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Galaxy Macau™ and SCMP Learn Team Up to Inspire New Educational Pathways at Pioneering Parents’ Talk Held at GICC

Leading Education Experts Gather to Shape Conversations Around Global Education for the Next GenerationMACAU SAR - Media OutReach Newswire - 26 March 2025 - Galaxy Macau™, in collaboration with South China Morning Post Learn (SCMP Learn), proudly hosted a landmark educational seminar—entitled "Galaxy Macau Presents Parents' Talk: Pathways to World-Class Education" on the afternoon of the 23rd at the Galaxy International Convention Center (GICC). Attracting over 200 parents, students, and education professionals from Hong Kong and Macau, in partnership with SCMP Learn, this exclusive forum explored how parents can navigate the evolving global education landscape, from elite UK boarding schools to Ivy League university admissions. Galaxy Macau, in collaboration with South China Morning Post Learn (SCMP Learn), proudly hosted a landmark educational seminar—Parents’ Talk—on the afternoon of the 23rd at the GICC. Through expert-led discussions, networking opportunities, and direct engagement with top educators and alumni, attendees were able to gain invaluable guidance on ensuring their child's academic success in a rapidly changing world. Attendees engaged in 150 minutes of enriching discussions with leading global education specialists; equipping them with valuable insights into pathways leading to a world-class education for their children. Expert Insights on Educational Trends The seminar illuminated current admission trends for international students and key developments shaping prestigious schools in the UK and US. Notable speakers included Mr. Gareth Collier, former principal of Cardiff Sixth Form College; Mr. Tony Darby, principal of Rugby School Japan; Ms. Becky Wikins, Director of Admissions and Marketing at Haberdashers' Monmouth School; Ms. Ruth Benny, founder of Top Schools; and Mr. David Milner, Director of Marketing and International Relations at Sedbergh School. The panel also featured seasoned admissions consultants and distinguished Ivy League alumni. The seminar illuminated current admission trends for international students and key developments shaping prestigious schools in the UK and US through four panel discussions. During four carefully curated panel discussions, experts delved into the unique attributes of British boarding schools, highlighting innovative curricula, pastoral care, cultural support, and pathways to further education. They emphasized that a boarding school education can nurture not only academic excellence, but also independence and holistic development. Parents were encouraged to make informed choices about schools and to foster trusting relationships with educators. Top consultants shared effective application strategies during the "Preparing for Top University Admissions from Boarding Schools" panel, discussing prevailing trends and recent developments in US higher education that influence admissions decisions. "In Conversation with Ivy League Alumni", showcased distinguished alumni from Harvard, Yale, and other elite institutions shared their inspiring success stories. The seminar also explored educational transformations in the age of artificial intelligence, with speakers presenting innovative ideas that resonate with today's dynamic global landscape. In addition, HSBC Life (International) providing an invaluable guiding sessions on critical financial planning for parents sending their children to schools and universities globally. The event also featured a series of engaging "Coffee Roundtables," where parents had the opportunity to connect directly with experts on personalized concerns regarding their children's development. One parent remarked on the value of these intimate discussions, which offered tailored advice for navigating the competitive admissions landscape. Galaxy Macau prioritizes education as a core mission, empowering parents through a series of events to overcome information barriers. Underscoring Galaxy Macau's support for education as a core mission, in partnership with the SCMP, this forum was designed to actively cultivate a global platform for educational exchange and resources. With the goal, together with SCMP Learn, to empower families to "plan ahead" and create a wealth of opportunities for their childrens' futures. The event in partnership with SCMP is set to usher in additional thought-leadership opportunities. Hashtag: #GalaxyMacauThe issuer is solely responsible for the content of this announcement.About Galaxy Macau Integrated Resort Galaxy Macau™, The World-class Luxury Integrated Resort delivers the "Most Spectacular Entertainment and Leisure Destination in the World". Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Eight award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau and Andaz Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world's longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz-Carlton Spa, Macau help guests relax and rejuvenate. As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000-square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theaters are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind cabaret lounge that evokes the glamor of Shanghai's golden era with stylish entertainment and customizable surrounds; and Foot Hub, which presents the traditional art of reflexology for authentic relaxation and revitalization. For Authentic Macau Flavours and Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also catered to with a portfolio of unique venues in Galaxy Macau and an expert service team. Galaxy International Convention Center (GICC) is the latest addition to the Group's ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meters of total flexible MICE, and the 16,000-seat Galaxy Arena – the largest indoor arena in Macau. For more details, please visit www.galaxymacau.com, www.broadwaymacau.com.mo and www.galaxyicc.com.

文章來源 : Media OutReach Limited 發表時間 : 瀏覽次數 : 645 加入收藏 :
Meta, Bauhaus, Lukfook Jewellery and SMCP unveiled WhatsApp and conversational AI strategies with Omnichat

Utilise WhatsApp as a strategic business channel to create personalised, real-time customer journeys, leveraging different message categories and automation supported by Meta to enhance brand presence and drive measurable business results Harness the power of conversational AI agents, WhatsApp Flows, customer loyalty initiatives and social ad optimisation with Omnichat to engage customers across the entire lifecycle, boost conversions and maximise ROI Bauhaus deployed a 24/7 WhatsApp chatbot, driving online users to offline stores via targeted broadcasts and coupon offers, resulting in a significant uplift in engagement and conversion rates Lukfook Jewellery leveraged WhatsApp and Omnichat to offer 1-on-1 virtual shopping service, fostering a sense of personalised service and opening a new revenue channel for remote sales SMCP consolidated marketing and sales communications on WhatsApp, supporting its omnichannel strategy across Hong Kong and Southeast Asia, and facilitating data-driven analysis to optimise remarketing efforts and boost sales performance HONG KONG, March 26, 2025 /PRNewswire/ -- Omnichat, a leading omnichannel AI customer experience platform offering conversational commerce solutions, recently hosted a highly scalable conference titled "Revolutionising Customer Experiences with AI". The event explored how businesses can leverage WhatsApp and conversational AI to transform customer interactions and drive business growth, featuring insights shared by industry experts from the global social media giant Meta, the fashion apparel, bags and accessories retailer Bauhaus (whose key in-house labels include SALAD and TOUGH), the prominent jewellery retailer Lukfook Jewellery, and the international fashion group SMCP (owner of Sandro, Maje, Claudie Pierlot and Fursac). Omnichat, a Meta Business Partner,  explained how to leverage WhatsApp Flows into marketing campaigns, enabling businesses to create, develop, and personalise customer experiences. They also announced new AI-powered solutions designed to help businesses deliver seamless, personalised customer experiences on WhatsApp at the event. Key features of the platform include an AI Customer Service Agent that provides 24/7 support and personalised issue resolution across integrated channels; an AI Marketing Copilot Agent to streamline campaign creation, from audience targeting and content generation to customer journey design; and an AI Sales Agent that boosts conversion rates by delivering tailored product recommendations and simplifying the sales process within customers' preferred messaging platforms. "Our 'Agentic AI as a Service' platform goes beyond simple automation," explained Alan Chan, Founder and CEO of Omnichat. "It enables brands to create intelligent workflows that anticipate customer needs and drive meaningful engagement across the entire customer lifecycle."  The updated platform integrated enhanced loyalty programme on WhatsApp and social ad optimisation, streamlining customer re-engagement and maximising marketing ROI. The widespread adoption of WhatsApp in Hong Kong—used daily by 85% of consumers (according to research by Kantar)—creates a unique opportunity for businesses to connect with customers throughout the entire customer journey. Vicky Yiu, APAC Strategic Partnership Manager of Meta, shared, "WhatsApp is for the next era of customer engagement. A well-defined WhatsApp strategy can drive significant business outcomes, from reaching customers at scale with ads that click to WhatsApp, to delivering targeted marketing messages and creating personalised in-thread experiences, all the way to streamline the conversion process." Vicky further explained how WhatsApp Flows, APIs and automation, in conjunction with solutions like Omnichat's, enable businesses to automate processes, provide 24/7 customer support, gain a deeper understanding of customer preferences through conversations, and ultimately build stronger, more personal relationships through WhatsApp business messaging. Bauhaus, a multi-brand fashion and lifestyle retailer, has leveraged WhatsApp and Omnichat to achieve significant success in driving online-to-offline (O2O) sales and enhancing customer engagement. "WhatsApp has enabled us to achieve increased sales, improved customer support efficiency, and more optimised marketing campaigns," stated Frances Wong, Managing Director of Bauhaus. "We have seen a 3x increase in leads and a 50% reduction in lead acquisition costs through ads that click to WhatsApp.  Furthermore, our WhatsApp coupon campaign drove significant online-to-offline traffic, with a remarkable 65% redemption rate." Frances added that their WhatsApp strategy, powered by Omnichat, has also enabled Bauhaus to improve customer support efficiency, with the chatbot automating 93% of initial customer interactions. Building on this success, Bauhaus is now exploring further WhatsApp features, including points-based loyalty programs, interactive gamification and WhatsApp catalog and payment, to deliver even more engaging customer experiences. Lukfook Jewellery has successfully integrated online and offline experiences by leveraging Omnichat to offer 1-on-1 virtual shopping services on WhatsApp. This allows customers to browse jewellery collections from the comfort of their homes while receiving the personalised attention of a dedicated consultant. "Personal interaction is crucial when selling high-value jewellery," explained Nash Chan, Senior E-Commerce Manager of Lukfook Group. "WhatsApp broadcasts, coupons, and interactive games allow our consultants to maintain a personal connection with clients, even remotely, and uphold our 'Six Heartfelt Services' commitment." He cited a Chinese New Year campaign that distributed 2,000 ESG-friendly coupons via WhatsApp, achieving a redemption rate exceeding 16%. Nash also praised the speed of WhatsApp restock notifications for driving conversions, and the effectiveness of WhatsApp chatbot for handling 70% of initial customer enquiries. Additionally, Omnichat's product referral links seamlessly direct customers from WhatsApp to Lukfook's e-shop. The ability to track sales revenue for each consultant provides valuable performance data and motivates the sales team to deliver exceptional service. SMCP, the international fashion group, leveraged Omnichat's WhatsApp Business Platform solutions to transform its customer engagement strategy across Hong Kong and Southeast Asia. This strategic move consolidated all WhatsApp communications for its Sandro and Maje branches onto a single platform, providing flexibility in transferring chats between different sales associates or stores, centralised management, and valuable data insights. "Our focus is on personalised 1-on-1 service, both pre- and post-sale, and on understanding our customers through data," mentioned Howell Wong, Regional Director of Transformation and Operations of SMCP. "By analysing customer data and browsing behaviour, we create targeted segments for WhatsApp broadcasts, delivering tailored offers that have driven click-through rates of over 14%, compared to 3-6% for email. This approach has also resulted in a noticeable increase in traffic to both our e-shop and physical stores, optimising our marketing spending and efforts." Additionally, having customer preferences and data stored in the Omnichat's system ensures that valuable insights are retained, even with staff movements. With engagements based on customer tags, SMCP can tailor personalised interactions to individual preferences, enhancing customer satisfaction and loyalty. Howell also stated that the group is also taking the next step by exploring AI-powered personal shoppers, further elevating its personalised service approach. The insights and strategies shared at the seminar highlighted how conversational commerce, and even AI, can effectively optimise customer interactions. Success stories from several leading brands clearly demonstrated how WhatsApp, Facebook Messenger, and Instagram Direct are reshaping the way businesses communicate with customers, setting a new standard for excellent customer experiences. (from left) Amy Tsui, Senior Vice President of Sales of Omnichat; Frances Wong, Managing Director of Bauhaus; Alan Chan, Founder and CEO of Omnichat; Howell Wong, Regional Director of Transformation and Operations of SMCP; Nash Chan, Senior E-Commerce Manager of Lukfook Group; Lily Yeung, Regional Vice President of Marketing & Communications of Omnichat officiated at the opening ceremony of the Summit. About Omnichat: Founded in 2017 and headquartered in Hong Kong, Omnichat is a leading provider of AI-powered conversational commerce solutions for the Asia-Pacific region. Uniquely positioned as the sole Meta Business Partner and LINE Biz-Solutions Tech Partner in APAC with integrated WhatsApp, Facebook, Instagram, LINE, WeChat, and KakaoTalk capabilities, Omnichat empowers brands to centralise communications, deliver personalised experiences, and drive digital transformation across their operations. Over 5,000 brands, including international retailers and enterprises, leverage Omnichat to optimise their customer journeys. Website: https://www.omnichat.ai/WhatsApp: https://wa.me/85291925071/?text=EnquiryForWhatsAppLinkedIn: https://hk.linkedin.com/company/omnichat-easychatFacebook: https://www.facebook.com/OmnichatAI For media enquiries, please contact: Omnichat Limited Lily YeungRegional Vice President of CommunicationsTel: (852) 9803 5977Email: lily.yeung@omnichat.ai Macy ChunCommunications ManagerTel: (852) 6234 9555Email: macy.chun@omnichat.ai

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 425 加入收藏 :
Zeagoo Europe Launches Limited-Time 30% Off Spring/Summer Event

BERLIN, GERMANY - Media OutReach Newswire - 25 March 2025 - Zeagoo Europe is set to launch its highly anticipated Spring/Summer 2025 promotion, running from March 25 to March 31, under the theme “Spring Fashion – New Look, New Surprises.” During this limited-time campaign, customers can enjoy 30% off a curated selection of seasonal essentials designed to refresh and elevate warm-weather wardrobes. Adding depth and excitement to the event, Zeagoo unveils an exclusive influencer collaboration with international fashion icon Georgina Mazzeo, who brings her signature style to a special edit of handpicked dresses—“Georgina’s SS25 Faves”—offering fresh inspiration for the season’s most wearable trends. The Zeagoo x Georgina Mazzeo collaboration features six effortlessly stylish summer dresses, each designed for comfort, versatility, and seasonal flair. Highlights include the ZeagooFlowy Midi Dress with petal sleeves and a pleated A-line silhouette—ideal for both casual workdays and beach outings. The Zeagoo Casual Tank Dress stands out with its boho-inspired handkerchief hem and vibrant prints, perfect for relaxed summer styling. Limited-Time Offer: Unmissable 30% Off Spring/Summer Essentials For one week only—March 25 to March 31—Zeagoo Europe is offering an exclusive 30% discount on select Spring/Summer pieces. It's a rare opportunity to access well-crafted, trend-forward fashion at a significant markdown. Whether you're dressing for commute, travel, or weekend city outings, Zeagoo’s promotional collection delivers reliable, on-trend staples at an accessible price point. Pieces from the Spring/Summer Project: Zeagoo Women's Linen V-Neck Tank Top: Crafted from 100% breathable cotton, this lightweight V-neck tank top blends effortless comfort with timeless minimalist style. Zeagoo Women's Satin Cami Top: Designed with versatility in mind, it effortlessly elevates both casual and professional outfits. Zeagoo Women's Floral A-Line Dress: A versatile, figure-flattering summer dress that combines a chic V-neck wrap look with a stretchy A-line silhouette Zeagoo Women's Elegant High Waist Maxi Skirt: A flowy, double-layered A-line skirt with an elastic waist and pockets, combining boho elegance and everyday comfort Zeagoo Summer V-Neck Tank Dress: Its lightweight fabric and versatile silhouette make it an effortless choice for both casual outings and dressier moments.Hashtag: #ZeagooThe issuer is solely responsible for the content of this announcement.About ZeagooFounded in 2013, Zeagoo celebrates and enhances women's confidence with diverse and unique designs. We proudly serve over 20 million customers worldwide and are committed to helping every woman embrace a stylish, free, and unrestricted lifestyle.

文章來源 : Media OutReach Limited 發表時間 : 瀏覽次數 : 354 加入收藏 :
HALARA'S LATEST INITIATIVE - THE HALARA CIRCLE - TURNS THEIR CUSTOMERS INTO DESIGNERS

LOS ANGELES, March 25, 2025 /PRNewswire/ -- Viral athleisure brand Halara is putting its community-driven process to work with a new monthly initiative—The Halara Circle. This initiative consistently offers monthly product giveaways in exchange for honest feedback, including features customers would like to see added. Halara uses this feedback to continuously evolve products that truly meet customers' needs. This initiative allows customers to become part of the design process and exemplifies Halara's commitment to co-creation.  The Halara Circle The Dress That Started It All Becoming a viral internet sensation, the Halara Active Dress put the brand in the closets of women all over the world. Halara sought to improve the popular style by gathering feedback on the style, fabric, and functionality to ensure the dress met their customers' every need. Halara put its community-driven design process to work, introducing a size-inclusive plus size range in April 2021 and leading to four new versions of their most-loved dress. The Active Dress Evolution Timeline March 2022—Bust support was added to the active dress, and based on consumer feedback, Halara launched a longer version with deeper pockets. April 2022—Halara introduced an innovative pet hair-resistant fabric engineered to provide active pet lovers with easier than ever clean-up. May 2022—Halara launched 18 backless designs based on consumer feedback that balance style and practicality. May 2023—Halara introduced the Easy Peezy Active Dress Collection, which featured an innovative design made for effortless bathroom breaks. This iteration allowed consumers to wear one-piece dresses with increased confidence and convenience during workouts. May 2024—Easy Peezy Leak Protection was introduced. This iteration addressed customer feedback by providing increased protection during menstruation and postpartum. 2025 and Beyond—Halara continues to evolve the active dress with innovations like the recently introduced built-in cups and upcoming style upgrades. The Future of Co-Creation Halara is ramping up its commitment to community-driven design through the Halara Circle. This monthly initiative provides existing customers with free products to test in exchange for their honest feedback. To participate, members sign up on the campaign page during the enrollment period. Once chosen, participants are sent the focus style and complete a survey on their experience. The Halara Circle community has reached over 20,000 participants who've provided feedback that Halara has used to make the quality products they love even better. About Halara Halara is a leading athleisure brand that blends stylish design with innovative fabrics for comfortable, versatile activewear that performs. Halara empowers confidence with styles that are made for what moves you. Committed to affordability, inclusivity, and high-quality materials, Halara continues to redefine athleisure to support every wellness goal. Learn more www.halara.com or follow us on Instagram @halara_official. Media Contact: Elisa AlfaroElisa.Alfaro@halara.com Halara

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 109 加入收藏 :
SHEIN X AND SNOW XUE GAO CELEBRATE WOMEN'S HISTORY MONTH WITH A CHIC, ELEGANT COLLECTION

The SHEIN X SNOW XUE GAO Collection Honors Style and Self-Expression  LOS ANGELES, March 25, 2025 /PRNewswire/ -- Fashion meets empowerment in the latest collaboration between SHEIN X, the program under global fashion online retailer SHEIN, and Asian American fashion designer Snow Xue Gao. Launched in honor of Women's History Month, the SHEIN X SNOW XUE GAO Collection fuses modern femininity with a blend of Eastern and Western influences, inspiring individuals to embrace their personal style with confidence. This collection is a love letter to strength, independence, and the multifaceted nature of women. Featuring delicate florals and striking asymmetrical cuts, each piece is designed to make a statement, perfectly balancing power and grace. "Partnering with SHEIN X has given me the opportunity to share my designs with a wider audience, encouraging self-expression through fashion," said Snow Xue Gao. "This collection is all about celebrating the balance of boldness and elegance, just as modern women embody both power and poise." Designed for springtime city strolls, summer getaways, garden parties, and beyond, the collection offers 50 stunning styles, including effortlessly chic dresses, skirts, and tops. Every piece reflects Snow's signature aesthetic with a focus on versatility, wearability, and everyday luxury at an affordable cost. SHEIN X is the program under global fashion online retailer SHEIN that collaborates with a diverse range of designers to develop and launch unique collections. By partnering with them, SHEIN X is able to deliver high-quality designer fashion at an affordable cost. With prices ranging from $9 to $46, the SHEIN X SNOW XUE GAO Collection strives to make fashion both aspirational and accessible. The collection is available now, exclusively at SHEIN. Fans can shop the looks at https://us.shein.com/campaigns/sheinxformal_1 and share their favorite pieces on social media using #SHEINXSnowXueGao. About SHEIN X: SHEIN X is a program under SHEIN - the global fashion and lifestyle online retailer - that collaborates with designers and creators to launch exclusive collections. Each release showcases the originality of talented creators worldwide and marries the essence of upscale fashion with affordability, giving a designer touch to all styles. To learn about SHEIN X, visit https://us.shein.com/campaigns/sheinxcollabs. About SHEIN: SHEIN is a global fashion and lifestyle online retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.  About Snow Xue Gao: SNOW XUE GAO is a luxury womenswear brand based in New York. Designer Snow Xue Gao launched her eponymous label in 2017 after she received her Master's degree in Fashion Design and Society at Parsons the New School of Design, New York. Influenced by her experience in the design department at Jason Wu and producing her collection under the tutelage of Martin Greenfield, Snow's asymmetric draping and tailored line break away from conventional definitions of feminine and masculine. Soon after her graduation, with the commercial development of the same collection, she started selling globally and was invited to show on-schedule at New York Fashion Week. In 2018 Snow was nominated for the LVMH Prize and the Forbes Asia 30 Under 30 list. She was triumphant in winning the Swarovski & Vogue Talents New Generation Award, the VFILES Runway Award, and Camera Buyer Italia Award.  

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 88 加入收藏 :
LANDMARK Unveils Lauren Tsai’s World Debut Installation "My Dream : Our Hill" for Hong Kong Arts Month

Step Inside Lauren Tsai's Immersive Dreamscape and Rediscover Childhood WondersHONG KONG SAR - Media OuReach Newswire - 25 March 2025 - In celebration of Hong Kong Arts Month, LANDMARK proudly presents My Dream : Our Hill, the world debut large-scale installation by multifaceted global artist Lauren Tsai. From 25th March to 7th April, LANDMARK ATRIUM will be transformed into an immersive dreamscape – a realm where nostalgia meets imagination and memory intertwines with reinvention, inviting visitors of all ages to rediscover the wonder of childhood imagination. Drawing inspiration from classical fantasy narratives, the installation reimagines LANDMARK ATRIUM as a whimsical miniature civilisation. Here, visitors become benevolent giants, towering over intricately crafted dwellings that echo forgotten stories, inviting moments of introspection and play. At the heart of this world stands a majestic apple tree, melding with its surroundings and filling its trunk with pieces of the town. More than a symbol of connectedness and growth, the tree evokes a sense of a moment suspended in time, beckoning visitors to explore a landscape that feels both personal and universally resonant. Smaller satellite homes encircle the tree, acting as storytelling portals filled with Lauren's paintings, drawings, and sculptures. My Dream : Our Hill exists at the intersection of past and present, conjuring the lingering traces of childhood dreams – those that may fade but never truly vanish. Lauren Tsai's work delves into themes of memory, identity, and fleeting yet profound dreams. My Dream : Our Hill extends this vision into an interactive, living space. This hybrid installation characterises Lauren's artistry as part of a broader participatory ecosystem, where animation and illustration are no longer confined to the page but materialise into a tactile, navigable environment. Lauren brings her imaginative, illustrated worlds to life in a fully realised, three-dimensional context, blurring the boundaries between art and experience. "My Dream : Our Hill is an exploration of the spaces we carry with us – the experiences that shape us, fade from view, yet somehow remain," says Lauren Tsai. "It is a reflection on memory, home, and how our dreams evolve over time. While deeply personal, I hope this installation allows visitors to step into their own dreamscapes, rediscovering the wonder of childhood imagination." Choosing Hong Kong and LANDMARK for her world premiere, Lauren was drawn to the city's interwoven narratives of history, modernity, and artistic innovation. "We are delighted to collaborate with Lauren Tsai on this unique installation," says Mr. Alexander Li, Director and Head of Retail, Hong Kong & Macau, Hongkong Land Limited. "This project aligns perfectly with our vision of bringing transformative artistic experiences to our community – immersive, thought-provoking, and universally resonant." Meet Lauren in Person and Enrich Your Experiences LANDMARK is extending the reach of the My Dream: Our Hill installation with a dedicated pop-up store offering exclusive merchandise starting 25th March. Key items include Lauren's first collaboration with the iconic Japanese streetwear brand HUMAN MADE, which features two styles of limited-edition T-shirts that embody her artistic vision, as well as Lauren's original artworks and printed drawings. The store also includes an exclusive pin design, figurative decoration created with HOW2WORK, and a collection of lifestyle items personally designed by Lauren. Lauren will also be hosting a special public meet-and-greet at the pop-up store on March 27th (Thursday) at 1:30 PM, signing autographs and connecting with customers for a limited time! Additionally, the Mandarin Cake Shop pop-up located at B1 of LANDMARK ATRIUM presents a culinary complement to the installation, featuring the limited-edition Apple Elysium – an exquisite apple tart limited to 20 pieces daily. Renowned figures from the art world, including Japanese artist Takashi Murakami and legendary tattoo artist Dr. Woo, attended the grand opening party. Event Details My Dream : Our Hill – Lauren Tsai's First Large-Scale Installation Date: 25 March 2025 to 7 April 2025 Opening Hours: 10:30am – 7:30pm Location: G/F, LANDMARK ATRIUM Free Admission. Exclusive Merchandise at the Pop-Up Store Hashtag: #LANDMARKHKThe issuer is solely responsible for the content of this announcement.About LANDMARKLANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land's Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE'S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.About Hongkong Land Hongkong Land is a major listed property investment, management and development group. The Group focuses on developing, owning and managing ultra-premium mixed-use real estate in Asian gateway cities, featuring Grade A office, luxury retail, residential and hospitality products. Its mixed-use real estate footprint spans more than 850,000 sq. m., with flagship projects in Hong Kong, Singapore and Shanghai. Its properties hold industry leading green building certifications and attract the world's foremost companies and luxury brands. The Group's Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. The Group has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures and five retail centres on the Chinese mainland, including a luxury retail centre at Wangfujing in Beijing. In Shanghai, the Group owns a 43% interest in a 1.1 million sq. m. mixed-use project in West Bund. Due to be completed in 2028. Hongkong Land Holdings Limited is incorporated in Bermuda and has a primary listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group's assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.About Lauren Tsai Lauren Tsai (b. 1998) is a captivating, multifaceted global artist contributing to contemporary cultural discourse through her world building and character-driven work across medium. Drawing inspiration from her Chinese and American heritage and experiences living between the US and Japan, Tsai crafts a globalised visual language to explore themes of memory, identity, emotion, and the interplay between reality and imagination. Her illustrations, characterised by intricate details and vibrant colours, capture fleeting moments and deep feelings, inviting viewers into a world where fantasy and reality intertwine. Tsai's art flows between digital and traditional mediums, transcending boundaries and captivating audiences worldwide. About UNVEIL LIMITEDEstablished in 2019, UNVEIL LIMITED is a multidisciplinary agency based in Hong Kong, providing creative service ranging from brand direction, exhibition curation, graphic / interior design, publication to large-scale art installation. Founded with the vision of cultivating the boundaries between art, design and culture, UNVEIL LIMITED has worked with world renowned to emerging artists.

文章來源 : Media OutReach Limited 發表時間 : 瀏覽次數 : 588 加入收藏 :
2025 年 4 月 18 日 (星期五) 農曆三月廿一日
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