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NEW YORK, Dec. 4, 2025 /PRNewswire/ -- LILYSILK, the world's leading silk brand dedicated to inspiring people to live spectacular, sustainable lives, has been named the Grand Winner for both Best Luxury Fashion Design and Best Luxury Textile in the Best Luxury Design category at the second annual 2025 International Luxury Awards. This dual honor for the SILKERRY™ Collection marks a milestone in the brand's pursuit of innovation and elevated craftsmanship. LILYSILK's SILKERRY™ Collection Named Double Grand Winner at 2025 International Luxury Awards The iLuxury Awards, organized by the International Awards Associate (IAA), celebrate excellence in luxury design, branding, and creative direction. They recognize the visionaries shaping the future of global luxury and are a mark of prestige for brands, designers, and creatives worldwide. IAA is a globally recognized award management services organization dedicated to elevating creative standards and pushing the boundaries of innovation in the awards world. "This season's winners show how luxury continues to evolve while remaining rooted in quality and presence," said Thomas Brandt, spokesperson of the IAA. "We are proud to celebrate the success of LILYSILK this year, as they continue to exceed expectations while the award remains the definitive platform for the world's most accomplished luxury designers and brands." SILKERRY™ is an innovative new kind of silk-enhanced cotton terry that resembles leisurewear but functions like techwear. Silk and innovation fusing to redefine comfort, SILKERRY™ goes far beyond basic terry fabric to create a unique category. This proprietary blend, infused with high-strength natural silk, elevates everyday wear with breathable terry plushness and the luxurious benefits of silk, resulting in a textile that pampers the skin, regulates temperature, and maintains freshness for longer. Soft, breathable, and naturally beneficial to the skin, it's crafted for real life and made to help the wearer feel better than anything they've worn before. The SILKERRY™ Collection has been embraced by notable figures, including model Karlie Kloss who wore the Seamflow Stride Sweatpants on Instagram, and actress Emmanuelle Chriqui, who called her brown sweatsuit "everything." Sarah Shahi described her look as "cute and cozy in the Berkshires," while Jena Sims also shared her SILKERRY™ outfit in an Instagram video. David Wang, CEO of LILYSILK, said: "We are deeply honored to receive this prestigious recognition from the iLuxury Awards. It's a testament to the dedication and artistry of our entire team, and our shared commitment to redefining luxury." For more information, visit www.lilysilk.com and follow @lilysilk on Instagram.
YOKOHAMA, Japan, Nov. 28, 2025 /PRNewswire/ -- The Yokohama Renaissance Project Council (YRP Council) has launched the "Yokohama Silk Renaissance," an initiative that reinterprets the city's historic silk heritage for today's global MICE and luxury tourism markets. Yokohama, long known as Japan's largest raw silk export port during the Meiji era, seeks to elevate this legacy into a contemporary cultural brand with strong international appeal. Tourism Media Service spoke with the organizer about this unique program. Repositioning Yokohama's Silk Heritage for Global MICE and High-Value Tourism The project introduces five categories of experiential content—Silk Reception, Silk Dining, Silk & Flower Craft, Silk Fashion, and Silk Performance—developed in collaboration with luxury hotels, restaurants, artisans, and cultural organizations. With a rising number of international conferences at PACIFICO Yokohama and increased cruise arrivals at Shinko Pier, the initiative targets the growing global demand for premium cultural programs as part of corporate hospitality, incentive travel, and VIP guest experiences. These programs aim to provide high-spending visitors with curated cultural engagement, aligning the city's historical assets with international market trends and reinforcing Yokohama's position as a competitive MICE destination in East Asia. Silk Reception Debuts as a Flagship Program for Corporate Hospitality The first major showcase, Silk Reception, debuted on October 6, 2025, at "Aperitif 2025." The program highlighted Yokohama's cultural depth through: Silk painting and pressed flower workshops A new silk fashion presentation by designer Michiyo Inaba A collaborative performance by Yokohama and Hachioji geisha, historically linked through Japan's silk trade Silk-inspired gastronomy crafted by chefs from the Yokohama Gastronomy Council Tourism professionals, corporate planners, and global event organizers responded positively, emphasizing the program's strong suitability for VIP receptions and MICE events. Many attendees highlighted the unique fusion of traditional performing arts, silk craftsmanship, and contemporary design as a compelling differentiator for international markets. Expanding Premium Cultural Offerings Toward GREEN×EXPO 2027 In anticipation of GREEN×EXPO 2027 (the 2027 International Horticultural Expo), the initiative will expand its "Flowers & Silk" programs, connecting Yokohama's nature, history, and culture into integrated visitor experiences. Planned developments include: VIP reception and corporate hospitality packages for MICE planners Shore excursion options for luxury cruise passengers Collaborative accommodation programs with Yokohama's high-end hotels Regional cultural routes linking Yokohama with Hachioji, Tomioka Silk Mill, and other sites along the historic "Yokohama Silk Road" These efforts aim to enhance the consistency and marketability of Yokohama's cultural brand to high-value international audiences. Toward a Distinctive Global Cultural Brand "Silk is an iconic cultural asset that shaped Yokohama's modernization," the YRP Council stated. "By transforming its historical value into contemporary experiences, we seek to establish a distinctive cultural brand that resonates across global tourism and MICE markets." The Yokohama Silk Renaissance is gaining attention across the industry as Yokohama positions itself as a leading cultural destination for high-value international travelers and business events. Reservations / Media InquiriesYokohama Renaissance Project Council (YRP Council)Official Website (JP): https://yokohamadmc.com/yokohama_silk/jp.htmlOfficial Website (EN): https://yokohamadmc.com/yokohama_silk/Email: info@yokohamadmc.com Media Contact:Tetsuro Yamamura, President & CEO, Yokohama DMC (YDMS Inc.) About Tourism Media Service: An online news platform specializing in the tourism industry. It provides the latest news on regional development and travel information, as well as feature articles on topics such as trends and observations, contributed by over 100 experts, every day.
A landmark celebration of fashion, sports and urban culture HONG KONG, Nov. 26, 2025 /PRNewswire/ -- The Hong Kong Polytechnic University (PolyU) proudly presented "HONG KONG FASYNATES 2025: Fashion x Sports" - a large-scale fashion-sports extravaganza jointly organised by its School of Fashion and Textiles (SFT), Department of Biomedical Engineering (BME), and Research Institute for Sports Science and Technology (RISports) - at the Central Square of Kai Tak Sports Park from 22 to 23 November. The two-day event transformed the City into a stage where fashion and creativity blend with the spirit of sports, showcasing Hong Kong's dynamic landscape and leadership in two vital industries: fashion and sports. PolyU presents “HONG KONG FASYNATES 2025: Fashion x Sports” A landmark celebration of fashion, sports and urban culture HONG KONG FASYNATES represents a fusion of fashion, synergy with the suffix "-NATES", emphasising how fashion creates synergy with other industries. Themed "Fashion x Sports", the event has fostered collaboration among fashion and sportswear industry leaders, key brands and creative talents, building a dynamic ecosystem across different industries while energising the City with vibrant activities. On the opening day (22 November), the "Move to Light" digital illumination show—created by world-renowned lighting designer and winner of the Outstanding PolyU Alumni Award 2021, Mr Tino KWAN—wowed the audience. The illumination ceremony was officiated by Miss Rosanna LAW, Secretary for Culture, Sports and Tourism of the Government of the Hong Kong Special Administrative Region (HKSAR) of the People's Republic of China; Prof. Wing-tak WONG, Deputy President and Provost of PolyU; Prof. Christopher CHAO, Senior Vice President (Research and Innovation) of PolyU; Miss Drew LAI, Commissioner for Cultural and Creative Industries of the Government of the HKSAR; Ms WANG Xin, former Olympic diving gold medalist and Sports Advisor of RISports; Dr Daniel LEE, Associate Director, Elite Training Science & Technology of the Hong Kong Sport Institute; Prof. Erin CHO, Dean of SFT; Prof. Ming ZHANG, Director of RISports; Tyson Yoshi, Founder of Triplet; Mr Joe WONG, Director of Open Dialogue, as well as sports brand representatives and a group of young local designers. Together, they activated the digital illumination installation, the glowing lights symbolising Hong Kong's growing prominence in fashion-tech integration and urban lifestyle design. Following the illumination ceremony, five talented bachelor's degree alumni from SFT—all finalists in the Hong Kong Young Fashion Designers' Contest—presented a fashion show that merged sports aesthetics with high-end fashion. They are Wilson Yip (2015 graduate), Catherine Hui (2024 graduate), Einar Lai (2024 graduate), Murfi Lau (2015 graduate) and Yoyo Chan (2022 graduate). Their five collections, themed around car racing, running, fitness and gym, street dance, and road running and hiking respectively, reflected the synergy of movement and design, while also showcasing the versatility required to thrive at the intersection of casual-wear, streetwear and performance gear. The evening concluded with the "Skate to Style" performance by the All Hong Kong Skateboarders Association (AHKSA), where talented skateboarders, performing in designs curated by Prof. HUANG Tsai-Chun, Assistant Professor of SFT, combined athletic skill and artistry to rousing applause. On 23 November, the "HONG KONG FASYNATES Bazaar" transformed Central Square into a vibrant playground for fashion and sports enthusiasts. It featured 16 lifestyle and fashion brands across 11 booths hosted by various lifestyle and fashion brand and independent local labels, all contributing to a lively and inspiring marketplace atmosphere. Visitors also enjoyed the "PROFASHION Live Interviews", featuring brand founders and company directors who discussed how design innovation and sustainability influence latest fashion and lifestyle trends. AHKSA also hosted skateboarding competitions and lessons, while a professional hair and makeup agency, a fashion brand and the online platform FASHIONALLY jointly led interactive Fashion Experience Workshops, offering hands-on opportunities to explore urban sports, creative styling and beauty techniques. The event concluded with dynamic performances by the Hong Kong Rope Skipping Club and dancers from ROSEMAESE and YouniverS, whose energetic rhythms and youthful vitality brought the event to a perfect close. Through an engaging mix of runway showcases, live performances and interactive experiences, HONG KONG FASYNATES embodied the vitality, creativity and collaborative spirit of local fashion and sports industries. It also offered a new stage for designers, athletes and brands to explore how fashion captures movement and urban identity, reflecting Hong Kong's spirit of innovation and energy, and redefining Hong Kong's position as Asia's creative capital.
NEW YORK, Nov. 26, 2025 /PRNewswire/ -- Global brand management company Bluestar Alliance today announced a licensing agreement for its latest acquisition, iconic workwear brand Dickies, with Atomic Fashion Marketing in the Australia and New Zealand markets. As the newest addition to the Bluestar Alliance portfolio, Dickies is poised for accelerated global growth and category expansion through Bluestar Alliance's expansive network of licensees. Dickies has long been embraced by generations of craftsmen, skaters, musicians, and creatives around the world, including a deeply rooted community in Australia, strengthened through its long-standing partnership with Atomic Fashion Marketing. Atomic Fashion Marketing has championed Dickies as its flagship brand for nearly 15 years across Australia and New Zealand, playing a pivotal role in elevating Dickies' perception, relevance, and cultural impact within the region. After securing the license directly from the founding family, Atomic reshaped, refined, and strategically repositioned Dickies within the region, driven by strong product direction, sharp trend alignment, and consistent, culturally tuned brand campaigns. Atomic's sustained commitment to brand building and message consistency fueled meaningful traction, significantly expanding awareness and audience connection. With this momentum, Atomic broadened the category offering, most notably establishing womenswear and a tops range as major growth engines for the brand. Evolving a heritage brand, primarily driven by pants, into one where tops represented nearly half of sales is a globally significant milestone and a testament to Atomic's brand intuition and execution. "Partnering with licensees who have demonstrated success in their markets is central to our global strategy for Dickies," said Ralph Gindi, COO of Bluestar Alliance. "Atomic has played a defining role in establishing Dickies as a cultural staple across Australia and New Zealand, and we look forward to building on this strong foundation together." Interpreting and amplifying iconic brands is embedded in Atomic's DNA, and Dickies has been one of Atomic's greatest successes. In the next chapter of its partnership, Atomic will continue delivering authentic Dickies product anchored in the brand's workwear roots, with a range crafted specifically for the region. ABOUT BLUESTAR ALLIANCE, LLC Founded in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance is a global brand management leader, overseeing a portfolio of premium fashion and lifestyle brands generating more than $13 billion in global retail sales. Bluestar Alliance is recognized for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Tahari®, Limited Too®, Brookstone®, and more—each re-energized through creative vision, strategic partnerships, and a deep understanding of global markets. With more than 600 licensees and a growing network of over 500 branded retail stores across North America, Europe, Australia, South America, India, Asia, the Middle East, and the United Arab Emirates, Bluestar Alliance continues to expand its global presence—most notably through the Bluestar Luxury Group, focused on building the next generation of luxury and lifestyle brands. Bluestar Alliance stands at the intersection of innovation, influence, and brand authority, shaping the future of how consumers experience brands around the world. ABOUT DICKIES Dickies®, the global leader in performance workwear, has provided hard-wearing, long-lasting, and comfortable clothes since 1922. Starting with the bib overalls, the brand has grown from work pants and work shirts to offer a full line of pants, shirts, jeans, outerwear, scrubs, tactical, and mechanic uniforms. The durability and unmatched value means hardworking men and women trust the brand—available in over 100 countries and backed by a 100% satisfaction guarantee. Media Contact: Bluestar Alliance Sarah Rosen Srosen@bluestarall.com Logo - https://mma.prnasia.com/media2/2821769/Bluestar_Alliance_Logo.jpg?p=medium600
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- As the year's most anticipated shopping moment arrives, Black Friday once again becomes the prime opportunity to refresh an active wardrobe and set new intentions for the year ahead. For many, it is the ideal time to invest in performance-driven essentials while enjoying the deepest savings of the season. Baleaf Black Friday Sale, available now, offers the brand's biggest discounts of the year. This year's Black Friday/Cyber Monday Event, running 11.20–12.1, carries the theme: "Defy the Cold. Define Your Price." Alongside the discount period, Baleaf introduces seasonal offers including $15 off $120, $20 off $160, and $50 off $260, giving shoppers flexible ways to build their winter wardrobe. But amid the overwhelming array of holiday deals, one question remains: Which gear can truly keep up — from high-intensity training to everyday city life? This is where Baleaf delivers its answer. Introducing the Horizon Collection — "City Is the Start, Beyond Is the Journey." At the heart of this year's spotlight is the Baleaf Horizon Collection, a line that transcends the boundaries between Urban Athleisure, daily comfort, and outdoor-ready performance. The name "Horizon" evokes the idea of broader perspectives and newly opened possibilities — a symbol perfectly aligned with the spirit of looking ahead to a new year. This season's Black Friday focus highlights Fleece-Lined essentials, versatile Pants, and all-purpose Long Sleeves — three cold-weather staples that integrate seamlessly with the Horizon Collection's city-to-nature styling. From insulated fleece interiors to layering-friendly silhouettes, these pieces help wearers stay warm, comfortable, and mobile as temperatures drop. Crafted for the pace of modern metropolitan life, the Horizon Collection allows wearers to stay energized throughout the day, making movement a natural part of their routine. Its full lineup can be explored, featuring designs that flow with the rhythm of city commutes, spontaneous workouts, and the small but meaningful breaks in between. As Baleaf articulates: "City is the start, beyond is the journey." From Urban Streets to Nature Trails: Designed for Every Path The Horizon Collection shines through its versatility, enabling effortless transitions between distinctly different yet equally dynamic lifestyles. This year's Fleece-Lined layers, winter-ready Pants, and base-layer Long Sleeves enhance those transitions, offering both style and insulation for colder climates. Scene A — Urban Living: Movement Within the City Picture the early morning glow casting soft light onto quiet streets. A runner steps out, wrapped in the lightweight comfort of Horizon apparel, beginning a city-paced workout that blends seamlessly with the hum of the waking metropolis. Breathable fabrics and fluid silhouettes support each stride with ease. The run ends, but the day continues. Without a wardrobe change, the same outfit carries the wearer into a nearby café, through a weekend cycling route, or straight to a casual meet-up with friends. This is where style meets performance, and where warmth, layering, and movement become one continuous lifestyle expression. Scene B — Beyond the City: Exploration Unfolds From the city's edge, the path extends outward — into wooded trails, sun-dappled nature routes, or the gentle inclines of a weekend hike. Here, Fleece-Lined leggings or pants matched with insulated vests or Long Sleeves become essential companions for cold-weather exploration. The Horizon Collection adapts effortlessly, offering flexibility, breathability, and comfort that feels equally at home on a forest path as on a city sidewalk. Here, the brand's belief comes alive:"Where Comfort Moves, Excellence Flows." or "Train Here. Go Anywhere." See the City. Seek the Horizon. — A Black Friday Call to Action As consumers prepare for a new year filled with new goals and new horizons, the Horizon Collection stands not just as functional apparel but as an investment in a renewed lifestyle perspective — one that celebrates movement, exploration, and the seamless connection between City and Nature. And during this year's Black Friday/Cyber Monday Event (11.20–12.1), shoppers can experience that vision with the biggest savings of the year, plus added seasonal value through fleece-lined layering pieces, winter pants, and all-purpose long sleeves that anchor the modern cold-weather wardrobe. See the City. Seek the Horizon. Shop the Black Friday Sale today to experience the Horizon Collection. Don't miss the year's best offers—act now before the sale ends!
MOSCOW, RUSSIA - Media OutReach Newswire - 24 November 2025 - Wildberries, a leading digital platform in Eurasia, announces the results of its ongoing sustainability partnership with eco-tech company Ecoplatform on the three-year anniversary of the initiative's launch. During this period, customers of the Wildberries online marketplace donated more than four million items of clothing and accessories weighing more than 1,600 tons for reuse or recycling. The Not Just a Thing initiative ("thing" in Russian refers to clothing or textiles) brings together the convenience of Wildberries' pick-up points with Ecoplatform's donation and recycling infrastructure to offer customers a simple way to donate personal items when they pick up their marketplace orders. "Our project with Ecoplatform is not just an ecological initiative but a sustainable community of responsible individuals who want to change the world for the better. We can see that the habit of donating items for recycling has become the norm for our customers. That inspires us to continue to develop our ecological projects and help make care about the environment a part of our everyday lives," said Nadezhda Vorontsova, Head of Sustainable Development at the united company Wildberries & Russ. Wildberries has installed collection boxes operated by Ecoplatform across its pick-up points, enabling more than 150,000 people across Russia to take part in the initiative since its launch. Individuals dropped off items at a single box an average of three to five times, reflecting high customer engagement with the project. The record-setting collection box received more than six tons of items during its operation. Wildberries and Ecoplatform continue to expand the project's footprint. In the near future, the partners plan to increase the number of collection boxes at Wildberries pick-up points to enable even more customers to engage in sustainable habits while taking care of their shopping needs. Hashtag: #WildberriesThe issuer is solely responsible for the content of this announcement.About WildberriesEstablished in 2004 in Russia, Wildberries is a leading digital platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan, while also partnering with sellers in China and the UAE. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 135 facilities and more than 90,000 pickup points across its markets. As of 2025, Wildberries serves over 79 million customers.
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