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明志科技大學電算中心於今年10月舉辦「M365 Copilot校園應用推廣活動」，邀請雲碩科技公司工程師周講師為校內教職員介紹M365 Copilot的應用，總計吸引47位教職員參與。活動旨在提升教職員對M365 Copilot的初步認識和使用技能，並推動校園數位學習的普及化。 活動中，周講師展示多種M365 Copilot在不同應用程式中的實際操作場景，強調其在工作效率提升和協作能力增進方面的潛力。例如，在Word中，Copilot可以自動生成會議紀錄、列出大綱，並快速撰寫草稿；在Excel中則能排序資料和生成數據分析報告；在Outlook中可根據來信自動生成回信，提高郵件處理效率；而在PowerPoint中，能快速生成指定主題和頁數的簡報；在Teams則協助會議紀錄整理及摘要，幫助使用者掌握會議要點。透過實際情境分享，教職員進一步了解M365 Copilot在教學、研究及行政管理的潛在應用價值。 因應人工智慧(AI)在教育領域日益受到關注，電算中心計劃未來持續舉辦更多相關活動，不僅提供工具的技術背景和使用原理，也將促進教職員與業界及其他學校的AI應用經驗交流，為校內師生打造更多數位學習與成長機會。
合併淨利潤增至54億阿聯酋迪拉姆，按年增長129.9%。 撇除Khazna交易的影響，淨利潤按年增長19.1%。22億美元的交易收益已於四月收妥，並用以減少集團的債務餘額 EBITDA達到74億阿聯酋迪拉姆，按年增長15.4% 集團總用戶數增至1.948億 e&成為「全球增長最快品牌」，品牌組合及投資價值超過200億美元 阿聯酋阿布達比 2025年5月1日 /美通社/ -- e&於2025年迎來強勁開局，持續其增長勢頭及數碼領導地位。集團於多項主要財務指標錄得亮麗表現，反映其策略實力及作為全球科技集團日益增長的影響力。 e& GCEO, Hatem Dowidar 合併收入增至169億阿聯酋迪拉姆，按年增長18.7%，而合併淨利潤增至54億阿聯酋迪拉姆，比去年同期增長129.9%。集團的EBITDA達到74億阿聯酋迪拉姆，按年增長15.4%。 集團的總用戶數達到1.948億，按年增長12.9%，而阿聯酋e&（e& UAE）的用戶數達到1,530萬，凸顯了市場對e&次世代連接技術、人工智能（AI）驅動解決方案以及創新數碼體驗的持續需求。 2025年第一季財務摘要 2025年第一季 2024年第一季 百分比變化 合併收入 169億阿聯酋迪拉姆 142億阿聯酋迪拉姆 18.7 % 合併淨利潤 54億阿聯酋迪拉姆 23億阿聯酋迪拉姆 129.9 % 稅息折舊及攤銷前利潤（EBITDA） 74億阿聯酋迪拉姆 64億阿聯酋迪拉姆 15.4 % 集團總用戶數 1.948億 1.726億 12.9 % 阿聯酋e&（e& UAE）用戶數 1,530萬 1,450萬 5.3 % e&集團行政總裁Hatem Dowidar表示：「2025年第一季是e&旅程中的又一里程碑，集團在各個領域均展現強勁的表現。我們的合併收入達到169億阿聯酋迪拉姆，而EBITDA為74億阿聯酋迪拉姆，分別按年增長18.7%和15.4%。這些成績得益於我們嚴謹的執行、專注於客戶需求，以及秉持成為全球科技公司的願景。 「e&的獨特之處在於我們創新、擴展及交付的能力，同時在全球競爭激烈的環境中穩步前行——從在業務中融入人工智能，部署區內最先進的5G網絡，到在2024年底通過e& PPF Telecom投資擴展我們在三大洲的足跡，我們正在構建一個賦能個人、企業和政府的數碼生態系統。我們不僅在增長——我們正在以明確的目標、深遠的影響力和全球雄心塑造數碼未來。 強勁的第一季業績在三月底成功將我們在Khazna業務中的持股以高估值變現，為本季成果畫上完美句號。」 「這些成果並非空想——它們是明確的證明。我們將雄心轉化為可衡量的業績，透過實現穩健的財務表現、保持網絡領導地位、擴展我們在高潛力市場的足跡，以及優化資產組合，為股東創造可持續的價值。」 主要營運亮點 e& e&以強勁的勢頭啟動2025年，在《Brand Finance Global 500》報告中獲評為「全球增長最快品牌」。e&獲得AAA信用評級及品牌強度得分84.6，並跻身全球十大最具價值的電訊品牌之列。其品牌組合及投資價值在2025年超過200億美元。 e&完成了以22億美元（相當於80億阿聯酋迪拉姆）出售其在Khazna的40%股權。此舉反映了e&釋放價值、聚焦核心業務並優化投資組合的策略努力。這亦有助於提升股東回報、加強財務靈活性，並鞏固e&對長期增長的承諾。 摩洛哥電訊（Maroc Telecom）與Inwi（Wana Corporate）簽署了擴大合作夥伴關係的協議，旨在加速摩洛哥的光纖及5G網絡部署。該協議包括成立兩家合資企業：其中一個專注於光纖被動基礎設施的部署，另一個則致力於新電訊塔的建設。該合作夥伴關係仍需獲得相關監管機構的批准。 在達沃斯，e&推出了與IBM合作開發的創新人工智能（AI）和生成式人工智能（Generative AI）治理解決方案，旨在促進人工智能技術的道德、透明和安全部署。這一框架支持集團日益擴大的人工智能生態系統中的合規性和風險監控，強化了e&對負責任創新的承諾。 與IBM商業價值研究所合作進行的聯合研究，題為《中東與北非的人工智能優勢：超越機會與領導地位》（MENA's AI Advantage: Opportunity to Leap Ahead and Lead），探討了該區域成為全球人工智能領導者的潛力。報告顯示，65%的中東與北非地區（MENA）行政總裁正在推動生成式人工智能（Generative AI）的採用，這一比例超過全球平均水平。報告還強調了公共與私營部門合作、基建設施投資和技能發展如何加速各行業的人工智能整合。 在一項學術合作中，e&與紐約大學阿布達比分校（NYU Abu Dhabi）簽署了諒解備忘錄（MoU），旨在推動6G技術的研究與開發。此次合作旨在彌合學術界與業界之間的差距，讓學生提前接觸下一代技術，同時將阿聯酋定位為未來連接技術的樞紐。 社區賦能仍然是我們的核心焦點。在第一季，e&與蝴蝶基金會（The Butterfly）、伍倫貢大學（Wollongong University）和賽義德大學（Zayed University）合作，推出了一個為「特別需要人士」（People of Determination）設計的職業探索計劃，為大學學生和應屆畢業生提供一個支持性和包容性的平台，以發展技能並探索職業發展道路。 e&之承運商及批發服務（C&WS）透過提升全球連接性和將人工智能融入其業務營運，重申了其作為區域強大實力的地位。這些努力正在為大規模數碼服務開辟新的商業路徑，同時跟上日益數據驅動的全球經濟的需求。 本季度的一大亮點是富查伊拉智能中心園區（Fujairah SmartHub Campus）的擴展，新增了一座第四座第三級（Tier-III）數據中心。這座新設施增添了1.5兆瓦的容量，進一步加強了阿聯酋的數碼基礎設施，並強化了中東地區的互聯互通。該園區繼續作為全球流量、區域內容託管和低延遲雲端服務的重要樞紐。 在與聯合國開發計劃署（UNDP）和GSMA的共同努力下，e&推出了人工智能驅動的社會與氣候平台，將即時的非傳統數據轉化為可供政策制定者在阿拉伯國家及其他地區採取行動的見解。這項計劃展示了人工智能如何成為促進包容性、數據驅動發展的力量，並與集團更廣泛的可持續發展議程相契合。 阿聯酋e&（e& UAE） 阿聯酋e&（e& UAE）以一系列產品創新和合作夥伴關係啟動了2025年第一季，旨在滿足不斷變化的消費者期望，同時加強其在連接性和數碼服務領域的領導地位。 為應對對高速連接日益增長的需求，阿聯酋e&（e& UAE）推出了Neo Home，這是一款全新的1Gbps光纖計劃系列。為現代家庭量身定制，Neo Home提供流暢的串流體驗、更快的下載速度，以及可自訂的電視附加服務——實現速度與靈活性的完美結合。 阿聯酋e&（e& UAE）成功完成了將人工智能整合進其私有雲端營運的第一階段。這項由Intel先進的AMX技術和Cisco尖端的網絡與數據中心解決方案支持的計劃，旨在透過利用人工智能並在業務營運中開發人工智能（AI）應用案例，提升阿聯酋e&（e& UAE）的營運效率。 阿聯酋e&（e& UAE）加深了與三星（Samsung）的合作，將最新一代的人工智能驅動流動體驗帶給全國的客戶。這項合作體現了雙方共同致力於提供更直觀、情境感知的技術，旨在提升日常生活並支持對智能、無縫連接日益增長的需求。 阿聯酋e&（e& UAE）還推出了兒童SIM卡，提供靈活的計劃和免費的家長控制服務，具備內容過濾、屏幕時間限制以及社交媒體監控等功能，以確保兒童的數字體驗安全無虞。 為了賦能國內的中小型企業生態系統，阿聯酋e&（e& UAE）與人工智能平台Aleria合作，提供量身定制的解決方案，旨在提升決策能力、營運效率和成本管理。這些工具體現了e&致力於幫助各類型企業在競爭激烈的數碼經濟中蓬勃發展的承諾。 在企業層面，阿聯酋e&（e& UAE）加深了與微軟的合作，全面部署M365 Copilot，以推動人工智能驅動的工作場所轉型。這一大規模的推廣已經提升了生產力並自動化了整個組織的工作流程，加速了其數碼轉型的進程。 阿聯酋e&（e& UAE）與微軟聯手推出了「AI for Business Skilling Programme」計劃，這是一項旨在為中小型企業（SMBs）提供必備人工智能技能的舉措。這項舉措凸顯了兩家公司共同致力於促進以人工智能為主導的數碼轉型，並為中小型企業提供在當今人工智能驅動的商業環境中蓬勃發展所需的知識和工具。 在與Kindred的合作下，該業務透過「Save & Grow」計劃，持續將創新與可持續發展相結合。該計劃透過「e& UAE」應用程式提供，將環保購物與財務獎勳相結合。用戶在支持植樹和可持續發展行為的同時，還能在超過9,000家線上零售商的網絡中獲得折扣。 在與Open Innovation AI合作下，阿聯酋e&（e& UAE）已經啟動了一個專門的人工智能實驗室，旨在開發本地化的人工智能解決方案，加速創新，並支持阿聯酋到2031年成為全球人工智能領袖的目標。該實驗室將專注於政府、醫療、金融和教育等領域，同時培養一支技術精湛的人工智能人才隊伍。 同時，阿聯酋e&（e& UAE）的一站式生活方式和獎勳應用程式「Smiles」宣佈與騰訊雲（WeChat背後的科技巨頭）進行全新合作，旨在提升阿聯酋的數碼商務能力。Smiles還與Amazon.ae合作，為用戶提供長達六個月的Amazon Prime折扣服務，可使用Smiles積分兌換。這些舉措強化了Smiles透過策略性、客戶至上的創新來實現日常價值的使命。 阿聯酋伊斯蘭事務、捐贈和天課總局（簡稱「AWQAF UAE」）與阿聯酋e&（e& UAE）簽訂了合作協議。此次合作旨在開發一套數碼系統，以增強信徒在全國各地清真寺的體驗。該計劃致力於改善清真寺設施和服務的管理，以符合阿聯酋更廣泛的數碼轉型目標。 此次合作體現了阿聯酋致力於將技術融入宗教和社區服務的承諾，確保信徒能夠受益於現代、高效和用戶友好的環境。 阿聯酋e&（e& UAE）作為主要合作夥伴加入「父親慈善基金」（Fathers' Endowment）活動；這是在齋戒月期間由Sheikh Mohammed bin Rashid Al Maktoum殿下發起的一項倡議。該活動旨在建立一個可持續的10億迪拉姆捐贈基金，為貧困患者提供醫療服務，以紀念阿聯酋各地為人之父者。 作為其貢獻的一部分，e&利用其平台來促進捐贈，包括簡訊活動和Smiles應用程式。此外，e&還在杜拜舉行的「最尊貴號碼」（Most Noble Number）慈善活動中拍賣了一系列優質手機號碼。 e& life e& life繼續塑造數碼體驗，透過引人注目的創新和人工智能驅動的進步突破金融科技、生活方式和娛樂的界限。 Careem Technologies發展勢頭強勁，總交易額（GTV）與2024年第一季相比飆升160%。這種強勁的增長得益於Careem Plus不斷提高的用戶參與度，鞏固了Careem在用戶日常生活中的重要作用，尤其是在齋戒月等高需求時期。 e& money達到了一個重要的里程碑，發行卡數量突破100萬張。其值得信賴的金融科技平台持續大幅增長，為用戶提供可靠、高效、安全的金融互動，這得益於增強的人工智能功能，簡化了匯款服務並確保了流暢的用戶體驗。 STARZ ON保持了強勁的吸引力，安裝量超過800萬次，並實現了令人印象深刻的用戶參與度。第一季推出的evision工作室標誌著其向原創內容的策略擴張，其中最突出的是齋月獨家原創作品，例如《Flavors from the Heart》和《CoffeeCature》，創造了具有文化共鳴的觀看體驗並加深了觀眾之間的聯繫。 e& enterprise e& enterprise在2025年第一季取得了長足進步，繼續透過策略合作夥伴關係和面向未來的技術塑造該地區的數碼轉型之旅。 為了推動智能醫療保健的逐步推動，該企業還與RAIN Technology合作推出Orva，這是全球首款採用人工智能（AI）驅動的手術室語音助手。Orva目前已在中東和非洲的醫院推廣，透過提高效率、增強病患安全性和降低營運成本來改變手術工作流程。這是人工智能如何重塑醫療保健體驗的一個具體例子——不僅對臨床醫生，而且對病人也是如此。 e& enterprise旗下企業haifin與Vodacom South Africa旗下子公司Vodacom Business合作推出交貿易融資去風險平台Saif。該平台將改變南非的銀行業，標誌著其向數碼轉型和更具彈性的銀行生態系統邁出了重要一步。 e& international 2025年第一季度，e& international透過擴大基建設施、投資數碼化能力以及拓展高增長地區的業務範圍，鞏固了其全球地位。 電訊集團e& PPF Telecom Group透過一項協議收購中東歐最大的電訊及媒體營運商之一塞爾維亞寬頻（SBB）100%的股份，加強了其策略合作。 作為由各大電訊業者牽頭的全球財團的一部分，e&在非洲1號（Africa-1）海底電纜在巴基斯坦卡拉奇成功登陸的過程中發揮了關鍵作用。這條高容量電纜全長10,000公里，連接巴基斯坦與阿聯酋、沙特阿拉伯、埃及、肯亞和法國等主要國際目的地。該計劃體現了e&對加強整個地區數碼基建設施和支持巴基斯坦2030數碼願景的持續承諾。 此外，PTCL Flash Fiber在巴基斯坦光纖到府（FTTH）領域保持第一的位置，擁有超過70萬名用戶。 今年一月，埃及e&（e& Egypt）宣佈與國家電訊監理局合作在埃及推出Wi-Fi通話服務。這項創新解決方案為客戶提供了更多可能性，只需支付正常分鐘費率即可透過Wi-Fi網絡進行優質語音通話。 在沙特阿拉伯，Mobily被公認為中東地區發展最快的電訊品牌。在過去五年裡，Mobily的品牌價值增長了140%。 e& PPF Telecom Group繼續因其在歐洲市場的卓越行動服務而贏得國際讚譽。匈牙利Yettel（Yettel Hungary）在巴塞隆納世界流動通訊大會（MWC Barcelona）上被Ookla評為「最快流動通訊網絡」（Fastest Mobile Network），而該集團在OpenSignal的《流動通訊體驗報告》（Mobile Experience Report）中因其在可靠性、遊戲和語音應用體驗方面的出色表現而獲得全球認可——尤其是在斯洛伐克和匈牙利，而保加利亞和塞爾維亞在可靠性方面表現出色。 此外，保加利亞Yettel（Yettel Bulgaria）連續第八次榮獲變音符號最佳測試（umlaut Best-in-Test）獎，得分高達957/1000。該集團還在國際客戶體驗獎中獲得兩項銀獎，以表彰Yettel在學習與發展以及數碼轉型方面的領導地位。Yettel流動應用程式亦被評為保加利亞最受好評的電訊應用程式，下載量超過150萬次，評級為4.5顆星。 該公司與KCell JSC在合作夥伴市場計劃（Partner Markets Programme）下簽署了一份諒解備忘錄，以提高聯合營運的效率和成本效益。此次合作強調了對大規模數碼轉型的承諾，利用先進技術優化網絡基建設施，以提高效能和可靠性。 Nancy Sudheer（e&高級經理nsudheer@eand.com）+971 50 705 5290 e& Q1 2025 Financial Results e& Q1 2025 Financial Results
Consolidated net profit increased to AED 5.4 billion, reflecting a 129.9 per cent increase year-on-year growth. Excluding the impact of Khazna transaction, net profit increased by 19.1 per cent year-on-year. The proceeds of USD 2.2 billion were received and utilised to reduce the group's debt balance in April EBITDA reached AED 7.4 billion, increasing 15.4 per cent YoY Total Group subscribers grew to 194.8 million e& became the "World's Fastest Growing Brand" with a brand portfolio and investment value exceeding US$ 20 billion ABU DHABI, UAE, April 30, 2025 /PRNewswire/ -- e& has delivered a strong start to 2025, continuing its trajectory of growth and digital leadership. The group posted strong performance across key financial indicators, reflecting the strength of its strategy and rising impact as a global technology group. e& GCEO, Hatem Dowidar Consolidated revenue increased to AED 16.9 billion, growing 18.7 per cent year-on-year (YoY), while consolidated net profit increased to AED 5.4 billion — a growth of 129.9 per cent compared to the same period last year. The Group's EBITDA reached AED 7.4 billion, growing 15.4 per cent YoY. The Group's total subscriber base reached 194.8 million, an increase of 12.9 per cent YoY, while the number of e& UAE subscribers reached 15.3 million, underscoring the continued demand for e&'s next-generation connectivity, AI-powered solutions, and innovative digital experiences. Financial Highlights for Q1 2025 Q1 2025 Q1 2024 Per cent change Consolidated Revenue AED 16.9 billion AED 14.2 billion 18.7 % Consolidated Net Profit AED 5.4 billion AED 2.3 billion 129.9 % EBITDA AED 7.4 billion AED 6.4 billion 15.4 % Total Group Subscribers 194.8 million 172.6 million 12.9 % e& UAE Subscribers 15.3 million 14.5 million 5.3 % Hatem Dowidar, Group Chief Executive Officer of e&, said: "Q1 2025 marks another milestone in e&'s journey, with a strong performance across all fronts. Our consolidated revenue reached AED 16.9 billion while EBITDA amounted to AED 7.4 billion, growing year over year by 18.7% and 15.4%, respectively and benefiting from disciplined execution, dedicated customer focus and guided by our vision of being a global technology company. "What sets e& apart is our ability to innovate, scale and deliver while navigating a competitive global landscape— from embedding AI across our business and deploying the region's most advanced 5G networks, to expanding our footprint across three continents with the e& PPF Telecom investment at the end of 2024, we are building a digital ecosystem that empowers individuals, businesses, and governments. We are not only growing — we are shaping the digital future with intent, impact, and global ambition. Strong first quarter results was crowned with the successful monetisation of our stake in the Khazna business at a lucrative valuation towards the end of March. "These outcomes are not aspirational — they are clear proof points. We are translating our ambition into measurable performance via achieving robust financial performance, retaining our network leadership, scaling our footprint across high-potential markets and optimising our assets profile to create a sustainable value for our shareholders." Key Operational Highlights e& e& started 2025 with strong momentum, earning the ranking of "World's Fastest Growing Brand" in the Brand Finance Global 500 report. e& received a AAA rating and a brand strength score of 84.6, ranking among the top 10 most valuable telecom brands worldwide. Its brand portfolio and investment value exceeded US$ 20 billion in 2025. e& completed the divestment of its 40% stake in Khazna for a value of USD 2.2 billion (equivalent to AED 8.0 billion). The move reflects a strategic effort to unlock value, sharpen focus on core businesses and optimise its portfolio. It also enhances shareholder returns, strengthens financial flexibility, and reinforces e&'s commitment to long-term growth. Maroc Telecom and Inwi (Wana Corporate) signed an expanded partnership to accelerate Morocco's fibre optic and 5G rollout. The agreement includes the formation of two joint ventures: one focused on the deployment of fiber-optic passive infrastructure and the other dedicated to the rollout of new telecommunications towers. The partnership is still subject to obtaining the needed regulatory approvals. In Davos, e& unveiled an innovative AI and Generative AI governance solution, developed in collaboration with IBM, to promote ethical, transparent and secure deployment of AI technologies. This framework supports compliance and risk oversight across the Group's expanding AI ecosystem, reinforcing e&'s commitment to responsible innovation. A joint study with the IBM Institute for Business Value, titled "MENA's AI Advantage: Opportunity to Leap Ahead and Lead," explored the region's potential to become a global AI leader. The report revealed that 65 per cent of MENA-based CEOs are championing Generative AI adoption – outpacing the global average – and highlighted how public-private collaboration, infrastructure investment, and skills development are accelerating AI integration across industries. In an academic partnership, e& signed an MoU with NYU Abu Dhabi to advance research and development on 6G technology. The collaboration aims to bridge the gap between academia and industry, offering students early exposure to next-generation technologies while positioning the UAE as a hub for future connectivity. Community empowerment also remained front and centre. In Q1, e& teamed up with The Butterfly, Wollongong University and Zayed University to launch a career exploration programme for People of Determination, providing university students and recent graduates with a supportive, inclusive platform to develop skills and explore professional pathways. e& Carrier & Wholesale Services (C&WS) reaffirmed its position as a regional powerhouse by enhancing global connectivity and integrating AI across its operations. These efforts are opening up new commercial pathways for digital services at scale, while keeping pace with the demands of an increasingly data-driven global economy. A major highlight of the quarter was the expansion of the Fujairah SmartHub Campus, with the addition of a fourth Tier-III data centre. The new facility added 1.5 MW of capacity, bolstering the UAE's digital backbone and strengthening interconnectivity across the Middle East. The campus continues to serve as a vital gateway for global traffic flows, regional content hosting and low-latency cloud services. In a joint effort with the UNDP and GSMA, e& introduced an AI-powered Social and Climate Platform that turns real-time, non-conventional data into actionable insights for policymakers across the Arab States and beyond. The initiative showcases how AI can be a force for inclusive, data-driven development, aligning with the Group's broader sustainability agenda. e& UAE e& UAE started Q1 2025 with a series of product innovations and partnerships designed to meet evolving consumer expectations while reinforcing its leadership in connectivity and digital services. Responding to growing demand for high-speed connectivity, the business launched Neo Home, a new line of 1Gbps fibre plans. Tailored for modern households, Neo Home offers seamless streaming, faster downloads, and customisable TV add-ons—delivering speed and flexibility. e& UAE successfully completed the first phase of integrating AI into its private cloud for operations. This initiative, powered by Intel's advanced AMX technology and Cisco's cutting-edge networking and data centre solutions, aims to elevate e& UAE's operational efficiency by leveraging AI and developing AI use cases across its business operations. e& UAE deepened its collaboration with Samsung to bring the latest generation of AI-powered mobile experiences to customers across the country. The partnership reflects a shared commitment to delivering more intuitive, context-aware technologies that enhance everyday life and support the growing demand for smart, seamless connectivity. e& UAE has also launched a Kids SIM Card with flexible plans and a free Parental Control Service, offering features like content filtering, screen time limits, and social media monitoring to ensure a safe digital experience for children. In a push to empower the country's SMB ecosystem, e& UAE partnered with AI platform Aleria to offer tailored solutions that enhance decision-making, operational efficiency, and cost management. These tools reflect e&'s commitment to enabling businesses of all sizes to thrive in a competitive digital economy. On the enterprise side, e& UAE deepened its partnership with Microsoft, deploying M365 Copilot at scale to drive AI-powered workplace transformation. The large-scale rollout is already enhancing productivity and automating workflows across the organisation, accelerating its digital transformation journey. e& UAE and Microsoft launched the AI for Business Skilling Programme, an initiative designed to equip Small and Medium-sized Businesses (SMBs) with essential AI skills. This initiative underscores both companies' commitment to fostering AI-led digital transformation and empowering SMBs with the knowledge and tools needed to thrive in today's AI-driven business landscape. In partnership with Kindred, the business continued to align innovation with sustainability through the "Save & Grow" initiative. Available via the e& UAE app, the programme combines eco-conscious shopping with financial incentives. Users earn discounts while supporting tree planting and sustainable practices across a network of over 9,000 online retailers. In collaboration with Open Innovation AI, e& UAE has launched a dedicated AI Lab to develop localised AI solutions, accelerate innovation, and support the UAE's goal of becoming a global AI leader by 2031. The lab will focus on sectors like government, healthcare, finance, and education, while also nurturing a skilled AI workforce. Meanwhile, Smiles, e& UAE's all-in-one lifestyle and rewards app, announced a new collaboration with Tencent Cloud – the powerhouse behind WeChat – which is set to elevate digital commerce capabilities in the UAE. Smiles also partnered with Amazon.ae to offer users up to six months of Amazon Prime at discounted rates, redeemable using Smiles points. These moves reinforce Smiles' mission to deliver everyday value through strategic, customer-first innovation. The General Authority of Islamic Affairs, Endowments and Zakat (AWQAF UAE) entered into a cooperation agreement with e& UAE. This partnership aims to develop a digital system that enhances the experiences of worshippers in mosques across the country. The initiative focuses on improving the management of mosque facilities and services, aligning with the UAE's broader digital transformation goals. This collaboration reflects the UAE's commitment to integrating technology into religious and community services, ensuring that worshippers benefit from modern, efficient, and user-friendly environments. e& UAE joined as a main partner of the Fathers' Endowment campaign; an initiative launched during Ramadan under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum. The campaign aims to establish a sustainable AED 1 billion endowment fund to provide healthcare for underprivileged patients, honouring fathers across the UAE. As part of its contribution, e& leveraged its platforms to facilitate donations, including SMS campaigns and the Smiles app. Additionally, e& offered a selection of premium mobile numbers for auction at the Most Noble Number charity event held in Dubai. e& life e& life continued to shape digital experiences, pushing the boundaries of fintech, lifestyle, and entertainment through compelling innovation and AI-driven advancements. Careem Technologies built strong momentum, with Gross Transaction Value (GTV) surging 160 per cent compared to Q1 2024. This robust growth, fueled by increased user engagement through Careem Plus, reinforced Careem's essential role in the everyday lives of users, especially during high-demand periods like Ramadan. e& money reached a major milestone, surpassing 1 million cards issued. Its trusted fintech platform continued to grow significantly, providing users with reliable, efficient, and secure financial interactions, driven by enhanced AI capabilities that streamlined remittance services and ensured smooth user experiences. STARZ ON sustained powerful traction, surpassing 8 million installs and achieving impressive user engagement. The launch of evision studios in Q1 marked a strategic expansion into original content, highlighted by exclusive Ramadan originals such as "Flavors from the Heart" and "CoffeeCature," creating culturally resonant viewing experiences and driving deeper audience connections. e& enterprise e& enterprise made bold strides in Q1 2025, continuing to shape the region's digital transformation journey through strategic partnerships and future-ready technologies. In a progressive move for smart healthcare, the business also teamed up with RAIN Technology to introduce Orva, the world's first AI-powered Operating Room voice assistant. Now being rolled out across hospitals in the Middle East and Africa, Orva is transforming surgical workflows by improving efficiency, enhancing patient safety, and reducing operational costs. It's a tangible example of how AI is reshaping the healthcare experience — not just for clinicians, but for patients too. haifin, an e& enterprise company, has partnered with Vodacom Business, a unit of Vodacom South Africa, to launch Saif, a trade finance derisking platform. This platform is set to transform South Africa's banking industry, marking a significant stride towards digital transformation and a more resilient banking ecosystem. e& international e& international strengthened its global position during Q1 2025 by scaling its infrastructure, investing in digital capabilities and expanding its reach into high-growth regions. e& PPF Telecom Group strengthened its strategic collaboration with an agreement to acquire 100 per cent of Serbia Broadband (SBB), one of Central and Eastern Europe's largest telecom and media operators. e& played a key role in the successful landing of the Africa-1 submarine cable in Karachi, Pakistan, as part of a global consortium led by major telecom operators. Spanning 10,000 kilometres, the high-capacity cable links Pakistan with key international destinations, including the UAE, Saudi Arabia, Egypt, Kenya and France. The project reflects e&'s ongoing commitment to strengthening digital infrastructure across the region and supporting Pakistan's Digital Vision 2030. Furthermore, PTCL Flash Fiber maintains its number one position in fibre-to-the-home (FTTH) in Pakistan, with over 700,000 subscribers. In January, e& Egypt announced the launch of Wi-Fi calling services in Egypt, in collaboration with the National Telecommunications Regulatory Authority. This innovative solution delivers more possibilities for customers, enabling high-quality voice calls over Wi-Fi networks with the normal minute rate charge. In Saudi Arabia, Mobily was recognised as the Fastest Growing Telecommunications Brand in the Middle East. Mobily achieved a +140 per cent increase in brand value over the last five years. e& PPF Telecom Group continues to earn international acclaim for mobile excellence across its European markets. Yettel Hungary was named the Fastest Mobile Network by Ookla at MWC Barcelona, while the Group received global recognition in OpenSignal's Mobile Experience Report for outstanding performance in reliability, gaming, and voice app experience — particularly in Slovakia and Hungary, with Bulgaria and Serbia excelling in reliability. In addition, Yettel Bulgaria secured its 8th consecutive umlaut Best-in-Test award, scoring an impressive 957/1000. The group also celebrated two silver wins at the International Customer Experience Awards, recognising Yettel's leadership in learning and development and digital transformation. The Yettel mobile app was also recognised as the top-rated telecom app in Bulgaria with more than 1.5 million downloads and a 4.5-star rating. The company signed an MoU with KCell JSC under the Partner Markets Programme to enhance efficiency and cost-effectiveness in joint operations. This collaboration underscores a commitment to large-scale digital transformation, leveraging advanced technologies to optimise network infrastructure for improved performance and reliability. Nancy Sudheer (Senior Manager at e& nsudheer@eand.com) +971 50 705 5290 e& Q1 2025 Financial Results e& Q1 2025 Financial Results
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