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BEIJING, March 27, 2025 /PRNewswire/ -- Maoyan Entertainment ("Maoyan" or the "Company", 1896.HK), a leading platform providing innovative Internet empowered entertainment services in China, today announced its audited consolidated results for the year ended December 31, 2024. The Board has proposed a final dividend of HKD 0.32 per share for 2024, underscoring the company's strong commitment to shareholder value and confidence in its future business growth and performance. Full Year 2024 Financial Highlights Revenue was RMB4,082.2 million, compared with RMB4,757.4 million in 2023. Profit was RMB181.9 million, compared with RMB907.8 million in 2023. Adjusted net profit[1] was RMB309.6 million, compared with RMB1,029.0 million in 2023. [1] We defined adjusted net profit as net profit for the year adjusted by adding back share-based compensation and amortization of intangible assets resulting from business combinations. BUSINESS REVIEW According to the data released by the China Film Administration (國家電影局) for 2024, the total box office nationwide reached RMB42.502 billion, representing a decrease of 22.6% compared to 2023. The offline performance market maintained its growth trend, with commercial performance box office revenue nationwide reaching RMB57.954 billion for the full year, reflecting a year- on-year increase of 15.37%, according to the National Performance Market Development Briefing for 2024 (《2024全國演出市場簡報》) released by the China Association of Performing Arts (中國演出行業協會). During the Reporting Period, the number of released movies in which the Company was involved and their box office performance continued to rank at the top among industry leaders. With our enhanced promotion and distribution service capabilities, the movies for which we acted as a lead distributor reached record highs at the box office contribution. Our live entertainment business continued to outperform the overall market in both revenue and GMV growth, further strengthening our market competitiveness. By continuing to optimize the revenue structure, the Company maintained its profitability. Entertainment Content Services As a leading promoter and distributor of domestic movies, as well as a premier movie producer and self-developer in China, we actively serve the industry and contribute to the distribution, production and development of various genres of domestic movies. In 2024, we were involved in a total of 63 released domestic movies, achieving a cumulative box office of approximately RMB23.2 billion, with both the number of films we participated in and the market share reaching historic highs for the same period. We also increased the number of top-tier movies we participated in and deepened our presence. Out of the top 10 domestic films in terms of box office in 2024, Maoyan was involved in the production/distribution of 8 movies, including 6 movies for which we acted as a lead distributor. During the Reporting Period, we continued to refine our promotion and distribution capabilities and methodologies, while maintaining a keen sense of market conditions and project evaluation. From early-stage insights into themes, release dates, and evolving user demands to refined operations, we continued to improve and streamline our promotion and distribution capabilities, product systems, and organizational development. We also further standardized our promotion and distribution processes, covering various areas including pre-release marketing, short videos, materials, and collaborative promotion and distribution coordination. At the same time, we persisted in iterating and optimizing our product promotion and distribution capabilities, embraced new technologies and capabilities, and continued exploring synergies among various industries. For instance, we collaborated with mainstream platforms including Baidu, Tencent, and Douyin on AI technology applications in a number of movies, effectively enhancing the movies' promotional effects and user engagement. Leveraging our high-quality promotion and distribution services, as well as our long-standing and ever-growing movie selection and data capabilities, during the Reporting Period, we participated in the promotion and distribution of 60 domestic movies, among which we acted as a lead distributor for 36 domestic movies, setting new records in terms of both the number of movies and the box office. Many of these movies performed exceptionally well in the following release periods: During the 2024 New Year, Shining For One Thing (一閃一閃亮星星), Johnny Keep Walking! (年會不能停!) and The Goldfinger (金手指), for which we acted as a lead distributor/producer ranked among the top three in box office for the release period. During the 2024 Labour Day Holiday, The Last Frenzy (末路狂花錢), for which we acted as the lead distributor/producer ranked second in box office for the release period. During the 2024 Dragon Boat Festival, Be My Friend (我才不要和你做朋友呢), for which we acted as a lead distributor/producer ranked No. 1 in box office, respectively for the release period. During the 2024 summer movie season, Successor (抓娃娃) and A Place Called Silence (默殺), for which we acted as a lead distributor/producer ranked first and second in box office for the release period. During the 2024 National Day, The Volunteers: The Battle of Life and Death (志願軍: 存亡之戰), for which we acted as a lead distributor/producer ranked first in box office for the release period. Moreover, several of the aforementioned movies won or were nominated for awards at the Hundred Flowers Awards (大衆電影百花獎), the China Golden Rooster Awards (中國電影金雞獎), the Changchun Film Festival (長春電影節), the Hong Kong Film Awards (香港金像獎), the Asian Film Awards (亞洲電影大獎), and the Tokyo International Film Festival (東京國際電影節). In particular, during the last five consecutive Spring Festivals, from 2021 to 2025, movies for which we acted as a lead distributor achieved outstanding performances and claimed the top two spots in the corresponding film seasons, including DETECTIVE CHINATOWN 1900 (唐探1900) in 2025, Pegasus 2 (飛馳人生2) in 2024, Full River Red (滿江紅) (ranking No. 7 in China's movie history) in 2023, Too Cool To Kill (這個殺手不太冷靜) in 2022, and Hi, Mom (你好，李煥英) (ranking No. 4 in China's movie history) in 2021. These successes again demonstrated our consistent and reliable ability to identify and capture high-quality content. We continued to focus on self-production and creation, strengthened our own IP development, and enhanced our ability to develop and produce excellent content achieving further breakthroughs in the production domain. During the Reporting Period, we successively released several self- produced movies including A Place Called Silence (默殺), The Umbrella Fairy (傘少女), Go For Broke (重生), Panda Plan (熊貓計劃), and Honey Money Phony ("騙騙"喜歡你). Many of these movies achieved outstanding box office performance and reputation, including: A Place Called Silence (默殺) grossed RMB1.351 billion at the box office, making it the second-highest grossing film of the 2024 summer movie season, and received multiple awards and nominations at the 37th Tokyo International Film Festival (第37屆東京國際電影節) and the 19th Changchun Film Festival (第19屆長春電影節). Panda Project (熊貓計劃) is the best family bonding movie for the National Day season. Honey Money Phony ("騙騙"喜歡你) achieved outstanding box office performance during the 2024 New Year's Eve and 2025 New Year's Day seasons, ranking the third-highest box office revenue in both periods. Furthermore, we remain committed to the animated film industry with a long-term, patient approach. To date, we have made strategic investments and taken concrete steps in talent development, deep collaboration with content creators, IP incubation and growth, technological innovation, and capacity expansion. This year, Endless Journey of Love (時間之子), the first 3D animated movie that we self-produced, is set to meet the audience on May 30, 2025. Furthermore, we involve in the production/distribution of animated movies that have either already been or are about to be scheduled, such as Nobody: Lang Lang Ago (小妖怪的夏天). Moving forward, we will continue to invest and remain committed to creating long-term value in animation movies. Currently, a series of movies for which we acted as a distributor/producer are already released, such as, The Dumpling Queen (水餃皇后), A Gilded Game (獵金游戲), Endless Journey of Love (時間之子), The Litchi Road (長安的荔枝) and Panda Plan 2 (熊貓計劃2). Furthermore, we continue to maintain a diverse and abundant pipeline of movie content covering varied themes. An array of movies in our pipeline are steadily progressing, such as, De Xian Jin Zhi (得閑謹制), Malice (惡意), Intercross (人•魚), VANISHED PEOPLE (消失的人), The Adventure (奇遇) and Nobody: Lang Lang Ago (小妖怪的夏天), as well as several of our self-produced films, such as Running In The Rain (千金不換), and Casual Revenge (即興謀殺). Online Entertainment Ticketing Services Since 2024, the offline performance market has maintained rich supply and strong demand. We have consistently invested in and developed our offline performance ticketing business, further enhancing our market competitiveness. During the Reporting Period, the total revenue and GMV of our offline performances reached new highs compared to the same period in previous years. As for large-scale performance events, in addition to continuing to provide ticketing services for several top-tier domestic artists' tours, including Jacky Cheung, Eason Chan, and Jay Chou, we also provided high-quality ticketing and on-site services for various top-tier international artists' concerts in China, including Kanye West and Mariah Carey. During the Reporting Period, the GMV of concerts for which Maoyan provided ticketing services grew by approximately 90% year-on-year. For local performance events, our market share continued to increase, and the category coverage of our services continues to grow and evolve. For instance, we actively promoted the online penetration of local Quyi shows, with their GMV increasing by approximately 90% year-on-year. We also supported cultural activities organised by local governments by distributing millions of consumption vouchers, driving GMV growth of over RMB10 million. In overseas regions, in addition to support services for various performances in Hong Kong through the Urban Ticketing System (城市售票網), we continued to expand the performance lineup of our self-operated ticketing platform, UUTIX, in the Hong Kong and Macau regions, serving multiple performances, including Macau 2049 (澳門2049) directed by Zhang Yimou (張藝謀) and ComplexCon Hong Kong. We have also established long-term ticketing business partnerships with several entertainment groups in Macau. In addition, we have actively explored cooperation opportunities in multiple regions, including Southeast Asia, the Middle East, and Latin America, and have established in-depth cooperation with several apps in these local regions. We will continue to strengthen our partnerships in the performance business going forward. In 2024, we continued to provide high-quality movie ticketing services to the industry, maintaining our market-leading position and continuously strengthening our competitiveness. During the Reporting Period, we continued to enrich our product offerings with "Cloud Block Booking" (雲包場) and other services, exploring and satisfying our users' diverse needs. In addition, we proactively expanded into new ticketing scenarios by leveraging emerging formats such as live streaming and merchandise promotions to broaden our user service coverage. Furthermore, we continued to enhance our service capabilities for film festivals and government cultural activities. During the Reporting Period, Maoyan served as the official ticketing platform for the 14th Beijing International Film Festival (第十四屆北京國際電影節) for the fourth consecutive year. We also provided ticketing and special promotions for multiple film festivals, including the 49th Hong Kong International Film Festival (第49屆香港國際電影節), the 11th Silk Road International Film Festival (第11屆絲綢之路國際電影節), and the 6th Hainan Island International Film Festival (第6屆海南島國際電影節). Furthermore, we conducted various public welfare activities at the provincial, municipal, and district levels across the country, including movie ticket discounts, a combination of movies and performance, and "savoring food through movies" (跟著電影品美食) campaigns. Advertising Services and Others In terms of promotional and marketing services, we fully leveraged our resource integration capabilities and deepened cooperation with a number of internet platforms. Leveraging our strategic foresight and advantages in products and resources, we expanded our audience reach to lower-tier markets and provided rich advertising promotions for films. During the Reporting Period, we upgraded our comprehensive live streaming marketing services, further diversifying our commercial offerings to boost online film promotions. These efforts generated over RMB10 million in commercialization revenue. To date, our content matrix has attracted a total number of more than 80 million fans. We continue to serve the movie industry with our "technology + big data" approach, while also keeping abreast of the integration of AI technology into the film and television industry. During the Reporting Period, we independently developed AI film creation software, designed to perform intelligent script analysis, intelligent character creation and other functions, effectively enhancing the efficiency of front-end script creation and communication processes. At the same time, we collaborated with multiple AI companies in the industry to jointly explore and advance the application of AI technology in animation production and visual storytelling. Maoyan Pro (貓眼專業版) continues to update and iterate its tool products, leading to a steady increase in industry influence, with the daily average visits reaching a historic high during the 2025 Spring Festival season. Maoyan Pro's global box office data service was further upgraded with more accurate and timely global box office data. This service currently covers major markets including North America, Japan, South Korea, the UK, and Australia, offering the industry a comprehensive and precise reference for global box office performance. As the first authoritative data and information platform in the industry to provide information on domestic movies' overseas release and box office performance, Maoyan Pro has become a key resource for the domestic film and television industry to gauge market performance abroad. Furthermore, during the Reporting Period, we officially launched Maoyan Pro's PC Professional Edition, providing multi-dimensional and scenario-based data query combinations. This upgrade helps our industry partners better formulate their promotion and distribution strategies. Maoyan Research Institute remains committed to leveraging precise and scientific data analysis to provide in-depth, systematic data services for films at every stage of their lifecycle, by closely monitoring market trends, audience preferences, and consumption habits. During the Reporting Period, Maoyan Research Institute published an array of data insights and analysis reports on audience profiles, viewing demands, and audience sentiments during multiple key seasons. Concurrently, Maoyan Research Institute actively expanded its early-stage user research, furnishing concept testing and IP research services for movie projects in development. This helps to keep the industry informed of audience feedback, thereby influencing content creation at its source. OUTLOOK As of March 26, 2025, the total box office for the domestic film market in 2025 had exceeded RMB24.2 billion. Notably, six movies, including NE ZHA 2 (哪吒之魔童閙海), were released during the Spring Festival season. Their total box office reached RMB9.51 billion with 187 million movie viewers, both setting new records for the Spring Festival season. As a key participant in China's film industry, we will adhere to the core development strategy of "Technology + Pan-entertainment" to deepen our presence in the pan-entertainment industry. With a firm commitment to improving our core competitiveness and profitability, we will uphold our original aspiration of serving the entire entertainment ecosystem, while driving high-quality development in the cultural and entertainment industry and making positive contribution to the development of a culture powerhouse. We will continue to strengthen our strategic investment in the entertainment content business, further solidifying our leading advantages and capabilities in movie promotion and distribution. We will also deepen our participation in the distribution and production of blockbusters. Moreover, we will remain committed to the long-term development of animated movies, as well as value creation. Live entertainment remains one of our Company's strategic development priorities. We will closely track market trends while continuing to increase our long-term investment in our performance business, enhancing our infrastructure and service capabilities to further strengthen our market competitiveness. At the same time, building on our existing platforms and business collaborations in Hong Kong and Macau, we will further expand commercial cooperation in these regions and beyond as we seek new growth opportunities and possibilities for the Company's development. Furthermore, we will continue to explore and expand innovative business opportunities, such as the integration of AI technology into film creation and new collaborative scenarios with cinemas and other partners. Last but not least, we would like to express our sincere gratitude to all of our colleagues, shareholders, and industry partners for their trust and support. Let us forge ahead together and propel the high-quality development of the film industry, advancing China's transformation into a cinematic powerhouse. About Maoyan Entertainment Maoyan Entertainment (1896.HK) is a leading technology-driven entertainment company providing diversified services and valuable industry insights in China's pan-entertainment industry. The Company's mission is to make it easy to create, deliver, and enjoy great entertainment. Based on its core development strategy of "Technology + Pan-Entertainment", the Company has grown from an online movie ticketing service provider into an innovative one-stop platform with comprehensive entertainment services. For more information, please visit https://ir.maoyan.com/. Investor Relations Contact Maoyan EntertainmentEmail: ir@maoyan.com Piacente Financial CommunicationsHelen WuEmail: maoyan@tpg-ir.comTel: +86-10-6508-0677 Non-IFRS Financial Measures To supplement the consolidated results of the Company prepared in accordance with IFRS, certain additional non-IFRS financial measures (in terms of, operating profit, operating margin, profit for the period, net margin, profit attributable to equity holders of the Company, basic EPS and diluted EPS), have been presented in this press release. These unaudited non-IFRS financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with IFRS. In addition, these non-IFRS financial measures may be defined differently from similar terms used by other companies. The Company's management believes that the non-IFRS financial measures provide investors with useful supplementary information to assess the performance of the Company's core operations by excluding certain noncash items and certain impact of M&A transactions. In addition, non-IFRS adjustments include relevant non-IFRS adjustments for the Company's material associates based on available published financials of the relevant material associates, or estimates made by the Company's management based on available information, certain expectations, assumptions and premises. Forward-Looking Statements This press release contains forward-looking statements relating to the business outlook, forecast business plans and growth strategies of the Company. These forward-looking statements are based on information currently available to the Company and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, some of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realized in future. Underlying the forward-looking statements is a large number of risks and uncertainties. Further information regarding these risks and uncertainties is included in our other public disclosure documents on our corporate website.
Winning projects to be showcased in an international campaign, promoted at COP30, and featured in a new documentary film AMSTERDAM, March 27, 2025 /PRNewswire/ -- Built by Nature (BbN) is excited to announce the launch of its 2025 global Prize, recognising exemplary real-world applications of the Principles for Responsible Timber Construction in predominantly timber buildings. On April 7, the grant-funding network will open applications for completed and in-use projects, including new builds, renovations, and significant extensions. The Prize will highlight excellence in demonstration of the Principles, with winners announced at the annual Built by Nature Summit in October. Winning buildings will be showcased at high-profile events and a documentary film premiered at COP, included in an international study tour, and presented as examples of responsible timber construction on the Built by Nature Knowledge Hub. A panel of international experts from across the construction value chain will judge submissions based on alignment with the Principles. Developed by Built by Nature – in collaboration with the Forest and Climate Leaders Partnership (FCLP), Bauhaus Earth and other stakeholders – the Principles establish a common framework of requirements to ensure the timber building industry can thrive sustainably. Promoting and leveraging projects that exemplify the Principles, the Prize campaign demonstrates to policymakers and the construction industry the relationship between responsible timber construction and positive outcomes for forests, biodiversity, climate, and communities across the globe. Paul King, CEO of Built by Nature says: "We are proud to launch our 2025 Prize to recognise the best timber construction projects from around the world. Entrants will be asked to show how their projects align with the Principles for Responsible Timber Construction, using existing project information. The sector is already delivering great timber buildings, now it's time to celebrate success and accelerate its replication." Prize judge Manuel Pulgar-Vidal, Global Leader of Climate & Energy at WWF and Interim Chair of the IUCN Climate Crisis Commission, says: "The Principles provide consensus-based guidance for policymakers and governments, to inform regulation and support incentives for investment. They can, and should, become the global standard for timber buildings, framed under sustainability rules." The judging panel also sees a return for Ana Belizário, Sales and Business Development Director of Brazilian mass timber manufacturer Urbem, who judged the first BbN Prize in 2024. She says: "COP30, in my native Brazil, is a huge moment for timber buildings. Ten years after the Paris Agreement, an Amazon COP must focus on timber supply chains so we can build more effectively for people, planet, and nature. This Prize will showcase the very best examples to the world." The Prize is open to all timber-based buildings that align with the Principles, with the application window opening on April 7. English is the preferred language for applications, with translation provided if required on request. Full details of the application criteria and process can be found on the Built by Nature website. About Built by Nature Built by Nature (BbN) is a not-for-profit organisation with a mission to transform the built environment by promoting the responsible use of timber and biobased materials. BbN connects demand-side construction industry leaders, fostering collaboration and knowledge sharing to drive systemic change. Its funding supports innovative cross-sector initiatives that overcome barriers and amplify the role of biobased materials in decarbonising construction for the benefit of climate, nature, and people. https://builtbn.org/
LILLE, France, March 26, 2025 /PRNewswire/ -- Taiwan Creative Content Agency (TAICCA) announced an agreement with Federation Studios today at Series Mania in Lille. Homme Tsai and Pascal Breton signing at the Series Mania. This strategic alliance would offer a fast track for creators, producers, investors, and distributors from both sides to ensure market access in Asia and Europe. The Taiwan Creative Content Agency (TAICCA), established in June 2019 and supported by the Ministry of Culture, is a professional intermediary organization working to facilitate the development of Taiwan's content industries including film and TV, publishing, pop music, ACG, and more. Founded by Pascal Breton and co-led by Lionel Uzan and Marco Chimenz, Federation Studios heralds a new breed of independent European studios, focusing on the creation, production, financing and distribution of high-quality original productions for the global market. Federation Studios works with the best talents worldwide and partners on the scene today to create a strong distribution portfolio as well as an array of premium international productions. The group federates 35 production companies located in Paris, Los Angeles, Rome, Madrid, London, Berlin, Cologne and Tel-Aviv and is experiencing a strong and rapid growth, with 40 series and 31 films that will be delivered in 2025. The establishment of this partnership with Federation Studios will accelerate the co-production between Europe and Asia, and strengthen the industry networks so as to build up a Euroasia distribution network while collaborating with both parties on training programs in script development and production. The agreement was signed by Pascal Breton, president of Federation Studios and TAICCA Chairperson Homme Tsai and witnessed by Jérémie Kessler, European and International Affairs director from CNC (Centre national du cinéma et de l'image animée) and Laurence Herszberg, General Director of Séries Mania. Franck Paris, director of the Bureau Français de Taipei, congratulates this alliance between Taiwan and France and he looks forward to future collaboration in the Euroasia distribution network. TAICCA chairperson Homme Tsai noted that through this cooperative partnership with Federation Studios, Taiwan will be able to optimize the exchange of resources with Europe, while boosting the development potential of cultural and creative industries in the global market. Pascal Breton, president of Federation Studios, noted during the signing ceremony, that this agreement is "a fantastic opportunity for Federation to develop films and series shot and co-produced in Taiwan, and to reinforce our distribution base for our European catalogue in the Asian territories. The exceptional expertise of Taiwanese professionals in technological innovation, as well as their creativity in the audiovisual industries, will be a major asset and we aim at combining and optimizing them with Federation's talents and know-how. With this first agreement in Asia, Federation completes its rapidly growing international development in Europe, and which is accelerating in the US, Latin America, and Africa." Homme Tsai and Pascal Breton signing at the Series Mania. Pascal Breton, President of Federation Studios at TCCF 2024. Homme Tsai (left), Laurence Herszberg, Director of Series Mania, Pascal Breton, President of Federation Studios & Jérémie Kessler, European and International Affairs director from CNC.
The Grand Winner "OUT OF SERVICE" Won Four Awards mue, Gloria, Laimaan@RubberBand, and Cath Wong Won the Best Actor and Actress Awards HONG KONG, March 25, 2025 /PRNewswire/ -- The 12th Microfilm Production Support Scheme (Music) ("The Support Scheme"), funded by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region, was organized by the Hong Kong Association of Interactive Marketing (HKAIM). The Awards Ceremony and screening of selected works took place yesterday at Theatre 2 of the Hong Kong Convention and Exhibition Centre. In addition to presenting 27 awards to the winners of the 12th Support Scheme, selected works from this year were also screened during the ceremony. "The 12th Microfilm Production Support Scheme (Music) Award Ceremony and Screening of Selected Works Screening successfully concluded. Guests, judges, mentors, representatives of supporting organizations, and the winning creative teams took a group photo. Since its launch in 2013, the Support Scheme has received massive support from various partners and witnessed the outstanding performance of production teams. In the 12th edition of the Support Scheme, a total of 31 works competed for the awards in the "Advertising Production Start-ups" and "Small Advertising Production Enterprises" categories. The participating works demonstrated exceptional professionalism, creativity, and technical skills and have received high praise from the judging panel. The gold prize for the "Best Microfilm Production Award" in the "Advertising Production Start-ups" category was won by "The Red Kiss", directed by Amy CHAN Tsz Kwan and starring HOPUI. In the "Small Advertising Production Enterprises" category, "OUT OF SERVICE", directed by LAI Wing Cheong and starring Laimaan@RubberBand, won the gold award for "Best Microfilm Production Award". Meanwhile, mue, Gloria, Laimaan@RubberBand, and Cath WONG each won the gold prize for "Best Actor Award" and "Best Actress Award" in the "Advertising Production Start-ups" and "Small Advertising Production Enterprises" categories, respectively. On the grand occasion of the 12th edition of the Support Scheme, the event was honored to have Mr. LAU Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism of the Government of the Hong Kong Special Administrative Region, as the guest of honor. Joining him included Mrs. Lowell CHO, Assistant Commissioner for Cultural and Creative Industries of the Government of the Hong Kong Special Administrative Region, Mr. Francis FONG Po Kiu, the President of the HKAIM, and Mr. Ricky FUNG, BBS, Chairman of IFPI Hong Kong Group, along with other guests. They attended the awards ceremony alongside local advertising production companies, directors, popular local singers and groups who participated in this year's Scheme to witness the announcement of the award winners. Mr. LAU Chun, Raistlin, JP, the Under Secretary for Culture, Sports and Tourism of the Culture, Sports and Tourism Bureau, delivered a speech at the awards ceremony to congratulate the winning production teams and express his appreciation to the HKAIM for successfully organizing the Support Scheme once again. Mr. Francis FONG Po Kiu, president of the HKAIM, expressed his gratitude to CCIDA for their support and funding for the Support Scheme. He highlighted how this Scheme has nurtured local directors and screenwriters providing opportunities for singers to participate in on-screen performances. Advertising Production Start-ups Category "The Red Kiss" Clinches the "Best Microfilm Production Award" Gold Prize in the "Advertising Production Start-ups" Category with Outstanding Cinematography Produced by Lightwood Production, directed by Amy CHAN Tsz Kwan, and starring HOPUI, "The Red Kiss" secured the Gold Award for "Best Microfilm Production Award" in the Advertising Production Start-ups Category. The judges commended the film's naturally flowing rhythm and profound character relationships, avoiding any sense of artificiality. Director of Photography Sam TAM also masterfully captured the actors' breaths, allowing audiences to feel the rich emotions through the lens. Such a technique is sophisticated and rare and deserves the "Best Cinematography Award". mue Delivers Naturally Nuanced Performance, Wins "Best Microfilm Actor" Gold Prize for "Hear I Stay" The Silver Award for "Best Microfilm Production" went to "Hear I Stay", produced by Adtitude Creative, directed by Serene NG, and starring mue. The judges commended the film's innovative and non-conventional story concept, which diverges from traditional narrative approaches. The character design and their relationships effectively conveyed the characters' inner worlds. The judges appreciated mue's dedicated performance, noting his natural acting was precisely calibrated, ultimately earning him the Gold Award for "Best Microfilm Actor" in the Advertising Production Start-ups Category. "The Lost Temperature" Boldly Wins Three Awards Alongside Chai Wan Cineclub, Securing Bronze for "Best Microfilm Production" In this year's Advertising Production Start-ups Category, two films were simultaneously awarded the Bronze Award for "Best Microfilm Production". Produced by Woodenswing Production, directed by YEUNG Cho Miu, and starring Peter CHEUNG Shung Tak, "The Lost Temperature" not only won the Bronze Award for "Best Microfilm Production" but also secured two additional awards in the Advertising Production Start-ups Category: "Best Microfilm Actor" Silver Award and "Best Microfilm Art Direction". The judges praised the film's intriguing concept and innovative communication between characters. Peter CHEUNG Shung Tak's performance, which skillfully blended the dual identities of an author and father, was deemed precisely calibrated, fully revealing the character's snobbery. Besides, the Art Director, WONG Hei Ching, skillfully controlled the colour aesthetics, maintaining a consistent colour palette throughout the film while precisely balancing the nuances between science fiction and reality. "Chai Wan Cineclub" produced by AARYN CHEUNG STUDIO, directed by TING Kin Fung, and starring CHARMING WAY, has received the Bronze Award for "Best Microfilm Production." The judges praised the film for its strong connection to local Hong Kong sentiment, effectively articulated the background of times while simultaneously evoking a profound sense of human connection, that resonates deeply with audiences. Gloria Wins Gold Award for "Best Microfilm Actress" with Outstanding Performance, Receiving High Praise from the Judge Panel In the Advertising Production Start-ups Category, Gloria from "MAMACAR", produced by From The Top Production Limited and directed by LAU Wing Man Doris, secured the Gold Award for "Best Microfilm Actress". Multiple judges highlighted the emotional complexity of her character, and Gloria successfully portrayed the imbalanced state between being a driver and a mother while maintaining a sense of rationality. Her performance demonstrated the character's transformation and truly touched the audience. The judges noted her significant improvements over the years, making her performance worthy of such high praise. Additionally, the film won the "Most Popular Microfilm Award" in the "Advertising Production Start-ups" category. The Silver Award went to Ashia, who was commended for breaking away from her typical image in "The Unwritten Guide", produced by Kangaroll Creative and directed by Joey LAM. Her portrayal of a playful and mischievous character was vivid and engaging. The film's playful and distinctive storyline earned it the "Best Scriptwriting Award". The Bronze Award for "Best Microfilm Actress" was awarded to Kiko for her role in "Always Fine", produced by Nowhere Pictures and directed by Thyestes Tong. Judges praised her ability to switch between characters seamlessly and depict the differences between a mother and daughter clearly, leaving a strong impression on the judging panel. In the Advertising Production Start-ups Category, the Bronze Award for "Best Microfilm Actor" went to Ko TSE for his"Method Acting" performance, produced by A-LISTER LIMITED and directed by Andre CHEUNG. The judges appreciated how he naturally let go of his image and allowed his humor to flow organically. Small Advertising Production Enterprises Category "OUT OF SERVICE" Excels, Sweeps Four Major Awards in the "Small Advertising Production Enterprises" Category Laimaan@RubberBand Wins Gold Award for "Best Microfilm Actor" Produced by TO BE CONTINUED, directed by LAI Wing Cheong, and starring Laimaan@RubberBand, "OUT OF SERVICE" achieved remarkable success in the Small Advertising Production Enterprises Category, winning four major awards, including the Gold Award for "Best Microfilm Production". The judges highly praised the film's coherent character design, its complete and engaging storytelling, and the ample room for creativity provided to the actors. They noted that the film's narrative structure was exceptionally well-crafted, with outstanding character development arcs and distinctively designed characters that left lasting impressions. The screenplay by LAI Wing Cheong and HUI Yat Hung earned them the "Best Microfilm Screenplay Award". Laimaan@RubberBand's portrayal of a middle-aged taxi driver was deemed impeccable. His bring-to-life performance perfectly captured the character's essence. The judges unanimously recognized his outstanding performance, giving him the well-deserved Gold Award for "Best Microfilm Actor". The film also won the "Most Popular Microfilm Award" in the "Small Advertising Production Enterprises" category. "A Touch of Light" Wins Three Awards in the Small Advertising Production Enterprises Category DEZ Secures Bronze Award for "Best Microfilm Actor" The Silver Award for "Best Microfilm Production" was awarded to "A Touch of Light", produced by LA VENE STUDIO LTD, directed by SO Ming and Fung NG, and starring DEZ. The judges praised the film for its comprehensive plot, tight pacing, and ability to convey the atmosphere of a marginal world effectively. They found the character design particularly intriguing, which splits personalities across multiple characters. DEZ's performance was deemed outstanding. He broke away from his typical image, vividly portraying men's despondency, earning him the Bronze Award for "Best Microfilm Actor". The Director of Photography Fung NG was also recognized with the "Best Cinematography Award". The judges commended his precise capture of the atmosphere and his excellent representation of Hong Kong's night ambiance. His skillful techniques in transitioning between indoor and outdoor environments impressed them. Cath Wong Wins Gold Award for "Best Microfilm Actress" with Multi-Layered Performance in "Over the Time" In the Small Advertising Production Enterprises Category, Cath WONG secured the Gold Award for "Best Microfilm Actress" for her performance in "Over the Time", produced by Lifestyle Media Concept Ltd. (Local Ginger) and directed by Aaron CHOW and LAI Chi Man. Judges praised Cath's nuanced performance, particularly her ability to dominate solo scenes with a natural, effortless approach that captured the complex emotions of happiness and loneliness in an overtime work environment. They highlighted her performance as both subtle and multi-dimensional. The film also received the Bronze Award for "Best Microfilm Production", with judges appreciating its authentic use of internet language and fascinating portrayal of office politics through creative techniques like dances. The character development was noted as particularly sophisticated and surreal. Produced by Hey Soul Studio, directed by Hazel, TSUI Hei Ching, and starring SIN Lok Yan, "God, I wonder where you are?" won the "Best Art Direction Award ". The judges praised Art Director Melissa LAI Ngai Ting's meticulous environmental handling and its diversity within, specifically mentioning that the scenes depicting heaven and earth were exceptional and worthy of recognition. The God-questioning angel featured in the film provides a unique character setting, and SIN Lok Yan's performance, with its theatrical quality, earned her the Silver Award for "Best Microfilm Actress". Blaster won the Silver Award for "Best Microfilm Actor." The judges found the group's performance in "STAKING", produced by Magic Hour Studio and directed by Siven HO, quite engaging, and were surprised by the chemistry generated between the actors. The judges particularly noted how the group scenes effectively highlighted the other characters, creating an interesting dynamic. Zaina SZE won the Bronze Award for "Best Microfilm Actress" for her performance in "Longed for Home", produced by Wave Production and directed by sfng. The judges considered her role highly challenging and praised her committed performance, successfully conveying the inner struggle of a daughter's guilt towards her father. About "The 12th Microfilm Production Support Scheme (Music)" The 12th Support Scheme consists of two categories. Tier 1 ("Advertising Production Start-ups" Category) consists of a total of 21 participating teams. Each team comprises a local newly established advertising production company with less than six years of establishment, a local director with less than six years of experience, and a local singer/group/band matched by drawing lots from the Support Scheme. Each team can receive a maximum subsidy of HKD 130,000 to produce an original microfilm for four to eight minutes. Tier 2 ("Small Advertising Production Enterprises" category), consists of 10 participating teams. Each team contains a local small-scale advertising company, a local director, and a local singer/group, forming their team. Each team can receive a maximum subsidy of HKD 240,000 to produce an original microfilm for 12 to 16 minutes. The participating singer/group, besides from providing songs for the microfilm produced by their creative team, are also required to participate in the performance of the microfilm to gain their performance opportunities and exposure. All participating production teams will be arranged to attend microfilm production training courses guided by expert mentors. The comprehensive training covers various aspects including screenwriting, directing, production, and post-production, and it aims to refine each microfilm produced under the Support Scheme. In addition to providing comprehensive training, the Support Scheme will promote the 31 original microfilms produced in this edition through different promotional channels, including the Hong Kong International Film and TV Market (FILMART) 2025, TVs, social media platforms, and the support scheme's website. This aims to introduce Hong Kong-produced microfilms to entertainment companies worldwide. Outstanding works or creative teams may also have the opportunity to be recommended to participate in international competitions related to microfilms or short films, to increase further the recognition of the young generation of Hong Kong creators. For more details about the 12th Support Scheme, please visit: http://www.microfilm-music.hk Organizer: Hong Kong Association of Interactive Marketing Lead Sponsor: The Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region
The Grand Winner "OUT OF SERVICE" Won Four Awards mue, Gloria, Laimaan@RubberBand, and Cath Wong Won the Best Actor and Actress Awards HONG KONG, March 24, 2025 /PRNewswire/ -- The 12th Microfilm Production Support Scheme (Music) ("The Support Scheme"), funded by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region, was organized by the Hong Kong Association of Interactive Marketing (HKAIM). The Awards Ceremony and screening of selected works took place at Theatre 2 of the Hong Kong Convention and Exhibition Centre. In addition to presenting 27 awards to the winners of the 12th Support Scheme, selected works from this year were also screened during the ceremony. Since its launch in 2013, the Support Scheme has received massive support from various partners and witnessed the outstanding performance of production teams. In the 12th edition of the Support Scheme, a total of 31 works competed for the awards in the "Advertising Production Start-ups" and "Small Advertising Production Enterprises" categories. The participating works demonstrated exceptional professionalism, creativity, and technical skills and have received high praise from the judging panel. The gold prize for the "Best Microfilm Production Award" in the "Advertising Production Start-ups" category was won by "The Red Kiss", directed by Amy CHAN Tsz Kwan and starring HOPUI. In the "Small Advertising Production Enterprises" category, "OUT OF SERVICE", directed by LAI Wing Cheong and starring Laimaan@RubberBand, won the gold award for "Best Microfilm Production Award". Meanwhile, mue, Gloria, Laimaan@RubberBand, and Cath WONG each won the gold prize for "Best Actor Award" and "Best Actress Award" in the "Advertising Production Start-ups" and "Small Advertising Production Enterprises" categories, respectively. On the grand occasion of the 12th edition of the Support Scheme, the event was honored to have Mr. LAU Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism of the Government of the Hong Kong Special Administrative Region, as the guest of honor. Joining him included Mrs. Lowell CHO, Assistant Commissioner for Cultural and Creative Industries of the Government of the Hong Kong Special Administrative Region, Mr. Francis FONG Po Kiu, the President of the HKAIM, and Mr. Ricky FUNG, BBS, Chairman of IFPI Hong Kong Group, along with other guests. They attended the awards ceremony alongside local advertising production companies, directors, popular local singers and groups who participated in this year's Scheme to witness the announcement of the award winners. Mr. LAU Chun, Raistlin, JP, the Under Secretary for Culture, Sports and Tourism of the Culture, Sports and Tourism Bureau, delivered a speech at the awards ceremony to congratulate the winning production teams and express his appreciation to the HKAIM for successfully organizing the Support Scheme once again. Mr. Francis FONG Po Kiu, president of the HKAIM, expressed his gratitude to CCIDA for their support and funding for the Support Scheme. He highlighted how this Scheme has nurtured local directors and screenwriters providing opportunities for singers to participate in on-screen performances. Advertising Production Start-ups Category "The Red Kiss" Clinches the "Best Microfilm Production Award" Gold Prize in the "Advertising Production Start-ups" Category with Outstanding Cinematography Produced by Lightwood Production, directed by Amy CHAN Tsz Kwan, and starring HOPUI, "The Red Kiss" secured the Gold Award for "Best Microfilm Production Award" in the Advertising Production Start-ups Category. The judges commended the film's naturally flowing rhythm and profound character relationships, avoiding any sense of artificiality. Director of Photography Sam TAM also masterfully captured the actors' breaths, allowing audiences to feel the rich emotions through the lens. Such a technique is sophisticated and rare and deserves the "Best Cinematography Award". mue Delivers Naturally Nuanced Performance, Wins "Best Microfilm Actor" Gold Prize for "Hear I Stay" The Silver Award for "Best Microfilm Production" went to "Hear I Stay", produced by Adtitude Creative, directed by Serene NG, and starring mue. The judges commended the film's innovative and non-conventional story concept, which diverges from traditional narrative approaches. The character design and their relationships effectively conveyed the characters' inner worlds. The judges appreciated mue's dedicated performance, noting his natural acting was precisely calibrated, ultimately earning him the Gold Award for "Best Microfilm Actor" in the Advertising Production Start-ups Category. "The Lost Temperature" Boldly Wins Three AwardsAlongside Chai Wan Cineclub, Securing Bronze for "Best Microfilm Production" In this year's Advertising Production Start-ups Category, two films were simultaneously awarded the Bronze Award for "Best Microfilm Production". Produced by Woodenswing Production, directed by YEUNG Cho Miu, and starring Peter CHEUNG Shung Tak, "The Lost Temperature" not only won the Bronze Award for "Best Microfilm Production" but also secured two additional awards in the Advertising Production Start-ups Category: "Best Microfilm Actor" Silver Award and "Best Microfilm Art Direction". The judges praised the film's intriguing concept and innovative communication between characters. Peter CHEUNG Shung Tak's performance, which skillfully blended the dual identities of an author and father, was deemed precisely calibrated, fully revealing the character's snobbery. Besides, the Art Director, WONG Hei Ching, skillfully controlled the colour aesthetics, maintaining a consistent colour palette throughout the film while precisely balancing the nuances between science fiction and reality. "Chai Wan Cineclub" produced by AARYN CHEUNG STUDIO, directed by TING Kin Fung, and starring CHARMING WAY, has received the Bronze Award for "Best Microfilm Production." The judges praised the film for its strong connection to local Hong Kong sentiment, effectively articulated the background of times while simultaneously evoking a profound sense of human connection, that resonates deeply with audiences. Gloria Wins Gold Award for "Best Microfilm Actress" with Outstanding Performance, Receiving High Praise from the Judge Panel In the Advertising Production Start-ups Category, Gloria from "MAMACAR", produced by From The Top Production Limited and directed by LAU Wing Man Doris, secured the Gold Award for "Best Microfilm Actress". Multiple judges highlighted the emotional complexity of her character, and Gloria successfully portrayed the imbalanced state between being a driver and a mother while maintaining a sense of rationality. Her performance demonstrated the character's transformation and truly touched the audience. The judges noted her significant improvements over the years, making her performance worthy of such high praise. Additionally, the film won the "Most Popular Microfilm Award" in the "Advertising Production Start-ups" category. The Silver Award went to Ashia, who was commended for breaking away from her typical image in "The Unwritten Guide", produced by Kangaroll Creative and directed by Joey LAM. Her portrayal of a playful and mischievous character was vivid and engaging. The film's playful and distinctive storyline earned it the "Best Scriptwriting Award". The Bronze Award for "Best Microfilm Actress" was awarded to Kiko for her role in "Always Fine", produced by Nowhere Pictures and directed by Thyestes Tong. Judges praised her ability to switch between characters seamlessly and depict the differences between a mother and daughter clearly, leaving a strong impression on the judging panel. In the Advertising Production Start-ups Category, the Bronze Award for "Best Microfilm Actor" went to Ko TSE for his"Method Acting" performance, produced by A-LISTER LIMITED and directed by Andre CHEUNG. The judges appreciated how he naturally let go of his image and allowed his humor to flow organically. Small Advertising Production Enterprises Category "OUT OF SERVICE" Excels, Sweeps Four Major Awards in the "Small Advertising Production Enterprises" CategoryLaimaan@RubberBand Wins Gold Award for "Best Microfilm Actor" Produced by TO BE CONTINUED, directed by LAI Wing Cheong, and starring Laimaan@RubberBand, "OUT OF SERVICE" achieved remarkable success in the Small Advertising Production Enterprises Category, winning four major awards, including the Gold Award for "Best Microfilm Production". The judges highly praised the film's coherent character design, its complete and engaging storytelling, and the ample room for creativity provided to the actors. They noted that the film's narrative structure was exceptionally well-crafted, with outstanding character development arcs and distinctively designed characters that left lasting impressions. The screenplay by LAI Wing Cheong and HUI Yat Hung earned them the "Best Microfilm Screenplay Award". Laimaan@RubberBand's portrayal of a middle-aged taxi driver was deemed impeccable. His bring-to-life performance perfectly captured the character's essence. The judges unanimously recognized his outstanding performance, giving him the well-deserved Gold Award for "Best Microfilm Actor". The film also won the "Most Popular Microfilm Award" in the "Small Advertising Production Enterprises" category. "A Touch of Light" Wins Three Awards in the Small Advertising Production Enterprises CategoryDEZ Secures Bronze Award for "Best Microfilm Actor" The Silver Award for "Best Microfilm Production" was awarded to "A Touch of Light", produced by LA VENE STUDIO LTD, directed by SO Ming and Fung NG, and starring DEZ. The judges praised the film for its comprehensive plot, tight pacing, and ability to convey the atmosphere of a marginal world effectively. They found the character design particularly intriguing, which splits personalities across multiple characters. DEZ's performance was deemed outstanding. He broke away from his typical image, vividly portraying men's despondency, earning him the Bronze Award for "Best Microfilm Actor". The Director of Photography Fung NG was also recognized with the "Best Cinematography Award". The judges commended his precise capture of the atmosphere and his excellent representation of Hong Kong's night ambiance. His skillful techniques in transitioning between indoor and outdoor environments impressed them. Cath Wong Wins Gold Award for "Best Microfilm Actress" with Multi-Layered Performance in "Over the Time" In the Small Advertising Production Enterprises Category, Cath WONG secured the Gold Award for "Best Microfilm Actress" for her performance in "Over the Time", produced by Lifestyle Media Concept Ltd. (Local Ginger) and directed by Aaron CHOW and LAI Chi Man. Judges praised Cath's nuanced performance, particularly her ability to dominate solo scenes with a natural, effortless approach that captured the complex emotions of happiness and loneliness in an overtime work environment. They highlighted her performance as both subtle and multi-dimensional. The film also received the Bronze Award for "Best Microfilm Production", with judges appreciating its authentic use of internet language and fascinating portrayal of office politics through creative techniques like dances. The character development was noted as particularly sophisticated and surreal. Produced by Hey Soul Studio, directed by Hazel, TSUI Hei Ching, and starring SIN Lok Yan, "God, I wonder where you are?" won the "Best Art Direction Award ". The judges praised Art Director Melissa LAI Ngai Ting's meticulous environmental handling and its diversity within, specifically mentioning that the scenes depicting heaven and earth were exceptional and worthy of recognition. The God-questioning angel featured in the film provides a unique character setting, and SIN Lok Yan's performance, with its theatrical quality, earned her the Silver Award for "Best Microfilm Actress". Blaster won the Silver Award for "Best Microfilm Actor." The judges found the group's performance in "STAKING", produced by Magic Hour Studio and directed by Siven HO, quite engaging, and were surprised by the chemistry generated between the actors. The judges particularly noted how the group scenes effectively highlighted the other characters, creating an interesting dynamic. Zaina SZE won the Bronze Award for "Best Microfilm Actress" for her performance in "Longed for Home", produced by Wave Production and directed by sfng. The judges considered her role highly challenging and praised her committed performance, successfully conveying the inner struggle of a daughter's guilt towards her father. About "The 12th Microfilm Production Support Scheme (Music)"The 12th Support Scheme consists of two categories. Tier 1 ("Advertising Production Start-ups" Category) consists of a total of 21 participating teams. Each team comprises a local newly established advertising production company with less than six years of establishment, a local director with less than six years of experience, and a local singer/group/band matched by drawing lots from the Support Scheme. Each team can receive a maximum subsidy of HKD 130,000 to produce an original microfilm for four to eight minutes. Tier 2 ("Small Advertising Production Enterprises" category), consists of 10 participating teams. Each team contains a local small-scale advertising company, a local director, and a local singer/group, forming their team. Each team can receive a maximum subsidy of HKD 240,000 to produce an original microfilm for 12 to 16 minutes. The participating singer/group, besides from providing songs for the microfilm produced by their creative team, are also required to participate in the performance of the microfilm to gain their performance opportunities and exposure. All participating production teams will be arranged to attend microfilm production training courses guided by expert mentors. The comprehensive training covers various aspects including screenwriting, directing, production, and post-production, and it aims to refine each microfilm produced under the Support Scheme. In addition to providing comprehensive training, the Support Scheme will promote the 31 original microfilms produced in this edition through different promotional channels, including the Hong Kong International Film and TV Market (FILMART) 2025, TVs, social media platforms, and the support scheme's website. This aims to introduce Hong Kong-produced microfilms to entertainment companies worldwide. Outstanding works or creative teams may also have the opportunity to be recommended to participate in international competitions related to microfilms or short films, to increase further the recognition of the young generation of Hong Kong creators. For more details about the 12th Support Scheme, please visit: http://www.microfilm-music.hk Organizer: Hong Kong Association of Interactive Marketing Lead Sponsor: The Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region
-Unveils the Ending Theme Song " Anata wa Kaibutsu(you are my monster)" performed by TOOBOE- TOKYO, March 22, 2025 /PRNewswire/ -- CyberAgent, Inc. today has revealed the latest information at the special stage event for the TV anime "The Summer Hikaru Died" held today at AnimeJapan 2025, including the main trailer and additional cast announcements. main key visual "The Summer Hikaru Died" is a hit horror manga series about an ordinary high school boy, Yoshiki, who experiences various mysterious incidents in his life with Hikaru, a mysterious being who imitates his best friend Hikaru Indou. The story of "whatever it is" and the boy's madness has garnered significant attention, making it a must-see anime film. Following the announcement of the anime adaptation in May 2024, there is considerable anticipation among fans in Japan and worldwide. The animation will be directed by Ryohei Takeshita known as the director of "Jellyfish Can't Swim in the Night" and CygamesPictures will be handling the animation production for the series. In addition to the previously announced cast members Chiaki Kobayashi and Shuichiro Umeda, the new cast members Yumiri Hanamori, Wakana Kowaka, and Chikahiro Kobayashi made a surprise appearance on "The Summer Hikaru Died" special stage held today at AnimeJapan 2025. Furthermore, the main trailer, featuring the ending theme song "Anata wa Kaibutsu(you are my monster)" performed by TOOBOE was unveiled for the first time. Comments from the new casts and the production staff who are responsible for the character designs have also been revealed. Official website：https://hikanatsu-anime.com/ The main trailer：https://www.youtube.com/@hikaru_anime_en The Main Promotional Video Revealed! promotional video images The main trailer for "The Summer Hikaru Died" has been released. In this video, you can enjoy a sneak peek of the ending theme song "Anata wa Kaibutsu(you are my monster)" performed by TOOBOE, which is being revealed for the first time. Please look forward to the chilling blend of slice of life and the supernatural that defines this work. New Cast Comments Arrived! new casts Yumiri Hanamori (Asako Yamagishi) I'm Yumiri Hanamori, who will be playing the role of Asako Yamagishi in "The Summer Hikaru Died". The first time I read this work, I was greatly shocked that the story begins from the point where it didn't make it in time. In a place that shouldn't have existed. What if "something" very close to what didn't make it appears in front of us? What choice would we choose? What will be awaiting them at the end of their summer? I will do my best to play the role so that you can feel the atmosphere that sticks to your skin. Thank you very much. Wakana Kowaka (Rie Kurebayashi) I'm Wakana Kowaka, who will be playing the role of Rie Kurebayashi. I'm looking forward to seeing how this work, which is filled with various emotions, how it will be visualized. And the Mie dialect! We are all working so hard to record it! I want to do my best to play Rie Kurebayashi, who is close to Yoshiki and Hikaru and has kindness in her sternness. Chikahiro Kobayashi (Tanaka) When I read the original story, my heart was firmly grasped from the beginning! The scene of "Summer" that everyone feels nostalgic for is mixed with the fear and wonder of not knowing what is happening. It's really interesting. I'm very happy to be able to mix in with the atmosphere of this work...! Let's watch it together when summer comes! Additional character information released!! characters visual Asako Yamagishi (voiced by Yumiri Hanamori) A classmate of Yoshiki. Since childhood, she has been able to "hear" things that ordinary people cannot. She is tall, lively, and intelligent. Rie Kurebayashi (voiced by Wakana Kowaka) A housewife who can "see" things that ordinary people cannot. She worries about Yoshiki, who is with a dangerous and terrifying presence, and warns him to stay away. Tanaka (voiced by Chikahiro Kobayashi) A man who seems to be investigating something for a certain company. He is always carefree and elusive. He has a hamster as his partner. The ending theme song features the currently trending artist, TOOBOE! Theme Song for the Ending "Anata wa Kaibutsu(you are my monster)" by TOOBOE Lyrics, Composition, and Arrangement by TOOBOE Release: Summer 2025 TOOBOE（ Ending theme song artist） Hello, I'm TOOBOE, and I will be in charge of the ending theme song. In creating this piece, I delved deeply into the original story, contemplating how one might savor memories and promises upon realizing that the neighbor the one believed to be true isn't actually who the one thought. The more I tried to understand Yoshiki's feelings, the more pure, sorrowful, and cruel they became. The resulting song, "Anata wa Kaibutsu(you are my monster)" became a kind of forgiveness that I extended to the characters. I hope it can add a vibrant touch to this wonderful story. Thank you for your support. TOOBOE Profile Information A solo project led by the music creator "john," TOOBOE is involved in a wide range of creative activities, including lyrics, composition, arrangement, singing, illustration, and video production. With a distinctive voice and catchy, addictive music, TOOBOE is a multi-artist who seamlessly traverses the modern music scene between the internet and J-POP. TOOBOE made a major debut with the release of the first single "SHINZOU（HEART）" in April 2022. The song "JOUZAI（TABLET）," released in November 2022, was featured as the ending theme for Episode 4 of the TV anime "Chainsaw Man." Furthermore, the music video for "ITAINO ITAINO TONDEIKE" released in June 2024, has gained momentum worldwide, surpassing 20 million views on YouTube faster than " SHINZOU（HEART）" and " JOUZAI（TABLET）," both of which had already exceeded 20 million views. Official Site: https://www.sonymusic.co.jp/artist/tooboe/ X：(TOOBOE): https://twitter.com/casablancalanca?s=20&t=AuMjmQ4Tq4j0bIfSzh5hNA (Official): https://twitter.com/tooboeofficial Instagram: https://www.instagram.com/john_tooboe/ TikTok: https://www.tiktok.com/discover/jhon-tooboe?lang=ja-JP YouTube: https://www.youtube.com/channel/UC9rPALOT-ZVc7VEXATYSNCA Additional Staff Comments Arrived! Cast Yoshiki Tsujinaka: Chiaki Kobayashi Hikaru: Shuichiro Umeda Asako Yamagishi: Yumiri Hanamori Rie Kurebayashi: Wakana Kowaka Tanaka: Chikahiro Kobayashi Staff: Original Work: Mokumokuren (Serialized in KADOKAWA's "YOUNG ACE UP") Director /Series Composition: Ryohei Takeshita Character Design & Chief Animation Director: Yuichi Takahashi DORODORO Animator: Masanobu Hiraoka Prop Design: Ryunosuke Oji Sub Character Design: Mai Watanabe, Hiroko Seigan, Shoko Nagasawa Art Setting: Shuhei Tada, Takeshi Takahashi, Yohihiro Sono Art Director: Kohei Honda Color Design: Naomi Nakano Assistant Color Design: Yuko Koshida 3D Supervisor: Yoshinori Nakano Director of Photography: Tomohiro Maeda 2D Design: Yusuke Nagara, Yuri Tsue Editing: Kashiko Kimura Sound Direction: Koji Kasamatsu Sound Production: dugout Music: Taro Umebayashi Ending Theme Song "Anata wa Kaibutsu(you are my monster)" by TOOBOE Animation Production: CygamesPictures Staff comments Yuichi Takahashi (Character Designer & Chief Animation Director) Hikaru and Yoshiki may appear simple at first glance, but the breath and body temperature emanating from inside the characters can be felt thanks to the overwhelming persuasiveness and descriptive power of the original work. The heat oozing out of the characters, and the reconstruction of the original character modeling, which seems to depict that as well, was a challenge that had never been attempted before. We hope that we were able to reproduce the body temperature of the characters that we felt from the original work. Masanobu Hiraoka (DORODORO Animator) I am always thinking about how to express the unique and unsettling atmosphere of "The Summer Hikaru Died" in terms of the artwork. In particular, the depiction of "DORODORO" with a heterogeneous presence is one of the important elements that accentuate the eeriness of this work. The viscosity and weight of the movement, as well as the unpleasantness of the spread of the "DORODORO" were carefully considered in order to leave a strong impression on the audience. We made sure that the disturbing nature of the original work and the horror that lurks within its beauty could be expressed in the images. I hope you will enjoy the "distorted beauty" that only a film can capture. Taro Umebayashi (Music) I am very honored to be involved in Mokumokuren's "The Summer Hikaru Died" which is loved by so many fans. I am working on the music for the animation directed by Ryohei Takeshita so that I can contribute to the expression of the work in any way I can. Follow "The Summer Hikaru Died" for the latest news and announcements： Official website: https://hikanatsu-anime.com/ Official X : https://x.com/hikaru_anime_en Netflix Title Page: https://www.netflix.com/title/81948057 About "The Summer Hikaru Died" "The Summer Hikaru Died" is a hit horror manga series about an ordinary high school boy, Yoshiki, who experiences various mysterious incidents in his life with Hikaru, a mysterious being who imitates his best friend Hikaru Indou. The story of "whatever it is" and the boy's madness has garnered significant attention, making it a must-see anime film. Following the announcement of the anime adaptation in May 2024, there is considerable anticipation among fans in Japan and worldwide. Introduction In a certain village Since their childhood, they have grown up together. Yoshiki and Hikaru, childhood friends. the sun shining down on them the chirping sound of a cryptotympana facialis Ice cream on the way home Laughing over trivial things One day in summer, no different from any other day ...... You're not Hikaru after all, are you? Half a year ago, Hikaru went missing in the mountains. A week later, he came back on a whim. The voice, the figure, the thing that looked like Hikaru What was stirring inside... "Hikaru is no longer with us. ...... if that's the case." Starting the days with "something" in the form of a friend, The "same as usual" everyday life. But at the same time... Strange incidents begin to plague the village. Falling into the unknown "something" The curtain rises on a coming-of-age horror story. Work Information Original story: Based on the comic "The Summer Hikaru Died" by Mokumokuren, originally serialized in the YOUNG ACE UP published by KADOKAWA Director/Series Composition : Ryohei Takeshita Character Design/Chief Animation Director ：Yuichi Takahashi DORODORO Animator : Masanobu Hiraoka Animation Production ：CygamesPictures Copyright ：©Mokumokuren/KADOKAWA/The Summer Hikaru Died Partners Copyrights must be indicated when posting or using the image materials. Original work information Title ："The Summer Hikaru Died" Author ：Mokumokuren Previously published: Volumes 1-5 (Kadokawa Comics A) Available on YenPress https://yenpress.com/series/the-summer-hikaru-died
Film & Motion Picture
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