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Bundled Plans Feature 18-mth Broadband Fee Waiver with Must-watch Asian Content HONG KONG, Aug. 2, 2023 /PRNewswire/ -- Fans, enthusiasts and die-hard lovers of Asian entertainment can now rejoice as Hong Kong Broadband Network Limited ("HKBN") and iQIYI, Asia's leading video streaming platform, partner to offer brand new bundles featuring ultra-fast broadband service with amazing OTT content. By bringing customers priority access to full series episodes of hit Chinese, Thai and Korean films and dramas, as well as popular variety shows and anime, this offering further solidifies HKBN's status as Hong Kong's leading carrier to enjoy Infinite-play choices for world-class home entertainment. Enjoy 18-Month Broadband Fee Waiver with iQIYI* As the go-to home entertainment choice for customers, HKBN is celebrating the arrival of iQIYI in the best way possible – with mind-blowing deals. Starting tomorrow noon till 31 August 2023, new customers who subscribe to HKBN's designated home broadband with iQIYI bundles via https://www.hkbn.net/iQIYI/en can enjoy 18-month broadband fee and installation fee waiver*, with up to 365-day broadband service deferred start option. Meanwhile, new customers of designated HKBN mobile plans and designated existing customers of HKBN can also enjoy up to HK$18 in monthly rebates^ by adding on iQIYI service. These deals will allow customers and their family members to watch full episodes of amazing Asian dramas at the same time, such as The Knockout, Oh No! Here Comes Trouble, KinnPorsche The Series, Destined, Imperfect Victim and more, via immersive viewing experiences brought to life at up to 4K video quality. Last year, iQIYI offered 500+ new titles and 7,000+ hours of premium Asian content across a wide range of categories. Elinor Shiu, HKBN Co-Owner & Chief Executive Officer – Residential Solutions said, "HKBN is Hong Kong's one-stop hub for world-class entertainment, and with iQIYI, we're bringing even more exciting and rich entertainment choice to our over 1 million household customers. By riding on our ultra-fast and stable network at up to 2000M#, customers can experience uninterrupted 4K streaming from the four major OTT services of iQIYI, Disney+, Netflix and myTV Gold, and enjoy unparalleled value, entertainment and performance via our Infinite-play offerings." Kelvin Yau, Head of Asia Pacific at iQIYI added, "It's with great pleasure to kick off the partnership between Hong Kong Broadband Network and iQIYI, enabling a vast amount of premiere Asian entertainment and seamless viewing experience for the Hong Kong audience. On top of various megahits earlier this year, iQIYI will launch even more highly-anticipated series such as period comedy Love You Seven Times and Exclusive Fairy Tale, the drama debut from Seventeen's Jun, for a fantastic binge journey that you cannot miss!" HKBN + iQIYI Bundle Offers Promotion offers New subscription of designated broadband plans Enjoy 18-month broadband fee waiver* Designated existing customers / New subscription of designated mobile plans Enjoy Up to HK$18 monthly rebate^ Newest content highlights Variety show, The Rap of China Thai drama, Wedding Plan Chinese drama, Exclusive Fairy Tale, Imperfect Victim (now streaming); Love You Seven Times, Bright Eyes in the Dark, My Journey to You (coming soon) Key features Up to 4K video quality Huge library of exclusive content, including popular dramas, variety shows, movies, anime, etc. Supports up to 4 concurrent streams Supports 12 interfaces with subtitles including Traditional Chinese, Simplified Chinese, English, Thai, and more HKBN and iQIYI are working together to bring more bundles which combine ultra-fast broadband with amazing Asian content to the market. (From left) Elinor Shiu, HKBN Co-Owner & Chief Executive Officer – Residential Solutions and Kelvin Yau, Head of Asia Pacific at iQIYI. * Customers are required to subscribe to designated home broadband with iQIYI service with a minimum commitment period of 36 months in order to enjoy 18-month broadband fee waiver. The offer is only applicable to subscribers whose service installation address is at designated residential areas with no provision of HKBN broadband service within 120 days prior to registration.^ iQIYI Gold VIP member monthly fee is HK$38, subscriber will enjoy HK$10 rebate per month within the contract period; iQIYI Diamond VIP member monthly fee is HK$58, subscriber will enjoy HK$18 rebate per month within the contract period.# 2000M Fibre Broadband speed specification corresponds to the maximum download speed of 2000M and maximum upload speed of 1000M. Terms and conditions apply to all services and offers. About Hong Kong Broadband Network LimitedHong Kong Broadband Network Limited is the residential solutions arm of HKBN Group ("HKBN" or the "Group"). Headquartered in Hong Kong with operations spanning across Asian markets including Hong Kong, Macau, mainland China, Singapore and Malaysia, the Group is a leading integrated telecommunications and technology services provider. The Group provides a full range of one-stop, high-quality information and communication technology (ICT) solutions and an unlimited services portfolio. HKBN's extensive tri-carrier fibre infrastructure covers over 2.5 million residential homes and 8,000 commercial buildings and facilities across Hong Kong. Committed to creating a lasting positive impact to wherever it operates, HKBN embraces a core purpose to "Make our Home a Better Place to Live" and has received a highest possible rating of AAA in MSCI's 2022 ESG Ratings assessment in environment, society and governance. The Group is managed by hundreds of Co-Owners (supervisory and management level Talents in the Group) who invested their savings to buy shares of HKBN Ltd. (SEHK Stock Code: 1310). For more information about HKBN, please visit www.hkbn.net/en. About iQIYIiQIYI Inc. launched iQIYI International (iQ.com and the independent mobile application) to serve global users with premium Asian entertainment. Across 191 countries and regions worldwide, viewers can access iQIYI content via almost all internet-connected devices. iQIYI International offers more than 1,700 drama series, variety shows, anime and 3,500 plus movies on its platform, with UI and subtitles available in 12 languages such as Simplified/Traditional Chinese, English, Malay, Vietnamese, Korea and Spanish. iQIYI set up full content, product, technology R&D, membership, advertisement/sales, and marketing teams dedicated to its international business, sitting at its regional hubs in Beijing and Singapore, while establishing local offices in Thailand, Malaysia and North America for local operations.
SINGAPORE, Aug. 2, 2023 /PRNewswire/ -- The GrowHub Innovations Company, a Singapore-based technological firm, proudly announces the official launch of its cutting-edge SaaS traceability platform across the Asia Pacific region. To mark this significant milestone, The GrowHub is embarking on a comprehensive roadshow, with Japan as its first stop, followed by key markets such as Australia, Malaysia, Indonesia, India, Vietnam, and North Asia in the upcoming months. The GrowHub recognises Japan as a crucial market with exceptional agricultural products and receptiveness to advanced technologies. From Left to Right: GrowHub Japan Country Head: Daiki Nakaoka, Prof Masanori Nakatani, The GrowHub CEO: Lester Chan, Kyoto Prefecture Vice Governor: Akimasa Yamashita, The GrowHub’s Adviser: Tan Wei The GrowHub's traceability platform is set to revolutionize the way industries across the region manage and monitor their supply chains, ensuring transparency, efficiency, and sustainability. By leveraging state-of-the-art technology, The GrowHub aims to empower business with real-time insights into their supply chain processes, fostering trust among consumers and stakeholders. Key objectives of The GrowHub's Asia Pacific Roadshow include: Acquiring New Clients and Industry Partners: The GrowHub is eager to engage with businesses seeking innovative solutions to enhance traceability and sustainability in their operations. By fostering new partnerships, The GrowHub aims to drive transformative change within the various industries. Sourcing for Complementary Technologies: The GrowHub seeks to collaborate with hardware and software providers to integrate complementary technologies into its traceability platform. This integration will further enhance the platform's capabilities, providing clients with a comprehensive end-to-end solution. Promoting The GrowHub Innovation Centre: Situated within the esteemed Food Innovation Precinct Western Australia, The GrowHub Innovation Centre and Digital Hub serves as dynamic hubs for fostering collaboration and commercialization in the food technology space. Engaging with Key Stakeholders: The GrowHub recognises the importance of engaging with key stakeholders across different markets. The roadshow provides an opportunity to connect with industry leaders, government representatives, and academic institutions to facilitate knowledge exchange and explore collaborative opportunities. Collaboration for Technology Transfer and Kyoto Smart City Expo 2023: The GrowHub will engage in discussions about technology transfer opportunities through its Innovation Centre as well as participate in the Kyoto Smart City Expo 2023 to showcase its traceability platform's potential applications in smart city initiatives. Signing Contract with Koufuku Group: As part of the roadshow, The GrowHub is delighted to announce the signing of a strategic skincare contract with Kuofuku Group – Careness' CEO, solidifying a significant partnership that will accelerate The GrowHub's presence in the Japanese market. During this roadshow, The GrowHub's delegation had met with key dignitaries and industry leaders, including the Vice Governor of Kyoto Prefecture, Mr. Akimasa Yamashita, among others. "We are thrilled to introduce our traceability SaaS platform to the dynamic markets of Asia Pacific," said Mr. Lester Chan, CEO of The GrowHub Innovations Company. "Our mission is to drive positive change by empowering businesses with data-driven insights that enhance supply chain transparency and sustainability. We look forward to collaborating with industry leaders and stakeholders across the region to build a more connected and resilient future." The GrowHub's Asia Pacific Roadshow promises to be an exciting and transformative journey fueling the company's commitment to innovation and responsible technology solutions. For more information about The GrowHub and its traceability SaaS platform, please visit www.thegrowhub.co About The GrowHub Innovations Company: The GrowHub Innovations Company is a Singapore-based technological firm focusing on cutting-edge solutions for transparent and sustainable supply chain management. As Asia Pacific's only Web 3-enabled plug-and-play ecosystem builder, we focus on traceability, data insights, and carbon credits. Our blockchain technology ensures full traceability, empowering businesses with data-driven insights for a more connected and responsible future.
Leveraging Citi's full wealth continuum, the card delivers the best of the bank's leading credit card franchise to better serve potential and existing ultra-high net worth clients in Asia SINGAPORE and HONGKONG, Aug. 2, 2023 /PRNewswire/ -- Citi Global Wealth unveiled the ULTIMA Mastercard credit card earlier this week, targeting Citi Private Bank clients across Asia, including Hong Kong and Singapore, two of Citi's four global wealth hubs. The by-invitation only card comes to market as spend by the bank's ultra-high net worth clients continues to outpace pre-pandemic levels. Spend in the first half of this year, compared to the same period in 2019, was up 56% in Singapore, and 36% in Hong Kong. Across both markets, shopping, dining and travel were leading spend categories. Research commissioned by Citi across Hong Kong and Singapore found that ultra- high net worth clients wanted to access more experiences for themselves and their loved ones, particularly in travel, as well as invest quality time in wellness. In response to the penchant for spend, and evolving preferences of this client segment, the card includes bespoke travel and lifestyle experiences and wellness features in addition to best-in-class rewards and exclusive benefits, supported by dedicated Lifestyle Relationship Managers. ULTIMA Mastercard was introduced to select clients on Monday evening (31st July) at a 'Citi ULTIMA Gala Dinner' held at the Rosewood Hotel in Hong Kong which was attended by Oscar Award winning actress, Michelle Yeoh. Exemplary of the exclusive access availed by ULTIMA, guests heard first-hand from the inspirational icon during a fireside chat between Ms. Yeoh and Angel Ng, Asia Head of Citi Global Wealth. Both role models in their respective fields, Ms. Yeoh and Angel discussed the pursuit of excellence, living life of the fullest, and their shared passion to advance diversity and inclusion to create impact in the lives of others and build a world free of bias. Guests also enjoyed exclusive experiences showcased at the event, including an interactive digital art gallery and an immersive experience which brought clients to select natural wonders around the world. A corresponding exclusive client event will be held in Singapore on August 21. Angel said, "Citi's ULTIMA proposition has etched its place as a leading and exclusive credit card for ultra-high net worth clients. The latest iteration of the card ensures that we continue to stay ahead of our clients' needs and wants as their spending behaviors evolve. As part of Citi Global Wealth, we are leveraging the full wealth continuum to now include this credit card as part of the product suite for private banking clients in Asia. The partnership between our credit cards and private banking businesses is helping us to unlock new opportunities to expand and deepen our client relationships in the ultra-high net worth segment." Citi Global Wealth is the bank's unified wealth management platform, serving clients across the wealth continuum in Asia through Singapore and Hong Kong. The business comprises Citi's credit cards franchise in the region, our Citigold and Citigold Private Client propositions, the International Personal Bank, Citi Private Bank and Citi's consumer banking arm in Singapore and Hong Kong. Asia Pacific and EMEA Head of Cards and Unsecured Lending, Sanjay Nambiar, said, "We are pleased to be partnering with Mastercard to bring this card to our clients in Asia. The collaboration brings together Mastercard's network and Citi's in-depth experience in conceptualizing leading credit card propositions to expand our reach to existing and potential clients in the region." "The Asia Pacific region has experienced a strong and sustained economic recovery post-pandemic. It is now home to 30% of the world's ultra-high net-worth population and in recent years has seen the affluent segment in Singapore and Hong Kong expand," said Jason Lane, Executive Vice President, Global Account Management, Mastercard. "Mastercard is delighted to extend its long-standing partnership with Citi to launch the enhanced ULTIMA card. It meets the needs of Citi's ultra-high net-worth customers, and leverages the Mastercard Priceless Experiences Program, designed to give cardholders special access to unforgettable experiences tailored to their individual desires." More on the updated ULTIMA Proposition: From bespoke experiences to wellness benefits and exclusive service, ULTIMA offers compelling benefits including: Ultimate Dedication: Dedicated ULTIMA Lifestyle Relationship Managers Ultimate Horizons: Golf at St. Andrews with a Pro or Golfing experience at the Open Access to luxury private islands in different regions across Asia and the Pacific Islands with full-serviced resorts for personal and family retreats Access to renowned distilleries and vineyards in Europe Supercar drive experiences – on racetracks around the world and exclusive tours to automotive museums Complimentary one night stay with a minimum of two consecutive nights booked at over 900 luxurious participating properties worldwide Complimentary companion airfare with a purchase of a full fare First or Business class ticket on eight participating airlines Ultimate Indulgence: Access to priority booking for designated Michelin restaurants in Hong Kong and chef-curated exclusive dinners in Singapore through the bank's partnership with Michelin Guide Ultimate Balance: Exclusively curated Wellness retreats About Citi: Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in nearly 160 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services. Additional information may be found at www.citigroup.com | Twitter: @Citi | LinkedIn: www.linkedin.com/company/citi | YouTube: www.youtube.com/citi | Facebook: www.facebook.com/citi
Leveraging Citi’s full wealth continuum, the card delivers the best of the bank’s leading credit card franchise to better serve potential and existing ultra-high net worth clients in Asia HONG KONG SAR - Media OutReach - 2 August 2023 - Citi Global Wealth unveiled the ULTIMA Mastercard credit card earlier this week, targeting Citi Private Bank clients across Asia, including Hong Kong and Singapore, two of Citi's four global wealth hubs. The by-invitation only card comes to market as spend by the bank's ultra-high net worth clients continues to outpace pre-pandemic levels. Spend in the first half of this year, compared to the same period in 2019, was up 56% in Singapore, and 36% in Hong Kong. Across both markets, shopping, dining and travel were leading spend categories. Research commissioned by Citi across Hong Kong and Singapore found that ultra- high net worth clients wanted to access more experiences for themselves and their loved ones, particularly in travel, as well as invest quality time in wellness. In response to the penchant for spend, and evolving preferences of this client segment, the card includes bespoke travel and lifestyle experiences and wellness features in addition to best-in-class rewards and exclusive benefits, supported by dedicated Lifestyle Relationship Managers. ULTIMA Mastercard was introduced to select clients on Monday evening (31st July) at a 'Citi ULTIMA Gala Dinner' held at the Rosewood Hotel in Hong Kong which was attended by Oscar Award winning actress, Michelle Yeoh. Exemplary of the exclusive access availed by ULTIMA, guests heard first-hand from the inspirational icon during a fireside chat between Ms. Yeoh and Angel Ng, Asia Head of Citi Global Wealth. Both role models in their respective fields, Ms. Yeoh and Angel discussed the pursuit of excellence, living life of the fullest, and their shared passion to advance diversity and inclusion to create impact in the lives of others and build a world free of bias. Guests also enjoyed exclusive experiences showcased at the event, including an interactive digital art gallery and an immersive experience which brought clients to select natural wonders around the world. A corresponding exclusive client event will be held in Singapore on August 21. Angel said, "Citi's ULTIMA proposition has etched its place as a leading and exclusive credit card for ultra-high net worth clients. The latest iteration of the card ensures that we continue to stay ahead of our clients' needs and wants as their spending behaviors evolve. As part of Citi Global Wealth, we are leveraging the full wealth continuum to now include this credit card as part of the product suite for private banking clients in Asia. The partnership between our credit cards and private banking businesses is helping us to unlock new opportunities to expand and deepen our client relationships in the ultra-high net worth segment." Citi Global Wealth is the bank's unified wealth management platform, serving clients across the wealth continuum in Asia through Singapore and Hong Kong. The business comprises Citi's credit cards franchise in the region, our Citigold and Citigold Private Client propositions, the International Personal Bank, Citi Private Bank and Citi's consumer banking arm in Singapore and Hong Kong. Asia Pacific and EMEA Head of Cards and Unsecured Lending, Sanjay Nambiar, said, "We are pleased to be partnering with Mastercard to bring this card to our clients in Asia. The collaboration brings together Mastercard's network and Citi's in-depth experience in conceptualizing leading credit card propositions to expand our reach to existing and potential clients in the region." "The Asia Pacific region has experienced a strong and sustained economic recovery post-pandemic. It is now home to 30% of the world's ultra-high net-worth population and in recent years has seen the affluent segment in Singapore and Hong Kong expand," said Jason Lane, Executive Vice President, Global Account Management, Mastercard. "Mastercard is delighted to extend its long-standing partnership with Citi to launch the enhanced ULTIMA card. It meets the needs of Citi's ultra-high net-worth customers, and leverages the Mastercard Priceless Experiences Program, designed to give cardholders special access to unforgettable experiences tailored to their individual desires." More on the updated ULTIMA Proposition: From bespoke experiences to wellness benefits and exclusive service, ULTIMA offers compelling benefits including: Ultimate Dedication: Dedicated ULTIMA Lifestyle Relationship Managers Ultimate Horizons: Golf at St. Andrews with a Pro or Golfing experience at the Open Access to luxury private islands in different regions across Asia and the Pacific Islands with full-serviced resorts for personal and family retreats Access to renowned distilleries and vineyards in Europe Supercar drive experiences – on racetracks around the world and exclusive tours to automotive museums Complimentary one night stay with a minimum of two consecutive nights booked at over 900 luxurious participating properties worldwide Complimentary companion airfare with a purchase of a full fare First or Business class ticket on eight participating airlines Ultimate Indulgence: Access to priority booking for designated Michelin restaurants in Hong Kong and chef-curated exclusive dinners in Singapore through the bank's partnership with Michelin Guide Ultimate Balance: Exclusively curated Wellness retreats Please click here to download the photos. Photo 1: Angel introduces the ULTIMA Mastercard and welcomes guests including partners from Mastercard, ULTIMA Ambassadors from Hong Kong and Singapore, and select clients to the gala dinner. Photo 2: Citi seniors and partners from Mastercard toast to the unveiling of the latest ULTIMA credit card in Asia. For reference (left to right): Regina Lim, Head of Cards and Personal Loans, Citibank Singapore; Angela Shing, Head of Digital Sales and Marketing, Asia Citi Global Wealth and Hong Kong; Helena Chen, Managing Director, Hong Kong and Macau, Mastercard; Brendan Carney, Chief Executive Officer, Citibank Singapore; Steven Lo, Asia Pacific Head, Citi Private Bank; Tim Monger, Head of North and East Asia Cluster, Citi; Angel Ng, Asia Head of Citi Global Wealth; Aveline San, Chief Executive Officer, Citi Hong Kong and Macau; Jason Lane, Executive Vice President, Global Account Management, Mastercard; Vicky Kong, Chief Executive Officer, Citibank Hong Kong; Sanjay Nambiar, Head of Cards and Unsecured Lending for APAC and EMEA; Lee Lung Nien, Chairman and Head of South Asia, Citi Private Bank; Lawrence Li, Head of Cards and Unsecured Lending, Citibank Hong Kong. Photo 3: Guests heard from Michelle Yeoh and Angel Ng during a fireside chat at the gala dinner event. They discussed the pursuit of excellence, living life of the fullest, and their shared passion to advance diversity and inclusion to create impact in the lives of others and build a world free of bias. Photo 4: Guests enjoyed exclusive experiences including an interactive digital art gallery and an immersive experience which brought clients to select natural wonders around the world. Hashtag: #Citibank The issuer is solely responsible for the content of this announcement.About Citi:Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in nearly 160 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services. Additional information may be found at www.citigroup.com | Twitter: @Citi | LinkedIn: www.linkedin.com/company/citi | YouTube: www.youtube.com/citi | Facebook: www.facebook.com/citi
HONG KONG SAR - Media OutReach - 2 August 2023 - King Abdullah University of Science and Technology (KAUST), a leading research and graduate education institution dedicated to the development and advancement of new and existing technologies, and LONGi, a global leader in the solar industry, have signed a Memorandum of Understanding (MoU) to foster innovation in solar energy. Special advisor to KAUST president, Dr. Kevin Cullen and LONGi President for the MEA-CA region Dr. James Jin signed the MoU in the presence of LONGi senior representatives during the Shanghai New International Expo Center (SNEC 2023), a leading international solar trade event. The agreement highlights the commitment of both organizations to drive innovation and accelerate the adoption of sustainable energy solutions to address the pressing challenges of climate change in line with the Kingdom of Saudi Arabia's Vision 2030 and Saudi Green Initiative. The strategic partnership aims to leverage the expertise and resources of both organizations to accelerate the development and deployment of solar technologies, with a focus on advancing the efficiency and reliability of innovative photovoltaic (PV) technologies for the demanding environmental conditions in the Kingdom. "We are excited to embark on this collaboration with LONGi," said Dr. Cullen. "This partnership reflects our shared commitment to advancing solar energy technologies to address regional and global energy challenges. By combining the cutting-edge research and innovation of KAUST with LONGi's industry expertise, we aim to drive impactful advancements in solar technology and contribute to the transition towards a cleaner and more sustainable future." Dr. Frédéric Laquai, interim director of the KAUST Solar Center, added, "Collaborating with industrial partners such as LONGi creates new opportunities to accelerate innovation of solar technologies at the KAUST Solar Center. Together, we aspire to increase the efficiency and reliability of novel photovoltaic technologies, upscale from lab-scale devices to industrially-relevant cell sizes, and tailor solar technologies to the specific demands of the region." Under the MoU, KAUST and LONGi will undertake joint projects, harnessing the complementary expertise and strengths of both organizations. The collaboration will encompass many aspects, including the testing of novel PV module concepts in real-world, outdoor conditions, development of new materials and novel solar cell and module designs, advanced manufacturing processes, and performance optimization. Both institutions will also foster talent development through joint educational and vocational training programs, workshops and exchange visits. These initiatives will facilitate the exchange of ideas and expertise between researchers, engineers and students, promoting a collaborative environment and driving further solar innovations, as well as contribute to the development of the local workforce for the Kingdom's PV energy sector. Dr. Jin stated, "LONGi is committed to driving the global energy transition through continuous innovation in solar technology. We are excited to collaborate with KAUST, an esteemed research and education institution known for its cutting-edge research and advancements in sustainable energy. This partnership will enable us to combine our strengths and accelerate the development of high-performance solar products and solutions." Hashtag: #KAUSTThe issuer is solely responsible for the content of this announcement.About the KAUST Solar CenterThe KAUST Solar Center is a leading research center dedicated to develop novel and advance existing solar energy technologies through interdisciplinary research, collaboration, and innovation. Based at the King Abdullah University of Science and Technology (KAUST), the center brings together top researchers, engineers, and industry partners to develop innovative solutions for a sustainable energy future. About LONGiLONGi is a leading global supplier of solar technology, specializing in the research, development, and manufacturing of high-efficiency monocrystalline silicon solar cells and modules. With a commitment to innovation and sustainability, LONGi is driving the global energy transition by providing reliable, cost-effective, and clean energy solutions.
Eighty-four percent of technology leaders expect a budget increase in 2024; AI will snag the biggest increase SINGAPORE, Aug. 2, 2023 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2024 Planning Guides, more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down as stakeholder expectations for growth remain steadfast. Additionally, to accelerate growth and keep pace with the evolving expectations of empowered digital customers, leaders should consider investing in and experimenting with AI. A versatile AI approach can deliver a broad range of solutions across operations that create customer value, cut inefficient complexity, and drive innovation. Forrester's Planning Guides help leaders across technology, marketing, digital and customer experience (CX) functions during annual budgeting and prioritization cycles. They provide relevant benchmark operational data and recommendations for areas to experiment, deepen, or divest budget allocations for the coming year. Key insights from Forrester's 2024 Planning Guides include: Areas to increase investment in 2024: AI strategies and tools that deliver customer value. To deliver greater customer value, leaders must leverage AI for efficiency and effectiveness. This includes using synthetic data for training and refining AI models and AI-powered TuringBots to build and deliver higher quality customer software faster and cheaper. Digital B2B buyer interactions and self-serve routes to market. B2B buyer composition and practices have changed. As such, go-to-market strategies must change as well. In 2024, businesses should create seamless digital experiences that enable buyers to make product purchases independently through websites, marketplaces, and app stores. Areas to decrease investment in 2024: Redundant cloud environments and tools across functions. While 78% of enterprise technology decision-makers anticipate their organization's cloud investment will increase over the next 12 months, leaders should gauge whether adding new cloud environments will shift workloads seamlessly and help their broader IT design. Digital service providers. Digital leaders should evaluate each provider they work with to determine whether the partnership is helping them create customer-focused solutions that advance their organization's business strategy. Areas for experimentation in 2024: Advanced AI capabilities — including autonomous workplace assistants (AWAs). Generative AI's rapid business progression will prompt organizations to experiment with AWAs to accelerate workplace productivity and innovation. AI and machine learning security. Security leaders should explore new frameworks and vendors in the AI and machine learning (ML) security space to both maximize generative AI's potential and put guardrails in place to minimize its risks. "Looking ahead to 2024, while the macroeconomic conditions look more promising than the year before, budgets are likely to remain tight," said Dane Anderson, senior vice president of international research and product at Forrester. "Given the continued economic volatility, leaders need to prioritize investments that create customer value, improve efficiencies, and create differentiation. Forrester's Planning Guides provide detailed guidance on where to invest, pull back, and strategically experiment to grow and succeed in the coming year." Resources: Download Forrester's 2024 Planning Guides for Technology Leaders, B2B Marketing Leaders and CX Leaders. Explore more insights from Forrester's 2024 Planning Guides here. Read more about the investments, divestments, and experiments business leaders in Asia Pacific should make in 2024 to deliver customer value. About ForresterForrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
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