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（生活中心／綜合報導）每逢秋天正是台灣饕客們享受螃蟹的最佳時機，各大餐廳也紛紛推出相關餐點搶客，近日在Threads上就瘋傳了銅板價能吃到螃蟹的貼文引起廣大熱議，貼文中表示不論是蟹身、蟹肉或是蟹黃均能一次享用到，甚至還有搭配鮭魚、比目魚等食材的握壽司，讓網友們大嘆不可思議，直言下班就要去報到嚐鮮，形成一股脆友揪吃蟹的風潮。 圖／秋天吃蟹季節來臨，爭鮮推出以鮭魚、螃蟹為主的限定商品引發網友熱議。（翻攝Threads） 這次引發的銅板價吃蟹風潮，原來是爭鮮迴轉壽司與爭鮮PLUS，自 9／2 開始推出的秋季限定商品「Perfect Match！天生絕配」，以秋蟹和新鮮鮭魚做為主要食材搭配，推出六款限定餐點，當中主打的金賞鮭蝦佐蟹黃、一番鮭鰈雙享更是全球爭鮮壽司師傅大賽中得獎作品，讓網友大讚期待感十足，同時也不忘顧及老饕食客，推出限量供應麵包蟹螯、蟹身及蟹膏等單品，同樣可用銅板價享用到，挑戰吃鮭魚及秋蟹的最高CP值！ 圖／近日Threads上不少網友貼文表示只需銅板價即可吃到螃蟹，引發一股揪團吃蟹潮。（翻攝Threads） 而Threads上除了網友分享吃蟹的貼文獲熱議外，這股熱潮也釣出自家員工發文感嘆剁螃蟹剁到天昏地暗，不料卻引起網友們歪樓討論直呼：「真的是一整隻螃蟹耶」、「看起來很新鮮，等等就去吃」，讓原PO哭笑不得，另外也有不少網友討論起當初入坑的壽司是哪一種，大批網友直接點名炙燒焦糖鮭魚，可見商品的高人氣，而玉米軍艦也被網友點名，掀起玉米軍艦擁護者及認為到爭鮮吃玉米壽司不划算，兩派熱議爭論。 圖／眾多吃蟹貼文裡意外釣出員工PO文表示剁螃蟹辛苦，網友卻讓意外歪樓直呼食材新鮮，被燒到進而嚐鮮。（翻攝自Threads）
在科技天空下，一顆新星已經誕生。Meta，一直在尋求突破並掌握時代脈搏的巨頭，創造了一個全新的競技場，向長期以來獨占鰲頭的Twitter發起挑戰。馬克·扎克伯格（Mark Zuckerberg），Meta的掌舵者，俏皮地描述其最新力作為一種更為友善的替代品，用以填補伊隆·馬斯克（Elon Musk）旗下揮汗如雨，掙扎求生的社群媒體平台留下的缺口。 這個全新的社群平台，被命名為Threads，象徵著文本對話的微妙絲線，給使用者提供一個發佈包含文字、照片、影片和連結的最大500個字的平台。如同Twitter一樣，這個場域歡迎任何人熱烈回應，讚美，or分享這些寶貴的想法。 Threads在週三推出後，這款應用程式已經在其推出七小時內吸引了驚人的1000萬註冊使用者。在這個特殊日子，扎克伯格藉由自己的Threads帳號向大眾呼喊：『開始我們的旅程吧，歡迎來到 Threads 世界』 宣佈此項壯舉的同時，Meta還透露，Threads已經與旗下超過20億使用者的照片共享平台Instagram進行串接，而且已在全球超過100個國家上架 iOS 和 Android 的版本。 這款被稱為『推特殺手』的應用程式的出現，為馬斯克的社群平台帶來了前所未有的威脅。對於自從去年10月以驚人的440億美元被馬斯克收購以來陷入危機的Twitter更是一大衝擊！ 扎克伯格也在週三的發文中將 Threads 描述為一種更為健康的Twitter替代品。『我們的目標是保持友善並且持續擴大，我深信這是可能的，並且將是我們成功的關鍵』他這樣寫道：『這就是為何 Twitter 從未達到我們所期待的成功，我們期待用不同的方式去完成』 這種並肩而立的矽谷巨頭之間的競爭已達到白熱化。上個月，馬斯克向扎克伯格發起挑戰將進行一場『籠式比賽』，而扎克伯格，近來已將自己定位為柔術愛好者，似乎欣然接受這一挑戰。然而，比賽是否會進行，或何時進行，都尚未確定。 Meta 在週三的一份聲明中宣佈，他們計劃讓 Threads 與萬維網聯盟（W3C）提出的開放社群網路協議，ActivityPub達到兼容。這意味著，使用者之後可以將他們在 Threads 上的關注和內容轉移到基於 ActivityPub 協議構建的其他應用程式，其中包括 Mastodon 和 WordPress。 『Threads 是 Meta 第一個與開放社群網路協議兼容的應用程式，我們期待它能藉由加入這個快速成長的操作服務生態系統，幫助人們找到他們的社區，無論他們使用何種應用程式』Meta情感豐富地說道。
【2025年5月14日，台灣苗栗】台灣文青系手搖飲品牌——丘森茶室 CHOSEN TEA，近日正式進駐Meta旗下新興社群平台Threads，宣告以全新詼諧幽默風格與網友近距離互動，打造屬於手搖飲界的社群江湖。 品牌團隊表示，這次登上Threads，並非單純追趕社群潮流，而是希望用更接地氣、無包袱的語氣和年輕人打開對話窗口。「我們不只是賣茶的，更想成為你生活裡會講幹話、懂你情緒、懂生活風格的朋友。」 丘森茶室向來以文青與在地文化為品牌基調，此次在Threads上，則加入更多「嘴上不留情、心裡很溫柔」的幽默因子。未來將推出一系列「嘴茶語錄」、迷因化的飲品介紹、社群限時互動等新單元，結合品牌飲品與生活日常，創造讓人會心一笑的社群共感。 此外，丘森茶室也預告將開放網友參與命名活動、迷因創作比賽，甚至可能出現「你一句我一句，聯名出新品」的瘋狂企劃，讓品牌與消費者共創話題與內容。 目前丘森茶室的Threads官方帳號為 @chosen.tea，歡迎所有愛喝茶、愛開玩笑、也愛在深夜滑手機尋找同溫層的你，一起加入這場香氣四溢又嘴上不客氣的互動派對。
在數位行銷浪潮持續變化的當下，群策行銷以10年行銷產業優勢，並有自建網紅實戰資料庫高達55,000筆的KOL，KOC產業鏈資源，持續在行銷界中穩步前進，群策行銷擅長以品牌策略年度規劃和網紅行銷精準提升效益，為品牌在短短2週內為品牌帶來百萬次的曝光，精準地為品牌搶攻心佔率。憑藉對市場變化的敏銳掌握，群策行銷今年瞄準市場，推出3項新產品服務：1. Threads社群口碑行銷、2.IP 賦能代理3.行銷科技整合場域，快速提升3倍以上的轉換效果，助力各品牌在流量引導、數據收集、轉換加速三項構面進行整合動能，實現品牌長期價值。 群策行銷總經理王明玉指出，Threads平台近期展現出強大的數據驅動優勢，依靠其短文特性，能大幅拓展品牌的陌生客群，並引入原有管道不曾觸及的流量。群策行銷團隊成功策劃出「讓人上癮的爆紅脆文Threads行銷」，不斷為品牌製造話題和聲量，以知名連鎖咖啡品牌為例，短短一日內就引發超過300則討論留言，並吸引中時、三立、年代新聞、壹電視等...多家媒體拍攝和轉載，最終曝光觸及逾600萬人次！ (圖：群策行銷掌握品牌爆紅密碼，5小時引爆流量，助品牌實現超高曝光！) 在品牌與消費者的互動中，群策行銷也敏銳洞察到IP的影響力潛力，成功代理長期霸佔line貼圖排行的圖像角色 IP「醜白兔」，讓醜白兔uglyrabbit 透過角色的獨特性與萌感，讓IP成為生活的一部分，同時為品牌構築與消費者間的情感橋樑，開啟品牌傳播的新局面。未來，群策行銷將導入更多知名IP，為IP賦能並開發創意在門市運用、聯名貼圖等生活化產品開發，讓品牌情感價值滲透日常場景，促使消費者在每次互動中自然接觸品牌，實現從「看見」到「認同」的深度連結！ (圖：群策展開IP賦能，包括「醜白兔」透過聯名商品與消費者連結，並活絡場域應用) 針對品牌展店開設門市需求，群策行銷傾力從企劃到執行至會員管理由第一日就開始，協助誠鮮餐飲集團旗下壽司店操作的開幕行銷規劃，搭配關鍵意見消費者KOC (Key Opinion Consumer)宣傳，更是將品牌知名度迅速推向高峰，半年內訂位爆滿、每到用餐時段更是座無虛席，為品牌創造強大話題和長期吸引力，讓消費者紛紛成為忠實顧客！ 此外，針對會員名單整合需求，群策行銷也導入適合展覽活動的「刮刮樂行銷」工具，將群策行銷由數位行銷延伸至MarTech整合科技，還能自動引導消費者加入LINE群組或官網等，並由精準的CRM系統進行名單進行數據分析和廣告投放至私域再行銷。提升有效性。 (圖：展場運用群策刮刮樂快行銷工具，展位人潮爆滿，名單收集量一日暴增3倍) (圖：刮刮樂快行銷系統5分鐘生成報表，可快速高效協助品牌分析各項消費者資訊) 在大健康產業，群策行銷創新推出「白袍網紅方案」，結合100位專業醫師、營養師、復健師等具有公信力的專業人士，透過形象代言、講座辦理等方式，為品牌建立可信賴的健康形象，成功吸引高黏著度的目標族群關注，並顯著提升品牌心佔率與購買意願。此方案不僅有效放大品牌聲量，更為消費者提供權威而實用的健康資訊，實現從「認識」到「信任」的轉化，助力品牌在大健康市場中穩步前行！ 展望2025年，群策行銷將持續以三個A推升品牌動能-包括以AI來做為數據數據驅動與資訊串連整合加速應用 ; A+ Team團隊組織擴張，透過教育培訓，持續由優秀到卓越！打造A級大健康產業鏈 (Build a health industry chain )為各大品牌在競爭激烈的市場中穩步前行，創造更高的成長與效益！ 群策行銷始終站在行銷創新趨勢領航的最前端，結合數據洞察、社群引爆、IP代理以及創意整合，為各領域前20大知名品牌在激烈的市場中開闢全新戰場，打造前所未有的品牌聲量和良好口碑！ 群策行銷-以IP賦能和5.5萬網紅建立自己的專屬品牌大使 立即洽詢 (02)8258-5698 官網:https://www.teamplan.com.tw/ Youtube:https://www.youtube.com/channel/UC-Sm4daxtZMPC4bHpyZhj-A
SINGAPORE, Nov. 8, 2025 /PRNewswire/ -- Shirley Zhou's Unconfined Embroidery International Exhibition which organized by Shanghai Genarts Culture Media Co., Ltd. holds its official opening at ION Art Gallery, Singapore, running from November 6 to 10. Curated and presented by Ms. Shirley Zhou, the fourth-generation inheritor of China's intangible cultural heritage embroidery art, the exhibition showcases over 50 artworks that bridge Eastern and Western aesthetics. Centered on the theme "Threads of Harmony: Cultural Symbiosis," it invites audiences into a dialogue on cultural fusion and artistic innovation through the language of needle and thread. Bridging East and West — Building Cultural Symbiosis Through Embroidery "Threads of Harmony" is not merely an exhibition—it embodies Shirley Zhou's artistic philosophy. Her works merge the subtlety of Eastern embroidery arts with Western compositional structure, breathing new life into traditional embroidery. Mr. Zhou Nan, President of the Shanghai Arts and Crafts Association, noted that Shirley Zhou's artistic journey reflects the spirit of innovation among a new generation of cultural inheritors. The representative figures in Singapore's art community and audience remarked that Shirley Zhou's artistic creations use silk threads as a bridge between tradition and technology, infusing contemporary vitality into heritage art while enriching Singapore's cultural diversity and inclusiveness. Special Tribute: celebrate Singapore's 60th Anniversary In celebration of Singapore's 60th anniversary of independence in 2025, Shirley Zhou's created a special tribute piece — a portrait of former Prime Minister Lee Hsien Loong, rendered through four distinct embroidery techniques: realism, abstraction, sketch, and line drawing. This artwork embodies the artist's admiration for Singapore's multicultural spirit, resilience, and openness — a reflection of mutual respect and cultural resonance between China and Singapore. A Poetic Dialogue in Threads Two lotus-themed pieces, combining oil-painting vibrancy with the poetic restraint of ink wash, drew particular attention. Through thousands of meticulous stitches, Shirley Zhou recreates the richness of oil tones and the ethereal balance of Chinese ink. The first piece "Water Lilies" showcases the essence of oil painting through embroidery. With crisp and lively needlework, vibrant colors, and seemingly unrestrained yet meticulously executed stitches, the passionate texture of oil painting blossoms on the embroidered canvas. The second piece " The Charm of Lotus" captures the soul of ink wash painting. The blending of ink flows like clouds and water, in fact, conceals dozens of subtle gradations of black, gray, and white. the embroidery weaves a 'richly colorful ink palette,' revealing depth within elegance and boundless meaning within simplicity. Artist-led Tours and Cultural Exchange During the exhibition, Shirley Zhou personally conducted guided tours for visitors, explaining her techniques, inspirations, and stories behind each piece. These exchanges deepened the audience's understanding of modern embroidery as both a cultural legacy and a contemporary art form. Shirley Zhou's attributes her creative liberation to the dynamic interplay between Eastern and Western cultures. This fusion has empowered her to transcend conventional boundaries and develop a uniquely unconfined artistic voice. From Singapore to the World "Threads of Harmony" marks not only an exhibition but the beginning of a broader cultural journey. Through her needle and thread, Shirley Zhou echoes Singapore's spirit of openness and innovation. In the future, Zhou' art will continue to reach out to the world. With an open mind, it will engage in the preservation and promotion of global intangible cultural heritage, allowing Eastern embroidery to shine on the international stage—transcending cultures and connecting souls. Exhibition Dates: 10:00-22:00 Nov 6-11, 2025Venue: ION Art Gallery, Level 4, ION Orchard 2 Orchard Turn, Singapore 238801Theme: Threads of Harmony • Cultural SymbiosisArtist: Shirley Zhou, the fourth-generation inheritor of China's intangible cultural heritage embroidery art
BEIJING, April 12, 2025 /PRNewswire/ -- A CGTN documentary focusing on China's role in empowering countries across Asia, "Golden Threads" is made up of three individual stories that vividly showcase how China is building a community with a shared future together with its neighboring countries.  CGTN: Golden Threads: China and Asian Countries Cooperating to Build a Better Future These are three stories about inspired individuals and nations in Asia that are working together to protect the natural environment and cultural heritage that makes this continent so vibrant and diverse. In Malaysia, a green energy revolution made possible by technology is silently bringing about sweeping change. Thanks to advanced Chinese technology and expertise, people from all walks of life in Malaysia are harvesting the rays of the sun in increasing numbers. At the same time, these efforts are helping to lower expenses while also protecting the nation's stunning natural environment. In Vietnam, cross-border conservation efforts between China and Vietnam are ensuring that future generations will be able to live in a world that includes the Eastern Black Crested Gibbons. Decades ago, this primate was believed extinct, but not too long ago a small population was found to have survived in the lush jungles on the border between China and Vietnam. Today their numbers are growing thanks to technology and a passion for wildlife protection. Many of those involved in these efforts have found their lives greatly enriched by helping to protect this natural treasure. In Cambodia, the glorious culture and architecture of the ancient Khmer civilization is being preserved thanks to collaboration between Cambodian and China. Today the ancient carvings at Angkor Wat are no longer in danger, and they stand as a constant visual reminder of Cambodia's identity and its cultural confidence. All across Asia, people are finding newfound strength in preservation efforts that link them to their roots while also strengthening ties between nations and cultures. The title of this documentary, Golden Threads, reflects the belief that connections act as valuable threads bringing people and nations closer together in a community that promotes shared progress and prosperity. When people and nations work together with a common goal for the future, nothing is impossible.
A12 藝術空間
Threads
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