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SINGAPORE, Jan. 9, 2024 /PRNewswire/ -- luckin coffee and the Australian Open have announced their multi-year partnership with luckin coffee to become the Official Coffee Partner for the Australian Open in China and Southeast Asia. This partnership between luckin coffee and the Australian Open transcends a mere collision of brands; it is a dynamic fusion infused with the vitality of the younger generation. To celebrate this partnership, luckin coffee will introduce peripheral products, such as coffee cups and paper bags, all themed around the Australian Open. luckin coffee is a world-leading coffee new retail company, adhering to a brand philosophy of professionalism, youthfulness, fashion, and health. The Australian Open is the first of the four Grand Slam tennis tournaments held each year, and it is also the youngest among them. luckin coffee and the Australian Open jointly encourage the younger generation to break through the frame, dare to challenge and stay innovative. As the Official Coffee Partner of the Australian Open, luckin coffee will join numerous tennis enthusiasts over the next two years to witness the exciting moments of the matches. At the same time, the brand will introduce limited edition coffee cups and paper bags, all themed around the Australian Open, incorporating a unique design that blends coffee and tennis, allowing consumers to experience the passion of sports while savouring delicious coffee. In fact, this is not the first time the brand collaborated with sporting events. In the fall of 2023, luckin coffee appeared on the courts of the China Open as its exclusive coffee partner. Just a few months ago, it announced a strategic partnership with the Houston Rockets of the National Basketball Association, and the themed store for this collaboration has already been established at Jewel Changi Airport in Singapore. Promoting a lifestyle centered around sports and health has consistently been a philosophy of the brand. luckin coffee officially entered Singapore in March 2023, and by the end of the year, it had already established 30 stores covering the entire island. Since its opening in Singapore, luckin coffee has introduced more than 50 products, averaging the launch of a new product every week. These innovations span various categories such as Single Origin Espresso (also known as the Little Black Cup series), Matcha Series，luckin Exfreezo, Tea Latte and so on. In the new year, luckin coffee will continue bringing professional, healthy, and delicious beverages to consumers in Singapore with its brand value proposition of "high quality, high convenience and high affordability".
SANYA, China, Dec. 27, 2023 /PRNewswire/ -- Between December 6 and 20, Yili Group and its Thai and Indonesian subsidiaries, respectively, brought together global partners for their Top Partners Conference 2024, themed "Grow with Innovation, Forward in Unity." Yili Group's Top Partners Conference 2024 in Sanya, Hainan, China Fueled by record-breaking sales, Yili Group has cemented its all-around leadership in the industry Supported by global partnerships, Yili's performance in the first three quarters of 2023 was a resounding success. Revenue soared to a record 97.404 billion yuan (approx. US$13.32 billion), accompanied by a notable 16.36% increase in net profit. Yili's international business has experienced sustained and rapid growth, driven by the expansion of its strategic global network. The company has now put into place a network comprising a global resource system, a global innovation system and a global market system, owning a total of 15 R&D and innovation centers and 81 production bases worldwide. This year, Yili's operation in New Zealand and Australia was recognized as the fastest growing in the region, with its products now gracing shelves in over 40 countries and revenue hitting an all-time high. Brands like Thailand's Cremo and Indonesia's Joyday have both achieved the industry's highest sales growth rate. In the face of fierce market competition, Yili's Thai subsidiary rolled out rich product portfolios like Atom, Pilot, and Choco-Crush to better meet the needs of local consumers. At the conference, Yili's Indonesian subsidiary shared its 2024 market expansion plan, which will focus on product innovation, channel expansion, brand promotion, and efforts to continue to improve consumer satisfaction. It also released five major initiatives focused on empowering partners with value-sharing. Over 100 new products launched at this year's conference Upholding the belief of "no innovation, no future," Yili always actively creates products in response to the full life-cycle, all-scenario needs among all types of consumers. It launched over 100 new products at this year's Top Partners Conference. At the conference, Yili's Liquid Milk Business Unit showcased impactful product innovations across various segments, with its flagship brands like AMBOPMIAL, SATINE and PLANT SELECTED launching new flavors to enrich the portfolio. Owning innovative formula patents developed for more than two decades, Yili's Jinlingguan launched a new immunity-enhancing formula. Made from organic A2 raw milk, the new Zhenhu series features a remarkable 20-fold increase in active probiotics, alongside organic breast milk oligosaccharides (HMO) and lactoferrin. The Adult Nutrition Business Unit Business also showcased its breakthrough in functional innovation, unveiling a new type of formula milk powder designed to enhance sleep quality. Yili's fast-growing Cheese Business Unit pays equal attention to nutrition, and deliciousness. Its new products include Yijiahao Rock Grilled Cheese Sauce, which is double-loaded with cheesy richness, and Cheese Torch, a crispy delight bursting with cheesy goodness. Yili's International Business Unit is accelerating the pace of innovation. Fueled by a robust collaborative innovation network and deep insights into the needs of overseas consumers, the Unit creates innovative products of exceptional quality, tied with a dynamic brand image that resonates with local consumers. Forward in Unity: Yili and its partners celebrated a journey of shared development At the Top Partners Conference, Yili showered global partners with accolades, unveiling over a thousand awards across diverse categories, including team management, channel development, and outlet retailing. From Thailand, Pracha Kittrongsiri, the recipient of the Outstanding Partner Award, expressed his readiness to continue to work with Yili to deliver better products and services. Recognizing the technological and financing challenges within the supply chain, Yili has built a mechanism to align interests with its partners. As of October 2023, Yili had helped over 12,000 partners secure over 140 billion yuan (approx. US$19.18 billion) in financing. This commitment to shared success has resulted in a robust global network of over 2,000 partners. Image Attachments Links:Link: https://iop.asianetnews.net/view-attachment?attach-id=443867Caption: Yili Group's Top Partners Conference 2024 in Sanya, Hainan, China Link: https://iop.asianetnews.net/view-attachment?attach-id=443874Caption: Top Partners Conference 2024 of Yili Group's Thai subsidiary in Pattaya, Thailand. Link: https://iop.asianetnews.net/view-attachment?attach-id=443875Caption: Top Partners Conference 2024 of Yili Group's Indonesian subsidiary in Jakarta, Indonesia Top Partners Conference 2024 of Yili Group's Thai subsidiary in Pattaya, Thailand. Top Partners Conference 2024 of Yili Group's Indonesian subsidiary in Jakarta, Indonesia
BANGKOK, Dec. 27, 2023 /PRNewswire/ -- In the summer of 2023, Thailand experienced record-breaking temperatures, soaring to an unprecedented high of 45.5°C, as reported. During times of extreme heat, consumers naturally turn to hydration to relieve thirst. Latest research from Mintel reveals that 70% of Thais have actively pursued adequate water consumption as part of their commitment to maintaining a healthy lifestyle, showcasing their conscientious efforts to stay hydrated amid the challenging weather conditions. Thailand's unprecedented heatwave this year has also sparked a surge in discussions about refreshments, including 780k impressions since March 2023, as indicated by the social listening tool Infegy Atlas. This uptick coincided with the onset of the hot summer and escalating temperatures, indicating that Thai consumers actively seek ways to cool down and express positive sentiments around refreshments. Rashmika Khanijou, Senior Food and Drink Analyst, Mintel Reports Thailand, said: "Mintel's 2023 Global Food and Drink Trend Weatherproofed Provisions highlights how brands can help consumers endure more extreme weather events. Consequently, non-alcoholic beverages are expected to play a pivotal role in providing refreshment and rejuvenation. Some added-value ingredients to watch include electrolytes and cooling herbs, which can counter the effects of heat on the body. "Poor air quality is also becoming a matter of concern due to extreme temperatures such as those faced in Thailand. Ingredients to watch here include antioxidant-rich inclusions, which can help the body cope." In 2023, carbonated drinks (70%), bottled water (67%) and ready-to-drink coffee (60%) are the top choices among consumers for non-alcoholic drinks. The research also identifies a potential opportunity for hybrid drinks, with 47% of consumers expressing interest in trying them. "Brands have an opportunity to maximise appeal with coffee and juice hybrids ('joffee'), this being the winning hybrid combination among Thai consumers. Our research indicates that 58% of Bangkok residents (compared to 47% of the total sample) are aware of and interested in trying hybrid drinks. For brands, this presents an opportunity to develop innovative juice and coffee hybrid beverages with flavours that resonate strongly with consumers," Khanijou added. Looking at health benefits When purchasing drinks, Thai consumers prioritise the health value of a beverage over flavour (35% vs 22%). "Currently, no one flavour group is strongly perceived as being 'functional'. With health benefits growing to become more important than flavour, the synergy of flavour and function becomes crucial for beverages to entice consumers and establish a unique identity." Older Thais (Gen X) exhibit a stronger inclination toward health-conscious choices compared to other generations, such as Gen Z. For example, 43% of consumers aged 45 and above prefer non-alcoholic beverages with low/no/reduced sugar, compared to 33% of Gen Z. Khanijou suggests that brands can appeal to the Gen X demographic by offering health-focused options with permissible and functional attributes. In general, nearly half of Thais prefer beverages with ingredients known for their health benefits, such as collagen and probiotics. Rashmika added, "This highlights that Thai consumers scrutinize beverage ingredient lists, actively seeking options that contribute to their health." Gen Z as a key target market Although Gen Z represents the largest consumer segment for non-alcoholic beverages in Thailand, their consumption lags behind other age groups in certain categories such as bottled water, ready-to-drink (RTD) coffee, vitamin water and meal replacement drinks (e.g. protein-rich shakes). Mintel research indicates a significant untapped potential for brands in the Gen Z market. Khanijou noted, "Beverage brands have an opportunity to innovate with sweet flavour profiles to target Gen Zs. Mintel research shows that over a third (37%) of Thai Gen Zs prefer non-alcoholic beverages with a sweet flavour (e.g. chocolate) over others (vs 30% of the total sample). Therefore, Gen Zs can be categorised as 'Emotional Indulgers', leaning towards indulgent flavour profiles. "However, sweet beverage flavours are highly associated with being 'unhealthy'. Brands can overcome this perception by incorporating added functional ingredients, offering a balanced and appealing beverage choice for Gen Z consumers."
SEOUL, South Korea, Dec. 26, 2023 /PRNewswire/ -- Castoma, a new breakthrough dairy supplement that can support those suffering from stomach disease, has been launched in Korea. Castoma aims to provide relief and comfort to millions of people who struggle with stomach problems such as gastritis, ulcers, and reflux. According to the Korean Health Insurance Inspection Agency (HIRA) under the Ministry of Health and Welfare there have been about 14,500 patients treated for peptic ulcers over the past five years, of whom 72% are men. Regarding age, patients who are 50 years old account for 26%, and those who are 40 years old account for 22%. The number of patients between the ages of 40 and 50 accounts for 48%. Peptic ulcers are a constant worry for many Korean workers, resulting from stress and living habits that lead to symptoms such as heartburn, gastric reflux, epigastric burning, throat tightness,... and tons of other unpleasant pain that interminably continues. Castoma - "Golden" solution for peptic ulcers Castoma, the dairy supplement, uses curcumin as its main ingredient, providing outstanding effects in supporting the treatment of stomach ulcers: It inhibits HP bacteria (Helicobacter Pylori) 40 times more than regular turmeric powder and inhibits the growth of 65 HP strains. It reduces factors that attack the stomach: Curcumin reduces the secretion of gastric acid and pepsin, reducing the activity of substances that promote inflammation in the body. The product increases gastric mucosal protective factors: by increasing mucus concentration and increasing nitric oxide in mucus. It supports anti-inflammation and quickly heals ulcers on the stomach lining. The product brings back great benefits to actively support the treatment of peptic ulcers, but Curcumin is poorly soluble in water, with less than 1% absorption in the intestine, causing limitations in treatment. To surmount this limitation, Castoma has been applied nanotechnology to bring Curcumin molecules to the size of microscopic molecules, which are nanoparticles, collectively called Nano Curcumin, hence optimizing the absorption and effectiveness of this powerful natural compound. Based on the effective anti-inflammatory ability of quantum nanoparticles, they go deep into the stomach and inhibit the growth of HP bacteria - a harmful agent that accounts for up to 80% of the causes of illness in people with stomach diseases nowadays. Castoma with nanotechnology which supports the treatment of stomach pain, is available in milk form and can be consumed daily. About Castoma Castoma is the first milk-based stomach pain relief product available in Korea. Characterized by Nano Curcumin essence, it has the effect of inhibiting HP bacteria 40 times more than regular turmeric powder. Castoma helps improve intestinal problems. The result of many years of research, Castoma brings relief and comfort to millions of people suffering from stomach pain. In addition to having outstanding advantages from Nano Curcumin, Castoma also contains 13 types of vitamins, beneficial minerals, and dietary fiber to help heal damage to the stomach lining and increase the body's resistance. Castoma turmeric milk is a product line that can be used for many different ages and can improve stomach problems: heartburn, reflux, bitter mouth, etc., therefore preventing damage and serious complications due to peptic ulcers. However, to have a healthy stomach, you also need to have a scientific diet, rest, and get enough sleep. Change your healthy lifestyle and use Castoma every day to make your life happier and healthier - to repel the unpleasant pain that is tormenting your stomach. Contact us: Website: castomamilk.comGmail: castomainternational@gmail.com
The Broadway debut marks HEYTEA's successful entry into the U.S. market, showcasing commitment to delivering authentic tea products and joy-inspiring brand experiences NEW YORK, Dec. 11, 2023 /PRNewswire/ -- On December 8, HEYTEA's inaugural store in the United States officially opened on Broadway, New York City, and witnessed a warm reception from New York consumers, achieving a remarkable sales volume of 2,500 cups on the opening day. This marks HEYTEA's continued expansion in the international market, following its previous entry into countries i.e., the United Kingdom, Australia, and Canada. Through dedicated efforts to provide global users with Chinese new style tea products, HEYTEA is actively implementing its goal of delivering authentic tea products and joy-inspiring brand experiences to an even wider audience. HEYTEA Brews Success on Broadway: Inaugural US Store Achieves Record Sales and Sparks “HEYTEA Buzz” in NYC HEYTEA Buzz Sweeping New York City On the opening day, HEYTEA made a prominent appearance on the Times Square billboard in New York City. The brand's youthful and trendy image not only revitalized the traditional perception of tea beverages among American consumers but also sparked a "HEYTEA buzz" within local communities. The opening day garnered enthusiastic crowds, as eager consumers formed lengthy queues to indulge in the new style tea offerings. Notably, the store achieved a milestone with sales of 2,500 cups on its inaugural day of operation. Tea lovers eagerly shared their HEYTEA experiences on platforms like RED, TikTok, and Instagram, showcasing signature products such as the Very Grape Cheese (Original) and Roasted Brown Bobo Milk (Original). This further solidifies HEYTEA's brand momentum in the dynamic landscape of New York City. HEYTEA's widespread popularity can be attributed to the introduction of its innovative next-generation tea products. It has been revealed that HEYTEA's in-store offerings include a diverse array of fresh fruits and juices, a selection of customized tea bases sourced from various tea-producing regions in China, and 100% fresh milk. Notably distinct from the prevalent use of instant powdered ingredients such as non-dairy creamer and tea powder in traditional tea beverages in the current U.S. market, these high-quality and fresh materials and unique product formulations deliver a revolutionary and elevated experience to American consumers. Chinese New Style Tea Originator Going Global Since 2012, HEYTEA has been pioneering the new style tea industry by introducing innovative products such as Cheese Tea, which combines fresh tea leaves with premium cheese. Since then, the new style tea sector has experienced rapid growth. Currently, the international tea beverage market, including the United States, is entering a high-growth phase. According to Verified Market, the U.S. tea drink market was estimated at around 505 million USD in 2021 and is estimated to grow to 833 million USD by 2030, with a compound annual growth rate (CAGR) of 7.42%. HEYTEA's debut on Broadway underscores the brand's confidence in the American tea drinks market. It also showcases HEYTEA's unwavering commitment to provide premium products and services to American consumers. "We eagerly anticipate the opportunity to introduce top-notch products and services to American consumers through our authentic tea offerings and joy-inspiring brand experiences," said Yujia Gu, VP of Strategy at HEYTEA. "Our goal is to drive an upgrade in the product landscape and continuously expand the space within the American tea drinks market." HEYTEA has been accelerating its overseas business expansion since 2023. Starting from August 2023, HEYTEA has consecutively opened its first stores in several new international markets, including the United Kingdom, Australia, Canada, and others, comprehensively expediting its business and brand development overseas. Currently, HEYTEA boasts a global presence of over 3,000 stores. About HEYTEA HEYTEA is the originator of new style tea. In 2012, HEYTEA began under humble circumstances in Jiangbianli, Guangdong, China. Armed with the principal of using only REAL ingredients and NO artificial flavors or colorants, HEYTEA created the first Cheese Tea by blending cheese foam with fresh tea. With its mission and vision of "Promoting Quality, Living Joy," HEYTEA is committed to rejuvenating traditional tea culture and making high-quality tea products available to all consumers. In 2018, HEYTEA opened its first international store in Singapore, bringing new style tea to a larger global community. Currently, HEYTEA has more than 3,000 stores worldwide. For more information about HEYTEA, please visit: www.heytea.com.
With its first store in New York, HEYTEA aims to refresh the U.S. market with a new generation of tea products. NEW YORK, Dec. 9, 2023 /PRNewswire/ -- HEYTEA, the originator of Chinese new style tea, has landed on the big screen in Times Square with today's announcement of its official entry into the U.S. market. The trailblazer in China's new style tea, HEYTEA operates over 3,000 stores in China and has a significant presence across Asia. With this opening on Broadway, HEYTEA seeks to revolutionize the way that new-generation tea products are created and enjoyed in the U.S. HEYTEA New York Store HEYTEA's first U.S. store officially opened today. The store is located in the heart of Broadway, in Midtown. New York landmarks such as Times Square, the Empire State Building and Madison Square Garden are within a 10-minute walk. HEYTEA's innovative new-generation Chinese tea is always made from fresh fruits, fresh tea leaves, and premium milk, with no compromises on the quality of the ingredients. In contrast, much of the "bubble tea" currently being sold is made from instant tea powder with artificial additives. HEYTEA will be the first Chinese new style tea brand selling products made with genuine, high-quality ingredients in the U.S. "Cheese Tea"The initial innovation of HEYTEA was the introduction of Cheese Tea. Not cheese in the traditional sense, but a cold tea with a thick, frothy, cream cheese-flavored foam on top. The foam is made with cream cheese, milk, cane sugar, and a little sea salt, and adds enjoyable taste and texture sensations to the product. The store will offer three categories of its foundational products: Refreshing Real Fruit Teas, Real Dairy Milk Teas, And Refreshing Finest Teas. Offerings such as Very Grape Cheese (Original), Very Grape HEYTEA (Original), Mango Grapefruit Sago, Roasted Brown Bobo Milk (Original), and Regal Aqua Green Jasmine Cheese (Original) may sound exotic to many New Yorker's ears, but they are formulated to bring the HEYTEA experience to visitors of the Midtown location. The pricing is moderate, ranging from $3.99 to $7.49 (excluding additional toppings) with an average pre-tax price of $6.33. The Originator Accelerates Global ExpansionFounded in 2012 in Jiangbianli, Guangdong Province, China, HEYTEA was the first brand to introduce fresh tea leaves and premium milk instead of instant tea powder and artificial additives to create cheese tea, a sweet cheese or ice cream flavored foam that sits on top of an ice-cold tea. The concept revolutionized the entire Chinese tea industry by providing healthier and more interesting tea products. At its inaugural stores, in Shanghai and Beijing, HEYTEA drew hours-long lines of patrons, establishing itself as a rising star in the market, and China's premier new-generation consumer brand. It played a pivotal role in introducing new style tea brands to China's high-end shopping centers, often adjacent to luxury brand stores, HEYTEA not only maintains innovative designs that set trends for other Chinese brands but also engages in co-branding ventures with companies including FENDI, Adidas, W Hotel among others, and influential figures in the fashion industry such as Hiroshi Fujiwara. The first Chinese new style tea brand to go global, HEYTEA launched its first overseas store in Singapore in 2018, with over 3,000 cups of tea were sold every day during the opening period. Significance of the New York City Market EntryHEYTEA's U.S. debut is a testament to its unwavering commitment to ushering in a new era of tea enjoyment. While the company has previously entered global markets i.e., the United Kingdom, Australia, and Canada, the U.S. offers a multitude of new opportunities. "As the initial entry point for HEYTEA into the U.S. market, New York City holds extraordinary significance for the growth of our brand," said Yujia Gu, VP of Strategy at HEYTEA. "By providing high-quality products and services, we aspire to deliver a joyful brand experience to consumers in NYC and beyond, contributing to the ongoing development of the U.S. tea industry." With its Midtown Broadway debut at 1407 Broadway, between West 38th and 39th streets, HEYTEA demonstrates the significance of, and its confidence in, the U.S. market. In the future, HEYTEA will continue to bring quality products and exciting new brand experiences to American consumers. About HEYTEAHEYTEA is the originator of new style tea. In 2012, HEYTEA began under humble circumstances in Jiangbianli, Guangdong, China. Armed with the principal of using only REAL ingredients and NO artificial flavors or colorants, HEYTEA created the first Cheese Tea by blending cheese foam with fresh tea. With its mission and vision of "Promoting Quality, Living Joy," HEYTEA is committed to rejuvenating traditional tea culture and making high-quality tea products available to all consumers. In 2018, HEYTEA opened its first international store in Singapore, bringing new style tea to a larger global community. Currently, HEYTEA has more than 3,000 stores worldwide. For more information about HEYTEA, please visit: www.heytea.com.
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Non-Alcoholic Beverages
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