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台灣經濟研究社發布研究：Netflix 全球直播「獨攀台北101」一場價值 35 億元的世界級行銷實驗，如何讓台灣被世界看見？ 2026 年 1 月 25 日，Netflix 以全球特別節目形式，在 190 個國家同步直播自由攀岩者 Alex Honnold 赤手攀登 Taipei 101。一個人的生死挑戰，被轉譯為全球觀眾同時屏息觀看的娛樂時刻，也意外成為「世界見證台灣」的關鍵場景。台灣經濟研究社完成三篇系列研究，從平台經濟、個人品牌、國家與城市行銷三個層面，系統性分析這場直播背後的行銷策略與外溢效益，並嘗試回答一個社會高度關注的問題：為何這場「零出資」的直播，卻被外界評估創造了約 35 億新台幣的國際價值？ 台經社指出，這並非單純的運動表演，而是 Netflix 在 2026 年全球布局中，首次以「即時直播」展現其從點播平台邁向「全球同步事件平台」的關鍵案例。相較傳統影集，Live 內容具備不可重來、高風險、高注意力的特性，能有效帶動訂閱拉新、降低流失，並創造遠高於一般內容的媒體曝光價值。以國際品牌行銷常用的等值曝光（EMV）與訂閱終身價值（LTV）模型推估，本案在保守折讓後，整體效益落在約 30 至 40 億新台幣區間，35 億元屬於中位且審慎的估計結果。 第二篇研究則聚焦於 Alex Honnold 的個人價值。研究發現，他在攀登前後短時間內社群粉絲大幅成長，單一貼文即獲得近百萬按讚，顯示其個人品牌資本明顯躍升。相較其約 50 萬美元的酬勞，研究指出，這筆報酬若以「風險溢價」衡量確實偏低，但若納入全球曝光、未來代言與內容合作的「選擇權價值」，則更像是一筆先期金(upfront)，而非全部酬勞。 第三篇研究則從國家與城市品牌角度出發。台北 101 與台北市並未投入實質行銷預算（經費），卻透過場域提供、跨部門協調與安全治理，成功讓「Taipei／Taiwan」自然嵌入全球敘事。國際媒體報導不再只是介紹地點，而是把台北視為能支撐高風險、世界級直播事件的城市。同時，台灣運動與戶外產品供應鏈也在極端情境中獲得「功能性背書」，為製造業累積難以用廣告購買的信任資本。 台經社表示，這起案例顯示，未來國家與城市行銷不一定仰賴高額買媒體預算，而是可透過制度彈性、治理能力與國際平台合作，創造高槓桿的國際能見度。Netflix 直播獨攀台北 101，不僅重新定義內容行銷的邊界，也為台灣提供一個值得深入思考與複製的策略樣本。 關於〈Netflix 直播獨攀台北101之行銷策略與效益評估〉、〈從社群聲量到個人品牌—論 Alex Honnold 獨攀 101 的價值及酬勞〉、〈Netflix 直播 Alex 獨攀 101 之國家與城市品牌外溢效益評估〉等三篇文章，請至台經社文化創意產業推廣中心網站 https://www.bioeconomy.tw/cci/。 關鍵詞：台經社、行銷策略、效益評估、品牌、Netflix、Taipei 101、Alex Honnold
義大利百年咖啡品牌BIALETTI與全球最大娛樂服務平台Netflix再度攜手合作，推出以熱門影集《怪奇物語》(Stranger Things)為靈感的限量聯名系列。繼2024年《柏捷頓家族》與《魷魚遊戲》聯名系列大獲成功後，BIALETTI再次將經典設計與Netflix現象級影集結合，為即將於今年完結的《怪奇物語》第五季獻上最後致敬。 現象級影集締造全球熱潮 《怪奇物語》第四季全球觀看次數突破1.4億次，已成為徹底改變科幻類型的全球現象，完美融合懸疑、懷舊與冒險元素。這部向1980年代經典類型電影致敬的作品，以印第安納州霍金斯鎮為背景，描述男孩神秘失蹤後，親友在尋找真相過程中捲入一系列危險致命事件的故事。平凡小鎮表面下潛藏著超自然謎團、政府機密實驗，以及連接現實世界與黑暗異次元「顛倒世界」的危險傳送門。 憑藉神秘、友情、恐怖與勇氣的完美結合，《怪奇物語》已成為真正的流行文化圖騰，俘獲數百萬觀眾並橫跨世代。 11款創新商品 融合日常與超自然 此次BIALETTI x《怪奇物語》限量聯名系列共推出11款商品，除了經典的Moka Express摩卡壺外，還包括陶瓷杯具及多款不鏽鋼隨行配件，每件商品都具備「全新、獨特且令人驚喜的功能」，完美結合日常便利與超自然元素，帶來遠超品嚐咖啡的沈浸式體驗。 音樂握把摩卡壺：煮咖啡從未如此冒險 系列核心商品為經典Moka Express摩卡壺的《怪奇物語》特別版，創新的音樂握把設計在咖啡開始沸騰時會播放影集主題曲的經典旋律。這項傳統與創新的完美結合，將熟悉的日常煮咖啡行為轉化為獨特的超凡體驗。 感溫陶瓷：熱度揭開顛倒世界 系列陶瓷商品堪稱必收藏品，具備近乎超自然的神奇效果。馬克杯、四杯組、杯碟組及迷你摩卡壺配套杯具不僅是咖啡配件，更會隨溫度升高而變化，如魔法般顯現「顛倒世界」的神秘細節，讓每次咖啡時光都充滿驚喜。 夜光配件：黑暗中喚醒神秘 針對隨行咖啡愛好者，系列推出多款雙層不鏽鋼配件，最大特色是在黑暗中會發光。包括吸管隨行杯(900ml)、冷飲杯(600ml)、露營杯(420ml)及旅行杯(380ml)，兼具實用性與時尚感，杯身印有影集中令人畏懼的魔王(Demogorgon)圖案，在黑暗中散發深紅色光芒。系列另包含可堆疊夜光杯組，完美重現影集標誌性氛圍。 創新設計融合敘事美學 BIALETTI x《怪奇物語》聯名系列融合創新、設計與敘事美學，將每個咖啡時刻轉化為進入《怪奇物語》迷人世界的旅程。這個限量系列不僅是影集粉絲的必收藏品，更適合所有希望為日常儀式增添「超自然」色彩的消費者。 此次聯名系列將於9月18日起在IKUK門市、IKUK官方網站 https://www.ikuk.com.tw 同步開賣。 關於BIALETTI BIALETTI是享譽全球的義大利咖啡與生活風格品牌，以其標誌性設計和卓越品質聞名世界，持續創新並重新詮釋經典產品。 關於Netflix Netflix是全球最大的娛樂服務平台之一，致力於為全球觀眾提供優質原創內容與娛樂體驗。
Following Comprehensive and Rigorous Review, Warner Bros. Discovery Board Continues to Recommend Stockholders Approve Netflix Agreement More Information on How Netflix and Warner Bros. Will Define the Next Century of Storytelling Available at NetflixWBtogether.com HOLLYWOOD, Calif., Jan. 7, 2026 /PRNewswire/ -- Netflix, Inc. today welcomed the Warner Bros. Discovery (WBD) Board of Directors' continued commitment to the merger agreement between Netflix and WBD, and its unanimous recommendation that stockholders reject the revised offer from Paramount Skydance Corporation (PSKY), announced December 22, 2025. After a comprehensive and rigorous review process with its independent financial and legal advisors, the WBD Board reaffirmed its conclusion that the transaction with Netflix is in the best interests of WBD stockholders. "The WBD Board remains fully supportive of and continues to recommend Netflix's merger agreement, recognizing it as the superior proposal that will deliver the greatest value to its stockholders, as well as consumers, creators and the broader entertainment industry," said Ted Sarandos and Greg Peters, co-CEOs of Netflix. "Netflix and Warner Bros. will bring together highly complementary strengths and a shared passion for storytelling. By joining forces, we will offer audiences even more of the series and films they love—at home and in theaters—expand opportunities for creators, and help foster a dynamic, competitive, and thriving entertainment industry." Under the terms of the agreement announced December 5, 2025, Netflix will acquire Warner Bros., including its film and television studios, HBO Max and HBO, in a cash-and-stock transaction valued at $27.75 per WBD share, with a total enterprise value of approximately $82.7 billion (equity value of $72.0 billion). The financing structure is not subject to review by the Committee on Foreign Investment in the United States (CFIUS). The transaction preserves the planned separation of WBD's Global Linear Networks business, Discovery Global, which is expected to be completed in Q3 2026. Netflix has submitted its Hart-Scott-Rodino (HSR) filing and is engaging with competition authorities, including the U.S. Department of Justice and European Commission. Netflix remains committed to working closely with WBD, regulators, and all stakeholders to ensure a smooth and successful transaction. As previously disclosed, the transaction is expected to close in 12-18 months from the date that Netflix and WBD originally entered into their merger agreement. A dedicated website providing ongoing information and resources about the transaction is available at netflixwbtogether.com. Important Information and Where to Find It In connection with the proposed transaction between WBD and Netflix, Netflix intends to file with the U.S. Securities and Exchange Commission (the "SEC") a registration statement on Form S-4 (the "Registration Statement"), which will include a prospectus with respect to the shares of Netflix's common stock to be issued in the proposed transaction and a proxy statement for WBD's stockholders (the "Proxy Statement/Prospectus"), and WBD intends to file with the SEC the proxy statement. WBD also intends to file a registration statement for the newly formed subsidiary of WBD that will be spun off from WBD prior to the closing of the proposed transaction. The definitive proxy statement (if and when available) will be mailed to stockholders of WBD. Each of Netflix and WBD may also file with or furnish to the SEC other relevant documents regarding the proposed transaction. This communication is not a substitute for the Registration Statement, the Proxy Statement/Prospectus or any other document that Netflix or WBD may file with the SEC or mail to WBD's stockholders in connection with the proposed transaction. INVESTORS AND SECURITY HOLDERS OF NETFLIX AND WBD ARE URGED TO READ THE REGISTRATION STATEMENT AND THE PROXY STATEMENT/PROSPECTUS INCLUDED WITHIN THE REGISTRATION STATEMENT WHEN THEY BECOME AVAILABLE, AS WELL AS ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC IN CONNECTION WITH THE PROPOSED TRANSACTION OR INCORPORATED BY REFERENCE INTO THE REGISTRATION STATEMENT AND THE PROXY STATEMENT/PROSPECTUS (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO), BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION REGARDING NETFLIX, WBD, THE PROPOSED TRANSACTION AND RELATED MATTERS. The documents filed by Netflix with the SEC also may be obtained free of charge at Netflix's website at https://ir.netflix.net/home/default.aspx. The documents filed by WBD with the SEC also may be obtained free of charge at WBD's website at https://ir.wbd.com. Participants in the Solicitation Netflix, WBD and certain of their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from the stockholders of WBD in connection with the proposed transaction under the rules of the SEC. Information about the interests of the directors and executive officers of Netflix and WBD and other persons who may be deemed to be participants in the solicitation of stockholders of WBD in connection with the proposed transaction and a description of their direct and indirect interests, by security holdings or otherwise, will be included in the Proxy Statement/Prospectus, which will be filed with the SEC. Information about WBD's directors and executive officers is set forth in WBD's proxy statement for its 2025 Annual Meeting of Stockholders on Schedule 14A filed with the SEC on April 23, 2025, WBD's Annual Report on Form 10-K for the year ended December 31, 2024, and any subsequent filings with the SEC. Information about Netflix's directors and executive officers is set forth in Netflix's proxy statement for its 2025 Annual Meeting of Stockholders on Schedule 14A filed with the SEC on April 17, 2025, and any subsequent filings with the SEC. Additional information regarding the direct and indirect interests of those persons and other persons who may be deemed participants in the proposed transaction may be obtained by reading the Proxy Statement/Prospectus regarding the proposed transaction when it becomes available. Free copies of these documents may be obtained as described above. No Offer or Solicitation This communication is for informational purposes only and does not constitute, or form a part of, an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offer of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended, and otherwise in accordance with applicable law. Cautionary Statement Regarding Forward-Looking Statements This document contains "forward-looking statements" within the meaning of the federal securities laws, including Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Netflix's and WBD's current expectations, estimates and projections about the expected date of closing of the proposed transaction and the potential benefits thereof, their respective businesses and industries, management's beliefs and certain assumptions made by Netflix and WBD, all of which are subject to change. In this context, forward-looking statements often address expected future business and financial performance and financial condition, and often contain words such as "expect," "anticipate," "intend," "plan," "believe," "could," "seek," "see," "will," "may," "would," "might," "potentially," "estimate," "continue," "expect," "target," similar expressions or the negatives of these words or other comparable terminology that convey uncertainty of future events or outcomes. All forward-looking statements by their nature address matters that involve risks and uncertainties, many of which are beyond our control and are not guarantees of future results, such as statements about the consummation of the proposed transaction and the anticipated benefits thereof. These and other forward-looking statements, including the failure to consummate the proposed transaction or to make or take any filing or other action required to consummate the transaction on a timely matter or at all, are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, there are or will be important factors that could cause actual results to differ materially from those indicated in such statements and, therefore, you should not place undue reliance on any such statements and caution must be exercised in relying on forward-looking statements. Important risk factors that may cause such a difference include, but are not limited to: (i) the completion of the proposed transaction on anticipated terms and timing, including obtaining stockholder and regulatory approvals, completing the separation of WBD's Discovery Global business and Warner Bros. business, anticipated tax treatment, unforeseen liabilities, future capital expenditures, revenues, expenses, earnings, synergies, economic performance, indebtedness, financial condition, losses, future prospects, business and management strategies, expansion and growth of WBD's and Netflix's businesses and other conditions to the completion of the proposed transaction; (ii) failure to realize the anticipated benefits of the proposed transaction, including as a result of delay in completing the transaction or integrating the businesses of Netflix and WBD; (iii) Netflix's and WBD's ability to implement their business strategies; (iv) consumer viewing trends; (v) potential litigation relating to the proposed transaction that could be instituted against Netflix, WBD or their respective directors; (vi) the risk that disruptions from the proposed transaction will harm Netflix's or WBD's business, including current plans and operations; (vii) the ability of Netflix or WBD to retain and hire key personnel; (viii) potential adverse reactions or changes to business relationships resulting from the announcement, pendency or completion of the proposed transaction; (ix) uncertainty as to the long-term value of Netflix's common stock; (x) legislative, regulatory and economic developments affecting Netflix's and WBD's businesses; (xi) general economic and market developments and conditions; (xii) the evolving legal, regulatory and tax regimes under which Netflix and WBD operate; (xiii) potential business uncertainty, including changes to existing business relationships, during the pendency of the proposed transaction that could affect Netflix's or WBD's financial performance; (xiv) restrictions during the pendency of the proposed transaction that may impact Netflix's or WBD's ability to pursue certain business opportunities or strategic transactions; and (xv) failure to receive the approval of the stockholders of WBD. These risks, as well as other risks associated with the proposed transaction, will be more fully discussed in the proxy statement/prospectus to be filed with the SEC in connection with the proposed transaction. While the list of factors presented here is, and the list of factors presented in the proxy statement/prospectus will be, considered representative, no such list should be considered to be a complete statement of all potential risks and uncertainties. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. Consequences of material differences in results as compared with those anticipated in the forward-looking statements could include, among other things, business disruption, operational problems, financial loss, legal liability to third parties and similar risks, any of which could have a material adverse effect on Netflix's or WBD's consolidated financial condition, results of operations or liquidity. Neither Netflix nor WBD assumes any obligation to publicly provide revisions or updates to any forward-looking statements, whether as a result of new information, future developments or otherwise, should circumstances change, except as otherwise required by securities and other applicable laws.
All-Cash Structure Increases Value Certainty for WBD Stockholders, Accelerates WBD Stockholder Vote and Underscores Netflix's Financial Strength WBD Files Preliminary Proxy Statement for Transaction Approval HOLLYWOOD, Calif. and NEW YORK, Jan. 20, 2026 /PRNewswire/ -- Netflix, Inc. (NASDAQ:NFLX) ("Netflix") and Warner Bros. Discovery, Inc. ("WBD" or "Warner Bros. Discovery") announced they have amended their definitive agreement for Netflix's pending acquisition of Warner Bros. to an all-cash transaction. The revised agreement simplifies the transaction structure, provides greater certainty of value for WBD stockholders, and accelerates the path to a WBD stockholder vote. The all-cash transaction continues to be valued at $27.75 per WBD share, unchanged from the prior transaction structure. WBD stockholders will also receive the additional value of shares of Discovery Global following its separation from WBD. The transaction will be financed through a combination of cash on hand, available credit facilities and committed financing. The revised structure enhances execution certainty, aligns with Netflix's disciplined capital allocation framework and provides clear benefits, including: Greater Value Certainty: The all-cash transaction provides enhanced certainty around the value WBD stockholders will receive at closing, eliminating market-based variability. Faster Path to Stockholder Vote: The revised transaction structure is expected to enable WBD stockholders to vote on the proposed transaction by April 2026. To support this accelerated timeline, WBD has today filed its preliminary proxy statement with the SEC. Netflix's strong cash flow generation supports the revised all-cash transaction structure while preserving a healthy balance sheet and flexibility to capitalize on future strategic priorities. "Today's revised merger agreement brings us even closer to combining two of the greatest storytelling companies in the world and with it even more people enjoying the entertainment they love to watch the most," said David Zaslav, President and CEO of Warner Bros. Discovery. "By coming together with Netflix, we will combine the stories Warner Bros. has told that have captured the world's attention for more than a century and ensure audiences continue to enjoy them for generations to come." "The WBD Board continues to support and unanimously recommend our transaction, and we are confident that it will deliver the best outcome for stockholders, consumers, creators and the broader entertainment community," said Ted Sarandos, co-CEO of Netflix. "Our revised all-cash agreement will enable an expedited timeline to a stockholder vote and provide greater financial certainty at $27.75 per share in cash, plus the value from the planned separation of Discovery Global. Together, Netflix and Warner Bros. will deliver broader choice and greater value to audiences worldwide, enhancing access to world-class television and film both at home and in theaters. The acquisition will also significantly expand U.S. production capacity and investment in original programming, driving job creation and long-term industry growth." "Over the last decade, when much of the entertainment industry has contracted, Netflix has grown and invested tremendously in the business of film and television in the U.S. and abroad. This transaction will further fuel that growth and investment," said Greg Peters, co-CEO of Netflix. "By amending our agreement today, we are underscoring what we have believed all along: not only does our transaction provide superior stockholder value, it is also fundamentally pro-consumer, pro-innovation, pro-creator and pro-growth. Our revised all-cash agreement demonstrates our commitment to the transaction with Warner Bros. and provides WBD stockholders with an accelerated process and the financial certainty of cash consideration, while maintaining our commitment to a healthy balance sheet and our solid investment grade ratings. We will continue to work closely with WBD to successfully complete the transaction as we remain focused on our mission to entertain the world and, together, define the next century of storytelling." "Our amended agreement with Netflix is a testament to the Board's unrelenting focus on representing and advancing our stockholders' interests," said Samuel A. Di Piazza, Jr., Chair of the Warner Bros. Discovery Board of Directors. "By transitioning to all-cash consideration, we can now deliver the incredible value of our combination with Netflix at even greater levels of certainty, while providing our stockholders the opportunity to participate in management's strategic plans to realize the value of Discovery Global's iconic brands and global reach. We look forward to continuing to engage with our investors about the compelling benefits of the transaction as we progress toward our stockholder vote on an accelerated timeline." As previously announced, WBD will separate Warner Bros. and Discovery Global into two separate publicly traded companies. This separation is expected to be completed in six to nine months, prior to the closing of the proposed Netflix and Warner Bros. transaction. The amended, all-cash transaction was unanimously approved by the Boards of Directors of both Netflix and WBD. Closing remains subject to completion of the Discovery Global separation, receipt of required regulatory approvals, approval of WBD stockholders and other customary closing conditions. The financing structure is not subject to review by the Committee on Foreign Investment in the United States (CFIUS). Netflix and WBD have each submitted their Hart-Scott-Rodino (HSR) filings and are engaging with competition authorities, including the U.S. Department of Justice and European Commission. Netflix and WBD remain committed to working closely with regulators and all stakeholders to ensure a smooth and successful transaction. As previously disclosed, the transaction is expected to close 12-18 months from the date that Netflix and WBD originally entered into their merger agreement. Advisors Moelis & Company LLC is acting as Netflix's financial advisor and Skadden, Arps, Slate, Meagher & Flom LLP is serving as legal counsel. Wells Fargo is acting as an additional financial advisor and, along with BNP and HSBC, are serving as lead arrangers for the debt financing related to the transaction. Allen & Company, J.P. Morgan and Evercore are serving as financial advisors to Warner Bros. Discovery and Wachtell, Lipton, Rosen & Katz and Debevoise & Plimpton LLP are serving as legal counsel. A dedicated website providing ongoing information and resources about the transaction is available at netflixwbtogether.com. About Netflix, Inc.Netflix is one of the world's leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. About Warner Bros. DiscoveryWarner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, HBO Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com. Important Information About the Transaction and Where to Find It This communication may be deemed to be solicitation material in respect of the proposed transaction between WBD and Netflix (the "proposed transaction"). In connection with the proposed transaction between Netflix and WBD, WBD filed a preliminary proxy statement on Schedule 14A (the "Proxy Statement") with the U.S. Securities and Exchange Commission (the "SEC") on January 20, 2026. The preliminary Proxy Statement is not final and may be amended, and the definitive Proxy Statement (if and when available) will be mailed to stockholders of WBD. WBD also intends to file a registration statement for the newly formed subsidiary of WBD ("Discovery Global") that will be spun off from WBD prior to the closing of the proposed transaction. Each of Netflix and WBD may also file with or furnish to the SEC other relevant documents regarding the proposed transaction. This communication is not a substitute for the Proxy Statement or any other document that Netflix or WBD may file with the SEC or mail to WBD's stockholders in connection with the proposed transaction. INVESTORS AND SECURITY HOLDERS OF NETFLIX AND WBD ARE URGED TO READ THE PROXY STATEMENT, AS WELL AS ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC IN CONNECTION WITH THE PROPOSED TRANSACTION OR INCORPORATED BY REFERENCE INTO THE PROXY STATEMENT (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO), BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION REGARDING NETFLIX, WBD, THE PROPOSED TRANSACTION AND RELATED MATTERS. The documents filed by Netflix with the SEC also may be obtained free of charge at Netflix's website at https://ir.netflix.net/home/default.aspx. The documents filed by WBD with the SEC also may be obtained free of charge at WBD's website at https://ir.wbd.com. Participants in the Solicitation Netflix, WBD and certain of their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from the stockholders of WBD in connection with the proposed transaction under the rules of the SEC. Information about the interests of the directors and executive officers of WBD and other persons who may be deemed to be participants in the solicitation of stockholders of WBD in connection with the proposed transaction and a description of their direct and indirect interests, by security holdings or otherwise, will be included in the Proxy Statement, which will be filed by WBD with the SEC. Information about WBD's directors and executive officers is set forth in WBD's proxy statement for its 2025 Annual Meeting of Stockholders on Schedule 14A filed with the SEC on April 23, 2025, WBD's Annual Report on Form 10-K for the year ended December 31, 2024, and any subsequent filings with the SEC. Information about Netflix's directors and executive officers is set forth in Netflix's proxy statement for its 2025 Annual Meeting of Stockholders on Schedule 14A filed with the SEC on April 17, 2025, and any subsequent filings with the SEC. Additional information regarding the direct and indirect interests of those persons and other persons who may be deemed participants in the proposed transaction may be obtained by reading the Proxy Statement regarding the proposed transaction when it becomes available. Free copies of these documents may be obtained as described above. Cautionary Statement Regarding Forward-Looking Statements This document contains "forward-looking statements" within the meaning of the federal securities laws, including Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Netflix's and WBD's current expectations, estimates and projections about the expected date of closing of the proposed transaction and the potential benefits thereof, their respective businesses and industries, management's beliefs and certain assumptions made by Netflix and WBD, all of which are subject to change. In this context, forward-looking statements often address expected future business and financial performance and financial condition, and often contain words such as "expect," "anticipate," "intend," "plan," "believe," "could," "seek," "see," "will," "may," "would," "might," "potentially," "estimate," "continue," "expect," "target," similar expressions or the negatives of these words or other comparable terminology that convey uncertainty of future events or outcomes. All forward-looking statements by their nature address matters that involve risks and uncertainties, many of which are beyond our control and are not guarantees of future results, such as statements about the consummation of the proposed transaction and the anticipated benefits thereof. These and other forward-looking statements, including the failure to consummate the proposed transaction or to make or take any filing or other action required to consummate the transaction on a timely matter or at all, are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, there are or will be important factors that could cause actual results to differ materially from those indicated in such statements and, therefore, you should not place undue reliance on any such statements and caution must be exercised in relying on forward-looking statements. Important risk factors that may cause such a difference include, but are not limited to: (i) the completion of the proposed transaction on anticipated terms and timing, including obtaining stockholder and regulatory approvals, completing the separation of WBD's Discovery Global business and Warner Bros. business, anticipated tax treatment, unforeseen liabilities, future capital expenditures, revenues, expenses, earnings, synergies, economic performance, indebtedness, financial condition, losses, future prospects, business and management strategies, expansion and growth of WBD's and Netflix's businesses and other conditions to the completion of the proposed transaction; (ii) failure to realize the anticipated benefits of the proposed transaction, including as a result of delay in completing the transaction or integrating the businesses of Netflix and WBD; (iii) Netflix's and WBD's ability to implement their business strategies; (iv) consumer viewing trends; (v) potential litigation relating to the proposed transaction that could be instituted against Netflix, WBD or their respective directors; (vi) the risk that disruptions from the proposed transaction will harm Netflix's or WBD's business, including current plans and operations; (vii) the ability of Netflix or WBD to retain and hire key personnel; (viii) potential adverse reactions or changes to business relationships resulting from the announcement, pendency or completion of the proposed transaction; (ix) uncertainty as to the long-term value of Netflix's common stock; (x) legislative, regulatory and economic developments affecting Netflix's and WBD's businesses; (xi) general economic and market developments and conditions; (xii) the evolving legal, regulatory and tax regimes under which Netflix and WBD operate; (xiii) potential business uncertainty, including changes to existing business relationships, during the pendency of the proposed transaction that could affect Netflix's or WBD's financial performance; (xiv) restrictions during the pendency of the proposed transaction that may impact Netflix's or WBD's ability to pursue certain business opportunities or strategic transactions; and (xv) failure to receive the approval of the stockholders of WBD. Discussions of additional risks and uncertainties are contained in Netflix's and WBD's filings with the SEC, including their Annual Reports on Form 10-K and Quarterly Reports on Form 10-Q, and the Proxy Statement filed by WBD in connection with the proposed transaction and the registration statement to be filed by Discovery Global in connection with the separation. While the list of factors presented here is, and the list of factors presented in the Proxy Statement and registration statement will be, considered representative, no such list should be considered to be a complete statement of all potential risks and uncertainties. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. Consequences of material differences in results as compared with those anticipated in the forward-looking statements could include, among other things, business disruption, operational problems, financial loss, legal liability to third parties and similar risks, any of which could have a material adverse effect on Netflix's or WBD's consolidated financial condition, results of operations or liquidity. Neither Netflix nor WBD assumes any obligation to publicly provide revisions or updates to any forward-looking statements, whether as a result of new information, future developments or otherwise, should circumstances change, except as otherwise required by securities and other applicable laws.
魷魚遊戲、怪奇物語、坂本日常、柏捷頓四大熱門影集，打造兼具實用與收藏價值的送禮方案 歲末年終送禮季來臨，BIALETTI 台灣總代理商 IKUK 艾可推出Netflix聯名系列優惠活動，即日起至2026年1月5日，全系列單品88折，滿2,000元再贈魷魚遊戲不鏽鋼保溫杯，同時推出多款優惠組合。四大熱門影集《魷魚遊戲》、《怪奇物語》、《坂本日常》、《柏捷頓家族》聯名商品，為消費者提供兼具實用性與收藏價值的送禮選擇。 Netflix 官方授權聯名 限量發行不補貨 BIALETTI 與 Netflix 的跨界合作系列，每款商品皆為官方正式授權，結合義大利百年咖啡品牌工藝與全球熱門影集IP，推出保溫杯與馬克杯兩大類別。這些聯名商品不僅是影視周邊收藏品，更是日常生活中實用的器具，讓劇迷能在每日使用中延續追劇的美好回憶。 由於聯名商品屬限量發行，售完後不再補貨，對收藏家而言更具長期保值潛力。此次年末優惠活動提供了入手這些限量商品的最佳時機。 四大聯名系列各具特色 《魷魚遊戲》不鏽鋼露營手把杯 採用304不鏽鋼材質，420ml容量搭配單手推蓋設計，適合露營、運動、戶外等多元使用情境。雙層保溫結構確保飲品溫度維持，是戶外活動愛好者的理想選擇。經典的123木頭人與幾何元素設計，讓這款手把杯成為話題性與實用性兼具的商品。 《怪奇物語》幽光吸管隨行杯 900ml超大容量設計滿足全天飲水需求，最大特色是獨特的夜光效果——關燈後杯身的「魔怪」(Demogorgon)圖案會發出紅色光芒。附吸管設計方便飲用手搖飲料或冰飲，適合需要大容量且喜歡特殊設計的消費者。 《坂本日常》陶瓷馬克杯 提供紅、黃雙色選擇，350ml容量適合辦公室與居家使用。陶瓷材質可微波加熱，杯身印有動畫標誌性的貼紙風格設計與趣味標語。溫暖的色調與療癒的日系風格，特別適合喜愛文青質感的族群。 《柏捷頓家族》金色手柄陶瓷馬克杯 330ml容量搭配優雅的金色手柄設計，融入宮廷風格的花卉圖案，展現英倫貴族氣息。適合下午茶時光，搭配伯爵茶或英式紅茶使用，是追求優雅品味人士的首選。 年末優惠活動內容 活動期間：2025年12月26日至2026年1月5日 優惠方案： Netflix 聯名全系列單品88折 消費滿2,000元贈魷魚遊戲不鏽鋼保溫杯 多款優惠組合同步推出 此次優惠讓原價1,480元至1,880元的保溫杯系列，以及880元至980元的馬克杯系列，都能以更實惠的價格入手。對於想要完整收藏或購買多款送禮的消費者，滿額贈禮更增添購物誘因。 送禮建議與組合推薦 針對不同送禮需求，Netflix 聯名系列提供多元選擇。戶外活動愛好者適合魷魚遊戲露營手把杯的耐用不鏽鋼材質；上班族與學生族群可選擇怪奇物語900ml大容量隨行杯；居家辦公族偏好坂本日常陶瓷馬克杯的溫潤質感；追求品味人士則青睞柏捷頓金色手柄馬克杯的優雅設計。 自由配組合方案 IKUK特別推出彈性組合方案，消費者可依個人喜好搭配： 聯名摩卡壺杯款自由配：自行選擇聯名摩卡壺、杯款與咖啡粉，打造完整的咖啡體驗 杯款+辰食燕麥組合：聯名杯款搭配辰食燕麥，成為網路上討論度高的「交換禮物安全選項」，兼具實用性與話題性 組合購買更能充分運用滿2,000元贈禮優惠，無論自用或送禮都更划算。 限量聯名 把握年末優惠時機 IKUK艾可表示，Netflix 聯名系列結合了義大利百年工藝與全球熱門影集文化，每款商品都兼具實用性與收藏價值。年末優惠活動提供88折優惠與滿額贈禮，是入手這些限量商品的最佳時機。 聯名商品售完不再補貨，建議有興趣的消費者把握活動期間儘早選購，無論是自用或送禮，都能在日常使用中感受品牌與影集文化的完美結合。 活動資訊 IKUK年末送禮季 Netflix 聯名優惠 活動時間：2025年12月26日 - 2026年1月5日 優惠內容：全系列單品88折，滿2,000元贈魷魚遊戲不鏽鋼保溫杯 購買通路：IKUK官網 www.ikuk.com.tw 關於IKUK艾可 IKUK艾可為義大利百年品牌BIALETTI台灣總代理商，同時開發自有品牌保溫杯系列，致力於推廣「生活減法、美味純粹」的生活態度，為台灣消費者帶來最優質的咖啡器具與生活美學體驗。
HOLLYWOOD, Calif., Feb. 27, 2026 /PRNewswire/ -- Netflix, Inc. today announced that it has declined to raise its offer for Warner Bros. Netflix had earlier received notice from Warner Bros. Discovery (WBD) that its Board of Directors has determined Paramount Skydance's (PSKY) latest proposal constitutes a "Superior Proposal" under the terms of WBD's existing merger agreement with Netflix. Netflix issued the following statement in response from co-CEOs Ted Sarandos and Greg Peters: The transaction we negotiated would have created shareholder value with a clear path to regulatory approval. However, we've always been disciplined, and at the price required to match Paramount Skydance's latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid. Warner Bros. is a world-class organization, and we want to thank David Zaslav, Gunnar Wiedenfels, Bruce Campbell, Brad Singer and the WBD Board for running a fair and rigorous process. We believe we would have been strong stewards of Warner Bros.' iconic brands, and that our deal would have strengthened the entertainment industry and preserved and created more production jobs in the U.S. But this transaction was always a 'nice to have' at the right price, not a 'must have' at any price. Netflix's business is healthy, strong and growing organically, powered by our slate and best-in-class streaming service. This year, we'll invest approximately $20 billion in quality films and series and will expand our entertaining offering. Consistent with our capital allocation policy, we'll also resume our share repurchase program. We will continue to do what we've done for more than 20 years as a public company: delight our members, profitably grow our business, and drive long-term shareholder value. About Netflix Netflix is one of the world's leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. Important Information and Where to Find It In connection with the proposed transaction between Netflix and WBD, WBD filed a definitive proxy statement on Schedule 14A (the "Proxy Statement") with the U.S. Securities and Exchange Commission (the "SEC"). The Proxy Statement was first mailed to WBD stockholders on or around February 17, 2026. Each of Netflix and WBD may also file with or furnish to the SEC other relevant documents regarding the proposed transaction. This communication is not a substitute for the Proxy Statement or any other document that Netflix or WBD may file with the SEC or mail to WBD's stockholders in connection with the proposed transaction. INVESTORS AND SECURITY HOLDERS OF NETFLIX AND WBD ARE URGED TO READ THE PROXY STATEMENT, AS WELL AS ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC IN CONNECTION WITH THE PROPOSED TRANSACTION OR INCORPORATED BY REFERENCE INTO THE PROXY STATEMENT (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO), BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION REGARDING NETFLIX, WBD, THE PROPOSED TRANSACTION AND RELATED MATTERS. Investors and security holders may obtain free copies of the Proxy Statement as well as other filings containing information about Netflix and WBD, without charge, at the SEC's website, https://www.sec.gov. The documents filed by Netflix with the SEC also may be obtained free of charge at Netflix's website at https://ir.netflix.net/home/default.aspx. The documents filed by WBD with the SEC also may be obtained free of charge at WBD's website at https://ir.wbd.com. Participants in the Solicitation Netflix, WBD and certain of their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from the stockholders of WBD in connection with the proposed transaction under the rules of the SEC. Information about the interests of the directors and executive officers of WBD and other persons who may be deemed to be participants in the solicitation of stockholders of WBD in connection with the proposed transaction and a description of their direct and indirect interests, by security holdings or otherwise, is included in the Proxy Statement, which has been filed by WBD with the SEC. Information about WBD's directors and executive officers is set forth in WBD's proxy statement for its 2025 Annual Meeting of Stockholders on Schedule 14A filed with the SEC on April 23, 2025, WBD's Annual Report on Form 10-K for the year ended December 31, 2024, and any subsequent filings with the SEC. Information about Netflix's directors and executive officers is set forth in Netflix's proxy statement for its 2025 Annual Meeting of Stockholders on Schedule 14A filed with the SEC on April 17, 2025, and any subsequent filings with the SEC. Additional information regarding the direct and indirect interests of those persons and other persons who may be deemed participants in the proposed transaction may be obtained by reading the Proxy Statement regarding the proposed transaction. Free copies of these documents may be obtained as described above. Cautionary Statement Regarding Forward-Looking Statements This document contains "forward-looking statements" within the meaning of the federal securities laws, including Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Netflix's and WBD's current expectations, estimates and projections about the expected date of closing of the proposed transaction and the potential benefits thereof, their respective businesses and industries, management's beliefs and certain assumptions made by Netflix and WBD, all of which are subject to change. In this context, forward-looking statements often address expected future business and financial performance and financial condition, and often contain words such as "expect," "anticipate," "intend," "plan," "believe," "could," "seek," "see," "will," "may," "would," "might," "potentially," "estimate," "continue," "expect," "target," similar expressions or the negatives of these words or other comparable terminology that convey uncertainty of future events or outcomes. All forward-looking statements by their nature address matters that involve risks and uncertainties, many of which are beyond our control and are not guarantees of future results, such as statements about the consummation of the proposed transaction and the anticipated benefits thereof. These and other forward-looking statements, including the failure to consummate the proposed transaction or to make or take any filing or other action required to consummate the transaction on a timely matter or at all, are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, there are or will be important factors that could cause actual results to differ materially from those indicated in such statements and, therefore, you should not place undue reliance on any such statements and caution must be exercised in relying on forward-looking statements. Important risk factors that may cause such a difference include, but are not limited to: (i) the completion of the proposed transaction on anticipated terms and timing, including obtaining stockholder and regulatory approvals, completing the separation of WBD's Discovery Global business ("Discovery Global") and Warner Bros. business, anticipated tax treatment, unforeseen liabilities, future capital expenditures, revenues, expenses, earnings, synergies, economic performance, indebtedness, financial condition, losses, future prospects, business and management strategies, expansion and growth of WBD's and Netflix's businesses and other conditions to the completion of the proposed transaction; (ii) failure to realize the anticipated benefits of the proposed transaction, including as a result of delay in completing the transaction or integrating the businesses of Netflix and WBD; (iii) Netflix's and WBD's ability to implement their business strategies; (iv) consumer viewing trends; (v) potential litigation relating to the proposed transaction that could be instituted against Netflix, WBD or their respective directors; (vi) the risk that disruptions from the proposed transaction will harm Netflix's or WBD's business, including current plans and operations; (vii) the ability of Netflix or WBD to retain and hire key personnel; (viii) potential adverse reactions or changes to business relationships resulting from the announcement, pendency or completion of the proposed transaction; (ix) uncertainty as to the long-term value of Netflix's common stock; (x) legislative, regulatory and economic developments affecting Netflix's and WBD's businesses; (xi) general economic and market developments and conditions; (xii) the evolving legal, regulatory and tax regimes under which Netflix and WBD operate; (xiii) potential business uncertainty, including changes to existing business relationships, during the pendency of the proposed transaction that could affect Netflix's or WBD's financial performance; (xiv) restrictions during the pendency of the proposed transaction that may impact Netflix's or WBD's ability to pursue certain business opportunities or strategic transactions; (xv) failure to receive the approval of the stockholders of WBD; (xvi) the final allocation of indebtedness between WBD and Discovery Global in connection with the separation could cause a reduction to the consideration for the proposed transaction; (xvii) inherent uncertainties involved in the estimates and assumptions used in the preparation of financial projections, and inherent uncertainties involved in the estimates and judgments used to estimate the differences between WBD's Global Linear Networks segment results and the expected results of Discovery Global; and (xviii) volatility or a decline in the market price for Discovery Global common stock following the separation. Discussions of additional risks and uncertainties are contained in Netflix's and WBD's filings with the SEC, including their Annual Reports on Form 10-K and Quarterly Reports on Form 10-Q, and the Proxy Statement filed by WBD in connection with the proposed transaction. While the list of factors presented here and in the Proxy Statement are considered representative, no such list should be considered to be a complete statement of all potential risks and uncertainties. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. Consequences of material differences in results as compared with those anticipated in the forward-looking statements could include, among other things, business disruption, operational problems, financial loss, legal liability to third parties and similar risks, any of which could have a material adverse effect on Netflix's or WBD's consolidated financial condition, results of operations or liquidity. Neither Netflix nor WBD assumes any obligation to publicly provide revisions or updates to any forward-looking statements, whether as a result of new information, future developments or otherwise, should circumstances change, except as otherwise required by securities and other applicable laws.
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