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Las Vegas, October 7–9, 2025 — The Taiwan Pavilion concluded a highly successful showcase at IMEX America 2025, led by the Taiwan Tourism Administration, the Taipei City Government’s Taipei MICE One-stop Service, SHANGRI-LA FAR EASTERN TAIPEI, Taiwanlook DMC, and major airlines including STARLUX, China Airlines, and EVA Air, Taiwan effectively demonstrated the full strength of its MICE industry, drawing significant attention from buyers across the Americas, Europe, and the Asia-Pacific region. Impactful Presentations Driving Real Business Outcomes During the exhibition, the Taiwan Pavilion organized five themed Group Appointments targeting travel agencies in the U.S. and Mexico, European hoteliers, global hotel groups (such as MGM and IHG), Latin American operators, and other priority regions. These sessions provided in-depth one-on-one business discussions, resulting in multiple potential collaborations. International corporations expressed strong interest in hosting meetings in Taiwan, while several overseas travel agencies initiated concrete negotiations on incentive travel programs, establishing important business contacts for follow-up cooperation. The Taipei City Department of Information and Tourism further hosted a “Happy Hour” networking event, fostering relaxed interactions and strengthening business relationships between international buyers and Taiwan’s industry representatives. Policy Advantages and Air Connectivity Highlight Taiwan’s Competitiveness Buyers responded enthusiastically to Taiwan’s incentive travel subsidy programs promoted by TTA, including group travel grants and Taiwan High Speed Rail discounts. The “Bleisure” subsidy, encouraging extended stays to explore Taiwan’s tourism resources, also attracted strong interest. Airline connectivity was a major highlight. EVA Air’s new Taipei–Dallas direct service launched in October, STARLUX’s partnership with Alaska Airlines for extended U.S. domestic connections, and China Airlines’ upcoming Taipei–Phoenix route in December all captured the attention of North American buyers, reinforcing Taiwan’s accessibility. Branding and Industry Integration Widely Praised The pavilion’s “TAIWAN – Waves of Wonder” design received notable recognition. Many international buyers inquired about the branding concept, praising its creative integration of ocean, river, and island imagery. The complete industry chain represented at the pavilion—ranging from STARLUX, China Airlines, and EVA Air’s transport services, to SHANGRI-LA FAR EASTERN TAIPEI’s premium accommodations, and Taiwanlook DMC’s event planning expertise—highlighted Taiwan’s comprehensive service capacity. Buyers gave high marks to Taiwan’s direct flight network, service quality, and the added value of combining MICE with hotel and tourism experiences. Strengthening Global Presence in the Post-Pandemic Era The Taiwan Tourism Administration noted that the outcomes of IMEX America 2025 exceeded expectations, boosting buyer confidence in Taiwan as a premier MICE and business travel destination. This success lays a solid foundation for market recovery and business expansion in the post-pandemic era, reaffirming Taiwan’s readiness to host large-scale international MICE events with world-class service quality. Commitment to Future Global Expansion Looking ahead, TTA will continue advancing international marketing strategies and policy support, inviting more global organizations and buyers to conduct site inspections in Taiwan. At the same time, Taiwan will deepen strategic cooperation with airlines, hotel groups, and professional marketing firms to explore emerging markets and further expand Taiwan’s influence in the global MICE and business tourism sectors. Contact: Ms. Angela Jao Taiwan Convention & Exhibition Association E-mail: angela@taiwanconvention.org.tw Website: www.taiwanconvention.org.tw
2025年10月7日至9日於拉斯維加斯舉行的IMEX America圓滿落幕，臺灣館在交通部觀光署領軍下，結合臺北市觀光傳播局、遠東香格里拉飯店、禾豐行銷公司，以及星宇航空、中華航空、長榮航空等業者，成功向國際市場展現臺灣會展產業的完整實力，吸引來自美洲、歐洲及亞太地區買家高度關注。 專業簡報成效顯著 商務媒合創造實質效益 展會期間，臺灣館舉辦五場主題式團體簡報，針對美國及墨西哥地區旅行社業者、歐洲飯店業者、MGM與IHG等國際型飯店集團、拉丁美洲區域業者及其他重點地區業者，提供深度一對一商務洽談機會。 透過主題式專業簡報，我方參展業者獲得多項潛在合作機會，包括國際企業強烈表達來臺舉辦會議的意願，更有多家國外旅行社洽談來臺獎勵旅遊具體合作方案，並建立重要商務聯繫以確立後續追蹤機制。 臺北市觀光傳播局亦安排"Happy Hour"社交活動，為參展各方與國際買家創造輕鬆互動環境，更進一步強化商務關係建立。 政策優勢獲認可 航線便利性成關鍵亮點 觀光署推動的企業獎勵旅遊推動方案在展會中獲得買家積極回響，國際旅客與會展業者對於企業獎勵旅遊團體獎助、高鐵優惠等優惠措施表達高度興趣。「順道觀光」補助政策更讓多位買家考慮延長在臺行程，深度體驗臺灣觀光資源。 航空連結優勢成為吸引國際買家的重要因素，長榮航空於10月開航的臺北－達拉斯直飛航線，以及星宇航空與阿拉斯加航空聯營北美內陸延伸航點，中華航空12月開航鳳凰城航點等，均獲得北美買家高度關注。 品牌形象深獲好評 產業整合優勢明顯 臺灣館「TAIWAN – Waves of Wonder」視覺設計在展會中備受矚目，多位國際買家主動詢問品牌理念與設計概念，對於融合海洋、河流、島嶼意象的創意表達給予正面評價。 本次參展的完整產業鏈組合—從星宇、華航、長榮三大航空公司的運輸服務，遠東香格里拉代表的高端住宿品質，到禾豐行銷的專業活動策劃能力—展現臺灣會展產業的服務完整性。國際買家對臺灣直航便利性、服務品質與內容深度均給予高度評價，特別關注臺灣飯店與旅遊的加值體驗。 後疫情時代市場回流 奠定未來發展基礎 交通部觀光署表示，此次IMEX America參展成果超越預期，不僅提升國際買家對臺灣作為會展與商務旅遊目的地的信心，更為後疫情時代的市場回流與商機擴展奠定堅實基礎。 臺灣在MICE產業與觀光旅遊的整合效果透過此次展會充分展現，證明臺灣具備承接大型國際會展活動的完整能量與服務品質。 持續深化國際合作 擴大全球市場版圖 觀光署指出，未來將持續推動國際行銷策略與政策支持，邀請更多國際組織與買家來臺實地考察。同時將深化與航空業者、飯店集團與專業行銷公司的策略合作，開拓新興市場，持續擴大臺灣在全球會展與商務觀光的市場影響力。
A12 藝術空間
IMEX America
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