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【2025年4月22日，台灣苗栗】迎接春日暖陽與桐花盛開的好時節，台灣在地茶飲品牌「丘森茶室」攜手外送平台 Uber Eats，於 2025 年 4 月 23 日至 5 月 6 日推出「春日吶有禮 優食饗三重」限定活動，祭出多款人氣飲品優惠，希望讓消費者在忙碌生活中，也能透過一杯好茶獲得療癒片刻。 本次活動主要的優惠方案除指定三款飲品享「買一送一」優惠，包含春夏熱銷的「四季青茶」、「丘森鐵觀音奶」、「蜂蜜琥珀烏龍」等三款高人氣茶飲品項外，亦針對丘森茶室相幫自豪的奶蓋系列「奶蓋莊園紅」；以及適合春夏的「抹香柚語」，提供 Uber Eats 會員專屬 8 折優惠。 丘森茶室品牌負責人黃淑惠小姐表示：「我們希望透過這次與 Uber Eats 的合作，達到品牌的曝光，也能夠讓更多人能輕鬆在家品嚐到職人精選特調茶飲，無論是炎炎午後的一杯四季青茶，還是夜裡陪伴的濃郁芝士手工奶蓋，每一杯飲品都是我們對顧客的溫柔問候。」 活動期間限定，消費者只要透過 Uber Eats 平台選購指定品項，即可享受這一波春日專屬優惠。更多活動詳情請參閱丘森茶室官方社群或 Uber Eats 活動頁面。
【2025年4月9日，台灣苗栗】手搖茶品牌「丘森茶室 CHOSEN TEA」致力於打造茶飲界的文藝復興，將台灣山林、風土與文化氣息注入每一杯茶飲之中。自4月9日起至 4 月 22 日，丘森茶室與外送平台 Uber Eats 攜手推出春季限定優惠活動，以外送平台為載體，將風格茶飲送入日常生活之中，邀請新舊顧客一同品味春日的悠然節奏。 本次活動主打三重好禮： 首先，消費者只要透過 Uber Eats 訂購，即可享有三款茶品「琥珀烏龍」、「蜜香莊園紅」、「秋密鳳梨青」的買一送一優惠，無論自飲或分享皆相宜；其次，Uber Eats 優饗會員獨享兩款人氣飲品「奶蓋莊園紅」與「梅子四季青」的 8 折優惠，讓春天的風味更顯層次；最後，凡單筆消費滿 350 元，系統將自動折抵 100 元，回饋更加碼。 丘森茶室表示，透過此次與 Uber Eats 的合作，希望讓更多人感受到手搖茶不只是飲品，更是一種風格與生活態度的選擇。品牌始終堅持從茶葉選材、風味研發到包裝設計的每一環節，皆注入文藝氣息與職人精神，讓「喝一杯茶」成為日常生活中富有詩意的儀式。 這不只是一場促銷活動，更是一場城市茶香的美學革命。春日限定，錯過不再——現在就透過 Uber Eats，與丘森茶室一起，重拾對風格飲茶的想像，迎接茶飲界的文藝復興。
Suwon-si, South Korea, Feb. 17, 2025 (GLOBE NEWSWIRE) -- 來自韓國的全球遊戲獎勵 APP「Playio」近期正式進軍台灣市場，迅速吸引了當地手機遊戲玩家的關注。 Playio 是一款根據遊戲遊玩時間累積獎勵，並可兌換 Uber Eats、超商禮券、MyCard 等各種獎勵的 APP。由韓國 GNA Company 營運的 Playio 於去年 11 月成功上市台灣，儘管仍處於初期階段，但已展現出亮眼的成長趨勢，備受矚目。 市面上有許多獎勵 APP，究竟是什麼讓 Playio 受到玩家熱烈歡迎？我們特別訪問了一位台灣 Playio 用戶，來聽聽他的使用心得。 以下為 Playio 台灣用戶專訪內容： Q. 分享一下你是如何知道 Playio 的？A. 我是在手機廣告上看到 Playio 的。因為我平時很愛玩手機遊戲，所以對這款 APP 感到好奇，就下載來試試看了。 Q. 對 Playio 的第一印象如何？A. 這款 APP 介面很直覺、使用起來非常方便。如果一個 APP 太複雜，我通常很快就會放棄不用了。但 Playio 提供了多種功能，同時設計簡單，就算是第一次使用的人也能輕鬆上手。 Q. 大概使用 Playio 多久了？使用的過程中有什麼特別的體驗嗎？A. 我已經用了大概一個月，最讓我驚喜的是，只要玩遊戲就能獲得獎勵！像我平常會玩 A 遊戲，在 Playio 裡面只要開始遊戲，就能賺取獎勵。不需要刻意去做什麼額外的任務，只是單純享受遊戲的過程，就能獲得回饋，這點非常吸引人。 Q. Playio 跟其他獎勵 APP 有什麼不一樣的地方呢？A. 嗯......真的有給獎勵吧（笑）。可能聽起來很奇怪，但有些獎勵 APP 只是打廣告說會給獎勵，實際上卻什麼都沒給。但 Playio 真的只要玩遊戲就能拿到實際獎勵！前陣子我還兌換了一張 Uber Eats 禮券，真的超實用。 Q. 覺得哪些人適合使用 Playio ？A. 只要是「喜歡玩手機遊戲的人」都一定要用 Playio！因為光是玩遊戲就能獲得獎勵，沒理由不試試看吧？不用 Playio 反而是種損失。我已經推薦給我的朋友了，希望未來會有更多人認識這款 APP！ 此公告隨附的照片可在以下網址查看：https://www.globenewswire.com/NewsRoom/AttachmentNg/8ab57de3-3407-4d46-8cc1-d4cd93a340cf Media Contact: GNA Company in Seoul, South Korea Media Inquiries Contact: playio@gna.company Phone: +82 2 2088 8033 Email: playio@gna.company
SUWON-SI, South Korea, April 28, 2025 (GLOBE NEWSWIRE) -- 韓國企業 GNA Company 所營運的遊戲行銷平台「Playio」，近日公開了韓國遊戲開發商 Liberty Dust 的代表作《UnderDark : Defense》行銷活動成果。 Playio 是一款連結用戶與遊戲公司的遊戲獎勵應用程式，同時也是一個遊戲行銷平台。用戶可根據自身的遊玩偏好挑選遊戲並獲得獎勵，並能將這些獎勵兌換為 LINE POINTS、Uber Eats、KFC、MyCard 等多樣商品。 另一方面，遊戲公司則可透過 Playio 運營符合其關鍵指標（KPI）目標的行銷活動，並根據 Playio AI 引擎所分析出的玩家遊戲偏好與行為數據，獲得專屬的行銷運營方案。 ◇ 以 KPI 客製化任務策略，最大化用戶留存 Playio 近期在韓國市場推動 Liberty Dust 的《UnderDark : Defense》行銷活動，成功創造 D21 留存率約 46%，展現出高度的用戶滿意度。該平台目前已拓展至美國、日本與台灣等市場。 在遊戲市場競爭日益激烈的現況下，單靠用戶導入已難以維持長期成果，留住玩家成為遊戲行銷的核心課題。Liberty Dust 同樣將「留存」作為行銷策略的主要目標之一。 為此，Playio 採用「時間任務」與「社區活動」這兩項差異化運營策略，以防止用戶流失並持續引導玩家遊玩。 ◇ 留住長期用戶的關鍵：優化「時間任務」 時間任務是指透過任務機制，鼓勵玩家持續回來遊玩，而非安裝後即流失的營運模式。在《UnderDark : Defense》的韓國行銷活動中，Playio 推出重複遊玩給予獎勵的系統，成功提升玩家參與度。 在此活動中，玩家每完成一次《UnderDark : Defense》的時間任務，即可獲得 2,000 寶石作為獎勵。任務設計可重複進行 25 次以上，引導玩家於一個月內每日登入並參與遊戲。最終成果為 D7 留存率約 63%、D21 留存率約 46%，證明了重複任務型獎勵結構對提高用戶留存有著顯著成效。 ◇ 精細化任務設計：從導入到付費的「隱藏任務」與「社區活動」 隱藏任務是 Playio 獨家開發的進階任務策略，設計上結合玩家的遊戲內行動，引導其完成階段性目標。此次在《UnderDark : Defense》活動中，Playio 為提升 ROAS，同步推出了搭配付費行為給予獎勵的隱藏任務。 社區活動則是鼓勵玩家自主完成如會員註冊、程式內付費、觀看廣告等關鍵任務的行銷機制。此類活動基於 Playio 的社區頻道運營，與時間任務、隱藏任務相比，更強調用戶的情感參與與互動深度。若能三者複合式運營，將可產生強大的綜效。 在《UnderDark : Defense》活動中，由於遊戲本身缺乏足夠的應用內事件可供任務操作，Playio 創造性地設計了「完成特定關卡並上傳截圖至社區，即可獲得獎勵」的活動，有效引導用戶積極參與遊戲。 Playio 營運負責人表示：「透過本次《UnderDark : Defense》行銷活動，我們驗證了提升用戶留存與轉換率的最佳方案。隨著 Playio 在台灣市場的認知度日益提高，我們期望本地遊戲公司也能透過 Playio 的客製化行銷活動，獲得正面且實質的成果。」 Liberty Dust 執行長鄭昇浩則表示：「這次行銷活動讓我們再次確認以留存為核心的行銷策略極具效果，並獲得許多對於新型行銷手法的寶貴洞察。」 此公告隨附的照片可在以下網址查看：https://www.globenewswire.com/NewsRoom/AttachmentNg/b90f9351-43c4-498f-8963-e29929cc260d
此次合作將升級拓展 eBay 的全球支付平台功能，優化消費者購物體驗並提升運營效率。 加利福尼亞州聖何塞和倫敦2025年4月16日 /美通社/ -- 全球電商領軍企業 eBay 今日宣布與國際領先數字支付平台 Checkout.com 達成戰略合作夥伴關係。通過此次合作，eBay 將進一步擴展其全球支付平台能力，為消費者提供更流暢的交易體驗，同時實現降本增效。 作為全球最大的電商平台之一，eBay 平台目前擁有超過 23 億件在售商品，覆蓋 190 個市場的數百萬消費者，交易品類涵蓋稀缺收藏品、二手時尚單品、電子設備、汽車配件等多元化商品。 eBay 全球支付與金融服務 VP Avritti Khandurie Mittal 表示：「eBay 作為全球性電商平台，始終致力於為消費者提供快捷、便利且安全的購物體驗。此次與 Checkout.com 的戰略合作，將幫助我們持續優化全球數百萬消費者的支付體驗，確保交易高效可靠，同時有效優化成本。 通過將 Checkout.com 引入到合作夥伴生態系統，我們再次印證了 eBay 依託特有的支付與金融服務體系，持續推動用戶增長和業務拓展的堅定決心。」 Checkout.com 創始人兼首席執行官 Guillaume Pousaz 強調：「eBay 是持續突破電商經濟邊界的行業標杆。在此量級的商業生態中，支付運營表現至關重要。Checkout.com 的技術實力、數據洞察及全球收單專業能力，將助力 eBay 全面提昇平台支付成功率與運營效率。此次雙方的合作必將為電商經濟未來發展注入新動能。」 關於 Checkout.com Checkout.com是一家成立於英國的全球領先信用卡收單行，致力於為出海商戶提供高效、安全、及模塊化的支付解決方案。作為支付收單專家，我們支持多種國際主流信用卡支付以及多個本地支付方式，實現超過150種貨幣的交易處理。同時，我們提供一站式跨境支付解決方案。 Checkout.com在全球有 19 個本地團隊，深受如 Sony、SHEIN、阿里巴巴、小米、網易、Uber Eats、GE Healthcare、英國《金融時報》等國際品牌的信賴。 我們在亞太地區設有上海、香港、新加坡和東京四個辦公室，專註於深耕本地市場，為商戶提供定製化支付服務， We are Checkout.com, where the world checks out.
SINGAPORE, April 16, 2025 /PRNewswire/ -- At the SMU Co-Curricular Symposium – Nurturing Holistic & Career-Ready Scholars, Singapore Management University (SMU) reaffirmed its commitment to equipping students and alumni with the skills and resilience needed for a dynamic workforce. Education Minister Chan Chun Sing was the Guest-of-Honour at the Symposium and delivered the opening speech. Singapore Education Minister Chan Chun Sing at the SMU Co-Curricular Symposium 2025 As part of its 25th Anniversary celebrations, SMU proudly announced that its graduating class of 2025 will be the first to receive the Co-Curricular Transcript (CCT), a groundbreaking initiative launched in 2023. This milestone reflects SMU's commitment to nurturing graduates who are not only academically strong but also agile, self-aware, and ready for the demands of the modern workplace. Coupled with access to the newly launched Lifelong Career Support from 1 May 2025, all alumni can confidently navigate career shifts with confidence, at any stage of their professional journey. This is timely, with mid-career job transitions surging in Singapore and the recent instability experienced by the global economy. Delivering the opening address, Education Minister Chan Chun Sing commended SMU for its leadership in pioneering the CCT, outlining four key qualities that students should cultivate — Curiosity, Connection, Creation, and Contribution — to thrive in today's rapidly evolving world. "The Co-Curricular Transcript, in its rightful spirit, is for our people to better understand our strengths and weaknesses, and to know how to use those strengths to make a positive contribution to society. It is about finding yourself, understanding yourself, and using what you have to make a meaningful contribution. Speaking to an audience of over 200 educators, industry partners, and students, Professor Alan Chan, SMU Provost, said that he is proud that the University is setting the industry standard, and emphasised the University's mission in preparing future-ready graduates. "At SMU, we believe that learning extends beyond the classroom. As the first university in Singapore to integrate internships, community service, and global exposure as formal graduation requirements, we have always championed a holistic approach to education. "The Co-Curricular Transcript builds on this strong foundation by further strengthening our students' real-world competencies through enhanced co-curricular learning and empowering them to articulate their experiences with greater confidence and clarity. This will give our students a much-needed edge in today's competitive job market," he said. The CCT complements traditional academic transcripts by documenting students' holistic learning experiences. It categorises students' participation and growth into three progressive levels — Exposure, Integration, and Transformation — while awarding digital badges for attaining Graduate Learning Outcomes. As internships, community service and global exposure are formal graduation requirements for SMU students, the information could be effectively captured. This structured record provides employers with deeper insights into graduates' capabilities beyond academic grades. SMU's Integrated Co-Curricular Management System (ICMS) enables the CCT, allowing students to track their learning experiences, submit reflections, and receive educators' feedback. Early student feedback collected by SMU's Co-curriculum Development unit from over 200 students in September 2022 found that 81.1% agreed that ICMS features make their co-curricular involvement more purposeful, while 97.5% supported having a formal co-curricular record issued upon graduation. This initiative is particularly timely as skills-based hiring gains traction globally. According to LinkedIn, 73% of recruiters now prioritise competencies over degrees. In Singapore, 70% of employers place greater value on soft skills like communication and critical thinking than hard credentials. SMU's CCT bridges this gap by making these essential skills visible to prospective employers. "Today's hiring landscape is rapidly shifting towards a skills-first approach. Employers are looking beyond traditional credentials to assess a candidate's adaptability, leadership, and problem-solving abilities. SMU's Co-Curricular Transcript is highly effective in giving graduates a tangible way to showcase their competencies and stand out in an increasingly competitive job market," said Elsie Ng, Head of Singapore, LinkedIn. Since its inception, SMU has consistently pioneered initiatives that equip students with the skills demanded by employers. With 89.8% of SMU graduates securing employment within six months, the CCT further strengthens their competitiveness in a skills-driven economy. Employers are encouraged to look at the CCT not just as conversation starters, but also use the entries to learn more about the student's initiative, mindset and values to inform their shortlisting process. Unlike a report card or checklist, students are also guided to be more intentional about their choices of activities, and to more consciously develop a range and mastery of skills for possible alignment towards their professional goals. SMU Pioneers Lifelong Career Support as Job Market Shifts With mid-career job transitions surging in Singapore and 64% of alumni expressing interest in career coaching services, SMU is also breaking new ground by becoming the first Singaporean university to institutionalise lifelong career support. Effective 1 May 2025, fittingly, on Labour Day, all SMU[1] degree holders; undergraduate and postgraduate regardless of their graduation year, will have lifetime access to structured career support, a privilege traditionally reserved for recent graduates. This bold move aligns with national efforts such as SkillsFuture to strengthen career resilience and lifelong learning in an ever-evolving job market, setting a new standard for higher education institutions in preparing graduates for long-term workforce adaptability. For Richie Sison, an SMU MBA graduate (2021, Philippines), career coaching was pivotal in transitioning from finance to supply chain and operations. "SMU Career Services has been instrumental in helping me pivot from the finance industry to supply chain and operations. The advice and support from the coach has enabled me to land a role as a Supply Chain Manager at Amazon Singapore, which later opened doors for me to move to Uber Eats in Taiwan as an Operations Manager. The launch of life-long career coaching for alumni will be invaluable as we navigate through new career opportunities throughout our lives." "The workforce of tomorrow is being reshaped faster than ever, and universities must take the lead in ensuring graduates are prepared for it," said Professor Alan Chan, SMU Provost. "SMU is redefining what it means to support graduates, not just at the start of their careers, but for life. We are the first in Singapore to institutionalise and offer lifelong career support, ensuring that no matter how industries shift, our alumni always have a partner to help them adapt, grow, and thrive." The Co-Curricular Symposium has attracted significant attention from institutions across Singapore, including junior colleges, polytechnics and other universities — many of which are exploring similar approaches to documenting co-curricular learning. The foundations of the transcript were also developed in partnership with employers ensuring the relevancy of the learning outcomes. As a leader in transformative education initiatives, SMU is also the first university in Singapore to make community service a graduation requirement for all students since 2000, and we have collectively devoted more than 4.28 million hours in service towards the community. For more information on SMU's transformative educational initiatives, visit SMU's website. END 1. [1] Not applicable to exchange students & non-matriculated participants of SMU-A and ExD programmes, and all other Honorary and Associate alumni.
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