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根據統計，全台常態性露營人口已突破 200 萬人，走入自然的戶外休閒活動正成為主流生活方式之一。隨著 11 月 17 日「世界健行日（Take a Hike Day）」 推廣健康與運動風氣，全球領先的行動短影音平台 TikTok 上也興起結合自然體驗與戶外探索的「健康旅行」熱潮。創作者們透過短影音分享健行、露營與野溪溫泉等體驗，將健康休閒融入日常生活，也分享平台上熱門濾鏡，讓觀眾透過 TikTok 看見探索台灣大自然的多樣方式。 TikTok 熱門標籤掀起戶外風潮，創作者推廣登山文化與野溪溫泉 以「健康出遊」為核心的風潮，鼓勵更多人走出戶外、體驗自然，也讓 #登山 成為 TikTok 上熱度持續攀升、累積逾 6 萬則貼文的熱門話題。創作者舒伯特戶外（@super_outdoor123）以親民、有趣的風格分享登山路線與過程，從台灣百岳到國外步道，帶領觀眾一同感受自然的壯麗與療癒。同時，他也在影片中融入登山知識與安全觀念，像是戶外鞋的綁法、登山杖怎麼掛等，讓觀眾在欣賞美景的同時學會正確的戶外裝備觀念，在 TikTok 上推廣健康的登山文化，也讓更多人以更安全、愉快的方式親近山林，打造與自然共融的正向風氣。 隨著冬季腳步接近，TikTok 上的 #野溪溫泉 也成為熱門標籤，相關影片不僅分享全台各地的隱密溫泉秘境，為全台地方旅遊資源帶來新一波曝光與關注，也介紹如何安全、友善地享受大自然。TikTok 旅遊創作者肉比頭（@zoebitalk）拍攝多部影片和觀眾分享戶外活動，不只攀爬百岳也介紹台中的野溪秘境，利用運鏡將峽谷美景收於畫面之中。肉比頭也提醒觀眾注意天氣，利用平台分享景點的同時不忘宣傳安全第一的理念。 療癒系旅遊成新顯學，TikTok 創作者以懶人露營、熱門濾鏡掀起舒心出遊風潮 全球旅遊平台調查亦指出，70% 的 Z 世代旅客將旅行視為療癒與自我照護的方式，順應趨勢，#懶人露營也成為 TikTok 上熱門話題，標籤下的數千則短影音展示全台各地便利而富有特色的山林或水域露營地點，讓民眾在舒適的環境中親近自然、放鬆身心。 若想找到台灣有趣的懶人露營體驗，安安旅途中（@annyu_liao）在 TikTok 上分享她在苗栗的經驗，捕捉湖面、山林光影與日出景色，以細膩的畫面與剪輯呈現放鬆療癒的氛圍，將舒適露營與自然美景完美呈現給觀眾。TikTok 創作者薇薇住哪兒（@vivian_inhotel）也介紹全台各地的懶人露營，種類從高海拔、親子友善、奢華房車到高 CP 值，住宿開箱影片累計達百萬觀看，提供觀眾旅遊建議的同時，也讓台灣豐富的資源更為人所見。 TikTok 也提供各式濾鏡、剪輯與音效工具，創作者透過 Bright、 BlueSky 濾鏡為鏡頭下的風景增添色彩，打造更為吸睛的短影音內容，不僅透過畫面呈現台灣美景，也引導觀眾以安全、愉快的方式親近大自然。隨著世界健行日到來，不妨在出外踏青、探索台灣之美時，探索 TikTok 平台與創作者帶起的正向的休閒與運動文化，同時提升地方觀光的能見度與吸引力，讓 TikTok 的正向影響力持續擴大。
IAS Provides TikTok Pangle Advertisers with Increased Transparency and Brand Protection SINGAPORE, Oct. 29, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the ad network for TikTok for Business. TikTok Pangle totals over 380,000 global apps with a daily active user reach of 2.9 billion via app traffic. Advertisers can now pair IAS's AI-driven Total Media Quality (TMQ) for post-bid measurement on TikTok, with IAS's Post-Bid Measurement for TikTok Pangle to drive incremental reach with confidence. This builds on IAS's Social Optimization offerings for TikTok, which empower advertisers with greater transparency and control over their advertising investments on the platform. "Our advertisers greatly value IAS's scaled solutions on TikTok. These new Brand Safety features provide advertisers across the globe access to independent and trusted, third-party measurement across TikTok's offerings, including Pangle's hundreds of thousands of global apps," said Lisa Utzschneider, CEO of IAS. "IAS is committed to providing brands with greater transparency wherever they allocate digital media spend so they can scale campaigns with confidence." IAS's Post-Bid Measurement for TikTok Pangle provides global advertisers with: Expanded Total Media Quality coverage: Viewability, Invalid Traffic (IVT), and Brand Safety Measurement across TikTok Pangle, in addition to TMQ for TikTok with coverage including TikTok's For You Feed, Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets). Global reach: IAS supports TikTok Pangle advertising inventory spanning across 380,000 apps that reach audiences in the APAC, EMEA, and LATAM regions. Trusted, third-party measurement: Verification that ads running on TikTok Pangle appear alongside brand-safe mobile apps, adhering to industry standards. This latest announcement expands on the IAS partnership with TikTok which began with launching a pre-bid optimization product in 2021. In April, IAS announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. About Integral Ad Science Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
隨著消費型態轉變，夜市攤商面臨經營挑戰。統計指出，全台攤商數量高達 23 萬攤，在近五年卻有 24% 的下降。為從消費市場中突圍，新世代夜市攤商開始將行銷觸角延伸至數位平台，而全球領先的行動短影音平台 TikTok，即成為這股浪潮的關鍵舞台。透過 TikTok 短影音分享創業故事，夜市攤商不僅有效提升曝光與話題姓，也藉此拓展消費者客群，為夜市經濟帶來新的成長動能。 夜市攤商用 TikTok 說創業故事，吸引客流並擴展品牌影響力 在新北樂華夜市，23 歲的「棉花糖小子」（@marshmallow_ice_cream）以創意甜點在社群媒體上創造話題。她在 TikTok 上分享「烤棉花糖冰淇淋」的製作過程，搭配熱門音樂與 #樂華夜市、#甜點 等標籤，累積超過 25 萬讚數。她也分享白天上課、晚上擺攤的創業故事，以吃苦耐勞、肯學習、行動力等特質激勵觀眾，將網路流量轉化為實際客流，每天有將近六、七成顧客為影片觀眾。透過在 TikTok 等自媒體平台的推廣，棉花糖小子在創業第二年就將加盟店拓展至彰化，並與知名冰淇淋品牌合作，擴大品牌注入更大的影響力。 TikTok 創作者貝拉（@bella_88609）則在桃園中原夜市經營一間法式甜甜圈攤位。25 歲的她，堅持以「銅板價」製作具手作溫度的甜點，也在 TikTok 上記錄從籌備到研發的創業歷程，讓觀眾了解擺攤背後的準備與努力。在創業的短短一年間，貝拉的創業系列影片在 TikTok 上就累積突破 50 萬觀看，成功建立具高黏著度的消費客群。 創作者「夜市翻身學」（@nightmarket888）則透過探訪各大夜市創業者，分享夜市攤商不藏私的創業心法。除了從攤商經營者的角度，剖析產業趨勢和營運秘訣，夜市翻身學也解析消費者偏好，為有意投入夜市創業者帶來深度的市場洞察。 TikTok 多元創作工具，為夜市攤商簡化影片創作門檻 除了提供容易上手的影片平台，TikTok 也透過多元工具幫助中小微型創業者展現創意、擴大觸及。平台內建剪輯功能與「無限制音樂」資源，讓創作者能輕鬆搜尋並使用熱門配樂，提高影片曝光率。TikTok 創作者學院則提供完整知識庫，從拍攝技巧到社群經營，引導創作者善用平台資源創作高品質影片，讓創作者即使在夜間環境拍攝，也能真實呈現夜市的獨有氛圍。 透過年輕夜市創業者的短影音分享，TikTok 逐步成為夜市攤商的數位櫥窗，將夜市文化轉化為生動視覺故事，傳遞正面影響力。平台多樣化的創作功能，不僅協助夜市商家維持競爭力，也促進創意內容帶動經濟成長，帶動正向的創作循環。
The new live insight platform, built with IBM watsonx, will deliver real-time milestones, streaks and records directly to UFC broadcasts and data systems ARMONK, N.Y. and LAS VEGAS, Nov. 15, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and UFC, the world's premier mixed martial arts organization, today announced the next phase of their technological evolution with the launch of In-Fight Insights, an AI-driven live alert platform that monitors and reports in real time when notable milestones, streaks and records occur during UFC events. It is slated to debut at UFC® 322: DELLA MADDALENA vs. MAKHACHEV, which takes place at New York's Madison Square Garden this Saturday, November 15. IBM Corporation logo. As the Official AI Partner of UFC, the new technology solution taps into more than 13.2 million UFC data points from 20+ years of fights and more than 2400 current and former UFC athletes – elevating the viewing experience for both hardcore and casual fans alike. Part of the UFC Insights Engine built with IBM watsonx, the new In-Fight Insights capability marks the most advanced evolution of that system to date and the first live in-fight integration since the IBM-UFC partnership launched one year ago. Moving beyond pre- and post-fight applications into real-time moments, the engine is built to identify and trigger key fight moments, such as record-setting strike totals, streaks and other significant milestones as they happen. "UFC Insights Engine built with IBM watsonx is a complex AI package that goes deep to unearth new, real-time insights for fans in seconds," said Alon Cohen, Executive Vice President of Innovation for TKO. "Anyone who uses AI tools knows they are normally able to go deep or fast, but not both. In collaborating with IBM for these new in-fight stats though, we have optimized Insights Engine to accomplish both, a true game-changer." While Pre-Fight Insights will continue to provide analysis moments before the opening bell, In-Fight Insights will give broadcasters immediate contextual understanding to share with fans. By integrating these insights into the broadcast feed, UFC and IBM are delivering a new level of in-the-moment intelligence with commentators, production teams and fans. Data will also be stored in the UFC Insights Engine for archival and analytical purposes. "The launch of In-Fight Insights is the latest example of how AI is really changing the game for the live sports viewing experience for fans around the world," said Jonathan Adashek, Senior Vice President, Marketing & Communications, IBM. "It's a testament to the commitment of UFC to always think outside the octagon, to best capture the enormous storytelling potential and human element of the action going on inside the cage." Since announcing their partnership in November 2024, UFC and IBM have worked together to establish the foundation of the UFC Insights Engine, aggregating and analyzing the organization's rich library of fight data to create more personalized and data-driven fan experiences. The In-Fight Insights addition is part of a broader effort to scale the Insights Engine across all UFC platforms, including live broadcasts, pre-event programming, social media channels and in-venue activations. As the popularity of mixed martial arts continues to expand globally, UFC and IBM are leveraging AI and data to bring fans closer to the sport and its athletes than ever before. About UFCUFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 318 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC's athlete roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. About IBMIBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information. Media Contacts:IBM, ibm@berkcommunications.com UFC, ufcpress@ufc.com
阿聯酋迪拜2025年11月14日 /美通社/ -- 全球交易量第二大加密貨幣交易所Bybit欣然推出最新每週「瘋狂星期四」活動，透過專屬限時Bybit理財收益池，每週輪換質押幣種，收益加成。 該活動將參與感與機遇相結合，每週為用戶提供全新代幣選擇。每週四，新的為期七天的收益池將開放，為新老用戶量身設置了差異化的獎勵等級。 本週的特色資產是USD Coin (USDC)，它是市場上最受信任的穩定幣之一。符合條件的用戶可享受促銷利率，新用戶年化收益率最高可達200%，現有用戶年化收益率可達15%。USDC收益池將持續開放七天，直至下周特色代幣上線。 透過「瘋狂星期四」活動，Bybit持續拓展靈活的短期收益機會範圍，同時重點推介表現優異的數字資產。往期活動已囊括Solana (SOL)等代幣，未來活動將涵蓋各種領先的加密貨幣和穩定幣。 對於靈活和固定期限產品，由於收取貸款利息存在時間差，利息分配可能會有最多12小時的延遲。獎勵一經發放，將自動計入參與者的收益帳戶。 免責聲明：「瘋狂星期四」促銷活動僅適用於符合Bybit儲蓄服務資格的用戶。參與許可權可能因司法管轄區法規而異，服務受限國家的用戶無法參與。 有關完整詳情，用戶可訪問Bybit Earn。 #Bybit / #CryptoArk / #IMakeIt Bybit Launches “Crazy Thursday” with 200% APR USDC Rewards 關於Bybit Bybit成立於2018年，是全球交易量第二大加密貨幣交易所，服務超過7000萬全球用戶。Bybit致力於為每個人打造一個更簡單、開放和平等的生態系統，從而在去中心化的世界中重新定義開放性。Bybit深耕Web3領域，與領先的區塊鏈協議進行戰略合作，提供堅實的基礎設施並推動鏈上創新。Bybit憑藉安全的託管服務、多元化的市場、直觀的用戶體驗和先進的區塊鏈工具而聞名，搭建了傳統金融(TradFi)與去中心化金融(DeFi)之間的橋樑，賦能建設者、創造者和愛好者充分挖掘Web3的全部潛力。探索去中心化金融的未來，請訪問Bybit.com。 更多資訊請訪問Bybit Press媒體垂詢，請聯繫：media@bybit.com如需瞭解最新資訊，請關注Bybit社群和社交媒體 Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
阿聯酋迪拜2025年11月14日 /美通社/ -- 全球交易量第二大的加密貨幣交易所Bybit宣佈推出「The Trailing Matrix: Trail & Trade」活動。這場趣味十足的活動獎賞豐富，為符合條件的交易機器人用戶提供了瓜分高達20萬USDT獎金的機會。 即日起至2025年12月4日，「The Trailing Matrix」活動邀請Bybit交易者通過創建和使用Bybit先進的交易機器人（包括期貨網格和現貨網格配置）參與進來。成功參加的用戶可通過兩種方式獲得獎勵：幸運抽獎機會和基於積分的獎勵機制。 1.幸運抽獎——5萬USDT獎池 交易者使用期貨網格和現貨網格機器人完成特定交易量里程碑，即可解鎖幸運抽獎機會。任務要求包括通過不同類型的機器人實現從700美元到1萬美元不等的交易量。每完成一項任務，用戶將獲得一張幸運抽獎券。 2.做任務賺積分——高達15萬USDT獎金 符合條件的用戶也可以通過完成任務來累積積分，參與獎池瓜分。積分系統通過四種機制獎勵交易活動：未啟用Trailing功能的機器人交易量（0.3倍係數）、啟用Trailing功能的機器人交易量（0.5倍係數）、每日總權益（0.1倍係數，上限20萬積分）以及交易次數（15倍係數，上限4500積分）。 累積的積分將決定用戶在獎池中的分配比例，獲得獎勵資格的最低門檻為25000積分。 Bybit Unveils 200,000 USDT Trading Bot Challenge: The Trailing Matrix 在瞬息萬變的加密貨幣市場中，交易機器人能幫助交易者實現策略自動化並精準執行訂單。Bybit一系列先進的工具與廣泛的產品線，為用戶優化交易策略、提升數字資產專業能力提供了所需的資源。 活動需註冊參加，條款與條件適用。有關參與規則和資格詳情，用戶可訪問：The Trailing Matrix: Trail & Trade #Bybit / #CryptoArk / #IMakeIt 關於Bybit Bybit是全球交易量第二大的加密貨幣交易所，服務於全球7000多萬用戶。Bybit成立於2018年，旨在通過為大眾打造一個更簡單、開放和平等的生態系統，重新定義去中心化世界的開放性。Bybit高度關注Web3領域，與領先的區塊鏈協議建立戰略合作夥伴關係，提供強大的基礎設施，並推動鏈上創新。Bybit以其安全的資產托管、多元化的交易市場、直觀的用戶體驗和先進的區塊鏈工具而聞名，它彌合了傳統金融(TradFi)與去中心化金融(DeFi)之間的差距，賦能開發者、創作者和加密貨幣愛好者充分挖掘Web3的潛力。訪問Bybit.com探索去中心化金融的未來。 如需瞭解Bybit的更多詳細信息，請訪問Bybit Press媒體咨詢，請聯繫：media@bybit.com獲取最新消息，請關註：Bybit的社區和社交媒體 Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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