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於莎士比亞環球劇場拍攝 本次的LOOKBOOK拍攝是在莎士比亞環球劇場中完成拍攝的，該劇場為文豪威廉·莎士比亞孕育出許多經典文學及作品的場所，並且在2021年聯合國氣候變遷大會上，一直倡導全球性氣候問題的Vivienne女士也曾與此劇場發表《致地球的信》演說，因此無論是在歷史上或是對於Vivienne Westwood的品牌意義上都同時具有不可抹滅的重要意義。 象徵著莎士比亞的環球劇場，不僅是英國文化史上的重要地標，更代表著不需接受審查的思想自由，模特兒們在LOOKBOOK穿著著服飾並展現出俏皮的氣質，正如莎士比亞時期的人物一般不受性別角色的限制，每個人都可以成為他們想成為的人。 圖／Vivienne Westwood Taiwan提供 橫跨時代的靈感來源 本季的商品創作時搜集了非常多元的靈感來源，在卡通花紋及鋸齒條紋的設計上致敬了藝術家畢卡索於1920年為芭蕾舞劇《三角帽》所設計的圖案；除此之外，本季也採用了畫家Francois Boucher於1732年所創作的Hercules and Omphale作為主軸圖樣，呈現出在天藍色澤下的浪漫親吻；而在整體的搭配上則是將好萊塢20年代的服裝設計結合了80年的自信的運動服裝結合，呈現出全新的感覺。 而透過將不同時期的元素融合至本次的設計及拍攝，進而更加符合十四行詩第18 首的核心理念，永恆的愛，將激勵未來並永存的記憶。 圖／Vivienne Westwood Taiwan提供 關於Vivienne Westwood Vivienne Westwood發跡於1971年，被公認為最具創意、挑戰性的英國品牌之一。Vivienne Westwood的設計風格叛逆顛覆，一路從龐克風、新浪漫風、海盜風到近年來的環保主義及顛覆叛逆的解構風格，她既奢華又俏皮的挑釁作品，不受世俗眼光的拘綁，皆反映出其個人獨特性的信念，傳遞出自信形象，譜出自己的潮流，被視為當代全球最具影響力的時尚設計師之一。 官方網站：https://www.viviennewestwood.com/zh/ 官方Facebook粉絲團：https://zh-tw.facebook.com/VivienneWestwoodTaiwan/ 官方Instagram：https://www.instagram.com/viviennewestwoodtaiwan/ Vivienne Westwood全台店櫃資訊 台中Lalaport店｜台中市東區進德路600號1樓(台中三井LaLaport 北館)|0902-018-373 https://bit.ly/3pAOD7d 台北旗艦店｜台北市大安區忠孝東路四段181巷35弄10號|02 2775-3686 https://bit.ly/3roFECY SOGO 復興館(BR4) 4樓｜台北市大安區忠孝東路三段300號4樓|0902-018-837 https://bit.ly/3rDPAsv 遠百信義店A13 2樓｜台北市信義區松仁路58號2樓|0902-018-370 https://bit.ly/2UZ8Owi 誠品武昌店1樓｜台北市萬華區武昌街二段77號1樓|0902-018-806 https://bit.ly/3hUy6EH 台中勤美誠品 1樓｜台中市西區公益路68號1樓|0902-018-826 https://bit.ly/3rtiyLf 台中新光三越 3樓｜台中市西屯區台灣大道三段301號3樓|0902-018-827 https://bit.ly/3wYePXs 高雄漢神百貨 B1樓｜高雄市前金區成功一路266-1號B1|0902-018-366 https://bit.ly/36Q8bI4
（時尚中心／綜合報導）夏日即將留在回憶即將進入秋冬，對於台灣City Boy來說，機能外套絕對是衣櫃中不可少的單品。Kappa 23 AW 秋冬系列Lookbook引領潮流打造一系列不同機能外套，具備出色的防水功能和俐落剪裁， 輕鬆迎合不同場域的穿搭需求。除了令人驚艷的外套外，我們也延續品牌經典元素，推出各種運動、潮流、休閒系列商品，勾勒出2023下半年全新的風格。這次Kappa Taiwan邀請「排球鮮肉」鈞丞Jyunn和「Z咖小模」-貴貴Sammy，為我們詮釋2023秋冬Lookbook最新形象，展現除了賽場上運動外的一面，獻出不同的風采與魅力。 圖／Kappa Taiwan 2023 AW Lookbook最新形象。（Kappa Taiwan提供） 機能外套 Kappa為迎合台灣多變的節氣特點，精心推出一系列多功能機能外套，滿足各種天氣狀況穿著需求。外套採用10K高功能防水、5K防水透濕材質以及防潑水處理，應對台灣多變的陰雨天氣。外套不僅具備卓越的防風和防水機能，內裏保持著出色的透氣性，確保日常穿著舒適且不悶熱。 圖／Kappa 23 AW 機能外套系列。（Kappa Taiwan提供） 休閒時尚 擁有百年歷史的運動品牌Kappa，一直致力於滿足各種不同領域的需求，提供最休閒舒適的穿著體驗。經典Polo衫一直是不敗的穿搭元素，修身的剪裁和堅挺的材質，即使在正式場合中仍散發出輕鬆自在的休閒風格。胸前經典OMINI logo刺繡，吸濕排汗的材質和鮮豔色系搭配，讓整體搭配增添活力不再呆版老氣。 圖／Kappa 23 AW 休閒Polo衫。（Kappa Taiwan提供） 運動機能 Kappa的運動元素一直以來都是不可抹滅的，在運動穿著體驗上一直不斷研發精進，打造最舒適的運動體驗。運動服飾採用了舒適的剪裁和COOLBEST多功能涼感材質，讓運動時動作不再受限於衣服，且肌膚不再感受到悶熱，讓你在賽場上有著最佳的運動表現。 圖／Kappa 23 AW 運動機能。（Kappa Taiwan提供） 街頭潮流 2023秋冬除了經典的222 BANDA新色外，還推出品牌Essential的lowchromstyle系列，在簡單的色系巧妙碰撞，呈現出新穎的視覺效果。23 AW BANDA搭配帽Tee穿搭，在「排球鮮肉」鈞丞Jyunn和「Z咖小模」-貴貴Sammy實著下，彰顯了「不盲從，做自己。」的潮流風格，帶來一股全新的街頭潮流風格。 圖／Kappa 23 AW 街頭潮流。（Kappa Taiwan提供） Kappa 2023 Autumn Winter全新上市，可至全台直營專櫃門市或是官方網站做選購，詳細資訊或有任何問題都可至粉絲專頁詢問。 Kappa Taiwan Facebook：www.facebook.com/kappa.inTW Kappa Taiwan Instagram：www.instagram.com/kappa_taiwan
The Kim Kardashian-loved brand is back again. MELBOURNE, Australia, May 22, 2024 /PRNewswire/ -- Ten years ago, Memobottle revolutionised the way the world saw reusable water bottles, by creating the very first flat, paper-sized water bottles. Memobottle co-founders Jesse Leeworthy and Jonathan Byrt had a vision to inspire a more sustainable society through everyday conscious design. The result was a viral, award-winning creation that propelled the brand into overnight success and set the design community ablaze. Since then, the company has gone from strength to strength, with a massive 400% growth over the past two years and generating over $10 million in revenue. That's not the only million milestone Memobottle has achieved, with the company officially hitting one million products sold in 2024, in more than 100 countries – and counting. From the memobottle being included in the highly coveted gift bags at the 88th Academy Awards, to brand activations at the F1 Grand Prix and Australian Open tennis tournament, and the likes of Kim Kardashian and Anne Hathaway taking to social media to gush about the product, Memobottle's journey has been star-studded and filled with once-in-a-lifetime moments. But at the heart of Memobottle is a story of friendship, determination, and the desire to make a positive difference in the world. Childhood friends Leeworthy and Byrt both hail from a small coastal town in Melbourne, Australia, where they saw firsthand the adverse impact single-use plastic bottles had on the environment – and went to work on a solution. Their business journey began when Leeworthy showed an early design of the memobottle to Byrt. Even though they were living in different countries at the time (Leeworthy in Australia, and Byrt in the USA), both realised the game-changing potential of the memobottle, and worked to create a product to launch on Kickstarter. In the earlier days, they took on all the design, marketing, and administration duties, packed their backpacks and set off to pitch the memobottle to retailers worldwide, and even wound up spending five weeks on the Taiwanese production line, working alongside the factory workers. Even with all the success Memobottle has achieved since, it's never been just about becoming stylish staples in work totes, school bags, and jacket pockets. For Memobottle, it's also about how their products and business can help improve lives. "Our philosophy is to be a disruptive force by way of design and impact. The memobottle's unique design makes it the perfect reusable alternative that seamlessly and conveniently fits wherever you need it to – consequently, disrupting the reliance on single-use water bottles," says Byrt. To date, Memobottle has prevented the consumption and waste of an estimated 200 million disposable bottles. They are also a proud partner of not-for-profit organisation Water.org, where every memobottle sold provides one person in need with five months' access to safe water access, with a phenomenal 33 million days logged so far. Now, the certified B Corporation and winner of B Lab's Best For The World program is embracing its next challenge: expanding into a reusable lifestyle brand by applying their disruptive design philosophy to other everyday essentials. "As a business proudly built from the support of crowdfunders, we've always tailored our products to solve inconveniences our community faces with their everyday items. We started with our favourite time of the day – lunch – and reimagined the humble lunchbox to create a trailblazing solution that will change the way you prep and pack lunch," says Leeworthy. memobento™ by Memobottle is an innovative new lunchbox that lets you pre-pack all your lunches for the week ahead of time – with just one lunchbox. The product launched on Kickstarter in early May, and made a thunderous arrival on the crowdfunding platform. The campaign was fully funded in minutes, and the surrounding buzz catapulted it straight to the top of Kickstarter's Most Popular Projects. Within three hours, the project raised over $100,000 in pledges and has kept going ever since. So far, almost 2,000 pre-orders have come through from all over the world, thanks to long-time fans of the brand and those looking for a cutting-edge solution to all their lunchbox prep, packing, and cleaning grievances. "We've been thrilled to see how excited the public's been over our brand expansion, and the incredible support shown for the memobento campaign. We have spent the past decade perfecting our craft with memobottle, and memobento is just the beginning of an exciting range of products to come," says Leeworthy. View the memobento campaign here. Lookbook and Gallery memobento lookbook and images are available here. memobento Kickstarter campaign View the campaign here About Memobottle™ Memobottle is a creative initiative and certified B Corporation based in Melbourne, Australia. We aim to challenge how society thinks about single-use consumption, and to educate about the environmental costs of our modern conveniences. memobottle's paper-inspired design allows it to sit flat against laptops, books, and anything else you might carry. Every memobottle provides someone in need with five months of safe water access, thanks to our partnership with Water.org. Learn more at memobottle.com.
第一方數據解決方案使發佈商的 CPM 增加了 26%，同時使廣告商的每次點選成本 (CPC) 降低了 33%與發佈商建立直接關係，72% 的廣告支出用於直接供應 紐約2023年12月25日 /美通社/ -- 2023 年即將接近尾聲，致力于將數碼廣告投放到每個螢幕上的廣告技術平台 TripleLift 也將為其碩果累累的 2023 年劃上句號。在2023 年， TripleLift 不斷創新，積極建立戰略合作夥伴關係，並努力踐行兼容經濟和可持續性發展的目標。隨著第一方數據解決方案TripleLift Audiences的隆重推出，以及在支持該產品的合作夥伴關係的助力下，這家廣告技術平台在為廣告商和發佈商創造效益和成效方面實現了重大飛躍。 提升專業技能 Amazon Ads 的資深人士 Ed Dinichert 今年加入公司， 擔任收益總監一職，領導一隻由 200 多名員工組成的全球團隊，一同見證客戶的成功，同時協助零售媒體網絡擴充其平台產品。Adolfo Villagomez 和 Tony Wells 亦加入公司，成為董事會獨立董事。他們曾在 Verizon 和 Home Depot 等知名品牌公司工作過數十年。他們的加入進一步提升了 TripleLift 在零售媒體和數據尋址空間的交付能力。 高級受眾：第一方數據解決方案 2023 年推出的 TripleLift Audiences (TLA) 不僅僅是一種技術進步的表現，更是廣告商和發佈商對第一方數據力量看法的一次巨大轉變。9 月份，行業首次發佈了大規模測試結果，顯示公司最近推出的目標解決方案在網絡上成效明顯，即使在緩存文檔受限制的環境中也是如此。TLA 擁有 28,600 個域名可供使用，讓發佈商的 CPM 大增 26%，同時使廣告商的每次點選成本 (CPC) 降低了 33%。 TripleLift 不僅僅是口頭承諾，而是實實在在致力於利用第一方數據解決緩存文檔折舊問題，爲合作夥伴提供有用的見解，助力其取得成功。 優質品質：直接發佈商庫存 2023 年，TripleLift 繼續追求效益，引導 200 多名新的直接發佈商合作夥伴加入公開網站和 CTV，這些數據使我們難以忽視這些合作夥伴為廣告生態系統帶來的品質提升和深遠的影響。合作夥伴諸如 Plex 在内，這些在線媒體 和 CTV鞏固了 TripleLift 作為高級內容首選平台在業界的聲譽。 TripleLift 供應鏈的良好營運是公司長期網絡管理有方的有力證明，這一說法可用以下事例予以證實，諸如 Jounce 的成果覆蓋率高達 98%、ads.txt 和 app-ads.txt 授權高達 97%， 以及在sellers.json的商品詳情頁為 99%。由於 72% 的廣告支出用於直接供應，確保供應鏈的清潔、透明和值得信賴是首要任務。在 200 個廣告支援的 comScore 發佈商中， TripleLift 與超過 80% 的發佈商建立了合作，每個月在全球各地（包括北美、歐洲、中東和非洲、拉丁美洲、亞太地区、中東和北非地區）提供多達 2 萬億的展現數。 有效廣告：強大創新技術 2023 年對版式投資不僅僅只是一項財務承諾，更是一項重新定義創意的承諾。訂閱、集成廣告和品牌影片版式不僅僅只是廣告，更是精心設計的、吸引受眾的體驗。廣告商喜人的數據不僅說明其效益提升，還證明了發佈商的收入和 CPM 有顯著增長。 Hearst 和 CafeMedia 的案例研究清楚展示了原生廣告仍然是行業的一股強大力量，優於展示、社交和競爭對手。這些數據揭示了一個引人注目的事實，原生廣告吸引消費者注意力的可能性比橫幅廣告高 42%，Hearst 的收入增長了 100%，CafeMedia 的收入增長了 41%。 在 CTV 領域，TripleLift 不僅進入了競技場，更成為了遊戲規則的改變者。與 Samsung、DIRECTV 和 Plex TV 等高端發佈商的合作突顯了其對 TripleLift 的信任。CTV 高端發佈商收入同比平均增長 70%，Live Sports Lookbook以及 30 多個擴展庫包不僅跟上了步伐，而且設定了節奏。2023 年與 Adelaide建立合作關係，增加了產品數量並為行業基準做出了積極貢獻。TripleLift 的庫存持續超過 Adelaide的 CTV 基準 8%，這證明了 TripleLift 的佈局能力和此類合作關係的實力。 可持續性：对范圍 3 作出的承諾 TripleLift 曾于 4 月宣佈， 2030 年將對范圍 1、范圍2 和范圍 3 的排放分別降低 50% 以上。在面對全球最緊迫的環境問題時，TripleLift 一直處在前沿，努力全球範圍內實現綠色排放和減少碳排放。公司承諾到 2030 年將范圍 1 和 2 溫室氣體絕對排放量減少 51.33%。此外，TripleLift 還承諾到 2030 年，將每個全職團隊成員與航空、酒店和汽車旅行相關的 3 級溫室氣體排放減少 55%。這兩個目標都是基於科學的減排目標 (SBTI)，並與 1.5ºC 目標保持一致。 TripleLift 還與調整統一氣候行動的平台 Patch 合作，透過投資克利爾環帕諾拉縣太陽能專案來抵消碳排放。該專案是一家女性和少數族裔主導的供應商。公司上下全力輔佐實施客戶的方案 GREEN Exchange Traded Deal，這為廣告商將其資金投資于地球環保事業中而開辟了新路徑。 意向性投資：提升兼容經濟和可持續發展 2023 年引導 5,838 UNREP 站點（無充分代表的發佈商），這不僅僅只是一項數據，更是推動了兼容經濟。TripleLift 的方案中涉及 9000 萬美元的廣告支出，影響觸及 90 多個帳戶。企業社會責任不僅僅是一個多選項，更是一種承諾。TripleLift 龐大的發佈商庫存數量，令廣告商每個月能夠在不同的網站上獲得 2200 億的展现量。這些套餐包括女性、LGBTQ+、黑人、拉丁裔和亞裔美國太平洋島民 (AAPI) 所擁有的發佈商庫存。 對 TripleLift 而言，不同尋常的 2023 年即將結束，但它的旅程不會僅止于此，它會不斷向前發展。每一種合作關係、方案和創新都不僅僅是向前邁出的一步，更是一種意圖聲明，即推動界限、促進聯繫、重新定義廣告的未來。 關於 TripleLiftTripleLift 是一個旨在透過美好創意、優質發佈商、可行數據和智能定位，提升數碼廣告水平的廣告平台。透過每月超過 1 萬億次的廣告交易，我們可協助發佈商和平台透過其業務賺取回報。全球多個領先品牌透過我們的技術，在線上影片、聯網電視、展示型和原生廣告中找到受眾。品牌和企業客戶選擇我們，是因為我們的創新解決方案、頂級格式，以及樂於給予支持的專家，都致力讓客戶的表現最大化。我們是 Vista 股權合夥人投資組合的一部分。作為一家獲得 NMSDC 認證的少數民族企業，我們有能力實現不同的支出目標，並堅定投入兼容經濟。訪問 triplelift.com，瞭解 TripleLift 如何提升程式化生態系統。
First Party Data Solution Increases CPMs for Publishers by 26% and Lowers CPCs for Advertisers by 33%Direct Publisher Relationships Result in 72% of Ad Spend to Direct Supply NEW YORK, Dec. 21, 2023 /PRNewswire/ -- As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers. Bolstering ExpertiseAmazon Ads veteran Ed Dinichert joined this year as Chief Revenue Officer to lead the 200+ person global team, oversee customer success, and help retail media networks expand their platform offerings. Adolfo Villagomez and Tony Wells also joined as independent board directors. Both have worked for decades at leading brands, including Verizon and The Home Depot. Their additions further TripleLift's ability to deliver in the retail media and data addressability spaces. Superior Audiences: The First-Party Data SolutionThe launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement; it's a paradigm shift in how advertisers and publishers understand the power of first-party data. September marked the release of the industry's first-ever large-scale test results showing that its recently launched targeting solution is effective across the web, including in cookie-constrained environments. With 28,600 domains already available, TLA has delivered a remarkable CPM increase of 26% for publishers and a 33% lower cost-per-click (CPC) for advertisers. TripleLift's commitment to solving cookie depreciation with first-party data extends beyond mere numbers; it's about empowering partners with insights that fuel success. Premium Quality: Direct Publishers InventoryTripleLift's pursuit of effectiveness in 2023 led to the onboarding of more than 200 new direct publisher partners in open web and CTV, a number that belies the quality and influence these partnerships bring to the advertising ecosystem. Including Plex, these online and CTV, solidify TripleLift's reputation as the go-to platform for premium content. TripleLift's supply chain health is a testament to the company's long-standing network curation, validated by Jounce's findings of 98% coverage, 97% authorization in ads.txt and app-ads.txt, and 99% listing in sellers.json. With 72% of ad spend going to direct supply, dedication to ensuring a clean, transparent and trustworthy supply chain is paramount. TripleLift works with 80%+ of comScore 200 Ad-Supported Publishers and delivers 2 trillion+ monthly global impressions across North America, EMEA, LATAM, APAC, and MENA. Effective Advertising: Powerful Creative TechInvestment in formats in 2023 represents more than a financial commitment—it's a pledge to redefine the creative landscape. In-feed, integrated ads, and branded video formats are not just advertisements; they are experiences carefully crafted to captivate audiences. Advertiser data underscores the efficacy and demonstrates statistically significant increases in revenue and CPMs for publishers. Native advertising, as exemplified in Hearst and CafeMedia case studies, remains as a potent force in the industry, outperforming display, social, and competitors. The statistics tell a compelling story—42% more likely to capture consumer attention than banners, a 100% revenue boost for Hearst, and a 41% revenue surge for CafeMedia. In CTV, TripleLift has not just entered the arena; they have become the game-changer. Partnerships with premium publishers like Samsung, DIRECTV, and Plex TV underscore the trust placed in TripleLift. With a 70% average increase in CTV premium publisher revenue YoY, Live Sports Lookbook, and an extensive library of 30+ packages, they are not just keeping pace but setting the tempo. The Adelaide partnership, launched in 2023, has elevated offerings and actively contributed to industry benchmarks. TripleLift inventory consistently outperformed Adelaide's CTV benchmarks by 8%, a testament to the quality of TripleLift placements and the strength of this partnership. Sustainability: Scope 3 CommitmentTripleLift announced in April a commitment to Scope 1 and 2, and Scope 3 reductions to lower each by more than 50% by 2030. has always been at the forefront of some of the world's most significant issues and is dedicated to going green and lowering emissions on a global scale. The company has fully committed to reducing absolute scopes 1 and 2 GHG emissions by 51.33% by 2030. Additionally, TripleLift commits to reducing Scope 3 GHG emissions related to air, hotel, and car travel by 55% per full-time team member by 2030. Both are science-based target (SBTI) reduction goals and are 1.5ºC aligned. TripleLift also partnered with Patch, the platform scaling unified climate action, to offset carbon emissions by investing in the Clearloop Panola County Solar Project, a female and minority-led supplier. These internal efforts added to the client initiative, the GREEN Exchange Traded Deal, which gives advertisers another way to use their dollars to keep the planet green. Intentional Investment: Increasing Economic Inclusion & SustainabilityOnboarding 5,838 UNREP sites (Underrepresented Publishers) in 2023 is not just about numbers but driving economic inclusion. TripleLift initiatives have influenced $90M in ad spend, driving change across over 90 accounts. Corporate Social Responsibility is not just a checkbox; it's a commitment. TripleLift's vast inventory of publishers gives advertisers access to 220 Billion monthly impression avails across diverse-owned sites. These packages include inventory among publishers owned by Women, LGBTQ+, Blacks, Latinx, and Asian American Pacific Islanders (AAPI). As TripleLift wraps up an exceptional 2023, the journey doesn't end here; it evolves. Every partnership, initiative, and innovation is not just a step forward; it's a statement of intent—to push boundaries, foster connections, and redefine the future of advertising. About TripleLiftWe're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
上海2023年12月20日 /美通社/ -- AYAYI作為極具商業價值的超寫實數字人IP，持續對現今的社會身份和人文環境進行觀察和思考，於2023年正式推出同名品牌AYAYI®。 在空間計算時代背景下，虛實結合的浪潮正在席捲個體生活的方方面面。AYAYI®基於深耕多年的數字內容與虛擬技術領域，創新性地提出PHYGITAL品牌理念：PHYGITAL即physical與digital合二為一，將「虛」與「實」的特點重新整合，創造出品牌獨有的PHYGITAL風格美學和產品形態。 品牌精神符號：「A POSE」手勢 領航新時代下的PHYGITAL革命 隨著數字浪潮的不斷推進，一場名為PHYGITAL的革命正在悄然興起。AR、MR等技術正在深度融合數字世界和物理世界，為用戶創造全新的多維感官享受。自生成式技術的加持賦予每個人個性化定制的能力，塑造和改變著未來的消費場景和體驗標準。 AYAYI®精準捕捉時代脈動，通過創新PHYGITAL產品形態，打破「虛」與「實」邊界，為未來的品牌結構樹立了新的標桿。AYAYI®相信，未來的產品不再僅是孤立的物理實體，而是與數字內容緊密相連的多維體驗，現代美學的邊界正在被重新定義。 1ST COLLECTION CAMPAIGN AYAYI® 1st 「鏈接的冒險家」 AYAYI®通過每件作品打破常規的設計和匠心工藝細節傳達PHYGITAL的視覺意象與精神文化。AYAYI® 1st collection致力於連接視覺與實感，以「鏈接的冒險家」為主要中心思想，選取「翼裝飛行」的視覺特點元素，旨在激發青年人內心夢想與現實之間的對話，鼓勵青年人探索自我，勇敢追求心中所想。 1ST COLLECTION LOOKBOOK 貫徹虛實一體的設計理念，融合數字美學與實體工藝，所有的實體服裝都會對應一款數字AVATAR，傳達獨特的PHYGITAL視覺意象。數字資產的創新應用和AIGC的深度探索，預示未來設計中更深層次的多元化和個性化體驗。 構建根植於現實的烏托邦世界 AYAYI®期望在未來給予現實中每一位具有開創精神的年輕人實現夢想與個性追求的文化樂園，構建一個真實可觸，充滿奇跡與創造力的「現實烏托邦」。 在虛實交織的空間裡，每一次思維躍動都有可能成為現實，每一個夢想都可能被實現。AYAYI®希望鼓勵新一代年輕人勇敢展現自我，釋放創意，成為自己的生活藝術家。這是一種深植於生活的信念，是對充滿活力、創新和多元化美好未來的不懈追求。 即刻加入AYAYI®現實烏托邦 下載AYAYI®APP：https://apps.apple.com/cn/app/ayayi/id6473718175官網鏈接：https://ayayi.space媒體聯絡：contact@ayayi.net.cn
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