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New design hub in Harajuku district will drive innovative product design and support expanded business growth across Asia-Pacific and beyond DENVER and TOKYO, Jan. 30, 2023 /PRNewswire/ -- VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the launch of the Tokyo Design Collective (TDC) and new regional office in Tokyo's Harajuku district, internationally recognized as a center of Japanese youth culture and fashion. The office will be the new home for VF's Dickies®, Timberland®, and Vans® brands in Japan, as well as the newly created TDC team. The mission of the TDC is to reinforce VF's commitment to infusing aspirational Japanese product design and craftsmanship into its iconic global brands. "Our TDC and brand teams in Japan are incredibly excited about our new home in the heart of Harajuku and the role it will play to drive a global brand halo through what we call our 'Japan for Japan for the rest of the world' strategy,'" said Mitch Whitaker, President of North Asia and Tokyo Design Collective. "We will use this new center to inspire new design concepts that not only connect with the Japanese consumer but will translate and gain traction in other global markets as well." The TDC will leverage the expertise of an in-house design team in addition to a network of freelance designers, artists, and Japanese brands to develop and promote new expressions of Japanese fashion. It will also serve as a global incubator for talent and inspiration through a "Design in Residence" program that will welcome designers from across VF's global brands to live, work, and co-create together in this internationally recognized hub for Japanese streetwear culture. The TDC's fully resourced design studio is already engaged in several new projects across VF's brand portfolio, many of which will launch later this year. "The launch of the new Tokyo Design Collective represents an exciting new chapter in the global expansion of the Dickies brand," said Lance Meller, Global Brand President of Dickies. "We look forward to taking advantage of the incredible design talent and commitment to Japanese craftsmanship these teams will enable, as well as the valuable consumer insights we can capture in this trend-setting market to accelerate growth in Japan and markets around the world." For accompanying images, please visit: https://vfc.filecamp.com/s/o/eVExi16TggBEcm5D About VF Corporation Founded in 1899, VF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.
GENEVA, Jan. 30, 2023 /PRNewswire/ -- L'OCCITANE Group, leading manufacturer and retailer of premium and sustainable beauty and wellness products, is proud to announce that its innovative global British skincare brand, ELEMIS, is now a Certified B Corporation™. This marks a new milestone in the Group's global journey to achieving B Corp™ certification. L’OCCITANE Group is proud to announce that its innovative global British skincare brand, ELEMIS, is now a Certified B Corporation™ To certify as a B Corp, a rigorous assessment of the whole business is carried out to meet high standards of verified social and environmental performance. For L'OCCITANE Group, pursuing certification signifies being part of a global movement of businesses that share a collective vision of an inclusive, equitable, and regenerative economy. Since its inception in 1976 with the creation of L'OCCITANE en Provence, the Group has championed sustainability. As the Group continues to grow and welcome new brands, it underlines the importance of a shared commitment to make a positive impact in a structured way. Therefore, the Group recently unveiled its new corporate Mission: With empowerment we positively impact people and regenerate nature. The Mission acts as a guiding light to steer the actions of the entire organisation with a collective focus on the triple bottom-line – its people, the planet, and profitability. As an operationally independent subsidiary of the Group, ELEMIS completed its own B Impact Assessment™. After two years of implementing changes to practices across the business, ELEMIS achieved an impressive, verified score of 93 points. André Hoffmann, Vice-Chairman and CEO of the L'OCCITANE Group, said: 'I congratulate ELEMIS on this outstanding achievement which demonstrates how the brand and its people strive at every level for a more equitable, sustainable and inclusive world.' Séan Harrington, Co-Founder & CEO of ELEMIS said: 'We are proud of our B Corp certification, a holistic assessment of a company's social and environmental impact across all of its stakeholders. In our view, companies have a responsibility to bring meaningful, positive benefits to society.' The L'OCCITANE Group's ambition is to be fully B Corp certified across the company during the course of 2023. As a Group with a growing portfolio of entrepreneurial beauty brands spanning five continents, a profound verification process has been required in order to achieve certification. This represents a collaboration across functions and geographies and shows where and how the company can continuously progress to drive positive change.
SYDNEY, Jan. 30, 2023 /PRNewswire/ -- Panasonic Corporation today unveiled in Australia its new brand action tagline 'Create Today. Enrich Tomorrow', as part of their continuous efforts to better champion solutions that emphasise the well-being of people, society and the planet. The new brand action tagline aims to enhance people's quality of life and take care of the environment Panasonic has a long-standing mission established by its founder Konosuke Matsushita which says that the corporation should contribute to society and tackle global challenges around climate change, which are both key to its strategic direction moving forward. In April 2022, Panasonic Corporation was set up as a new company within the Panasonic holding company structure, incorporating the business operation that produces appliances for day-to-day life. Mr Masahiro Shinada, President and CEO of Panasonic Corporation shared that the corporation will continue fulfilling Panasonic's mission through 'Create Today. Enrich Tomorrow.' Shinada said, "This represents our thinking as a company and our goal as a manufacturer to enhance the quality of lives of people by creating useful and high-quality products today that improve their holistic well-being. At the same time, we are also taking care of the environment and developing innovative technologies to enrich all our lives tomorrow. These contribute to our commitment to ensure that families and individuals can continue to rely on us and trust us to fulfill their home and lifestyle needs." Each word of the slogan has its meaning:CREATE useful, high-quality products that improve people's lives and make the world a better place. This is the essence of who Panasonic is.TODAY our customers need us to develop technologies and engineer solutions to improve their daily lives and their personal wellbeing. We deliver with relentless innovation and our commitment to sustainability.ENRICH the world together. At the heart of everything we do is the wellbeing of our customers and our planet. Panasonic's goal is to enrich the lives of those around us, every day.TOMORROW we will continue to enhance our products, services, and solutions to help our customers lead their best lives and to help our future environment. Expanding on the focus areas of 'Create Today. Enrich Tomorrow.', Mr Takahiro Oyama, Deputy Managing Director of Panasonic Appliances Marketing Asia Pacific said, "Moving forward, these three well-being categories — Inner, Outer and Spatial Wellbeing — are the foundation of the design and purpose of all our products and services. 'Inner Wellbeing' starts from the kitchen through healthy eating, while 'Outer Wellbeing' focuses on physical hygiene. 'Spatial Wellbeing' aims to create a comfortable living atmosphere at home that is safe and clean." Holistic Wellbeing sits front and center in the design and purpose of Panasonic's products and services From a product design and feature standpoint under 'Inner Wellbeing', Panasonic will use proprietary technologies for heating, pressurizing, and stirring foods, as well as radio wave sensing technology for defrosting to help preserve these flavours and offer consumers the ability to cook tasty food using less salt and fat. 'Outer Wellbeing' products will feature more biometric sensing and analysis technologies to create targeted skin care regimens based on individual needs such as hair type or skin type. 'Spatial Wellbeing' products feature nanoe technology to improve the quality of air we breathe, as well as hometainment solutions that meet the demand for high-definition entertainment in a living space in this digital era. Panasonic also shared that the new brand action tagline will be underpinned by their commitment to protect the global environment through two pillars - carbon neutrality and promoting a circular economy. The corporation aims to reduce more than 300 million tons in carbon dioxide emissions by 2050 from its own value chain and avoided emissions through utilising clean and efficient energy solutions, as well as improve product durability and design products that can be easily disassembled for reuse and recycling. For more information of our branding 'Create Today. Enrich Tomorrow.', please visit our homepage at www.panasonic.com/au/consumer/create-today-enrich-tomorrow.html For enquiries, please contactArj GaneshalingamPorter Novelliaganeshalingam@porternovelli.com.au
NEW YORK, Jan. 29, 2023 /PRNewswire/ -- Ekouaer ("the Company"), a leading loungewear brand known for its high-quality nightgown and pajama sets, is set to launch its Valentine's Day campaign on online retailer Amazon and its brand site, as the Company continues to give back to the community while gaining popularity among casual wear lovers around the world. During the period between Feb. 1 and Mar. 17, consumers will be able to obtain a large number of discounts on Ekouaer's store and on the brand's official site (use code: Ekouaer001). Founded in 2015, Ekouaer was launched by a group of leisure life lovers and started out making its first-line pajamas. The brand quickly rose to fame with its comfortable product lineups and sold more than 10 million pieces worldwide in the second year. With a goal of making the most skin-friendly and comfortable casual wear, Ekouaer is committed to making clothes for those who love themselves and desire freedom with affordable prices that can bring people ease and relaxation during leisure time. Grown to a position as today's leading online casual wear brand, Ekouaer believes that comfort and softness are essential to every piece of its casual wear products, and it strives to create high-quality clothes that "feel like hugs." As Ekouaer continues developing its clothing offerings by upgrading its textile techniques and design, its products have won over consumers who fancy pajamas with exceptional softness, so much so that Ekouaer's pajamas lineups have become one of the top 10 brands in the pajama category on Amazon. In a bid to better serve its customers, Ekouaer has come up with a slogan — "Define Your Comfort" — based on its mission and the results of market research. Among all the comments and feedback from the brand's customers, "comfort" was a keyword that was mentioned the most, and "comfy" related words were also ranked high across the internet in the house wear category, reflecting consumers' preference for casual wear, according to data from a market report. Such market data comes in line with Ekouaer's goal of making the most comfortable casual wear. Some of the best-sellers among all the Company's lineups include: Nightshirt Short Sleeve Button Down Nightgown , Silk Sleepwear Lingerie and Shorts Set , and Waffle Knit Pajama Sets with Long Sleeve Top and Shorts . In anticipation of the growing demand for casual wear for the upcoming Valentine's Day, Ekouaer has also put together a collection of house wear that can facilitate a smooth Valentine's Day celebration for its customers. With Ekouaer's rise in popularity, its products are also gaining traction on social media. A number of influencers, who have millions of followers on TikTok, Instagram and YouTube, have shared their experience wearing the brand's products with their fans. Marta (@martamie), a fashion influencer who has 6.9 million followers on TikTok, frequently wears Ekouaer's casual wear products. Mak (@LifewithMak), a YouTuber with 1.6 million subscribers, has also showed her love for the brand's sleep wear. For more information about Ekouaer, please visit: www.ekouaer.com , https://amzn.to/3GWqkWl or connect with us on Facebook https://www.facebook.com/Ekouaer and Instagram https://www.instagram.com/ekouaerofficial/
BEIJING, Jan. 29, 2023 /PRNewswire/ -- Years since its first print issue in 2019. Over the past years, ELLEMEN FRESH have interviewed and photographed people at home and abroad. As an International magazine, we are connecting the world and the future. In 2022, young talents with attitude were gathered together: We met with the new male idols Wang Hedi, Chen Feiyu and Cheng Yi, as well as the inspiring Winter Olympic champion Wu Dajing, swimmer Wang Shun and female soccer player Wang Shuang. 《ELLEMEN Fresh》2022’s Covers Fashion is diverse and inclusive: Even if the times change, but the classics never go out of style. We are not only focusing on the present entertainment industry, but also paying tribute to those timeless supermodels in the season of the fourth anniversary. They come from three continents, speak different languages, and communicate freely with fashion enthusiasts around the world via the runway. They are: Ai Tominaga, the first Japanese supermodel to break into the European and American fashion industries and won 41 fashion shows in one go. After becoming internationally famous as a supermodel, she has also gone to the big screen and acted in many movies and TV dramas; Sean O'pry, who was selected by Forbes as the most successful male model, with his iconic "modeling face" and enthusiasm for the modeling career, he is known as "World's Top Male Model"; Carmen Kass, from Estonia, is one of the two goddesses of the millennial generation. She has created a new era of healthy beauty as a "technicolor goddess", and this is also her first magazine cover in China. 《ELLEMEN Fresh》Third Anniversary Covers What's even more rare than their list of achievements is that these legendary supermodels never stop progressing. This is a perfect match for the spirit and vitality of the "Fresh". As winter turns to spring, the years will not diminish the hope for future; and time proves their enduring power. Role models impress us, as they are able to blossom steadily in the midst of shifting circumstances and always convey their energy. We believe that 2023 will be a year full of hope. After a long stillness, we have finally welcomed spring and the moment of reunion. On the occasion of Chinese New Year, we hope to pay tribute to the classics and continue the legend, and we also look forward to seeing more friends from afar in the coming year.
Global firm rallies around Brand Pillars - Design, Innovation, Wellness, and Sustainability KOHLER, Wis., Jan. 26, 2023 /PRNewswire/ -- Kohler Co., founded in 1873, has forged a legacy of creating industry-transforming innovations for kitchen and bath spaces, energy resiliency products, luxury hospitality experiences, and major championship golf. Creativity and leading-edge design are the heart and soul of the KOHLER brand ethos and mission of gracious living. Kohler Co. Celebrates 150 Years of Bold Moves, Creativity, and Impact While Shaping the Next 150 Years of Its Iconic KOHLER Brand. Kohler Co. partnered with American artist and innovator Daniel Arsham to conceive the commemorative 150th anniversary creative identity through logos and marks, typography, and lettering to meld the company’s storied heritage with its “leading boldly” approach to the future. Kohler's teams of bold creators around the world are the foundation of the iconic KOHLER brand, along with consumers and trade communities who bring the company's products to life in creative and artistic ways. As Kohler embarks on its 150th anniversary, the global organization invites all associates, partners, and customers to participate in the celebration through a series of special events and activations around the world, including limited-edition product releases, commemorative apparel, and storytelling through digital content – all captured under the anniversary theme of Come All Creators. "Bold moves and an entrepreneurial spirit are in our DNA and have deep meaning within our organization – starting with our founder John Michael Kohler who formed our company in Wisconsin together with an immigrant workforce creating new and better lives for their families," said Chair and CEO David Kohler, the fourth generation of Kohler family leadership, and only the ninth person to lead the company. "As we celebrate our 150 years of achievements, learnings, and growth, we encourage all passionate creators to join our pursuit of continuous improvement in providing gracious living for future generations through better design, innovation, wellness, and sustainability." "The ingenuity and passion of our associates and customers are the catalysts to creating new ideas, effective partnerships, and a better world for future generations," said Chief Sustainability and DEI Officer, Laura Kohler. "Looking back on Kohler's many pioneering milestones inspires us to look forward and create new avenues to improve our planet, our lives and communities – one idea, one product, one partnership, one act of impact at a time." Throughout the year-long celebration of Come All Creators, Kohler will pay homage to its unique 150-year heritage while looking ahead to an innovative future joined by valued partners, talented artists, and explorers. To help bring the initiative to life, Kohler Co. partnered with American artist and innovator Daniel Arsham to conceive the commemorative 150th anniversary creative identity through logos and marks, typography, and lettering to meld the company's storied heritage with its "leading boldly" approach to the future. Kohler previously collaborated with Arsham on Rock.01 an exclusive 3D-printed sink, and 'Divided Layers', a globally acclaimed installation featured in 2022 at Milan Design Week. 2023 "Come All Creators" Initiatives include: KOHLER Heritage Colors Product Launch Kohler will launch some of the company's most iconic and best-selling designs in two signature Heritage Colors to be announced this spring, and available for purchase in summer of 2023. Kohler's introduction of vibrant, colorful products was received with great acclaim in 1927 and remains an innovative movement within the company's design leadership today. Visit www.kohler.com/forever-in-color for more information. Heritage Colors Pop-up Events in New York City On Thursday, January 26 at 2:00 p.m. Daniel Arsham will make a special appearance outside the Kohler Experience Center at 6 W. 22nd Street in New York City for a Heritage Colors pop-up truck experience that runs from 10:00 a.m. to 4:00 p.m. Arsham will sign and gift 300 limited-edition T-shirts he designed featuring the Kohler 150th Anniversary logo and Heritage Colors. On Friday, January 27, the Heritage Colors pop-up truck will be in Union Square on the north west corner at E 17th & Broadway from 10:00 a.m. to 4:00 p.m. KidSuper founder Colm Dillane, a visionary in the world of fashion with a fearless approach to design and unexpected use of bold and vibrant color, will be onsite at 10:00 a.m. greeting guests with his limited edition KidSuper x Kohler Original Recipe Chocolates in Heritage Colors. Kohler Home Generators with Color and Pattern Options Celebrating Kohler's longstanding leadership within color innovation, Kohler expands its home generator offering to include 10 new exclusive colors and 3 Mossy Oak camouflage pattern options, along with the popular cashmere color. KOHLER colors and patterns help homeowners make their standby generator complement the aesthetic of their home or stand out to make a statement. KOHLER home generators run automatically, connected to a home's fuel sources (natural gas or propane), providing hassle-free peace of mind during an outage, adding to the overall sense of wellbeing in the home. KOHLER x Robert Swan Modern day explorer Robert Swan, the only person to walk to both the North and South poles, partnered with Kohler on his successful Undaunted Expedition across the Antarctic landmass. Swan reached the Geographic South Pole on January 10, 2023, relying solely on KOHLER renewable energy solutions. Swan's trek pays tribute to Rear Admiral Richard E. Byrd, aviator and the first polar explorer to walk to Antarctica in 1929, who also relied exclusively on KOHLER generators to power his journey. "Toilet in the Road" Campaign In the early 1970s, Herb Kohler, long-time company leader and innovator, created a force with THE BOLD LOOK OF KOHLER that transformed the American bathroom from a utilitarian space into one of design, style, sophistication, and craftsmanship. His provocative advertising campaigns challenged conventional norms and targeted consumers directly verses the industry practice of targeting professionals and distributors. One of the most iconic ads from the 1980s came to be known as "the toilet in the road" and Kohler plans to reprise that ad in 2023 with breakthrough imagery and video featuring its award-winning Numi smart toilet. Global Market Events Several other 150th anniversary activations and events are planned across the globe over the next year at KOHLER Experience Centers, Kohler Signature Stores, and at various trade shows and events in 2023 including: Kitchen & Bath Industry Show, CONEXPO, Design Shanghai, Milan Design Week, Design Miami/, Kohler Wellness Retreats, and Kohler Food & Wine to name several. The company is also planning celebrations with its associates – past and present – and a communitywide celebration in the Village of Kohler, the company's global headquarters. To learn more please visit: Kohler Co. 150th Anniversary Kohler Co.: Our History Kohler Kitchen & Bath, Decorative Products, Power, Golf + Resort Destinations About Kohler Co. Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America's oldest and largest privately held companies comprised of more than 40,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the design, innovation and manufacture of kitchen and bath products; luxury cabinetry, tile and lighting; engines, generators, and clean energy solutions; and owner/operator of two, five-star hospitality and golf resort destinations in Kohler, Wisconsin, and St. Andrews, Scotland. Kohler's Whistling Straits golf course hosted the 43rd Ryder Cup in 2021. The company also develops solutions to address pressing issues, such as clean water and sanitation, for underserved communities around the world to enhance the quality of life for current and future generations. For more details, please visit kohlercompany.com. Believing in Better: Better Planet, Better Communities, Better Lives Believing in Better is Kohler's sustainability and social impact strategy and is based on the company's operating philosophy that its best can always be better – for the planet, people, communities, and business. Believing in Better has three pillars: Better Planet, Better Communities and Better Lives. Through each of these pillars, Kohler works to develop products and programs that will have a meaningful impact, not only for its business, but for the communities it serves, and for the lives of the people who use its products. CONTACTS: Stephen Maliszewski Todd Weber Director-PR Communications Director-PR stephen.maliszewski@kohler.com todd.weber@kohler.com
Household/Consumer/Cosmetics
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