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Store opening in tandem with Levi's® plans to expand its footprint across multiple locations in Bangladesh, starting with key cities like Dhaka and Chittagong DHAKA, Bangladesh, April 17, 2024 /PRNewswire/ -- Iconic denim lifestyle brand, Levi's® today announced the opening of its first store in Dhaka, Bangladesh. Situated in the bustling district of Banani Road, the Levi's® store boasts an elevated brand and shopping experience as well as a diverse product assortment that is catered to the local consumer. As Levi's® continues its expansion across key markets in Asia, the new store in Dhaka is in tandem with the brand's plans to open stores in key locations in Bangladesh, including Chittagong. DBL Group, one of the largest conglomerates in Bangladesh, will serve as the official partner for Levi's® in the country. Levi’s® store in Dhaka, Bangladesh Designed to embody the essence of Levi's® timeless style, the Banani Road store spans across an impressive 2,270 square feet, serving as a premier destination for fashion-conscious individuals and denim enthusiasts alike in Bangladesh. Meticulously designed with the brand's cutting-edge NextGen Indigo store format, the store features the unique Ombre façade in a blue indigo gradient. The store seamlessly integrates digital innovation, unique shopper experiences, and an exceptional product selection including denims, non-denims, and tops for both men and women tailored to regional preferences. The store showcases Levi's® signature apparel and accessories, offering the latest range of fits for both men and women. With an array of iconic 501® jeans to timeless Trucker jackets, more relaxed silhouettes in line with the latest fashion trends, featuring options such as loose fits and Bootcut styles for men, as well as Loose fits and on-trend High-rise designs for women, the store caters to a diverse range of styles and preferences. "Our first store in Dhaka, Bangladesh, marks an important chapter for Levi Strauss & Co," said Ms. Amisha Jain, Senior Vice President and Managing Director, South Asia-Middle East and Africa (SAMEA), Levi Strauss & Co. "This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanization in cities such as Dhaka and Chittagong. With a population exceeding 160 million, the country presents significant opportunities for retail expansion. Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth. Consumers can anticipate an immersive Levi's® brand experience featuring a diverse array of styles tailored to their tastes. The Bangladesh city t-shirt is my favorite! Our goal is to become the preferred choice for lifestyle apparel among Bangladeshi consumers." The store will also feature a Levi's® Tailor Shop, enabling customers to customize their favorite Levi's® products on the spot. With its latest products, special modules, and a feature portfolio wall, this store epitomizes Levi's® dedication to enhancing brand expansion in Bangladesh and its direct-to-consumer strategy. Through immersive retail experiences, Levi's® endeavors to reinforce its status as the denim lifestyle leader in the region. About the Levi's® brandThe Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi's® brand, its products and stores, please visit levi.com. About Levi Strauss & Co.Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
Situated in Bangkok's popular CentralWorld mall, the store will offer a wide range of products and personalization services to discerning denim fans BANGKOK, April 15, 2024 /PRNewswire/ -- Levi Strauss & Co. (LS&Co.) today announced the reopening of its Levi's® store at popular mall CentralWorld, in Bangkok, Thailand. At 364 sqm, the expanded store is now the largest Levi's® store in Southeast Asia, marking yet another milestone in LS&Co.'s footprint within the region. It also represents LS&Co.'s focus on its direct-to-consumer strategy as the company continues to grow its fleet of fully owned-and-operated stores across key locations in the country. Levi’s® store at CentralWorld, in Bangkok Nestled in the heart of Bangkok's shopping mall district Chidlom, the Levi's® NextGen Indigo store will offer consumers an elevated shopping experience that brings together style and originality, through a broad selection of products and customization offerings. Appreciating that originality and self-expression are important considerations to Thai shoppers, especially youths, the store boasts the country's second Levi's® Tailor Shop which unlocks a range of personalization options. Helmed by skilled tailoring professionals, the Tailor Shop is an alteration, restoration and customization station where shoppers have the opportunity to make their Levi's® apparel truly their own through embroidery, patches, pins, fabric paneling, and more. To offer the fullest expression of the Levi's® brand, the store will house an extensive product assortment across all collections including seasonal exclusives. This also includes collaborations with key cultural figures. To mark the occasion, a limited-edition collection designed in collaboration with Sundae Kids, a rising generation of Thai artists known for their unique and vibrant designs, will exclusively be available on the day of the store opening. "Thailand is an important strategic market for Levi Strauss & Co. within Southeast Asia, and Bangkok is one of the world's most popular destinations for international tourists," said Sameer Koul, General Manager for Southeast Asia and Country Manager for Thailand, Levi Strauss & Co. "Levi's® CentralWorld store opens as our largest store in Southeast Asia to date, and represents our commitment to this dynamic market as we continue to build deeper direct connections with both local and international shoppers in Thailand." "We always strive to deliver immersive experiences that resonate with consumers, right where they shop. By bringing the fullest expression of our brand to their doorstep, we hope to cultivate lifelong denim fans in Thailand – and the wider Southeast Asia region." The newly renovated Levi's® CentralWorld store officially opened on April 8, 2024. It is located on the second floor of the mall, in the Beacon Zone. About the Levi's® brand The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi's® brand, its products and stores, please visit levi.com. About Levi Strauss & Co. Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
ORLANDO, Fla., April 15, 2024 /PRNewswire/ -- Shapellx, a leading women's shapewear brand, is thrilled to announce the official launch of its latest INNER ARMOR shapewear collection at 12pm EDT on April 17. In anticipation of this exciting release, Shapellx is offering an exclusive pre-sale event from April 14-16, where customers can enjoy more discounts using the code INNERARMOR at checkout. Shapellx INNER ARMOR Collection The INNER ARMOR series is designed with a bold concept in mind: transforming past constraints into contemporary armor, empowering women to better showcase their true selves. This collection transcends the realm of mere clothing; it serves as a form of "armor" for women, offering protection and support as they navigate life's challenges. It aims to boost confidence, foster self-expression, and enhance the enjoyment of life. Offered in both black and skin tones, the INNER ARMOR series distinguishes itself with a unique fusion of aesthetic appeal and practical functionality. Each piece in the collection utilizes a visual slimming technique, achieved through the strategic use of multi-layered fabric color collision, to create a visually slimming effect that enhances the wearer's silhouette. The series takes pride in its abdominal compression and waist-shaping capabilities, with each garment crafted from tight-fitting shaping fabric that sculpts the waistline and flattens the lower abdomen effectively. Moreover, the collection emphasizes the importance of comfort and practicality. All products are designed with built-in steel bones at the waist to prevent rolling, ensuring the shapewear stays in place and provides unwavering support throughout the day. The convenience of restroom use has been thoughtfully considered, with each product featuring either a crotch button or an extended zipper for ease of use. Additionally, the inclusion of a crotch lining made from antibacterial cotton allows for a more comfortable experience, eliminating the need for underwear. The high-shaping fabric used across the series is another highlight, offering a perfect blend of comfort and breathability. This fabric not only creates an ideal body shape but also ensures a comfortable wearing experience, even during extended periods. Each garment in the series also has its unique features. INNER ARMOR X Comfy Sculpting Thong has a button and zipper closure, making it convenient to wear. INNER ARMOR X Comfy Sculpting Shorts has a tight fabric under the chest that enhances the function of supporting the breasts. It also features a sexy thong design that does not compress the buttocks, presenting a peach-like appearance. The length of the shoulder straps can be adjusted according to personal height. It uses cool fabric and moisture-wicking material, providing comfortable and breathable wear without sweating. The fabric incorporates antibacterial components, effectively inhibiting the growth of bacteria. INNER ARMOR X Comfy Sculpting Bodysuit has an effective chest support and gathering design. It has an extended zipper in the crotch area for convenience during restroom use. It uses a material with reduced friction in the middle of the legs to minimize sound from walking friction. It allows the freedom to trim the leg opening to reduce traces when wearing outer clothing. For more information about Shapellx and its new INNER ARMOR shapewear collection, visit the official website at www.shapellx.com, or engage with the Shapellx community on Instagram @shapellxofficial. About Shapellx Shapellx is a leading brand specializing in shapewear and body shaping products. With a focus on creating sustainable products and processes, Shapellx offers a range of high-quality, comfortable, and stylish solutions that enhance natural beauty while minimizing environmental impact. With innovative designs and a customer-centric approach, Shapellx continues to redefine the shapewear industry, helping women worldwide embrace their curves and feel confident in their own skin.
GUIGANG, China, April 11, 2024 /PRNewswire/ -- "The goods were shipped from overseas to Guigang and cleared customs in just eight days. This new model is 17 days faster than the traditional customs clearance via Hong Kong, significantly reducing time and economic costs!" said Yang Chaodong, General Manager of Jialu Feather Products Co., Ltd. in Guigang. On March 28, a shipment of approximately 18.5 tons of washed white duck feathers imported by the company through Qinzhou Port passed customs inspection smoothly after joint supervision by Qinzhou Port Customs and Guigang Customs, marking the successful implementation of the General Administration of Customs' pilot reform of imported washed feather and down customs clearance supervision in Guigang, Guangxi Zhuang Autonomous Region. Guigang Customs staff are inspecting the goods. Tao Jianquan, Secretary of the Gangnan District Committee of Guigang City, introduced that the down industry is a traditional advantageous industry in the Gangnan District of Guigang. There are currently 170 feather and down processing enterprises, processing approximately 90,000 tons of feathers and down per year, accounting for about 28% of China's total feather and down processing volume and 18% of the world's total. In recent years, Guigang has seized the opportunities of the construction of the Western Land-Sea Corridor, implemented a three-year action plan for industrial transformation and upgrading, in a bid to optimize the business environment and promote the upgrading of the down industry. As a result, a complete industry chain from primary feather sorting and processing to washed feather and down processing and down product processing has taken shape. In 2023, the total output value of the down industry in the Gangnan District of Guigang reached 4.7 billion yuan, according to the Publicity Department of Gangnan District. However, about 40% of the raw materials need to be imported from abroad, with an annual import demand of 30,000 to 50,000 tons. In order to support the upgrading and development of the down industry in Guangxi, the General Administration of Customs recently issued a pilot reform plan for imported washed feather and down customs clearance supervision, aiming to leverage the supervision resource advantages of Qinzhou Port, Guigang Port, and local customs to optimize the customs clearance supervision operation mode for imported washed feather and down. To that end, a spate of measures, such as coordinated inspections between the entry port and the local port, risk prevention and control through customs-local coordinated linkage, technology-enabled intelligent supervision in the transfer process, and strengthening the primary responsibility of pilot enterprises, were implemented. Since the start of the pilot work, Nanning Customs has set up a special working group to organize participating subordinate customs to carry out field surveys, refine supervision operation guidelines, and improve emergency response plans. Moreover, it teamed up with the governmental departments to develop epidemic prevention and control plans, guide the upgrade of smart quarantine facilities at relevant ports, and strengthen self-discipline guidance and supervision of pilot enterprises. Additionally, a one-on-one pilot work communication mechanism between customs and enterprises has been established to promptly resolve issues related to the pilot enterprises, so as to ensure the smooth implementation of the pilot reform. The planned grade of the Pingtang River Estuary-Luwu Town Canal (Pinglu Canal) under construction in Guangxi is Class I for inland waterways, allowing for the navigation of 5,000-ton vessels. Once the canal is opened, imported washed feather and down in Guigang can directly transfer from Qinzhou Port to the canal waterway, reaching Guigang Port in half a day. The opening of the canal will contribute to the aggregation of the down industry in Guigang and driving high-quality development. Currently, the down industry in Guigang has garnered the attention of several well-known down product companies, further highlighting the agglomeration effect of the industrial cluster.
NEW YORK, April 9, 2024 /PRNewswire/ -- In celebration of Mother's Day this year, Momcozy, the renowned global brand catering to mothers and babies, will be hosting an exclusive brand event at the Babylist Beverly Hills Showroom and Shop. This event promises to be an exciting addition to the Mother's Day festivities, with more details to be announced soon. Momcozy Teams Up with Babylist to Celebrate Motherhood Babylist is the largest maternity and baby category platform in the United States, assisting over nine million individuals each year. Through its baby registry website, application, comprehensive product guides, and health offerings Babylist simplifies the journey for expectant and new parents. The Babylist Beverly Hills, Showroom and Sh is designed for expecting and new parents to see, feel, test and get to know the many baby products needed to welcome their little one and see how these items will fit into their home — they can test drive the best selection of strollers, find their perfect nursery aesthetic, and get hands on with all the baby gear they need. Spanning 18,000 square feet, this showroom curates an array of brands, including Momcozy, offering essential products across various categories to support those embarking on the adventure of family planning and registry creation. At Babylist Beverly Hills visitors will have a unique opportunity to explore Momcozy's dedicated brand showcase. Momcozy's partnership with Babylist started in June 2023. Since, Momcozy has launched over 20 featured products on the platform, including innovative breast pumps, massagers, feeding appliances, milk bags, and a range of top-rated consumer goods, home textiles, and underwear. This extensive product lineup is designed to cover the full maternity cycle, meeting the diverse needs of mothers. Athena, the founder of Momcozy, speaks from a place of deep understanding and empathy in speaking about Momcozy's founding mission. "As a woman, I've witnessed firsthand the myriad of challenges that women encounter," she said. "The transition from girlhood to womanhood, and then to motherhood, brings the joy of nurturing a new life, pain of childbirth, the discomforts of post-pregnancy, and the weight of balancing work with family responsibilities. These are profound experiences, that no single product can fully address." In regards to Momcozy's inception, it was born out of a desire to honor and support mothers in their journey. Athena continues, "I saw the need for a change, and felt every mother's feeling. Acknowledging, accepting, and understanding their experiences led me to create Momcozy. Our pumping bras and wearable breast pumps were designed with a simple, yet profound goal: to free up mothers' hands, making breastfeeding a more comfortable and manageable part of their lives." The ethos of Momcozy is clear: mothers come first. The brand encourages mothers to retain their individuality and to continue being themselves, even as they embrace the role of a parent. "I envision Momcozy as a brand that allows mothers to unwind, simplifying their lives in meaningful ways," Athena said. "I'm more than happy to see Momcozy being exposed to more mothers through the Babylist platform, making their life simpler and easier." Driven by this vision, the core team at Momcozy is unwavering in its commitment to swift product development and innovation. The designs that emerge are not merely comfortable; they are the embodiment of affection and care. As Mother's Day approaches, Momcozy is set to honor motherhood, reinforcing its mission to be a user-oriented brand that remains resolute in its support for every customer, accompanying them on the path of motherhood with steadfast dedication. About Momcozy Since 2018, Momcozy has been bringing the best in comfort to mothers with its wearable breast pumps, nursing bras, and other mom-care products. Endorsed by 3 million mothers in over 40 countries, Momcozy is a companion to women from pregnancy to early motherhood. With continuous innovation and a commitment to creating cozy designs, born from love, Momcozy is growing in reach and impact to make moms' lives easier around the world.
VANCOUVER, BC, April 8, 2024 /PRNewswire/ -- Next-life logistics solutions provider, Debrand, announced the North American debut of their circular lanyard project with global textile recycler, Eastman, at this year's Sustainable Fashion Forum in Austin, Texas. This partnership aims to demonstrate the circular textile process for the wider apparel industry by applying intentional design of conference lanyards to enable the product's reuse and recycling at its end-of-life. The ultimate goal is to reduce the environmental impact of conference lanyards by diverting them from landfill and protecting our planet's resources. "While textile recycling has been integral to our lanyard project in the past, we recognize that true progress lies in embracing the waste hierarchy," said Lina Londono, VP of Sustainability & Solutions at Debrand. "By prioritizing reuse, we not only reduce our environmental footprint but also foster a culture of mindful consumption and innovation. Our commitment to evolving our strategy to evergreen lanyards reflects our dedication to sustainability principles and ensures that we're continually striving for more impactful solutions." Debrand will be providing evergreen lanyards designed with circular principles that will be sanitized for reuse at future events. Circular lanyards that are damaged or contaminated will be recycled by Eastman. The lanyards are 100% polyester for durability and will be collected and pre-processed by Debrand at the end of the conference. "My vision for the Sustainable Fashion Forum has always been to challenge the status quo and inspire transformative change within the industry. Debrand's circular lanyard project with Eastman exemplifies the kind of innovative, collaborative solutions we strive to showcase," said Brittany Sierra, Founder and CEO of the Sustainable Fashion Forum. "By reimagining the lifecycle of our conference lanyards, we're not only reducing waste but also igniting conversations about the sustainable practices of events and demonstrating the power of collaborative action in driving meaningful change within event planning and execution. This initiative serves as a microcosm of the broader shift towards sustainability within the fashion industry, showcasing how small yet impactful changes can drive significant progress towards a more sustainable future." Debrand selected Eastman as a partner to demonstrate how a collaborative ecosystem within the later stages of the supply chain can drive the design, production, distribution, pre-processing and circulation of circular products available en masse. Eastman has the groundbreaking advanced recycling technology needed for this project. Through Eastman's carbon renewal technology, they can break down hard-to-recycle plastic and textile waste to its molecular level to create new products. This technology helps reduce greenhouse gas emissions compared to traditional fossil-based processes and diverts waste material from entering landfills. "We're thrilled to collaborate with Debrand on this circular lanyard project," said Claudia de Witte, Eastman Textiles Sustainability Leader. "Through our carbon renewal technology, we're able to transform end-of-life textiles into new, high-quality products, such as Naia Renew fibers. This partnership underscores Eastman's commitment to collaborating on innovative solutions that drive circularity and sustainability across the supply chain." ABOUT DEBRAND'S CIRCULAR LANYARD PROJECT More than 1.5 billion people participate in business events and conferences each year, with billions of dollars spent on conference merchandise that rarely considers the product's end-of-life path. A 2020 survey finds that 60% of conference attendees prefer events that apply sustainable practices, with over 25% strongly preferring such conferences. Small changes like circular lanyards, which are produced specifically with the intent of reuse and recycling, can have lasting impacts on reducing waste. Debrand piloted their initial circular lanyard project at Textile Exchange 2023 in London, UK, where lanyards for the event were collected and recycled into yarn that could be repurposed for future garments using European textile recycler Coleo. In this latest iteration with Eastman, the goal was to design evergreen lanyards with reuse in mind, supplemented by recycling if needed, and collaborating with regional North American partners to reduce the project's overall footprint. These small-scale projects provide an example of scalable circular solutions for larger events, and it's an opportunity to showcase to attendees how an item that is often overlooked can create a large impact in the sustainability space and be a point of reference when observing consumer behaviour (ie. identifying what percentage of attendees actually return the lanyards). This year, Debrand is projected to divert at least 1,000 tons of used textiles from landfills (125% year-over-year growth) through resale, reuse, recycling and recovery channels–the weight equivalent of 12 Boeing 737 aircrafts. With a reputation for exceptional service and tech-enabled solutions, Debrand specializes in next-life logistics for the global apparel and footwear industry. ABOUT DEBRAND Debrand is the leading textile sustainability solutions provider partnering directly with the world's top apparel brands like Everlane, lululemon, Aritzia, and Canada Goose. Founded in 2008, Debrand helps clients build systems of sustainability into their next-life operations by providing proprietary, tech-enabled sortation services that send damaged or excess inventory to the highest-value channels through our vetted network of textile resale, donation, repair, recycling, and responsible disposal partners. Based in Canada with facilities across the United States, Debrand is on a mission to propel the textile industry's sustainable future, finding ways to optimize the planet's finite resources by unlocking the potential in untapped products. To learn more about our work and impact, visit debrand.ca. ABOUT EASTMAN Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com. ABOUT THE SUSTAINABLE FASHION FORUM (THE CONFERENCE) Standing at the forefront of thought leadership, the Sustainable Fashion Forum (SFF) is a modern media company and annual conference founded by Brittany Sierra, dedicated to fostering grey-area thinking that inspires the fashion industry to reimagine accepted paradigms and push the boundaries of what's possible. A premier event where nuanced conversations, community, and collaboration collide, the Sustainable Fashion Forum bridges traditional industry silos to cultivate innovative thinking and out-of-the-box solutions aimed at solving fashion's most pressing problems. By encouraging attendees to approach these untapped opportunities through a new lens, the SFF conference sparks creativity and drives forward-thinking solutions at the intersection of fashion, sustainability, business, and ethics. For more information about the Sustainable Fashion Forum conference and media platform, please visit https://www.thesustainablefashionforum.com. Media Contact: Kim Hong, kim@debrand.ca
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