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ROSEMONT, Ill., March 6, 2024 /PRNewswire/ -- Life Fitness, the global leader in commercial fitness equipment, will unveil a new generation of cardio, strength training, and digital product innovations at the 2024 IHRSA Convention & Trade Show. Life Fitness' latest innovations builds on the company's 55-year legacy as a cornerstone in gyms and fitness facilities around the world. Notably, the first-of-its-kind ultra-premium cardio line, Symbio™, will debut at IHRSA 2024, following the company's announcement of the four-machine collection in November 2023. Life Fitness Symbio™ Products Cardio Portfolio Highlights The Symbio product series fuses advanced biomechanics, luxurious yet purposeful design, and personalized, immersive experiences to create the ultimate multi-sensory fitness experience. Symbio's meticulous engineering works seamlessly with the versatilities of the human body to craft workouts as unique as the individuals using the machines. "It's long been the aim of Life Fitness to bring new energy to the cardio space," said Dan Wille, Chief Product Officer, Life Fitness. "With Symbio, our biomechanics team engaged in countless hours of research on how the body interacts with our new technologies and experiences, studying force impact, muscle engagement, VO2 max, ergonomics, and more. The result: a true manifestation of body and machine, together in harmony." Symbio's product series includes the following; the Life Fitness team invites IHRSA attendees to experience the purposeful design on the trade show floor (Booth 1700), March 7-8. Symbio Runner™ (treadmill) features Adaptive Flex Deck® technology, where exercisers can select their preferred surface firmness with simulated real-world terrains, which helps mitigates the risk of injury. Symbio™ Incline Elliptical touts a patent-pending incline mechanism, which creates an ellipse that emulates the body's natural running motion. Symbio SwitchCycle™ functions as a 2-in-1 upright bicycle with out-of-saddle riding, 100 levels of resistance, macro gears for group sprint resistance jumps and sensor-guided positioning for optimal comfort. Symbio™ Recumbent Cycle takes the guesswork out of seat adjustment with on-screen seat and positioning guidance. "Symbio builds upon our company's heritage of creating equipment that feels natural for all bodies and levels of exercise while also pushing new boundaries," said Jim Pisani, CEO, Life Fitness. "Cardio activity remains a critical element of the workout, and providing fitness facilities with a breakthrough solution is critical for the health of the business. Symbio reenergizes this space with long-sought-after versality, personalization and immersive experiences for a new era of fitness. We see Symbio as a catalyst for innovation not only within our own company, but also the bellwether for innovation in the cardio market at large." Strength Portfolio Highlights Alongside Symbio, the Life Fitness booth will also feature an array of new products from the fitness brand's strength portfolio. Along with new benches, Insignia machines with connected fitness, and Hammer Strength plate-loaded units, the booth will highlight the Dual Adjustable Pulley with Progressive Stabilization and the Assisted Nordic Ham. Dual Adjustable Pulley: The Dual Adjustable Pulley sets the standard for versatility and workout effectiveness — allowing for nearly endless strength activities to benefit exercisers looking for increased variety and facilities wishing to maximize their strength floor space. Most notably, this pulley system features a patented Progressive Stabilization system, which delivers a more functional cable training experience, a low starting resistance, cabling for dynamic movements, and a patented adjustable stability pad for support during key movements. Assisted Nordic Ham: The Hammer Strength Assisted Nordic Ham is a plate-loaded product which allows athletes to execute full-range Nordic Hamstring Curls. This product features a single adjustment to accommodate varying size users and a counterbalanced design, that means the more weight a user adds, the easier the curl becomes. Digital Solutions HighlightsThe company is also excited to launch Life Fitness Digital Solutions, the evolution of the suite of software platforms that connects Life Fitness equipment with tools to deliver more personalized workout experiences for trainers and exercisers, while maximizing profitability for facility operators. Life Fitness Connect System, featuring Connect Kit, Trainer Connect and the exerciser-facing Connect app: The Connect System seamlessly integrates Life Fitness cardio, strength, and functional zones; exercisers can receive comprehensive tracking and workout guidance via the new Connect App; trainers can deliver personalized coaching through Trainer Connect. These Life Fitness tools, including tracking sensors for strength equipment, are part of the company's acquisition of Sony Advagym. Facility Connect is the next-generation asset management platform to maintain optimal equipment performance and make data-driven decisions to manage facilities, provide custom video content and personalize equipment options. On-Site Activities At IHRSA 2024 in Los Angeles, Life Fitness will be located at Booth 1700, March 7-8, offering several on-site activities, including: An opportunity to experience the Symbio series, the new ultra-premium product collection. An opportunity to test other Life Fitness and Hammer Strength products. Informational group sessions with Derek Hansen, CSCS, Sprint and Running Coach, and Don Saladino, Coach and Fitness Entrepreneur. Educational session "Running Towards Innovation – Energizing Your Cardio Space with Engaging Exerciser Experiences," featuring Derek Hansen, Don Saladino and Leigh Wierichs, Life Fitness, Global Training and Education Manager, March 7 @ 1:00pm PST, Los Angeles Convention Center, Room 402A. For more information about this Life Fitness' presence at IHRSA 2024 please contact: Life Fitness:Media Contact: [Rekha S. Rao]Email: [rekha.rao@lifefitness.com] About Life Fitness Life Fitness is the trusted strategic partner to its customers, advancing its businesses around the globe and seamlessly bringing the most recognized, high performance, and innovative equipment and technology to fitness enthusiasts wherever and whenever they are inspired to work out. The company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness, Hammer Strength and ICG brands. Its equipment is distributed to over 250,000 fitness facilities in more than 160 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com. Life Fitness
SAN FRANCISCO, March 5, 2024 /PRNewswire/ -- Heybike, a leading manufacturer specializing in making and selling high-quality electric bikes, will soon announce a new e-bike model called Hero. It is a carbon fiber e-bike with a powerful 750W mid-drive motor and full suspension system. Before its upcoming release, there is some interesting background information about Hero. Heybike Founder's Intention and Vision of Making Hero E-bike By creating the Hero e-bike, Jason Fang, Heybike's founder, aims to meet the evolving needs and riding requirements of a diverse range of riders. The Hero e-bike is crafted to be a powerful electric bike that can conquer any terrain with ease and upgrade cycling experience. Equipped with an advanced 750W mid-drive motor that offers exceptional stability and up to 160N•m torque, Hero redefines riding performance. Jason Fang believes the Hero e-bike will certainly empower riders to shatter riding boundaries and enjoy cycling excitement! Moreover, promoting a greener lifestyle is the permanent goal of Heybike. Crafted from T800 carbon fiber, the Hero's bike frame combines strength and lightness, ensuring exceptional durability and reducing the bike's weight. The production of carbon fiber consumes less energy than steel and less waste is created, which is significant in protecting the natural environment. Besides, the bike's 864Wh battery, certified with UL2849 (TÜV), provides worry-free traveling with up to 60 miles on a single charge. Instead of driving a car, more people may choose to ride the Hero e-bike when going out, which is helpful in reducing carbon emissions and promoting eco-friendly transportation options. Heybike Team's R&D Procedure for Making Hero E-bike The Heybike team's research and development (R&D) procedure for creating the Hero e-bike was meticulous and thorough. They left no stone unturned in their quest to make a truly exceptional electric bike. The R&D process began with extensive market research and analysis to identify the needs and preferences of riders. Numerous questionnaires were distributed to collect suggestions. All the valuable insights guided Heybike design and engineering teams in developing a bike that would surpass expectations. The engineering team employed innovative technology to produce Hero's carbon fiber frame, state-of-the-art full suspension system, and superb motor. As for testing the bike, more than 300 experiments were carried out and all the data were carefully calculated and checked. It took about one year and a half to finish the whole procedure. Heybike's dedication to innovation and quality was evident in every aspect of the Hero e-bike. Every step of making Hero involved many endeavors to guarantee its premium quality. Hero E-bike's Design -- Sleek and Stylish This Hero e-bike boasts a sleek and stylish design that is sure to turn heads and capture the attention of cycling enthusiasts everywhere. It has two versions: step-through and trapeze. Heybike's designers worked hard together to draw at least 150 drafts and make revisions over and over again. Every detail was taken into consideration to portray Hero's charming appearance and modern aesthetics, making it a true fashion statement on the road. As Hero's slogan goes, "Forged For Any Challenge; Your Legend Starts Here", it is bound to reinforce riders' confidence like a "real hero"! There is no doubt that the Hero e-bike represents the future of electric biking, which combines sleek design, advanced technology, and unparalleled performance. Before the official release, this web page (Heybike Hero) shows more information about it. The super early bird price for Hero Mid-drive motor (step-through/trapeze frame) is $2699 and for Rear hub motor (step-through/trapeze frame) is $2399. There are also 150 coupons (pre-pay $50 for $500 off) for customers to buy via this web page. Get a $50 for $500 voucher to enjoy additional savings, get the mid-drive option at $2199 and the rear hub option at $1899. The coupon can only be used for purchasing Hero during its crowdfunding period on the Indiegogo platform. About Heybike® Heybike, specializing in manufacturing smart and high-quality electric bikes, comes into being with the mission to provide everyone with the best riding experience and help create a greener planet. It puts forward an ultimate mode of transportation by offering two options for every rider: self-pedaling with the assistance of an electric motor, or setting your feet free by riding the bike with battery power. Heybike is committed to bringing innovations to the marketplace and expanding product lines to meet the needs of its customers, fostering a lifestyle that brings people together and makes travel easy. For more information on Heybike's latest products and to stay up to date on news from the company, visit www.heybike.com and follow Heybike on Facebook, @heybikeofficial on Twitter, heybike_official on Instagram and YouTube. To have a test ride of Heybike e-bikes and learn more information, you can visit its local dealers.
ROSEMONT, Ill., March 2, 2024 /PRNewswire/ -- Life Fitness, the global leader in commercial fitness equipment, is pleased to announce the promotion of Andrew Mahadevan, Vice President & Managing Director, to Chief Commercial Officer, effective April 1. Mr. Mahadevan's announcement follows the retirement of Frank van de Ven, current Chief Commercial Officer. Life Fitness Since joining Life Fitness in 2015, Mr. Mahadevan has held various leadership roles across the Americas and Asia Pacific, overseeing key accounts and distribution businesses. He has led Life Fitness' Asia Pacific region as Vice President & Managing Director since 2019. Jim Pisani, Chief Executive Officer of Life Fitness, said, "Andrew has a proven track record of delivering exceptional value to our customers. He has extensive experience building high-performing teams, strengthening key customer partnerships across diverse end markets, and expanding Life Fitness' presence in high growth, emerging markets. Andrew will continue building on our industry-leading reputation for providing quality products and excellent service levels to our customers." Since joining Life Fitness in 1996, Frank van de Ven has played an integral role in expanding the company's global business in EMEA and Asia Pacific as Vice President of International Sales. In 2022, he was named Chief Commercial Officer and extended his responsibilities to include global sales and marketing. Mr. Pisani continued, "Within Life Fitness and throughout the fitness industry, Frank is well known as a leader and coach. We express our gratitude to Frank for his leadership, energy, and passion, as well as his invaluable contributions to Life Fitness." Life Fitness will honor Mr. van de Ven for his leadership and service at the company's booth at IHRSA 2024 on March 7. Life Fitness:Media Contact: Rekha S. RaoEmail: rekha.rao@lifefitness.com About Life FitnessLife Fitness is the trusted strategic partner to its customers, advancing their businesses around the globe and seamlessly bringing the most recognized, high performance, and innovative equipment and technology to fitness enthusiasts wherever and whenever they are inspired to work out. The company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness, Hammer Strength and ICG brands. Its equipment is distributed to over 250,000 fitness facilities in more than 160 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com.
New partnership focuses on enhancing global tennis and its long-term future, elevating youth and unlocking opportunities for tennis' next generation PIF to serve as the official naming partner of the ATP Rankings Partnership incorporates PIF's four sponsorship pillars: inclusivity, sustainability, youth and technology RIYADH, Saudi Arabia, Feb. 28, 2024 /PRNewswire/ -- The Public Investment Fund (PIF) and ATP today unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport. The major partnership will see PIF become the official naming partner of the ATP Rankings, celebrating players' journeys and progress across the season and championing excellence as the Year-End No. 1, presented by PIF, is crowned at the Nitto ATP Finals which will take place in Turin, Italy until 2025. PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. Following the launch of ATP's Baseline program earlier this year, PIF has further committed to develop and unlock new opportunities for young players and player pathway initiatives, providing a significant boost to the game's next generation of stars. The ATP partnership forms part of PIF's broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand's four pillars: inclusivity, sustainability, youth and technology. Together, PIF and ATP will also collaborate to elevate the long-term future of tennis. PIF will actively contribute to ATP's OneVision Strategic Plan which focuses on driving unity, enhancing fan experiences and leveraging scalable growth opportunities across the sport. Massimo Calvelli, ATP CEO, said: "Our strategic partnership with PIF marks a major moment for tennis. It's a shared commitment to propel the future of the sport. With PIF's dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress." Mohamed AlSayyad, Head of Corporate Brand at PIF, said: "As PIF expands its portfolio of innovative sponsorships, our commitment to 'Invested in Better' remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation. This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world.'' Tennis is rapidly becoming a key sport in Saudi Arabia. Between 2019 and 2023, the number of registered players increased by 46%. PIF will leverage ATP's expertise to develop further opportunities for young Saudis in tennis, including via state-of-the-art facilities, coaching, and an enhanced player pathway in Saudi Arabia. About PIF: The Public Investment Fund (PIF) is one of the largest and most impactful sovereign wealth funds in the world. Since 2015, when the Board was reconstituted and oversight transferred to the Council of Economic and Development Affairs, PIF's board of directors has been chaired by His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz, Prime Minister, Chairman of the Council of Economic and Development Affairs, and Chairman of the Public Investment Fund. PIF plays a leading role in advancing Saudi Arabia's economic transformation and diversification, as well as contributing to shaping the future of the global economy. Since 2017, PIF has established over 90 companies. PIF is building a diversified portfolio by entering into attractive and long-term investment opportunities in 13 strategic sectors in Saudi Arabia and globally. www.pif.gov.sa About The ATP: As the global governing body of men's professional tennis, the ATP's mission is to serve tennis. We entertain a billion global fans, showcase the world's greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world's top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com. This material is distributed by Teneo Strategy LLC on behalf of the PIF. Additional information is available at the Department of Justice, Washington, DC.
Uchinogym to Exclusively Carry the REP Line DENVER, Feb. 23, 2024 /PRNewswire/ -- Leading the charge in the fitness equipment industry, REP Fitness proudly unveils a transformative collaboration with Uchinogym, a premier distributor in Japan. This partnership signifies a significant stride in REP's ongoing commitment to expanding access to top-tier fitness equipment worldwide. The strategic alliance with our Japanese distributor underscores REP's dedication to delivering unparalleled products to fitness enthusiasts in the region. This venture aims to meet the escalating demand for high-quality fitness gear in Japan, solidifying REP Fitness' position as a global leader in the industry. "We are delighted to announce our collaboration with Uchinogym, our esteemed distributor in Japan," expressed Ryan McGrotty, Co-founder and CEO at REP. "This partnership seamlessly aligns with our vision of empowering individuals to attain their fitness objectives by providing access to the finest equipment available. Japan has a thriving fitness community, and we are thrilled to be an integral part of it." The collaboration empowers commercial gyms, home gyms, and more with exclusive access to REP's product line, celebrated for its innovation, versatility, and durability. From power racks and benches to barbells and weight plates, REP offers a comprehensive range tailored to meet the diverse needs of fitness enthusiasts at every level. ABOUT REP FITNESSREP Fitness engineers and sells world-class, innovative strength equipment that is sold around the world. REP was founded in Colorado in 2012 by two brothers with a shared passion for fitness and has grown into a team of more than 200 with distribution, offices, and manufacturing all over the world. That shared passion for strength is what drives REP's innovative spirit today, where creating class-leading fitness equipment is paramount. REP has been listed twice on the Inc. 5000 fastest-growing companies — in 2018 (#450) and in 2021 (#962). REP products are frequently listed as top choices in many fitness publications, such as Men's Health. For more information about REP, visit https://www.repfitness.com ABOUT UCHINOGYMUchinogym is a distributor of premium fitness equipment built to the highest standards. The company was founded in 2021 in Tokyo by Tomoyuki Tamura as a distributor of Panatta. We offer a one-stop shop for all the equipment you need, including cardio, strength machines, free weights, and gym flooring. For more information about Uchinogym, visit https://uchinogym.com Logo - https://mma.prnasia.com/media2/2305735/4558318/Rep_Fitness_Logo.jpg?p=medium600
With 30 Years of Cycling Experience and Dedication, Creating Cycling Apparel Truly Made for Women WILMINGTON, Del., Feb. 21, 2024 /PRNewswire/ -- "When I was 22, I woke up on the floor of a store, surrounded by people asking me my name and where I lived. I knew the answers, but I couldn't tell them." This seizure and the following diagnosis of epilepsy cost Marion Clignet her driver's license, and she started commuting by bicycle. Thus began the champion's journey of an epilepsy patient. Since 1990, she has placed first in six world championship and won two silver medals at the Olympics representing France. She also broke the world record at the time in 1996 and won the French national championship many times including individual pursuit and road races. projects. She achieved more than 350 victories in her career, including stage wins and winning jerseys in the women's Tour de France and the Giro Women's Tour. Besides cycling, Clignet was also an accomplished mountain runner, winning the French long-distance running and cycling duathlon championship and six middle-distance triathlons. She competed against men in Brittany multiple times, winning many supporters and bringing more public attention to women's cycling. After retiring from competitive cycling, she continued to invest in cycling education and the rights of female cyclists, dedicated to advancing women's cycling. Throughout her 30-year cycling career, she overcame the hardships of training and the unfair treatment of women in the competition but never found cycling apparel truly designed for women, fitting their anatomical structure, physiological needs, and aesthetic demands. In her professional journey, Clignet tried various cycling shorts and jerseys only to find out that most ill-fitting apparel caused severe skin damage, sweat accumulation hindered temperature regulation impairing endurance, and chafing from the saddle led to injuries. Whether in training or competition, she looked for cycling apparel that perfectly addressed muscle protection, comfort, and aesthetics. She believed that solving these issues could make more women fall in love with the sport of cycling. However, most women's cycling apparel on the market was just a scaled-down version of men's with a different print, until she encountered Jelenew, a women's sports brand genuinely committed to addressing these issues. She decided to join Jelenew and start her new venture—creating cycling apparel that truly meets women's needs and promotes the development of women's cycling. Just as she overcame the obstacles of her illness and continuously broke her records, creating high-performance and aesthetically pleasing cycling apparel became her new challenge. Jelenew used haute couture draping techniques to solve issues for female cyclists such as chest pressure, weak waist and abdominal core muscle support, and insufficient fit and flexibility in shoulders and armpits area. After joining Jelenew, Clignet co-founded "Sprinters Jersey Lab" with the Jelenew design team—a lab that could lead a revolution in sports apparel, with Sprinters Jersey holding special significance for Clignet, as it was the jersey she won in the longest women's stage race in Idaho. In the lab, Clignet turned past troubles into research topics. She works with the Jelenew design team to derive solutions from haute couture techniques, addressing fitting issues with CurveTec™ technology, reducing friction, providing muscle protection, and aiding in power generation. The Sprinters Jersey Lab created a internal climate control system with fabric technology tailored for different body zones. The Sprinters Jersey Lab also developed cutting-edge seamless fit technology, friction-free stitching technology, and scientific seam positions to avoid wear and damage to sensitive areas. After each development, Clignet personally participated in testing and refinement with professional cyclists to ensure the product met both athletic performance as well as women's needs. When she wore Jelenew's cycling apparel to the "Le Marion Clignet" epilepsy charity bike race, she was praised for the design of her cycling apparel for the first time, reinforcing her belief that fashion is an indispensable part of women's sports. Following the haute couture approach, Clignet and the design team continuously sought outstanding collaborators in the industry, applying top garment-making techniques to upgrade the performance of sportswear while also adding a touch of fashion. Blending performance with aesthetics to improve women's athletic performance and make sports more enjoyable. This is the promise issued by Clignet through Jelenew's "Sprinters Jersey Lab". This project is her new journey to accomplish her mission to empower women cyclists around the world. About Jelenew Founded in 2021, inspired by cycling, Jelenew provides sportswear that perfectly blends performance and aesthetics for women and extends to a lifestyle collection based on speed and power sports to meet more diversified needs. Jelenew, joined by world women's cycling champion Marion Clignet for technical guidance, founded "Sprinters Jersey Lab" based on Jelenew's proprietary technology CurveTec™ and 30 years of cycling experience to lead industry innovation.
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