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Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads and NBCUniversal Veteran to Lead Global Sales and Partnerships

HONG KONG, Feb. 26, 2026 /PRNewswire/ -- Taboola today announced the expansion of its leadership team with the hiring of Krishan Bhatia as Chief Business Officer. Taboola Names Krishan Bhatia as Chief Business Officer Bhatia will lead global sales and partnerships for Taboola, with a focus on driving  revenue growth across Taboola's entire product portfolio, which includes its Realize performance advertising platform, network of publisher partnerships, CTV performance, generative AI products and more. He joins with a formidable track record of accelerating growth for category-defining technology and media companies such as Amazon and NBCUniversal. Most recently, Bhatia launched and led Amazon's global video advertising business across Prime Video, Live Sports, Twitch, and third-party programmers, serving as VP, Global Video Advertising and Partnerships. Before Amazon, Bhatia was President and Chief Business Officer of NBCUniversal's Global Advertising and Partnerships division where he oversaw the company's digital, streaming TV and advanced advertising business. "Krishan is joining Taboola at a pivotal moment in our journey," said Adam Singolda, CEO of Taboola. "We are redefining performance advertising on the open web and beyond. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. At the same time, DeeperDive is bringing generative AI directly to publishers in ways that are helping them innovate and thrive. The opportunity in front of us is massive." "Krishan has helped build and scale some of the most important advertising businesses in the world at Amazon and NBCUniversal," continued Singolda. "He understands how to operate at scale, how to partner with brands and agencies, and how to execute with discipline. We've spent years building a powerful foundation for long term success, surpassing two billion dollars in revenue under the strong leadership of Eldad Maniv, our President and COO. With that momentum, I'm excited to welcome Krishan Bhatia to the team as our first Chief Business Officer and for what he will bring as we scale the company and take our go to market execution to the next level." "Taboola has a bold vision for the future, built on global scale and innovative technology to become a powerhouse for performance advertising and publisher success," said Krishan Bhatia, Chief Business Officer at Taboola. "Over the past year, Taboola has hit exciting milestones. The introduction of Realize further solidifies Taboola's place as the leading player in performance advertising outside of search and social. Taboola's launch of DeeperDive, pace of innovation with generative AI, and continued commitment to drive success for advertisers and partners are strong signals that today's market demands. I'm excited to come onboard at this pivotal point of growth for Taboola and to work alongside the entire team." About Taboola:Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialised algorithms, and unmatched scale.

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 380 加入收藏 :
Amazon, Temu and Shein to Dominate Australia's Marketplace Sector at the Expense of Local Competition

Pattern's 2026 Marketplace Consumer Report reveals a sector under pressure, with global giants tightening their grip and the era of local marketplaces at risk MELBOURNE, Australia, Feb. 12, 2026 /PRNewswire/ -- Australia's marketplace sector is being redefined as global ecommerce giants use their international scale and advanced infrastructure to grow their share of consumer spending at the expense of local marketplaces, according to new research from Pattern. Photo Credit: Adobe Stock The '2026 Marketplace Consumer Report' highlights a sector that looks markedly different to just a few years ago. With fewer local Australian marketplaces following the closures of Catch and MyDeal, and pressure on Kogan to maintain its competitiveness as consumers increase their spend with global platforms, data suggests a long-term shift in how marketplace competition will play out in Australia. Amazon now reaches 60% of Australian shoppers, growing its customer base by 3.45% year on year. Temu continues to expand rapidly with A$2.6 billion in sales last financial year and 47% of Australians purchasing from the platform, while Shein has lifted its reach to 30%, recording the fastest growth (15%) among major marketplaces. Australia's last remaining dedicated local marketplace, Kogan, however, is losing ground. Just 15% of consumers now shop on the platform, reflecting a 6% year-on-year decline. "The pressure on Australian born and bred marketplaces from global giants like Amazon and Temu is no longer theoretical. What we're seeing is a sector shaped by international scale, logistics sophistication and global ecosystems. This isn't a temporary cycle, it's a structural shift and could signal the end of the local Australian marketplace era as we once knew it," said Merline McGregor, Managing Director for Pattern Australia. Amazon Leads as eBay loses ground Amazon continues to lead the Australian marketplace sector with 8.8 million active shoppers and 66% of consumers planning to shop on the platform. eBay, however, is sliding in the opposite direction, declining 7% to 51% of shoppers planning to use the platform in 2026. The research shows Amazon purchase decisions are broadening and no longer price-led, with price as a motivator falling by 42%. Shoppers now point to speed (35%), Prime benefits (31%) and overall preference for Amazon (28%) as key reasons for purchasing on the platform. The growing role of product reviews, now cited by 24% of shoppers, highlights Amazon's advantage in trust and community validation, an edge eBay has struggled to match. "Amazon has moved beyond competing purely on cost. While price still matters, its advantage today is also about removing friction at every stage of the shopping journey. Faster delivery, trusted reviews and habitual usage are what has made it the dominant marketplace in Australia and what keeps customers coming back," said McGregor. Temu and Shein rebuild trust and expand beyond price Shopper perceptions of product quality and trust have improved sharply for Temu and Shein, marking a significant shift in how these platforms are viewed in Australia. Over the past year, Temu recorded a 50% increase in product quality and trust perception, while Shein saw a 36% increase. Historically criticised for inconsistent quality, in 2025 Temu was trusted by just 12% of shoppers and Shein, 11%. However, sustained investment in supplier standards, range expansion beyond fast fashion and brand partnerships with established global brands is beginning to change sentiment.  "Temu and Shein have worked hard to shed their reputations as low-cost disruptors and are now emerging as serious players in the marketplace landscape," said McGregor. "Temu now serves 4.7 million Australians, with its customer base growing at 24% annually. With trust levels rising, these platforms are no longer competing on price alone, firmly positioning them for sustained, long-term relevance in the Australian market." Product discovery fragments across platforms Product discovery behaviour is fragmenting rapidly. While Google has regained ground, with 54% of shoppers beginning their product searches on the platform since the rollout of AI-generated answers that ease discovery, social media is disrupting search. Social media is now one of the fastest-growing starting points for product research, with 67% more consumers beginning their search on social platforms compared to 2025. Today 78% of Australians are active on social media and with near-universal mobile use, discovery is increasingly shaped by feeds, creators and short-form video. "Social platforms are collapsing the long bridge between inspiration and transaction," said McGregor. "With the imminent launch of TikTok Shop in Australia, this shift will accelerate. Brands that invest in creator-led content and seamless in-platform shopping will be best positioned as social becomes a central pillar of modern product discovery." Convenience and delivery speed emerge as key differentiators With 93% of Australians purchasing from marketplaces in the past 12 months, convenience has become a defining factor in how consumers choose where to shop. One in three Australians now cite ease of use and delivery speed as the primary reason they turn to marketplaces. Amazon exemplifies this shift, with 36% of shoppers naming convenience as the main driver of their purchasing behaviour. "Delivery performance has become a core brand asset for marketplaces today. Many Australians are choosing to order products through a marketplace, even if the same product is more expensive than elsewhere, simply because it could be delivered faster," said McGregor. What products will consumers buy from which marketplace in 2026? Pattern's research reveals clear category distinctions across marketplaces, with each platform establishing dominance in specific shopping categories: Amazon leads in Books & eBooks (30%), Electronics & Computer (25%), and Clothing, Shoes & Accessories (22%). eBay shows strength in Clothing, Shoes & Accessories (17%), Automotive Parts (15%), and Electronics & Computer (14%). Temu captures consumer interest in Clothing, Shoes & Accessories (22%), with notable investment in Home & Kitchen Products (13%). Shein's primary appeal lies with Clothing, Shoes & Accessories (21%), but is beginning to spark interest beyond this in Home & Kitchen (7%) and Toys, Kids & Baby Products (7%). Kogan holds some ground in Electronics & Computer (8%), Home & Kitchen Products (7%), and DIY/Home Improvement (5%). "While the future of local marketplaces is uncertain, the opportunity for brands has never been greater. With 93% of Australians shopping on marketplaces, these platforms are where purchase decisions happen. Brands that understand category dynamics, build tailored strategies for each marketplace, and work with ecommerce specialists like Pattern will be positioned to capture a share in this consolidated but growing market," concluded McGregor. For more information and to download the full report please click here: '2026 Marketplace Consumer Report' About Pattern Inc Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.  For more information, visit https://au.pattern.com/  

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 394 加入收藏 :
MTN 將分銷 Amazon Leo 以作全球部署

MTN 將成為首批分銷 Amazon Leo 的海事轉售商之一,並於多個主要行業領域提供相關服務 佛羅里達州羅德岱堡2026年2月11日 /美通社/ -- MTN 是世界級網絡營運商,亦是低地球軌道 (LEO) 衛星技術應用的先驅。該公司已完成一項協議,以授權轉售商身份,為海事部署提供 Amazon Leo—— Amazon 的衛星互聯網服務。 MTN 將率先於多個主要海事行業提供此項服務,包括商業航運、遊艇、離岸作業,以及郵輪與渡輪等領域。 Amazon Leo 正在打造全球最先進的衛星通訊系統之一。 該系統由數以千計的低地球軌道衛星所驅動,將較傳統地球同步軌道衛星解決方案提供更低延遲及更高傳輸容量,從而支援即時應用、遙測、遙距操作,以及混合式網絡架構。 在海事領域,該系統將有助實現高速船上 Wi-Fi、加強船員通訊,並提升全球航道上的船舶營運效率,覆蓋範圍由北大西洋延伸至南太平洋。  技術及產品開發高級副總裁 Steve Ritacco 表示:「獲選成為 Amazon Leo 網絡的授權轉售商,讓我們在拓展多網絡架構的同時,能不斷站在衛星創新的最前沿。 整合這個全新的衛星群後,將為我們帶來前所未有的靈活性,讓我們能夠度身訂造網絡解決方案,提供持續且高效能的服務,即使是在最具挑戰性的海事環境中,亦能滿足客戶需要。」  Amazon Leo 全球業務主管 Trevor Vieweg 表示:「與 MTN 達成這項協議,將為全球海事營運帶來裨益。透過我們的低延遲衛星網絡,海事客戶將可獲得即時通訊能力,支援由提升船員福祉,以至先進的船舶追蹤、遙距診斷,以及與岸上營運的無縫整合等多項應用。」 透過 Amazon Leo 提供連接服務,展現了 MTN 致力提供高速且具高度冗餘的融合式連接解決方案的承諾。 MTN 為客戶提供穩健的多軌道生態系統,確保客戶在全球任何地方執行關鍵任務時,均能享有快速、安全且可靠的連接服務。 關於 MTNMTN 是一家世界級網絡營運商,為全球業務提供成功所需的速度、安全性與可靠信任。 MTN 的多網絡架構為海事、能源、政府及企業等行業的關鍵系統與遙距團隊,提供具韌性且全託管的連接服務。 MTN 總部設於美國佛羅里達州,並於歐洲、中東及南美洲設有辦事處,能在全球任何地方迅速部署,並提供白手套服務 (White-glove service)。 該公司透過與主要無線營運商及衛星通訊服務供應商合作,在全球率先提供融合式連接解決方案,整合 5G/LTE 及高吞吐量衛星 (HTS) 網絡,並涵蓋所有最先進的低地球軌道 (LEO) 衛星星座,包括 Starlink、OneWeb 及 Amazon Leo。 如欲了解更多資訊,請瀏覽 www.mtnsat.com 媒體聯絡人Fernando Arreaza Vargas,MTN 媒體關係及企業傳訊總監Fernando.vargas@mtnsat.com | +1.305.343.8279

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 370 加入收藏 :
MTN to Distribute Amazon Leo for Global Deployment

MTN will be one of the first maritime resellers to distribute Amazon Leo, providing this service across key industry sectors FORT LAUDERDALE, Fla., Feb. 10, 2026 /PRNewswire/ -- MTN, a world-class network operator and pioneer in low Earth orbit (LEO) satellite technology adoption, has finalized an agreement to offer Amazon Leo, Amazon's satellite internet, as an authorized reseller for maritime deployment. MTN will initially provide this service across key maritime industries, including commercial shipping, yachting, offshore, and cruise & ferry, among others. Amazon Leo is building one of the most advanced satellite communications systems in the world. Powered by a constellation of thousands of satellites in low Earth orbit, the system will provide lower latency and higher transmission capacity than traditional geostationary satellite solutions, enabling real-time applications, telemetry, remote operations, and hybrid network architectures. In the maritime sector, it will help enable fast onboard Wi-Fi, enhanced crew communications, and efficient vessel operations across global waters, from the North Atlantic to the South Pacific.  "Being selected as an authorized reseller of Amazon Leo network allows us to stay at the forefront of satellite innovation as we expand our multi-network architecture," said Steve Ritacco, Senior Vice President of Technology and Product Development. "Integrating this new constellation will give us unparalleled flexibility to custom-design network solutions that offer continuous, high-performance service, including in the most challenging environments for maritime customers." "This agreement with MTN will benefit maritime operations worldwide. Using our low-latency satellite network, maritime customers will gain real-time communication capabilities that enable everything from enhanced crew welfare to advanced vessel tracking, remote diagnostics, and seamless integration with shore-based operations," said Trevor Vieweg, Amazon Leo Head of Global Business. Offering connectivity through Amazon Leo demonstrates MTN's commitment to providing converged connectivity solutions with the highest levels of speed and redundancy. MTN offers customers a robust, multi-orbit ecosystem that ensures clients have fast, secure and reliable connectivity for mission-critical operations anywhere in the world. About MTNMTN is a world-class network operator that connects global operations with the speed, security, and trust required for success. Our multi-network architecture delivers resilient, fully managed connectivity for critical systems and remote teams across the maritime, energy, government, and enterprise sectors. Headquartered in Florida with offices across Europe, the Middle East, and South America, MTN enables rapid deployments and white-glove service anywhere. The company has pioneered the delivery of converged connectivity solutions on a global scale by partnering with major wireless carriers and satellite communications providers that integrate 5G/LTE and high-throughput satellite (HTS) networks, as well as all cutting-edge Low Earth Orbit (LEO) constellations such as Starlink, OneWeb and Amazon Leo. For more information, please visit www.mtnsat.com Media contactsFernando Arreaza Vargas, Director of Media Relations and Corporate Communications at MTNFernando.vargas@mtnsat.com | +1.305.343.8279  

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 384 加入收藏 :
DXC 完成企業級 Amazon Quick 全面部署,並推出新業務單位以助加快人工智能應用

DXC 以自身對 Amazon Quick 的全球部署,證明人工智能可於真實企業規模中運作,支援遍佈 70 個國家的 115,000 名員工。 全新 DXC Amazon Quick Practice 協助客戶在紛繁複雜的多供應商企業生態系統中,安全部署並實踐人工智能。 DXC 秉持「零號客戶」理念,先於內部驗證新技術,讓客戶能更快,更有信心地採用。 維珍尼亞州阿什本2026年2月10日 /美通社/ -- 首屈一指的企業技術與創新合作夥伴 DXC Technology (NYSE: DXC) 今日宣佈,成功將代理式人工智能 (AI) 驅動的數碼工作空間 Amazon Quick 全面部署至橫跨 70 個國家的 115,000 名全球員工。另一方面隆重推出 DXC Amazon Quick Practice,此嶄新業務單位,旨在協助全球客戶於多供應商企業生態系統中,穩健實現人工智能的大規模應用。 是次宣佈的部署規模,是 Amazon Quick 至今以來規模數一數二的企業部署,同時彰顯 DXC 的「零號客戶」策略。 DXC 先於真實企業規模及嚴謹的安全管治框架下內部實證新技術,待驗證完善後才協助客戶於其自有環境中從容部署、穩健擴展。 憑著 DXC 內部積累的實戰經驗、運作模式及管治框架,公司協助客戶更加迅速、更有信心地將人工智能從試點項目推向全面規模化生產。 企業級人工智能,DXC 內部實證成果 DXC 部署 Amazon Quick,致力改善員工在這間高度分散的全球企業中,跨越所有業務線獲取資訊、協同工作和交付成果的方式。 平台在恪守企業級安全、存取管控及合規要求之際,亦讓員工與橫跨各系統的可信數據緊密相連。 在此部署中,DXC 推出人工智能顧問代理,為員工提供獲取人工智能相關知識、工具、原型和意見的統一入口,目前已有超過 40,000 名工程師使用。 是次部署還包括職能為本的人工智能顧問,例如供應鏈顧問,其透過讓員工直接獲取經驗證的知識,提供迅速可靠的營運指導,從而協助團隊胸有成竹地加快前行。 透過消除不同系統之間的障礙,並簡化資訊獲取渠道,此部署有效加快決策、提升生產效率,並促進創意構想加速轉化為實際的客戶解決方案。 該計劃由 DXC 數碼資訊總監 Russell Jukes 領導,體現一種貫通技術、交付與營運的緊密協同執行模式,融匯 DXC 的數碼轉型、資訊策略與人工智能發展藍圖,以加速企業級人工智能的應用。 此策略率先於 DXC 內部實施,其設計初衷正是為了直接推動 DXC 大規模支援客戶的人工智能轉型。 「在 DXC 全球員工團隊部署 Amazon Quick,讓我們有機會在真實的企業規模下進行壓力測試。 我們親身見證,人工智能一旦與員工的工作模式及所依流程互相融合,同時兼備妥善的規範護航,便能消除障礙、改善決策,讓團隊運作起來更顯成效。 這些實戰經驗,現已直接指引我們如何協助客戶走出試點階段,於整個企業中全面啟用人工智能。」 - DXC 數碼資訊總監 Russell Jukes DXC Amazon Quick Practice 啟動 憑著經實證的內部部署經驗,DXC 正式啟動 DXC Amazon Quick Practice,旨在協助企業更有信心、更加操控自如地迅速部署人工智能。 此業務單位擁有逾 10,000 名 Amazon 認證專業人士作為後盾,其中超過 1,000 人更獲得 Amazon 人工智能專項及 DXC 企業人工智能交付計劃的培訓及認證。當中融合經驗證的部署方法、Amazon 原生框架,以及於 DXC 自身營運中千錘百煉的管治模型。 此基石憑著榮獲多項 AWS 人工智能能力認證而得到印證,促使企業跨越實驗界限,負責任地實踐人工智能,在恪守企業級安全、合規及可靠性能的同時,達到切實可測的生產力躍升。 匯聚人工智能架構師、自動化設計師與應用推廣專家的跨職能團隊,與客戶緊密協作,共同識別高影響力的用例,並快速部署安全的預建人工智能功能,這些能力橫跨人工智能推動研究、先進商業智能以及代理就緒自動化等領域。 此業務單位的設計可隨企業需求靈活擴展,同時支持與 Amazon 共同投資,針對金融服務、保險及製造等特定行業開發解決方案,從而加快實現價值,締造衡量得到的業務成效。 「許多企業雖熱衷於應用人工智能,卻難以將試點項目轉化為真正的業務影響力。 DXC Amazon Quick Practice 薈萃我們深厚的企業交付底蘊與實證高效的營運模式,致力協助客戶負責任地部署人工智能、加快現代化轉型,並達到切實可測的成果。 這不僅是一項合作,更是推動人工智能驅動企業轉型的起跑平台,重點在於讓人工智能切實可用、具備可擴展性,並深度融入日常營運,而非被擱置於一旁的工具。」 – DXC 諮詢與工程服務總裁 Ramnath Venkataraman   「Amazon Quick 的設計理念,是讓人在其工作場景中直接運用企業級人工智能。 DXC 成功將 Quick 無縫融入橫跨 70 個國家 115,000 名員工的日常工作流程,彰顯其非凡效能。 因此,透過 DXC Amazon Quick Practice,我們已具備有利條件,為企業提供一條經實證且具信心的路徑,讓其能在既有系統及數據環境中,大規模地推行人工智能。」 – Amazon Quick 總監 Jose Kunnackal John DXC Amazon Quick Practice 汲取 DXC 在全球企業中部署和操作人工智能的實戰經驗,旨在幫助客戶跨越試點階段,將代理人工智能深度融入日常運作。 基於 DXC 與 Amazon 歷久彌堅的合作夥伴關係,此業務單位協助企業駕馭日益複雜的人工智能格局及高漲的期望,其在既有環境中統籌管理人工智能解決方案,以加速應用進程、交付切實成效,並確保人工智能負責任地安全投入實戰。 關於 DXC DXC Technology (NYSE: DXC) 為領先的企業級科技與創新合作夥伴,為全球企業及公共部門機構提供軟件、服務及解決方案,協助其在瞬息萬變的時代中,善用人工智能加快實現業務成果。 憑藉在受管基建服務、應用程式現代化及行業專屬軟件解決方案方面的深厚專業,DXC 為全球最複雜的科技系統提供現代化升級、安全防護及營運管理。 有關詳情,請瀏覽 dxc.com。 關於 AWS Amazon Web Services (AWS) 始終以客戶至上、迅速創新、追求卓越營運和長遠思維作指導原則。 近二十年來,AWS 致力於技術普及,讓規模各異、各行各業的組織都能便捷使用雲端運算及生成式人工智能,從而建構史上其中一種增長最快的企業技術業務。 數以百萬計的客戶信賴 AWS,以加速創新、共塑業務轉型,並共創未來藍圖。 憑著最為全面的人工智能功能及遍佈全球的基礎設施,AWS 推動建構者將偉大創想化為現實。 在 aws.amazon.com 了解更多資訊,並關注 @AWSNewsroom。 媒體聯絡人:DXC,Ashley Houk-Temple,媒體關係部,ashley.houktemple@dxc.com  

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DXC Completes Enterprise-Wide Amazon Quick Deployment and Launches New Practice to Help Accelerate AI Adoption

DXC proves AI at real enterprise scale through its own global deployment of Amazon Quick, supporting 115,000 employees across 70 countries. New DXC Amazon Quick Practice helps customers securely deploy and operationalize AI across complex, multivendor enterprise ecosystems. DXC's Customer Zero approach validates new technologies internally first, enabling faster and more confident customer adoption. ASHBURN, Va., Feb. 10, 2026 /PRNewswire/ -- DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner, today announced the completion of DXC's enterprise-wide deployment of Amazon Quick, the agentic AI-powered digital workspace, across its global workforce of 115,000 employees operating in 70 countries and the launch of the DXC Amazon Quick Practice, a new business unit focused on helping customers worldwide operationalize AI at scale across multivendor enterprise ecosystems. DXC Completes Enterprise-Wide Amazon Quick Deployment and Launches New Practice to Help Accelerate AI Adoption The announcement represents one of the largest enterprise deployments of Amazon Quick to date and underscores DXC's Customer Zero approach. By first operating new technologies internally at true enterprise scale, under real-world security and governance requirements, DXC validates what works before helping customers deploy and scale those capabilities in their own environments. Drawing on the same experience, operating models, and governance frameworks used inside DXC, the company helps customers move AI from pilot programs into full scale production with greater speed and confidence. Enterprise AI, Proven Inside DXC DXC deployed Amazon Quick to improve how its employees access information, collaborate, and deliver work across a highly distributed, global enterprise in all lines of its business. The platform connects employees to trusted data across systems while maintaining enterprise-grade security, access controls, and compliance requirements. As part of the rollout, DXC introduced an AI Advisor Agent that provides employees with a single access point for AI-related knowledge, tools, prototypes, and feedback and is now used by more than 40,000 engineers. The rollout also includes role-based AI advisors, such as a Supply Chain Advisor that delivers fast, trusted operational guidance by connecting employees directly to validated knowledge, enabling teams to move faster with confidence. By reducing friction across disparate systems and simplifying access to information, the deployment has helped speed up decision-making, improve productivity, and accelerate the building of ideas into real customer solutions. The initiative is led by DXC's Chief Digital Information Officer Russell Jukes, reflecting a tightly aligned execution model across technology, delivery, and operations that unifies DXC's digital, information, and AI agenda to accelerate enterprise scale AI. Deployed first within DXC, the approach is designed to translate directly into how DXC supports customer AI transformation at scale. "Deploying Amazon Quick across DXC's global workforce gave us the opportunity to pressure-test at true enterprise scale. We've seen firsthand how AI, when connected to the way people work and the processes they rely on, can reduce friction, improve decision-making, and help teams operate more effectively with the right guardrails in place. That experience now directly informs how we help our customers move beyond pilots and activate AI across their enterprises." - Russell Jukes, Chief Digital Information Officer, DXC Launch of the DXC Amazon Quick Practice Building on its proven internal deployments, DXC is launching the DXC Amazon Quick Practice to help enterprises deploy AI with greater speed, confidence, and control. Powered by more than 10,000 Amazon-certified professionals with over 1,000 trained and certified across Amazon AI specializations and DXC's enterprise AI delivery programs, the practice combines proven deployment methodologies, Amazon-native frameworks, and governance models validated within DXC's own operations. This foundation, attested by the achievement of multiple AWS AI competencies, enables enterprises to move beyond experimentation and responsibly operationalize AI, delivering measurable productivity gains while maintaining enterprise-grade security, compliance, and reliability. Cross-functional teams of AI architects, automation designers, and adoption leads partner with customers to identify high-impact use cases and rapidly deploy secure, pre-built AI capabilities spanning AI-powered research, advanced business intelligence, and agent-ready automation. Designed to scale with enterprise needs, the practice also supports co-investment with Amazon in targeted industry solutions across sectors such as financial services, insurance, and manufacturing, accelerating time to value and driving measurable business outcomes. "Many enterprises are eager to use AI but struggle to turn pilots into real business impact. The DXC Amazon Quick Practice combines our enterprise delivery experience and proven operating models to help customers deploy AI responsibly, accelerate modernization, and achieve measurable results. This is more than a partnership, it's a launchpad for AI-powered enterprise transformation, with a focus on making AI practical, scalable, and embedded into day-to-day operations, not just another tool sitting on the sidelines."– Ramnath Venkataraman, President of Consulting & Engineering Services, DXC   "Amazon Quick is designed to enable enterprise-grade AI directly where people work. DXC has proven the power of Quick by successfully integrating into the day-to-day workflows of 115,000 employees across 70 countries. Together, through the DXC Amazon Quick Practice, we're well positioned to provide enterprises a proven, confident path to roll out AI at scale within the systems and data they already use." – Jose Kunnackal John, Director, Amazon Quick The DXC Amazon Quick Practice draws on DXC's experience deploying and operating AI across a global enterprise to help customers move beyond pilots and embed agentic AI into day-to-day operations. Building on DXC's longstanding partnership with Amazon, the practice supports enterprises navigating growing AI complexity and rising expectations by integrating and managing AI solutions within existing environments, accelerating adoption, delivering measurable results, and operationalizing AI securely and responsibly. About DXC DXC Technology (NYSE: DXC) is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change with speed. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry-Specific Software Solutions, DXC modernizes, secures, and operates some of the world's most complex technology estates. Learn more on dxc.com. About AWS Amazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.com and follow @AWSNewsroom. Media Contact: DXC, Ashley Houk-Temple, Media Relations, ashley.houktemple@dxc.com

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2026 年 3 月 6 日 (星期五) 農曆正月十八日
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