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NEW YORK, Sept. 8, 2023 /PRNewswire/ -- The timeless stripe trend is back in full force this season, with major celebrities opting for the iconic striped styles of LILYSILK, the world's leading silk brand with a mission to inspire people to live better, sustainable lives. Recently, iconic superstar Selena Gomez made a glamorous appearance on SiriusXM donning the exquisite striped pieces of the Cropped Spun Silk Strip Sweater from LILYSILK's Summer 23 collection. Selena Gomez Wears LILYSILK Cropped Spun Silk Strip Sweater Renowned actress and business mogul Jessica Alba also chose LILYSILK to celebrate her Honest renovation event, wearing the elegant Amalfi Stripe Silk Shirt, complementing her appearance with a heartwarming smile that exuded pure charm. Actress Emma Roberts modeled the same classic stripe shirt during her summer break. Jessica Alba Wears LILYSILK Amalfi Stripe Silk Shirt Earlier this year, screen star Hilary Duff was spotted wearing her LILYSILK pinstripe SOS shirt on several occasions. Lucy Liu, the screen legend, chose LILYSILK's Amalfi Stripe Silk Shirtdress with Belt during the press day for her new movie, Shazam! Fury of the Gods. Also, The Oscar Winner Viola Davis was spotted sporting the SOS Shirt for Deadline Contenders Event held in Los Angeles. "In the world of fashion, where trends come and go, the return of timeless striped patterns is a testament to enduring style," said David Wang, CEO of LILYSILK. "This striped trend revival aligns seamlessly with LILYSILK's core values of crafting pieces that transcend seasons." "Our team pours meticulous attention into every step of the production process, from sourcing premium materials to artful design," added Wang. "It's wonderful to see fashion icons like Selena and Jessica embracing these timeless stripes that we've worked so hard to perfect." For more information, visit the LILYSILK website at http://www.lilysilk.com and follow @lilysilk on Instagram and Facebook. About LILYSILK LILYSILK is one of the world's leading silk brands with a mission to inspire people to live spectacularly and more sustainably. At LILYSILK, care for one another and the planet is what drives us. Not all silk is equal: we craft products from the finest natural fibers, are committed to zero waste and deliver exceptional service. We want to bring you ultimate comfort in every moment, every day and forevermore. It is our goal to make you live spectacularly and make the planet a better place.
HANGZHOU, China, Sept. 8, 2023 /PRNewswire/ -- On September 1st, the China National Silk Museum proudly announced the opening of its latest exhibition, "Colorful Asia: Asian Costumes Exhibition," held in the Fashion Gallery of the museum. This captivating showcase features a remarkable collection of 140 pieces and sets of exhibits representing the rich cultural heritage of 27 Asian countries and regions, and will run from September 2 to November 12, 2023. “Colorful Asia: Asian Costumes Exhibition” gallery "Asia" means "the place where the sun rises". Asia is the world's largest continent, with mountains, plains, islands, and wetlands creating a diverse ecology, and is the birthplace of ancient human civilizations like the Two River Basin, Indus River, and Chinese. Asians have created over 1,000 ethnic groups and colorful clothing civilizations, with each having its own representative clothing style, which showcases different socio-cultural backgrounds and the exchange, influence, and integration of Asian clothing cultures through the land and maritime Silk Road. Hangzhou is hosting the 19th Asian Games in September 2023. To mark the occasion, China National Silk Museum is hosting the Asian Games-themed "Colorful Asia: Asian Costumes Exhibition." The exhibition is divided geographically into East, Southeast, South, Central, and West Asia and showcases 18th- to 20th-century Asian clothing art. Through this exhibition, international participants in the 19th Asian Games and Hangzhou residents can learn about Asia's exquisite, diverse, and hybrid clothing styles. China National Silk Museum will also invite five groups of textile-making technique inheritors as Intangible Cultural Heritage to perform during the Asian Games, demonstrating the need to preserve and pass on these techniques and their current development. The onsite techniques showcased include Batik resist-dyeing from Indonesia, Songket from Malaysia, Piña handloom weaving from the Philippines, Chakan embroidery from Tajikistan, and Traditional Textile weaving from Bhutan. The techniques have either been inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity or award-winning from their community. In Hangzhou, the inheritors will demonstrate them and foster "dialogues" with local techniques. The Queen Sirikit Museum of Textiles, Thailand, the Samarkand State Museum-Reserve, and the State Museum of Arts of Uzbekistan have loaned exhibits to the exhibition, which is also supported by the International Council of Museums Asia-Pacific Alliance (ICOM ASPAC).
World’s largest sustainable fashion design competition by NGO Redress concludes with winner joining Timberland® to kickstart a sustainable design collaborationHONG KONG SAR - Media OutReach - 8 September 2023 - Redress, the Hong Kong-headquartered, Asia-focused environmental NGO accelerating the change to a circular fashion industry, announced the winners of the Redress Design Award 2023. With Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, the world's largest sustainable fashion design competition concluded its 13th cycle at Hong Kong's fashion spotlight event, CENTRESTAGE*, on 7 September. Winning First Prize, Nils Hauser from Germany gets the career-changing chance to work on a sustainable design collaboration out of VF Corporation's Tokyo Design Collective with the Timberland® design team for the brand's Spring 2025 apparel collection. The winner out-designed eight other emerging designer Finalists from Australia, Canada, France, Hong Kong, India, Sri Lanka, and the USA, following a gruelling nine-month educational competition that attracted applications from 46 countries and regions. "Collaborating with a world-leading brand like Timberland® and bringing my sustainable fashion ideas into the mainstream and large-scale fashion market whilst working with Timberland®'s expert team is a designer's dream," said Nils Hauser. "Designers have solutions, and we know that by working together we can make change," he said. Change is much needed. Fashion is one of the world's most polluting industries. Approximately 100 billion apparel items are sold per year, representing a 50% increase since 2006, with the majority of clothing being landfilled or burned within one year of production.[1] Every second, the equivalent of one garbage truck of textiles is landfilled or burned.[2] Meanwhile, 80 percent of a product's environmental impact is determined at the design stage.[3] "Design decisions made at the drawing board can change the world," said Redress Founder, Dr. Christina Dean. "Fashion needs to reinvent itself to become more circular. Floods and fires are continuing. Our Redress Design Award Finalists are fashion's fire-fighters. Making sustainability and circularity an industry norm feels like a far off dream, but it's worth fighting for if we want to reduce fashion's negative environmental impacts." Congratulating on the success of another cycle of the Redress Design Award, Mr. Victor Tsang, Head of CreateHK, remarked that "The National 14th Five-Year Plan has stated its clear support towards Hong Kong developing into an East-meets-West centre for international cultural exchange. The Government of the Hong Kong Special Administrative Region is pleased to support the Redress Design Award, which plays a pivotal role in bringing sustainable design elites from around the globe and providing a unique platform that serves to educate talented fashion game-changers to transform the global fashion industry." The Finalists represent a new generation of fashion designers who are designing waste out of fashion with the circular design techniques of zero-waste, upcycling, and reconstruction. They do so by exploring their local textile waste streams for their design materials, from manufacturing waste and consumer castoffs to the more imaginative reuse of turbans, tents, and bedsheets. Their bold designs and sourcing methods represent creative and innovative solutions to increase current circularity achievements, which presently see less than one percent of clothing being recycled back into clothing.[4] "Our collaboration with Redress gives us the unique opportunity to directly connect with emerging fashion designers who have a passion for sustainability, equipping them with the skills and knowledge needed to usher in a new era of sustainability in fashion," said Jeannie Renne-Malone, Vice President of Global Sustainability at VF Corporation. "VF remains committed to fostering a lower carbon future through implementing sustainable design principles, such as circular design, that minimise the industry's environmental impact." Nils Hauser now takes the previous winners' baton from Redress Design Award 2022 winner, Federico Badini Confalonieri from Italy, 2021 winner Jessica Chang from Taiwan, and 2020 menswear winner Lê Ngọc Hà Thu from Vietnam, who each contributed towards sustainable capsules in collaboration with Timberland®. EXPERT JUDGES AT THE VANGUARD Nine expert judges scrutinised this complex judging process across criteria ranging from circularity to commerciality, including Mr. Kévin Germanier, Creative Director, GERMANIER and Alumnus, Mr. Rod Henderson, President, TAL Apparel Ltd; Mr. Peter Hui, Honorary Secretary, Sustainable Fashion Business Consortium. Judge Orsola de Castro, Author and Co-founder, Fashion Revolution said; "I've judged the Redress Design Award for 13 cycles and mentored as many winners. I've seen the transformation that Redress is driving in Asia's fashion industry, and the ripple effects globally. It's a remarkable impact and Hong Kong should be commended for this." REDRESS ALUMNI FUEL SUSTAINABLE FASHION DEVELOPMENT GLOBALLY All nine of the 2023 Finalists now join the Redress Design Award Alumni Network, which consists of over 300 previous Finalists and Semi-finalists from over 40 countries and regions to benefit from Redress' ongoing support. With diverse circular design talents and solutions, these influential fashion game-changers continue to catalyse greater industry change, whether starting their own sustainable brands, educating other designers, or working for small to large fashion brands and manufacturers. Over the last four years, Redress Alumni have worked with American Eagle Outfitters, Harvey Nichols Hong Kong, Kipling, and Timberland®; showed at fashion weeks in Paris, Milan, Shanghai, and Shenzhen; and dressed global celebrities, including Lady Gaga, Heidi Klum, Taylor Swift, and Sunmi. Through The R Collective, the social impact business inspired into life through Redress, Alumni have also collaborated with Lane Crawford, Net-a-Porter, kapok, Haustage, UBS, and Value Retail. In celebration of the Alumni's ongoing achievements, and supported by Mercedes-Benz Hong Kong, eight Redress Alumni brands were showcased at the Grand Final Fashion Show on 7 September and at CENTRESTAGE until 9 September 2023. EDUCATION AT THE CORE Education plays a vital role in driving a circular fashion system. As such, the Redress Design Award works with 150 fashion university partners to reach thousands of fashion students across the globe, and provides free circular fashion resources and teaching materials through the Redress Academy. This year's selected Finalists also experienced a weeklong educational bootcamp of masterclasses and circular design challenges, from working with manufacturers and packaging solution providers to revitalising discarded consumer clothing. Editor's Notes About the Redress Design Award 2023 competition: www.redressdesignaward.com The competitors: The Redress Design Award 2023 was open to applications from emerging designers and students with less than four years' professional experience globally. Finalists here. The winners: First Prize winner: Nils Hauser, Germany Runner-Up Prize winner: Ruwanthi Gajadeera, Sri Lanka Hong Kong Best Prize winner: Mandy Fong, Hong Kong People's Choice winner: Pavneet Kaur, India The prize details are here. The full panel of international judges is here. The Redress Design Award 2023 partners and sponsors include Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor; VF Corporation, TAL Apparel, Delta Global, and UPS. *CENTRESTAGE is sponsored by Create Hong Kong of the Government of the Hong Kong Special Administrative Region. About the Redress Alumni All Redress Alumni can be seen here. The Redress Design Award Alumni Showcase: Redress is presenting a showcase of six Alumni brands at CENTRESTAGE Booth 3D-B06 in Hong Kong from 6–9 September 2023. 2023 Alumni Prize winner: Eric Wong wins the opportunity to create an upcycled showpiece using Mercedes-Benz Hong Kong's used airbag waste fabric, which will be exhibited as part of the brand's BAM Festival in Hong Kong in October 2023. About the Redress Academy and education The online, open-access Redress Academy platform is here. The Redress Pathway to Circularity online courses are here. Further supporting statistics are here. The 2023 Finalists participated in educational activities including: a factory visit, masterclasses and group challenges at a TAL Apparel factory in Vietnam; a packaging-solutions workshop with Delta Global; and a post-consumer textile waste design challenge. [1] UBS - $2.5trn industry at risk - What if consumers stop buying disposable clothes [2] Ellen MacArthur Foundation (2017), A New Textiles Economy: Redesigning Fashion's Future [3] EU Science Hub (2018): Sustainable Product Policy [4] Ellen MacArthur Foundation (2017), A New Textiles Economy: Redesigning Fashion's Future Hashtag: #RedressDesignAwardThe issuer is solely responsible for the content of this announcement.About RedressRedress (www.redress.com.hk) is a Hong Kong-headquartered, Asia-focused environmental NGO with a mission to accelerate the change to a circular fashion industry by educating and empowering designers and consumers so as to reduce clothing's negative environmental impacts. The Redress Design Award (www.redressdesignaward.com) is the world's largest sustainable fashion design competition that educates and empowers emerging fashion designers about circular design techniques to reduce fashion's negative environmental impacts. Organised by Hong Kong-headquartered, Asia-focused environmental NGO Redress annually since 2011, the competition now has over 150 global fashion university partners and attracts designer applicants from over 50 countries and regions to win prizes that connect them with global-leading fashion businesses to accelerate the change to a circular fashion industry. About Create Hong Kong (www.createhk.gov.hk) Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. CreateHK has been sponsoring the Redress Design Award (formerly the EcoChic Design Award) since 2011 to promote Hong Kong's fashion design. About VF Corporation (www.vfc.com) Founded in 1899, VF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com. Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Worn by legends, reborn by Rihanna HERZOGENAURACH, Germany, Sept. 8, 2023 /PRNewswire/ -- Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return of FENTY x PUMA blends PUMA's deep history and heritage in sport with Rihanna's iconic stature as a leader in music, culture and fashion. The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider. Rihanna and PUMA have a history of launching disruptive fashion takes on sport styles over the course of their relationship together – starting in 2015 with the iconic Creeper. Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 – 2018, including the FENTY x PUMA trainer, the FENTY x PUMA fur slide, and much more. With four fashion shows in both New York and Paris, FENTY x PUMA served as a catalyst for PUMA's brand impact and relevance over the past decade. Rihanna's love of football coupled with the sports' great influence off the pitch served as the starting point for this footwear franchise. Rihanna's take of this classic style paves the way for a new era of sport fashion collaborations with PUMA. In addition, it was important to both Rihanna and PUMA to ensure that this launch be offered to the entire family—delivering a collection that looks as arguably cool on kids as it will on their parents. Worn by legends and now remixed by Rihanna herself, the Avanti is also being offered as a unisex shoe for both adults and kids. In 1968, the original PUMA king football boot was born, worn by icons like Eusebio, Pelé and Maradona. In 1978, the PUMA miele started a new jogging shoe franchise which would eventually evolve into the PUMA Easy Rider. In 1998, Jil Sander and PUMA launched the first ever fashion collaboration blending these two styles with the Jil Sander King. This shoe served as the design inspiration of the Avanti which was later established by PUMA in 2001. Now in 2023, Rihanna has added her personal design language and creative elements, from the details of the leather to the gum of the outsole, putting her very own spin on this classic PUMA style. "I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic," said Rihanna. "It's been such an exciting start to our partnership," said Maria Valdes, Chief Product Officer at PUMA. "We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna. The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I'm very happy to see this project come to life and even more excited for what the coming years have in store for us together." The FENTY x PUMA Avanti is a fashion take on the football trend with buttery soft vintage leather, a fold over tongue with a debossed and printed gold-foil FENTY and PUMA CAT logo. With a gum outsole and leather footbed, the details of the Avanti nod to PUMA's deep history and heritage in the sport of football. The black and white version is complimented by a chrome execution with laser etched logos and leather chrome details. As Creative Director, Rihanna's first FENTY x PUMA campaign – shot by Dennis Leupold with a set design inspired by the pentagon shape and stitching on a football – features notable names including Rihanna, A$AP Nast, Pure, Felix Mallard as well as two young kids. The FENTY x PUMA Avanti is available worldwide on puma.com and select retailers beginning 15 September 2023 at 10am EST. A second Avanti drop will follow this fall. More details to come. Photos HERE, Video HERE. PUMA PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
#OnlyWayForward HONG KONG, Sept. 7, 2023 /PRNewswire/ -- Building on the success of the past three editions, ReThink Hong Kong will return from 14 - 15 September 2023 at the Hong Kong Convention and Exhibition Centre to spark a wave of sustainable transformation in business operations, accelerating net-zero strategies and ESG integration. Taking place in Hall 1 of HKCEC for the very first time, the expo offers an unrivaled showcase of solutions for the 6,000+ attendees, including business leaders, sustainability practitioners, researchers and change makers, who are looking to build collaborations and resource their strategies for a sustainable future. Hong Kong's best attended and most ambitious business event for sustainable development Taking inspiration from the Opening Address of the 2022 event, the 2023 edition is themed "Only Way Forward", ReThink HK aims to motivate industry professionals to embrace sustainability as the true driver for future success. "In a world confronted by environmental, social and economic challenges, the concept of sustainability emerges as the guiding light towards a thriving and resilient future. This year, we are delighted to present a more diverse showcase supported by seven newly curated conference theatres, stronger line-up of corporate support which will help to foster more cross-sector, private and public collaborations to realise the true potential of accelerating a sustainable transition for the benefit of our amazing city, businesses, future generations and the planet as a whole." said Mr Chris Brown, Founder & CEO of ReThink HK. Extended partnership with Business Environment Council As the exclusive co-organiser, Business Environment Council (BEC) will once again partner with ReThink HK to present a new vision for a circular and net-zero economy through a series of content and innovation-led events. "As we embark on our third consecutive year of collaboration with ReThink HK, we remain steadfast in our commitment to drive positive change in both the business sector and the wider community. By joining forces, we have successfully amplified the impact of our net-zero initiatives, enabled businesses to embrace environmental and social responsibilities, and fostered a community-wide movement that empowers industries and uplifts society." said Mr Simon Ng, Chief Executive Officer of BEC. This year, BEC will gather members to showcase a range of products, services and solutions at the BEC Pavilion and foster meaningful exchanges between industry stakeholders. The 2-day BEC Circular Transition Theatre will also take place along with six other content-themed Theatres at the expo, converging more than 60 business leaders and expert sustainability practitioners to discuss the challenges and opportunities of aiming for "Zero Waste in Value Chains and Retail". Strong Exhibitor Line-up and Extensive Industry Support From institutions to start-ups, industry associations, focus groups and NGOs there is a huge amount of advice and guidance, products, services and solutions to discover at this year's showcase expo. Over 200 exhibitors will present cutting-edge solutions including never seen before electric vehicles, energy saving solutions, waste and recycling initiatives plus some of the very latest social impact projects doing amazing things in our communities. Across the event you'll find dedicated displays bought to you in collaboration with leading organisations; such as the European Pavilion, Canadian Pavilion, BEC Pavilion, HKSTP Innovation Pavilion, Start-up Pavilion, NGO Pavilion and the FSES (Fullness Social Enterprises Society) Pavilion. Rethink HK is proud to have secured extensive support from corporate partners and sponsors with shared ambition – an ambition for a cleaner, greener and more sustainable city, for all. This year's leading Headline Theatre sponsors are DBS, Henderson Land Group, Hong Kong Science & Technology Park, HSBC, MTR Corporation, and Schneider Electric, as well as United Overseas Bank as registration area sponsor – welcoming all who attend. Unparalleled Access to Expert Perspectives Comprised of seven theatres and a series of deep-dive workshops, ReThink HK Conference will bring together over 500 worldclass speakers to shape the sustainability discourse across more than 150 sessions. The theatres are structured by topic, industry and job function, including the Net Zero & Nature Positive Theatre (Keynote), BEC Circular Transition Theatre, Innovation & Technology Theatre, People & Purpose Theatre, Sustainable Buildings & Facilities Theatre, Sustainable Finance & Supply Chains Theatre, and the Change Makers Stage. To encourage open dialogue and knowledge sharing, a brand-new Roundtable Workshop has been introduced, featuring sustainability practice in areas like Workplaces, Food & Hospitality, Textiles & Apparel, Diversity, Equity & Inclusion and Plastics & Packaging. The conference will kick off with the opening programme "Hong Kong's Net-Zero Pathway: Coming Together for Our Decisive Decade", and a Keynote address by Mr Tse Chin-wan, BBS, JP, Secretary for Environment and Ecology. Other featured speakers include Mr Joseph H. L. Chan, Under Secretary for Financial Services and the Treasury; Mr Nigel Topping, UN High Level Climate Champion COP26, UN HLCC; Mr Ma Jun, Founding Director, Institute of Public & Environmental Affairs (IPE), amongst many others. Business leaders, sustainability practitioners, researchers and change makers will delve deep into the latest trends, challenges, and opportunities of sustainability to empower attendees with the knowledge, tools, and connections needed to drive change within their organisations and industries. Carbon Offsetting in Action ReThink HK believes it is important to create a positive impact not just for event attendees, but also for the environment. To fulfil this commitment, all delegate fees from ReThink HK 2023 will contribute to the ReThink Foundation and support amazing projects selected by its advisory board. As part of a new strategic partnership ReThink HK is now collaborating with Kadoorie Farm to advance the carbon offsetting "Wood Recycling Programme". The project strives to recycle wood debris generated from routine tree works through investing in a biochar machine, which converts bulky, rotten or diseased wood into valuable biochar, a soil amendment that benefits the soil and plant growth. For more details, please visit: https://www.kfbg.org/en/caring-for-our-hillside/working-the-ground/wood-recycling-programme. About ReThink HK ReThink HK is a unique annual event that helps organisations align sustainable business practices at every stage of their value chain, showcases innovation and solutions accelerating sustainable transformation. ReThink unites the ecosystem so all stakeholders and communities can contribute to and look forward to a climate-smart and equitable city, for everyone. All delegate fees contribute to funding local impact projects with Hong Kong charities. For ReThink HK 2023 Event Programme, please visit: https://rethink-event.com/conference/ For more event information, please visit ReThink HK's website: https://rethink-event.com/. For enquiries, please contact: Ms Maggie Tse Event Director maggie.t@rethink-event.com Ms Jessica Chan Head of Marketing & Partnerships jessica.c@rethink-event.com About ReThink Foundation The objective of the ReThink Foundation is to follow on from the great work being done at ReThink HK and bring communities together to collaborate and share resources for greater impact on social and environmental projects. All proceeds generated from delegate pass sales for ReThink HK will fund impact projects and provide a capacity building an engagement programme for organisations via ReThink Foundation. For more details, please visit ReThink Foundation's website https://rethink-foundation.org/.
NEW YORK, Sept. 5, 2023 /PRNewswire/ -- On the occasion of the International Day of Charity, occurring on September 5, LILYSILK, the world's leading silk brand with a mission to inspire people to live better, sustainable lives, is proud to announce it is continuing its support to National Breast Cancer Foundation, Inc. ® (NBCF) to promote breast cancer awareness. This year, LILYSILK is donating 1,500 Ideal Silk Eye Masks to support NBCF's mission. These eye masks will be used in NBCF's HOPE Kits, a tangible expression of hope, providing comfort & encouragement to women undergoing breast cancer treatment. This follows last year's $5,000 donation to the NBCF, which helped to support the charity and Helping Women Now® by providing help and inspiring hope to those affected by breast cancer through essential, life-saving programs and services. LILYSILK Donates 1500 Eye Masks to National Breast Cancer Foundation LILYSILK's contributions to National Breast Cancer Foundation align with the global effort to support charitable causes and improve the well-being of individuals worldwide. The United Nations' Sustainable Development Goals (SDGs) encompass a comprehensive framework for sustainable development, including Goal 3: Good Health and Well-Being. By supporting breast cancer awareness and providing comfort to women undergoing treatment, LILYSILK's donation contributes to achieving this SDG, promoting the health and well-being of individuals affected by breast cancer. The International Day of Charity, recognized by the United Nations, aims to raise awareness and mobilize individuals and organizations to contribute to the betterment of society. LILYSILK is honored to continue its commitment to philanthropy and its partnership with NBCF for the second consecutive year. The donation to NBCF to mark the International Day of Charity coincides with the 13th birthday celebrations of LILYSILK. As the silk brand celebrates this milestone with a special campaign running from August 8, LILYSILK CEO David Wang reaffirmed their commitment to making a positive impact on individuals' lives and the environment. "Throughout our journey, LILYSILK has always recognized that our growth is deeply intertwined with the support and trust we receive from society," said Wang. "At the heart of LILYSILK lies our unwavering commitment to care for one another and the planet. It is this driving force that fuels our determination to give back to the community and embrace our corporate social responsibility. Together, we can make a meaningful difference."
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