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From cherry blossoms to water festivals: Trip.com Group reveals Asia's biggest spring travel trends

SINGAPORE, April 9, 2024 /PRNewswire/ -- Spring is a season full of promise and adventure, and across Asia, travellers are embracing the warm weather and exploring the vibrant cultures and mesmerising landscapes that the region has to offer. From the beauty of the cherry blossom season to the lively festivities of Songkran and the poignant remembrance of Qingming, spring has witnessed a remarkable flow of tourists. Trip.com Group, a leading global travel service provider, reveals an increasingly strong traveller interest in uncovering hidden gems among these, along with other latest trends of spring travel in Asia. Chasing cherry blossoms: peak season for blooms driving travel Across East Asia, the peak season for cherry blossoms has unfolded in Japan, Korea, and China, drawing domestic and overseas travellers alike for a first-hand glimpse of these pink beauties. In Japan, cherry blossoms are now in full bloom in many major cities, with pink petals adorning historical sites like Kumamoto Castle and Osaka Castle. Likewise, parks and gardens such as Ueno Park and Shiroyama Park have transformed into a pastel wonderland, drawing visitors in droves. The historic city of Kyoto, in particular, promises a captivating experience with its blend of stunning natural scenery and rich culture. Arashiyama is the hottest Kyoto attraction this April, with the vintage Sagano Romantic Trains winding through cherry blossom trees and the Hozugawa River Boat Ride offering a unique rafting experience complemented by breathtaking views. Furthermore, cultural sites like Tenryu-ji, Kiyomizu-dera Temple, and Nijo-jo Castle also draw huge interest from tourists as delicate pink petals dress the traditional architecture in an enchanting display of natural beauty. According to Trip.com Group data, the allure of the Sakuras in Japan continues to attract travellers, with flight bookings seeing a remarkable 90% growth this April compared to last year. Chinese tourists remain the top group of international travellers visiting, followed by tourists from South Korea, Thailand, and Singapore. To help travellers make the most of their trips, Trip.com has launched a dedicated page for the cherry blossom season, which includes the cherry blossom forecast in Japan with estimated blooming periods and popular viewing spots. The Japan travel guide offers a wealth of information, including tips for entering the country, transportation hacks, eSIM options, relevant flights and nearby hotels, dining options, and fun activities. Tourists may take advantage of Trip.com's cherry blossom limited deals for a more immersive experience. Choose from a variety of kimono styles and stroll through Kiyomizu Temple and Gion in Kyoto, or take a day tour to the Izu Shuzenji Temple and the Kinosaki Coast, where cherry blossom watching, strawberry picking, hot springs, and a special lunch await. From Jeju Island to Seoul, South Korea is also experiencing peak cherry blossom season in the first half of April. In the capital city, iconic spots like the N Seoul Tower, Gyeongbokgung Palace, and Yeouido Hangang Park especially capture tourist interest. But those seeking to discover more of the country are finding their way to Jinhae, renowned for its cherry blossom festival. Other top spots for floral enthusiasts include Ganghwado and the Incheon Grand Park in Incheon. The journey to chase cherry blossoms continues online. After snapping their perfect shots of cherry blossoms, Trip.com users can post in the vibrant Trip Moments Community using limited-edition cherry blossom stickers. In addition to getting cherry blossom badges, top content creators will have the opportunity to win up to 50,000 Trip Coins (US$500), and two lucky users randomly picked can win as much as 80,000 Trip Coins (US$800). Qingming: going home and stepping out The Qingming Festival, or the Tomb-Sweeping Day, is observed by people of Chinese heritage as they show respect to the deceased by cleaning tombs and placing offerings. What's more, it is also marked by beautiful spring weather that is perfect for going out into nature. With this year's Qingming Festival public holiday falling on 4-6 April in mainland China, the country witnessed tremendous growth in travel bookings. Many travellers used this occasion for family reunions and traditional rituals to explore their hometowns or nearby destinations. Trip.com Group witnessed triple-digit growth in local, nearby, and rural travel bookings. In addition to paying tribute to the departed, unique local experiences also drew huge interest during this short break. Buzzwords like "20 minutes in the park" led to a spike in activities like camping, kite flying, and mountain climbing. While popular destinations like Shanghai, Beijing, and Hangzhou continued to dominate domestic travel interests, this Qingming Festival witnessed the rise of several other cities especially in the central and western parts of China. Tianshui in Gansu province, in particular, shot to fame in March as its specialty malatang dish went viral on social media. Compared to its counterparts in Sichuan and Chongqing, malatang in Tianshui uses locally grown peppers that are juicier and more aromatic. Trip.com Group data shows that travel bookings to Tianshui this past Qingming Festival shot up more than 21 times than the same period in 2023. Similarly, Kaifeng in Henan province drew immense curiosity this April not just for its historical relics but also for the viral live show "Wang Po Matchmaking". Inspired by the classic novel Water Margin, this show features a "matchmaker" who encourages members of the audience to describe their dream partners on stage and attempts to find matches for them. The show especially spurred travel bookings from nearby cities like Zhengzhou. Moreover, with flowers like peonies, pear blossoms, and cherry blossoms coming into full bloom, attractions featuring floral landscapes saw heavy traffic during the Qingming Festival. Search volumes doubled for attractions such as Nianhua Bay in Wuxi, the East Lake Cherry Blossom Garden in Wuhan, and the Manhua Manor in Chengdu. Some travellers, especially millennials, also planned strategically to extend their three-day break. By applying for leave from work on 1-3 April, they could get an eight-day break that allowed for longer trips. For trips overseas, the top destinations included Tokyo, Bangkok, Osaka, Singapore, and Seoul. Theme parks like Universal Studios Japan and Singapore again dominated the top attractions for Chinese travellers, while springtime getaways like Mount Fuji indicated travellers' eagerness to make the most of the beautiful season. The Qingming Festival further drew an influx of international travellers to China, as ethnic Chinese visited their ancestral hometowns and travelled around. China's visa-free policies especially contributed to the growth of inbound tourists. Inbound flight pickup orders via Trip.com grew 218% year on year, with inbound bookings from Bangkok, Kuala Lumpur, Seoul, Tokyo, and London topping the list. To inspire international tourists to visit China and explore popular and lesser-known destinations alike, Trip.com launched the SUPER CHINA campaign in April across its Singapore, Malaysia, Thailand, and Indonesia sites. This featured attractive deals in hotels, flights, tours & tickets, airport transfer, and trains, with the campaign highlighting the offerings of one city every two weeks. Songkran: water fun and super deals Songkran, the Thai New Year, is also just around the corner. This year's Songkran falls on 13 April, but celebrations will take place for the entire month of April as the festival is part of Thailand's push to promote its rich culture and traditions worldwide. One key highlight of the festival will be the Maha Songkran World Water Festival 2024 extravaganza between 11-15 April in Bangkok, with the Mahan Songkran Parade featuring 20 grand processions and more than 1,000 performers. Celebrations will also take place in five other locations, namely Chiang Mai, Khon Kaen, Samut Prakan, Chon Buri, and Phuket. Trip.com Group data so far shows that Bangkok, Phuket, and Chiang Mai are indeed the hottest destinations for the period around Songkran, with 12 April being the busiest travel day so far. On Trip.com's platform, the epic Siam Songkran Music Festival on 12-15 April has drawn the most traveller interest. This huge party at Bangkok's Central Park will bring together world-class DJs and local artists like Martin Garrix, Tiësto, and 22Bullets to offer live music performances with water festivities. Coinciding with Songkran festivities, Trip.com selected Thailand as the first destination featured in its newly launched SUPER SEA campaign. From 1 to 14 April, customers can enjoy unmissable super deals with at least 20% off at 16 hotels, as well as 1-20% off hot deals at 20 other hotels, in Bangkok, Phuket, Chiang Mai, Pattaya, Koh Samui, and Hat Yai. To inspire more travellers to enjoy the rich natural and cultural offerings in Southeast Asia, the SUPER SEA campaign will continue into the summer with further promotions in Malaysia, Vietnam, Singapore, Indonesia, the Philippines, and more. More information about the campaign can be found here. "This is the first Songkran since it was listed as a UNESCO Intangible Cultural Heritage of Humanity in 2023, and Trip.com is excited to bring travellers around the world to join in the water festivities and immerse themselves in the ancient yet vibrant Thai traditions," said Ms Diane Cui, General Manager of Trip.com Thailand. "We strive to provide our users with the best value through our super deals. Our comprehensive product offerings, dynamic content ecosystem, and AI-supported travel assistance will further facilitate travellers to fully enjoy their Songkran experience." With so much to discover, there has never been a better time to plan a springtime adventure in Asia. Whether you seek tranquillity or exhilaration, the region offers a plethora of captivating experiences that will leave you with memories to cherish for a lifetime. So, pack your bags, follow the call of wanderlust, and let the magic of spring travel captivate your soul. About Trip.com Group Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com. Follow us on: X, Facebook, LinkedIn, and YouTube.

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 426 加入收藏 :
Sigenergy and ThEnergy Release Whitepaper: Battery Energy Storage System Safety Report Highlights Urgent Need for Enhanced Safety Standards

MUNICH, April 9, 2024 /PRNewswire/ -- A comprehensive report, compiled by industry experts of Sigenergy and THEnergy and backed by extensive research, sheds light on the current state of BESS safety and offers actionable insights to mitigate risks. Titled "Energy Storage Battery Safety in Residential Applications" the report delves into key measures to improve battery safety and regain trust among potential storage customers. White Paper: Energy Storage Battery Safety in Residential Applications The battery energy storage system (BESS) market is experiencing rapid growth, notably within the residential sector, with Germany emerging as a leader in this transition. However, apprehensions regarding battery safety are a stumbling block, hindering wider acceptance and continued growth in the BESS market. Recent incidents of battery-related fires and explosions in Germany have underscored the urgent need for enhanced safety standards in BESS installations. Despite a relatively low real fire risk, safety concerns are deterring a quicker adoption of energy storage solutions in many countries. The report identifies a discrepancy between cost optimization and battery safety among the majority of manufacturers. While norms and certifications set market standards, they often fall short of addressing the top safety concerns of residential customers. The report emphasizes the critical importance of incorporating additional safety features beyond regulatory requirements to address these concerns effectively. To empower installers and potential BESS customers in making informed decisions, the report provides a detailed comparison of energy storage solutions based on their safety features. It also highlights that many customers are willing to pay for enhanced safety measures that exceed market standards. Furthermore, the report advocates for the evolution of norms, standards, and certifications to keep pace with technological advancements and emerging safety concerns. By encouraging BESS providers to adopt the safety measures outlined in the report, market pressure will mount for stricter safety regulations across the industry. "Sigenergy, a new dynamic company for ESS set to redefine battery safety, is spearheading efforts to enhance safety standards and gain consumer confidence", adds Dr. Thomas Hillig, co-author of the report and director of the consultancy THEnergy. He adds that, by publicly sharing their knowledge and insights gained from extensive testing and real-life applications, Sigenergy aims to set a benchmark for safety in the ESS market and drive positive change industry-wide." Tony Xu, Founder and CEO at Sigenergy adds that "this comprehensive safety report serves as a call to action for stakeholders across the battery energy storage sector to prioritize safety and innovation. Together, we can ensure the continued growth and sustainability of the BESS market while safeguarding the well-being of consumers and communities." For more information, have a look at the full report online at: https://www.th-energy.net/english/platform-sustainable-innovations/reports-and-white-papers/

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 517 加入收藏 :

BANGKOK, April 9, 2024 /PRNewswire/ -- DronTech Asia 2024, the first international exhibition and conference in Thailand dedicated to drones and their technology, has announced event dates to take place November 25–27 at the IMPACT Exhibition and Convention Center in Muang Thong Thani, Thailand. DronTech Asia is supported by Thailand's Defense Technology Institute (DTI), the National Science and Technology Development Agency (NSTDA), the Thailand Convention and Exhibition Bureau (TCEB), and Drone Association of Thailand (DAT). The commercial drone market was valued at USD 20.8 billion in 2021 and is expected to reach USD 1,205 billion by 2030, growing at a CAGR of 57%, according to Straits Research. Commercial drones are far more advanced in terms of flight speed, durability, strength, and precision accuracy as compared to recreational drones. The exponential growth of commercial drones is a result of their growing applications in the agricultural, construction, mining, oil and gas, energy, and utilities industries, as well as their applications in defense and security. "DronTech Asia will set the stage and precedence of this important rising industry for Southeast Asia by providing a platform for the entire supply chain associated with commercial drones to learn, exchange, and collaborate," said Mr. Manu Leopairote, Chairman of DronTech Asia. "We expect an amazing turnout to our exhibition and conference, which will no doubt shed further light and progress for the drone industry in Thailand and Southeast Asia." "TCEB is proud to present a future-facing and important event such as DronTech Asia," said Mr. Chiruit Isarangkun Na Ayuthaya, President of the Thailand Convention and Exhibition Bureau (TCEB). "Join us in pioneering the future of flight at Thailand's inaugural drone exhibition, marking a significant milestone in our nation's technological landscape." Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB, and Mr. Manu Leopairote, Chairman of DronTech Asia support the event’s 2024 debut From international and domestic drone manufacturers to software and hardware providers, to system integrators, to investors and venture capitalists, DronTech Asia will play host to Southeast Asia's first truly international event focused on the commercial drone industry.  This three-day biennial event will host an exposition floor covering the latest in drone technology, live drone demonstrations, and technical and business-related seminars through DronTech Asia's international conference.  For more information and to register for updates visit dronetechasia.com.  To take advantage of early participation rates contact Ms. Nacha Pokhaiyahirun, Assistant Sales Manager, email: natcha@asiandefense.com Mr. Tossapol Junlapun, Marketing Executive, email: Tossapol@asiandefense.com GML Exhibition (Thailand) Co., Ltd. is the organizer of DronTech Asia 2024. Drontech Asia 25-27 November 2024 IMAPACT, Thailand

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 125 加入收藏 :
Lunit's AI Demonstrates Up to 70% Workload Reduction and Enhanced Accuracy in Breast Cancer Screening: Study in European Radiology Reveals

- Employing Lunit INSIGHT MMG, a Turkish study showcases 70% efficiency improvements, advancements in early cancer detection, and interval cancer detection in mammography SEOUL, South Korea, April 8, 2024 /PRNewswire/ -- Lunit (KRX:328130.KQ), a leading provider of AI-powered solutions for cancer diagnostics and therapeutics, today announced the publication of a new study, highlighting the effectiveness of Lunit INSIGHT MMG in significantly reducing radiologists' workload while enhancing cancer detection rates. Lunit's AI-powered mammography analysis solution, "Lunit INSIGHT MMG" Conducted in collaboration with researchers from Acibadem Mehmet Ali Aydinlar University, Marmara University, Namik Kemal University, and Istanbul University, Türkiye, the study result was recently published in European Radiology, the flagship journal of the European Society of Radiology (ESR). This comprehensive study encompassed over 22,621 mammograms from 8,825 women over a decade. Utilizing Lunit INSIGHT MMG, Lunit's AI-powered solution for breast cancer detection, the research aimed to assess its proficiency in early cancer detection within a breast cancer screening program. A pivotal finding of the study is Lunit INSIGHT MMG's potential to reduce workload by nearly 70% through a hybrid workflow scenario that categorizes mammograms into immediate review, further evaluation, or no action needed based on AI-assessed risk scores, alongside a 30.5% boost in cancer detection accuracy. This indicates a substantial step forward in improving the efficiency of breast cancer screening programs, potentially enabling broader screening coverage and reducing the burden on healthcare systems. The study further revealed that the AI system identified 51.72% of interval cancers, and 50% of missed cancers. Additionally, the study illustrated that using Lunit INSIGHT MMG as a second reader could potentially expedite the diagnosis by an average of nearly 30 months, compared to traditional screening methods. "This study not only reaffirms Lunit INSIGHT MMG's efficacy in detecting breast cancer early but also illuminates its impact on operational efficiency and economic value within healthcare systems," said Brandon Suh, CEO of Lunit. "For years, most of the conversation around AI in medical diagnostics has centered on its medical efficacy. However, this research showcases how AI can streamline workflows, reduce the radiological burden, and potentially offer significant cost and time savings. As we move forward, our focus will be on harnessing these dual benefits of AI - enhancing medical outcomes while also driving economic efficiency. We'll expand our research and development efforts to further integrate AI in ways that not only maximize the quality of care but also the sustainability of healthcare systems." About Lunit Founded in 2013, Lunit is a deep learning-based medical AI company on a mission to conquer cancer. We are committed to harnessing AI to ensure accurate diagnosis and optimal treatment for each cancer patient using AI-powered medical image analytics and AI biomarkers. As a medical AI company grounded on clinical evidence, our findings are presented in major peer-reviewed journals, such as the Journal of Clinical Oncology and the Lancet Digital Health, and global conferences, including ASCO and RSNA. After receiving FDA clearance and the CE Mark, our flagship Lunit INSIGHT suite is clinically used in approximately 3,000+ hospitals and medical institutions across 40+ countries. Lunit is headquartered in Seoul, South Korea, with offices and representatives worldwide. For more information, please visit lunit.io.

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 94 加入收藏 :
SeekIn Presents New OncoSeek® Data at the AACR Annual Meeting in San Diego

Two Sample Types, Three Different Platforms, Six Independent Cohorts of ~12,000 Cancer Patients and Non-cancer Individuals with Diverse Ethnic Backgrounds in Retrospective and Prospective Settings Validate OncoSeek's Ability to Detect Multiple Cancer Types and Predict the Tissue of Origin of Cancers SAN DIEGO, April 8, 2024 /PRNewswire/ -- SeekIn Inc., a leader in blood-based cancer early detection and monitoring technology, today announced three additional validation studies that evaluate OncoSeek's ability to detect more than nine cancer types and predict the tissue of origin with a tube of blood. The data further validate the performance of OncoSeek with consistent results between the three new cohorts and the three previous cohorts of ~12,000 participants from China, the United States and Brazil. The results from three different platforms and two sample types indicate the generalization of OncoSeek's capability for common protein marker platforms. The findings were presented at the session entitled 'Multi-Cancer Early Detection Testing: Where Are We?' at the American Association for Cancer Research (AACR) Annual Meeting in San Diego, one of the most significant oncology conferences highlighting the work of the best minds in cancer research from institutions all over the world. "SeekIn has demonstrated the performance of OncoSeek at international oncology conferences before. The data we are presenting this time are based on diverse protein tumor marker (PTM) platforms and new cohorts in both retrospective and prospective settings and in symptomatic patients," said Mao Mao, MD, PhD, Founder and CEO of SeekIn. "The consistently good clinical performance enables OncoSeek to work well as a low-cost, flexible and effective cancer early detection and early diagnosis technology worldwide, especially in low- and middle-income countries." OncoSeek was established using artificial intelligence (AI) to distinguish cancer patients from non-cancer individuals by calculating the probability of cancer (POC) index based on the quantitative results of seven PTMs and clinical information, such as gender and age. It also predicts the possible affected tissue of origin (TOO) for those who have been detected with cancer signals in blood. OncoSeek was evaluated by a large retrospective study of 9,382 participants from China and the US. The methodology and clinical effectiveness of OncoSeek were published in eClinicalMedicine with DOI https://doi.org/10.1016/j.eclinm.2023.102041 in July, 2023. "Combining new with previous results, OncoSeek achieved a sensitivity of 60% with a specificity of 93%, resulting in a significantly reduced false positive rate of 7% from that of 52% according to the conventional clinical method. This enables OncoSeek to be suitably applicable to three clinical applications: (i) screening for people who have no signs or symptoms of cancer, (ii) diagnosing those with symptoms to start cancer treatment as early as possible, and (iii) reducing false positive rates during personal health checks," said Dr. Mao. "More importantly, the fact that OncoSeek works well on three different platforms shows its extensibility to other PTM platforms, which will enable more flexible and affordable testing in technologically underdeveloped regions." With the demonstrated performance of OncoSeek on retrospective and prospective cohorts, SeekIn is pursuing additional prospective studies to evaluate performance in different applications. By providing an affordable and effective screening and diagnosis tool, OncoSeek has the potential to save countless lives by detecting and diagnosing cancer at an earlier stage. About SeekIn SeekIn Inc is a biotech company founded in early 2018 in Shenzhen, China, focusing on blood-based pan-cancer early detection utilizing next-generation sequencing and artificial intelligence. Since its creation, SeekIn has been committed to providing cutting-edge and cost-effective solutions for cancer early detection, postoperative recurrence monitoring, and treatment response evaluation. SeekIn has also developed novel molecular tests for leukemia patients and its cancer early detection technology has been successfully applied to canines. With its proprietary technical advances, SeekIn has launched a number of research and clinical studies in collaboration with top-tier hospitals in China. SeekIn envisions that, by leading a new norm for cancer early detection, the clinical outcome for mid-/late-stage cancer patients can be reversed and the cancer mortality rate can be reduced by 15%. For more information about SeekIn's cutting-edge technologies and products, visit www.seekincancer.com. About OncoSeek OncoSeek has been developed as a multiple cancer detection test that uses artificial intelligence to distinguish between cancer patients and non-cancer individuals by calculating the probability of cancer (POC) index based on the plasma levels of seven PTMs (i.e. AFP, CA125, CA15-3, CA19-9, CA72-4, CEA, and CYFRA21-1), gender and age of the subjects. OncoSeek is a non-invasive, efficient, and cost-effective approach for multi-cancer early detection (MCED). OncoSeek received CE-IVD Mark in September 2022.

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 90 加入收藏 :
MoonFox Analysis | Xiaomi Cars were Finally Released, and How About the Group's Confidence?

About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making. CHENGDU, China , April 8, 2024 /PRNewswire/ -- On March 28, Xiaomi cars were officially launched on the market and announced with its selling price, which quickly ignited hot discussions. Within just half an hour of its listing, more than 50,000 sets were pre-ordered, indicating a worth-expecting market performance of Xiaomi cars. As a crucial action of Xiaomi Group to move into the high-end market, Xiaomi cars have initiatively invested substantial costs. In the continuously competitive automotive market environment in the future, what is the confidence of Xiaomi Group to continuously support the development of Xiaomi cars? MoonFox believes that the confidence of Xiaomi Group comes from three aspects: Firstly, the main business of Xiaomi Group has achieved stability, with obvious effect in quality improvement and efficiency enhancement in the group; Secondly, Xiaomi's high-end strategies have made gradual breakthroughs, gathering groups of high-potential users and responding to the questioning voice from the market; Thirdly, the life experience provided by intelligent ecology has become a necessary demand for many users, highlighting the unique advantages of Xiaomi cars. In the future, Xiaomi Group is being driven by a longtermism for development, and Xiaomi can pay attention to the high-end marketing publicity focusing on the foundation of young and high-potential user groups, to promote Xiaomi to continuously advance along the high-end way. I.    Confidence I: In 2023, the core business of the Group recovered as a whole, and its operational efficiency reached a record high. Main Financial Indicators of Xiaomi Group in 2019-2023 2019 2020 2021 2022 2023 Total operating revenue (RMB million) 205,838.68 245,865.63 328,309.15 280,044.02 270,970.10 YoY 17.7 % 19.4 % 33.5 % -14.7 % -3.2 % Gross profit (RMB million) 28,554.03 36,751.86 58,260.94 47,577.20 57,476.20 YoY 28.7 % 28.7 % 58.5 % -18.3 % 20.8 % Operating profit (RMB million) 11,760.22 24,034.73 26,028.66 2,816.50 20,008.70 Profit before income tax (RMB million) 21,633.43 21,633.43 24,417.03 3,934.96 22,011.00 Annual profit (RMB million) 10,102.95 20,312.71 19,283.24 2,502.57 17,474.20 Measured based on the non-international financialreporting standard: Adjusted net profit (RMB million) 11,532.30 13,006.36 22,039.47 8,518.01 19,272.80 YoY 34.8 % 12.8 % 69.5 % -61.4 % 126.3 % Data source: Financial report of Xiaomi Group, sorted by Urora MoonFox Research Institute Founded in 2010, Xiaomi rapidly rose to prominence in the market with its advantages of "affection to the people" and "cost performance". After sustainable development, Xiaomi Group had entered a mature stage by 2019, developing into a well-known brand in China, with its market performance continuously improved. From 2019 to 2021, Xiaomi Group experienced substantial overall growth, and achieved record high in revenues and net profits in 2021. However, subject to the macro-environment changes, the intensified competition in the mobile phone market and the continuous influence of COVID-19, its overall performance declined in 2022 accordingly, showing that combined with the cost performance and brand image, Xiaomi is difficult to achieve significant development in this traditional main business of mobile phones. Therefore, it is an inevitable option for development for Xiaomi Group to move towards high-end products, explore new automobile businesses, reduce costs and increase efficiency. In 2023, Xiaomi adjusted its business, proposed the "scale and profit" strategy in management and significantly optimized the operation efficiency to improve the profitability. According to the 2023 financial report of Xiaomi, in 2023, Xiaomi Group achieved comprehensive revenue of RMB 271 billion, a gross profit of RMB 57.476 billion, and an adjusted net profit of RMB 19.3 billion with a year-on-year growth of 126.3%. Through the analysis of various main indicators, the reduction in sales costs made a significant contribution to the increase in operating profit. Compared to 2022, the sales costs decreased by RMB 18.973 billion year on year, with the sales cost of the smartphone business segment decreased by 11.3% year on year, driving Xiaomi Group's gross profit to reach RMB 57.5 billion in 2023. The overall gross profit margin reached 21.2%, reaching a record high. Xiaomi Group's strategy of improving quality and increasing efficiency has achieved its initial results. Xiaomi cars are the second growth curve that Xiaomi Group expected to achieve, and Xiaomi Group has invested more than RMB 10 billion into its R&D. The stable income from the Group's main business serves is an important support for Xiaomi to enter the intensely competitive automobile industry. Sales Cost of Xiaomi Group in 2020-2023 (Unit: RMB million) Year Sales cost 2020 209,113.80 2021 270,048.20 2022 232,466.80 2023 213,493.90 Data source: Annual financial reports of Xiaomi Group, sorted by Urora MoonFox Research Institute   Comparison of Sales Costs of Various Segments of Xiaomi Group in 2022-2023 (Unit: RMB million)   2022 2023 2023 YoY Smartphone 152,248.4 134,480.7 -11.67 % IoT and living consumption products 68,296.4 67,029.1 -1.85 % Internet services 7,974.4 7,773.5 -2.52 % Others 3,947.6 4,210.6 +6.66 % Data source: Financial report of Xiaomi Group, sorted by Urora MoonFox Research Institute II.   Confidence II: The high-end strategy has finally achieved results, and the Xiaomi brand has the possibility to move on a high-end way As a key battle in which Xiaomi expected to achieve leapfrog development, Xiaomi cars still faced constraints of the brand impression of "cost performance" before its launch. As early as 2020, Xiaomi Group had put forward the high-end strategy, however, the successive releases of Xiaomi 11 and 12 series did not make significant breakthroughs, and the market questioned "whether Xiaomi brand could move on a high-end way". However, in 2023, Xiaomi's high-end strategy made a strong back fight in the intelligent business segment. Xiaomi brand already has a considerable base of high-potential users, which will also provide an important support for Xiaomi cars to achieve significant sales volumes in the future. From the end of 2022 to 2023, Xiaomi successively launched high-end smartphone products such as the Xiaomi 13, Xiaomi 13 Pro and Xiaomi 14 series, which were developed in deep cooperation with Leica. Matched with Leica professional lenses and one-inch large sensors, etc., these two versions of series products focused on professional imaging experience as a selling point to drive the high-end brand image of Xiaomi smartphone series. According to the data of Xiaomi's financial reports, in 2023, Xiaomi's market share of smartphones in the price range of RMB 4,000-6,000 in Chinese mainland reached 16.9%, with a year-on-year increase of 9.2%, and in the fourth quarter of 2023, Xiaomi ranked the first in the sales volume in this price segment, so that Xiaomi could achieve a year-on-year increase of 19% in ASP (Average Selling Price) for smartphones in Chinese mainland in 2023. According to the user data of Xiaomi high-end series models, Xiaomi has captured a group of young, highly-educated and high-potential users. According to the MoonFox data, among the users of Xiaomi 14 model, more than 80% users are aged below 35, more than 80% users have obtained an education background of college education and above, and in terms of gender, male users account nearly 70%. It can be observed that the current consumers purchasing Xiaomi high-end models are highly educated young people of the post-80s and post-90s generations. From the perspective of the source and flow direction of model changes, in addition to the upgrading and updating of existing Xiaomi users, such model also attracts a considerable portion of users from the brands such as iPhone, Huawei and Honor, showing the user attraction of Xiaomi 14 in high-end price segments. User Portraits of Xiaomi 14 Model Gender Proportion Male 69.2 % Female 30.8 % Age Proportion Aged below 25 46.1 % Aged 26-35 40.2 % Aged 36-45 11.8 % Aged above 46 1.9 % Educational background Proportion TGI Junior college and undergraduate 81.0 % 111 Postgraduate and above 13.6 % 145 Data source: MoonFox iApp vendor version; Data cycle: 2024.02   Source brand for changes of Xiaomi 14 model Source brand Proportion Xiaomi 21.80 % iPhone 21.00 % Huawei 15.60 % Redmi 14.60 % Honor 6.90 % Data source: MoonFox iApp vendor version; 2024.02 III. Confidence III: Intelligent ecological experience has become a necessary demand for many users, highlighting the unique advantages of Xiaomi cars Another major selling point of Xiaomi cars is the ecological cooperation of "people, automobile and family". For example, in terms of ecological cooperation concepts put forward at the press conference of Xiaomi cars, such as "voice preparation of automobile at home" and "automatic activation of home scenes upon the automobile's arrival in the community", whether can Xiaomi make it attractive as a selling point? From the perspective of Xiaomi IoT and consumer goods business, it can be believed that the current market has already exhibited a high level of acceptance for the intelligent living experience, and the intelligent life has become a necessary demand for many users, which is also a unique advantage of Xiaomi compared to other manufacturers. Specifically, at present, Xiaomi Group's IoT and consumer goods business is still growing. In 2023, Xiaomi's revenue in this sector reached RMB 80.1 billion, the number of IoT equipment connected to Xiaomi AIoT platform reached 739 million, with a year-on-year increase of 25.5%, and the number of users with more than 5 sets of connected equipment reached 14.5 million, with a year-on-year increase of 25.3%. In terms of Mi Home App, an intelligent control terminal of Xiaomi IoT, MoonFox data show that the market penetration rate of Mi Home App continued to rise in 2023, rising from 19.4% in March 2023 to a level close to 30% in March 2024, with the average number of launches per person up to 3.57 times, higher than the average level for smart home industry. In December 2023, heavy users accounted for more than 50% of the Mi Home App users, indicating the strong user attraction and stickiness towards the intelligent living experience. Changes in the Penetration Rate of Xiaomi Mi Home App in the Smart Home Industry Date Penetration rate March 1, 2024 27.5 % February 1, 2024 22.8 % January 1, 2024 21.5 % December 1, 2023 21.3 % November 1, 2023 21.1 % October 1, 2023 20.7 % September 1, 2023 20.4 % August 1, 2023 20.1 % July 1, 2023 19.7 % June 1, 2023 19.6 % May 1, 2023 19.6 % April 1, 2023 19.6 % Data source: MoonFox iApp; Data cycle: March 2023 - March 2024 The statistical results only contain independent application client data, excluding ecological traffic data such as web pages, applets and Quick App. IV. Looking forward to the future: Capturing the young and high-potential groups, building a high-end brand, and establishing a new Xiaomi of technology for the next decade Xiaomi Group has set goals for a new decade, aiming to become a world-class hardcore technology enterprise with continuous R&D investment. At present, Xiaomi Group has made solid steps in its automobile business, but there is still a long way to go in the next decade to achieve high-end positioning and shape a hardcore technology image. The recent launch of Xiaomi cars is a testament to this point, and under the impression of the market's inherent view, Xiaomi products should be "affordable", which made Xiaomi cars face significant public sentiment challenges before its launch, exerting a certain impact on the pricing of Xiaomi cars to some extent. However, in the long run, we believe that Xiaomi still has the foundation to become a high-end brand in the market, and the user assets owned by Xiaomi brand is a key factor. Compared to other brands, Xiaomi brand has gathered a group of young, dynamic and quality-conscious youths, with the age concentrated between 20 and 35. This group contains both young and strong users with high consumption power and users who focus on quality but have yet to fully unleash their purchasing potential. Their common characteristics focus on trendy fashion, personalized and quality experience. For example, Xiaomi cars are designed with human-vehicle collaborative functions, which is the best way to attract this type of users. If Xiaomi can maintain the loyalty of this group, with the growth of these users, they will contribute higher revenue to Xiaomi brand in the next 10 years. On the other hand, in addition to the continuous increase of R&D investment and the focus on product quality and details, strengthening the high-end brand publicity is also a key factor. Although Xiaomi brand invests a lot in the quality design and parameters, the brand's tonality is still difficult to initiate more users' sense of identity. Xiaomi brand needs to try to break the circle-type high-end image marketing, continuously change the market's image perception towards Xiaomi brand. We believe that Xiaomi brand's approach of inviting the renowned actor Zhang Songwen to participate in the promotion of Xiaomi 13 smartphones in 2023 is worth persisting in, injecting effective vitality into the brand's high-end elements. For example, Xiaomi could try to propagandize through mainstream media (such as official media) and by inviting different celebrities professional driver experience and other means focusing on the current high popularity of Xiaomi cars, and carry out publicity focusing on the dimensions of Xiaomi cars such as design philosophy and performance, and human-vehicle collaboration experience to arouse the market users' thinking and imagination on the innovative experience of Xiaomi automobile and the innovative ability of Xiaomi brand, and guide users to further form a sense of substitution and a sense of identity for brands, gradually promoting the shaping of Xiaomi's high-end brand sense. Aurora-Moonfox consistently monitors industry development and regularly tracks corporate performance. The following is our research report on industry hotspots: 《Image-Text Content, Hot Items, and Seeding Drive the Rapid Growth of RED Community》; 《Tencent focuses on the WeChat ecosystem and leverages mini-programs to create the second growth curve》; 《NetEase Q3 Financial Report Game-driven Multi-segment Growth》; 《Ctrip achieved multiple-fold revenue growth in Q3, surviving through the harsh winter amidst industry recovery》 《With a Record High User Scale and E-commerce Empowerment, Kwai Has Entered a New Cycle of Growth》 《MoonFox Data Luckin Coffee has successfully secured a dominant position in the market through rapid expansion and a broadening customer base》 If you need a report, please contact us to obtain it. Our Information: Website: https://www.moonfox.cn/Contact number: 400-888-0936 Contact us: Name: FelixTitle: Director of Sales, Industry Insight DivisionTel: +86 -13366276383Email:zhouzt@jiguang.cnAddress: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China Name: SilviaTitle: Senior Marketing ManagerTel: +86-13691629681Email: zhangkx1@jiguang.cnAddress: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

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