本網站使用瀏覽器紀錄 (Cookies) 來提供您最好的使用體驗,我們使用的 Cookie 也包括了第三方 Cookie。相關資訊請訪問我們的隱私權與 Cookie 政策。如果您選擇繼續瀏覽或關閉這個提示,便表示您已接受我們的網站使用條款。 關閉
New release of IFS BOLO 15 will deliver unmatched back-office efficiency powered by IFS.ai IFS BOLO 15 also brings AI automation for AP invoicing capabilities to improve cash flow Further product updates for IFS Tobin and IFS iLandMan streamline brine leasing process to aid transition to clean energy portfolios ORLANDO, Fla., Oct. 16, 2024 /PRNewswire/ -- IFS Unleashed IFS, the leading provider of enterprise cloud and Industrial AI software, today announced three product enhancements set to reimagine the way upstream operators do business in North America and beyond. The new updates leverage the power of IFS.ai to drive new back-office efficiencies and new leasing capabilities help streamline operations and processes for clean energy projects. First, IFS Energy & Resources, the oil and gas arm and business unit within IFS, today unveiled IFS BOLO 15, the latest iteration of IFS BOLO and the next-generation oil and gas accounting solution that possesses the most processing power in the industry to handle any business scenario. IFS BOLO 15 creates a step change in back-office efficiency through streamlined workflows, a substantial reduction in rework, and the simplification of audits. Powered by IFS.ai and layered with artificial intelligence, this software delivers significant benefits: Modern Usability: A completely refreshed user interface (UI) that's both familiar and intuitive, minimizing learning time Enhanced Security: Multi-layered security that includes features at the code, networking, and data levels for unmatched protection Open Data Access: Integration with Microsoft Power BI to unlock unlimited data analysis Second, IFS Energy & Resources customers can add new AP invoicing capabilities included with the BOLO 15 release to expand their IFS Excalibur, IFS Qbyte, IFS IDEAS, and IFS Enterprise Upstream investments. The AP invoicing module powered by IFS.ai provides open, cutting-edge automation to improve cash flow by increasing productivity through reduced processing time, improved accuracy, and optimized payment cycles. Additionally, vendor relationships are enhanced with a convenient self-service portal. Third, IFS is committed to fostering sustainable practices. IFS Energy & Resources' new brine leasing capability, delivered through the combination of IFS iLandMan enriched with IFS Tobin data, streamlines the leasing process and improves operational efficiency for Lithium projects, a critical component in the clean energy transition. This allows existing IFS customers to seamlessly extend their trusted industry solution to their new energies portfolios. As a business, IFS Energy & Resources continues to bridge the gap from the oil field through the back office to reduce Scope 1 & 2 emissions. With IFS, oil and gas customers can comfortably supplement and extend their existing enterprise with IFS Cloud, IFS Ultimo, and now IFS Copperleaf for Asset Investment Planning (AIP) to unlock unique capabilities to optimize costs, manage risk, and achieve revenue assurance. Dale McMullin, Chief Technology Officer at IFS Energy & Resources, said, "These advancements and achievements are a testament to our product teams' innovation and steadfast development toward stronger and more efficient technology. The investment IFS continues to make in the energy and new energy industries is substantial. We're enabling customers with the tools they need to make an impact in their respective businesses, while also ensuring sustainability is woven into our development practices and the final products we deliver to customers." About IFS Energy & Resources IFS Energy & Resources (formerly P2 Energy Solutions) is the industry's most trusted partner in providing software and data solutions for the upstream oil and gas industry. Our market-leading solutions across production, accounting, land, and geospatial information are ubiquitous in the industry, and professionals from nearly 2,000 companies around the world rely on them to streamline workflows, automate business processes, lower operating expenses, and maximize asset value. We continuously leverage technology and innovation to build a competitive advantage so our customers can optimize productivity, performance, and profitability. Visit: ifs.com/energy-and-resources to learn more. About IFS IFS is the world's leading provider of Industrial AI and enterprise software for hardcore businesses that make, service, and power our planet. Our technology enables businesses which manufacture goods, maintain complex assets, and manage service-focused operations to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability. IFS Cloud is a fully composable AI-powered platform, designed for ultimate flexibility and adaptability to our customers' specific requirements and business evolution. It spans the needs of Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), Supply Chain Management (SCM), Information Technology Service Management (ITSM), and Field Service Management (FSM). IFS technology leverages AI, machine learning, real-time data and analytics to empower our customers to make informed strategic decisions and excel at their Moment of Service™. IFS was founded in 1983 by five university friends who pitched a tent outside our first customer's site to ensure they would be available 24/7 and the needs of the customer would come first. Since then, IFS has grown into a global leader with over 6,500 employees in 80 countries. Driven by those foundational values of agility, customer-centricity, and trust, IFS is recognized worldwide for delivering value and supporting strategic transformations. We are the most recommended supplier in our sector. Visit ifs.com to learn why. Contact information:EUROPE / MEA / APJ:Adam GillbeEmail: adam.gillbe@ifs.com NORTH AMERICA / LATAM:Mairi MorganEmail: mairi.morgan@ifs.com This information was brought to you by Cision http://news.cision.com https://news.cision.com/ifs/r/ifs-releases-next-gen--ai-driven-product-enhancements-to-help-oil---gas-organizations-unlock-new-eff,c4052018 The following files are available for download: https://mb.cision.com/Main/855/4052018/3057401.pdf Release https://news.cision.com/ifs/i/930x423upstream-oil-gas-for-unleashed-news-release-copy,c3342807 930x423Upstream Oil Gas for Unleashed News Release copy
SHANGHAI, Oct. 16, 2024 /PRNewswire/ -- TCL's NXTPAPER display has been integrated into the latest flagship smart learning tablet, the Squirrel Ai S20, which made its debut at CES 2024. The collaboration between TCL and Squirrel Ai Learning builds on the success of the Squirrel Ai V12 series, further strengthening their partnership in artificial intelligence (AI) and smart education, while ushering in a new era of AI-enabled learning devices. The Squirrel Ai S20, equipped with TCL's NXTPAPER eye-care display, providing a paper-like reading experience that optimizes eye comfort. It also features posture-based distance reminders to safeguard ocular health. The tablet leverages AI and big data to introduce the world's first adaptive large learning model, distancing itself from the traditional one-size-fits-all approach and embracing personalized learning. The development gives each student access to more individualized and intelligent learning solutions and experiences. Powered by this large model, the S20 boasts comprehensive diagnostic and assessment capabilities, pinpointing student weaknesses and crafting tailored learning plans. Additionally, the system supports emotional interventions, analyzes children's capabilities and skills, and provides positive feedback to encourage good learning habits, enhance emotional engagement, and help each child reach their full potential. At CES, discussions between TCL and Squirrel Ai focused on the existing education ecosystem. Zhang Xin, CEO of TCL Communication, highlighted TCL's leadership in display technology and the growing recognition of NXTPAPER technology among parents, teachers, journalists, and startups like Squirrel Ai. Derek Li, Chairman and Chief Education Technology Scientist of Squirrel Ai and Chairman of the IEEE Working Group for AI Education Large Model Standards, commented, "As China's first tech unicorn in AI adaptive learning for education, our company has been engaged in technological development and product innovation in response to the country's call, continuously leveraging technological advancements to support education. In collaboration with TCL, a prominent industry partner, the Squirrel Ai S20 places a priority on student eye health while also unveiling our first adaptive large learning model on a global scale. The pioneering solution merges adaptive technology with multi-modal large models, driving the AI and smart education revolution forward." Squirrel Ai plans to launch an international version of its tablet by year's end, catering to the needs of students globally and broadening the awareness of Chinese edtech brands on the world stage. Looking ahead, TCL and Squirrel Ai are teaming up to leverage their respective expertise to push for standardized AI education in China and provide a transformative boost to the global education industry. About TCL Electronics TCL Electronics (1070.HK) ranks among the world's fastest-growing consumer electronics companies and is a global leader in the manufacturing of TVs and mobile devices, with TCL Communication as its wholly-owned subsidiary. For nearly four decades, TCL has operated manufacturing and R&D hubs worldwide, distributing products across 160+ countries and regions throughout the Americas, Europe, the Middle East, Africa, and Asia-Pacific. TCL specializes in the research, development and manufacturing of consumer electronics including TVs, mobile phones, audio devices, and smart home products. For more information about TCL's mobile communication business, please visit: http://www.tcl.com/global/en.html. TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. About Squirrel Ai Learning Squirrel Ai Learning has established itself as a tech-savvy startup in China, pioneering the integration of AI adaptive learning with education. With nine-plus years dedicated to AI research, it has rolled out the globe's first all-subject adaptive large learning model, marking China's first-ever fusion of adaptive learning with multi-modal large models for education. An Ernst & Young report rates Squirrel Ai's adaptive technology as achieving Level 5 autonomy in learning. Since 2021, the firm has shifted its focus to the mid-to-high-end smart learning device market, emphasizing L5 autonomy, with shipments surpassing 200,000 units. Squirrel Ai also provides adaptive teaching and learning SaaS systems to over 60,000 schools, reaching 24 million students. Its large model has collected and analyzed data from over 10 billion learning behaviors. Following extensive data training, Squirrel Ai has made significant advances in AI technologies, including recommendation algorithms and deep knowledge tracing. By leveraging its proprietary AI adaptive learning and teaching platform, Squirrel Ai is steadily expanding into the smart hardware domain. Its comprehensive suite includes AI-enhanced foundational skill development, intelligent diagnostic assessments, in-depth knowledge assessments, sequential learning, MCM learning strategies, skill mastery training, mistake analysis, spaced repetition, error tracking journals, performance feedback reports, and Level 5 AI-driven interactive teaching capabilities. The technology has earned widespread acclaim from parents, students, and educators alike. Currently, Squirrel Ai has a vast network of over 2,000 physical smart learning tablet stores nationwide, making it the largest AI learning device brand by retail footprint in China.
全新Supermicro系統可幫助客戶實現資料中心升級,進而更順暢地運行AI工作負載 加州聖荷西2024年10月16日 /美通社/ -- Supermicro, Inc.(納斯達克股票代碼:SMCI)作為AI/ML、HPC、雲端、儲存和5G/邊緣領域的全方位IT解決方案提供企業,宣布推出搭載AMD EPYC™ 9005系列處理器和AMD Instinct™ MI325X GPU的全新伺服器、GPU加速系統與儲存伺服器系列。全新H14產品系列為業界內機種最廣泛的伺服器系列之一,此系列包含Supermicro的Hyper系統、Twin多節點伺服器和AI推論GPU系統,且這些機種皆可搭配氣冷或液冷散熱技術。新型「Zen5」處理器核心架構使用了具有完整資料路徑的AVX-512向量指令,支援基於CPU的AI推論,且每週期指令數(IPC)比先前第四代EPYC處理器提升17%,使每核心的效能更為優異。 100124-AMD Supermicro的H14系列採用最新第五代AMD EPYC處理器,每個CPU最多搭載192個核心,且散熱設計功率(TDP)最高可達500W。新型H14系列包含Hyper和FlexTwin™系統,可因應更高的散熱需求。該系列也包含三個適用於AI訓練於推論工作負載的系統,最多可支援10個GPU,並以AMD EPYC 9005系列CPU作為主要處理器。此外,H14系列也具有兩個支援AMD Instinct MI325X GPU的系統。 Supermicro總裁暨執行長梁見後表示:「相較於採用第二代EPYC 7002系列CPU的Supermicro H11系統,搭載EPYC 9005 64核心CPU的Supermicro H14伺服器在SPECrate®2017_fp_base的效能表現註1上提升了2.44倍。此大幅度的效能改善使客戶可將資料中心總佔用空間縮減至少三分之二註2,同時增加新的AI運算性能,進一步提升資料中心能源效率。憑藉Supermicro的液冷和氣冷技術、多元系統設計,以及經驗證的建構組件解決方案,H14伺服器系列能夠提供最高的效能、密度和能源效率。」 如需 Supermicro H14 產品系列的詳細資訊,請瀏覽:www.supermicro.com/aplus AMD執行副總裁暨資料中心解決方案事業群總經理Forrest Norrod表示:「Supermicro的『Building Block解決方案』使其能夠持續使基於AMD架構的解決方案快速上市,並涵蓋多種極具吸引力的系統設計。我們與Supermicro合作,運用其全球內部工程設計和製造能力,再結合他們的氣冷和液冷系統機架級整合技術,可在任何規模上使客戶透過AMD EPYC CPU和Instinct GPU快速實現價值。」 Supermicro的 H14伺服器陣容包含以下產品系列: Hyper - Supermicro的旗艦級企業伺服器,可支援兩個EPYC 9005 CPU,每個CPU最多包含192 個核心,並具有500W的功率,同時可透過24個DIMM插槽支援最高9TB記憶體,提供最高的效能。Hyper包括配備最高12個2.5吋NVMe/SATA磁碟機槽的1U機箱,或配備最高24個2.5吋NVMe/SATA磁碟機槽的2U機箱,採用先進的散熱設計,可容納最高效能的CPU,適用於需求嚴苛的AI推論、企業或雲端工作負載。 CloudDC - 此多功能系統經過最佳化設計,適用於雲端資料中心,並在1U規格的機殼內搭載單一EPYC 9005 CPU,具有最高12個2.5吋NVMe/SATA硬碟機槽。此系統採用OCP(開放運算平台)DC-MHS 規格(資料中心模組化硬體系統)技術,確保與OCP標準相容。 GrandTwin™ - GrandTwin為4節點運算平台,將單一EPYC 9005 CPU容納到高密度2U外形規格內。此系統經常用於物件儲存、虛擬化、高效能運算應用等多伺服器叢集應用。 FlexTwin™ - FlexTwin是一款2U 4節點高效能、高密度運算系統,其中每個節點具有雙EPYC 9005 CPU。此系統採用先進液冷技術,可實現高能源效率,且能使最高效能的 EPYC 9005 CPU順暢運行,適用於高效能運算、EDA和其他需求嚴苛的工作負載。 5U GPU 系統 - Supermicro搭載 EPYC CPU的5U PCIe GPU系統最多支援10個雙寬加速器,適合設計與視覺化應用。 4U GPU 系統(液冷) - 搭載EPYC CPU的高密度8路加速器平台,使用先進的液冷技術,在最緊湊的4U外形規格內支援OAM加速器,專為高效能AI和高效能運算應用所設計。 8U GPU 系統 - 此8路加速器系統使用AMD Instinct MI325X GPU及EPYC 9005 CPU,適用於大規模的LLM AI訓練。其8U機箱可被部署在任何氣冷資料中心內。 搭載AMD EPYC CPU的Supermicro H14產品現已可供客戶透過Supermicro JumpStart計畫進行測試。 Supermicro已於2024年10月10日在舊金山 Moscone中心舉行的AMD Advancing AI Day上展示了全新H14解決方案。 註1 Supermicro A+ Server 2023US-TR4搭配兩個AMD EPYC 7702 64核心CPU,在 SPECrate®2017_fp_base測試中得分為485(https://www.spec.org/cpu2017/results/res2020q1/cpu2017-20200204-20866.html,資料擷取日期為2024年10月2日),對照搭配兩個AMD EPYC 9555 64核心CPU的Supermicro AS-2126HS-TN,於SPECrate®2017_fp_base測試中得分為1670。搭載9555 CPU的AS-2126HS-TN結果已於2024年10月10日在www.spec.org/cpu2017/results上發布。 註2根據註(1)所述的SPECrate®2017_fp_base測試比較,使用搭載9555 CPU的AS-2126HS-TN與搭載7702 CPU的2023US-TR4相比,系統數量減少了70.9%。 關於Super Micro Computer, Inc. Supermicro(納斯達克股票代碼:SMCI)為應用最佳化全方位IT解決方案的全球領導者。Supermicro的成立據點及營運中心位於美國加州聖荷西,致力為企業、雲端、AI和5G電信/邊緣IT基礎架構提供領先市場的創新技術。我們是全方位IT解決方案製造商,提供伺服器、AI、儲存、物聯網、交換器系統、軟體及支援服務。Supermicro的主機板、電源和機箱設計專業進一步推動了我們的發展與產品生產,為全球客戶實現了從雲端到邊緣的下一代創新。我們的產品皆由企業內部團隊設計及製造(在美國、亞洲及荷蘭),透過全球化營運實現極佳的規模與效率,並藉營運最佳化降低總體擁有成本(TCO),以及經由綠色運算技術減少環境衝擊。屢獲殊榮的Server Building Block Solutions®產品組合,讓客戶可以自由選擇這些具高度彈性、可重複使用且極為多元的建構式組合系統,我們支援各種外形尺寸、處理器、記憶體、GPU、儲存、網路、電源和散熱解決方案(空調、自然氣冷或液冷),因此能為客戶的工作負載與應用提供最佳的效能。 Supermicro、Server Building Block Solutions和We Keep IT Green皆為Super Micro Computer, Inc.的商標和/或註冊商標。 所有其他品牌、名稱和商標皆為其各自所有者之財產。 AS-812GS AS-1116CS AS 2116GT AS-212 AS-5126GS AS-4125GS AS-2126FT
Enhanced platform integrates powerful multi-agent AI orchestration that can accelerate the enterprise AI productivity-to-growth journey Dozens of businesses have already leveraged the platform to rapidly identify, build and pilot AI decisioning use cases that can deliver business value at scale TEANECK, N.J., Oct. 16, 2024 /PRNewswire/ -- Cognizant (NASDAQ:CTSH) today announced significant enhancements to its Cognizant Neuro® AI platform, aimed at enabling enterprises to rapidly discover, prototype, and develop AI use cases that can improve decision-making, leading to better company performance and new revenue opportunities. Babak Hodjat, CTO of AI at Cognizant, explains the multi-agent enhancements to Cognizant Neuro AI. According to data from a Cognizant and Oxford Economics study, most enterprises (76%) are looking to leverage AI to create new revenue streams but struggle with implementing and scaling cross-enterprise use cases. Many (70%) also don't think they're moving fast enough. The enhancements to Cognizant Neuro® AI address these problems -- in just minutes, business leaders can identify what business problems to tackle, scope them, and generate synthetic data or import their own anonymized data to start creating AI models. The platform can then predict and provide guidance on meeting business outcomes while justifying those decisions, thereby enabling businesses to quickly assess the impact of a variety of use cases. Now available to Cognizant clients, the enhanced Cognizant Neuro® AI platform has been tested, piloted and used by dozens of clients already and is backed by multiple patents. It can be leveraged for almost any industry or business challenge involving data analysis, from inventory management and dynamic pricing to fraud reduction and efficient staff allocation. The enhancements to the Neuro® AI platform began as research projects at the Cognizant AI Research Lab, which launched earlier this year. The lab focuses on researching and developing decision-based AI systems, and these enhancements are the first developments from the lab that have been integrated into a commercial offering. Gilead Sciences, a leading biopharmaceutical company and Cognizant client, commented on the enhanced Neuro® AI platform: "Many enterprises struggle to apply AI beyond predicting outcomes, and that's because solving real business problems usually involves thousands of different scenarios often with conflicting priorities," said Murali Vridhachalam, Head of Cloud, Data, and Analytics at Gilead Sciences. "With these latest updates, Cognizant Neuro® AI is the only platform I've seen that empowers businesses to quickly deploy end-to-end Gen AI use cases across various applications, and to uncover tangible, revenue-generating opportunities. Its innovative, multi-agent approach to managing decision workflows sets it apart in the industry." Another Cognizant client, Bayer Crop Science, also commented on their experience using the enhanced platform: "Agriculture is one of the most challenging professions, requiring intricate decision-making amid environmental uncertainties and the need to balance social, economic, and environmental objectives," said Patricio Salvatore La Rosa, Head of Decision Science at Bayer Crop Science. "We have directly tested several foundational components of Cognizant Neuro® AI, especially LEAF, which has empowered us to navigate complex scenarios effectively. By harnessing the collaborative capabilities of specialized Gen AI agents, we look forward to addressing intricate decision-making challenges in a reliable, transparent, and trustworthy manner." Cognizant has integrated powerful new features as part of the enhancements to Cognizant Neuro® AI, including a multi-agent powered discovery tool to identify use cases, called Opportunity Finder, as well as a suite of large language model (LLM) assistants that form a powerful AI decisioning engine. Clients first interact with the platform through Opportunity Finder, an LLM-assistant that helps identify potential AI decisioning use cases for their businesses. The Model Orchestrator, featuring a drag-and-drop interface, then enables users to clean up the data and apply a variety of machine learning models to it. Data preparation is streamlined through LLMs and then machine learning models are applied to predict outcomes while evolutionary AI models prescribe decisions. Once trained, the best models can be further interrogated through a web interface or queried via an LLM assistant. The enhanced Cognizant Neuro® AI platform is available with pre-built configurations that provide easy starting points for various use cases. These include healthcare (like drug discovery and treatment plans), finance (such as cybersecurity and fraud prevention), agriculture (like crop yield optimization and pesticide development), and general templates for supply chain, call centers, customer retention, and price optimization. "Businesses are struggling with how and where to apply AI to solve business problems, and that's why we've seen most AI use cases limited to prediction-based outcomes or single LLM chat-based solutions," said Babak Hodjat, Chief Technology Officer of AI at Cognizant. "Multi-agent AI systems hold the key to solving these problems, which is why Cognizant Neuro® AI is now built with one at its core. This platform puts business leaders – not just data scientists -- in the driver's seat, so they can tap into their own domain knowledge to quickly test and establish decision-making use cases for AI in minutes and then provide the resulting model code to iterate at scale." According to Gartner®, "Multiple agents can work toward a common goal that goes beyond the ability of individual agents. The combined application of multiple agents can tackle complex tasks that individual agents cannot, while creating more adaptable, scalable and robust solutions."1 Neil Ward-Dutton, VP Automation, AI and Analytics at IDC also commented: "As enterprises start to try to approach AI strategically, and move beyond experimentation, they are crying out to understand how to identify and prioritize use cases. Providers that can use technology to help accelerate the identification of use cases, and then use that technology to test and scale implementations, will be in a strong position." To learn more about the enhanced Cognizant Neuro® AI platform and sign up for a demo, visit cognizant.com/neuroai. About Cognizant Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant. About the Cognizant AI Research Lab The mission of the Cognizant AI Research Lab is to maximize human potential with Decision AI, a form of AI that combines generative AI, multi-agent architecture, deep learning, and evolutionary AI to create sophisticated decision-making systems. Decision AI powers Cognizant's Neuro® AI platform, which is utilized by Fortune 500 companies and non-profits to discover new ways to exceed their goals. The platform enables organizations to rapidly build AI that optimizes decision-making, leading to revenue growth and societal progress. Led by AI pioneers Babak Hodjat and Risto Miikkulainen, the lab collaborates with institutions, academia, and technology partners to develop groundbreaking AI solutions responsibly. With over 75 patents (issued or pending), the lab excels at combining scientific innovation with commercial application. It supports Cognizant's goal of improving everyday life, focusing on business and AI-for-good applications. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties and assumptions as to future events that may not prove to be accurate. These statements include, but are not limited to, express or implied forward-looking statements relating to the adoption of generative artificial intelligence and the effects of generative artificial intelligence on the workforce, businesses and economy. These statements are neither promises nor guarantees but are the findings of the study discussed above and remain subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Factors that could cause outcomes to differ materially from those expressed or implied include general economic conditions, the impact of technological development and competition, the competitive and rapidly changing nature of the markets we compete in, the competitive marketplace for talent and its impact on employee recruitment and retention, and the other factors discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law. 1 Gartner: Innovation Insight: AI Agents, April 3, 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. For more information, contact: U.S. Name Gabrielle Gugliocciello Email Gabrielle.Gugliocciello@cognizant.com Europe / APAC Name Christina Schneider Email christina.schneider@cognizant.com India Name Rashmi Vasisht Email rashmi.vasisht@cognizant.com
賦能廣告主透過「與 Abby 對話」,即可建立與管理廣告活動 台北2024年10月16日 /美通社/ -- 全球領先的內容推薦平台 Taboola,今日宣布推出業界領先的科技:生成式 AI 助理 「Abby」,此 AI 助理能賦能廣告主建立與管理廣告活動,即使沒有廣告專業技能,亦能輕易上手。 根據數據顯示,近 91% 的廣告主已經在使用或考慮應用生成式 AI 技術。由於廣告主希望提升效率、帶動更多銷售並提高投資報酬率,生成式 AI 的採用率近來劇增;此外更有 81% 的廣告主認為,這項技術可以提高公司的銷售業績。 「Abby 」是一款專為廣告主打造的先進 AI 助理,藉由對話方式,提供廣告主建立和啟動廣告活動等設定的相關建議,包括預算設置、廣告投放設定、廣告素材設計與優化等。 奠基於 Taboola 積累超過十年的廣告成功數據,「Abby」能協助廣告主僅用數分鐘的時間,有效讓廣告在優質且可信賴的新聞媒體網站發布,這些新聞媒體網站每天能觸及超過 6 億名活躍用戶。 在測試中,透過 「Abby」 建立的廣告活動上線速度,比起手動設置更是快了 75%。 「Abby」 協助建立並管理廣告主的所有媒體計劃,透過簡單的問題提示,可自動生成基於各種行銷目標的媒體計劃。廣告主應用時可以鎖定各種目標,例如提升銷量、提高品牌知名度或開發潛在客戶,並能靈活分配桌機介面和行動裝置介面的廣告預算。 「Abby」 也提供先進的 AI 生成廣告素材功能,讓廣告主能使用相同的對話式方法來建立和編輯圖片。無需任何圖片編輯軟體或專業知識,廣告主即可編輯背景及行動呼籲 (CTA),並打造相關的廣告標語。 「Abby 重新定義了廣告主的可能性,讓所有廣告主都能更輕鬆、更快速地建立廣告活動,」Taboola 創辦人暨執行長 Adam Singolda 表示。「Abby 讓廣告變得更普及和便捷,讓每個使用者在設置他們的廣告活動時,都像是在與資深廣告專家對話。廣告主可以用簡單的語言與 Abby 對話,並放手讓它作為廣告活動的專家。Abby 將最尖端的生成式 AI 應用技術、Taboola 獨特的數據,和最實用的策略整合在一起,以幫助廣告主成功。我們不斷致力於讓廣告主透過 Taboola 獲取成功。在這條路上,我們又往前邁進了一步。」
香港2024年10月16日 /美通社/ -- 全球領先的內容推薦平台 Taboola,今日宣布推出業界領先的科技:生成式 AI 助理 「Abby」,此 AI 助理能賦能廣告主建立與管理廣告活動,即使沒有廣告專業技能,亦能輕易上手。 根據數據顯示,近 91% 的廣告主已經在使用或考慮應用生成式 AI 技術。由於廣告主希望提升效率、帶動更多銷售並提高投資報酬率,生成式 AI 的採用率近來劇增;此外更有 81% 的廣告主認為,這項技術可以提高公司的銷售業績。 「Abby」是一款專為廣告主打造的先進 AI 助理,藉由對話方式,提供廣告主建立和啟動廣告活動等設定的相關建議,包括預算設置、廣告投放設定、廣告素材設計與優化等。 奠基於 Taboola 積累超過十年的廣告成功數據,「Abby」能協助廣告主僅用數分鐘的時間,有效讓廣告在優質且可信賴的新聞媒體網站發布,這些新聞媒體網站每天能觸及超過 6 億名活躍用戶。 在測試中,透過 「Abby」 建立的廣告活動上線速度,比起手動設置更是快了 75%。 「Abby」 協助建立並管理廣告主的所有媒體計劃,透過簡單的問題提示,可自動生成基於各種行銷目標的媒體計劃。廣告主應用時可以鎖定各種目標,例如提升銷量、提高品牌知名度或開發潛在客戶,並能靈活分配桌機介面和行動裝置介面的廣告預算。 「Abby」 也提供先進的 AI 生成廣告素材功能,讓廣告主能使用相同的對話式方法來建立和編輯圖片。無需任何圖片編輯軟體或專業知識,廣告主即可編輯背景及行動呼籲 (CTA),並打造相關的廣告標語。 「Abby 重新定義了廣告主的可能性,讓所有廣告主都能更輕鬆、更快速地建立廣告活動,」Taboola 創辦人暨執行長 Adam Singolda 表示。「Abby 讓廣告變得更普及和便捷,讓每個使用者在設置他們的廣告活動時,都像是在與資深廣告專家對話。廣告主可以用簡單的語言與 Abby 對話,並放手讓它作為廣告活動的專家。Abby 將最尖端的生成式 AI 應用技術、Taboola 獨特的數據,和最實用的策略整合在一起,以幫助廣告主成功。我們不斷致力於讓廣告主透過 Taboola 獲取成功。在這條路上,我們又往前邁進了一步。」
A12 藝術空間
AI
請先登入後才能發佈新聞。
還不是會員嗎?立即 加入台灣產經新聞網會員 ,使用免費新聞發佈服務。 (服務項目) (投稿規範)