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SHANGHAI, March 14, 2025 /PRNewswire/ -- China's cultural tourism sector is gaining international attention as more travellers seek immersive, heritage-rich experiences. Social media trends and travel data highlight a surge in interest, particularly during the recent Chinese New Year period, reinforcing the country's growing appeal as a cultural travel destination. One initiative contributing to this trend was the Chinese New Year Tour Global KOL China Travel Campaign, launched in mid-January by Tripadvisor and Trip.com Group, a leading global travel service provider. The campaign engaged over 40 international travel influencers, who explored ten cities across four themed routes, including Zhangzhou and Fuzhou in Fujian province, Yancheng in Jiangsu, Changzhi and Yuncheng in Shanxi, Nanchang, Lushan, and Jingdezhen in Jiangxi, as well as Changsha and Zhangjiajie in Hunan. Their content—showcasing Chinese New Year festivities, local traditions, and breathtaking landscapes—has already garnered over 80 million online views and nearly one million engagements, reaching a worldwide audience. This is amidst the backdrop of China's expanding visa-free policies, facilitating smoother entry for international visitors. According to immigration authorities, over 64 million foreign visitors had travelled to China in 2024, with over 20 million taking advantage of visa-free entry. The recent inclusion of ASEAN tour groups in February this year for visa-free programs in destinations like Xishuangbanna in Yunnan Province is expected to drive further growth. Online travel trends also reflect this rising interest. Trip.com Group data reports a 7.5-fold increase in searches for Chinese lanterns, temple fairs, and theatrical performances during the Chinese New Year period compared to the previous year. This year's Chinese New Year celebrations were particularly significant, being the first since the festival's recognition on UNESCO's Intangible Cultural Heritage list. As awareness of heritage preservation grows, efforts to highlight historic sites and traditional celebrations are expected to further engage travellers interested in cultural tourism. Looking ahead, cultural events such as China Tourism Day on May 19 will continue to shine a spotlight on heritage destinations. "We are confident that such initiatives will inspire international tourists to explore cultural traditions and deepen their appreciation for global heritage," says Benny Wang, Senior Vice President of Trip.com Group.
A new study by MoneySmart finds that over half (52%) of adults living in Hong Kong SAR and Singapore now turn to social media as their primary source of financial advice, with YouTube emerging as the most popular platform. The study explored the growing role of social media in shaping financial decisions, with a focus on how it influences decisions around investing, saving, and spending. Nearly three in five (63%) now seek investment advice from social media, showing the platform's growing role in guiding investment decisions. SINGAPORE, Jan. 15, 2025 /PRNewswire/ -- A newly released study by leading personal finance portal MoneySmart reveals that social media has become a dominant source of financial information, influencing key decisions around investments, savings and spending habits. The study, which interviewed 2,000 adults in Hong Kong SAR and Singapore, found that more than half (52%) now rely on social media as their main source of financial advice, trumping the likes of family and friends, financial advisors, and personal finance books. Platforms such as YouTube, Instagram and Facebook emerged as the most popular for accessing financial insights. Nearly half (43%) of those surveyed believe social media has improved their financial knowledge, with 19% using it daily to seek financial tips and advice. According to the study, Millennials are the generation most frequently turning to social media for financial advice, with 53% seeking information at least weekly. The most popular topics across all age groups include investing (59%), saving (57%) and budgeting (34%). Social media is shaping our financial behaviour and investments In today's digital age, financial information is more accessible than ever, with social media empowering individuals to take a more proactive approach to managing their finances. Nearly a quarter (23%) have changed their spending habits due to social media, with 30% starting a budget, 16% initiating an emergency fund and 11% increasing their retirement savings contributions. Interestingly, regional preferences emerged, highlighting unique usage patterns in Singapore and Hong Kong SAR. YouTube stands out as the most popular platform for financial advice in both markets, reflecting the possible appeal for video-based learning. However, platform preferences diverge beyond YouTube, with TikTok gaining popularity in Singapore as a hub for short-form financial content, while Whatsapp and LIHKG forums resonate more with Hong Kongers for community-driven discussions. This diversity in platform usage underscores the importance of adopting tailored strategies to engage and educate consumers effectively across different markets. Beyond habit shifts, social media is also encouraging Singaporean and Hong Kong SAR adults to make substantial financial decisions. Nearly a quarter (24%) have opened a savings account, while 18% have applied for a financial product such as a credit card or loan due to social media advice. Investments, in particular, were heavily influenced by social media, with 37% of respondents making investments based on advice seen online, with popular choices including US stocks (45%), bonds (24%), etc. This illustrates how recommendations on social media are actively shaping financial behaviour and underscores the importance of ensuring that consumers are equipped with the skills needed to assess the credibility of financial advice online. The financial risks of social media While social media provides broader access to financial information, the study reveals significant risks tied to unverified advice. Alarmingly, almost 1 in 5 (18%) respondents lost money on investments influenced by online advice, and a further 14% fell victim to financial scams after following social media recommendations. Among those who followed social media advice, 9% reported substantial financial losses. These findings underscore the serious consequences of following poor or even malicious financial advice on social media, with many suffering direct financial losses that could have a lasting impact on their overall financial security. Adding to these concerns, 70% of respondents encounter financial advice passively through their social media feeds, suggesting that they may be influenced by financial content even when they're not actively seeking it. Additionally, a number (12%) of respondents reported feeling more confused or overwhelmed by the sheer volume of financial information on social media, highlighting the need for better guidance. These findings emphasise the real dangers of unverified advice and the critical importance of seeking reliable financial guidance from trusted sources. Abel Lee, General Manager at MoneySmart Singapore and Hong Kong commented, "Our study reveals a significant shift in how consumers approach financial advice, with social media now taking the lead over traditional sources. While it's encouraging to see more individuals engaging with their finances, it's crucial to ensure the credibility and accuracy of the information they rely on. At MoneySmart, we go beyond just connecting consumers to personal finance products through our marketplace. With resources like our blog and licensed insurance specialists, we are committed to providing well-researched advice and practical guidance to help people make sound financial decisions — whether it's investing, saving, budgeting, choosing the right credit card or loan, or selecting an insurance plan." "While social media has made financial advice more accessible, it also comes with risks from unverified sources. In a landscape where unverified advice is prevalent, our focus is to empower individuals with the tools, trusted guidance, and personalised recommendations they need to make informed decisions that lead to positive outcomes," said Lee. How to spot poor financial advice and make smarter investment decisions As financial hubs, Hong Kong SAR and Singapore face shared challenges and opportunities when navigating financial advice on social media. Insights from industry experts in both markets, including Ethel Yow, APAC & ME Social Media and Content Manager at IG Markets and Joe Yu, Chief Marketing Officer at Futu Securities, provide actionable tips to help consumers make informed decisions while avoiding common pitfalls. Be cautious of bold claimsEthel and Joe advise being wary of financial advice that promises guaranteed returns or "risk-free" investments, often framed as clickbait such as "100% win rate strategy" or "How to become a profitable trader." Sensational headlines are designed to attract attention, but credible sources will offer balanced insights about both potential returns and risks. Verify the informationSocial media is largely unregulated, meaning anyone can post financial content regardless of expertise. Ethel recommends cross-checking advice with reputable financial news outlets, official company reports, and licensed financial advisers, while Joe suggests a three-pronged approach: verify the source, consult multiple sources and assess the information's timeliness. Seeking professional advice and carefully evaluating risks are essential steps before making significant financial decisions. Understand the risksSocial media offers real-time market sentiment and a variety of investment ideas, which can broaden perspectives. However, Joe warns that emotional triggers like FOMO (fear of missing out) can lead to impulsive decisions that often do not align with sound financial planning. Balance short-term excitement with long-term goalsTo avoid focusing solely on short-term returns, limit speculative investments to a small portion of your portfolio while balancing them with more stable assets like index funds or bonds. Both experts recommend setting clear financial goals, creating a budget, diversifying investments and regularly reviewing your portfolio to maintain long-term financial stability. Do your own research and use trusted platformsIndependent research is critical to understanding the risks, potential returns, and suitability of an investment. Joe emphasises the importance of choosing regulated brokerages, such as those licensed by the SFC in Hong Kong, for secure and transparent transactions. Trusted platforms offer reliable tools and resources that support informed investment decisions. Stay alert to scams and avoid herd mentalityBoth Ethel and Joe highlight the risks of scams impersonating legitimate entities, such as investment platforms or financial influencers. Always verify the authenticity of information and social media links before acting. Avoid blindly following trends without assessing risks, as impulsive decisions can lead to significant losses. For more advice on making informed financial decisions, including investing, and to explore the full findings of the study, please visit: Hong Kong SAR (EN):https://www.moneysmart.hk/en/online-brokerage/social-medias-influence-on-financial-decisions-ms Hong Kong SAR (ZH):https://www.moneysmart.hk/zh-hk/online-brokerage/social-medias-influence-on-financial-decisions-ms Singapore:https://www.moneysmart.sg/online-brokerage/social-medias-influence-on-financial-decisions-ms -ENDS- For all media enquiries, please contact: Jasmine Hong Communications Manager, MoneySmart Group jasmine.hong@moneysmart.com Survey Methodology Research conducted on behalf of MoneySmart by Savanta among 2,000 Singaporean and Hong Kong SAR adults (aged 18+). The survey was carried out online between 2 – 7 October 2024. About MoneySmart Group MoneySmart Group is a leading personal finance group in Southeast Asia, encompassing two dynamic brands: MoneySmart and Bubblegum. Bringing together these brands to offer a comprehensive range of financial products, knowledge and advice, MoneySmart Group is dedicated to empowering consumers with clarity, confidence and control over their financial future. MoneySmart serves as a financial marketplace and content platform for consumers to make informed decisions across a variety of banking, insurance and investment products. We do the hard work of compiling the information and sharing advice to make it easy for you to understand, compare and choose the best personal finance products for you. Our SmartRewards programme also enables customers to earn points on transactions that can be redeemed for rewards. Under our Bubblegum brand, we create desirable insurance products and experiences, aiming to become the leading digital insurtech brand of the future. For more information, please visit www.moneysmart.com.
BEIJING, Jan. 1, 2025 /PRNewswire/ -- If, on a map, China is likened to a rooster, then the "head" is the country's Northeast, made up of the three provinces of Heilongjiang, Jilin and Liaoning. With the addition of the eastern part of Inner Mongolia, this becomes the "Greater Northeast". This vast and diverse region encompasses snow-capped mountains, sprawling forests, fertile farmland, bustling cities and old industrial bases. From December 28th 2024, CCTV-4 (Asia) is broadcasting the ten-episode documentary "The Grand Northeast", a sweeping, insightful and visually stunning exploration of this fascinating part of China. From Fuyuan, the first place in China to greet the sunrise each day, to the country's remote northernmost border; from the pristine Changbai Mountains to the vibrant shores of the Yellow Sea; from vast industrial complexes to charming villages; the series explores the length and breadth of Northeast China, uncovering its stunning scenery, rich history and extraordinary people whose unforgettable stories will move and inspire you. Featuring breathtaking visuals, evocative storytelling and highly personal interviews, "The Grand Northeast" reveals how history and tradition meet resilience and innovation to create a region with a unique and awe-inspiring charm. Experience Northeast China as you've never seen it before! Tune in to "The Grand Northeast" on CCTV-4 (Asia) every evening at 18:22, Beijing Time. Poster of 'The Documentary about Northeast China That’s the Talk of Social Media!'
SYDNEY, Dec. 24, 2024 /PRNewswire/ -- Australia's social media ban for under 16's is a revolutionary step in internet regulation, and highlights an opportunity for the online casino industry to prioritise safe and enjoyable user experiences. According to experts at CasinoAus, by addressing the shared neurological impacts of social media and betting, the casino industry can improve protection of vulnerable audiences by using proactive data-driven measures in player protection. Instant Gratification is Turning Us into Dopamine Addicts Research consistently shows that social media, betting, and online gaming activate the brain's reward system, releasing dopamine and fostering potentially addictive behaviours. Australia's social media restrictions highlight growing public health concerns regarding how platforms influence user behaviour. The Effectiveness of "Gamble Responsibly" Under Scrutiny A 2019 poll in Australia revealed that 70% of respondents believed the phrase "gamble responsibly" did little to combat problem gambling, while only 3% found it effective. Similarly, social media's reliance on self-regulation has faced criticism for being reactive rather than preventative and how slogan-based campaigns don't have enough impact. Younger Demographics at Risk: A Growing Concern According to research by Growing Up in Australia, nearly 10% of Australian teenagers report betting, despite it being illegal for minors and the casino industry taking steps in limiting their exposure to advertising. Adolescents are particularly vulnerable to the effects of betting due to their undeveloped risk assessment abilities. Research links adolescent gambling to issues like depression, poor academics, and unemployment, with Australian data highlighting alarming trends. 5% of 16–17 year-olds reported betting on racing or sports the past year. 6% of boys and 3% of girls had bet on sports. 4% of boys and 3% of girls had bet on horse or dog races. The online casino industry has the opportunity to address these concerns by adopting measures to create a safe environment that deters early exposure and addictive behaviours. What the Casino Industry Can Learn Industry experts at CasinoAus, think that it is a fantastic opportunity for the casino sector to position itself as a leader in responsible innovation. Key actions include: Proactive Regulation: Voluntarily adopting higher advertising standards and safeguards for vulnerable audiences. Technological Solutions: Using tools like AI to identify risky behaviours and provide support tailored to individual needs. Collaboration for Impact: Partnering with public health organisations and regulators to implement evidence-based solutions.
SYDNEY, Dec. 24, 2024 /PRNewswire/ -- Australia's social media ban for under 16's is a revolutionary step in internet regulation, and highlights an opportunity for the online casino industry to prioritise safe and enjoyable user experiences. According to experts at CasinoAus, by addressing the shared neurological impacts of social media and betting, the casino industry can improve protection of vulnerable audiences by using proactive data-driven measures in player protection. Instant Gratification is Turning Us into Dopamine Addicts Research consistently shows that social media, betting, and online gaming activate the brain's reward system, releasing dopamine and fostering potentially addictive behaviours. Australia's social media restrictions highlight growing public health concerns regarding how platforms influence user behaviour. The Effectiveness of "Gamble Responsibly" Under Scrutiny A 2019 poll in Australia revealed that 70% of respondents believed the phrase "gamble responsibly" did little to combat problem gambling, while only 3% found it effective. Similarly, social media's reliance on self-regulation has faced criticism for being reactive rather than preventative and how slogan-based campaigns don't have enough impact. Younger Demographics at Risk: A Growing Concern According to research by Growing Up in Australia, nearly 10% of Australian teenagers report betting, despite it being illegal for minors and the casino industry taking steps in limiting their exposure to advertising. Adolescents are particularly vulnerable to the effects of betting due to their undeveloped risk assessment abilities. Research links adolescent gambling to issues like depression, poor academics, and unemployment, with Australian data highlighting alarming trends. 5% of 16–17 year-olds reported betting on racing or sports the past year. 6% of boys and 3% of girls had bet on sports. 4% of boys and 3% of girls had bet on horse or dog races. The online casino industry has the opportunity to address these concerns by adopting measures to create a safe environment that deters early exposure and addictive behaviours. What the Casino Industry Can Learn Industry experts at CasinoAus, think that it is a fantastic opportunity for the casino sector to position itself as a leader in responsible innovation. Key actions include: Proactive Regulation: Voluntarily adopting higher advertising standards and safeguards for vulnerable audiences. Technological Solutions: Using tools like AI to identify risky behaviours and provide support tailored to individual needs. Collaboration for Impact: Partnering with public health organisations and regulators to implement evidence-based solutions. Logo - https://mma.prnasia.com/media2/2585170/CasinoAus_Logo.jpg?p=medium600
SINGAPORE, Nov. 4, 2024 /PRNewswire/ -- Dear.AI, co-founded by Film Director & Content Creator Jaze Phua, and Creative Producer Raymus Chang, is set to redefine the local digital content landscape with its pioneering generative A.I. video workflow. Supported by CreativesAtWork, a freelancer-led creative agency with offices in Singapore and US, the studio is already making waves with international and regional projects in advertising and film, including corporate brands, and a collaboration with acclaimed filmmaker Jack Neo for his upcoming movie "A.I. Strives to Win", slated for Chinese New Year 2025. DEAR.AI - Singapore’s First Generative A.I. Content Studio Revolutionizes Movies, Advertisements, and Social Media Content Globally. This venture marks a significant milestone in video production, democratising access to high-concept, high-quality visuals typically reserved for large companies, agencies and studios. By harnessing the power of A.I, Dear.AI empowers businesses of all sizes to create imaginative and impactful content affordably. Jaze Phua said: "High-budget visual effects outcomes are now achievable at lower cost and greater speed. AI-generated ads can transform visionary ideas into stunning visuals, offering a fresh and innovative approach to advertising. We want to be at the forefront as Singapore develops into an international A.I. hub." Democratizing High-Quality Visuals The evolution of technology consistently reshapes content creation. Digital filmmaking, smartphone video, and social media gave rise to the creator economy. Similarly, generative A.I. heralds a new era of innovation. Dear.AI is strategically positioned to lead the charge. Combining Jaze's creative expertise with CreativesAtWork's extensive network of creative freelancers and production experience, Dear.AI is poised to explore and navigate the exciting future of content creation. Co-founder Raymus Chang commented, "We have been actively reverse-engineering existing videos, to see how much can be done with A.I. People think this threatens creatives. We believe otherwise - it's cheaper, faster and better for clients. While increasing profitability for creatives." At the core of Dear.AI's vision is a generative A.I. workflow that uses over 15 platforms and stable diffusion technology to deliver top-tier content more efficiently and affordably. This approach unlocks new possibilities for advertising agencies, social media firms, and SMEs, giving them access to cutting-edge visual production techniques previously beyond their reach. Jaze Phua adds, "we believe we can go even further, by incorporating our workflow into a Dear.AI generative platform. So end-users can create their own content to make themselves seen and heard." Empowering Freelancers and Strengthening the Creative Gig Economy Dear.AI, in partnership with Freelancer Nation - an initiative by CreativesAtWork - is committed to empowering freelancers with generative AI expertise. This collaboration will drive Dear.AI Academy, providing workshops and hands-on projects designed to equip freelancers with the skills needed to thrive in the evolving digital landscape. By fostering AI literacy within the creative gig economy, Dear.AI and Freelancer Nation aim to evaluate the quality of freelance talent and unlock new opportunityes for creative professionals. "At CreativesAtWork, we've always championed creative talent," says Jayce Tham of CreativesAtWork. "What excites me most about AI is its potential to empower our creative community. We're witnessing our freelancers embrace bolder challenges and tackle projects they never thought possible. Our partnership with Dear.AI is about nurturing a new generation of creators who seamlessly blend human artistry with AI capabilities, expanding the horizons of the creative industry." Be inspired by the future of content creation. Dear.AI is not just changing the way content is created; it's shaping the future of creativity itself. Explore Dear.AI's portfolio and witness the transformative power of AI in action. Visit www.dear.ai to view our latest work. About Dear.AI Dear.AI is a generative A.I. powered production studio devoted to the craftsmanship required to create vivid advertising and content that is human and authentic. The company has a fine-tuned workflow involving more than 15 A.I. GUI and Stable Diffusion platforms. For more information, visit www.dear.ai About Freelancer Nation Freelancer Nation is a platform dedicated to empowering freelancers and fostering a thriving creative community. An initiative under CreativesAtWork, Freelancer Nation provides resources, support, and opportunities for freelancers to connect, collaborate, and grow their careers. For more information, visit https://www.freelancernation.asia/ For media enquiries, please contact: Raymus ChangExecutive ProducerDear.AIraymus@dear.ai+65 82695424
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