關於 cookie 的說明

本網站使用瀏覽器紀錄 (Cookies) 來提供您最好的使用體驗,我們使用的 Cookie 也包括了第三方 Cookie。相關資訊請訪問我們的隱私權與 Cookie 政策。如果您選擇繼續瀏覽或關閉這個提示,便表示您已接受我們的網站使用條款。

搜尋結果Search Result

符合「agentic AI」新聞搜尋結果, 共 41 篇 ,以下為 25 - 41 篇 訂閱此列表,掌握最新動態
OutSystems Appoints Kim Seabrook as Chief Revenue Officer

Former Shopify and Salesforce revenue leader plans to accelerate U.S. growth, activate new business regions globally, and empower customers and partners to build their agentic future with OutSystems SINGAPORE, Dec. 3, 2025 /PRNewswire/ -- OutSystems, the leading AI-powered low-code development platform, today announced the appointment of Kim Seabrook as Chief Revenue Officer. A growth-driven revenue leader with more than 30 years of experience in enterprise sales and 16 years in executive leadership, Seabrook is known for guiding global enterprises through major transformations, and for her ability to align go-to-market (GTM) strategy, culture, and execution. Kim Seabrook, Chief Revenue Officer, OutSystems "Today's enterprises don't need another shiny object or pilot project: they need a trusted, scalable agentic development platform that accelerates their business," said Woodson Martin, CEO of OutSystems. "With Kim at the helm of our GTM strategy, we're uniquely-positioned to help companies across industries unlock the transformative value of agentic AI, combining industry-leading solutions with a collaborative, customer-first team." OutSystems is building upon strong early momentum for Agent Workbench, empowering customers and partners to build their agentic future with enterprise-grade systems that grow revenue, streamline operations and optimize workflows. As Chief Revenue Officer, Seabrook will support this mission, leveraging AI, data, and cross-functional collaboration to drive growth in new and existing markets. Seabrook joins OutSystems with decades of experience at industry-leading companies like Salesforce, Shopify and Pendo. Most recently, Kim led North American Enterprise Revenue at Shopify, where she dramatically built and scaled Enterprise revenue. "OutSystems is an industry pacesetter, and the early success of Agent Workbench is a testament to the company's ability to cut through hype to deliver results," said Seabrook. "I'm thrilled to join a team that is so passionate about creating change and I'm ready to get to work identifying new avenues for growth." Learn more about OutSystems new CRO Kim Seabrook here. About OutSystems OutSystems is the leading AI-powered low-code development platform trusted by thousands of customers worldwide. The platform empowers CEOs, management teams, and technology leaders to build mission-critical applications and agentic systems that grow revenue, streamline operations, and deliver exactly what businesses need. While evolving AI pilots into production success can be challenging due to talent gaps, legacy systems, imperfect data, and sprawling point solutions, OutSystems provides a proven low-code platform and AI-driven development experience that enables innovation up to 10x faster with the assurance of built-in security, scalability, and governance. Recognized as a leader by analysts, IT executives, business leaders, and developers around the world, global brands trust OutSystems to innovate as fast as the evolving market demands and orchestrate powerful human + AI collaboration in the agentic future. Founded in 2001, the company's network spans more than 60 million end users, over 500 partners, and active customers in 75+ countries across 20+ industries. Learn more at www.outsystems.com.

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 104 加入收藏 :
Fujitsu develops multi-AI agent collaboration technology to optimize supply chains, launches joint trials

Securely connecting AI agents across multiple companies for rapid response to changing circumstances KAWASAKI, Japan, Dec. 1, 2025 /PRNewswire/ -- Fujitsu Limited today announced the development of a multi-AI agent collaboration technology that enables secure collaboration and swift response to changing circumstances among AI agents from different companies and vendors within a supply chain. Leveraging this technology, Fujitsu will start field trials in January 2026 to optimize the supply chain of Rohto Pharmaceutical Co., Ltd. in collaboration with the Institute of Science Tokyo (Science Tokyo). This innovation not only streamlines daily supply chain operations but also facilitates rapid recovery during emergencies like sudden demand shifts or disasters. In addition, Fujitsu will contribute to the new industry promotion activities of the Council on Competitiveness-Nippon (COCN) to realize AI spaces that enable secure data and AI collaboration across different companies, aiming to strengthen the competitiveness of Japanese industry through agentic AI. Fujitsu will continue to advance demonstration and technological enhancement with Science Tokyo and Rohto Pharmaceutical, aiming for expansion into diverse industries, including manufacturing. Fujitsu will also develop technology for broader and more complex supply chains, targeting provision through its Uvance business model's Dynamic Supply Chain services by the end of fiscal 2026. This will bring a new perspective to corporate supply chain strategies, enhancing resilience, and enabling sustainable business operations. Under its Uvance business model, Fujitsu will leverage the technology developed in these trials to realize secure data collaboration through AI agent cooperation across borders and industries. This will drive resilient supply chains and sustainable industrial growth, ensuring reliability and governance in multi-vendor environments. Katsuki Fujisawa, Professor, Digital Twin Research Unit, Institute of Integrated Research, and Department of Mathematical and Computing Science, School of Computing, Science Tokyo, comments: "Science Tokyo is actively promoting Cyber-Physical Systems (CPS) research and working to improve efficiency across the entire industrial value chain. Moving forward, by collaborating with Fujitsu's agentic AI technology to optimize the entire supply chain, we aim to contribute to the advancement of industry and the resolution of societal challenges." For full release click here

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 329 加入收藏 :
Dunamu - Team NAVER, Declare Global Lead with Mega Synergy of AI and Web3

Strategic integration to preemptively respond to the global tech trend Dunamu, operator of Korea's largest crypto exchange Upbit, joining forces with Naver to empower K-fintech To invest KRW 10 trillion over the next five years to expand Korea's blockchain, Web3, and AI technology ecosystem SEOUL, South Korea, Nov. 28, 2025 /PRNewswire/ -- Dunamu Inc. (CEO Kyung-seok Oh), NAVER Corp. (CEO Soo Yeon Choi), and NAVER Financial Corp. (CEO Sang-jin Park) announced on Thursday that their respective boards have approved a comprehensive share-swap, under which Dunamu will become part of NAVER group. The companies held a joint press conference at NAVER's 1784 headquarters to outline their shared vision for global expansion. Dunamu - Team NAVER, Declare Global Lead with Mega Synergy of AI and Web3 The press conference was attended by NAVER Founder and Global Investment Officer Hae-jin Lee, Dunamu Chairman Chi-hyung Song, NAVER CEO Soo Yeon Choi, Dunamu CEO Kyung-seok Oh and NAVER Financial CEO Sang-jin Park. Dunamu operating Upbit, the world's fourth-largest and Korea's top crypto exchange, and Naver and Naver Financial are expected to gain a significant edge over global fintech firms, empowering K-fintech to go global.  Targeting global markets through AI–Web3 convergence Naver CEO Soo Yeon Choi said the integration comes at a pivotal moment when the mass adoption of blockchain is coinciding with the rise of "agentic AI," in which AI systems make autonomous decisions and execute tasks. "This is a critical inflection point where new opportunities are opening," Choi said. "NAVER and Dunamu have joined forces around the idea of driving a new wave of innovation on the global stage." Dunamu Chairman Song said the three companies intend to jointly design next-generation financial infrastructure that fuses AI and blockchain. "We aim to build a new global platform model that extends beyond payments and settlements to encompass the full spectrum of financial services and, ultimately, everyday lifestyle services," Song said. NAVER Founder Lee stressed the strategic importance of combining NAVER's AI capabilities with Dunamu's Web3 expertise "For NAVER to continue to lead the next wave of markets, our AI capabilities must be tightly integrated with Web3," Lee said. "To keep pace with global digital finance, Dunamu and NAVER Financial need faster decision-making and must take on ambitious initiatives that global peers have not yet tried." CEO Oh, who leads Korea's largest crypto exchange Upbit, emphasized that the essence of the deal is to turn global technology shifts into growth opportunities. "By combining the capabilities, we intend to treat this global inflection point not as a risk but as an opportunity for a far greater leap forward," Oh said. Combining strengths across AI, Web3, payments, content and commerce Once the deal is completed, NAVER—Korea's largest internet company and a leading player in search and AI technology; NAVER Financial—a top simple-payment provider with more than 34 million users and over KRW 80 trillion in annual transaction volume; and Dunamu—operator of Upbit, which boasts top-tier global digital asset trading volume, and owner of Korea's leading blockchain technologies such as GiwaChain—will pool their strengths to seize new global opportunities. CEO Choi stressed the companies will prioritize building shared, global-first operating culture after the deal closure. "It's important that we fully convey our shared vision to external stakeholders. Once the deal is completed, we will establish a culture that puts global expansion first and be thoroughly prepared to move aggressively into the global Web3 market, backed by a full lineup of users, data, technology, services and capital." KRW 10 trillion investment over five years to catalyze Korea's AI and Web3 ecosystem At the joint press conference, CEO Choi also announced that the three companies plan to play a leading role in strengthening Korea's technology ecosystem in AI, Web3 and other strategic areas. With global players already emerging on the back of strong technological and service foundations, she noted that ecosystem-building is essential for Korean companies to secure competitiveness. To that end, companies announced a plan to invest KRW 10 trillion over the next five years to cultivate talent in AI and blockchain, build a more secure and resilient infrastructure and support promising startups. Looking ahead, Oh added that Dunamu and NAVER Financial will prioritize realizing synergies from the integration rather than pursuing further governance changes in the near term. "Our immediate focus will be on maximizing synergies through the comprehensive share swap, affiliate integration and corporate convergence," Oh said. "Rather than additional changes to the governance structure, we will concentrate on advancing into global markets and expanding access to capital markets." 

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 125 加入收藏 :
IFS Cloud 25R2: Unlocking 10X Industrial Workforce Capacity with Digital Workers and Applied Industrial AI

Latest release demonstrates how IFS.ai continues to deliver contextual, embedded, industry-specific intelligence, and now agentic Digital Workers, to drive measurable outcomes, at speed, in the mission-critical industries that keep our world running. LONDON, Nov. 27, 2025 /PRNewswire/ -- IFS, the leading provider of Industrial AI software, today announced the release of IFS Cloud 25R2, applying the very latest in AI innovation to the realities of hardcore, industrial work. The release introduces powerful new agentic AI capabilities, including IFS Loops Digital Workers that think, decide, and act across systems, operating as integral members of the industrial workforce. Industrial AI is an operational reality. With 25R2, IFS demonstrates that when deployed at scale, Industrial AI multiplies human capacity against the backdrop of acute labor shortages. At its flagship event, Industrial X Unleashed, IFS revealed a foundational truth: generic AI fails in industrial reality. Industrial sectors face an unprecedented capacity crisis as £17 trillion of capital is deployed to create AI factories, rebuild aging infrastructure, and stabilize volatile supply chains. Meanwhile, millions of industrial jobs sit unfilled and 50% of the industrial workforce is due to retire in the next five years, taking critical experience and expertise with them. IFS Cloud 25R2 addresses this directly with applied Industrial AI and Digital Workers that have the potential to expand industrial workforce capacity infinitely. Speaking at Industrial X, New York, IFS customer Pedro Buhigas, CIO at Kodiak Gas Services, said: "If half of our workforce engages with the [IFS Loops] agent once per day, that's three million dollars a year of ROI. More importantly, that's ninety thousand hours we can give back to field service technicians to do their job." With 25R2, IFS.ai expands its embedded intelligence and Digital Workers across the IFS Cloud suite, launching new AI-driven capabilities in its ERP, EAM and FSM solutions that make AI a true co-worker with contextual knowledge for every role. Christian Pedersen, Chief Innovation Officer, IFS, said: "The strength of our solutions lie in their application – AI deeply embedded into the complex processes and workflows of industry to work autonomously, intelligently, and profitably. Generic, consumer-grade AI tools simply can't cut it in these environments. This is what attracts world-leading AI partners to work with us as they seek to expand in the industrial space. It's why customers trust us to transform their operations. This is the next frontier in Industrial AI, and IFS is defining it." Ending the Invisible Work Problem – the Next Generation of Automation Industrial organizations face a hidden productivity drain: the "invisible work" – repetitive, time-consuming tasks that consume 40-60% of field and operations staff capacity but drive minimal strategic value. These repetitive workflows (order processing, inventory management, maintenance scheduling, data entry) delay critical operations, result in unplanned downtime, prevent first-time fixes, and consume hours that frontline experts could spend on high-value judgment calls. IFS Loops Digital Workers represent the next generation of automation – advanced software agents that work alongside teams. They are embedded to execute complex workflows across systems, streamline repetitive processes, and deliver continuous operational value. All within a secure, governed, and fully auditable environment built for enterprise scale. IFS Loops Digital Workers are fundamentally different from consumer-grade automation tools. They:            Think - Embedded with domain knowledge specific to industrial operations (maintenance protocols, supply chain constraints, asset-specific rules)            Decide - Autonomous execution within governed parameters; human-in-the-loop for exception management            Act - Execute complex workflows across systems 24/7 – no downtime, no handoffs            Remain Auditable - Full traceability and governance for mission-critical and regulated industries Industrial AI is expanding the workforce, not replacing it. Digital Workers multiply human capability when labor shortages and infrastructure demands have never been greater. The first five Digital Workers available are: Customer Order Manager – Accelerates order processing, reduces errors, and ensures accurate, end-to-end order fulfilment.            Supplier Order Manager – Ensures supplier orders are accurate, on time, and coordinated, reducing delays and operational risk.            Inventory Replenisher – Reduces stockouts and overstock by automatically monitoring and replenishing inventory. Operations Analyst – Provides teams with consolidated, actionable information from multiple sources. Material Replenisher – Ensures critical materials are available on time, preventing production or service delays. Cathie Hall, Chief Product and Customer Officer, IFS, commented: "Our commitment to customers is to embed industrial-focused AI where it matters most - in the daily workflows of field technicians, maintenance planners, and operations teams. We're ensuring that what we build is immediately adopted and delivers measurable impact, all with AI at the core. This reflects confidence in our technology and our ambition to lead the market by operating with deeper customer connection than anyone else. AI Embedded for Real-Time Orchestration of Industrial Operations and Supply Chains Alongside Digital Workers, IFS Cloud 25R2 embeds Applied Industrial AI throughout the customer journey:  Field Service Management– Technician-focused AI tools boost productivity and first-time fix rates. IFS.ai Copilot provides instant information and key answers in the field. Work Briefing Generation enhances preparation and reduces oversights with an AI-generated job summary, consolidating critical task information, while Service Report Summarization accelerates customer sign-off with clear, AI-generated summaries.                            Enterprise Asset Management – AI-driven capabilities improve maintenance accuracy, reduce downtime, and enhance planning precision. The Work Task Template Optimizer utilizes AI-driven insights to improve maintenance instructions. New Work Order Reporting: Data Population allows technicians to enter short summaries or voice notes that automatically populate key details. The FMECA Data Enhancer accelerates reliability analysis with AI-driven suggestions for failure modes and causes.                                  Enterprise Resource Planning – AI enhancements strengthen planning accuracy, inventory control, and financial agility across operations. Manufacturing gains AI-powered MRP Simulation for multi-scenario demand planning, Sales Price Elements for dynamic pricing accuracy, and First Article Inspection for streamlined compliance workflows. Finance benefits from automated supplier invoice data capture and intelligent business planning baselines. Aviation Maintenance – AI-powered capabilities accelerate maintenance operations and improve part selection accuracy. The new IFS.ai Smart Part Finder delivers context-aware part suggestions using structured IPC data and AI, reducing search time and improving accuracy to accelerate aircraft return-to-service. "[With IFS] it wasn't just about the technology, it was about business processes, operating best practices, and business acumen. My team was totally energized; we had junior through senior members all in the same room, and it allowed us to stop, innovate, and streamline processes in flight. Through that transition and technology partnership, we drove 30 % savings to the bottom line - proof of how simplifying complexity pays off."- Tony Alloway, VP North American Operations, BGIS, IFS customer, speaking at Industrial X Unleashed Sustainable and Profitable Growth IFS Cloud 25R2 continues to embed sustainable practices automatically while driving financial returns for customers. New AI-powered KPI Narrative Generation and enhanced emissions tracking integrate sustainability into every operational decision - bringing visibility to the forefront rather than treating it as a month-end reporting exercise. This results in companies strengthening compliance and sustainability reporting while proving that profitability and sustainability advance together. IFS Cloud 25R2 is available from 27 November. For more information about IFS Loops Digital Workers and the latest release, visit https://www.ifs.com/ifs-cloud/ifs-cloud-release CONTACT: IFS Press Contacts: EUROPE / MEA / APJ: Adam GillbeIFS, Director of Corporate & Executive CommunicationsEmail: adam.gillbe@ifs.com NORTH AMERICA / LATAM: Mairi MorganIFS, Director of Corporate & Executive CommunicationsEmail: mairi.morgan@ifs.com This information was brought to you by Cision http://news.cision.com The following files are available for download: https://mb.cision.com/Public/855/4273633/8d47cd6512531b00_org.png 930x432px PRESS RELEASE  

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 80 加入收藏 :
Appier 助力寶島眼鏡引領 AI 數位轉型新視野,勇奪 IDC 未來企業大獎「卓越客戶體驗獎」

寶島眼鏡以 AI 驅動顧客體驗升級,斬獲亞太區大獎 【台灣,台北 - 2025 年 11 月 26 日】Appier(TSE: 4180)今宣布,協助台灣龍頭眼鏡品牌寶島眼鏡(Formosa Optical)透過 Appier 數據雲與個人化雲,推動 AI 與數據驅動的顧客體驗創新;寶島眼鏡也憑藉其 AI 轉型實績一舉榮獲 IDC 未來企業大獎亞太區及台灣區的「卓越客戶體驗獎(Special Award for Customer Experience)」。 該獎項由國際研究機構 IDC 頒發,旨在表彰以創新策略及科技賦能實現顧客價值最大化的領導企業。本大獎至今邁入第九屆,共已吸引來自亞太區 13 個市場、超過 4,000 家企業與組織角逐,寶島眼鏡成功脫穎而出,斬獲亞太區大獎,樹立眼鏡零售業的 AI 數位轉型典範。 寶島眼鏡近年先後推出 App、AI 個人化推薦、CRM 優化、電商服務與 AR 試戴功能,成功累積超過 400 萬名會員。作為寶島眼鏡長達六年的 AI 數位轉型合作夥伴,Appier 持續協助其深化數位創新,2024 年進一步助其導入顧客數據平台(CDP),有效整合線上與線下資料,實現以顧客為中心的資料可視化,並透過 AI 驅動的顧客分群、行為預測,搭配個人化行銷平台,全面優化顧客互動與體驗。 此次轉型讓寶島眼鏡在延續專業驗光與門市設備等優勢的同時,能強化數位互動與服務體驗,打造橫跨全通路與多元接觸點的無縫 OMO 顧客旅程。寶島眼鏡表示,鑑於部分眼鏡商品涉及驗光程序或僅能於門市銷售,線上與線下渠道須同步發展、緊密整合,才能提供完整服務體驗,而 Appier 透過數據與 AI 技術,協助放大 OMO 效益,從配鏡體驗到視力保健,全面優化顧客照護歷程,並以即時互動與個人化體驗升級,深化年輕消費族群的品牌參與度。 IDC 亞太區研究副總監(Associate Research Director, IDC Asia/Pacific)Abhishek Kumar 指出:「寶島眼鏡之所以脫穎而出,在於其能大規模落實以顧客為核心的創新。其運用 AI 與數據整合線上與線下體驗,不僅推進個人化,更重新定義實體零售在數位經濟中的競爭方式。此一專案實績清楚體現在明確的數據策略指引下,企業得以在強化顧客信任與互動的同時,帶動業務成長。」 Appier 表示,寶島眼鏡導入 Appier 的顧客數據平台,全面整合跨渠道數據,打破資料孤島,讓行銷團隊能即時掌握顧客屬性、偏好與行為趨勢,並能自主啟動個人化行銷活動,將行銷活動的作業流程從 7 天縮短至 1 天,效率提升 7 倍。同時可搭配 Appier 個人化行銷平台,根據顧客數據洞察在 App、官網、Email、SMS 等渠道動態推播個人化商品與高潛力品項,使每次溝通更具預測性、關聯性與一致性,有效促進回購率與平均客單價成長,進一步提升顧客終身價值。例如,針對隱形眼鏡族群自動觸發再互動旅程,於線上提醒顧客於 7 天內回購,成功帶動線下轉換;同時運用 AI 推薦模型讓顧客快速找到熱銷、可能喜歡的商品,也有效推升其電商平台 EYESmart 的轉換率。 展望未來,寶島眼鏡將持續深化與 Appier 的合作,探索更多 AI 在顧客體驗創新上的應用可能。隨著 Appier 全線產品升級為 Agentic AI ──具備自主決策、自適應學習與協作執行能力的 AI Agents,能協助品牌更快速掌握可行動的顧客洞察、即時回應市場需求,也可望為寶島眼鏡未來的數位創新注入更多成長動能,打造智慧且高效的全通路體驗。   ###   關於寶島眼鏡 Formosa Optical 寶島光學科技股份有限公司為台灣規模最大的連鎖眼鏡品牌,創立於 1976 年,並於 1996 年掛牌上市。寶島眼鏡深耕業界近 50 年,旗下擁有多個子品牌,至今全台門市超過 450 家,累積超過 400 萬會員,致力提供從配鏡、太陽眼鏡到隱形眼鏡的多元商品選擇,並搭配專業驗光與視力照護等全方位服務,打造消費者信賴的眼鏡品牌。 關於 AppierAppier(TSE:4180)是一家 AI 原生的 SaaS 公司,透過最先進的廣告科技(AdTech)與行銷科技(MarTech)解決方案,協助企業制定更明確的商業決策。創立於 2012 年,Appier 秉持 Making AI Easy by Making Software Intelligent 的願景,致力透過旗下的廣告雲(Ad Cloud)、個人化雲(Personalization Cloud) 及數據雲(Data Cloud)解決方案,幫助企業將 AI 轉化為可衡量的投資報酬。Appier 目前在亞太、美國與 EMEA 地區設有 17 個據點,並於東京證券交易所 Prime 板上市。欲了解更多資訊請參閱 www.appier.com。

文章來源 : 沛星互動科技 發表時間 : 瀏覽次數 : 2395 加入收藏 :
Appier 助力寶島眼鏡引領 AI 數位轉型新視野,勇奪 IDC 未來企業大獎「卓越客戶體驗獎」

寶島眼鏡以 AI 驅動顧客體驗升級,斬獲亞太區大獎香港 - Media OutReach Newswire - 2025年11月26日 - Appier(TSE: 4180)今宣布,協助台灣龍頭眼鏡品牌寶島眼鏡(Formosa Optical)透過 Appier 數據雲與個人化雲,推動 AI 與數據驅動的顧客體驗創新;寶島眼鏡也憑藉其 AI 轉型實績一舉榮獲 IDC 未來企業大獎亞太區及台灣區的「卓越客戶體驗獎(Special Award for Customer Experience)」。 寶島眼鏡透過 Appier 數據雲與個人化雲,推動 AI 與數據驅動的顧客體驗創新有成,榮獲 IDC 未來企業大獎亞太區及台灣區的「卓越客戶體驗獎」。 該獎項由國際研究機構 IDC 頒發,旨在表彰以創新策略及科技賦能實現顧客價值最大化的領導企業。本大獎至今邁入第九屆,共已吸引來自亞太區 13 個市場、超過 4,000 家企業與組織角逐,寶島眼鏡成功脫穎而出,斬獲亞太區大獎,樹立眼鏡零售業的 AI 數位轉型典範。 寶島眼鏡近年先後推出 App、AI 個人化推薦、CRM 優化、電商服務與 AR 試戴功能,成功累積超過 400 萬名會員。作為寶島眼鏡長達六年的 AI 數位轉型合作夥伴,Appier 持續協助其深化數位創新,2024 年進一步助其導入顧客數據平台(CDP),有效整合線上與線下資料,實現以顧客為中心的資料可視化,並透過 AI 驅動的顧客分群、行為預測,搭配個人化行銷平台,全面優化顧客互動與體驗。 此次轉型讓寶島眼鏡在延續專業驗光與門市設備等優勢的同時,能強化數位互動與服務體驗,打造橫跨全通路與多元接觸點的無縫 OMO 顧客旅程。寶島眼鏡表示,鑑於部分眼鏡商品涉及驗光程序或僅能於門市銷售,線上與線下渠道須同步發展、緊密整合,才能提供完整服務體驗,而 Appier 透過數據與 AI 技術,協助放大 OMO 效益,從配鏡體驗到視力保健,全面優化顧客照護歷程,並以即時互動與個人化體驗升級,深化年輕消費族群的品牌參與度。 IDC 亞太區研究副總監(Associate Research Director, IDC Asia/Pacific)Abhishek Kumar 指出:「寶島眼鏡之所以脫穎而出,在於其能大規模落實以顧客為核心的創新。其運用 AI 與數據整合線上與線下體驗,不僅推進個人化,更重新定義實體零售在數位經濟中的競爭方式。此一專案實績清楚體現在明確的數據策略指引下,企業得以在強化顧客信任與互動的同時,帶動業務成長。」 Appier 表示,寶島眼鏡導入 Appier 的顧客數據平台,全面整合跨渠道數據,打破資料孤島,讓行銷團隊能即時掌握顧客屬性、偏好與行為趨勢,並能自主啟動個人化行銷活動,將行銷活動的作業流程從 7 天縮短至 1 天,效率提升 7 倍。同時可搭配 Appier 個人化行銷平台,根據顧客數據洞察在 App、官網、Email、SMS 等渠道動態推播個人化商品與高潛力品項,使每次溝通更具預測性、關聯性與一致性,有效促進回購率與平均客單價成長,進一步提升顧客終身價值。例如,針對隱形眼鏡族群自動觸發再互動旅程,於線上提醒顧客於 7 天內回購,成功帶動線下轉換;同時運用 AI 推薦模型讓顧客快速找到熱銷、可能喜歡的商品,也有效推升其電商平台 EYESmart 的轉換率。 展望未來,寶島眼鏡將持續深化與 Appier 的合作,探索更多 AI 在顧客體驗創新上的應用可能。隨著 Appier 全線產品升級為 Agentic AI ──具備自主決策、自適應學習與協作執行能力的 AI Agents,能協助品牌更快速掌握可行動的顧客洞察、即時回應市場需求,也可望為寶島眼鏡未來的數位創新注入更多成長動能,打造智慧且高效的全通路體驗。 Hashtag: #Appier #FormosaOptical #AI #CustomerExperience #IDCFEAwards #FutureEnterprisehttps://www.linkedin.com/company/2774891/https://www.facebook.com/appierincWechat: Appier 沛星互动科技發佈者對本公告的內容承擔全部責任關於寶島眼鏡 Formosa Optical 寶島光學科技股份有限公司為台灣規模最大的連鎖眼鏡品牌,創立於 1976 年,並於 1996 年掛牌上市。寶島眼鏡深耕業界近 50 年,旗下擁有多個子品牌,至今全台門市超過 450 家,累積超過 400 萬會員,致力提供從配鏡、太陽眼鏡到隱形眼鏡的多元商品選擇,並搭配專業驗光與視力照護等全方位服務,打造消費者信賴的眼鏡品牌。關於 AppierAppier(TSE:4180)是一家 AI 原生的 SaaS 公司,透過最先進的廣告科技(AdTech)與行銷科技(MarTech)解決方案,協助企業制定更明確的商業決策。創立於 2012 年,Appier 秉持 Making AI Easy by Making Software Intelligent 的願景,致力透過旗下的廣告雲(Ad Cloud)、個人化雲(Personalization Cloud) 及數據雲(Data Cloud)解決方案,幫助企業將 AI 轉化為可衡量的投資報酬。Appier 目前在亞太、美國與 EMEA 地區設有 17 個據點,並於東京證券交易所 Prime 板上市。欲了解更多資訊請參閱 www.appier.com。

文章來源 : Media OutReach Limited 發表時間 : 瀏覽次數 : 853 加入收藏 :
2025 年 12 月 15 日 (星期一) 農曆十月廿六日
首 頁 我的收藏 搜 尋 新聞發佈