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Korea's largest startup festival, COMEUP 2025, opens on December 10 (KST), bringing together innovative startups, global and domestic investors, and major corporations. From December 10–12 at COEX Seoul, the three-day event features conferences, exhibitions, IR pitching, business matchmaking, and open innovation programs across the themes of Deep Tech, Global, and Entrepreneurship. SEOUL, South Korea, Dec. 12, 2025 /PRNewswire/ -- The Ministry of SMEs and Startups (MSS, Minister Sungsook Han) and the Korea Startup Forum (KSF, Chairman Sangwoo Han) announced that COMEUP 2025, Korea's largest global startup festival, officially opened on Wednesday, December 10 at COEX Seoul. Launched in 2019, COMEUP has grown into a premier platform where innovative startups, global and domestic investors, and major corporations gather to exchange insights and explore opportunities for collaboration. COMEUP 2025_ Recode the Future — Officially Opens in Seoul Now in its seventh year, COMEUP 2025 is taking place from December 10 to 12 under the slogan "Recode the Future." A wide range of programs, including conferences, exhibitions, IR pitching, and open innovation sessions, are being held across three core themes: Tech, Global, and Entrepreneurship. The festival began with an opening performance by Jinwoo Kim, CEO of LINER, an AI search engine startup selected as a 2025 "Pre-Unicorn." His interactive demonstration with AI delivered the message that while AI predicts the future, startups are the ones who rewrite it. This year's event features 275 startups from 46 countries presenting their technologies and services. Seven countries, including Saudi Arabia and India, have set up national pavilions to showcase their ecosystems and promote their leading startups. Key figures from the global tech and startup ecosystems are also taking the stage throughout the festival. Tareq Amin, CEO of HUMAIN, Saudi Arabia's national AI company, and Sunghyun Park, CEO of Rebellions, are delivering keynote speeches aligned with the festival theme, "Recode the Future." Additional conference sessions over the three days explore diverse topics such as the future of the app ecosystem in the AI era, technologies addressing the climate crisis, emerging Gen-Z entrepreneurs born in 2004–2006, and the realities of a founder's life as seen through the eyes of their children. COMEUP 2025 also offers expanded opportunities for startups to meet global investors and leading corporations. A wide range of global VCs, CVCs, and accelerators have been invited to strengthen investment and partnership channels. Thirty-five global and major Korean corporations are participating on-site to engage with startups and explore co-innovation possibilities. More than 2,000 business matchmaking meetings are being arranged, supported by investor booths and corporate booths where startups can hold on-site meetings even without prior matchmaking. A series of major side programs are taking place alongside the main festival. These include the opening ceremony of the OpenData X AI Challenge, offering AI startups opportunities for testing and validation, the Challenge! K-Startup 2025 Grand Finale, the nation's largest joint startup competition hosted by 10 government ministries; and the 2025 K-Startup Grand Challenge Demo Day, showcasing the year's top foreign startup teams. The Venture & Startup Awards Ceremony, recognizing individuals and organizations that have contributed to Korea's startup ecosystem, is also being held during the event period. Major sessions and programs from COMEUP 2025 will be available for replay on the official COMEUP YouTube channel. comeup.org https://www.youtube.com/@COMEUP_org
SINGAPORE, Dec. 10, 2025 /PRNewswire/ -- The Association of Trade and Commerce (ATC) successfully concluded the Singapore SMESummit 2025 ("SME Summit"), Singapore's annual pinnacle event for enterprises and Small and Medium Enterprises (SMEs). Held at Marina Bay Sands Expo & Convention Centre on 03 December 2025, this year's summit convened more than 1,000 local and foreign business owners, founders, innovators, and ecosystem partners, reaffirming Singapore's commitment to strengthening its enterprise sector and supporting businesses in scaling beyond domestic borders. SMESummit 2025 Organising Committee with GOH Mr Zhulkarnian Abdul Rahim Graced and officially opened by Guest of Honour, Mr Zhulkarnian Abdul Rahim, the SME Summit centred on the theme "From Local Strength to Global Impact." In his opening address, Mr Zhulkarnian highlighted the importance of building strong business fundamentals, deepening enterprise capabilities, and accelerating innovation so that Singapore SMEs remain resilient and competitive in a rapidly globalising economy. He encouraged businesses to seize opportunities abroad while staying rooted in strong local values, industry collaboration, and community support. A National Platform Advancing Enterprise Capability, Innovation, and Internationalisation The SME Summit featured a full day of high-level discussions, keynote presentations, fireside chats, and thematic sessions designed to address the most pressing challenges and opportunities facing Singapore enterprises. The full day summit's agenda covered key business topics and placed strong emphasis on: 1. Enterprise Capability Development Sessions focused on practical frameworks for strengthening internal processes, financial resilience, leadership development, and future-ready talent strategies. Speakers emphasised that long-term competitiveness begins with strong core capabilities at home. 2. Digital Transformation & Innovation Industry experts showcased the importance of cybersecurity adoption and implementation with SMEs and how advancements in digital tools, automation, data analytics, and artificial intelligence can boost operational efficiency and unlock new business models. Real-world case studies illustrated how SMEs can adopt scalable technologies without heavy upfront cost. SMESummit Exhibiting Section (In Picture: CardUp Pte Ltd) 3. Global Expansion & Cross-Border Opportunities The SME Summit brought regional and global market experts together to discuss emerging opportunities in Southeast Asia, the Middle East, and beyond. Several sessions explored international market entry strategies, global branding, cross-border partnerships, and the pivotal role of intellectual property in supporting overseas expansion. 4. Strengthening the Singapore Enterprise Brand Fireside Chat and Panel Discussion at the SMESummit 2025. Panelist from Left to Right - Mr Dixon Soh (CHP Law LLC), Ms Shenaz Bilkis (SAP Asia), Mr Hong Qibin (Council Member, ATC), Mr Mike Krishnan (SMECentre@SICCI), Mr Tony Lugg (Project Argus Pte Ltd) Panel discussions highlighted how the Singapore brand known for trust, reliability, and quality continues to give local enterprises an edge globally. Speakers shared how businesses can position themselves to ride on Singapore's reputation while differentiating their value proposition internationally. One of the key highlights of the SME Summit was the fireside chat, titled "Scaling Beyond Singapore – SMEs for Global Expansion". The fireside chat brought together business leaders and industry experts who shared insights on navigating new markets, building cross-border partnerships, leveraging digital tools and protecting intellectual property in global expansion efforts. The discussion emphasised the importance of capability building, innovation and strategic readiness as SMEs take bold steps toward internationalisation. 5. Recognising Committed Singapore SMEs for Business Excellence under the Singapore SME 500 Award The SME Summit also provided a platform to acknowledge the commitment and perseverance of Singapore's SMEs that continue to uphold high standards of business excellence, capabilities and forward momentum. As part of the SME Summit's agenda, outstanding and high performing local SMEs were recognised under the Singapore SME 500 Award (https://sme500.atc.sg) - one of Singapore's long running and highly regarded business award that celebrates enterprises strong business fundamentals, consistent fiscal performance, commitment to business excellence and the capability to scale. Singapore SME 500 Award 2025 - Consecutive 4 Years Award Winners These enterprises represent the resilience, adaptability and leadership that defines Singapore's enterprise community. Their achievements served as a testament to the importance of continues capability development and innovation, reinforcing the critical role SMEs play in driving economic growth and elevating the standards of the enterprise community. The Singapore SME 500 Award also underscored ATC's commitment to honouring committed enterprises that embody the spirit of progress and business excellence, and are well positioned to scale further in the years ahead. Showcasing Industry Solutions, Support for SMEs and Strengthening Partnerships Alongside the conference programme, a dedicated exhibition segment brought together solutions providers, innovators, supporting agencies for local SMEs and ecosystem partners who showcased practical tools and resources that are designed to support SMEs in all stages their business development journey. Exhibiting Section of the SMESummit 2025 These included digital transformation solutions, cyber security providers, financial services, productivity solutions and foreign partners of ATC whom are ready to support Singapore SMEs' expansion across the border. ATC expressed appreciation to all supporting partners, noting that strong and multi-stakeholder collaboration is essential to developing an enterprise ecosystem that is resilient, future ready and globally competitive. The SME Summit served as a meaningful platform for partners to meet business owners, exchange insights and explore new collaborations. Growing Regional Recognition and Influence Since the inaugural launch of the SME Summit, the summit has grown into a prominent regional platform for Singapore SMEs to congregate, network and collaborate. Bringing Singapore SMEs and business leaders together from more than 15 industries and trade sectors, the SME Summit attracts increasing interest from ASEAN and Asia-Pacific markets. This year's turnout reflects the strong momentum and determination within Singapore's SME sector to elevate capability and pursue new frontiers of growth. Conference Section of the SMESummit 2025 ATC also noted that with shifting global economic dynamics, supply chain realignment and rising digital adoption with the use of AI, the next decade presents one of the most significant windows of opportunities for Singapore's businesses to expand globally. "The SMESummit 2025 underscores the readiness of Singapore enterprises to embrace innovation, scale their operations, and take their brands global. This year's theme - 'From Local Strength to Global Impact' represents a clear ambition: to nurture strong business foundations locally while equipping SMEs with the capability, confidence and connectivity to grow internationally. We extend our deepest appreciation to our Guest of Honour, partners, speakers and delegates for making this year's Summit a powerful and forward-looking platform for our enterprise community."Dato Seri Ashraf Bakar, Council Member, Association of Trade and Commerce (ATC) About the Singapore SMESummit The SMESummit, organised by the Association of Trade and Commerce (ATC), is an annual highly anticipated business event that brings together local Small-Medium Enterprises (SMEs), innovators, entrepreneurs, industry experts and thought leaders to explore the dynamic and ever-evolving landscape of our local SMEs. ATC and partners of the SMESummit brings a wealth of experience and expertise, and with a keen understanding of the challenges and opportunities that SMEs face, the SMESummit agenda provides attendees with relevant insights, cutting-edge strategies, and unparalleled networking opportunities. The SMESummit plays a pivotal role in connecting businesses, facilitating knowledge exchange, and ultimately contributing to the overall advancement of Singapore's SME sector. For more information on the Singapore SMESummit, please visit https://smesummit.sg. About the Association of Trade and Commerce (ATC) The Association of Trade and Commerce (ATC) is a business association dedicated to advocating and representing the interests of Singapore's enterprises across diverse industries and trade sectors. As an enterprise-centric and community-based organisation, ATC actively advocates for the growth and development of businesses, focusing on key pillars such as capability building, transformation, globalisation, and community engagement. ATC is committed to fostering a pro-enterprise trade environment in Singapore. We engage closely with the business community, as well as private and public sector partners, to design and implement relevant programmes that supports enterprises to innovate, transform, and expand internationally. As a trusted advocate, strategic partner, and dynamic network, ATC plays a pivotal role in enabling enterprises to thrive in an evolving economic landscape. For more information on ATC, please visit https://atc.sg.
KUALA LUMPUR, Malaysia, Dec. 9, 2025 /PRNewswire/ -- In a move that reflects the shifting expectations of Malaysia's modern workforce, VSure Group and virtual healthcare provider HEYDOC Health have jointly launched CareConnect Suite, a new digital ecosystem aimed at closing long-standing gaps in employee benefits for small and medium enterprises (SMEs). VSure and HEYDOC Health Introduce CareConnect Suite, Transforming SME Protection and Digital Healthcare in Malaysia The foundation of CareConnect Suite is the combination of EzPA — VSure's uniquely curated, affordable and accessible PA protection with hospital income benefit — and FutureK, HEYDOC Health's digitally integrated outpatient care model. CareConnect Suite is part of VSure SME Pro, the company's broader initiative to strengthen protection and financial resilience for small businesses through simple and affordable digital solutions. VSure SME Pro was developed following VSure's recognition as the Malaysia winner of the UNDP–Generali Insurance Innovation Challenge 2024, which acknowledged the company's innovative approach to supporting SMEs. The partnership brings together two fast-growing players from Malaysia's insurtech and healthtech sectors. Their combined solution offers personal accident protection, hospitalisation income replacement, virtual doctor consultations, digital pharmacy services and nationwide medication fulfilment — all delivered through a single, connected platform. While employee benefit programmes have traditionally been dominated by large insurers and corporate medical providers, both companies believe that SMEs — which make up over 97% of all Malaysian businesses — have been largely left out of the conversation. A Growing Need Among Underserved SMEs Rising healthcare costs, talent competitiveness, and the growing prevalence of freelance and gig-based work have pushed SMEs to re-evaluate how they support their workers. Yet many smaller firms lack the resources to offer conventional medical benefits, which often come with high premiums, restrictive underwriting, and heavy administrative demands. VSure and HEYDOC Health say CareConnect Suite is designed to fill this gap with a more practical proposition: RM20 per employee per month Unlimited virtual healthcare Integrated protection and medication services Paperless onboarding "The majority of Malaysia's workforce sits within SMEs, but access to traditional employee benefits has not kept pace with their needs," said Eddy Wong, Co-Founder & CEO of VSure Group. "CareConnect Suite is our way of offering SMEs a realistic path forward — something affordable, something simple, and something that actually works for their teams." The solution also extends beyond employers. Freelancers, gig-workers, individuals and families can subscribe directly to the same ecosystem, mirroring global trends in personalised, digital-first healthcare. Where Protection Meets Virtual Healthcare What differentiates CareConnect Suite from typical insurer–telehealth tie-ups is the level of integration behind the scenes. A user can consult a doctor, receive an e-prescription, confirm medication fulfilment and activate protection benefits — all without switching platforms. For HEYDOC Health, which operates the FutureK hybrid care model, the partnership offers a channel to deliver affordable outpatient care at a wider scale. "This collaboration brings together digital-first insurance, hybrid outpatient care and drug-pricing optimisation in a transparent and cost-efficient manner," said Dr. Raymond Choy, CEO of HEYDOC Health. "It moves us closer to a healthcare environment that is inclusive, preventive and sustainable. We are excited to expand this partnership to more communities across Malaysia and beyond." A Step Forward for Malaysia's Digital Health and Insurtech Sectors Industry analysts note that Malaysia has seen rapid growth in telehealth and digital protection solutions, fuelled by pandemic-driven adoption and rising expectations for on-demand services. CareConnect Suite is one of the few offerings in the market that blends: protection, outpatient care, medication logistics, and digital onboarding into a single, SME-friendly package. The companies also believe the model can scale regionally, especially across markets where SMEs form the economic backbone and digital healthcare uptake is accelerating. About VSure Group VSure is a pioneer in digital, on-demand and embedded protection in Malaysia, offering micro-duration and accessible coverage for consumers, SMEs and enterprises. The company was recognised by UNDP as the Malaysia Insurance Innovation Challenge Fund Winner 2024 About HEYDOC Health HEYDOC Health is a leading digital health company in Malaysia, offering AI-powered healthcare infrastructure solutions including telehealth and electronic prescriptions (via DOC2US), smart drug formulary and pricing optimisation (via enSURE), and digital outpatient programs such as FutureK. Heydoc Health is committed to transforming healthcare delivery through technology, transparency, and trust. Call to Action (CTA) SMEs, freelancers and individuals who are interested in CareConnect Suite can visit:https://www.vsure.life/careconnect_suite.php to learn more about the offering and proceed with their subscription. Businesses looking to explore the full range of SME-focused solutions under VSure SME Pro may visit: https://www.vsure.life/smepro
Showcasing transformative edge AI innovations across robotics, healthcare and smart city solutions SEOUL, South Korea, Dec. 8, 2025 /PRNewswire/ -- Qualcomm Technologies, Inc. hosted the Qualcomm AI Program for Innovators (QAIPI) 2025 – APAC Demo Day in Seoul, where 15 shortlisted startups from Japan, Singapore, and South Korea presented on-device AI solutions by leveraging Snapdragon® X Series processors, Snapdragon® 8 Series Mobile Platforms and Qualcomm Dragonwing™ products. These solutions demonstrate how real-time, power-efficient AI inference runs directly on Qualcomm® platforms enabling new capabilities across robotics, healthcare and smart cities. The “Qualcomm AI Innovators Program 2025 – APAC Demo Day” held in Seoul was attended by (from left) Yvie Tai, Qualcomm Director of Business Development; O.H. Kwon, President of Qualcomm APAC; Noh Young-seok, First Vice Minister of the Ministry of SMEs and Startups, South Korea; Sudeepto Roy, Qualcomm Vice President of Engineering and Lead for Global Ecosystem Development Program; Sang-pyo Kim, President of Qualcomm Korea; and representative from the U.S. Embassy in Korea. As part of the six-month Mentorship Phase, participating startups received technical support from Qualcomm engineers, access to Qualcomm Technologies' hardware development kits, as well as business workshops designed to support deployment readiness. The program also includes intellectual property (IP) training and eligibility for a patent filing incentive of up to US$5,000, reinforcing long-term competitiveness and ecosystem growth. The 15 shortlisted teams presenting at Demo Day are (in alphabetical order): AMATAMA, Cear, Guide Robotics, ModAstera, and Noahlogy from Japan; AI Seer, Biorithm, LINGOAI, MetaOptics, and Vilota from Singapore; and BanyaAI, MaumAI, MOTOV, SAKAK, and SqueezeBits from South Korea. The latest wave of startups highlights the transformative potential of edge AI across industries. Applications range from robotics and computer vision in industrial operations, to analytics platforms in healthcare, and smart city solutions. Innovations in on-device AI are delivering personalized, privacy-preserving experiences, demonstrating how edge AI, integrated with Qualcomm Technologies' powerful mobile, computing, and industrial and embedded IoT (IEoT) platforms, is creating real-world impact. Qualcomm also led four Singapore startups—Biorithm, LingoAI, MetaOptics, and Vilota to demo at the Singapore Week of Innovation and Technology (SWITCH) from October 29 to 31, 2025. The companies showcased edge AI innovations spanning healthcare monitoring, real-time translation, advanced metalens optics, and robotics perception, showcasing the cutting-edge technologies shaping the future of AI-enabled solutions. "AI continues to reshape industries globally, and we are excited to empower innovators in the Asia-Pacific region to lead this evolution," said O.H. Kwon, Senior Vice President & President, Qualcomm APAC. "We are committed to supporting innovators as they move from prototyping to real deployment, and to actively building the next generation of the region's AI ecosystem. Through our global technology leadership and ongoing investment in developer enablement, we are empowering teams to scale their solutions, create new market opportunities, and drive long-term innovation across industries." "We are anchoring high-performance, energy-efficient edge computing in the deep domain expertise of inventors in Japan, Singapore, and South Korea—the essential catalyst for deploying embodied AI across diverse regional workflows," said Sudeepto Roy, Vice President of Engineering for Qualcomm Incorporated and Lead of Qualcomm's Global Ecosystem Development Program. "By providing advanced platforms and guidance on patent protection, we empower these innovators to translate their specific industrial insights into scalable solutions, effectively reimagining their operations for the age of physical AI." Qualcomm Technologies continues to drive the global deployment of edge AI. In addition to empowering end devices through its technology platforms—combining AI, high-performance, low-power computing, and connectivity—Qualcomm Technologies has further expanded developer resources and its innovation ecosystem by acquiring the premier open-source hardware and software company, Arduino. The new Arduino UNO Q, Arduino's first dual-brain board, will enable millions of developers with the power of Qualcomm Dragonwing processors. Looking ahead to the Qualcomm AI Program for Innovators (QAIPI) 2026 – APAC, the program will continue to empower startups across the region and drive innovation through platforms such as Arduino for rapid prototyping, along with expanded support for device-level AI and machine learning integration. These efforts reinforce Qualcomm Technologies' commitment to open-source collaboration and ecosystem development, enabling startups to progress efficiently from early concepts to prototypes and market-ready solutions, while supporting their transition from innovation to patentable IP. Further details of QAIPI 2026 will be announced in the near future. For more information, please visit the program website: www.qualcomm.com/ai-program-for-innovators/apac. About Qualcomm Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Building on our 40 years of technology leadership in creating era-defining breakthroughs, we deliver a broad portfolio of solutions built with our leading-edge AI, high-performance, low-power computing, and unrivaled connectivity. Our Snapdragon® platforms power extraordinary consumer experiences, and our Qualcomm Dragonwing™ products empower businesses and industries to scale to new heights. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated. Snapdragon, Qualcomm and Qualcomm Dragonwing are trademarks or registered trademarks of Qualcomm Incorporated. ARDUINO and other Arduino brands and logos are trademarks of Arduino SrL. CONTACT: qaipi_apac@qualcomm.com O.H. Kwon, Senior Vice President & President, Qualcomm APAC, delivered the opening remarks at the “Qualcomm AI Innovators Program 2025 – APAC Demo Day” held in Seoul. 15 shortlisted startups from Japan, Singapore, and South Korea presenting their on-device AI solutions, demonstrating real-time, power-efficient AI inference enabled by Qualcomm’s platforms. Startups showcase edge-AI innovations across robotics, healthcare, and smart cities by using Snapdragon X series processors and Qualcomm Dragonwing products.
SYDNEY, Dec. 4, 2025 /PRNewswire/ -- X-Design, the AI branding platform built specifically for the brick-and-mortar economy, today announced it has achieved the #1 Product of the Day on Product Hunt. This milestone marks the launch of its new AI Agent, an autonomous design partner that enables cafés, fitness studios, and service providers to build and maintain a consistent, professional brand identity in minutes. While many AI tools focus on isolated tasks, X-Design's AI Agent creates a unified workflow powered by long-term contextual memory. It serves as an always-on brand manager, ensuring that everything from a shop's logo to its Instagram posts retains the brand's unique "Visual DNA" without requiring users to repeat themselves. Solving the "Visual Consistency" Struggle for SMBsBuilt on insights from over 500 beta users in retail, F&B, and wellness sectors, the Agent addresses the biggest challenge for small businesses: fragmentation. "Small business owners wear every hat, but 'Chief Design Officer' shouldn't have to be one of them," said Elvis, Founder of X-Design. "Reaching No. 1 on Product Hunt validates our belief that branding should be accessible to everyone. We aren't just generating logos; we are giving local shops a partner that remembers their specific style, tone, and preferences, effectively eliminating the need to 'brief' the designer every time they need a new asset." Key Capabilities Powering the Win1. A Full Brand System in Under 10 MinutesInstead of piecing together designs from different tools, users can chat with the AI Agent to generate a complete identity system, including unique logos, color palettes, and typography, in a single conversation. The AI instantly visualizes these elements on real-world mockups like storefront signage and packaging. In beta testing, this streamlined workflow allowed 92% of users to finalize a production-ready brand identity within just 10 minutes.2. The "Always-On" Brand ManagerOnce a brand is established, the Agent automatically saves all assets into a dynamic Brand Kit. This ensures that when a user requests a new asset, such as a holiday promo poster or a menu update, the system generates designs that strictly follow the stored brand guidelines without needing fresh instructions. This automated consistency helped beta users achieve 35% higher visual coherence across their marketing materials.3. Real-World Ready OutputAddressing the specific needs of physical businesses, the Agent produces files formatted for both digital screens and physical print. Whether users need menus, flyers, event signage, or promo cards, the output supports high-resolution formats (including SVG) ready for local print shops, eliminating the need for format conversion.4. AI Photography That Elevates SalesThe platform transforms everyday snapshots into professional marketing assets. With a simple command like "turn this into a studio-quality product photo," the AI enhances lighting, composition, and places products in realistic, on-brand environments. These high-quality visuals are optimized for Instagram, Google Maps, and digital displays, driving up to 41% higher engagement on product posts during early access. Pricing and AvailabilityX-Design is available worldwide at https://www.x-design.com/. The platform offers:1) Free Plan: Essential features for new businesses.2) Pro Plan:Full AI access, unlimited brand assets, and high-res downloads.3) Enterprise Plan: Custom solutions for larger teams. About X-DesignX-Design empowers the heart of the local economy—small businesses—to compete visually with major chains. By combining generative AI with professional design principles, X-Design helps independent sellers create and apply cohesive visual identities across all touchpoints without the complexity or cost of traditional agencies. Press & Partnership ContactEmail: info@x-design.com Website: https://www.x-design.com
SEOUL, South Korea, Dec. 4, 2025 /PRNewswire/ -- Korea is preparing for a defining season in global innovation, as Seoul readies for COMEUP 2025—hosted by the Ministry of SMEs and Startups—and Korean entrepreneurs mark final preparations for their annual journey to Las Vegas for CES 2026. The two stages signal the growing confidence of a startup community that has become one of the most visible, awarded, and closely followed in the world. Under the leadership of Minister Han Seong-sook, a former chief executive of NAVER, Korea's rise on the global innovation stage has been deliberate and sustained. A decade of investment, a maturing entrepreneurial culture, and renewed national focus on technology are reshaping the country's reputation – from a fast adopter to a consistent generator of world-class innovation. This progress is grounded in 30 years of the Special Act on the Promotion of Venture Businesses and 20 years of the Korea Fund of the Funds (KFoF), now one of Asia's most influential public investment vehicles supporting early-stage financing and private capital mobilization. Nowhere is this shift more visible than at CES, where Korean startups have earned an impressive share of Innovation Awards year after year. Their presence – once modest – is now among the largest national contingent at the show, spanning AI, mobility, digital health, green technology, robotics, smart home solutions, beauty tech, and next-generation devices. COMEUP 2025: Seoul's Annual Meeting of Ideas In Seoul, COMEUP has become a fixture of the last-autumn and early-winter calendar, drawing founders, researchers, investors, and policy leaders from around the world. What began as a domestic showcase has evolved into a regional benchmark for emerging technology, offering structured IR matchmaking with multinational companies, global accelerators, and cross-border venture funds. This year's event will attract thousands of participants from 46 countries and feature keynotes by Tareq Amin, CEO of Humain, and Sunghyun Park, CEO of Rebellions – reflecting COMEUP's growing influence in AI and advanced semiconductor innovation. The festival distinguishes itself from SWITCH and VivaTech through its strong public-private model, focus on investor-ready IR sessions, and record of elevating startups that later appear on global stages such as CES and MWC. The Road to Las Vegas: A Stage That Reshaped Korea's Startup Identity The journey from COMEUP in Seoul to CES in Las Vegas has become a meaningful progression for Korean founders, linking early-stage visibility at home with global exposure abroad. At CES 2026, Korea is preparing a substantial national delegation selected through national, regional, and sector-based programs. The K-Startup Pavilion – located in Eureka Park at the Venetian Park – will again serve as a gateway for Korean innovators to meet investors, buyers, global media, and multinational companies seeking next-generation technologies. Korea's strong performance at CES is reflected in consistent Innovation Award recognition across AI systems, digital therapeutics, robotics, autonomous and electric mobility, smart-home technologies, high-performance displays, green-energy solutions, and beauty-tech devices. These are sectors where Korean companies have demonstrated repeated global competitiveness. A Single Trajectory: Outward-Looking and Increasingly Bold While COMEUP and CES serve different purposes, they form a coherent narrative: Korea's startup ecosystem is maturing and broadening its horizons. COMEUP offer breadth – a view of Korea's creative energy at its earliest stages. CES offers sharp global exposure, where award-winning technologies stand alongside the world's most advanced innovations. Korea's innovation landscape is also becoming more international in reverse. Overseas startups are entering Korea through MSS programs, regulatory sandboxes, and corporate-led open-innovation initiatives. Seoul anchors many of these efforts, while regional centers are being strengthened to support international collaboration and market entry. A Defining Chapter for Korea's Innovation Story As 2025 concludes, Korean startups are securing global investment, entering new markets earlier, and advancing from experimental to commercial deployment in AI semiconductors, digital therapeutics, mobility, robotics, and green energy. Their trajectory – between COMEUP's stages and CES's vast exhibition halls – signals a community establishing a sustained international presence. If the recent trend is any indication, the message is clear: Korean startups are no longer emerging – they are making their presence more vivid in across global markets.
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