 at various cultural landmarks and iconic design and fashion locations in Hong Kong, presenting a full agenda of different fashion design happenings. The Government of the Hong Kong Special Administrative Region is committed to developing the brand-new flagship Hong Kong Fashion Fest into an annual signature event series to brand Hong Kong as a fashion design hub in Asia. Website: http://www.hongkongfashionfest.comFacebook: http://www.facebook.com/hkfashionfestInstagram: http://www.instagram.com/hkfashionfestYouTube: http://www.youtube.com/@hkfashionfest About Cultural and Creative Industries Development Agency (CCIDA) The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region under the Culture, Sports and Tourism Bureau to provide onestop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Disclaimer: Any opinions, findings, conclusions or recommendations expressed in these materials/events do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee. Download photos and information here.
HONG KONG, Dec. 17, 2024 /PRNewswire/ -- Madame Tussauds Hong Kong, a brand under the Merlin Entertainment Group, proudly unveils the latest wax figure of internationally acclaimed model, Liu Wen. Visiting Madame Tussauds Hong Kong, Liu Wen enthusiastically shared her feelings about her first wax figure showcased in the city and had photo taken with the wax figure. She also demonstrated her professionalism as a supermodel by dazzling the audience with an impromptu catwalk display. Fashion Icon Liu Wen Radiates Brilliance at Madame Tussauds Hong Kong Unveiling Event Being the first Chinese model featured in the "Fashion Zone," Liu Wen's wax figure stands alongside illustrious personalities like Rihanna and Kendall Jenner. Visitors can now marvel at this glamourous addition to the zone and feel the presence of Liu Wen's globally renowned charm. Liu Wen expressed her elation with the unveiling, stating, "Each wax figure represents a different moment of myself. Compared with the previous one which is more stylish, this wax figure is rather special, showcasing the elegant side of me. I even want to take the wax figure home." During the appearance, Liu Wen generously shared her "fashion secrets," including tips on staying in shape as a fashion icon and offered style advice. She also learned some Cantonese on the spot to greet Hongkongers. Since started her career in 2005, Liu Wen has participated different fashion shows and achieved several industry records. She was the first Chinese model to appear in the Victoria's Secret Fashion Show and was listed in Forbes' ranking of the world's highest-paid Asian models. Her collaboration with Madame Tussauds Hong Kong represented her latest milestone, replicating the outfit worn by her at the 2023 Met Gala. Liu Wen's figure was dressed in a custom gown by Tory Burch, featuring a stunning blend of black and ivory. Adorned with hand-sewn grosgrain ribbons on the corset and upper portion, the dress also features hand-painted silk camellia flowers on the fishtail skirt, the ensemble exudes elegance. Paired with long black gloves and suede, pointed-toe, high-heeled shoes peeping through, the outfit complements Liu Wen's regal demeanour, further accentuated by exquisite crystal embellishments akin to her diamond accessories, the elements combine to exude a modern feel. Reflecting on the production process, Liu Wen commended the team's meticulous approach, "Special thanks to the craftsmen at Madame Tussauds for their exquisite craftmanship in perfectly recreating this lifelike image, ensuring that both my hair and skin tones are the closest to the real me. The entire process was very interesting." Wade Chang, General Manager of Merlin Entertainments Hong Kong, said, "I would like to extend gratitude to Liu Wen for gracing the event, acknowledging her professionalism as an exemplary trait. Encouraging authenticity, confidence, and poise, Liu Wen's presence will inspire more women to embrace and showcase their true selves." Fashion Icon Liu Wen Radiates Brilliance at Madame Tussauds Hong Kong Unveiling Event
SINGAPORE, Dec. 11, 2024 /PRNewswire/ -- Supply Chain Angels (SCAngels), the corporate venture arm of YCH Group, has announced a strategic partnership with MakeIt, a pioneering B2B fashion supply chain tech platform. This collaboration aims to streamline operations in the fashion industry by integrating innovative technologies that redefine efficiency, transparency, and sustainability across the supply chain. Dr. Robert Yap, Executive Chairman of YCH Group (third from left), with the team from MakeIt and SC Angels A Game-Changer for the Fashion Supply Chain MakeIt introduces a groundbreaking platform designed to address critical challenges in the fashion supply chain. By combining a Manufacturing Execution System (MES) with an intelligent sourcing platform, MakeIt enables factories to digitise operations, significantly reducing defect rates while boosting productivity. The sourcing platform further transforms the industry by directly connecting fashion brands with factories in ASEAN. This direct connection simplifies procurement, reduces lead times, and enables quicker responses to fast-changing market trends. Fashion brands will be able to leverage MakeIt's technology to meet consumer demands with agility and efficiency. Driving Innovation and Efficiency By digitising and integrating operations, MakeIt's platform enhances the end-to-end supply chain process, delivering unparalleled benefits: Operational Efficiency: Factories optimise workflows using the MES, improving output quality, quantity, and profitability. Supply Chain Visibility: Brands gain real-time insights into production and sourcing, enabling smarter decision-making. Sustainability: By reducing inefficiencies, MakeIt supports more sustainable supply chain practices. Strategic Synergy for ASEAN Partnering with SCAngels allows MakeIt to leverage YCH Group's extensive logistics network across ASEAN. Together, they aim to create a seamless supply chain ecosystem, enabling ASEAN fashion manufacturers to build efficient supply chains and logistics. This partnership represents a significant step towards modernising the fashion supply chain in the region. Leadership Insights Mr Anantha Nayak, Co-Founder of MakeIt, stated: "MakeIt's platform is built to address inefficiencies in the fashion supply chain. Partnering with Supply Chain Angels propels us closer to our vision. By combining technology with logistics expertise, we are making the fashion supply chain more efficient, sustainable, and profitable." Mr Isaac Chua, Partner of SC Angels and Head of Corporate Investment at YCH Group commented: "Investing in MakeIt reflects our commitment to innovation and efficiency in supply chain management. This partnership strengthens our ability to deliver cutting-edge solutions that meet the evolving needs of the fashion industry while supporting the digital transformation of supply chains across ASEAN." For media inquiries, please contact: Cecil Chua Head of Corporate Communications, YCH Group Email: cecil.chua@ych.com About YCH Group YCH Group is Singapore's leading homegrown, end-to-end supply chain solutions partner to some of the world's largest companies and favourite brands across more than 100 cities in the Asia Pacific region. YCH focuses on boosting productivity and sustainability for its customers with its proprietary best-in-class suite of award-winning solutions across industries such as fast-moving consumer goods, electronics, chemical and healthcare, cold chain logistics, and e-Commerce. A strong proponent of innovation, YCH is recognised for its 7PL™ approach in seamlessly integrating supply chain strategy with execution. About Supply Chain Angels Supply Chain Angels (SC Angels) is the corporate venture arm of YCH Group. SC Angels invests in start-ups that are synergistic and complementary to YCH Group's supply chain and logistics business with the aim of "Creating Unicorns in the Supply Chain." SC Angels deploys funds into high-growth technology enterprises and technology start-ups that are at the forefront of delivering innovative, disruptive solutions in their industries with investment mandate, including but not limited to, start-ups that have high growth potential with a technology focus in areas such as the "Uberisation" of Logistics, the Internet of Things (IoT), 3D printing, Big Data, Robotics and FinTech. About MakeIt MakeIt is a B2B fashion supply chain tech platform operated by The Fashion Bond Pte Ltd. It combines a Manufacturing Execution System (MES) with an intelligent sourcing platform, connecting brands directly with factories and digitising operations to create faster, more efficient, and sustainable supply chains.
NEW YORK, Dec. 6, 2024 /PRNewswire/ -- Coofandy, the modern men's essentials designer brand, is set to launch its Christmas and New Year promotional event, running from December 6 to January 12. This initiative is part of Coofandy's broader campaign in the fourth quarter of 2024, "Make Your Holiday Season More Exciting," which has already captivated audiences with its Halloween and Black Friday/Cyber Monday chapters. The upcoming event aims to invigorate the holiday spirit with the slogan "New Year New You," inviting customers to embrace a fresh start with style and confidence. The Black Friday and Cyber Monday events, held in November, were a resounding success under the theme "Fulfill Your Wish List." This campaign cleverly tapped into the rising search trends for "Gift" that began in late October, offering enticing deals for searchers. By incorporating the concept of "Gift For Me Or For You," Coofandy provided a unique shopping experience that resonated with consumers looking to treat themselves or find the perfect gift for loved ones. The brand's collaboration with supermodels from New York Fashion Week further enhanced its influence and recognition, drawing fashion enthusiasts to explore Coofandy's offerings. Building on this momentum, the Christmas and New Year promotion seeks to add more appeal on the festive season's excitement and is designed to offer a distinctive shopping experience that aligns with the joyous and giving spirit of the holidays. In celebration of the Christmas season, Coofandy has curated a special collection of apparel perfect for holiday gatherings. This selection is crafted to meet the diverse fashion needs of customers, promising to add a touch of style and sophistication to any holiday wardrobe. The COOFANDY Men's Crew Neck Sweater combines style and comfort seamlessly. Made from premium lightweight cotton, this knitted sweater offers all-day softness and coziness. Ideal for layering, it pairs effortlessly with button-up shirts for a polished look or jeans for a casual vibe. Suitable for fall and winter, it fits any occasion, from business to outdoor activities. Festive designs with Christmas elements make it a thoughtful gift option. The COOFANDY Men's Slim Fit Turtleneck Sweater is crafted from high-quality elastic soft fabric for ultimate comfort and warmth during chilly days. Perfect for pairing with a suit blazer, sport coat, or casual jeans, this versatile sweater is an essential addition to any wardrobe. Ideal for fall and winter occasions, it makes a thoughtful gift for loved ones, available in various designs, including festive Christmas patterns. The COOFANDY Men's Christmas Blazer could be a festive addition to any holiday wardrobe. Adorned with classic Christmas motifs like Santa Claus, Reindeer, and Christmas Trees, this blazer captures the spirit of the season. Designed with functionality in mind, it features two flap pockets, two inside pockets, and a chest welt pocket for a pocket square. Ideal for Christmas office parties, family gatherings, or themed events, this blazer also makes a thoughtful gift. The COOFANDY Men's Silk Satin Dress Shirt, crafted from high-quality silk-like satin fabric, is designed to be shiny, wrinkle-free, lightweight, and breathable, ensuring a standout look. With a slim fit and true-to-size design, it features high-density emulation silk fabric, a fashion print floral pattern, and a turn-down collar. Perfect for both casual and formal occasions, this garment adds elegance to any outfit, making it an ideal choice for parties, weddings, and more. As the year draws to a close, Coofandy invites everyone to embrace the "New Year New You" ethos, offering an opportunity to refresh wardrobes and step into the new year with renewed confidence and style. Coofandy Unveils Festive Fashion Deals to Celebrate Christmas and New Year About COOFANDY Established in 2015, COOFANDY is a brand that offers a versatile range of men's clothing essentials suitable for daily wear. The collection features business dress shirts, suits, casual T-shirts, party tuxedos, and beachwear. COOFANDY aims to simplify the shopping experience for its customers by providing an efficient and hassle-free platform to find the perfect clothing item. The brand's primary objective is to boost your confidence by providing high-quality clothing at an affordable price. COOFANDY is dedicated to offering the best fashion range possible to its customers. For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram. CONTACT: Charlotte Liu, charlotte@coofandystore.com
KUALA LUMPUR, Malaysia, Dec. 5, 2024 /PRNewswire/ -- As online shopping continues to shape the way Malaysians curate their living spaces and personal styles, Taobao has emerged as a leading platform for shoppers to search for affordable, unique pieces that add individuality to their lives. Now with the recent launch of its beta English interface, the Taobao platform has become easier to navigate than ever, offering everything from fashion finds to customised furniture that can fit perfectly into any style. A Magical Shopping Experience Nadia, a 29-year-old digital creator, began her Taobao journey in 2014. As an international student in China, she first explored the platform for fashion, books and also cosmetics. Now, she has turned into a regular user who is constantly hunting for Taobao furniture that sets her home apart from the rest. "Taobao is a magical place to shop," Nadia mentioned. While describing Taobao as a "rabbit hat" where she can find almost anything, the home enthusiast further described her shopping experience on her go-to platform. "Even if I can't find something that fits my exact preference, I can reach out to the shop owners to customise items. It is something that I struggle to do with offline shopping, where options can be limited in terms of colours or materials." Furniture finds from Taobao: Ratan Rack (L) and Sofa (R), discovered by Nadia. Nadia's shopping experience on Taobao goes beyond convenience. She is able to find a wide range of furniture that cannot be found locally at a lower price. "I have to control myself from not buying everything!" she expressed her excitement over shopping on the platform. Upon learning about Taobao's beta English interface, the furniture enthusiast was pleasantly surprised. "I've yet to try the English interface, but soon!" she added, eager to explore new finds through this version, which supports robust end-to-end payment and logistics, alongside the familiar Chinese platform she has been using. Endless Variety for Home Decor Lovers Known for sharing home decor tips on his social media, Hafiz learned about Taobao from his friend who was actively on the platform. His first purchase of a decorative box soon led to a spree of home decor items such as table lamps and accessories for his pet cat. "Taobao has options that are not available locally, and the prices are unbeatable," Hafiz shared. For him, Taobao is like an encyclopedia. "If you can't find an item on Taobao, it probably doesn't exist," he joked. While he preferred to see items physically before buying, the home decor content creator has his approach to online shopping. "High-quality products often come at a higher price, so I always check product reviews and photos before purchasing a competitively priced item. Taobao, however, offers affordable products with reasonable quality, which is one of the reasons I enjoy using it." Taobao offers a mix of affordability and variety, ideal for shoppers looking to add new, stylish touches to their living spaces without overspending. When he first learned about the beta English interface, Hafiz was thrilled, especially since its AI-powered translations would help him overcome the language barrier. While slowly switching to the English version, he looks forward to exploring the platform's potential as it continues to improve. Fashion Spree For Every Aesthetic 22-year-old Dania Qistina is a minimalist who adores earth-toned clothing. After her friend introduced her to Taobao, Dania quickly found herself attracted to a world of affordable and trendy items that matched her aesthetic. "I was surprised at how the quality of products matched the descriptions," the freelancer shared. "Some pieces that I purchased even exceeded my expectations, with high-quality fabrics and simple designs that looked more expensive than they were." Shopping for fashion items can sometimes be intimidating. Dania recommended a few tips for those who are new to shopping for fashion on Taobao. "You can start by using keywords that describe your style. For my case, it would be 'minimalist' or 'earth tone'. Then, look for stores with good reviews and buyer photos." Dania has already begun her journey with the beta English interface and found it a positive experience. "The English interface has made things very easy, from language to automated price conversion," she explained. With a love of experimenting with new textures and silhouettes without breaking her bank, Dania can further expand her wardrobe and explore new styles through Taobao and its English interface. Affordability at Its Best Taobao offers affordable options for trying new trends. Hanisah, a full-time student and influencer, used the platform with translation support to shop for home items, kitchen gadgets, and even tech gear. "I prioritise variety and price, and Taobao always delivers," the 23-year-old said. Now with Taobao's recently introduced beta English interface, online shopping has become even easier, enabling her to explore different categories like hobbies to gifts without the hassle of manual translation. One of Hanisah's favorite things about Taobao is that it allows her to be more adventurous with her style. "If I want to try a new trend, I don't have to worry about spending a lot," she explained. Similarly to Dania, Hanisah finds reliable items on the platform by using keywords and following top-rated sellers. Explore Taobao's Endless Potential With the launch of its beta English interface, Taobao is now more accessible for Malaysians looking to personalise their spaces and styles. Whether you are a seasoned online shopper or just getting started, Taobao provides you with a world to express your creativity through your living space or style. Additionally, the platform offers a seamless shopping experience with direct shipping from sellers to users' doorsteps, which allows users to skip the process of consolidating orders and receive their packages in as fast as five working days. Currently, 92% of products available on Taobao Malaysia are eligible for this service. Shoppers can also enjoy the benefit of free shipping on orders of RMB199 or above. The Taobao app is available for FREE on both the Apple App Store and Google Play Store. For more details about Taobao beta English interface, please visit Taobao Malaysia Facebook, Instagram and TikTok social media channels or the Taobao app. About Taobao Malaysia Taobao Malaysia aims to facilitate convenient shopping on Taobao and Tmall for consumers in Malaysia. Through the Taobao app, Malaysian shoppers can access billions of products, complete with logistics, payment and other services and offers tailored to their individual market needs. Taobao Malaysia is part of Alibaba International Digital Commerce Group.
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