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於經濟與地緣政治不確定性中,全球對商學教育的需求日趨殷切

GMAC 最新《申請趨勢調查》(GMAC Application Trends Survey) 顯示,學生流動正逐漸遠離英語系國家,同時商學院加速推動整合人工智能與可持續發展。 維吉尼亞州雷斯頓2025年11月12日 /美通社/ -- 根據最新年度全球商學教育《申請趨勢調查》(Application Trends Survey) 指出,2025 年全球研究生管理教育 (GME) 課程申請量較去年再攀高峰,增幅達 7%。此調查由全球頂尖商學院非牟利機構 Graduate Management Admission Council (GMAC) 近日發佈。 GMAC 2025 年 ATS 資訊圖表 今年的進展雖則顯著,卻未能均勻普及各類項目類型、實施形式及地區間皆顯現明確的轉變趨勢。值得注意的是,加拿大、美國及英國等主要研究生商學教育中心因簽證政策收緊與勞動市場不確定性,導致國際申請者卻步,致使申請量出現萎縮。美國課程僅錄得微幅下降(減少 1 個百分點),但加拿大與英國課程的跌幅顯著:84% 的加拿大課程與三分之二的英國課程,皆反映申請量減少。相對地,亞洲與歐洲(英國除外)的課程申請量則大幅攀升,吸引來自其他地區的申請者轉向。國際申請增長在印度(增長 26%)及東亞與東南亞地區(增長 42%)尤為顯著,彰顯出當地商學院在營銷策略與聲譽提升方面的成功。 GMAC 行政總裁 Joy Jones 表示:「商業教育的下一個時代正在因改變學生和雇主的期望、挑戰地緣政治以及人工智能等科技引發的新技能需求而重塑。雖然某些地區和課程可能會面臨嚴重逆境,但今年的申請增長證明,商學院透過創新的課程和業界相符的經驗快速適應這些動態,從而定位自己的長期相關性。」 其他主要發現包括: 改變課程需求: 申請研究生管理教育 (GME) 課程的人數增長主要集中於全日制面授形式——尤其是全日制兩年制 MBA 課程,以及會計、金融與營銷領域的商業碩士課程。另一方面,商業分析碩士課程的需求持續疲軟,近三分之二的相關項目連續第二年報告申請人數下降。 「重返辦公室」對申請趨勢的影響: 超過半數的行政人員 MBA、網上 MBA 及兼職 MBA 課程申請人數下降,與全日制面授 MBA 課程的增長形成鮮明對比。彈性辦公模式的衰退逆轉了先前取得的進展,這可能與廣泛實施的「重返辦公室」(Return to Office, RTO) 指令後,員工偏好的轉變有關。 採用 AI 的商學院:人工智能 (AI) 在課堂中的應用已成主流,僅有 16% 的課程計劃表示在 2025 年未導入人工智能,較去年的 22% 有所下降。目前超過半數的學校將人工智能作為決策工具、商業策略與社會影響力的教學內容,通常透過實作體驗來進行教學。 可持續發展成為區別因素:現有四分之三的課程提供可持續發展研究機會,最常見的莫過於透過 MBA 課程體系實現。考生需求顯而易見——在 GMAC 2025 年的調查中,63% 的潛在學生表示,可持續發展對其學業至關重要。從區域來看,大中華區與印度以外的亞洲課程最可能要求研習此主題,而美國課程則最不傾向如此要求。 商學碩士申請性別比例趨近均等:全球範圍內,女性申請者佔商學碩士課程總申請人數的比例持續維持在剛好超過 40% ,此比例已持續十幾年,未見顯著變化。2025 年,儘管女性申請者比例中位數只是上升了一個百分點,但女性申請 MBA 課程的速度仍快於男性,且其在商學碩士申請者中所佔的比例保持穩定,略低於均等水平。 Application Trends Survey 簡介 GMAC《申請趨勢調查》(Application Trends Survey) 作為業界規模最大、引用最廣泛的同類研究,是商學院招生部門與課程負責人洞察研究生管理教育項目需求快速變化的權威資源。本調查涵蓋全球各類型與格式的課程項目,其研究結果全面呈現課程申請者提交申請的行為趨勢,以及院校招生與招募活動的現況。 本年度調查於六月至八月期間進行,共計來自 41 個國家、326 間商學院的 1,172 個課程項目,針對 2025 至 2026 學年提供了相關回應。欲了解 GMAC《2025 年申請趨勢調查》(2025 Application Trends Survey) 的更多重要發現,請瀏覽 gmac.com。 GMAC 簡介 GMAC 是由頂尖商學院組成的全球性非牟利機構,致力於為未來商業領袖提供教育機會,並推動全球研究生管理教育發展。通過評估,研究,活動和招聘解決方案,我們為學校和候選人提供所需的工具和資訊,以便彼此發現和評估。GMAC 於中國、印度、英國及美國設有辦事處,其數碼平台每年服務超過 1,700 萬名訪客:gmac.com、mba.com、以及 BusinessBecause。  

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 660 加入收藏 :
Global Demand for Business Education Grows Amid Economic and Geopolitical Uncertainty

GMAC's latest Application Trends Survey shows student mobility is shifting away from English-speaking countries while schools accelerate AI, sustainability integration. RESTON, Va., Oct. 21, 2025 /PRNewswire/ -- Graduate management education (GME) programs worldwide saw a 7 percent rise in applications in 2025, building on last year's record-breaking growth, according to the latest annual Application Trends Survey of global business education trends released today by the Graduate Management Admission Council (GMAC), a nonprofit association of leading business schools worldwide. GMAC 2025 ATS Infographic This year's gains, though significant, were not evenly distributed, with clear shifts emerging across program types, delivery formats, and geographies. Notably, major GME hubs such as Canada, the United States, and the United Kingdom experienced application contractions as their tighter visa policies and labor market uncertainty discouraged international applicants. While U.S. programs recorded a slight one-point decrease, in Canada and the U.K., the drop was pronounced, with 84 percent of Canadian programs and two-thirds of U.K. programs reporting fewer applications. By contrast, applications to programs in Asia and Europe (outside of the U.K.) surged ahead, attracting applicants redirected from other regions. International application growth was particularly strong in India (up 26%) and East and Southeast Asia (up 42%), highlighting the success of their business schools in marketing strategies and reputational gains. "The next era of business education is being reshaped by changing student and employer expectations, challenging geopolitics, and new skill demand prompted by technologies like AI," says Joy Jones, CEO at GMAC. "While some regions and program offerings might face serious headwinds, this year's application growth gives strong evidence that business schools are quickly adapting to these dynamics through innovative curricula and industry-aligned experiences, positioning themselves for long-term relevance." Other Key Findings to Note Include: Shifting program demand: Growth in applications to GME programs was concentrated in full-time, in-person formats—especially full-time, two-year MBA and business master's programs in accounting, finance, and marketing. On the flip side, Master of Business Analytics programs experienced another year of weakened demand, with nearly two-thirds of these programs reporting application declines for the second year in a row. RTO impacting application trends: More than half of executive, online, and part-time MBA programs reported application declines, marking a sharp contrast to the growth seen in full-time, in-person MBA programs. The downturn among flexible formats reverses earlier gains and may be linked to shifting candidate preferences in the wake of widespread return-to-office (RTO) mandates. Business schools embracing AI: AI in the classroom is now mainstream, with only 16 percent of programs reporting no AI integration in 2025, down from 22 percent last year. More than half of schools now teach AI as a tool for decision-making, business strategy, and societal impact, often through hands-on experiences. Sustainability becoming a differentiator: Three in four programs now offer opportunities to study sustainability—most commonly through MBA curricula. Candidate demand is clear—63 percent of prospective students responding to GMAC's 2025 survey say sustainability is important to their studies. Regionally, Asian programs outside of Greater China and India are the most likely to require studying the subject and those in the United States the least likely. Business master's applications near parity: Globally, women continue to make up just over 40% of GME applicants, a level that has held for more than a decade. In 2025, although the median share of women applicants rose only one point, women applied to MBA programs at a faster rate than men and their representation among business master's applicants held steady just below parity. About the Application Trends Survey The largest and most widely cited survey of its kind in the industry, GMAC's Application Trends Survey is the definitive resource for business school admissions and program leaders to gain insight into the rapidly shifting demand for GME programs. Offering a global sample of programs of all types and formats, the survey's findings provide a comprehensive view of candidate application sending behavior trends, as well as school admissions and recruitment activities. This year's survey was conducted between June and August, with 1,172 programs at 326 business schools located in 41 countries providing responses about the 2025-2026 academic year. To learn more about all the top findings from GMAC's 2025 Application Trends Survey, please visit gmac.com. About GMAC GMAC is a global nonprofit association of leading graduate business schools committed to connecting future business leaders with educational opportunities and advancing graduate management education worldwide. Through assessments, research, events, and recruitment solutions, we provide the tools and information necessary for schools and candidates to discover and evaluate each other. With offices in China, India, the United Kingdom, and the United States, GMAC serves more than 17 million visitors each year across its digital platforms gmac.com, mba.com, and BusinessBecause.  

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 375 加入收藏 :
GMAC Announces New Board and Member School Additions, Amplifying Focus on Expanding Talent Pipeline

The nonprofit association of graduate business schools is evolving with changing learner and educator demands. RESTON, Va., July 17, 2025 /PRNewswire/ -- The Graduate Management Admission Council (GMAC), a global association of leading graduate business schools, today announced the results of its most recent board elections. Catherine Duggan, a GMAC board member since 2022 and the director (dean) of the University of Cape Town Graduate School of Business, has been elected board chair. David Bach, president of International Institute for Management Development (IMD) in Switzerland; Jake Cohen, senior associate dean of Sloan School of Management at Massachusetts Institute of Technology (MIT); and Ian Fenwick, director of Sasin School of Management at Chulalongkorn University in Thailand, have been elected to join the board. Ana María Zermeño Padilla, director of academic experience and operations at Tecnológico de Monterrey's EGADE Business School in Mexico and board member since 2023, has been reelected to the board to serve her first full term. The board's latest term of service began July 1, 2025. In addition, the University of California, Riverside School of Business, home of the A. Gary Anderson Graduate School of Management, has joined GMAC as its 228th member school. The school boasts a new facility dedicated this year and a wide-ranging portfolio of master's programs, demonstrating its commitment to offering specialized and comprehensive management education. By joining the GMAC community, the school recognizes the unique benefits GMAC offers in industry resources and global network as it strives to contribute its strengths in providing quality graduate programs that uphold high academic standards and support ethical practices. "This is one of the most dynamic and fast-changing times we've seen, with big shifts in talent mobility, technological advancement, and renewed emphasis on skill development reshaping global business education. That's why I'm especially thrilled to welcome these industry leaders from across continents, and the highly-regarded UC Riverside, to join with us in our collective efforts toward realizing our vision—a world where every talented person can benefit from the best business education for them," says Joy Jones, CEO of GMAC. "Their fresh perspectives and insights will strengthen GMAC's work and help us continue contributing to the invaluable development of cross-culturally competent and globally aware business leaders of tomorrow." The new board members and member school have come onboard at a time when GMAC is innovating and evolving along with the rapidly changing graduate management education landscape. Earlier this year, GMAC launched Advancery, an AI-powered tool designed to guide future learners through their business education journey. The new tool delivers a personalized experience that connects skill identification, program recommendations, and application strategy in a unified platform. These efforts aim to make it easier for candidates to explore business education pathways and pursue their career aspirations, while cultivating a stronger domestic and global pipeline for business schools. "GMAC's mission to connect talent with business education is more important than ever, since the transformative power of graduate management education is clearest in complex environments and during periods of uncertainty," says Catherine Duggan, the newly elected GMAC board chair. "When matched with the right management program, students gain skills that help them develop as leaders while seeing opportunities and navigating risks in ways that others cannot. That is precisely the type of insight and agility that organizations need now and in the coming decades. I am excited to work with our new board members, all of whom have spent their careers working across some of the world's most dynamic markets and who will bring critical new perspectives and insights to the board." As GMAC welcomes the new leadership and addition to its board, the Council also recognizes the exceptional contributions of previous board members and thanks its outgoing board chair, Themin Suwardy, associate provost for postgraduate professional education at Singapore Management University, who has been elected by board members to continue to serve on the board for a year in an ex officio capacity, and outgoing board members Martin Boehm, executive vice president and global dean of undergraduate programs at Hult International Business School, and Giuseppe (Beppe) Soda, full professor at Bocconi University, who each completed their terms. To learn more about our mission, board, and member school community, visit GMAC.com. About GMAC GMAC is a global nonprofit association of leading graduate business schools that connects future business leaders from around the world with educational opportunities. We provide the tools and information necessary for schools and talent to discover and evaluate each other, including world-class research, industry conferences, recruiting resources, and assessments specifically designed for graduate management education. With offices in China, India, the United Kingdom, and the United States, GMAC attracts more than 17 million visitors a year to its platforms that span across gmac.com, mba.com and BusinessBecause.    Upcoming Events: Asia Conference, Hong Kong, October 29-31, 2025 Europe Conference, Madrid, November 19-21, 2025 Annual Conference, Philadelphia, June 10-12, 2026

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 676 加入收藏 :
最新調查發現:隨着人工智能(AI)加速整合,僱主積極聘用商學院畢業生

GMAC最新企業招聘調查向應屆畢業生釋出正面訊號。 維珍尼亞州雷斯頓 2025年7月2日 /美通社/ -- 儘管僱主普遍表示通脹、經濟衰退的憂慮以及各國政策仍持續影響其招聘決策,但隨着人工智能(AI)在現代商業領域中加速整合,商學院應屆畢業生對職業前景仍可抱持樂觀態度。根據研究生管理教育委員會(Graduate Management Admission Council,簡稱GMAC)今日發佈的最新年度全球企業招聘調查,解難能力與策略思維依然是現今及未來僱主最渴求的核心技能。此外,與去年相比,新入職員工在運用人工智能(AI)工具方面的知識,在僱主心目中的重要性明顯上升,並被視為未來五年內最受重視的技能之首。 gmac_LogoV1 GMAC行政總裁Joy Jones表示:「隨着人工智能(AI)日益融入企業決策及策略制定過程,僱主持續看重商學院畢業生的多才多藝與策略思維,同時亦越來越重視他們在面對科技顛覆所帶來的挑戰與機遇時的創新能力和應變能力」。他續指:「我欣賞商學院有意識地培養學生這些切合時代所需的技能,使他們在瞬息萬變的商業世界中更顯突出,成為具價值的貢獻者及未來領袖」。 今年的調查共訪問了來自46個國家/地區的1,108位企業招聘人員及人事主管——其中近三分之二來自《財富》雜誌全球500強(Global Fortune 500)企業的機構及人力資源公司。 商學院畢業生及有志報讀者值得留意的重點發現 僱主對商業教育的正面觀感:一項壓倒性的結果顯示,有高達99%的全球僱主對商學院培育畢業生在其機構內取得成功的能力表示信心。此外,近三分之二的僱主認為,隨着企業日益採用新興科技,透過攻讀商業研究生學位所獲得的技能比以往任何時候都更為關鍵。 在人力資源市場中,人類技能的重要性持續上升且歷久不衰:超過一半的全球僱主在招聘決策中強調溝通技巧的價值,同時亦高度重視應徵者的情緒智商及適應能力,無論在當前或未來的人才招聘中皆然。 隨着工作與學習模式日益靈活,僱主信心亦不斷增強:56%的全球僱主同意或非常同意,在實施遙距或混合工作模式的企業中,透過商業學位所獲得的技能比以往更加重要;而約55%的僱主亦同意或非常同意,他們同樣重視來自網上、以網上為主或面授課程的畢業生。 僱主對「Z世代」新入職員工的專業表現有了更清晰的認識——某程度上:61%的企業招聘人員認為,近期的 GME 畢業生展現出與往屆畢業生相同水平的專業素養——如可靠性、尊重他人及專業形象。然而,大約四分之一主要負責客戶接觸的顧問及醫療保健/製藥領域的招聘人員持不同意見。 招聘預測顯示通用商業學位的受歡迎程度:76%的全球僱主預計,2025年招聘的MBA新畢業生數量將與2024年持平或增加。事實上,90%的僱主計劃聘用擁有MBA學位的人才,這一比例甚至高於擬招聘的本科畢業生或直接從其他機構轉職的人員。 「隨着工作與學習的靈活性成為常態,無論是在面授還是遠程獲得學位或證書的商學院畢業生,都應該感到自信,因為他們的就業能力持續優於未擁有高級管理學位者,特別是當他們能夠理解並強調自己在策略思考、問題解決和溝通能力,以及科技敏銳度方面的技能,」美國華盛頓喬治城大學麥克多諾商學院職業中心(McDonough Career Center at Georgetown University's McDonough School of Business)副院長兼董事總經理Christine Murray表示。 二十多年間,《企業招聘人員調查》(Corporate Recruiters Survey)持續為全球研究生商學院及僱主提供數據與洞見,幫助他們了解技能需求、招聘、薪酬及對MBA和商業碩士畢業生的認知等當前趨勢。本年度調查由GMAC主導,並與歐洲管理發展基金會(European Foundation for Management Development,簡稱EFMD)及職業服務與僱主聯盟(Career Services and Employer Alliance,簡稱CSEA)合作,於2025年1月至3月期間進行。欲了解GMAC《2025年企業招聘人員調查》(2025 Corporate Recruiters Survey)的更多重要發現,請瀏覽gmac.com。 GMAC簡介   Graduate Management Admission Council(簡稱GMAC)是一個以使命為導向的協會,由全球領先的商學研究生院組成。GMAC為管理碩士課程教育行業提供世界一流的研究、行業會議、招募工具和評估服務,並提供資源、活動與服務來幫助指導申請者完成他們的高等教育求學之旅。Graduate Management Admission Test™(GMAT™)考試由GMAC持有和管理,是使用最廣泛的研究生商學院評估手段。 每年有超過1,300萬有意申請的學生透過GMAC的網站,包括mba.com,了解MBA和商學碩士課程,與世界各地的學校聯絡,準備和報名考試,以及獲取成功申請MBA和商學碩士課程的建議。BusinessBecause和GMAC Tours是GMAC的子公司,GMAC是一間全球性組織,在中國、印度、英國和美國均設有辦事處。 欲了解更多與我們工作相關的資訊,請前往www.gmac.com

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 859 加入收藏 :
New Survey Finds Employers Keen on Hiring Business School Graduates as AI Integration Accelerates

GMAC's latest corporate recruiters survey sends promising signal to recent graduates. RESTON, Va., July 1, 2025 /PRNewswire/ -- Even as employers report ongoing influence of inflation, recession fears, and country leaders on their hiring decisions, recent business school graduates can remain optimistic about their career prospects, buoyed by the accelerating integration of artificial intelligence (AI) across the modern business landscape. According to the latest annual survey of global corporate recruiters released today by the Graduate Management Admission Council (GMAC), problem-solving and strategic thinking remain the top skills employers desire today and tomorrow. In addition, new hires' knowledge of using AI tools has risen measurably in its current importance in the average employer's mind since last year, and it tops the list of the skills employers value the most five years from now. "As AI becomes more integral in a company's decision-making and strategy development, employers continue to turn to business school graduates for their versatility and strategic thinking, along with growing appreciation for their ability to innovate and navigate the challenges and opportunities of technological disruption," says Joy Jones, CEO at GMAC. "I give kudos to business schools' intentional cultivation of these relevant skills in their students, who stand out even more as valuable contributors and future leaders in the ever-evolving business world." This year's survey was conducted with a total of 1,108 corporate recruiters and hiring managers—nearly two thirds of them with Global Fortune 500 companies—participating from organizations and staffing firms in 46 countries. Key findings to note for business school graduates and aspirants Positive employer perceptions of business education: An overwhelming 99% of global employers express confidence in business schools' ability to prepare graduates for success within their organizations. Moreover, nearly two-thirds affirm that the skills gained through a graduate business degree are more critical than ever, as companies increasingly adopt emerging tech. The enduring and rising importance of human skills in the modern workforce: more than half of global employers cite the value of communication skills in their hiring decisions, with employers also valuing candidates' emotional intelligence and adaptability in their current and future hiring decisions. Growing employer confidence with increasing flexibility in work and study: 56% of global employers agree or strongly agree that the skills gained through a business degree are more important than before for businesses using remote or hybrid working arrangements; roughly the same percentage (55%) also agree or strongly agree that they value graduates of online or predominantly online and in-person programs equally. New "Gen Z" hires' professionalism demystified—somewhat—by employers: 61% of corporate recruiters find recent GME graduates to demonstrate the same level of professionalism—such as reliability, respectfulness, or professional appearance—as graduates from previous years. However, roughly a quarter of the more client-facing consulting and health care/pharmaceutical recruiters disagree. Hiring projection spotlighting popularity of generalist business degrees: 76% of global employers predict that they will hire about the same or more newly minted MBA graduates in 2025 compared to 2024. In fact, 90% of them plan to hire talent with an MBA—even more than prospective employees with bachelor's degrees or those coming directly from other organizations. "As flexibility in work and learning becomes a norm, business school graduates—with degrees or credentials earned in-person or remotely—should feel empowered that their employability continues to outperform those without an advanced management degree, especially when they understand and underscore how they are skilled in strategic thinking, problem-solving, and communications alongside technological savvy," says Christine Murray, associate dean & managing director of McDonough Career Center at Georgetown University's McDonough School of Business. For more than two decades, the Corporate Recruiters Survey has provided the world's graduate business schools and employers with data and insights to understand current trends in skill demand, hiring, compensation, and perceptions of MBA and business master's graduates. GMAC conducted this year's survey, together with survey partners European Foundation for Management Development (EFMD) and the Career Services and Employer Alliance (CSEA), from January to March 2025. To learn more about other key findings from GMAC's 2025 Corporate Recruiters Survey, please visit gmac.com. About GMAC The Graduate Management Admission Council (GMAC) is a mission-driven association of leading graduate business schools worldwide. GMAC provides world-class research, industry conferences, recruiting tools, and assessments for the graduate management education industry as well as resources, events, and services that help guide candidates through their higher education journey. Owned and administered by GMAC, the Graduate Management Admission Test™ (GMAT™) exam is the most widely used graduate business school assessment. More than 13 million prospective students a year trust GMAC's websites, including mba.com, to learn about MBA and business master's programs, connect with schools around the world, prepare and register for exams and get advice on successfully applying to MBA and business master's programs. BusinessBecause and GMAC Tours are subsidiaries of GMAC, a global organization with offices in China, India, the United Kingdom, and the United States. To learn more about our work, please visit www.gmac.com

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最新調查發現,有抱負的商業學生熱衷於在 AI 的協助下學習策略思考

GMAC 對商學院準學生的最新全球調查也發現,隨著科技行業的吸引力日漸消失,ROI 的重要性與日俱增。 維吉尼亞州雷斯頓2025年4月24日 /美通社/ -- 根據美國 Graduate Management Admission Council (GMAC) 最近公佈的全球商學院準學生最新年度調查結果指出,希望進入商學院就讀的準學生絕大多數都表示,希望學習如何以策略思考解決問題。有近一半的準學生表示人工智能 (AI) 是其理想課程的一部分,因此申請就讀者都期望擁有運用 AI 制定策略和決策的實戰經驗。 GMAC 2025年PSS資訊圖表 「僱主一直告知我們,他們重視戰略思維和解決問題等關鍵技能。再一次,我們發現準學生與未來的僱主需求相同,」GMAC 行政總裁 Joy Jones 表示:「僱主也認為社會情感技能是成為企業領袖的關鍵,為商學院提供大好機會,鼓勵學院現有和未來的學生在教育和職業生涯中,利用不時出現的機會去磨練和強調團隊合作、適應能力和情商。」 MBA 的地位崇高,人們對商學碩士的興趣與日俱增。 越來越多的商學院推出新的、越來越專業的碩士課程,申請者也注意到這趨勢。與前一年相比,偏好商業碩士學位的申請者比例大幅躍升。即使對 MBA 的偏好略有下降,但仍有約半數的全球商業申請者認為 MBA 是其首選。深入探討這轉變可以發現與以往相比,有工作經驗前的申請者以及 30 歲以上的申請者,更傾向於申請商學碩士課程。 Hult International Business School 執行副主席兼全球本科生課程院長,以及 GMAC 董事會董事 Martin Boehm 表示:「對於想要尋求職業生涯的經驗豐富的專業人士,或考慮成為會計師或市場經理的大學生而言,一個相對較短而專門的商業課程可能是理想的教育途徑。 調查還顯示,越來越多的人表示偏好面對面商業教育計劃(無論是全職或兼職形式),扭轉了自新冠疫情發生以來,混合式和彈性計劃日益受歡迎的多年趨勢。 勞動力市場的不確定性影響投資報酬率的考量,以至理想中的產業。 無論申請人身在何處,也無論其職業生涯有多長,成本仍然是獲得畢業生商學位的最大障礙。當今的經濟和就業前景,提高了人們對機會成本與投資回報的意識。事實上,投資報酬率仍然是準學生在研究 商業研究生教育時最受考慮的因素,有更多受訪者表示這是選擇商學院最重要的因素之一。 這種不確定性也反映在學生畢業後想要進入的行業中。儘管諮詢、金融服務和技術仍在排名前列,申請者對科技領域的興趣有輕微但具有統計學意義上的顯著下降。這可能與主要科技公司今年面臨的挑戰有關,最近的裁員不只嚴重打擊技術工程師的職位,還對市場營銷和人才招聘中更具業務導向的角色造成了嚴重影響。 全球經濟和地緣政治的複雜性,正影響學習目的地。 在過去五年來,全球考生的學習目的地偏好保持穩定,美國和西歐仍然是學生出國留學的首選地點。與此同時,通貨膨脹上升和貨幣匯率波動都是亞洲、中東和非洲等地區近期的常態,而希望在這些地區學習的申請者中,負擔得起和離家較近是決定因素。 開普敦大學商學院 (University of Cape Town Graduate School of Business) 院長兼 GMAC 董事會當選主席 Catherine Duggan 表示:「隨著全球經濟變得越來越不確定,我們看到來自世界各地的申請者都在尋找物有所值且不落俗套的知識,他們希望在人口年輕、市場快速成長且充滿活力的地區學習,可獲得處理複雜問題的實際經驗。」 Prospective Student Survey 簡介 GMAC Prospective Student Survey(GMAC 準學生調查)就關於目前考慮申請研究生管理教育計劃的人的決策過程,為全球研究生商學院提供重要的洞察分析。今年的摘要報告分析了2024年來自 147 個國家/地區 4,912 位受訪者(其中 45% 為女性,67% 為 Z 世代)的資料,提供了對不斷變化的候選人決策的洞察力,以指導商學院的策略。包括其他結果的完整報告可在 gmac.com 上找到。 GMAC 簡介  Graduate Management Admission Council (GMAC) 是一個以使命為導向的協會,由全球領先的商學院研究生院組成。GMAC 為管理碩士課程教育行業提供世界一流的研究、行業會議、招募工具和評估服務,並提供資源、活動與服務來幫助指導申請者完成他們的高等教育求學之旅。Graduate Management Admission Test™ (GMAT™) 考試由 GMAC 持有和管理,是使用最廣泛的研究生商學院入學考試。 每年有超過 1,300 萬有意申請的學生透過 GMAC 的網站,包括 mba.com,了解 MBA 和商學碩士課程,與世界各地的學校聯絡,準備和報名考試,以及獲取成功申請 MBA 和商學碩士課程的建議。BusinessBecause 和 GMAC Tours 是 GMAC 的子公司,GMAC 是一間全球性組織,在中國、印度、英國和美國均設有辦事處。 欲了解更多與我們工作相關的資訊,請前往 www.gmac.com  

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2026 年 3 月 6 日 (星期五) 農曆正月十八日
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