Häagen-Dazs, the premium ice cream brand, has partnered with the Louvre Museum in France to launch a Mid-Autumn Festival ice cream mooncake gift set, showcasing its unique taste and creating a heartfelt artistic experience. Last year, Häagen-Dazs took its collaboration a step further by partnering with the Taiwanese online art platform 'WITHART in Art Rising,' inviting the artist Ku Chi-Chun, who had previously exhibited his artwork with artist Guo Yanfu at the Carrousel du Louvre in the Louvre Museum. Ku Chi-Chun created a series of innovative paintings inspired by the five iconic works in the Louvre Museum.
Art in Life: Bridging the Gap to the Top Artistic Palace Since the epic collaboration between Häagen-Dazs and the Louvre Museum was unveiled, it has garnered attention from various sectors. The gift set design incorporates iconic architectural elements like the 'Glass Pyramid' and renowned masterpieces such as the 'Mona Lisa's Smile' and 'Venus de Milo,' offering a sensory feast for both the eyes and taste buds. To further embody the integration of art into daily life and the genuine spirit of self-expression, as well as to demonstrate the brand's commitment to supporting contemporary art development, Häagen-Dazs collaborated with the 'WITHART in Art Rising' online art platform. They invited Taiwanese artist Ku Chi-Chun to utilize his NFT digital painting techniques and diverse Japanese materials introduced last year, transforming the classical works into creative and trendy art pieces.
By reinterpreting the Ku Chi-Chun's classic masterpieces while incorporating elements of the Mid-Autumn Festival, Ku Chi-Chun combines multiple mediums and vibrant colors, fully unleashing his creative energy and infusing the traditional festival with fresh possibilities. With her charming and youthful style, Ku Chi-Chun portrays the ethereal atmosphere of the 'Moon Goddess Radiance.'
Aligned with Häagen-Dazs' Mid-Autumn Festival campaign, a limited edition set will be introduced, offering collectors the opportunity to purchase a Häagen-Dazs ice cream mooncake gift set of their choice along with a limited edition print by an artist from 'WITHART in Art Rising.' The limited edition sets will be exclusively available on the 'WITHART in Art Rising' online art platform, allowing more people to have the chance to enjoy ice cream while attending art exhibitions. This collaboration not only demonstrates Häagen-Dazs' support for contemporary art in Taiwan but also represents its relentless pursuit of excellence and genuine commitment.