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- Held February 18–20 in Chiba, Japan, with approximately 2,200 exhibitors and over 70,000 expected visitors - Showcasing flagship products including Jongga Ilpum Kimchi and O'food Gochujang, alongside four tasting menus reflecting local food trends SEOUL, South Korea, Feb. 11, 2026 /PRNewswire/ -- Daesang Corporation, a leading Korean food company, announced on February 11 that it will participate for the first time in Supermarket Trade Show 2026 (SMTS 2026), Japan's largest food and distribution exhibition, to be held from February 18 to 20 at Makuhari Messe in Chiba, Japan. Daesang Corporation participates for the first time in Supermarket Trade Show 2026 (SMTS 2026), held February 18–20 at Makuhari Messe in Chiba. Marking its 60th anniversary this year, SMTS (Supermarket Trade Show) has been hosted annually by the National Supermarket Association of Japan since 1967 and is widely recognized as the country's premier distribution trade fair. The 2026 edition is expected to feature approximately 2,200 companies from 16 countries, attracting more than 70,000 visitors, including Japanese and global retail buyers. Widely regarded as Korea's representative comprehensive food company, Daesang has built a broad product portfolio over the past 70 years, spanning seasonings, fermented sauces, kimchi, sauces, and processed foods, steadily expanding its presence in global markets. Through its inaugural participation at SMTS 2026, Daesang plans to showcase its differentiated competitiveness by highlighting fermented sauces and kimchi products rooted in its fermentation technology, while further strengthening its foothold in the Japanese market. At the Daesang booth, the company will showcase flagship products from Jongga, Korea's No.1* kimchi brand, and O'food, its global food brand, drawing on its expertise as one of the world's leading fermentation specialists. Key products include Jongga Ilpum Kimchi, crafted through Jongga's proprietary traditional process and matured with five specially selected seafood ingredients to deliver the rich umami flavor of authentic Korean kimchi. The company will also feature Jongga Mildly Fermented Kimchi, designed to offer a lighter, more approachable taste for Japanese consumers who are new to kimchi. In addition, Daesang will introduce O'food Gochujang, made using traditional methods inherited from Sunchang, Korea's renowned gochujang-producing region, highlighting the appeal of K-food through differentiated, heritage-driven products.* Source: NIELSEN KOREA, 2007–2024 Kimchi Sales Volume & Value To help Japanese consumers experience the flavors of authentic fermented foods in a more familiar way, Daesang will operate an ongoing tasting program inspired by local food culture trends. Under the concept of "Delica menus", which have gained popularity in Japanese supermarkets, the program will present creative recipes incorporating kimchi and gochujang. The four tasting items include trendy Korean-style dishes such as Stir-fried Kimchi Egg Gimbap and Water Dropwort Gochujang Shrimp Gangjeong, as well as "Neo-Japanese" menu items that blend Korean fermented flavors into everyday Japanese cuisine, including Kimchi Tuna Mayo Sando and Gochujang Nikujaga (Japanese-style simmered beef and potatoes). The booth design has also been carefully curated. Inspired by Daesang's corporate identity, the booth features a horizontal "Big Tree" structure symbolizing the company's vision of continuous growth and expansion, expressed through the imagery of expanding tree rings. Large LED screens and a layout modeled after an actual supermarket display allow visiting buyers to intuitively experience product shelving and in-store merchandising concepts. Notably, traditional Korean mother-of-pearl craftsmanship—representing Korea's spirit of kodawari (こだわり), or meticulous dedication to quality—has been incorporated across the booth, including product brochures and tasting containers, to convey Daesang's craftsmanship and quality philosophy. "Participation in SMTS 2026 marks a meaningful opportunity to introduce Daesang's uniquely differentiated products, which encapsulate our fermentation technology and expertise, to the Japanese food and distribution market," said Lim Jung-bae, CEO of Daesang Corporation. "We hope visitors will enjoy the diverse appeal of K-food through our fermented sauces and kimchi products, which offer new and exciting taste experiences while reflecting local Japanese food culture trends." About Daesang Corporation Founded in 1956, Daesang Corporation has been one of the world's largest producers of fermented food products for 70 years, and has grown to be the global leading Korean based food company by operating global brands such as Jongga, and O'food which provides kimchi, sauce, ready-to-eat meals, and many more products. Headquartered in South Korea, the company has also manufacturing subsidiaries in United States, Poland, China, Indonesia, and Vietnam. Visit www.daesang.com/en for more information.
BEIJING, Feb. 10, 2026 /PRNewswire/ -- A report from People's Daily: More than 300 robotics-related companies have gathered in Beijing's Yizhuang Economic-Technological Development Area (BDA), forming an industrial chain valued at over 10 billion yuan. Why has Yizhuang become such a magnet for robotics firms? Two notable competitions held in 2025 provide clues. In April, the world's first humanoid robot half-marathon took place in Yizhuang. Then in November, the inaugural China International Robotics Debate Competition finals were hosted there. One event tested physical prowess ("martial"), the other intellectual capabilities ("civil"). Cai Jizheng, director of the Robotics and Intelligent Manufacturing Industry Bureau at BDA, framed these events less as competitions and more as scientific experiments and technical validations. He explained that humanoid robots integrate cutting-edge technologies like embodied intelligence, advanced manufacturing, and new materials. Their core development areas focus on the "brain" (perception, cognition, decision-making), the "cerebellum" (motion control), and the "body" (hardware structure). "We've adopted a strategy of hosting competitions almost every month," Cai said, "to drive technological progress and concentrate talent through competition." While favorable policies are a primary draw for companies "voting with their feet," access to real-world application scenarios is even more critical. In August 2025, Yizhuang released the "Ten Measures for Embodied Intelligence Robots," offering substantial incentives such as 100 million yuan annually in "data vouchers," "prototyping vouchers" to reduce costs, and subsidies for humanoid robot sales. These hard-hitting measures cover the entire industrial chain, from data and R&D to scenarios and sales. Earlier that year, in February 2025, a unique "job posting" was announced by the robot "Tian Gong": the "Beijing Yizhuang Nine Benchmark Robotics Application Scenarios Opportunity List." This initiative formally opened Yizhuang's urban resources, pledging to release opportunities for over 10,000 embodied intelligence robots worth nearly 5 billion yuan within two years, including more than 1,000 humanoid robots. Director Cai emphasized that scenario access extends beyond the list. Using the Yizhuang New City as a testbed, BDA is implementing an embodied intelligence social experiment plan, allowing robots to learn in real-world environments. "We've already opened over 40 real-world settings like supermarkets, pharmacies, hotels, and warehouses," Cai noted, "generating millions of high-quality datasets for autonomous embodied intelligence." Yizhuang's ecosystem is rapidly maturing. It hosts Beijing's sole "Human-like Robot Future Industry Incubation Base," the city's first "Robot Flexible Agile Manufacturing Platform," and the initial "Humanoid Robot Pilot Verification Platform." A 250,000-square-meter Beijing Robotics Industrial Park is under development, complemented by a 10-billion-yuan robotics industry fund. Efforts also include establishing embodied intelligence robot 4S stores. These platforms aim to aggregate essential resources and build a comprehensive ecosystem. The area has essentially formed a complete industrial chain covering core components, whole-machine manufacturing, system integration, and scenario-based solutions. It has established a "1+6" industrial system centered on core components plus six types of robots: humanoid, industrial, specialized, medical, collaborative, and logistics robots. Kong Lei, secretary of the BDA Working Committee, outlined ambitious goals: "We will continue to expand future industries like embodied intelligence." By the end of 2027, Yizhuang aims to create at least 10 benchmark intelligent scenario complexes, deploy 100 specialized AI models, and attract 1,000 core companies to its AI industrial chain.
SINGAPORE / KUALA LUMPUR, MALAYSIA / HANOI, VIETNAM - Media OutReach Newswire - 10 February 2026 - Coca‑Cola® is celebrating Lunar New Year and Tết 2026 by refreshing time-honoured traditions through the creativity of a new generation, inviting families across Vietnam, Singapore, and Malaysia to preserve what they love about the festival while shaping it in ways that feel personal and relevant today. This year's Lunar New Year/ Tết campaign focuses on re-engaging Gen Z as the new torchbearers of tradition, encouraging them to carry the New Year celebration forward by honouring its meaning while expressing it in their own creative ways — side by side with parents, grandparents, and extended family. The campaign was built from ground up with local teams, allowing each country to lead with its own cultural stories, symbols, and rituals while being quietly connected by a shared idea of co-creation and togetherness. "Our ambition with Lunar New Year/Têt was to help keep our beautiful traditions alive by inviting younger generations to take part in shaping them," says Tin Le Trung, Coca-Cola Trademark Category Lead in ASEAN & South Pacific. "Across our markets, we worked closely with local teams to reimagine familiar rituals, not replace them but to refresh them. Whether it's re-interpreting Tết symbols in Vietnam or bridging generations together through music in Singapore and Malaysia, the goal was to create celebrations that feel meaningful, joyful, and shared." A Shared Festive Look, Brought to Life Through Local Craft At the heart of the campaign is a festive visual identity inspired by Asian craftsmanship, created in partnership with global brand and design consultancy Elmwood. Seen on cans, packaging, retail displays, and digital touchpoints, the system unifies the shared festive foundation, while giving each market the freedom to express its own cultural character. Across markets, the idea of bringing generations together, like threads woven into a single celebration, shapes how the campaign comes to life. From storytelling and social content to live experiences and festive packaging, each activation invites people not just to enjoy Lunar New Year, but to take part in creating it together. Celebration in Every Detail: Fireworks – universal symbols of joy and new beginnings – are reimagined through the lens of Asian craftsmanship. The design incorporates textural details developed with cultural inspiration from Asia's intricate embroidery, Vietnamese brocade, and Peranakan beadwork, creating a modern, inclusive style that reflects regional diversity and artistry. Standout Shelf Presence: Anchored by the auspicious Golden Swallows in flight alongside peach/apricot blossoms and lucky red money envelopes to symbolize and encourage family connection (in Vietnam), and limited-edition can designs featuring bold, spirit horses charging alongside flowers, ingots, oriental fans, and bamboo – each a symbol of fortune, longevity, and success (in Singapore Malaysia) – the designs make every Coca-Cola pack a collectible festive keepsake and a meaningful gift for family and loved ones. "Our ambition was to create an identity that feels universally festive yet deeply local. For example, brocade isn't just textile, it's storytelling that celebrates and unites the 54 diverse ethnic groups in Vietnam," said Lisa Balm, Executive Creative Director, Elmwood Asia. "The embroidery and weaving technique evoke intricate detail and richness, creating a culturally layered aesthetic that feels both intimate and celebratory. By focusing on shared symbols and reimagining them through the artistry and cultural depth of Asian craftsmanship, we created a single visual language that successfully translates across Tet and Lunar New Year." Locally focused Creative Platforms in Action Vietnam: 'Weaving a New Tet' In Vietnam's fast emerging, tech savvy market, the campaign theme "Dệt Nên Tết Mới" ("Weave a New Tet") encourages Gen Z to create new traditions with their families. At the heart of the campaign lies a short film 'Stitched Together' which tells a story of a traditional family reunion, brought to life by innovative AI technology. The film is centred on the Vietnamese brocade art form, with every character, object & gesture in the film. The campaign is further amplified with a mini three-episode social film series where each episode heroes a Tet cultural item reimagined through modern visual storytelling, encouraging families to see familiar traditions into a new light. For Gen Z, TET meals often feel predictable. The Coke Half-Half Tablecloth transforms the dining table into a festive centerpiece, visually dividing the table into two halves: one for honoring beloved Tet classics and the other for showcasing modern global flavors Gen Z craves. To inspire creativity, Coca‑Cola released a curated collection of Half-Half table ideas, blending traditional dishes with bold twists like sushi rolls, tacos, and fusion sliders. Coke Drinkable Pháo, inspired by the crackle of firecrackers, adds a playful layer of interaction. The episode features a Vietnamese family coming together to thread strings through iconic Coca-Cola cans, tying them together to create a vibrant, eye-catching red firecracker display that is both modern and traditional. The "click" of a can opening not only signals the start of a refreshing sip but also heralds the grand beginning of the Tet celebration. Everyone lends a hand, chatting as they work – this is when the whole family "weaves" a new New Year by drawing closer together, transforming the often tedious task of cleaning into a bonding moment filled with laughter. Coke Red Envelope: For Gen Z, the age-old Lì Xì tradition often feels like a draining ritual. The reimagined "Lì Xì from the heart" reimagines the traditional red envelope, turning it from a simple, functional gift into something deeply meaningful. Beyond lucky banknotes, each envelope holds priceless treasures from the giver's heart: an old family photo with the promise 'Let me take care of the family matters,' a handwritten note telling his sister to 'always smile brightly,' and even a jogging date for his younger brother—each one celebrating connection, creativity and care. Singapore & Malaysia: A Cross‑Border LNY Anthem In Singapore and Malaysia, where festive music powers connection across generations, the theme "Grab a Coke & Huat Together this New Yearl" centers on an original Lunar New Year Anthem, 可口可樂，共創好年" that anchors a wider social-first and on-ground celebration, encouraging participation across generations both online and offline. Music for All Generations: The song blends festive orchestration with contemporary Pop and Rap, performed by 3P (Malaysia) and Mayiduo (Singapore), and was developed hand‑in‑hand with local teams to reflect cross‑border festive traditions. From decorating homes with modernised calligraphy scrolls to gifting blind boxes in place of traditional angpaos, the music video showcases generations for all ages coming together, bridged through meaningful experiences led by Gen Z. Immersive On Ground Experiences: In the bustling hearts of Singapore and Malaysia, vibrant experiential activations come to life, inviting families to enjoy and immerse themselves in a rich tapestry of uplifting activities such as calligraphy, fortune telling, and creating their own version of the Lunar New Year anthem. From Social to Store Designed as a fully integrated campaign, the Coca-Cola Lunar New Year / Tet 2026 celebrations unfold across social storytelling, live experiences, festive packaging, and in-store moments. From shareable films and music-led participation to large-scale festive activations and easy access at retail, the campaign connects celebrations with everyday moments – making it simple for families to take part whether at home, online, or in-store. Partnerships with Grab, e-commerce platforms, supermarkets, and convenience stores ensure that festive moments flow naturally from celebration to purchase, supporting both traditional trade and modern retail. By placing local culture and human creativity at the centre, and by inviting Gen Z to play an active role in preserving Lunar New Year traditions, Coca-Cola shows how brands can help keep cultural celebrations meaningful – not by standing apart from tradition but by celebrating it together with the people who will carry it forward. For more information, visit www.cocacola.com or follow Coca-Cola on Facebook and Instagram. Hashtag: #CocacolaThe issuer is solely responsible for the content of this announcement.About Coca-Cola ASEAN & South Pacific The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. The Coca-Cola ASEAN and South Pacific (ASP) operating unit serves 25 diverse countries across Southeast Asia, Australia, New Zealand, and the Pacific Islands. We offer a diverse portfolio of great-tasting beverages including sparkling beverages, water, juices, dairy, nutrition, sports, and tea. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on X, Instagram, Facebook, and LinkedIn.
PETALING JAYA, Malaysia, Feb. 7, 2026 /PRNewswire/ -- Village Grocer, Malaysia's leading premium supermarket chain, officially opens its doors today at the highly anticipated Hextar World @ Empire City. This new outlet marks a significant milestone in the brand's expansion, bringing its signature "Passion to Delight" shopping experience to the vibrant community of Damansara Perdana. Village Grocer Expands its Footprint to Damansara with New Store Opening at Hextar World, Empire City The new store serves as a cornerstone of Hextar World's "Exploratorium" concept, offering a curated selection of the freshest local produce and premium international imports. Residents and office workers in the vicinity can now enjoy convenient access to: Freshness Guaranteed: A wide array of fruits and vegetables flown in daily from Australia, the US, Japan, Korea, and New Zealand, alongside locally sourced produce from Cameron Highlands. Premium Meats & Seafood: High-quality cuts of meat and the "catch of the day" seafood section. International & Artisanal: Exclusive house-brand products from Australia (Woolworths) and Italy, plus an extensive organic and health-food section catering to vegan, keto, and gluten-free lifestyles. Ready-to-Eat Delights: A dedicated deli section featuring artisanal baked goods and convenient meal solutions. "We are delighted to welcome Village Grocer to Hextar World. Their commitment to quality, freshness, and an elevated everyday shopping experience aligns perfectly with our vision of creating a vibrant lifestyle destination for the community. This opening marks an exciting milestone for Hextar World, and we look forward to seeing Village Grocer become a favourite destination for families and shoppers alike," said Dato' Eddie Ong, Group Chief Executive Officer of Hextar Group. "Our arrival at Hextar World is a strategic step in bringing our premium grocery offers closer to the urban heart of Petaling Jaya," said Mr. Ivan Tan, Group Executive Director of The Food Purveyor. "We have designed this outlet to reflect a refreshed, modern aesthetic that complements the progressive architecture of Empire City. Our goal is to make every grocery run an effortless and exciting journey of discovery." "The Food Purveyor CEO, Mr. Kok, is pleased to integrate Village Grocer into this innovative multi-generational hub. He emphasized that by aligning with the mall's focus on experiential living, the goal is to ensure Village Grocer remains a convenient and accessible resource for all communities." Grand Opening Celebrations & Promotions To celebrate the launch, Village Grocer Hextar Empire City is offering a series of exclusive rewards for opening special and BITES loyalty members from 6th February to 8th March 2026: Bumper Bonanza - a one (1)-day-deal offering the best deal in town! Weekly Friday Rewards happening on 6th, 13th, 20th, 27th Feb, and 6th March by rewarding our customers with attractive free gifts up for grabs. First come first serve, while stocks last. Terms and conditions applied. On the opening day itself: - The first 200 customers who spend minimum RM150 & above can redeem one(1) exclusive goodie bag for free from our customer service counter. - And for the first 50 customers who managed to spend RM300 & above, get the exclusive goodie bag, plus a free Fruit & Vegetables giftbag containing the freshest picks and harvest prepared by us, limited to the first 50 redemptions only. While stocks last, don't miss out! Join BITES (FREE membership) - Get a FREE non-woven shopping bag when you spend RM30 & above in a single receipt. (Offer valid for 6th Feb only)- RM100 & above to get a Succulent (limited to 150 units, first come first serve, while stocks last.)- RM150 & above to get a Lotus Bamboo (limited to 50 units, first come first serve, while stocks last.) Sign up Bites membership to collect points, earn rewards and enjoy members only price offer. Spend RM2 to earn 1 Bites point. Check out our LIMITED EDITON Village Grocer Non-Woven Giant Bag selling at just RM19.99 As part of Village Grocer's commitment to sustainability, the Hextar Empire City outlet will operate as a plastic-free-at-checkout store, encouraging shoppers to bring their own reusable bags to reduce environmental impact. Village Grocer at Hextar World, Empire City is located at Lower Ground 1 (The Marketplace) and is open daily from 10:00 AM to 10:00 PM. For more information, visit www.villagegrocer.com.my or follow Village Grocer on Facebook and Instagram. About Village Grocer: Village Grocer is one of the leading premium supermarket chains, known for its commitment to offering the finest quality products, exceptional customer service, and a unique shopping experience. Village Grocer is dedicated to bringing the best of local and international gourmet items to discerning shoppers, while maintaining the highest standards of sustainability and environmental responsibility. For more information, visit villagegrocer.com.my.
Grab has been appointed as Hesai's exclusive distributor in Southeast Asia. With this new partnership, Hesai will leverage Grab's extensive resources and distribution networks to scale regional access to quality lidar sensors. PALO ALTO, Calif., Feb. 4, 2026 /PRNewswire/ -- Hesai Technology (NASDAQ: HSAI; HKEX: 2525), a global leader in lidar solutions, today announced a strategic cooperation with Grab (NASDAQ: GRAB), under which Grab will serve as the exclusive distributor of Hesai's lidar products in Southeast Asia. Through this partnership, Grab will lead the sales, customer support, and marketing of Hesai's sensors across Southeast Asia. Hesai and Grab Announce Strategic Partnership to Accelerate Lidar Deployment Across Southeast Asia Through this strategic partnership, Hesai will leverage Grab's extensive resources and established distribution networks to ramp up the availability of reliable, high-quality lidar sensors so that customers across the region will be able to access lidar more quickly and easily for use cases across a range of industries and applications, including for robotic solutions and autonomous systems. Grab's position as Hesai's exclusive distributor in Southeast Asia also ensures a stable, reliable supply of lidar technology critical to its autonomous mobility and mapping work. "By expanding access to world-class lidar technology in Southeast Asia, Grab is doing more than improving our own autonomous mobility and mapping capabilities; we are providing the essential 'eyes' that allow robotics to 'see' and navigate safely, thus ensuring that 3D intelligence can be made accessible and scaled to every industry across our region," says Anthony Tan, Group CEO and Co-founder of Grab. David Li, CEO and Co-founder of Hesai, says, "Lidar is a core technology that enables robots to achieve autonomous perception and safer operations. The Southeast Asian market has shown strong demand across manufacturing, logistics, and service robots. Through our partnership with Grab, we will leverage our mature and reliable lidar technology with the needs of local markets, accelerating the deployment and large-scale lidar adoption for robotics applications." Lidar (Light Detection and Ranging) is a remote sensing technology that uses light to measure distance and map environments with high precision. Hesai is the global leader in lidar solutions, holding the top market share in the overall automotive, Advanced Driver Assistance System (ADAS), and autonomous mobility sectors. Southeast Asia is projected to experience an unprecedented surge in demand for AI-powered automation, particularly in the manufacturing, mobility, and logistics sectors (1). As a result, the use of lidar is expected to move from early validation to large-scale commercial deployment across the region. The partnership positions both companies to advance Physical and Embodied AI across Southeast Asia. Through the partnership, Grab and Hesai will facilitate access to this foundational hardware across industries in the region, empowering machines to go beyond digital intelligence and operate safely in Southeast Asia's complex urban environments. Looking ahead, Hesai and Grab will continue to strengthen collaboration in market development and distribution to advance the deployment of advanced lidar technology across Southeast Asia. (1) Deloitte Southeast Asia, Southeast Asia's data centres and AI infrastructure imperative: Capitalising on a once-in-a-generation opportunity, September 2025. About Grab Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility and digital financial services sectors. Serving over 800 cities in eight Southeast Asian countries – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam – Grab enables millions of people everyday to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending and insurance, all through a single app. We operate supermarkets in Malaysia under Jaya Grocer and Everrise, which enables us to bring the convenience of on-demand grocery delivery to more consumers in the country. As part of our financial services offerings, we also provide digital banking services through GXS Bank in Singapore and GXBank in Malaysia. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone. Grab strives to serve a triple bottom line – we aim to simultaneously deliver financial performance for our shareholders and have a positive social impact, which includes economic empowerment for millions of people in the region, while mitigating our environmental footprint. About Hesai Hesai Technology (Nasdaq: HSAI; HKEX: 2525) is a global leader in lidar solutions. The Company's lidar products enable a broad spectrum of applications including passenger and commercial vehicles ("ADAS"), as well as autonomous driving vehicles and robotics and other non-automotive applications such as last-mile delivery robots and AGVs ("Robotics"). Hesai seamlessly integrates its in-house manufacturing process with lidar R&D and design, enabling rapid product iteration while ensuring high performance, high quality and affordability. The Company's commercially validated solutions are backed by superior R&D capabilities across optics, mechanics, and electronics. Hesai has established offices in Shanghai, Palo Alto and Stuttgart, with customers spanning more than 40 countries.
Press Images HERE KUALA LUMPUR, Malaysia, Jan. 28, 2026 /PRNewswire/ -- The Malaysian International Food & Beverage Trade Fair (MIFB) 2026 returns with a renewed national focus, positioning Malaysia's food and beverage industry as a connected domestic ecosystem built to scale, supported by strong international participation. MIFB | MCE | MyFoodTech 2026 Anchored by the theme "Future-Ready F&B: Powering the Next Wave," MIFB 2026 builds on 25 years of industry experience to operate as a trade-first platform that empowers Malaysians. Alongside Malaysia Café Expo (MCE) and MyFoodTech, the platform connects the entire F&B value chain from homegrown brands to international players, unlocking market access, capability development, and export readiness through a comprehensive ecosystem aligned with regional demand - reinforcing Malaysia's position as a future-ready ASEAN F&B trade hub. Beyond product showcasing, MIFB 2026 brings together local and international SMEs, distributors, brand owners, manufacturers, marketers, innovation partners, and volume buyers, and serves as a central touchpoint for industry insights, emerging trends, and evolving business models. Supported by strong international participation, the platform enables companies to benchmark against global standards, gain practical market intelligence, and strengthen their capabilities. Driving Buyer Matchmaking and Trade Outcomes A key pillar of MIFB 2026 is its curated Buyer Programme, which prioritises organisations actively seeking innovative products, international partnerships, and cross-border sourcing opportunities both locally and internationally. Participating buyer profiles include: Retailers, hypermarkets, and supermarkets Convenience store operators Distributors, wholesalers, and importers Hoteliers and hospitality groups Restaurants, café operators, and foodservice providers Airline caterers, cruise liners, and in-flight service providers Entertainment venues, leisure operators, and institutional buyers A Launchpad for Innovation and Future-Ready Food Ecosystems MIFB 2026 brings together MCE and MyFoodTech to create an all-in-one integrated space that highlights key growth segments shaping the future of F&B, with Malaysian and international exhibitors contributing complementary capabilities across: Ready-To-Eat (RTE), Ready-To-Cook (RTC), Ready-To-Drink (RTD) Halal-certified products Fresh, chilled & frozen seafood Technology & solution providers for F&B, such as kitchen equipment, automation, and foodservice technologies Café ecosystem from café equipment, coffee, bakery, patisserie, franchise, and licensing brands Empowering The Next Generation of Malaysian Talent As part of its annual programme, MIFB and MCE 2026 will host the Malaysia National Coffee Championship (MNCC), organised in strategic partnership with the Malaysia Specialty Coffee Association (MSCA), the only World Coffee Events (WCE) licensed competition body in Malaysia. The championship crowns four national champions to represent Malaysia at the World Coffee Championships (WCC), serving as the definitive national platform to recognise, benchmark, and elevate Malaysian coffee talent on the global stage. The 2026 programme will also feature a series of trade-driven highlights designed to spark innovation, share market insight, and encourage cross-sector collaboration among local and international companies, including: Knowledge Hub & Live Theatre – expert-led sessions covering emerging trends, innovation and business solutions, offering practical insights and fresh perspectives Halal Certification Workshop – guidance on halal certification requirements, application procedures, regulatory frameworks and management systems Chef Table – an immersive space bringing buyers and creators together to explore culinary innovation and business potential Participation and RegistrationMalaysian food and beverage companies are encouraged to participate in MIFB, Malaysia Café Expo and MyFoodTech 2026 to connect with buyers and partners actively seeking Made in Malaysia products and solutions, as well as international collaborators that support capability building and market expansion. Retailers, distributors, hospitality groups, and foodservice operators are invited to register for the Buyer Programme to engage directly with both Malaysian and international exhibitors. MIFB 2026 is open to trade visitors and participants only. For registration and more information, please visit https://mifb.com.my/exhibit/ -END- For more information, please contact Mutant Communications:Name: Wei Chang WongContact: malaysia-international-food-beverage@mutant.com.sg About MIFB The Malaysian International Food and Beverage Trade Fair (MIFB) is the country's leading food and beverage trade event. For over 25 years, the annual industry event has connected local, regional, and international businesses to consumers and stakeholders across the F&B value chain throughout the ASEAN region. As the strategic gateway to Southeast Asia, MIFB connects international manufacturers, established regional players, and homegrown innovators on a single platform to drive sustainable and meaningful business growth. Co-located with MyFoodTech and Malaysia Café Expo (MCE), MIFB empowers businesses to navigate market complexities, access new export pathways, and champion the innovations shaping the future of food. MIFB is organised by Constellar and endorsed by MATRADE. About Constellar Constellar is Asia's preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in Malaysia, we curate and develop influential trade and consumer events for key industries, connecting global marketplaces in sectors such as fintech, industrial transformation and ESG. We also manage the Singapore EXPO, Singapore's largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE). Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual properties (IP) in the MICE industry.
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