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Publicis Groupe, L’Oréal SAPMENA Zone, and Grab took home the top honours, winning Agency of the Year, Advertiser of the Year, and the Grand Prix, respectively.SINGAPORE - Media OutReach Newswire - 14 November 2025 – Meta today announced the winners of the 2025 Southeast Asia Reels Impact Awards (RIA), celebrating the region's most innovative brands and creators who are pushing the boundaries of short-form video. This year's awards highlight the rising influence of Reels across Southeast Asia's digital landscape, as video content continues to shape the way people, businesses, and creators engage and connect. The Grab team, together with partners VaynerMedia Asia Pacific and M&C Saatchi Performance, celebrate winning the Grand Prix at the 2025 Southeast Asia Reels Impact Awards Meta's Vice President for Southeast Asia, Sandhya Devanathan, commended the winners for their ability to break through the digital noise and connect authentically with audiences. "This year's winners have harnessed the power of Reels to set new benchmarks for what's possible in Southeast Asia's digital landscape," she said. Their work not only delivers measurable business growth but also inspires others to experiment and innovate in the fast-evolving world of short-form video. Reels has rapidly become the heartbeat of online culture in Southeast Asia. According to Meta, video now accounts for more than 60% of time spent on both Facebook and Instagram, with Reels alone making up around half of all time spent on Instagram. The global impact is equally impressive: Reels are shared 4.5 billion times every day – more than double last year's volume. These figures highlight the explosive growth and engagement that short-form video is generating, not just among individual users but also for brands seeking new ways to reach audiences. The surge in Reels usage is driven by a combination of creative storytelling and measurable business outcomes. Brands and creators across Southeast Asia are leveraging short-form video to boost discoverability, foster deeper engagement, and drive conversions. The Reels Impact Awards, now in its second year, recognizes campaigns and creators from Indonesia, Singapore, Thailand, and Vietnam who are setting new standards for digital excellence and innovation. Anni Tankhiwale, Director of Agencies for Southeast Asia, highlighted the collaborative nature of this success: "The growth of Reels is powered by an incredible ecosystem of partners, from media and creative agencies to creators and multi-channel networks (MCNs), who elevate brand storytelling through short-form video. Together, they're helping brands reach new audiences, inspire discovery, and make time spent on Reels more meaningful for people and businesses alike." This spirit of partnership and creativity is at the heart of the Reels Impact Awards. The achievements of this year's winners exemplify how collaboration between brands, creators, and agencies can unlock the full potential of Reels, sparking conversations, building communities, and driving real impact. By honoring these trailblazers, the awards inspire others across the region to push boundaries and explore new possibilities in short-form video. "Winning Advertiser of the Year is a reflection of our team's relentless drive for innovation. Through our deep partnership with Meta, Reels have opened up new possibilities for us to connect with diverse audiences and tell the stories of our 37 international beauty brands in authentic, meaningful ways that drive our business. We're excited to keep pushing boundaries and inspiring others in the digital space," said Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, L'Oréal Groupe, SAPMENA Zone. "We're honoured to receive the Reels Impact Award for our campaign powered by AI avatars. This recognition reflects how technology and creativity can come together to engage audiences in completely new ways. Reels gave us the perfect canvas to bring this idea to life. We're excited to keep pushing the boundaries of what's possible," said Cheryl Goh, Chief Marketing Officer, Grab. The Reels Impact Awards are more than a celebration – they signal a call to action for brands and creators across Southeast Asia. Meta is encouraging everyone to embrace short-form video, challenge conventions, and drive meaningful results. The company believes that the future of digital engagement lies in creative, authentic, and impactful storytelling, and Reels is at the forefront of this transformation. For the full list of winners and more information, visit: https://metareelsimpact.awardhub.org/ Hashtag: #MetaThe issuer is solely responsible for the content of this announcement.
GUANGZHOU, China, Oct. 17, 2025 /PRNewswire/ -- News report from South. In Fiji, Chinese fishing vessels are doing more than catching fish. They train local crews in advanced fishing techniques, sharing skills that go beyond the catch. Every year, over a hundred Chinese vessels use Fiji as their base, offloading their catch, maintaining their vessels, and processing seafood locally. This not only creates jobs, but also fuels the growth of onshore supporting industries. In this episode, South journalist Liu Xiaodi visits the Fiji base of a Chinese fisheries company and speaks with company and Fijian customs officials to see how China-Fiji fisheries cooperation is reeling in economic vitality for the island nation.
NEW YORK, Nov. 7, 2025 /PRNewswire/ -- Giraffe Tools is launching its 2025 Black Friday Sale, offering customers its biggest savings event of the year, running from November 7 through November 30. The sale offers up to 50% off on select products, plus exclusive product bundles, gifts, and special deals, available on both Giraffe Tools' Official website and Amazon store, providing customers with efficient and value-driven cleaning solutions. Black Friday Sale Details The Black Friday sale will run in two phases: Early Access (Nov 7–17): Up to $250 off select bundles Priority shipping via FedEx, ensuring fast delivery for early shoppers. Official Black Friday (Nov 18–30): Up to 50% off on selected products, featuring Crazy Deals on garden tools, garage products, and charging equipment. Key Offers & Benefits Post-Purchase Lottery: Everyone Has a Chance to Win – Only on Official! Throughout the promotion period, a special lottery will be held every Wednesday, featuring exciting prizes: $50 gift card – 50 winners in total Retractable Desktop Charging Station ($172.99 value) – 20 winners in total Full order refund – 3 winners in total 30-day Price Protection: For orders placed during Black Friday, if the same product is found at a lower price on our website within 30 days of purchase, Giraffe Tools will refund the price difference. Featured Bundles Giraffe Tools is offering several product bundles designed to make cleaning more efficient and effective, whether it's for your home, garage, or garden. These bundles are the perfect gift for loved ones or a treat for yourself, all while saving you time and money. Master Cleaning System Save $250 Includes: Grandfalls Retractable Pressure Washer Pro, Grandstorm Retractable Vacuum Cleaner, Retractable Extension Cord Reel Ideal for: Homeowners and DIY enthusiasts who need a complete solution for garage and home upkeep. This bundle delivers efficient cleaning while keeping your workspace organized, ensuring everything is easily accessible for quick tasks. Ultimate Cleaning Set Save $200 Includes: Grandfalls Retractable Pressure Washer Pro, Grandstorm Retractable Vacuum Cleaner, Pressure Washer Cover Ideal for: Homeowners seeking a versatile solution for both outdoor and indoor cleaning. This bundle is designed to tackle everything from heavy-duty exterior cleaning to everyday indoor maintenance, making it the perfect all-in-one cleaning solution for every home. Enthusiast Cleaning Set Save $150 Includes: Grandfalls Retractable Pressure Washer Plus, Grandstorm Retractable Vacuum Cleaner, Pressure Washer Cover Ideal for: Those looking for a compact, efficient solution for everyday cleaning. Whether it's car maintenance, light outdoor tasks, or quick indoor cleanups, this bundle is designed to simplify regular cleaning chores. Why Shop at Giraffe Tools? "At Giraffe Tools, we understand that cleaning and maintenance tasks can be time-consuming. That's why we've designed our retractable tools to simplify these chores, providing reliable, high-performance solutions that save you time, space, and effort," said Oracle, CEO of Giraffe Tools. "This Black Friday, we're excited to offer exclusive deals that make home and garage maintenance more efficient for our customers." With exclusive bundles, 30-day price protection, and free shipping on select products, Giraffe Tools is the best place to shop this Black Friday. We're grateful for your support, and we want to make sure you get the best deals available. We've designed our offers to meet the needs of homeowners, car enthusiasts, and garden lovers alike. About Giraffe Tools Founded in 2004, Giraffe Tools is a global innovator in retractable cleaning and gardening solutions, focused on making everyday tasks simpler through thoughtful, space-saving design. Its product range — from retractable pressure washers and vacuums to hose reels — reflects a balance of functionality, durability, and modern aesthetics. By operating under a direct-to-consumer model, Giraffe Tools continues to make reliable, high-performance tools more accessible to households across the U.S., UK, Australia, and Canada. Learn more at giraffetools.com
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