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Discover more about Red Gold Tomatoes from Europe @ AEON ITABASHI SHOPPING CENTER from the 5th to the 8th of September 2024 TOKYO, Sept. 5, 2024 /PRNewswire/ -- Italian and European Red Gold canned tomatoes – thanks to their guaranteed high quality and versatility in the kitchen – are a staple in the supermarket sector, including the Japanese one. The processing of Red Gold Tomatoes from Europe starts with the selection of the best quality tomato fruits: fully ripe, bursting with juice, with a good quality of cellulose and without any rot or tears. Then, the selected tomatoes are washed and brought to a high temperature to separate the skin from the flesh. Next, the peeled tomatoes are screened for damaged fruit, stems or traces of skin using an optical sorter. At this point in the production line, tin cans are filled with the whole peeled tomatoes and their juice, and vacuum-sealed to preserve their freshness and flavour. The next phase in the operation is sterilisation, which eliminates any micro-organisms that could alter the product. Red Gold from Europe tomatoes are available in whatever form you want: whole peeled tomatoes, cherry tomatoes, diced tomatoes and tomato passata. In any form, these canned tomatoes are a key ingredient for dishes rich in creativity and tempting aromas. The variety of possible combinations is virtually endless. Apart from the simple (but incomparable) tomato sauce for a tasty pasta dish or to top a pizza, Red Gold from Europe tomatoes can be used with meat, fish, eggs and cheese, and even for dessert. Just let your creativity in the kitchen reign! Learn more about the different types of canned tomatoes available and their uses by visiting the Red Gold Tomatoes from Europe promotional corner at AEON ITABASHI SHOPPING CENTER from the 5th to the 8th of September 2024, from 10.00 am to 1.00 pm and from 2.00 pm to 6.00pm. The InStore promotion will be dedicated to showing visitors why Red Gold from Europe canned tomatoes are the perfect and convenient ingredient, to keep in your store cupboard for any situation, even in case of natural emergencies. Just open the can for a taste of the Mediterranean sun! Fill in a short questionnaire and take home with you a lovely shopper for your delicious and nutritious Red Gold Tomatoes from Europe. ABOUT RED GOLD FROM EUROPE & ANICAV Red Gold is the name of the EU (European Union) co-funded project to spread knowledge about EU preserved (canned) tomatoes, 100% Made in Europe. ANICAV - the Italian Association of Canned Vegetable Industries - members account for over 60% of all the processed tomatoes in Italy, and nearly all of the whole peeled tomatoes produced in the world (including the internationally well-known San Marzano dell'Agro Sarnese-Nocerino DOP). For more information about Red Gold from Europe, visit our website https://redgoldfromeurope.jp or follow our follow our social media accounts: Facebook: https://www.facebook.com/redgoldjapan Instagram: https://www.instagram.com/redgoldjp/ X: https://x.com/RedGoldJapan1 YouTube: https://www.youtube.com/@redgoldfromeuropejp Photo - https://mma.prnasia.com/media2/2186813/VISUAL_ASIA.jpg?p=medium600Photo - https://mma.prnasia.com/media2/2186815/Footer_JP.jpg?p=medium600
SINGAPORE - Media OutReach Newswire - 14 January 2025 - INTERFEL (the Interbranch Association for Fresh French Fruit and Vegetables) is back in Singapore with great success presenting its latest range of sustainable French apples for fruit lovers in Singapore to enjoy. (Top) Interfel Singapore Roadshow, (Bottom) Interfel Singapore Kombucha Workshop France has over 100 different apple varieties thanks to its unique climate and fertile soil. Recently, climate change has significantly impacted global agriculture, particularly affecting fruit cultivation. Following a challenging harvest in 2023, Europe’s apple production is anticipated to drop to its second-lowest level of the century, primarily due to severe frost conditions in Eastern Europe, which will result in a total yield of just 10.2 million tons—a decline of 1.3 million tons compared to the previous year. In contrast, France's total apple production in 2024 remains relatively stable, projected at 1.463 million tons. This reflects a slight decrease from 2023 but represents a 2.5% increase compared to the three-year average, showcasing the resilience of French apple cultivation. The outlook for specific apple varieties varies widely. While the yield of certain international varieties, such as Granny Smith and Fuji, declines by 26-27%, the production of club varieties and local selections remains relatively steady. For instance, Pink Lady, France’s third-largest variety, is projected to yield 164,000 tons, indicating a modest decline of 5%. Meanwhile, the crop of Jazz is expected to increase by 16%, and both Chantecler and newly introduced varieties are also continuing to grow. For more than 25 years, French apple growers have proactively embraced innovative and adaptive measures. They are implementing sustainable agricultural practices such as precision irrigation, soil management, and environmentally friendly pest control to ensure the healthy growth of the trees and enhance their resilience. These methods not only protect the environment but also secure a sustainable supply of high-quality apples. Each apple not only tastes delicious but also embodies this commitment. To introduce the authenticity of its produce and its process of responsible farming, INTERFEL hosted a series of annual activities in Singapore. The series of activities include French Apple Kombucha Workshop for influencers, consumer roadshow, and in-store samplings at major retail stores such as Fairprice, Giant, and Cold Storage. The activities happened from November 2024 until the end of January 2025 with great success. With emphasis on sustainability, Interfel aims to expand their initiative by promoting diverse methods of consuming French Apples and supporting sustainability through various activities that offer versatile uses for French Apples, promoting health, and minimizing the environmental footprint—all while celebrating the varied culinary possibilities of this nutritious fruit. These activities were a resounding success, drawing the participation of 25 local influencers in the French Apple Kombucha Workshop and reaching over thousands of consumers through in-store samplings. Consumers also enjoyed lively roadshow events featuring fun games and exciting prizes, making the experience both memorable and interactive. French apples are still in season and available at major Singapore supermarkets until April 2025. Today, almost 1,300 French apple growers are committed to producing high-quality apples that are both environmentally friendly and rich in taste. Want to discover more delicious recipes and updates about French apples? Follow us on social media @FruitVegFromFR for the latest news and event information, letting you get up close and personal with this delightful and healthy offering from France! Hashtag: #interfel #enjoyitsfromeurope #frenchapples #fruitvegfromfrance #argiculture #retailhttps://x.com/fruitvegfromfrhttps://www.instagram.com/fruitvegfromfr/The issuer is solely responsible for the content of this announcement.Interfel, the Fresh Fruits and Vegetables Interprofession from France.Interfel, the Fresh Fruits and Vegetables Interprofession, was established in 1976 and represents all aspects of the fresh fruit and vegetable sector, including production, cooperation, shipping, import, export, wholesale trade, distribution, and collective catering. As a private law organization, Interfel has been recognized as a national agricultural interprofessional association by French rural law and the European Union since November 21, 1996, within the framework of the Single Common Market Organization (OCM). The 15 members of Interfel are the national representative associations of the various professions in the sector. An interprofessional advocates for the interests of the professionals it represents and provides advice to its members. With 75,000 companies and 450,000 direct jobs, including 250,000 seasonal workers, all trades in the sector are represented. (Source: Interfel, Sept. 2015). Interfel is a platform for interprofessional dialogue, aiming to promote the sector and its professions and encourage the consumption of fresh fruit and vegetables. Its missions include understanding consumers and markets and adapting the supply of fresh fruits and vegetables to demand, discussing interprofessional agreements with public authorities, defining the sector's strategic orientations in research and experimentation, promoting and defending the sector on the national and international market, and implementing communication actions, including information and advertising. #enjoyitsfromeurope #frenchapples
BEIJING, Dec. 27, 2024 /PRNewswire/ -- A report by China Report ASEAN: Salmon industry insiders and consumers shared insights and analysis on the salmon market and consumption at the 7th Global Salmon Industry Development Summit. An important component of the 18th Shanghai International Fisheries Expo, the event attracted more than 100 salmon farming companies from around the globe to exchange views on the current situation and future development of the industry. China's salmon market has grown rapidly with the consumption upgrade, the rise of a new generation of consumption power, and the gradual enhancement of consumer awareness about healthy and nutritious food in China's third- and fourth-tier cities. After decades of development, salmon has gradually risen from obscurity to become quite popular. "In 2023, China was the fastest-growing market for Atlantic salmon consumption in the world, consuming a total of 108,128 tons of Atlantic salmon, a year-on-year increase of 32,597 tons or 43 percent, making the Chinese Atlantic salmon market the eighth largest in the world," reported Sigmund Bjorgo, the Norwegian Seafood Council's Country Director in China, at the summit. And in the Chinese market, controversies about salmon have been persistent. Heavily-viewed online forums have debated topics such as whether rainbow trout should be considered salmon or eaten raw, which reflects increasing consumer concern for food security. Defining Salmon The Chinese term for salmon first originated in Hong Kong. "Short-Lived Trout" was an article published in Hong Kong's Chinese Student Weekly in 1957. The author wrote at the beginning of the article: "Trout, also known as salmon, is usually used to make canned food." The article also mentioned that the salmon off the west coast of Canada could measure four or five feet long and weigh 90 pounds. The salmon found off the west coast of Canada are mainly Pacific salmon, including the species of Chinook/King, Coho/Silver, Chum/Dog, Sockeye/Red, and Pink/Humpy. The "salmon" in the article referred to the species that were most frequently canned at the time. Zheng Weizhong, director of the salmon branch of the China Aquatic Products Processing and Marketing Alliance, has been engaged in marine biology research and practice for more than 40 years. According to him, salmon is the common name for different species of fish in the family Salmonidae, and the Chinese term for salmon is a Cantonese phonetic transliteration of the English word. In biological classification, the family Salmonidae includes about 200 fish species in 11 genera, with Oncorhynchus and Salmo having the greatest population. Pacific salmon and rainbow trout both belong to the genus Oncorhynchus. However, Norwegian salmon, or Atlantic salmon, which is better known to Chinese consumers, belong to the genus of Salmo. In the 1960s, when wild Atlantic salmon were teetering on the verge of extinction due to large-scale oceanic fishing, aquatic farming of Atlantic salmon began in Norway. To gain access to the Asian market, Norwegians introduced new methods to serve salmon, including sashimi—serving thin slices of raw fish alongside sauce. In 1985, Atlantic salmon first reached Japan, Hong Kong, and other Asian markets. Around the same time, China began to study rainbow trout farming because the species seemed more suitable for the aquaculture environment in regions such as Qinghai, Yunnan, and Xinjiang. Under the guidance of the United Nations Food and Agriculture Organization and foreign experts, the scale of fish farming gradually expanded. Chinese consumers consider Atlantic salmon delicious and appreciate its high levels of protein, Omega-3 fatty acids, and vitamin D. Gradually, it climbed to the top of the salmon import list. Around 2000, Norwegian Atlantic salmon accounted for nearly 90 percent of China's salmon imports. So to Chinese consumers, the term "salmon" generally refers to Norwegian Atlantic salmon. Consumers' Right to Know With the expansion of the salmon market, some irregularities emerged. Some merchants sold lower-priced rainbow trout as Atlantic salmon, some made sashimi with fish that was not fit for raw consumption, and others sold products of inferior quality. In 2018, China Central Television released a video entitled "Surprise! A Third of the Salmon in the Chinese Market Comes from the Qinghai-Xizang Plateau." The video went viral on the internet and sparked another round of heated debate on whether rainbow trout can be called salmon and eaten raw. Zheng Weizhong commented that it was not only a controversy over the terming of commodities, but also represented urgent demand from consumers for the establishment of relevant market norms. Wang Xin, a businessman involved in salmon wholesaling at Beijing's Xinfadi Agricultural Products Wholesale Market, claimed that Atlantic salmon and rainbow trout have similar nutrient content. However, since Chinese consumers prefer food richer in oil, Atlantic salmon is more highly sought after. Higher demand coupled with a higher transportation cost causes the market price for Atlantic salmon to be higher. In Norway and other European and American countries, consumers prefer rainbow trout because it tastes more tenacious with lower oil content. Therefore, the market price of rainbow trout is higher there. Zheng Weizhong agreed with this assessment and dubbed the controversy over naming salmon a special phenomenon affecting certain regions. In 2018, the China Aquatic Products Processing and Marketing Alliance released the Group Standards of Salmon for Raw Consumption, which provided an explanation of the scope of salmon and required labeling for pre-packaged products including the origin and specific species of raw fish. Zheng indicated that standards set under the guidance of governments focus on ensuring basic standards, while standards set by the market focus on improving competitiveness. Therefore, market-oriented group standards tend to be more stringent than national standards. However, since group standards are not compulsory, no one expects full compliance from every company. Standards cannot be effective without external pressure and supervision. In some local markets, labels of "Salmo salar/Atlantic salmon" are found on the packaging of imported salmon. In some large supermarkets, labels on the packaging of unprocessed chilled or frozen salmon also indicate the origin and species. However, similar labels are not available on processed sashimi or sushi products. In Japan, salmon is also very popular. According to a survey released by ANN News in April 2024, salmon has been the most popular sushi fish for 12 consecutive years in Japan. However, due to environmental constraints, most of the salmon served in Japan is imported. According to the Japanese Ministry of Finance, in 2023, Japan's total imports of salmon and trout reached 202,000 tons, worth 258.2 billion yen (equivalent to US$1.78 billion), ranking first among all imported marine products. In contrast, Japan's domestic production of salmon and trout was only around 10,000 tons in 2022. Xu Hui, a long-time Tokyo resident, said that Japan has relatively strict regulations on the origin of raw materials. Therefore, the salmon sold in supermarkets are clearly marked with their origin, but the salmon served in restaurants are simply called "salmon," without detailed information on species. Zheng thinks that the situation is similar in European and American markets. Different countries have contrasting methods of differentiating species of fish, but the international norm is to clearly indicate the origin of salmon to protect consumers' rights to know and choose. Food Safety Transparency of origin is actually a guarantee for food safety. Sashimi is one of the most popular ways of serving salmon. But many consumers are concerned about the health risks associated with raw consumption. Zheng Weizhong explained that parasites are inevitable in nature, meaning that parasites are a potential risk to freshwater fish and seafood alike. When the parasite eggs in water are swallowed by intermediate hosts such as snails, fish, and shrimp, they can infect people who consume the hosts. In a freshwater environment, the most common parasite is clonorchis sinensis, also known as liver fluke. In sea water, the most common parasite is mitochondria. Due to different osmotic pressure, it's difficult for mitochondria to exist in human bodies for a long time. Infected patients suffer from acute abdominal pain, nausea, and vomiting, but few die, leading to a misunderstanding among some consumers that marine fish do not have parasites. To prevent the risk of infection, full control over the growth process of fish can ensure the spread of parasites is blocked. Or, it is necessary to process fish products with very low or very high temperatures to kill parasites. Most of the salmon now in markets comes from aquaculture. According to Salmon World 2023 released by Kontali, a Norwegian seafood data analysis company, global farmed salmon production in 2023 was about 2.2 million tons, accounting for about two thirds of global salmon output. Globally, a general practice to control the risk of parasites is to control the fodder and water source while breeding and to prevent contact with other organisms. Located at the Longyang Gorge Reservoir in northwest China's Qinghai Province, the production base of Longyang Zhixian (Qinghai) Company has a capacity to produce over 10,000 tons of rainbow trout annually, accounting for nearly half of the country's total production, which makes it the largest salmon farm in China. More than 200 submerged cages for fish culture are distributed in 383 square kilometers of water. In a briefing, Luo Fang, executive deputy general manager of Longyang Zhixian, explained that the high-quality water in Longyang Gorge Reservoir does not freeze all year round, so it offers a suitable environment for the culture of rainbow trout. The fodder is an artificial feed produced by a Dutch company with high-temperature expansion, which prevents the risk of parasites at the source while ensuring sufficient nutrition for the fish. The submerged cages isolate the cultured fish from wild fish, blocking the transmission of parasites. Zheng Weizhong offered a reminder for shoppers for salmon for raw consumption: Look for product standard number GB10136 compliance. China's GB10136-2015 National Food Safety Standard – Aquatic Products of Animal Origin requires cysticercosis, C. elegans larvae, and cercariae tapeworms to be detected in animal aquatic products. TheGroup Standards of Salmon for Raw Consumption also mandates that artificial feed with high-temperature expansion be used throughout the process and that the raw material without parasite control measures at the source should be frozen below -20˚C for at least 24 hours, or below -35˚C for 15 hours. Similar international regulations exist. The European Food Safety Agency (EFSA) requires that fish for raw consumption should be frozen at -20˚C for no less than 24 hours. The U.S. Food and Drug Administration (FDA) requires that fish for raw consumption should meet one of the following three conditions: frozen at -20˚C for seven consecutive days; stored below -35˚C for 15 hours; frozen solid at -35˚C and stored below -20˚C for 24 hours. Technological Breakthroughs In recent years, China's market demand for salmon has grown continuously. However, its domestic aquaculture has hardly been able to meet the demand. So, it still relies heavily on imports. According to the General Administration of Customs, China imported more than 93,000 tons of Atlantic salmon in 2023, up 46 percent year on year, including 80,000 tons of frozen Atlantic salmon, up 63 percent year on year. China has now overtaken Japan and South Korea as Norway's largest market for frozen Atlantic salmon in Asia. The main factor that hinders the development of China's salmon industry is technology. Xia Siyuan, assistant general manager of Longyang Zhixian, said that the rainbow trout they breed are cultivated triploids, which are fairly big in size, weighing roughly four kilograms. The species has reduced the energy loss due to gonadal development, avoided problems such as declining meat quality during the spawning season, and shortened the breeding cycle. His company has built a whole industrial chain integrating incubation, fry cultivation, breeding, processing, and sales. However, they still have to import eggs from abroad. Zheng Weizhong thinks that the stable supply of quality fry is a major challenge for salmon breeding. Fry cultivation companies can cultivate species with excellent genetic features through scientific methods and genetic control techniques to ensure that those features are passed on to future generations. The Heilongjiang Fishery Research Institute of the Chinese Academy of Fishery Sciences has succeeded in acquiring the triploid technology, filling the gap in China's rainbow trout breeding industry. However, they are still struggling to achieve mass production of fish eggs. Therefore, 80-90 percent of the triploid rainbow trout eggs available in China are still imported from abroad. Zheng suggested that since salmon is not a native species of China, it will take a long time to build a large gene pool for the development of the industry. In terms of breeding technology, a shortage of domestic cold water resources means deep-sea aquaculture will be a promising direction for breakthroughs in salmon production. At the moment, land-based salmon aquaculture is mainly distributed in Qinghai, Zhejiang, and Xinjiang, while sea cage salmon farming is distributed off the coast of Qingdao, Yantai, and other locations. Deep Blue No. 1, a fish farm established in Qingdao to overcome technical difficulties hindering the breeding of Atlantic salmon in low-latitude areas, successfully harvested the first batch of deep-sea Atlantic salmon on June 21, 2021. With suitable water temperature, the farm is expected to harvest 300,000 salmon fish every year, with an output of over 1,500 tons, which is worth more than 100 million yuan (US$14.25 million). Last June, Shandong Jinghai Fishery Company successfully harvested 600 tons of rainbow trout bred in the deep sea, marking the success of an innovative technology for transferring rainbow trout from land-based fresh water into sea cages. In May 2024, Cui He, president of the China Aquatic Products Processing and Marketing Alliance, remarked at the 2024 Salmon Production and Marketing Conference that although China has become increasingly advanced in its production modes including modern equipment, land-based recirculating aquaculture, and deep-sea aquaculture, considerable room still remains to expand salmon production. At the 18th Shanghai International Fisheries Expo, a Chinese salmon booth attracted a heavy flow of visitors. Chinese salmon has already been exported to countries and regions including Russia, Japan, and the European Union. Last March, Qinghai salmon was officially approved to be exported in large quantities to Mongolia and Singapore. Xia Siyuan said that because of the persisting large gap between supply and rapidly-growing demand in the domestic market, his company's focus will remain on the domestic market in the short term. Zheng Weizhong concluded that the threshold for salmon aquaculture is fairly high in terms of environment, capital, and technology. For the Chinese salmon industry to compete in the international market, it has to overcome obstacles and make breakthroughs in technologies of fry cultivation and breeding as well as the layout of the whole industrial chain.
SEOUL, South Korea, Dec. 19, 2024 /PRNewswire/ -- This holiday season, rediscover a unique and unforgettable treat with Honey Oranda Snack Bars by YoungManDduk, now a favorite at select Costco locations across the Midwest. Combining the timeless essence of Korean tradition with modern appeal, these snack bars have quickly become a staple for holiday celebrations and everyday indulgence. Honey Oranda Snack Bars by YoungManDduk at Costco in the Midwest! Inspired by Korea's beloved "Oranda" dessert, YoungManDduk's Honey Oranda Snack Bars are crafted from puffed wheat blended with honey or syrup, delivering a light yet satisfying crunch. Available in three distinct flavors—Original Honey, Soybean, and Black Sesame—each bar strikes the perfect balance of bold toasted nuttiness and natural sweetness. What sets YoungManDduk's Honey Oranda Snack Bars apart is their ability to offer something refreshingly different. While European desserts are often heavy and rich, and Japanese treats emphasize delicate subtlety, these Korean snack bars deliver a bold yet light flavor experience. Each bite is a celebration of texture and taste, reflecting Korea's food heritage while appealing to modern global palates. Since their introduction to Costco, YoungManDduk's Honey Oranda Snack Bars have gained a devoted following in the Midwest. Shoppers have praised their versatility as the perfect snack for sharing at holiday gatherings, gifting to loved ones, or enjoying as a personal treat. Their rising popularity highlights the growing appreciation for unique, globally inspired snacks in the U.S. Don't miss out on this innovative Korean snack that's redefining the holiday treat landscape. Find YoungManDduk's Honey Oranda Snack Bars exclusively at select Costco locations across the Midwest. For more information, visit youngmandduk.com About YoungManDdukYoungManDduk is a celebrated South Korean brand known for transforming traditional Korean recipes into modern snacks loved worldwide. By blending heritage with innovation, YoungManDduk continues to redefine the snacking experience, sharing the bold and timeless flavors of Korea with global audiences.
Partnership launched to transition Nguyen Gia Livestock Production Cooperative’s 50,000 hens to 100% certified cage-free production systems, providing solutions for Vietnamese companies to meet their cage-free commitments.HANOI, VIETNAM – Media OutReach Newswire – 10 December 2024 - Global Food Partners (GFP) has partnered with Nguyen Gia Livestock Production Cooperative, led by Mr. Nguyen Huu Tue, one of North Vietnam's largest egg producers, to spearhead the country's largest transition from caged to cage-free egg production. With a flock of approximately 50,000 laying hens, the Cooperative will achieve 100% cage-free operations in 2025 through GFP's technical expertise and Impact Incentives program. This groundbreaking initiative not only supports Vietnam's growing demand for responsibly sourced eggs but also empowers local producers to meet the 2025 cage-free commitments of food and hospitality businesses across the region. At a signing ceremony on 8 December 2024 in Hung Yen Province, stakeholders from across the food industry, local producers, and community leaders gathered to celebrate this partnership. The collaboration offers two solutions for food businesses looking to achieve cage-free commitments: Direct Cage-Free Sourcing: Companies can purchase certified, physical cage-free eggs directly from Nguyen Gia Livestock Production Cooperative. Impact Incentives Program: Businesses can also meet their cage-free commitments by purchasing Impact Incentives—cage-free credits that directly support Mr. Nguyen Huu Tue's cage-free production and transition. About Impact Incentives GFP's Impact Incentives program, the world's first egg credit trading scheme, provides a flexible, cost-effective solution to sourcing challenges while driving sustainable change. By purchasing these credits, food companies can offset gaps in their supply chains, ensuring their cage-free commitments are met by December 2025. For producers like Nguyen Gia Livestock Production Cooperative, Impact Incentives generate a premium income that funds the transition to cage-free systems, covers ongoing costs, and supports further expansion to meet increasing demand. This model empowers both corporates and farmers to achieve their sustainability and business goals collaboratively. Technical Support and Capacity Building As part of the partnership, GFP's Science and Extension team provides tailored technical training and guidance, enabling Nguyen Gia Livestock Production Cooperative to adopt high-welfare farming practices, retrofit existing facilities, implement effective cage-free management, and achieve international welfare certification. With GFP's support, the farm is on track to transition fully to cage-free operations in 2025, ensuring it can meet the needs of food and hospitality companies while improving long-term productivity and profitability. Quotes from the Event Elissa Lane, CEO of Global Food Partners, stated: "We applaud the Nguyen Gia Livestock Production Cooperative for its commitment and leadership in cage-free production. Our Impact Incentives program drives the transition from caged to cage-free production and enables food businesses to meet their cage-free commitments on time in Vietnam and across Asia. By partnering with Mr. Tue and his team, we're demonstrating how local producers can achieve profitable, high welfare, cage-free systems and support the transition to cage-free supply chains in Vietnam." Mr. Nguyen Huu Tue, owner of Nguyen Gia Livestock Production Cooperative, added: "With GFP's training and support, I'm confident in our ability to meet the rising demand for cage-free eggs, ensuring a better future for my farm and the local community. This partnership and my participation in GFP's Impact Incentives program enable me to transition away from cages, enhance animal welfare, expand our operations, and contribute to a more sustainable and responsible food system in Vietnam." Driving Corporate Solutions Across Asia This partnership is part of GFP's broader mission to establish a sustainable, cage-free ecosystem across Asia. The Impact Incentives program and GFP's technical expertise help food businesses overcome sourcing challenges, meet their commitments, and drive impact across their supply chains. Hashtag: #NguyenGiaLivestockProductionCooperative #GlobalFoodPartnersThe issuer is solely responsible for the content of this announcement.About Global Food Partners:Global Food Partners (GFP) is a Singapore-based consulting company dedicated to helping food and hospitality businesses achieve cage-free sourcing, and egg producers to implement and optimise cage-free production practices. GFP operates across Asia, including in China, Indonesia, Japan, Philippines, Singapore, Thailand, Malaysia, and India. For more information, visit www.globalfoodpartners.com Learn more about Impact Incentives: https://www.youtube.com/watch?v=QUW3K5xohUs&t=1s https://globalfoodpartners.com/incentives About Nguyen Gia Livestock Production Cooperative:Raising commercial egg-laying hens since 2008, Mr. Nguyen Huu Tue's farm has continuously grown and expanded in scale, now reaching approximately 50,000 hens. In 2019, Mr. Tue and other members established the Nguyen Gia Livestock Cooperative with 7 members whose main activity is raising commercial egg-laying hens to supply eggs to supermarkets, large hotels and restaurants in the region and the whole country. After many years of raising caged laying hens, realizing that this system revealed many shortcomings related to the health and welfare of the animals as well as productivity and economic efficiency, Mr. Tue's farm and its members have begun to switch to a cage-free system.
Outdoor advertising is considered an effective media to reach customers and enhance brand awareness for international businesses that are planning to invest in Vietnam. HO CHI MINH CITY, Vietnam, Nov. 26, 2024 /PRNewswire/ -- Sixth Sense Media Joint Stock Company aims to reach and attract more international investors to Vietnam in 2025. Sixth Sense Media is currently providing comprehensive outdoor advertising services on many different channels such as billboards, advertising on means of transport, advertising roadshows, and organizing activations. With more than 15 years of experience, Sixth Sense Media is honored to be trusted by many international brands, such as Double-A, Calvin Klein, Uniqlo, EvaAir, Air Asia, KBank, K-Food, and many more. Sixth Sense Media is confident that it will become a reliable partner, effectively supporting international brands in their firmly entering the Vietnamese market. Outdoor advertising trends of international businesses in Vietnam The investment trend of foreign enterprises in Vietnam has shown positive signs. In the first 8 months of 2024 alone, 94 countries invested in the Vietnamese market. The top 5 countries and regions with the largest investment capital were Singapore, Hong Kong, Japan, mainland China, and South Korea. Besides large enterprises, many small and medium-sized international brands have also realized the great potential of the Vietnamese market. The increasing amount of investment capital and the increasing number of businesses coming to Vietnam have become driving catalysts for the domestic advertising industry. Among these, outdoor advertising is recorded to have notable growth and has become a preferred choice for many companies. Mr. Trung Anh Nguyen, Director of Sixth Sense Media - A leading outdoor advertising company, shared: "In the past 3 years, the number of advertising projects for foreign brands has increased significantly. International investors all agree that outdoor advertising is an easy-to-access communication channel to the public without any limitations, an impressive way to "launch" and attract great attention." Also according to research by Sixth Sense Media, the outdoor advertising services most preferred by international brands include digital advertising screens, traditional outdoor billboards, advertising on means of transport such as buses, taxis, and advertising roadshows. In addition, advertising channels in supermarkets, shopping malls, and airports are also effective forms of advertising for businesses with a large and diverse audience that brand potential customers. The double-decker bus roadshow is a recently favored OOH advertising service of international brands Opportunities and challenges for outdoor advertising companies in Vietnam The influx of foreign brands into Vietnam presents both potential and significant challenges that outdoor advertising companies in Vietnam need to know. The potential here is the promotion and strong growth in sales. Because most outdoor advertising projects funded by foreign investors often come with substantial budgets, involve multi-channel campaigns, and feature streamlined payment processes. In addition, collaborating with international brands is also a way for outdoor advertising companies to enhance their position and demonstrate their capabilities. International brands coming to Vietnam offer both an opportunity and many challenges. In Vietnam, the outdoor advertising industry, in particular, and advertising in general are still quite young compared to developed countries. Therefore, many domestic enterprises will find it quite difficult to face strict requirements or standards on service quality and require high creativity in advertising. But on the positive side, this is also the momentum that promotes the development of the entire industry. Specifically, after working with many international brands, Sixth Sense Media has built a professional working process and quickly grasped and planned appropriate implementation for each industry. For further insights, please visit: In Korea: https://ssm.vn/ko In Japan: https://ssm.vn/ja In other countries: https://ssm.vn/en Media Contact: Mr Minh Hoang Dao - Sales Manager Email: contact@ssm.vn
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