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PARIS, Nov. 21, 2024 /PRNewswire/ -- Gameloft for brands, a leader in creating gamified advertising experiences for brands, today unveiled COMBO! Core, an expansion of COMBO! The Gaming Media Network that enables brands to effectively engage with core gamers. Gen Z, individuals born in the first decade of the 21[st] century, have represented one of the biggest marketing challenge in the past years. They grew up in a digital world where the variety of content and forms of entertainment truly fragmented the media ecosystems, making this generation very hard to reach. But reaching them is just the tip of the iceberg: they also grew less attentive – their attention spans 30% shorter than the general population – and more conscious, expecting brands to meet their values in areas such as sustainability, social responsibility and ethics. With COMBO! Core, Gameloft for brands hopes to help brands solve this complex equation by leveraging gaming as an authentic space to engage with Gen Z consumers. With over 82% of them regularly gaming for more than 7 hours a week, video games have indeed become an essential part of their daily lives. In terms of execution, COMBO! Core will encompass non-intrusive solutions for advertisers, powered by IAS viewability and attention measurement, from IAB formats to native product placements, from eSport sponsorships within AA & AAA PC, Console and mobile games to standalone bespoke creations. "After COMBO! Kids and COMBO! Pop, this new value proposition makes us the most comprehensive gaming partner for brands and agencies. Our product offering now truly reflects the diversity of gamers and enables brands to better understand and identify the immense opportunities available to them in this space" says Hugues Ossart, Senior Marketing Director at Gameloft for brands. "As an avid gamer myself, I'm even more convinced that our dual expertise as both a developer and media publisher is key to delivering relevant and high-performing solutions for brands looking to build meaningful relationships with gamers at their passion point" Under the umbrella of COMBO! and its three distinctive value propositions (Kids, Pop and Core), Gameloft reinforces its powerhouse position as a one-stop-shop for brands looking to finally leverage gaming as a space to engage with their consumers. Download COMBO! Core Press Kit here & last report here Know more about Gameloft for brands CONTACT: Daniel Perez Daniel.Perez@gameloft.com
LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth TAIPEI, Nov. 21, 2024 /PRNewswire/ -- Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier's three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier's deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term. According to a McKinsey report, GenAI's impact on productivity is expected to contribute US$2.6 trillion to US$4.4 trillion annually to the global economy. Additionally, Gartner projects that by 2026, over 100 million humans will engage robocolleagues to contribute to daily tasks, emphasizing GenAI's swift transition into mainstream adoption, particularly in automation and content creation. In the future, advertising will evolve into a dynamic medium for meaningful dialogue between brands and potential customers. By leveraging real-time data insights and analysis, brands can generate timely ad creatives and compelling copy to foster stronger, two-way communication with their audiences. This innovative approach mitigates ad fatigue and drives greater marketing effectiveness. To fully unlock GenAI's commercial potential, Appier has embedded AI-driven automation across every stage of the advertising and marketing journey. From core processes like audience segmentation to highly-personalized content creation and strategic optimization, Appier's AI-powered solutions adapt dynamically to the complex needs of today's marketers. By leveraging its powerful data moat, proprietary algorithms, and deep domain expertise, Appier empowers clients to transform into AI-first organizations, achieving higher ROI and sustaining a competitive edge in their markets. Key GenAI-powered innovations in Appier's product suite include ad creative optimization and text variation, background image creation and image expansion, enhanced A/B message testing, knowledge bot, salesbot, customer journey copilot, onsite AI editor, and data analysis copilot for auto-generating reports within the customer data platform. 1. Advertising Cloud Conversational advertising: Traditionally, creating ad content was time-consuming, often struggling to accurately predict users' conditions and deliver the right content. Today, GenAI enables dynamic ad creative optimization, allowing ads to interact seamlessly with users in real-time. By leveraging user-ad interaction data, it provides precise insights into users' psychological states and behavioral patterns, empowering brands to deliver the right message to the right audience at the right moment. For example, concise and impactful ads can target working professionals during their morning commute, while rich, detailed carousel ads are more suited for evening relaxation hours. Powered by GenAI, conversational ads enhance advertising performance and reduce deployment costs, paving the way for more efficient and impactful marketing strategies. Image generation Background image creation: Previously, marketers had to rent photography studios to produce high-quality product images, customizing backgrounds for special occasions to drive e-commerce sales. GenAI can rapidly generate diverse, creative backgrounds based on product features, tailoring them to various advertising scenarios and target audiences. It can seamlessly integrate external data like location, weather, and holidays to enhance conversion rates. For example, it might create a mountain backdrop for UV-resistant hats or water-splashed imagery for waterproof shoes, subtly reinforcing the motivation to purchase. Adaptive smart image editing: Online advertising offers numerous ad placements. Traditionally, design teams had to create multiple ads in various sizes to meet platform requirements. GenAI empowers marketers to efficiently adapt images for numerous online ad spaces. By uploading an image and selecting dimensions or zooming into custom areas, the AI identifies the foreground and background, generating images that seamlessly fit various ad formats or close up an object to meet dynamic placement needs. 2. Personalization Cloud Customer journey copilot: Marketers used to manually configure campaigns across various channels, including eDMs, instant messaging, and web or app push notifications, requiring substantial time and effort. With natural language prompts and a co-pilot feature, marketers can easily design omnichannel customer journeys. The system auto-generates high-impact marketing plans to optimize customer engagement with minimal resource investment. Fifteen pre-built templates support diverse scenarios, including new user registration, welcome messages, product promotions, and post-sale services, ensuring comprehensive customer interaction and enhanced retention. Enhanced message to show A/B testing: In the past, determining which push message resonated the best often required two weeks of testing. Now, an AI assistant intelligently distributes traffic across multiple push versions while maintaining a control group. Through attribution analysis, it identifies the version with the highest engagement - measured by views, clicks, and conversions - and automatically adjusts traffic distribution to prioritize top-performing pushes. GenAI integration simplifies multi-version testing, enriching the user experience. Future advancements will enable AI to predict optimal message outcomes based on user behavior and historical data, identifying the most effective message to show. Knowledge bot: Skilled customer service representatives depend on accumulated experience and continuous learning. Traditional chatbots, on the other hand, frequently fall short, providing irrelevant answers when not adequately trained. This intelligent knowledge bot, integrating LLMs with Appier's proprietary technologies, can be trained on company information, product descriptions, FAQs, and campaign URLs to build a comprehensive understanding of the brand. It works seamlessly with human agents to provide accurate responses, while a customizable key system continuously improves its performance based on user feedback, enhancing response accuracy over time. Sales bot: Consumers exhibit diverse profiles and shopping behaviors that vary depending on the context. They can be classified as casual shoppers, impulse buyers, budget-conscious, research or gift-driven customers. Factors such as product awareness, purchase intent, price rage, urgency, brand loyalty, and emotional triggers all play a role in influencing the likelihood of conversion or transaction. Appier's salesbot is designed to accurately identify and address consumers' personalized needs. From recommending new products and offering special discounts to delivering time-sensitive deals and presenting gift suggestions, the salesbot acts as a virtual sales assistant for marketers. It not only guides purchasing decisions but also significantly boosts conversion rates and enhances the overall user experience. Onsite AI editor: Traditionally, updating website content required extensive design and IT support, often taking over a week to complete. With GenAI, marketers can now create website templates by simply inputting text or layouts, reducing cross-department collaboration time from weeks to seconds. The system includes ten pre-built templates, enabling the quick implementation of commonly used features such as new product launches, product recommendations, and countdown timers. 3. Data Cloud Data analytics copilot: Marketers often spend hours analyzing reports to uncover business insights, and developing data analysts with specialized expertise in analytics has proven challenging. With GenAI, they can generate detailed reports in seconds using text prompts, providing precise analysis of campaign outcomes and allowing clients to focus on strategic decision-making. The data analysis copilot evaluates customer behavior from initial brand contact to purchase, assesses the impact of various channels on conversions, and supports real-time adjustments to optimize marketing strategies. With the seamless integration of GenAI, Appier delivers a powerful, streamlined solution that reinforces its leadership in intelligent business decision-making. These innovations simplify workflows, enhance productivity, inspire creativity, improve user experiences, and, most importantly, strengthen brand competitiveness. Appier remains committed to advancing AI-driven solutions that foster sustainable growth and drive business breakthroughs in the rapidly evolving AI landscape. About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier's mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.
HONG KONG, Nov. 15, 2024 /PRNewswire/ -- MTR* advertising is excited to unveil the Bank of China (Hong Kong) ("BOCHK") "Connect Every Excitement" branding campaign, designed to deepen brand engagement and foster connections with MTR passengers. BOCHK leverages the extensive and high-quality passenger base of MTR's urban lines and features an engaging tennis game to enhance daily commuting experiences while strengthening the BOCHK brand identity. This innovative Online-Merge-Offline (OMO) campaign represents a pioneering effort to seamlessly integrate digital interactions into the MTR* advertising ecosystem. Utilizing a full-funnel strategy, BOCHK "Connect Every Excitement" creates multiple touchpoints to boost brand awareness and passenger engagement through an interactive tennis game. By bridging the online and offline experience via digital panels, mobile devices, and social media, BOCHK aims to cultivate a vibrant community around its brand. The campaign harnesses the power of digital media to create an immersive experience targeting MTR passengers, particularly the office workers and Gen Z demographic. With comprehensive coverage across MTR's extensive digital networks, it features captivating station zone takeovers, incentivized mobile and on-site games, and a cutting-edge programmatic digital out-of-home (pDOOH) advertising strategy. The centrepiece of the campaign, the BOCHK "Connect Every Excitement" mobile game invites users to enjoy a fun tennis experience anytime, anywhere. Participants can compete for exciting rewards, including MTR Points and a BOC Credit Card HK$1,800 cash rebate. To cater to the fast-paced lifestyle of city dwellers, BOCHK has also introduced on-site versions of the game at the Interactive Iconic Digital Zones of MTR Tsim Sha Tsui and Causeway Bay stations, allowing passengers to stretch and win additional MTR Points during their commute. With over 480 digital panels across MTR stations, the campaign ensures numerous touchpoints with passengers. The adaptability of digital formats allows real-time content optimization, encouraging participation in the on-site game at MTR Tsim Sha Tsui and Causeway Bay stations. Through the integration of retargeting advertising with MTR Mobile, reinforcing game participation messages for those who have been reached by BOCHK digital advertisements. Additionally, Digital Ring Zone Domination at MTR Tsim Sha Tsui Station targets diverse demographics to maximize engagement. Through this dynamic approach, BOCHK not only enhances its brand visibility but also enriches the journey for MTR passengers, making commutes more enjoyable. The BOCHK "Connect Every Excitement" campaign stands as a testament to BOCHK's commitment to innovative brand engagement, fostering a closer connection with its customers. "We are thrilled to launch this full-funnel OMO campaign that combines digital and on-site interactions to connect with our customers. The BOCHK "Connect Every Excitement" campaign reflects our dedication to understanding our customers and enhancing their connection with the BOCHK brand through our digital interactive platform." said Ms. Shirley Chan, Managing Director of Hong Kong and Macau at JCDecaux Transport. It's time to dive into the hype of BOC "Connect Every Excitement" for a chance to win MTR points and cash rebates on Bank of China (Hong Kong) credit cards at http://bit.ly/40wZOy2 MTR* advertising Launches Full-Funnel OMO Interactive Branding Campaign for Bank of China (Hong Kong) BOCHK “Connect Every Excitement" Mobile Game Terms and conditions appliedReminder: To borrow or not to borrow? Borrow only if you can repay. For further details regarding the promotional campaign of MTR* advertising and BOCHK, please reach out to media inquiries: About JCDecaux Transport JCDecaux Transport is the main subsidiary of the JCDecaux Group, the number one outdoor advertising company worldwide. Established since 1976, JCDecaux Transport is the market leader in outdoor advertising in Hong Kong and manages the advertising sales concessions of MTR* and Airport Express for over 45 years. Currently, the company also operates the advertising concessions for Hong Kong International Airport, Macau International Airport and Pacific Place Passages. For more information about JCDecaux Transport, visit Website: www.jcdecaux-transport.com.hk LinkedIn: https://www.linkedin.com/company/jcdecaux-transport-hong-kong/ *MTR advertising refers to advertising exclusively operated by JCDecaux Transport, including Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express, as well as MTR Mobile advertising.
A pioneering move to launch new O2O integrated advertising strategies along MTR urban lines, promoting free shipping to Hong Kong for orders upon a designated amount, setting the stage for upcoming "Double 11 Shopping Festival" MTR stations adorned with exclusive & creative online shopping themes, offering countless popular photo spots, capturing the city's collective gaze HONG KONG SAR - Media OutReach Newswire - 23 October 2024 - The much-anticipated annual "Taobao Double 11 Shopping Festival" is on the horizon. To bring surprising offers for local shoppers, online shopping platform Taobao has unveiled a brand new, outdoor integrated online to offline (O2O) advertising solution via MTR* advertising. Such compelling campaign showcases Taobao's inventive shopping themes through stunning visual effects and playful slogans. Spanning up to 59 MTR stations, the campaign combines zone dominations and digital advertising networks, aiming to highlight a time-sensitive offer - free shipping to Hong Kong for orders reaching ¥99. In addition, exclusive discount codes are available at 20 designated MTR stations, attracting passengers to check in. Local audiences can now enjoy a unique and brand-new online shopping experience with much more competitive pricing and convenience. Playful shopping slogans and adorable characters take over major MTR stations, celebrating Taobao's "Double 11 Shopping Festival" and sparking a citywide trend of check-ins Taobao partnered with MTR* advertising to roll out a themed online shopping campaign. With innovative and eye-catching character design, the campaign is designed to establish a bold visual statement. These creative advertisements are strategically launched in several major MTR stations, showcasing unique slogans that incorporate distinctive aspects or landmark elements of Hong Kong. The unique slogans with adorable Taobao characters are meant to entice citizens to capture photos. The advertising slogans evoke the lively shopping mood of "Double 11 Shopping Festival" with examples like 「夾單不求人，黃大仙包郵」 at Wong Tai Sin Station, 「落坊定落老蘭，包郵直落一齊玩」at Central Station, and 「淘寶包郵，包有美膚」Mei Foo Station. These playful slogans captivate city-wide interest, offering passengers an early taste of the excitement surrounding the shopping festival. Taobao rolls out a 360° tailor-made outdoor advertising campaign with MTR* advertising In addition, Taobao has placed various promotional code stickers at 20 designated MTR stations. Passengers can scan the QR codes on these stickers to connect to or download the Taobao app. By entering the specific promotional code, users can access four exclusive offers: a welcome red packet worth up to ¥300, a chance to win a refund every Saturday noon ., an increase in the number of official pick-up locations in Hong Kong to 800 with extended business hours, and an enhanced return service that covers more products. This approach effectively channels offline audiences to online shopping platform, creating a smooth integration of comprehensive O2O advertising promotions. Taobao creates massive outdoor displays via MTR* advertising, channeling offline audiences to online platform in preparation for "Double 11 Shopping Festival" Starting today, Taobao initiates a large-scale promotional campaign for the "Double 11 Shopping Festival". The plan includes a comprehensive integrated advertising approach featuring both offline and digital channels via MTR* advertising, including outdoor advertisements along 8 MTR railway lines and Airport Express , as well as programmatic digital out-of-home (PDOOH) solution . These aim to greatly boost brand visibility and communicate compelling offers and an innovative shopping experience to consumers in Hong Kong. This promotion aims to highlight Taobao's extensive offerings, including the benefit of free shipping to Hong Kong on purchases over ¥99. Innovative advertisements are prominently featured across 59 MTR stations, ensuring high visibility to passengers. Additionally, themed advertisements at 6 high-traffic interchange stations and discount code stickers at 20 designated stations have been seamlessly integrated Taobao experience into the daily lives of millions, enhancing brand awareness and creating an immersive Taobao shopping world among locals . Parallel to these initiatives, Taobao's digital campaigns are rolled out simultaneously on social media and online platforms. Meanwhile, the full range of offline promotions are featured in the MTR Mobile newsfeed, enabling users to easily connect and download the Taobao app. Furthermore, Taobao has leveraged the MTR* digital advertising network, encompassing all 117 MTR digital screens . Powered by programmatic digital out-of-home advertising trading platform, it allows the greatest flexibility for efficient ad placements. It enables real-time adjustments to timing, budget and locations, ensuring precise targeting for advertising content. This significantly boosts advertising effectiveness and establishes a seamless marketing strategy that integrates O2O interaction, thus intensifying the "Double 11" shopping excitement. MTR* advertising helps Taobao further strengthen its market presence in Hong Kong, showcasing the platform's dedication to improving local service offerings Mr. CK Chan, Head of Hong Kong and Macau, Tmall Taobao World said, "Our team at Taobao Hong Kong, in collaboration with our partner, has meticulously developed an extensive advertising campaign. This campaign melds both online and offline creative advertisements, aiming to effectively communicate to all Hong Kong citizens the exciting news, including our limited-time free shipping promotion for orders exceeding a specified amount. Additionally, we seek to strengthen our connection with local consumers. We anticipate that this advertising initiative will have a powerful impact, introducing more consumers to the ease and joy of online shopping during the Double 11 period." Ms. Shirley Chan, Managing Director, JCDecaux Transport Hong Kong & Macau, added "Our collaboration with Taobao highlights the versatility and effectiveness of MTR* advertising, featuring an exclusive O2O integrated advertising strategy with creativity and innovation. This initiative brings together the expansive MTR advertising outdoor network with the MTR Mobile online platform, utilizing a data-driven automated system to boost advertising delivery efficiency . With our new programmatic trading platform, we offer real-time flexibility, enabling brand messages to be woven effortlessly into the passengers' daily experience. We've advanced our technology and remained dedicated to delivering impactful outdoor advertising solutions that reach the target audience, elevate brand interaction, and social media traffic for "Taobao's Double 11 Shopping Festival". This pioneering outdoor advertising strategy successfully boosted Hong Kong consumers' awareness of Taobao's limited-time free shipping offer. By leveraging the MTR* advertising network, it efficiently and rapidly engaged a broad audience, setting the stage for the forthcoming Double 11 Shopping Festival and heightening consumers' excitement for check-ins and purchases. Hashtag: #Taobao #JCDecaux #MTRAd #Double11 #onlineshoppinghttps://www.jcdecaux-transport.com.hk/https://www.facebook.com/JCDecauxTransport1976/https://www.instagram.com/jcdecauxtransport/https://www.youtube.com/@JCDecauxTransportHKThe issuer is solely responsible for the content of this announcement.About JCDecaux Transport JCDecaux Transport is the main subsidiary of the JCDecaux Group, the number one outdoor advertising company worldwide. Established since 1976, JCDecaux Transport is the No.1 outdoor advertising company in Hong Kong, the market leader and pioneer of the outdoor advertising industry. Currently managing the advertising sales concessions of MTR* and Airport Express for up to 48 years. The company also operates the advertising concessions for Hong Kong International Airport, Macau International Airport and Pacific Place Passages. For more information about JCDecaux Transport, visit www.jcdecaux-transport.com.hk. LinkedIn: https://www.linkedin.com/company/jcdecaux-transport-hong-kong/ *MTR refers to Island Line, Tsuen Wan Line, Kwun Tong Line, South Island Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express, and MTR Mobile advertising. About TaobaoTaobao Hong Kong is designed to facilitate a convenient shopping experience for consumers in Hong Kong, China, allowing them to access a wide range of products from Taobao and Tmall. Through the Taobao app, Hong Kong users can explore an extensive selection of items and benefit from localized logistics, payment and various services and discounts. Taobao Hong Kong operates under Alibaba International Digital Commerce Group.
HONG KONG, Oct. 16, 2024 /PRNewswire/ -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in advertising. Nearly 91% of advertisers are already using or considering implementing Generative AI technology, according to industry data. Advertiser adoption for Generative AI has risen sharply recently as well, as a result of their desire to improve efficiency, drive more sales and return on investment–81% of advertisers believe it can increase sales for their organizations. Abby is an advanced AI assistant for advertisers that offers a conversational approach to building and launching every aspect of their campaigns–budgeting, targeting, creative, optimization and more. Abby is built on more than a decade of learnings from successful advertiser campaigns across Taboola and allows advertisers to launch effective campaigns in minutes, on a network of trusted premium publisher websites that reaches more than 600 million daily active users. In testing, advertiser campaigns launched with Abby were estimated to go live 75% faster than campaigns set up manually. Abby builds and manages every aspect of advertisers' media plans, prompting users with simple questions that automatically build media plans based on any marketing objective. Advertisers can focus on goals like driving purchases, increasing brand awareness or lead generation, as well as set budget allocations between desktop and mobile, and more. Abby also offers advanced Generative AI creative features, allowing advertisers to use the same conversational approach to creating and modifying images. Advertisers can edit backgrounds, call to actions (CTAs), and create relevant creative captions without any image editing software or expertise required. "Abby reinvents what's possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns," said Adam Singolda, CEO at Taboola. "Abby democratizes access to advertising so that anyone can build their campaigns, in the same way they would talk to a seasoned ad industry executive. Advertisers can 'speak' to Abby in plain language and sit back as she acts as a campaign expert. Abby combines the best of Generative AI with our unique data and best practices to help advertisers succeed. This is one more step on our journey to drive advertiser success with Taboola."
COLOGNE, Germany, Sept. 20, 2024 /PRNewswire/ -- In September, Flat Ads makes its mark at DMEXCO 2024, the prestigious European event of digital marketing and technology. The highly successful exhibition boasts 650 exhibitors, 850 speakers, and thousands of participants. At the event, Flat Ads showcased the strength of programmatic advertising platform in ad delivery, traffic optimization, and brand safety. Flat Ads programmatic advertising platform has an exclusive developer traffic of 700 million and an extensive network spanning over 200 countries and regions worldwide. It cooperates with over 200 leading DSP/SSP partners, including FreeWheel, PubMatic and Criteo, leveraging an efficient and complete bidding system, as well as automatic delivery algorithms, to achieve precise marketing and advertising effectiveness maximization. With its exclusive platform strategy algorithm, Flat Ads programmatic advertising platform can continuously conduct automatic exploration and matching based on the characteristics of DSP and traffic, optimize and adjust the algorithm model in real-time. This not only ensures the sustainability of DSP budgets, but also maximizes traffic utilization and enhances monetization revenue of advertisements. Moreover, brand protection is among the top priorities of Flat Ads. In addition to accessing to authority agency Pixalate to test the effectiveness of ads, it has also accessed HUMAN, the global cybersecurity authority to safeguard its clients by preventing bot attacks, digital fraud and abuse, ensuring a stable, reliable, and secure programmatic advertising transaction platform. By participating in DMEXCO 2024, Flat Ads showcased its outstanding strength and fruitful achievements in the programmatic advertising field, attracting the attention of numerous advertisers and developers for cooperation. Flat Ads boasts not only robust technical capabilities and innovative prowess, but also an active and open attitude towards emerging technologies, embracing and exploring them. It remains committed to providing more professional and efficient global marketing services to advertisers and developers worldwide, helping clients stand out in the fiercely competitive market and achieve business growth. As a globally leading mobile advertising marketing platform, Flat Ads currently operates offices in Singapore, Indonesia, Hong Kong, and Guangzhou, serving over 1000 clients with global marketing solutions. If you're interested in Flat Ads' programmatic advertising services, please visit www.flat-ads.com.
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