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BEIJING, March 20, 2023 /PRNewswire/ -- As one of the Eight Famous Embroideries of China, Lu embroidery has a history of more than 2,000 years, and Wendeng Lu embroidery is a unique Chinese intangible cultural heritage with tangible charm. Lu embroidery in East China's Wendeng showcases intangible cultural heritage charm Wendeng Lu embroidery is different from the four famous embroideries of Su, Yue, Shu and Xiang, and is a unique school of its own. It is widely spread among the people, and is an important part of the long-standing embroidery culture of the Chinese nation. During the Ming and Qing dynasties, women used a variety of techniques to embroider various patterns on cotton, linen or silk fabrics. It is learned that the lace weaving techniques were brought from overseas to Jiaodong region of Shandong in 1888. At the end of the Qing Dynasty, a process called drawnwork was introduced to Wendeng. Drawnwork, that is, according to the needs of the pattern, craftsmen extract a certain warp and weft yarn on the cloth to form a grid-shaped design. Based on the lace weaving and drawnwork techniques, then through years of development of Lu embroidery folk artists, a variety of decorative patterns of embroidery art were created. From the middle and late 1990s to the beginning of the 21st century, Wendeng, as a famous city of Chinese craft home textiles, has seen establishment of nearly 200 craft home textile enterprises, combining the traditional shape of Lu embroidery with contemporary innovative technology, and the products of which are sold domestically throughout the country and exported to more than 60 countries and regions such as the United States, Britain, France, Germany, and Japan, among others. Currently, most enterprises are expanding category of embroidery products on the basis of foreign trade demands, suiting the market of tourist souvenirs, art collections and private high-end customized products. See the original link: https://en.imsilkroad.com/p/333281.html
BEIJING, March 17, 2023 /PRNewswire/ -- A news report by China.org.cn on China's "quality revolution" in the apparel industry:   When picking out an outfit, what's your primary consideration? Design, quality, or cost performance ratio? In China nowadays, quality outfits with customized designs are ever more popular among consumers. More and more consumers have begun to pay attention to the "origin" of clothes, as well as whether the production process is low-carbon and environmentally friendly. The clothes' "carbon footprints" have also appeared on the labels of homegrown outfit brands. These are just segments that reflect a bigger picture: China, a country that has been producing clothes of good quality and relatively low prices for several decades, is now experiencing an ongoing consumption upgrade and a "quality revolution" in the manufacturing industry. China is the world's second largest economy and consumer market. In 2022, McKinsey released a whitepaper on China's fashion industry, in which it mentioned that China boasts the world's largest market, a whopping 427 billion USD, for apparel and shoes, edging out the US in second. Chinese people's annual average spending on apparel and shoes exceeded 300 USD in 2021, which crowns the country as the largest single market in the category, occupying about one fourth of global volume. Meanwhile, powered by China's e-commerce and the hyper growth of omnichannel retailing, the penetration rate of China's fashion market makes it a global forerunner. Via the internet, clothing from all around the world is made accessible, which in turn creates greater demand for the quality, brand and diversity of clothing. The growing scale of and upgrades in consumption constantly drive businesses to reinvent themselves more quickly. Nowadays, more and more clothing companies prefer more environmentally friendly and sustainable materials, like wool, mulberry silk and bamboo fibers. "Chinese designs" and "Chinese brands" with oriental tints are also stealing some of the thunder on the international fashion stage. Chinese companies are also improving their production with innovative techniques, for example, making 100% wool textiles machine-washable, and making 3D wrinkle-free shirts. Some mature brands, like Goldlion, Anta and Bosideng are marching full speed ahead toward high-quality development. Mr.Tsang Chi Ming, Chairman of Goldlion: "High-quality development has become the keyword for China's economic development, and it will definitely drive the 'quality revolution' of products made in China. For 55 years, Goldlion has stuck to its original aspiration of developing high-quality outfits. We have led the industry with our techniques in manufacturing 3D wrinkle-free shirts, machine-washable 100% wool and mulberry silk materials and so on. Keeping innovation in mind, we have acquired 60 patents, including 3 for technology creation, as well as the GTTC (Guangzhou Inspection Testing and Certification Group) certification for high quality. We have taken the lead or participated in drafting seven national and industrial criteria, such as the 'high-quality business attire for men' and 'high-quality ties.' These efforts are in line with China's national strategy of improving the overall quality of its economic growth." In recent years, China has highlighted manufacturing as a key driver in its efforts to develop the real economy. Multiple measures have been adopted to drive the industry toward mid to high-end development, so as to improve the quality and competitiveness of China's manufacturing industry. Transformational upgrades in the apparel industry are a mirror of such process. With the original aspiration in mind, the 'quality revolution' echoes people's increasingly diverse needs, and its high-quality fruits are bound to grow on more and more international consumers." China Mosaichttp://chinamosaic.china.com.cn/index.htmDriving the Quality Revolution: Better Aesthetics, Higher Qualityhttp://www.china.org.cn/video/2023-03/17/content_85175104.htm
LENZING, Austria, March 16, 2023 /PRNewswire/ -- Everything that VEOCEL™, the nonwovens fiber brand under Lenzing, does is centered around care – care for the planet and care for future generations. As climate change continues to pose a significant threat to the planet, it is essential for the value chain and brands to implement mitigation initiatives and reduce the negative impact on the planet. A sustainable future requires a massive drive for action to address climate change. Lenzing continues to maintain and pursue ways to reduce its carbon emissions for VEOCEL™ branded fibers, including efficient production processes, use of renewable energy sources, technology upgrades, carbon-reduced raw materials, and sourcing materials from suppliers who are also working hard to reduce carbon emissions. Some latest updates on the VEOCEL™ brand include: Goop and VEOCEL™ collaborate to create sustainable beauty VEOCEL™ recently partnered with wellness and lifestyle brand Goop to introduce sustainable beauty products which offer eco-friendly ingredients as an alternative to plastic. Carbon footprint labelling leveraged as an educational tool for consumers While many companies are now on a mission to achieve carbon neutrality by means of reducing carbon emissions, consumers have also started to minimize their climate impact by seeking out products that have a low or negative carbon footprint. Therefore, more companies have started to carbon label their products to help inform and educate consumers on the environmental impact of their purchase decisions. Paving the way forward for flushable wipes Flushable wipes have grown in popularity due to their low impact on the environment, especially wipes made with VEOCEL™ branded lyocell fibers with Disperse technology, as they do not contribute to water pollution nor microplastic accumulation problem. Claudio Zampino, Commercial Director, Specialty Applications for Global Nonwovens Business at Lenzing shared the solutions Lenzing has been offering to help reduce the issue of water pollution and outlined some exciting developments for the flushable wipes industry. Outlook for Greener Hygiene Care Lenzing's Miray Acar, Head of Marketing for Nonwovens in Europe, Americas & MEA shared her forecast on sustainability trends in the nonwovens segment and provided an overview of the upcoming VEOCEL™ brand partnerships which provide eco-friendly hygiene products for consumers. To learn more about the latest developments of VEOCEL™ and inspirations for planet-friendly everyday care actions, visit the newly revamped VEOCEL.com!
NEW YORK, March 15, 2023 /PRNewswire/ -- LILYSILK, the world's leading silk brand with a mission to inspire people to live better, sustainable lives, started spring in spectacular fashion as clothing of choice for screen legend Lucy Liu when she was recently seen wearing The Amalfi Stripe Silk Shirtdress with Belt and Timeless Pleated Wide-Leg Dense Silk Trousers — both key pieces from the first installment of the global silk icon's 2023 Spring Collection, Life in Color. Ms. Liu shared her stunning style on her Instagram page on March 1 during press day for her new movie, Shazam! Fury of the Gods. Lucy Liu Looks Sensational in LILYSILK at Press Day for Her Upcoming Movie, Shazam! Fury of the Gods LILYSILK's recently launched new collection comprises three distinct parts, namely the Stripe Collection, Lavender Collection, and Paisley Collection. The dominance of vertical lines in the LILYSILK Stripe Collection symbolizes independence, vitality, growth, life energy and potency. The continuous evolution of people's thinking has led to stripes representing the "The Freedom to Choose" and the contrast of navy blue and natural white vertical bold stripes showcases a more sophisticated fashion sense. Along with the flagship Amalfi Stripe Silk Shirt, The Amalfi Stripe Silk Shirtdress with Belt and The Amalfi Stripe Wrap Silk Shirtdress are other standout pieces. "Lucy looks so confident, charming and stunning in this simple but vivid stripe shirt," said David Wang, CEO of LILYSILK. "Brave, hardworking and a never-stop-exploring and adventurous philosophy, is precisely what LILYSILK pursues too." Additionally, on March 21, 2023, LILYSILK will officially launch the much-anticipated second installment of its 2023 Spring Collection which will feature five fabulous silk knit pieces. Keep an eye on LILYSILK's official website for more information as the exciting day gets closer. About LILYSILK LILYSILK is one of the world's leading silk brands with a mission to inspire people to live a better life and more sustainable lifestyle. Our care for one another and the planet is what drives us. Not all silk is created equal: we craft our products from the finest natural fibers, are committed to zero waste. We want to bring you ultimate comfort in every passing moment, every day and forevermore. It is our goal to make you live spectacularly and make the planet a better place.
LENZING, Austria, March 15, 2023 /PRNewswire/ -- With sustainability at its core, TENCEL™, the textile fiber brand under Lenzing, is committed to providing innovative fiber solutions that drive industry-wide circularity and transparency, building solid foundations for a truly sustainable textile industry. As Lenzing and TENCEL™ continue to pursue climate neutrality by 2050, TENCEL™ started the year with the introduction of high-value offerings that enhance traceability and transparency for value chain partners and consumers. To address the rising trend among consumers to understand more about the quality, environmental impact, and origin of the products they purchase, the textile value chain has been exploring ways to improve transparency. To cope with increasing demand for transparency from consumers and industry partners, Lenzing's Florian Heubrandner, Vice President of Global Textiles Business, shared some of the latest Lenzing initiatives in a Q&A. In January, TENCEL™ partnered with Portugal-based firm Acabamentos Têxteis de Barcelos (ATB) to launch a full collection of lyocell and organic cotton fleece fabric. Developed as brushed and unbrushed fleece, the fabric comprised 40% TENCEL™ branded lyocell fibers and 60% cotton. The collection quickly became a bestseller for its soft and structured properties. Also launched this year was a sample lingerie collection made with TENCEL™ branded lyocell and modal fibers. With more than 40% TENCEL™ fibers in the lace, the collection was lauded for its added component of sustainability on top of style and comfort. On home textile applications, Lenzing's Gamze Stöger, Global Business Development Manager Home and Interior Textile, revealed interesting insights around working with partners globally to strengthen the portfolio and customer base in an exclusive Q&A. At the Heimtextil trade fair in Frankfurt, Germany, Lenzing showcased applications of TENCEL™ branded fibers for the interiors segment and as a blending partner with hemp and linen. Various application possibilities including upholstery, curtains, carpets and rugs were highlighted. Added benefits enabled by TENCEL™ fibers, like softness, sheen, and wrinkle recovery were also covered. Recently, Lenzing participated in the Kingpins Show and the SpaceD open house organized by Pakistan-based denim manufacturer Soorty in New York to highlight the importance of a circular and sustainable denim industry, as well as the versatility of TENCEL™ fibers in "zero cotton" denim. For more updates from TENCEL™ and it contributes to circularity in textile and fashion, please visit TENCEL.com.
NEW YORK, March 15, 2023 /PRNewswire/ -- DeRUCCI, the top-tier premium mattress brand of China, is proud to announce the release of its flagship new product, Century Dream, in New York City. As people around the world increasingly prioritize their wellbeing and seek to strengthen their immune systems, it has become evident that sleep is a critical component in reaching optimal health. The quality of sleep is not only a medical concern but also a social issue. Mattresses play a critical role in the quality of one's sleep and, ultimately, their overall health. As the global mattress market continues to grow, China has emerged as the second-largest market in the world, with an amazing rising trend in demand. DeRUCCI NYC Store Manager Kai celebrates the launch of the new Century Dream with honored guests In this context, DeRUCCI, the premier mattress brand of China, is proud to unveil its latest innovation in the sleep industry: the flagship new product. This mattress is a true work of art in terms of design and engineering, the result of years of study and development by DeRUCCI's top-tier team of experts. The company has been at the forefront of the high-end mattress market since its inception, consistently ranking as the top premium mattress brand in China for five consecutive years, taking up the largest share of the high-end mattress market. Social media influencers trying out the new Century Dream DeRUCCI's flagship new product is intended to take the sleeping experience to new heights of elegance and pleasure. The company's in-depth analysis of the younger generations' sleep requirements led to the development of this cutting-edge mattress, which incorporates advanced technologies that significantly enhance sleep quality. Based on a scientific design that fits the curve of the human body and protects the spine and waist, DeRUCCI Century Dream can effectively improve three key indicators of sleep compared to other mattresses: a 69.3% reduction in time required for falling asleep, a 45.2% reduction in turn-overs, and a 17% increase in deep-sleeping time, providing customers with a highly enjoyable sleeping experience. The product is completely authorized internationally, demonstrating DeRUCCI's commitment to upholding the highest quality and excellence standards. DeRUCCI Century Dream supports your quality sleep with technologies Phenomenal success over the years has resulted in the company expanding its global reach, with over 5500 stores in 16 countries and regions around the world. As the brand continues to expand, it has faced fierce competition from local brands. Nevertheless, DeRUCCI has kept its own way of high-end strategy priced over the local brands, earning the trust of customers not only in China but also in Sydney, Vancouver, as well as numerous global hubs. DeRUCCI's success can be attributed to its long vision in building a global brand and technological innovation from international experts, which has resonated with consumers worldwide. The company's rapid business scale and profitability have established a model for the worldwide sleep industry, establishing it as a market leader. The brand new Century Dream draws much attention from the launch event "We are thrilled to introduce our flagship new product to the Big Apple and offer our customers the ultimate in sleep luxury," said Sandy Wu, Store manager of DeRUCCI in NYC, "Our brand has a proven track record of success and we are confident that our latest offering will set a new standard for quality and innovation in the sleep industry." DeRUCCI's flagship new product will be available in select stores and online starting March 10th, 2023 . For more information about DeRUCCI and its products, visit the website at https://www.derucci.com or the flagship store at Skyview Center in Flushing, NYC.
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Textiles
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