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Empowering Couples to Optimize Their Health and Embrace a Holistic Path to Parenthood SINGAPORE, Jan. 8, 2025 /PRNewswire/ -- For couples facing the emotional and physical challenges of trying to conceive—whether they've experienced failed IVF cycles, multiple miscarriages, or are considering IVF as a next step—Babies Bliss Singapore offers a unique approach that goes beyond traditional methods. By focusing on fertility as a lifestyle, not a disease, Babies Bliss guides couples in optimizing their health and well-being to be "baby-ready." Fertility is a complex journey, and for many couples, it's a path filled with uncertainty and stress. Babies Bliss understands this, offering a holistic and compassionate fertility wellness service that aims to empower individuals with the tools they need to enhance their chances of conception. With a focus on supporting couples in optimizing their lifestyle, nutrition, mental well-being, and physical health, Babies Bliss believes that every aspect of a person's life plays a vital role in fertility. "Fertility is not a disease—it's a reflection of your overall health and lifestyle," said Angelia Ng, Founder & CEO of Babies Bliss Singapore. "We believe that by taking a holistic approach to fertility, we can help couples create an environment within their bodies that supports conception. Our goal is to empower couples, reduce stress, and guide them to make informed decisions about their fertility journey—whether they are considering IVF or trying other options." Babies Bliss Singapore's approach involves working with a network of trusted experts, including nutritionists, fertility specialists, gynaecologists, and Traditional Chinese Medicine (TCM) practitioners, to create a personalized fertility plan for each couple. Through nutrition guidance, stress-reduction techniques, lifestyle adjustments, and emotional support, Babies Bliss helps couples optimize their body and mind for conception. This integrative approach recognizes that fertility is deeply connected to overall well-being and encourages couples to make lifestyle choices that enhance both their physical and emotional health. "We see fertility as a natural, holistic process," Angelia continued. "Whether you've been struggling with infertility, experiencing recurrent miscarriage, or considering IVF, we want to remind you that your body is capable of achieving its full potential. At Babies Bliss, we help guide you through the steps needed to support and optimize your health so you can feel confident and empowered on your fertility journey." In addition to the one-on-one support provided by a dedicated team of specialists, Babies Bliss also offers fertility wellness workshops, nutrition plans, and stress-management programs, all designed to create a balanced and positive environment for conception. As couples are especially vulnerable to emotional and physical strain during the holiday season, Babies Bliss is committed to offering support at this challenging time. The services provided help couples address the root causes of their fertility struggles, reduce anxiety, and find hope for the future. For more information on how Babies Bliss can support your fertility journey, please visit www.babiesbliss.com.sg or contact +65 8614 0898 About Babies Bliss Singapore Babies Bliss Singapore is a leading provider of fertility and maternity wellness services that help couples optimize their health and lifestyle for conception. With a holistic approach to fertility, Babies Bliss works with a network of trusted specialists to guide couples through their journey to parenthood. From nutrition and lifestyle adjustments to emotional support and stress management, Babies Bliss empowers couples to achieve their dream of starting a family in a compassionate and supportive environment. Media Contact:Joycelyn NgOperations ManagerBabies Bliss Singapore+65 8898 8303joycelyn@babiesbliss.com.sgwww.babiesbliss.com.sg
Comprehensive Payment Solutions are Set to Launch SINGAPORE, Jan. 8, 2025 /PRNewswire/ -- XTransfer, the World's Leading & China's No.1 B2B Cross-Border Trade Payment Platform, was granted the Major Payment Institution (MPI) License under the Payment Services Act 2019 by the Monetary Authority of Singapore (MAS). This significant milestone strengthens XTransfer's leading position in the B2B cross-border payments industry. The license was officially issued on January 1, 2025, by MAS. XTransfer Officially Receives MPI License from the Monetary Authority of Singapore. With the MPI license, XTransfer is able to provide services including account issuance, domestic money transfer, cross-border money transfer, and e-money issuance, addressing the increasing demand for secure and convenient cross-border payment solutions in the region. The comprehensive payment solutions are expected to be launched soon in Singapore. The services include easy account setup, flexible top-up options, efficient currency exchange services, and simplified cross-border fund collection and payment solutions designed specifically for small and medium-sized enterprises (SMEs) involved in international trade in Singapore. Founded in 2017, XTransfer is dedicated to using technology to bridge large financial institutions and SMEs worldwide, providing them with secure, compliant, fast, convenient and low-cost cross-border trade payment & fund collection solutions. With more than 550,000 enterprise clients, XTransfer has become the industry leader in China. After XTransfer's global expansion, our All-in-one business account covers 15+ currencies and 200+ countries/regions, it is now utilised by trading companies around the world. When both buyers and sellers have XTransfer accounts, they can achieve secure and compliant payment settlements 24/7, potentially saving up to 95% on remittance fees and 80% on currency conversion costs. This enables uninterrupted fund circulation throughout the entire trade process. In recent years, trade exchanges between China and ASEAN have become increasingly close. XTransfer aims to address this growth in international trade by SMEs and help them capture opportunities in trade and capital flow between China and ASEAN. XTransfer not only aims to enhance trade facilitation between SMEs in China and Singapore but also seeks to streamline foreign trade transactions between Singaporean companies and their global partners. "Receiving this license from the Monetary Authority of Singapore marks a significant milestone for XTransfer as we expand our services throughout Southeast Asia. This achievement underscores our commitment to upholding the highest standards of regulatory compliance and reinforces our dedication to providing secure, compliant, convenient, and fast cross-border payment services," said Bill Deng, Founder and CEO of XTransfer. "With the license, we aim to leverage Singapore's prominent position as Southeast Asia's financial hub to strengthen both existing and new partnerships in the region. We remain committed to our goal of helping SMEs efficiently engage in global trade and enhance their competitiveness on a worldwide scale through technology."
Comprehensive Payment Solutions are Set to LaunchSINGAPORE - Media OutReach Newswire - 8 January 2025 - XTransfer, the World's Leading & China's No.1 B2B Cross-Border Trade Payment Platform, was granted the Major Payment Institution (MPI) License under the Payment Services Act 2019 by the Monetary Authority of Singapore (MAS). This significant milestone strengthens XTransfer's leading position in the B2B cross-border payments industry. The license was officially issued on January 1, 2025, by MAS. XTransfer Officially Receives MPI License from the Monetary Authority of Singapore With the MPI license, XTransfer is able to provide services including account issuance, domestic money transfer, cross-border money transfer, and e-money issuance, addressing the increasing demand for secure and convenient cross-border payment solutions in the region. The comprehensive payment solutions are expected to be launched soon in Singapore. The services include easy account setup, flexible top-up options, efficient currency exchange services, and simplified cross-border fund collection and payment solutions designed specifically for small and medium-sized enterprises (SMEs) involved in international trade in Singapore. Founded in 2017, XTransfer is dedicated to using technology to bridge large financial institutions and SMEs worldwide, providing them with secure, compliant, fast, convenient and low-cost cross-border trade payment & fund collection solutions. With more than 550,000 enterprise clients, XTransfer has become the industry leader in China. After XTransfer's global expansion, our All-in-one business account covers 15+ currencies and 200+ countries/regions, it is now utilised by trading companies around the world. When both buyers and sellers have XTransfer accounts, they can achieve secure and compliant payment settlements 24/7, potentially saving up to 95% on remittance fees and 80% on currency conversion costs. This enables uninterrupted fund circulation throughout the entire trade process. In recent years, trade exchanges between China and ASEAN have become increasingly close. XTransfer aims to address this growth in international trade by SMEs and help them capture opportunities in trade and capital flow between China and ASEAN. XTransfer not only aims to enhance trade facilitation between SMEs in China and Singapore but also seeks to streamline foreign trade transactions between Singaporean companies and their global partners. "Receiving this license from the Monetary Authority of Singapore marks a significant milestone for XTransfer as we expand our services throughout Southeast Asia. This achievement underscores our commitment to upholding the highest standards of regulatory compliance and reinforces our dedication to providing secure, compliant, convenient, and fast cross-border payment services," said Bill Deng, Founder and CEO of XTransfer. "With the license, we aim to leverage Singapore's prominent position as Southeast Asia's financial hub to strengthen both existing and new partnerships in the region. We remain committed to our goal of helping SMEs efficiently engage in global trade and enhance their competitiveness on a worldwide scale through technology." Hashtag: #XTransfer #Singapore #PaymentLicense #MPI #MAS #Payment #SMEshttps://www.xtransfer.comhttps://www.linkedin.com/company/xtransfer.cn/https://x.com/xtransferglobalhttps://www.facebook.com/XTransferGlobal/https://www.instagram.com/xtransfer.global/The issuer is solely responsible for the content of this announcement.XTransfer XTransfer, World's Leading & China's No.1 B2B Cross-Border Trade Payment Platform, is dedicated to providing SMEs with secure, compliant, fast, convenient and low-cost foreign trade payment & fund collection solutions, significantly reducing the cost of global expansion and enhancing global competitiveness. Founded in 2017, the company is headquartered in Shanghai and has branches in Hong Kong SAR, the United Kingdom, the Netherlands, the United States, Canada, Australia, Singapore, Vietnam, Thailand, Malaysia, the Philippines, the UAE, Nigeria, etc. XTransfer has obtained local payment licenses in Hong Kong, the United Kingdom, the United States, Canada, and Australia. With more than 550,000 enterprise clients, XTransfer has become the industry No.1 in China. By cooperating with well-known multinational banks and financial institutions, XTransfer has built a unified global multi-currency clearing network and built a data-based, automated, Internet-based and intelligent anti-money laundering risk control infrastructure centred on small and medium enterprises. XTransfer uses technology as a bridge to link large financial institutions and small and medium enterprises around the world, allowing SMEs to enjoy the same level of cross-border financial services as large multinational corporations. XTransfer completed its Series D financing in September 2021 and achieved unicorn status. The Company possesses a diverse composition of international investors, including D1 Capital Partners LP, Telstra Ventures, China Merchants Venture, eWTP Capital, Yunqi Capital, Gaorong Capital, 01VC, MindWorks and Lavender Hill Capital Partners. For more information: https://www.xtransfer.com/
Singapore Sees 20% Growth in Users Opting for Affordable and More Sustainable Travel SINGAPORE, Jan. 8, 2025 /PRNewswire/ -- The appetite for cross-border travel is on the rise as Singaporeans increasingly turn to buses as their preferred mode of transport. redBus, the world's largest bus ticketing platform, has revealed key insights into this trend, reporting that over 180,000 bus seats were booked by Singapore-based travellers in 2024. This marks a significant uptick in demand for cost-effective, more sustainable travel options. redBus reports over 180,000 seats booked by Singapore travellers in 2024 to Malaysia and Thailand The platform also reported a 20% increase in new users from Singapore, with millennials and Gen Z travellers driving much of this growth. These younger travellers are seeking affordable, convenient, and environmentally-friendly alternatives for regional getaways. More than 1,24,000 tickets were booked with Singapore as the destination, from other counties. "Singaporeans are increasingly embracing buses as their preferred mode of cross-border travel, not just for affordability but also for the convenience and sustainability they offer," said Krishnan Ramaswami, Chief Business Officer of redBus. "Our data highlights a growing demand for seamless travel experiences, particularly among younger generations, who value the ability to plan entire trips—transportation and activities included—through a single, reliable platform. This shift underscores the evolving priorities of modern travellers, where practicality meets adventure.' Singapore's Cross-Border Travel Preferences: A Snapshot Dominance of Malaysia Routes Almost 70% of all bus bookings from Singapore in 2024 were for trips to Malaysia, underscoring strong demand for cross-border travel. Popular destinations included Kuala Lumpur, Johor Bahru, Malacca, Genting Highlands, and Seremban. Johor Bahru (JB) alone accounted for over 45% of the total trips. SG to JB buses remain among the most popular and convenient choices, reflecting the appeal of Johor Bahru as a close and affordable getaway. Youth-Driven Trends Nearly 40% of redBus users in Singapore are aged between 21 and 30, showcasing a vibrant trend of young adventurers seeking cultural, scenic, and group travel experiences. This demographic is particularly attracted to the affordability and flexibility that bus travel offers, making it an ideal choice for short regional trips. Emerging Demand for Thailand Beyond Malaysia, destinations like Hat Yai, Thailand are seeing growing interest. These locations offer a blend of cultural and leisure experiences, attracting Singaporeans looking for more diverse travel options. The steady rise in bus travel to Thailand indicates a growing appetite for regional exploration beyond familiar destinations. Ferry servicesAround 15,00 ferry tickets were booked between Singapore and other countries. Additionally, redBus has partnered with top 5 Singapore ferry operators on its platform: Sindo Ferry, Batam Fast, Majestic Ferry, Horizon Ferry, and Bintan Resort Ferries. These ferry services offer seamless connectivity between Singapore and popular destinations in Indonesia, enhancing redBus's offerings for travellers seeking regional escape options via ferry. This surge in cross-border bus travel aligns seamlessly with the Singapore government's initiatives to promote sustainable transportation, with buses playing a critical role in reducing the carbon footprint of cross-border travel. As 2024 marks another record-breaking year, redBus is preparing to expand its network to ensure even greater connectivity and convenience for travellers across Asia. Building on its commitment to innovation, redBus has introduced the 'Things to Do' feature, offering over 500 activities across Singapore and Malaysia. From cultural tours to unique local experiences, travellers can now plan their entire journey—including transportation and activities—on a single platform, enhancing convenience and enriching their travel experiences. Krishnan Ramaswami, Chief Business Officer of redBus, said, "redBus is committed to redefining cross-border travel for Singaporeans, making it easy, reliable, and enjoyable. By leveraging user insights and innovation, we aim to provide seamless services that cater to the evolving needs of our travellers. Looking ahead, we plan to expand our network, introduce more features, and further enhance the travel experience to meet the expectations of modern-day adventurers." With these advancements, redBus is set to strengthen its position as the leading travel platform, helping Singaporeans explore regional destinations with confidence and ease. About redBus Founded in 2006, redBus is the world's largest online bus ticketing platform, with over 466 million tickets sold globally and a customer base of 52 million users. Since entering Southeast Asia in 2015, redBus has transformed bus and ferry travel, offering affordable, reliable, and seamless booking experiences for key routes in Singapore, Malaysia, and beyond. For more information, visit www.redbus.sg or download the redBus app.
Foster Environmental, Social and Governance (ESG) adoption by Singapore enterprises through national frameworks, grants, and a hub to align with global sustainability standards. Accelerate innovation through increased funding for the development of sustainable technologies and the adoption of artificial intelligence. Strengthen workforce capabilities with targeted professional growth programmes, leadership benchmarks, and micro-credentialling to prepare talent for global challenges. SINGAPORE – Media OutReach Newswire - 8 January 2025 - KPMG in Singapore and the Singapore Institute of Directors (SID) are pleased to announce the release of our joint Budget 2025 Proposal, titled "Designing Singapore's future together: Ready, refreshed and resilient for tomorrow." The Proposal charts strategic recommendations to position Singapore as a global leader in value creation, emphasising the nation's ability to attract talent, investments, and innovation while leveraging the capital markets to generate a cascading impact across the economy. Transformational changes initiated within the capital markets will enable Singapore enterprises to align with these shifts, fostering their growth and driving Singapore's collaborative, long-term ambitions. A key component of this vision is enhancing corporate governance standards to build investor confidence, positioning enterprises as global benchmarks for integrity and transparency. By nurturing trust and accountability across the business ecosystem – from multinational corporations to small and medium enterprises (SMEs) – Singapore can lay the foundation for inclusive, sustained growth. In addition, we recommend stimulating greater organic innovation through research and development, supported by incentives and green financing, to further drive this transformation. Our Budget 2025 Proposal also introduces recommendations designed to create a "fast pass" approach for businesses, providing quick assistance, ready-to-use templates, and a swift start for those eager to embark on complex and long journeys in areas like sustainability and technology. This approach aims to accelerate their transformation through well-structured support systems facilitated by the government, enabling companies to adopt innovative solutions and sustainable practices more effectively, while elevating Singapore's global reputation as a hub for value creation. The Proposal focuses on these key areas of value creation: Advancing ESG Priorities – Empowering Singapore enterprises to adopt sustainable practices through national frameworks, targeted grants, and reporting guidance. A dedicated industry hub will offer crucial support, ensuring businesses can align with international ESG standards and contribute to Singapore's sustainability transition. Driving Innovation – Harnessing blended finance and green financing initiatives to support businesses, particularly those in "hard to abate" industries, in their decarbonisation efforts. These grants and incentives help mitigate investment risks, encouraging the participation of a more diverse spectrum of funding stakeholders and cultivating a robust ecosystem of financing options. Furthermore, leveraging carbon tax revenues and enhanced government subsidies can complement these efforts, spurring further research and development efforts in sustainable technologies and accelerating the creation of commercially viable carbon reduction solutions. Enhancing Talent Development – Strengthening workforce capabilities through leadership benchmarks and targeted professional growth initiatives, such as micro-credentialling, while aligning with the Forward Singapore agenda. By focusing on building globally and regionally capable talent, these measures ensure Singapore's workforce is prepared to meet evolving challenges and further solidify the nation's position as a talent hub in the region. Supporting International Growth – Singapore can reinforce its position as a global hub by introducing strategic measures to enable businesses to excel internationally while addressing emerging challenges. Enhancing grants and financing schemes will encourage cross-border partnerships in high-growth areas such as the digital and green economies, fostering regional collaboration and supporting Singapore companies in diversifying across ASEAN. A government-backed transfer pricing advisory programme can provide consultation and financial support to small enterprises, helping them align with international standards, reduce compliance risks, and enhance operational efficiency in complex tax environments. Highlights of Our Recommendations 1. Ready: Leading with Sustainable Impact Regionally and Into the Future The rising global emphasis on sustainability positions Singapore to lead by example. By establishing robust frameworks and standards, the nation can solidify its climate resilience and reinforce its role as a trusted hub for sustainable business practices and long-term economic growth. KPMG and SID recommend: a) Increase transparency in the allocation of carbon tax revenues (page 8) to strengthen clarity in the industry to undertake green initiatives. Detailed disclosures on the use of these funds can enable businesses to align their investments with Singapore's climate agenda. b) Develop a centralised ESG reporting hub to guide businesses in adopting consistent sustainability practices (page 12). This hub, established through government and industry collaboration, would help businesses navigate reporting requirements and align themselves with international sustainability standards. c) Deploy incentives for blended finance to accelerate Singapore's green transition (pages 17 and 18). Strategic grants and first-loss guarantees could enhance the funding landscape for large-scale sustainable projects while supporting programmes that mitigate climate risks for vulnerable communities such as low-income groups. d) Launch a decarbonisation assistance facility (page 19) that provides long-term financial support for businesses in hard-to-abate sectors. Grants and competitively priced loans would facilitate energy efficiency, clean energy adoption, and the exploration of innovative solutions across challenging industries. 2. Refreshed: Uplifting Tomorrow's Workforce Singapore's workforce is integral to sustaining its competitive edge. To remain a top destination for global talent and leadership, Singapore must equip its workforce with the skills and capabilities needed to drive innovation and address future challenges. KPMG and SID recommend: a) Establish a National Leadership Competency Index (page 23) to help organisations evaluate and grow their leadership pipeline. This index would serve as a benchmark to track and enhance essential competencies, building a talent pool that supports local and regional growth. b) Expand investments in micro-credentialling and increase accessibility to SkillsFuture funding (page 24). Short-term certifications in high-demand areas such as AI, sustainability, and cybersecurity would address immediate skills gaps, while tax incentives and grants can encourage businesses to sponsor such upskilling programmes. c) Mandate regular, robust board evaluations conducted by external facilitators (page 28). By adopting rigorous performance reviews similar to the UK's standards, companies can enhance governance and transparency across sectors. Encouraging companies to develop the competencies of their directors and adopt an unbiased, objective perspective to the review process will strengthen governance and performance. 3. Resilient: Driving Innovation in a Dynamic Global Business Landscape To stay ahead in a rapidly evolving global economy, Singapore must strengthen its position as a leading innovation hub to help businesses excel on the global stage. By leveraging its open ecosystem and providing adequate consultation and financial support, businesses can adopt cutting-edge technologies, enhance their digital capabilities and better navigate the increasingly complex tax landscape. KPMG and SID recommend: Increase funding for the development of AI governance and standards (page 32) and training initiatives to encourage ethical AI deployment (page 34). Allocating funds to R&D in AI governance technologies, such as bias detection and transparent decision-making, can address technical complexities, while introducing grants can help companies boost the adoption of responsible AI practices through continuous learning opportunities provided to their employees. Develop company director capabilities in ESG navigation and innovative strategies (page 37). Firms can be incentivised to provide ongoing professional development for their directors, elevating governance excellence and thought leadership across organisations, from startups to established corporations. Strengthen corporate governance through enhanced tax governance practices (page 38). Tax governance can be incorporated as an integral part of corporate governance requirements, especially for companies benefitting from tax incentives or grants. Lee Sze Yeng, Managing Partner, KPMG in Singapore, said: "As Singapore enters SG60, we must focus on developing leaders with foresight and expertise in sustainability and technology to drive ambitions across sectors and secure a competitive edge in a rapidly changing global landscape. A cohesive national strategy, aligned with the Forward SG agenda, is vital for nurturing future leaders. Leveraging Singapore's educated workforce and initiatives like SkillsFuture, a National Leadership Competency Index would help strengthen leadership pipelines and drive local and regional growth. "Leadership development must emphasise two critical strategies. First, micro-credentialling will play a pivotal role in equipping individuals with industry-recognised qualifications, creating leaders who are not only well-educated but professionally competent to deliver value and impact across sectors. Second, structured apprenticeships and meaningful learning exchanges will foster collaboration, mentorship, and the refinement of practical skills. These engagements – across all leadership tiers – offer emerging leaders invaluable opportunities to broaden their perspectives and master the art of value creation." Ajay Kumar Sanganeria, Partner, Head of Tax, KPMG in Singapore, said: "Value creation is a significant challenge for Singapore amid a volatile global economy and growing concerns over digital trust, particularly with generative AI's rapid rise. The government must take the lead in driving transformation by using systemic levers, engaging industry stakeholders and implementing impactful strategies through enterprises to catalyse widespread impact. "Key areas of focus must include accelerating green infrastructure development through diverse green financing instruments, beyond traditional blended finance. Furthermore, a fast-track (or fast-pass) approach is required to support enterprises in their sustainability and technology transitions. This must involve clear standards, ready-made templates, actionable guidance and targeted funding. Partnerships with industry to co-create these tools will be vital. "Tax policies should strategically incentivise R&D and drive organic innovation, ensuring Singapore leads in ESG and technological advancements through sustainable and innovative growth." Terence Quek, CEO of SID, said: "As stewards of the organisation, directors are uniquely positioned to champion the integration of ESG principles into the core of business strategies. By fostering a culture of sustainability and innovation, directors can ensure long-term value creation, driving both responsible growth and competitive advantage. Board leadership is essential in setting the tone and aligning business models with evolving societal expectations, shaping a future where profitability and positive social impact go hand in hand." Neil Parekh, Governing Council Member, SID, said: "Public capital markets, along with the fast-growing private financing markets, are a very powerful engine for value creation, enabling companies to access the funding needed for innovation, expansion and sustainable growth. Directors play a crucial role in guiding businesses to strategically leverage these markets, ensuring that investments are channelled towards initiatives that not only deliver financial returns but also contribute to long-term value creation for all stakeholders." Hashtag: #KPMGThe issuer is solely responsible for the content of this announcement.About KPMG in Singapore KPMG in Singapore is part of a global organization of independent professional services firms providing Audit, Tax and Advisory services. We operate in 142 countries and territories with more than 275,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients. About SID The Singapore Institute of Directors (SID) is Singapore's national association for company directors. Established in 1998, our mission is to transform boards and empower board directors to be champions of good governance. SID works with regulators and partners to serve as the voice for directors and facilitates consultations and feedback sessions on regulatory matters. In advocating for good governance, SID advances thought leadership and benchmarking research and indices on corporate governance and directorship issues. SID builds competencies and capabilities to enhance boardroom skills of directors for informed decision-making. An accreditation programme serves to set standards for and showcase best practices of good governance. The organisation supports members on their directorship journey with courses, workshops, advanced masterclasses, forum discussions and pit-stops. SID connects and strengthens the ecosystem with initiatives such as mentoring and networking. The Governance for Good Alliance is an initiative by SID to bring together key stakeholders who help advance our vision for every board director to be a champion of good governance. For more information, visit sid.org.sg
SINGAPORE - Media OutReach Newswire - 7 January 2025 - As the clock ticked down the last few hours of 2024, Sentosa Beach in Singapore came alive with excitement. When the voice of Ye Xiu, the beloved character from The King's Avatar, echoed across the sandy shores, cheers erupted from the crowd. Stepping into the role of the "specially invited host" for YUEWEN Music Festival, Ye Xiu led global fans in a unique celebration of New Year's Eve. Yuewen YUEWEN Music Festival assembled top-tier musicians from countries across the globe, including China, Singapore, South Korea, Japan, Thailand, and the Netherlands. They offered a kaleidoscope of performances across pop, hip-hop, and EDM genres, transforming the beach into a pulsating musical paradise that spanned three days. What set this festival apart from the traditional ones was Yuewen's ingenious way of weaving eight of its marquee IPs - Joy of Life, The King's Avatar, Lord of Mysteries, Guardians of the Dafeng, Battle Through the Heavens, Dao of the Bizarre Immortal, Fox Spirit Matchmaker, and The Outcast - seamlessly into the fabric of the performances, as well as the dazzling fireworks display and the spellbinding drone show on New Year's Eve. At the festival grounds, the IP visual installation known as the "Magic Cube" commanded attention, while the IP merchandise marketplace beckoned fans to explore. Notably, the latest merchandise offering from The King's Avatar, the blind box series titled "Ye Xiu's Daily Life", proved to be a magnet for spectators. On the third day of the festival, which coincided with New Year's Eve, acclaimed musicians Akini Jing and WUKONG pulled out all the stops, crafting bespoke IP-infused performance programs. The tracks from The Outcast, Battle Through the Heavens, Fox Spirit Matchmaker, and The King's Avatar were synchronized with the drone show, immersing the audience in a sensory symphony. In a moment that sent shockwaves of euphoria through the crowd, DJ WUKONG dropped the remixed version of the theme song of The King's Avatar, specially concocted for this occasion. The instant the familiar music filled the air, the beach was engulfed in a sea of cheers. With Ye Xiu and the captivating IPs by their side, fans embarked on a journey through an unforgettable New Year's Eve, one filled with music, magic, and memories. In early 2024, the Yuewen Global IP Awards was held in Singapore, with Ye Xiu's image adorning the city's iconic landmarks. Over the past year, the iconic IP characters led by Ye Xiu have been making inroads into global cultural and tourism hotspots. Ye Xiu not only donned the hat of "Swiss Tourism Pathfinder" but also, through collaborations with world-class designers, found their way onto the hallowed grounds of the Eiffel Tower in France and other renowned landmarks, paving the way for a new era of IP globalization under the Yuewen banner. Hashtag: #YuewenThe issuer is solely responsible for the content of this announcement.
Singapore
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