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▲ HAPPY GO持續透過點數將集團各產業緊密串連，打造全方位紅利點數平臺。 (圖／鼎鼎聯合行銷提供)

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HAPPY GO歡慶20周年百萬點送卡友加碼抽郵輪雙人行

（觀傳媒編輯中心)【記者郭嘉 / 綜合報導】HAPPY GO鼎鼎聯合行銷近日舉行「HAPPY GO 20週年感謝有你」派對，邀請20年一路走來的特約商夥伴一同歡慶20週年慶！此外，HAPPY GO長期積極深耕公益領域，也在活動當天與十大公益夥伴相聚，齊心呼籲全台卡友將手中零碎點數捐出做公益，將愛延續到每個角落。為歡慶20週年慶，HAPPY GO持續寵愛卡友，創造更精彩、快樂的消費體驗，推出「20週年無所不在兌最大」三大活動，首先，第一重「百貨盛宴！滿額加碼抽40萬點」，HAPPY GO鼓勵卡友在週年慶期間到百貨領域消費，即日起至12月31日只要到全台遠東百貨、遠東SOGO百貨、遠東巨城購物中心、TheMall遠企購物中心，使用HAPPY GO App並綁定雲端發票載具，單筆消費滿千並有累點行為，就有機會抽中40萬點。 ▲ HAPPY GO持續透過點數將集團各產業緊密串連，打造全方位紅利點數平臺。(圖／鼎鼎聯合行銷提供) 第二重「點兌贏家！通路大賞抽20萬點」，HAPPY GO成立至今與超過上萬家的品牌合作，提供卡友多元化跨領域的累兌點服務，即日起至12月31日到HAPPY GO合作通路符合累點或兌點的行為，就有機會抽中20萬點；第三重「全民同樂！抽郵輪雙人行」，HAPPY GO邀請全民一同歡慶20週年慶，即日起至12月31日到HAPPY GO臉書指定貼文留言祝福HAPPY GO 20歲，就有機會抽中大人小孩都喜歡的郵輪雙人行。 ▲鼎鼎聯合行銷總經理李明城，感謝每一位特約商夥伴一同歡慶20周年。(圖／鼎鼎聯合行銷提供) HAPPY GO鼎鼎聯合行銷自2004年10月22日以360度整合集團企業體為初衷成立，並在2005年1月正式啟用，成為全國首家「跨產業、跨通路、跨品牌、跨境」的全方位紅利點數平臺，串聯遠東集團橫跨百貨、量販、超市、零售業、金融業、電信和交通產業。在邁向20週年之際，HAPPY GO鼎鼎聯合行銷總經理李明城則分享：「HAPPY GO以三大策略作為未來的發展目標，首先HAPPY GO持續透過點數將集團各產業緊密串連，將點數的豐富度與便利性回饋顧客，以會員經營助攻集團事業版圖，為集團零售通路創造綜效；其次隨著數位浪潮興起推升消費型態更加多元化，HAPPY GO透過AI科技的運用並結合行銷、數據、數位，協助品牌鞏固既有鐵粉外，挖掘更多潛在優質客群，建立獨特差異化優勢，扮演卓越的顧客洞察暨數據數位整合行銷專家。」 ▲HAPPY GO 20周年慶，號召特約商夥伴共襄盛舉。(圖／鼎鼎聯合行銷提供) 而近年來全球永續意識抬頭，發展永續策略刻不容緩，HAPPY GO以數位化作為發展ESG重要助力，鼓勵卡友使用HAPPY GO App取代實體卡片，並綁定雲端發票為載具，享受方便的零接觸數位體驗；在公益領域方面HAPPY GO已深耕公益領域長達17年，每年平均募集超過三千多萬點幫助弱勢孩童，持續鼓勵卡友在消費之餘養成捐點、捐款、捐發票的習慣，一起帶動社會正向共好的力量。」

文章來源 : 觀傳媒有限公司 發表時間 : 2024/10/29 瀏覽次數 : 2823 加入收藏 :

Global Business News

Happy Go takes the Double - Winning Line Honours and IRC Overall in the 2024 Rolex China Sea Race

HONG KONG, March 31, 2024 /PRNewswire/ -- For the first time in 14 years, the Line Honours winner of the Rolex China Sea Race has 'done the double' and picked up the IRC Overall as well! After a well fought 'chase and overtake' competition from the start till the finish, Happy Go finished the Race on 30 March at 05hr20m53s, a mere five minutes ahead of their rival all along the way down to Subic Bay, Standard Insurance Centennial V. On her corrected time, of 2days 18hours 0mins 53 seconds, none of other IRC boats competing can beat her time in this 565 nautical mile race. Nie Hua and crew lifted both the China Sea Trophy and Sunday Telegraph Trophy at the prizegiving ceremony held at the Subic Bay Yacht Club. Nie Hua was also presented with two Rolex timepieces. The last time a boat achieved the double win was in 2010 when Neil Pryde competed with his boat HiFi. Nie Hua was ecstatic about taking both big prizes in their only their second entry into the Rolex China Sea Race, saying "We have made a lot of preparations ahead of the Race but getting Line Honours and the IRC Overall title is completely out of my expectations! I would like to give a huge applause to the crew working on board. I am absolutely thrilled and so thankful. We had a great team, although we had some language barriers, we operated well, so a big thank you to the team!" Skipper Jono Rankine added his praises for the crew "Very proud of how the team came together, it's a relatively new team and everyone did a fantastic job and there were no egos on the boat and everyone was helping each other and doing a really good job. It was really satisfying to see." Chinese Entry William Liu's Seawolf claimed 2nd IRC Overall. Happy Go, Seawolf and Standard Insurance Centennial V also came 1st, 2nd and 3rd respectively in IRC Racer 0. The bulk of the fleet is still racing so there are more division winners to be calculated over the course of the coming days. 2024 marks the 62nd anniversary of this world-renowned blue water classic. This flagship event is organised by the cosmopolitan Royal Hong Kong Yacht Club, one of the oldest and most prestigious clubs in Hong Kong. Rolex has been a partner of the Club since 2007 and Title Sponsor of its flagship Race since 2008.Telegraph Trophy. A Rolex timepiece will be awarded to the first boat under IRC Overall handicap and first Monohull Line Honours. For more information about Rolex China Sea Race 2024, please visit www.rolexchinasearace.com. High resolution photos can be downloaded from the below link:https://rhkycorghk-my.sharepoint.com/:f:/g/personal/vivian_ngan_rhkyc_org_hk/EgIsFiFxeJNHgWSpBSBftVQBzMpo_wCQE64jRyNpH60UzQ?e=Ng7bRa Photos credit: ROLEX / Andrea Francolini ABOUT ROYAL HONG KONG YACHT CLUB (RHKYC) The Royal Hong Kong Yacht Club is one of the oldest and largest sports clubs in Hong Kong, with a rich, colourful history that spans 170 years of community and competitive sailing and rowing. The RHKYC provides training programmes for practitioners of all abilities and ages – both members and non-members – to nurture their development, produce elite athletes capable of competing at the highest levels, and contribute to the growth and popularity of these great pastimes. The Club also organises a full calendar of high-profile local and international race events, helping place Hong Kong firmly on the global sporting map. ROLEX AND YACHTING Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand's enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world's most famous harbours. Rolex's partnerships with the Cruising Yacht Club of Australia, Royal Ocean Racing Club, Yacht Club Costa Smeralda, Yacht Club Italiano, New York Yacht Club and Royal Yacht Squadron, among others, are the foundation of its enduring relationship with this dynamic sport. ABOUT ROLEX AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Cellini watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization. The word "Perpetual" is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company's vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 500 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.

文章來源 : PR Newswire 美通社 發表時間 : 2024/3/31 瀏覽次數 : 727 加入收藏 :

大陸港澳

Happy Go 號奪得雙重榮譽

2024年勞力士中國海帆船賽衝線冠軍及全場總冠軍香港2024年3月31日 /美通社/ -- 勞力士中國海帆船賽14 年來再次出現雙料冠軍，聶華的「Happy Go號」同時奪得IRC 全場總冠軍以及衝線冠軍。經過從起點到終點的激烈追逐，「Happy Go號」於3 月30 早上5時20分53 秒衝線，僅領先對手「Standard Insurance Centennial V號」 5 分鐘越過菲律賓蘇碧灣的終點線。「Happy Go號」修正時間為 2 天 18 小時 0 分 53 秒，由於沒有其他 IRC 船隻以更快的修正時間完賽，因此同時贏得 IRC全場總冠軍。頒獎典禮在菲律賓蘇碧灣遊艇俱樂部舉行，聶華與船員們同時捧起「勞力士中國海帆船賽獎盃」以及「星期日電訊報獎盃」，聶華還獲贈勞力士腕錶。上一次有船隻獲得雙料冠軍已經是2010 年由Neil Pryde 駕駛的「HiFi號」。舵手Jono Rankine 表示：「我為整個團隊感到自豪，這是新近組成的隊伍，但各人表現出色，大家都放下自我通力合作，因此達到非常理想的成績。」船東聶華對於「Happy Go 號」第二次參賽已經奪得兩個大獎喜出望外：「我們確實做了大量的準備，但是也沒有想到能跑出這樣的成績，真的是非常開心，非常激動。我們的團隊非常團結，雖然有語言溝通方面的障礙，但是我們的協作非常好。所以我要為我的團隊點讚。感謝我的團隊，他們是最棒的。」內地船隻劉永豐的「海狼號」奪得IRC 全場總亞軍。「Happy Go 號」、「海狼號」、「Standard Insurance Centennial V 號」同時贏得IRC 競賽0 組的頭三名。由於賽事仍在進行當中，其餘組別的獎項將於稍後時間公佈。「勞力士中國海帆船賽」今年踏入62周年，賽事由香港遊艇會(RHKYC)，主辦。勞力士與香港遊艇會自2007年開始合作，並從2008年起成為旗艦比賽勞力士中國海帆船賽的冠名贊助商。IRC全場總冠軍以及單體船衝線冠軍都會榮獲勞力士腕錶。有關「2024勞力士中國海帆船賽」的詳情可瀏覽網址: www.rolexchinasearace.com 高清圖片可於下列網址下載：https://rhkycorghk-my.sharepoint.com/:f:/g/personal/vivian_ngan_rhkyc_org_hk/EgIsFiFxeJNHgWSpBSBftVQBzMpo_wCQE64jRyNpH60UzQ?e=nesdE3 註：圖片由 ROLEX / Andrea Francolini提供香港遊艇會簡介香港遊艇會是本港歷史最悠久、規模最龐大的的體育會之一，在過去170年一直致力推動帆船及賽艇運動的普及化和精英化。本會為一眾不同年齡與技術水平的水上運動愛好者，當中包括會員及非會員，提供多項訓練活動以促進他們的個人發展、發掘及培養有潛質參加比賽的精英運動員，藉此推動這些有益身心的運動在香港的發展和普及化。香港遊艇會全年舉辦多項本地及全球觸目的國際級帆船及賽艇賽事，大大提升香港在國際體壇的地位。勞力士與帆船運動勞力士始終與同樣滿懷熱忱，追求卓越、精準和團隊精神的活動結盟。六十年前，勞力士將目光投向精英輩出的帆船運動，並與之建立起長久合作關係。如今勞力士已成為帆船界知名組織、頂級賽事及傑出賽手的長久合作夥伴，其中包括擁有突破性成就的環球帆船手法蘭西斯．奇卓斯特爵士（Sir Francis Chichester）以及戰績輝煌的奧運帆船運動選手賓．安斯利爵士（Sir Ben Ainslie）。如今，勞力士已經成為15 項重大國際賽事的冠名贊助商，其中包括經典離岸帆船賽，比如一年一度的勞力士悉尼至荷伯特帆船賽（Rolex Sydney Hobart Yacht Race）、兩年一度的勞力士法斯特耐特帆船賽（Rolex Fastnet Race），以及知名大獎賽勞力士TP52 世界錦標賽（Rolex TP52 World Championship）、宏大的勞力士超級帆船盃（Maxi Yacht Rolex Cup）及勞力士天鵝盃（Rolex Swan Cup）。勞力士亦支持精彩紛呈的國際帆船大獎賽（SailGP），各國代表隊駕駛型號相同、動力十足的F50 雙體船在全球各地的知名港口一決高下。此外，勞力士還與澳洲遊艇會（Cruising Yacht Club of Australia）、皇家海洋競賽會（Royal Ocean Racing Club）、翡翠海岸遊艇會（Yacht Club Costa Smeralda）、意大利遊艇會（Yacht Club Italiano）、紐約遊艇會（New York Yacht Club）及英國皇家遊艇隊（Royal Yacht Squadron）等帆船機構合作，不斷鞏固勞力士與帆船運動之間的持久合作關係。勞力士簡介享譽全球的精良品質與精湛工藝勞力士為瑞士綜合獨立製錶商，總部設於日內瓦，品牌以精良品質與精湛工藝享譽全球，成為卓爾不凡與優雅尊貴的象徵。其 Oyster Perpetual（蠔式恒動）腕錶與 Cellini（徹利尼）腕錶的機芯均獲瑞士官方天文台認證（COSC），並就精準度、動力儲備及可靠性方面進行一系列內部測試。綠色印章是頂級天文台精密時計的象徵，證明每一枚勞力士腕錶均成功通過勞力士實驗室自定標準所進行的測試，獨立的外部機構亦會定期驗證。每一枚勞力士蠔式腕錶上均有「Perpetual」（恒動）的字樣。這不僅是一個鐫刻於錶面上的字樣，更是一個哲理，它承載著企業願景及價值觀。企業創辦人漢斯 • 威爾斯多夫（Hans Wilsdorf）對完美的不懈追求正是推動公司發展的動力與宗旨。勞力士繼而在腕錶發展上屢創先河，成功推出多項重大創新發明，如於 1926 年問世的蠔式腕錶，為史上第一枚防水腕錶，以及1931 年發明的自動上鏈恒動擺陀。迄今為止，勞力士已經註冊了五百多項專利。品牌在瑞士設有四座廠房，設計、研發及生產勞力士腕錶的大部分零件，從金合金的鑄造，到機芯、錶殼、錶面及錶帶的加工、打磨、組裝和修飾，皆由品牌獨立完成。品牌亦積極支持文化藝術的發展，鼓勵體育及探險活動，並致力於環境保護，關愛地球。

文章來源 : PR Newswire 美通社 發表時間 : 2024/3/31 瀏覽次數 : 3526 加入收藏 :

Global Business News

Happy Go takes Line Honours in 2024 Rolex China Sea Race

HONG KONG, March 30, 2024 /PRNewswire/ -- The fierce battle for Line Honours in the Rolex China Sea Race between defending Line Honours winner Standard Insurance Centennial V and Happy Go was finally settled in the early hours of the morning today when Happy Go edged out her rival by five minutes. It was as nail-biting a finish as one could ever have with close, competitive racing. It was at around 0315hrs that Happy Go edged in front and finally at 05hr20m53s, Nie Hua's Happy Go crossed the finish line to claim Line Honours, shaving more than 20 hours off their elapsed time from 2023. Skipper Jono Rankine said "The battle with Centennial V was close the whole race. We were aware of them the whole way along the racecourse. We were always checking to see who was close to the finish line and then obviously right at the end we could see them right the way through, firstly on AIS and seeing their lights at night. It was pretty exciting and there were a few lead changes. One moment they were ahead, another moment we were ahead and then the next moment we were sitting in a wind hole and not moving and they were ghosting past us. Yeah, it was exciting and a fun way to win the race." Jono explained that one of biggest tactical decisions was made ahead of the race when they dropped four people from the crew, "it made the boat a lot lighter and easier to sail and it definitely made the race more challenging. We were expecting the race to be a lot longer but we knew it was going to be light winds and not super demanding so we knew we could handle it with nine people. " Ernesto Echauz's Standard Insurance Centennial V finished only five minutes behind Happy Go. Ernesto said "This was the most exciting Rolex China Sea Race that I have ever experienced. It was so exciting from the start on the first day and all the way up to the finish. Happy Go did very well. What was so nice was that we were competing with each other, especially on the last day up to the end. I am very proud of my team and proud of the other competitors as they are very competitive." Shortly after, and showing his sportsmanship, Ernesto went to visit Happy Go to congratulate them on their win. With the Line Honours settled and as the rest of the fleet converges on Subic Bay, all eyes are on who will take IRC Overall. A thrilling battle is developing for the IRC Overall leaderboard with boats swapping positions often. Seawolf, Zesst, A Plastic Ocean and Whiskey Jack have all to play for. Happy Go is currently sitting at the top in IRC overall but will have to wait it out to see whether the other boats still racing can beat her time in the Royal Hong Kong Yacht Club's 565 nautical mile race. The last time a boat won Line Honours and IRC Overall was Neil Pryde on HiFi in 2010. As of HK Time 1600hrs, A Plastic Ocean is leading in IRC Racer 2, Zesst leads IRC Racer 3 and Rampage008 is looking strong for the Cruiser division. Monnblue2 and Parnassus are having another nail-biting race with Moonblue2 in front. Blowers Daughter is leading in PHS. For more information about Rolex China Sea Race 2024, please visit www.rolexchinasearace.com. High resolution photos can be downloaded from the below link:https://rhkycorghk-my.sharepoint.com/:f:/g/personal/vivian_ngan_rhkyc_org_hk/ElcvnduJ8tlIvkLLoEY7urcBJoeVJc5WS6Cy6XZB9twhbA?e=hcSnI1 Photos credit: ROLEX / Andrea Francolini ABOUT ROYAL HONG KONG YACHT CLUB (RHKYC) The Royal Hong Kong Yacht Club is one of the oldest and largest sports clubs in Hong Kong, with a rich, colourful history that spans 170 years of community and competitive sailing and rowing. The RHKYC provides training programmes for practitioners of all abilities and ages – both members and non-members – to nurture their development, produce elite athletes capable of competing at the highest levels, and contribute to the growth and popularity of these great pastimes. The Club also organises a full calendar of high-profile local and international race events, helping place Hong Kong firmly on the global sporting map. ROLEX AND YACHTING Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand's enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world's most famous harbours. Rolex's partnerships with the Cruising Yacht Club of Australia, Royal Ocean Racing Club, Yacht Club Costa Smeralda, Yacht Club Italiano, New York Yacht Club and Royal Yacht Squadron, among others, are the foundation of its enduring relationship with this dynamic sport. ABOUT ROLEX AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Cellini watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization. The word "Perpetual" is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company's vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 500 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.

文章來源 : PR Newswire 美通社 發表時間 : 2024/3/30 瀏覽次數 : 2375 加入收藏 :

大陸港澳

Happy Go 號勇奪2024年勞力士中國海帆船賽衝線冠軍

香港2024年3月30日 /美通社/ -- 勞力士中國海帆船賽衝線榮譽之戰由衛冕衝線冠軍的「Standard Insurance Centennial V 號」和「Happy Go 號」上演，這場激烈角力最終在今日清晨落幕，「Happy Go 號」以五分鐘優勢勝出。在這一場勢均力敵、最扣人心弦的比賽中，聶華的「Happy Go號」於清晨3時15時左右超前，最終在早上5時20分53秒完賽奪得衝線冠軍，比上屆快了20個小時。舵手Jono Rankine 表示：「整場比賽與 Centennial V 的戰況一直膠著，我們一路上緊釘注意他們的動向，查看誰較接近終點線。在尾段雙方距離顯著拉近，首先是在 AIS 上注意到他們迫近，晚上看到他們的燈光，這非常令人興奮，當中有一些領先的變化。一會兒他們領先，接著到我們超前，然後下一刻我們跌入無風洞一動不動，他們就從身邊幽靈般地飄過，這是一場令人興奮亦充滿趣味的比賽。」 Jono說最大的戰術決定之一是在出發前減少4個船員：「這使得船變得更輕更快，無疑使比賽更具挑戰性。我們預料會進行一場持久戰，但我們知道風勢不大對體力需求較小，所以一早預測9個人應該足以應付。」 Ernesto Echauz 的「Standard Insurance Centennial V 號」僅落後「Happy Go 號」5分鐘衝線。 Ernesto形容這是他經歷過最激動人心的一屆賽事：「這是我經歷過最刺激的勞力士中國海帆船賽。從第一天開始一直到終點都非常令人興奮。Happy Go號表現實在出色。最棒的是兩隻互相較量，特別是在最後一天鬥到最後。我為我的團隊感到非常自豪。」Ernesto賽後非常有風度走到 Happy Go號，祝賀對方取勝。衝線榮譽塵埃落定，隨著其他船隊靠近蘇碧灣，眾人目光都落在IRC 總冠軍誰屬。 IRC 總排行榜船隻排位不停改動，「海狼號」、「Zesst 號」、「A Plastic Ocean號」及「Whiskey Jack號」都有機會挑戰榜首地位。「Happy Go號」目前在 IRC 總成績名列前茅，但仍需等待其他參賽船隻是否能在這場565 海裡比賽中的表現。上一次船隻同時贏得衝線冠軍及全場總冠軍，已經是2010 年的 Neil Pryde 的「HiFi號」。截至香港時間下午4時，「 A Plastic Ocean號」在 IRC Racer 2 中領先，「Zesst號」暫列IRC Racer 3 榜首，「Rampage008號」在 Cruiser 組中表現強勁。「Monnblue2號」和「Parnassus號」正在進行另一場扣人心弦的對賽，目前由「Moonblue2號」領先。「Blowers Daughter號」在 PHS 組別暫列第一。有關「2024勞力士中國海帆船賽」的詳情可瀏覽網址: www.rolexchinasearace.com 高清圖片可於下列網址下載：https://rhkycorghk-my.sharepoint.com/:f:/g/personal/vivian_ngan_rhkyc_org_hk/ElcvnduJ8tlIvkLLoEY7urcBJoeVJc5WS6Cy6XZB9twhbA?e=9C7Nqw 註：圖片由 ROLEX / Andrea Francolini提供香港遊艇會簡介香港遊艇會是本港歷史最悠久、規模最龐大的的體育會之一，在過去170年一直致力推動帆船及賽艇運動的普及化和精英化。本會為一眾不同年齡與技術水平的水上運動愛好者，當中包括會員及非會員，提供多項訓練活動以促進他們的個人發展、發掘及培養有潛質參加比賽的精英運動員，藉此推動這些有益身心的運動在香港的發展和普及化。香港遊艇會全年舉辦多項本地及全球觸目的國際級帆船及賽艇賽事，大大提升香港在國際體壇的地位。勞力士與帆船運動勞力士始終與同樣滿懷熱忱，追求卓越、精準和團隊精神的活動結盟。六十年前，勞力士將目光投向精英輩出的帆船運動，並與之建立起長久合作關係。如今勞力士已成為帆船界知名組織、頂級賽事及傑出賽手的長久合作夥伴，其中包括擁有突破性成就的環球帆船手法蘭西斯．奇卓斯特爵士（Sir Francis Chichester）以及戰績輝煌的奧運帆船運動選手賓．安斯利爵士（Sir Ben Ainslie）。如今，勞力士已經成為15 項重大國際賽事的冠名贊助商，其中包括經典離岸帆船賽，比如一年一度的勞力士悉尼至荷伯特帆船賽（Rolex Sydney Hobart Yacht Race）、兩年一度的勞力士法斯特耐特帆船賽（Rolex Fastnet Race），以及知名大獎賽勞力士TP52 世界錦標賽（Rolex TP52 World Championship）、宏大的勞力士超級帆船盃（Maxi Yacht Rolex Cup）及勞力士天鵝盃（Rolex Swan Cup）。勞力士亦支持精彩紛呈的國際帆船大獎賽（SailGP），各國代表隊駕駛型號相同、動力十足的F50 雙體船在全球各地的知名港口一決高下。此外，勞力士還與澳洲遊艇會（Cruising Yacht Club of Australia）、皇家海洋競賽會（Royal Ocean Racing Club）、翡翠海岸遊艇會（Yacht Club Costa Smeralda）、意大利遊艇會（Yacht Club Italiano）、紐約遊艇會（New York Yacht Club）及英國皇家遊艇隊（Royal Yacht Squadron）等帆船機構合作，不斷鞏固勞力士與帆船運動之間的持久合作關係。勞力士簡介享譽全球的精良品質與精湛工藝勞力士為瑞士綜合獨立製錶商，總部設於日內瓦，品牌以精良品質與精湛工藝享譽全球，成為卓爾不凡與優雅尊貴的象徵。其 Oyster Perpetual（蠔式恒動）腕錶與 Cellini（徹利尼）腕錶的機芯均獲瑞士官方天文台認證（COSC），並就精準度、動力儲備及可靠性方面進行一系列內部測試。綠色印章是頂級天文台精密時計的象徵，證明每一枚勞力士腕錶均成功通過勞力士實驗室自定標準所進行的測試，獨立的外部機構亦會定期驗證。每一枚勞力士蠔式腕錶上均有「Perpetual」（恒動）的字樣。這不僅是一個鐫刻於錶面上的字樣，更是一個哲理，它承載著企業願景及價值觀。企業創辦人漢斯 • 威爾斯多夫（Hans Wilsdorf）對完美的不懈追求正是推動公司發展的動力與宗旨。勞力士繼而在腕錶發展上屢創先河，成功推出多項重大創新發明，如於 1926 年問世的蠔式腕錶，為史上第一枚防水腕錶，以及1931 年發明的自動上鏈恒動擺陀。迄今為止，勞力士已經註冊了五百多項專利。品牌在瑞士設有四座廠房，設計、研發及生產勞力士腕錶的大部分零件，從金合金的鑄造，到機芯、錶殼、錶面及錶帶的加工、打磨、組裝和修飾，皆由品牌獨立完成。品牌亦積極支持文化藝術的發展，鼓勵體育及探險活動，並致力於環境保護，關愛地球。

文章來源 : PR Newswire 美通社 發表時間 : 2024/3/30 瀏覽次數 : 3956 加入收藏 :

科技新訊

微軟 Azure OpenAI 助力 HAPPY GO 數位化精準行銷

生成式 AI 商機崛起為整體數位產業帶來全新的機會，更帶動行銷科技（MarTech）發展，運用數據驅動的行銷策略提供個人化消費體驗。全台會員經營平台龍頭，遠東集團旗下的「HAPPY GO」鼎鼎聯合行銷擁有千萬卡友，藉由導入微軟 Azure OpenAI 服務，將 AI 技術應用至 HAPPY GO 平台的數據整理與分析，賦能品牌通路掌握關鍵行銷力，提升客戶信任度和滿意度。 HAPPY GO 以 AI 賦能數據力，升級品牌通路效益和消費者體驗 HAPPY GO 在數位科技浪潮下，面臨數據演算能力的競爭和挑戰。為了提升服務品質和效率，HAPPY GO 擁抱數據分析和 MarTech 的能力，推動數位轉型，運用數據為公司制定策略和發展方向，成為 MarTech 服務供應商。 HAPPY GO 鼎鼎聯合行銷總經理梁錦琳表示：「HAPPY GO 長期深耕點數和會員經營，深度了解全台千萬消費者於食衣住行育樂等面向的消費、行為和態度等，近年更積極推動數位轉型成為 MarTech 服務領導廠商，以全新開發的平台式服務，運用整合數據平台即時提供數位化的顧客精準行銷，並搭配微軟 Azure OpenAI 智慧應用，協助商家鞏固既有客戶和發展高價值的新客。期待以 KYC（Know your customer）為核心，結合數據分析科技的整合行銷平台，能透過技術協助減少對消費者過多且無意義的打擾，專注於提升消費者的優惠和利益，持續提供會員卡友差異化和客製化服務。」台灣微軟大型企業商務事業群總經理李倩表示：「本次合作除了強化 HAPPY GO 平台數據力，優化人力與時間的資源運用，創造獨特的消費者體驗，更是 Azure OpenAI 在多元場域為企業提升競爭力的絕佳示範。我們期待繼續深化與 HAPPY GO 的合作，助其在瞬息萬變的數位時代掌握市場商機。」微軟 Azure OpenAI 多項優勢助攻 HAPPY GO CRM+ 拓業務商機 HAPPY GO 鼎鼎聯合行銷數據長黃士峰分享，HAPPY GO 面對精準行銷時代，必須思考如何在有限的時間和人力下，提升數據品質，為卡友打造更為優質且個人化的體驗。因此 HAPPY GO 今年推出數位化精準行銷服務 CRM+，並選擇與微軟合作，藉由微軟橫跨各產業的客戶經驗，得以更快地蒐集市場資料與分析顧客需求，以全新成長曲線迎向新零售時代。 HAPPY GO 透過 CRM+ 連結顧客、產業、品牌和通路，並透過消費軌跡，360 度認識顧客以提供個人化服務。為了更有效提升大量數據資產的價值，CRM+ 結合了微軟 Azure 多項服務，特別是 Azure OpenAI，透過大型語言模型（LLM）強大的語意辨識能力，快速搜索、判斷並提供 CRM+ 所需的資訊，如商品屬性、客群特徵等，並進行分類與分析。Azure OpenAI 能夠在極短時間內完成數千萬筆資料的語意辨識與蒐集，比起自行開發程式節省下大量時間與成本，大幅提升數據應用的能力，以提供顧客更快更好的服務。 Azure OpenAI 具備多項優勢，助 HAPPY GO 迎戰新零售商機：輕鬆建置快速上手：過往的數據蒐集與 AI 模型建立皆仰賴大量人力及手動作業，致使投入成本過高，且難以快速因應業務單位需求，採用微軟 Azure OpenAI 服務後，數據工程師只需基礎學習即能簡單上手，有效解決前述挑戰。滿足多元應用情境：HAPPY GO 客戶遍布多元產業，而微軟深厚的服務經驗能成為 HAPPY GO 強而有力的後盾，滿足不同產業需求和挑戰。導入 Azure OpenAI 並搭配採用擁有多種 AI 模型可供選擇的 Azure Machine Learning 服務，其開放平台賦予 HAPPY GO 高度開發彈性，進而有效提升類似受眾模型（look-a-like）精準度。雲端彈性與升級服務：HAPPY GO 最初採用地端資料倉儲解決方案，除了無法依據需求彈性調整系統資源，例如流量高峰的周年慶檔期，系統升級時還需經歷停機、尋求顧問諮詢等耗時流程；而升級至 Azure Synapse Analytics 雲端資料倉儲服務後，能進一步協助企業動態配置資源，依據系統需求彈性調整效能，再配合 Azure OpenAI 生成式 AI 技術，最大化資源使用效益。高規格資安防護：針對利害關係人資料外洩、服務平台安全漏洞等企業常見資安顧慮，Azure OpenAI 全面強化資安規格，遵循 AI 開發及應用準則，包括公平性、可靠性、隱私及安全性、包元性、透明性及問責制，且符合 GDPR 法規。同時，微軟還確保客戶訓練的模型僅供該客戶自身使用，符合企業級資安要求，有效保護機密資料。透過導入微軟 Azure OpenAI 服務，不僅強化了 HAPPY GO CRM+ 服務的數據能力，更創造了獨特的消費者體驗。Azure OpenAI 在多元場域為企業提升競爭力，我們期待繼續深化與 HAPPY GO 的合作，在瞬息萬變的數位時代掌握市場商機。

文章來源 : APEX 發表時間 : 2023/12/11 瀏覽次數 : 6424 加入收藏 :

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