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Singapore, Oct. 1, 2025 /PRNewswire/ -- Digital travel platform Agoda reveals a curated guide to exploring Asia's rich tapestry of traditional music to mark International Music Day on October 1st. From the rhythmic beats of Indian folk music to the harmonious melodies of Vietnamese court music, Asia offers a diverse range of musical experiences that captivate travelers seeking to immerse themselves in local culture. Asia's traditional music scene is a vibrant mosaic of genres, instruments, and performances that reflect the continent's cultural diversity. Travelers can enjoy the unique sounds of indigenous music, which serves as a gateway to understanding the history and traditions of each region. Whether it's the soulful strains of a bamboo flute or the energetic beats of a drum ensemble, Asia's music offers a sensory journey like no other. Here is Agoda's guide to six must-visit destinations to celebrate traditional music in Asia: Hue (Vietnam)Recognized by UNESCO as an Intangible Cultural Heritage, Hue's royal court music, Nhã Nhạc, offers a glimpse into Vietnam's imperial past. Visitors can enjoy performances at the city's historic sites, where the elegant sounds of Nhã Nhạc transport audiences to a bygone era. Jodhpur, Rajasthan (India)Known for its rich folk music traditions, Jodhpur hosts the annual Rajasthan International Folk Festival (RIFF) taking place from 2-6 October this year, where visitors can experience the soulful sounds of Rajasthani folk music. The festival, set against the backdrop of the majestic Mehrangarh Fort, features performances by local and international artists, making it a must-visit for music lovers. Sado Island, Niigata Prefecture (Japan)Home to the renowned Kodo drummers, Sado Island is a hub for traditional Japanese percussion known as Taiko, characterized by its powerful, rhythmic beats. The island's Earth Celebration event brings together artists from around the world to perform alongside the Kodo drummers, offering a unique opportunity to experience the power and precision of Taiko drumming. Ubud, Bali (Indonesia)Ubud is the heart of Balinese culture, where the enchanting sounds of Gamelan, a traditional ensemble music featuring metallophones and gongs, fill the air. Visitors can attend performances at local temples and cultural centers, where the intricate rhythms and melodies of gamelan orchestras create an unforgettable auditory experience. Chiang Mai (Thailand)Known for its Lanna music, a traditional Northern Thai style using instruments like the khene and saw u, Chiang Mai offers travelers a chance to explore the traditional sounds of Northern Thailand. The city's vibrant night markets and cultural festivals often feature live performances of Lanna music, characterized by its unique musical style and folk traditions. Jeonju, Jeollabuk-do (South Korea)Jeonju is famous for Pansori, a traditional Korean musical storytelling genre. The Jeonju International Sori Festival showcases the best of Korean traditional music, offering visitors a chance to experience the emotional depth and narrative power of Pansori performances. Baguio City, Luzon (Philippines)Nestled in the Cordillera region, Baguio City is known for its indigenous music, which features bamboo instruments and gong ensembles. Visitors can explore the city's cultural heritage through performances at local festivals and community events. Krishna Rathi, Associate Vice President at Agoda, shared, "Asia's traditional music scene is a treasure trove of cultural richness, and Agoda is thrilled to help travelers discover these unique musical experiences. From the rhythmic beats of Rajasthan to the melodic harmonies of Vietnam, Agoda makes it easy for travelers to explore and enjoy Asia's diverse musical heritage with great deals on flights, accommodation and activities." With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda offers travelers the flexibility to create their perfect musical journey. Discover more at Agoda.com and find the best deals on Agoda's mobile app.
CHENGDU, China, Sept. 30, 2025 /PRNewswire/ -- The Yulin Folk Music Season 2025 officially commenced on Sep 29 at the Folk Music Lane Plaza in Wuhou district of Chengdu, Sichuan province, marking the return of this annual cultural celebration to one of Chengdu's most vibrant and artistic hubs. The Yulin Folk Music Season 2025 kicks off on Sep 29 in Wuhou district of Chengdu, Sichuan province. The opening ceremony seamlessly blended live performances, industry insights, highlight announcements, and interactive sessions, launching a three-month musical carnival. A folk music market with over 60 stalls featuring intangible cultural heritage items, cultural and creative products, and local delicacies opened alongside, offering a vibrant street-life experience where people could stroll, listen, and sing along. More than just a series of concerts, the Yulin Folk Music Season 2025 represents a profound restructuring of the city's cultural ecosystem. Adhering to its core theme of "Living Like a Chengdu Local in Yulin," the music season emphasizes systematic, industrial, and sustainable operations, aiming to establish Yulin Road as the spiritual home and cultural cradle of Chinese folk music. During the upcoming National Day holiday, the themed performance "Singing Love to the Motherland" will use music as a medium to unite citizens in patriotic celebration. Meanwhile, the music season will build a multi-dimensional activity matrix, ensuring a vibrant calendar with monthly themes, weekly shows, and a daily festive ambiance. Highlights include regular weekend performances, a folk songwriting contest, customized Yulin-themed singles by invited singer-songwriters, a themed week for the ITTF Mixed Team World Cup, and a "folk music night" concert. This newly upgraded music season breaks traditional boundaries, using folk music as a link to build an integrated ecosystem connecting art, industry, and society. It has established in-depth collaboration with the Chengdu Music Cultural and Creative Park, leveraging the park's 700 music enterprises to provide musicians with full-chain support covering creation, performance, and copyright operations. The music season also extends beyond music, integrating diverse scenarios of culture, tourism, commerce, and sports to create new urban consumption hot spots. In addition, it actively embraces digital technology to expand the expressive boundaries of folk music.
PENGZHOU, CHINA - Media OutReach Newswire - 29 September 2025 - On September 25, the 13th Bailu Sino-French Classical Music Art Season, hosted by the Chengdu Municipal Culture, Radio, Television, and Tourism Bureau and the Pengzhou Municipal People's Government, opened at the Upper Academy (Shang Shuyuan) in Bailu Town, Pengzhou, Chengdu, China. On September 25, at the opening ceremony of the 13th Bailu Sino-French Classical Music Art Season, Chinese and international artists performed together. Under the theme "Engaging the World through Music, Promoting International Cultural Exchange, and Boosting Cultural Tourism Consumption", this year's music season has brought together renowned domestic and international artists and celebrated symphony orchestras in Bailu Town to perform classic Chinese and foreign pieces. The combined orchestra, featuring members from the Opéra National Orchestre de Montpellier Occitanie (France), the China National Opera House Symphony Orchestra, and the Chengdu Symphony Orchestra, delivered a particularly stunning performance. On September 25, the 13th Bailu Sino-French Classical Music Art Season opened in Pengzhou. It is reported that the music season will run until December 25, featuring a series of events including musical performances, artistic exchanges, music industry forums, and cultural tourism initiatives. The activities will also extend to cities such as Paris and Nice in France, Brussels in Belgium, and Beijing, Shanghai, Shenzhen, and Chengdu in China, offering a trans-regional, multi-dimensional artistic feast. Additionally, to celebrate the upcoming Chinese National Day, Bailu Town has integrated French romance with National Day elements, creating a series of photo spots, music-themed spaces, and cultural creative consumption scenes. A Sino-French cultural creative market and food stalls have been set up, connecting music-themed cafes, vintage musical instrument experience shops, and other unique stores, allowing visitors to immerse themselves in market browsing, gourmet tasting, and souvenir shopping while enjoying the music. The connection between Bailu Town in Pengzhou and France dates back to the late 19th century when a French missionary built the Upper Academy in the town. This left behind a legacy of romantic French architecture and infused this mountain town with a touch of European culture. Today, these well-preserved century-old buildings complement the surrounding beautiful natural scenery, earning Bailu Town the nickname "Little Paris of the East". Leveraging its profound French cultural heritage, Bailu Town has gradually developed into a uniquely charming arts village with a distinct French ambiance. Since its inception in 2013, the Sino-French Classical Music Art Season has been held for thirteen consecutive sessions. Its scale has continually expanded, and its international influence has grown, making it an important bridge for Sino-French cultural and artistic exchange. The Bailu Sino-French Classical Music Art Season is rooted in and has grown from this very foundation. It is not only an artistic celebration but also a platform for industry integration and international cooperation. In the future, Chengdu will use this as an opportunity to further amplify the brand's effect, deepen Sino-French cultural and tourism integration, and let the bond of music connect the world even more broadly. Hashtag: #PengzhouInformationOfficeThe issuer is solely responsible for the content of this announcement.
KUALA LUMPUR, Malaysia, Sept. 24, 2025 /PRNewswire/ -- The Malaysia Sarong Music Run (MSMR) 2025 brought together music and athletics in a vibrant celebration, turning Kuala Lumpur's city center into a hub of energy and culture. JETOUR partnered with the event as its official automotive partner. The event attracted over 10,000 runners and 30,000 concert-goers to Kuala Lumpur's iconic landmark—KLCC square, nestled beneath the majestic Petronas Twin Towers—where they immersed in the vibrant energy of movement and music. At the heart of the experience, JETOUR showcased its DASHING and VT9 models through immersive displays and interactive engagements, bringing to life the brand's "Travel+" philosophy and its commitment to fostering a dynamic and exploratory lifestyle. Since launching its first model in April 2025, JETOUR has rapidly become one of the best-selling Chinese SUV brands. As the exclusive automotive partner of MSMR, JETOUR combines driving with music and sports, creating an immersive experience that redefines the car as a lifestyle. On September 18-19, during the race kit collection period, participants had the opportunity to view static displays of the JETOUR DASHING and VT9 models up close. On the day of event, September 20, JETOUR expanded its brand presence to multiple key locations across Kuala Lumpur. The activation at Pavilion Kuala Lumpur attracted substantial crowds, where live radio interactions and unlimited commemorative photo printing engaged hundreds of attendees. At the race finish line, JETOUR welcomed runners with a mobile display vehicle and surprise gift giveaways. "JETOUR is not only an automotive brand, but also a promoter of a youthful, adventurous, and socially engaging lifestyle," said Ke Chuandeng, President of JETOUR International. "Through our partnership, we aim to build genuine emotional connections with the younger generation in Malaysia." The Malaysia Sarong Music Run breaks boundaries through music and sports, uniting the passion of young people, while JETOUR embraces its "Travel+" philosophy to accompany users in exploring a freer and more diverse way of life. It is worth mentioning that the Malaysian Ministry of Tourism has designated 2026 as "Visit Malaysia 2026," aiming to promote diverse cultural travel experiences. This collaboration between JETOUR and MSMR serves as a vivid expression of the fusion between the spirit of "Travel+" and multiculturalism, showcasing the unique power of cross-border partnerships.
THE PARTNERSHIP WILL UNLOCK NETWORKING OPPORTUNITIES DURING BUMPER WEEK IN REGION SINGAPORE, Sept. 18, 2025 /PRNewswire/ -- Global sports, music and entertainment company Wasserman has partnered with global networking platform, Gig Life Pro (GLP), to host a networking event for music industry professionals and creatives in Singapore. Gig Life Pro is a platform built to support music industry professionals and creatives in expanding their connections. Its mixers bring together a curated community of music professionals, artists, and businesses worldwide, offering valuable connections with meaningful context. Wasserman also has a rich heritage in music, following its acquisition of Paradigm Talent Agency's music division in 2021, which then rebranded as Wasserman Music. Wasserman Music represents some of the world's biggest names in music such as Chappell Roan, Imagine Dragons, KATSEYE, Marshmello, Skrillex, SZA, Travis Scott and Tyler, The Creator. Wasserman and Gig Life Pro have teamed up for an exclusive networking event on 2 October during Singapore's busiest week on the sporting calendar with the Singapore Grand Prix taking place during 3-5 October. The event will expand beyond music professionals to cover the sports and entertainment industries too. Victoria Stickland, SVP & Regional Director – Asia, at Wasserman said of the partnership, "Hosting an exclusive GLP & Friends mixer event during Singapore's most vibrant week — between All That Matters and Formula 1 — provides the perfect stage to foster authentic connections, strategic collaborations, and fresh opportunities. This partnership not only extends Gig Life Pro's foundation but also highlights Wasserman's role in Asia as a hub where sports, music and entertainment converge." Priya Dewan, CEO at Gig Life Pro said, "Our 'Wasserman Presents' mixer celebrates the union of two companies committed to fostering valuable connections for the music industry. Like with all our events, we look forward to seeing the incredible global projects that result from this one!" Wasserman has been established in Asia since 2010, serving clients such as AIA, American Express and Mondelez and representing iconic talent across sports and media including Yoshinobu Yamamoto, Derrick Rose and Rui Hachimura. Through Brillstein Entertainment, its iconic entertainment management business, the company manages the careers of Nate Bargatze and Courteney Cox among many others. About Wasserman Wasserman is a global sports, music and entertainment company that provides representation and marketing services to talent, brands and properties. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities. For more information, please visit www.teamwass.com. About Gig Life Pro Gig Life Pro is a networking and educational platform designed to support all global music industry professionals and creatives in developing their connections and skills. Gig Life Pro supports members through curating industry panels, workshops, mixers, intimate dinners, after-parties, trade missions and online networking events to exchange highly specialised knowledge of a rapidly expanding industry. For more information, please visit www.giglifepro.com. Contact: Edward Taned@giglifepro.com
Fostering Cross-Sector Collaboration to Create New Opportunities for Hong Kong's Film and Music Industries HONG KONG, Sept. 18, 2025 /PRNewswire/ -- The Microfilm Production Support Scheme (Music) ("Support Scheme"), organized by the Hong Kong Association of Interactive Marketing ("AIM") and sponsored by the Cultural and Creative Industries Development Agency ("CCIDA"), marks its thirteenth year. The Support Scheme continues to unite outstanding local talent in advertising and music to produce 32 original microfilms. It aims to nurture emerging creatives across music, digital advertising, and microfilm production, while encouraging more singers to take part in on-screen performances and advancing the development of Hong Kong's creative industries in a richer and more diverse direction. AIM hosts the 13th Support Scheme Matching cum Kick-Off Ceremony at the InnoCentre, Kowloon Tong. Mrs. Lowell CHO, Acting Commissioner for Cultural and Creative Industries, officiates as Guest of Honor, joined by Mr. Francis FONG, Chairman of AIM, to mark the official launch of this year's edition. As in previous years, the Support Scheme comprises two tiers: Tier 1 "Advertising Production Start-ups" and Tier 2 "Small Advertising Production Enterprises." At the ceremony, Tier 1 teams are paired with singers through a drawing of lots, forming 22 creative partnerships. Tier 2 features ten self-formed teams, each comprising a director, scriptwriter, singer, and production company, making their debut at the event. Each Tier 1 team receives up to HK$130,000 to produce a 4 to 8-minute original microfilm with their matched singer. Tier 2 teams are granted up to HK$240,000 to produce a 12-to-16-minute microfilm with their self-paired singer. The Support Scheme also provides comprehensive training covering scriptwriting, directing, production, and post-production. In addition, a mentoring team of industry experts provides professional guidance to help enhance the quality of the microfilms. To further support the participating teams, AIM promotes the 32 microfilms through multiple channels, including the Hong Kong International Film and TV Market (FILMART) 2026, television, online platforms, social media, and the Support Scheme's official website. To recognize outstanding works, the following awards are presented: "Best Microfilm Production Award," "Best Microfilm Actor Award," and "Best Microfilm Actress Award" (each with Gold, Silver, and Bronze distinctions), as well as "Best Microfilm Scriptwriting Award," "Best Microfilm Cinematography Award," and "Best Microfilm Art Direction Award." Winners will be selected by professional judges, while the "Most Popular Microfilm Award" will be determined by public voting. Exceptional teams may also be recommended for international microfilm or short film competitions, further enhancing their exposure and commercial prospects. The Support Scheme continues to serve as a vital platform for nurturing creative talent and fostering collaboration across Hong Kong's film and music sectors. The advertising production companies, directors, and singers participating in the two tiers of the 13th Support Scheme are listed as below: Tier 1 "Advertising Production Start-ups" (in alphabetical order of the "Advertising Production Start-ups" company names) Advertising Production Start-ups and Directors Singers and Their Record Labels 1 After Life Production Uni 2 ALVA Digital One Take Off 3 Beanlet Studio Andy Lin 4 Best Summer Paradiso Karen 5 Blind Box Production Ltd. Heddi 6 Can-Do Production Tinque Chan 7 Cineapex Inspirations Jacky Fcy 8 Daylights Pictures Ritchie 9 Dream Scenario Studio Mark Chan 10 Hey July Creative Kylis 11 InMagin Studio Limited Lap Chau 12 Intrinity Production DaiKim 13 Media Mix Publishing Ltd. sharlene 14 Min Min Production nico 15 NS Production Mona 16 Recurso Ltd. KIKO TONG 17 Respect Creative Studio Ltd. Venus 18 REVERFILMS Khloe 19 Rockship Studios Ken Hung 20 Super Common Studios Ko Tse 21 The Plough Films Alex 22 TOPPEST PRODUCTIONS CO. ALL FOR ONE Tier 2 "Small Advertising Production Enterprises" (in alphabetical order of the "Small Advertising Production Enterprises" company names) Company Names Directors Singers Singers' Record Labels 1 Blue Hour Production Lee Chan HOPUI HOPUI MUSIC 2 Buzz Creative Ltd. LO Tsz Hin Noell Chalk Studios 3 Cineoz Studios Edwin LAI Joya Future Future Limited 4 Concept Pictures Studio LOK Tsz Hong Ashia LAVA MUSIC ENTERTAINMENT 5 CONCRETE LAB TANG Chiu Tang YAUYAU Wicked Awesome Productions 6 Foxter Media Ltd. Thyestes TONG Ki Chan HDP Limited 7 KnoowNO JK WONG The Flying Eyeballs Quantum Industries Limited 8 Kolton Media WONG Tin Shing J. Arie Platform Entertainment 9 Sparkle Image Lit MA Modern Children Playground Studio 10 TREE HEAD PRODUCTIONS Bonde Sham 6號@RubberBand R Flat Limited After the Kick-Off Ceremony, the selected production teams will begin creating their microfilms. These microfilms will be released online in January 2026 and will be showcased at the FILMART 2026, where they will meet with industry professionals and audiences. For more details about the Support Scheme, please visit: http://www.microfilm-music.hk Organizer: Hong Kong Association of Interactive Marketing (AIM) Lead Sponsor: Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
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