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HONG KONG, March 21, 2025 /PRNewswire/ -- IDA Finance Hong Kong Limited (IDA), a leading digital asset company based in Hong Kong, Progmat Inc. (Progmat), a digital assets platform provider backed by Japan's largest banking groups and technology firms, Datachain, Inc. (Datachain), a leading blockchain firm in Japan, and TOKI FZCO (TOKI), a cross-chain infrastructure provider, have announced a strategic partnership to develop a proof of concept (PoC) to enable stablecoin-based cross-border use cases between Hong Kong and Japan. The PoC seeks to provide a viable alternative for initiating, processing, and settling import/export trades between Japan and Hong Kong using blockchain technology. Both regions are positioned as attractive destinations for stablecoin issuance and related activities. This initiative demonstrates a robust commitment to creating a secure and efficient framework for digital assets, supported by regulatory clarity from both Hong Kong and Japan regarding stablecoin development. "According to the Hong Kong Trade Development Council (HKTDC), Japan was Hong Kong's fifth-largest trading partner in 2023[1], making it one of the largest markets for imports and exports. With stablecoins emerging as a viable alternative to traditional remittance methods, along with stablecoin regulatory clarity from both regions, the potential for growth in this area is enormous," stated Sean Lee, Co-Founder of IDA. This PoC will evaluate the improvements and benefits compared to current trade routes while addressing regulatory and compliance considerations. As a starting point, IDA, Progmat, Datachain and TOKI will identify a testing user to initiate a cross-border payment request using stablecoins denominated in Japanese Yen and Hong Kong Dollars. The parties will ensure successful receipt of both stablecoins and fiat funds through local off-ramp partners. IDA will maintain robust monetary management and a transparent 1:1 reserve backing, strictly adhering to regulatory compliance under Hong Kong's regime. Progmat will provide the stablecoin issuance and management platform, Progmat Coin. Datachain will support the development and implementation of cross-border stablecoin exchanges. TOKI will leverage its cross-chain expertise to enable seamless cross-chain transactions. [1] HKTDC Research – Japan: Market Profile: https://research.hktdc.com/en/article/MzIwNzY5NDc4 About IDA Finance Hong Kong Limited (IDA) IDA is the premier digital asset technology company to spearhead the widespread adoption of blockchain finance and to empower businesses to seamlessly integrate between Web2 and Web3. IDA will launch a stablecoin product which is designed to drive enhanced connectivity of digital currency for seamless commerce and payments between Hong Kong and global markets, 24/7/365. To maintain the highest level of security and stability, all circulating stablecoins will always be fully backed by at least 100% reserve assets in regulated Hong Kong based authorized institutions. To maximize the network effect of the stablecoin project for domestic and cross-border usage, IDA is partnering with key industry players to facilitate the minting, redemption, and widespread acceptance of stablecoins as a payment and settlement digital currency. More information can be found at idafi.xyz / LinkedIn / X About Progmat Inc. (Progmat) Progmat is a startup company building digital asset infrastructures that can transform the financial system. With a mission of "Connecting the society with the programmable network and digitizing every value," Progmat delivers the issuance and administration platform for tokenized securities, stablecoins, and utility tokens, while pursuing partnerships to expand global use of digital assets. Progmat, as an independent firm backed by several key institutions in national financial markets, also leads digital assets ecosystem across multiple industries by running the Digital Asset Co-Creation Consortium, which has over 200 member firms. For more information, visit https://progmat.co.jp/en/. About Datachain, Inc. (Datachain) Datachain, founded in 2018, is a tech company transforming blockchain interoperability and stablecoin settlement. In collaboration with Progmat, Datachain is co-developing a stablecoin platform and is currently focused on commercializing those initiatives using stablecoins issued on the Progmat's platform. Additionally, Datachain provides cross-chain infrastructure using IBC in partnership with TOKI and is engaged in multiple projects with enterprises and global Web3 initiatives. For more information about Datachain, please visit https://www.datachain.jp/. About TOKI FZCO (TOKI) TOKI provides a highly secure cross-chain infrastructure that connects Ethereum, BNB Chain, Optimism, Arbitrum, and other major blockchains while unifying liquidity pools across them. This enables seamless, one-click native token swaps between these networks, enhancing interoperability. In February 2025, TOKI launched its first-party cross-chain bridge app built on this infrastructure, which is now live on the Ethereum and BNB Chain mainnets. For more information about Datachain, please visit https://toki.finance/. Media Contact Progmat - https://progmat.co.jp/en/contact/ Datachain - contact@datachain.jp TOKI - contact@toki.finance
Some 80 industry elites discuss marketing trends and cultural innovations, uncovering ASEAN opportunities and embracing AI possibilities The MarketingPulse and eTailingPulse conferences ran in parallel at the Hong Kong Convention and Exhibition Centre (HKCEC) yesterday, attracting more than 1,600 industry professionals from 22 countries and regions About 80 expert speakers from around the world presented at some 30 sessions, InnoTalks and digital marketing and e-tailing workshops, as well as the "Meet the Leaders" dialogue series Mainland e-commerce giants shared insights on how to target the rapidly growing and increasingly influential Gen Z market and the female-driven "she economy" HONG KONG, March 20, 2025 /PRNewswire/ -- The Hong Kong Trade Development Council (HKTDC) staged the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) yesterday, running under the theme Inspiring Possibilities. This year's conferences featured approximately 30 sessions, InnoTalks, digital marketing and e-tailing workshops as well as the "Meet the Leaders" dialogue series, attracting more than 1,600 industry professionals from 22 countries and regions. In her welcoming remarks, HKTDC Executive Director Margaret Fong said: "Changing market conditions and consumer behaviour and rapidly emerging trends are part of what makes operating in the marketing and e-commerce ecosystems exciting, enabling them to evolve and grow for the better. It is up to us all to ride this wave of transformation with agility, coupled with a healthy dose of tenacity and grit. One of our main goals in organising MarketingPulse and eTailingPulse is to encourage industry players to understand and embrace the latest developments and trends to help them achieve their marketing and e-commerce aims." This year, some 80 international cross-industry leaders joined the conferences to explore the latest trends and innovative strategies in brand marketing. Key topics in five highlight areas included the application of data and artificial intelligence (AI), the integration of art, music and culture in marketing strategies, and the rising importance of inclusive marketing with a focus on neurodiversity. Another highlight of the event was an in-depth discussion on the development potential of the ASEAN and halal markets, and an analysis of the impact of the single-person household trend on consumer behaviour and marketing approaches. Speakers shared insights on market dynamics, effective strategies and successful case studies, and had the opportunity to explore unique perspectives to help them uncover cross-disciplinary opportunities. Data and AI innovation Accurate customer data analysis not only helps to strengthen a company's image but is also crucial for fulfilling brand promises and maintaining a competitive edge in a crowded market. In a captivating presentation, Nikkia Reveillac, Director (Global) of Consumer Insights at Netflix (2021-2024), explored how to leverage data to drive comprehensive brand innovation from the inside out. She emphasised that the key to customer loyalty is to understand the customers by transforming data into insightful perspectives. "It's about having a deep curiosity to understand the customer, in order to understand the deeper customer motivation and unspoken needs. Breakthrough brilliance doesn't always require companies to create something new; small improvements can take a bigger role in making a bigger difference to the customer," she said. As AI technology matures both locally and globally, it is rapidly reshaping the marketing and branding landscape. Prof Darren Thayre, Head of Innovation for Global Strategic Initiatives at Google and Brian Hui, Managing Director, Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) Hong Kong at HSBC, offered insights into innovative applications of AI, turning imagination into opportunities, and how brands can leverage AI to craft compelling brand narratives, enhance storytelling and design breakthrough campaigns. Seizing e-commerce opportunities in the ASEAN market The diversified economic landscape of the ASEAN region has emerged rapidly in recent years. Hong Kong businesses are demonstrating significant advantages in tapping into opportunities within this market, helped by government initiatives announced in the latest budget. HKTDC Research presented the full report of its study, "ASEAN e-Commerce opportunities: Insights on Consumer Behaviours and Positioning of Hong Kong Products", at the event. Galvin Chia, the HKTDC's Principal Economist (Asian and Emerging Markets), led a session at eTailingPulse to offer an in-depth analysis of consumer behaviour and market trends among consumers in six key ASEAN markets. Nick Chiu, Head of Sales, SME & Growth of Airwallex, joined the session and shared his view about the ASEAN market. He remarked: "Success in ASEAN e-commerce comes from understanding local markets, optimising cross-border collections and payouts, and partnering with trusted providers to reduce friction, build trust, and scale efficiently across the region." Mainland China market targets Gen Z and the "she economy" The e-commerce market in Mainland China is booming and leading the world. The conferences focused on the increasing purchasing power of Gen Z consumers and the "she economy" that is dominated by female consumption patterns. E-commerce giants Meituan and POIZON target high-priced consumer goods and have launched multiple strategies aimed specifically at Gen Z customers. Chen Yi-Fang, Head of Meituan Le Life Business Department, said: "Happiness-driven entertainment consumption is the new trend for Gen Z. They like to utilise different online platforms and use AI to discover new interests and make cost-effective purchases." He added that Meituan engages with Gen Z through intellectual property (IP) crossovers. Music economy, celebrities and influencers build distinct brand image Hang Seng Bank's Chief Marketing Officer Jordan Cheung to offer insights into how collaborations between brands and celebrities can attract potential customers and unleash the influence of the brand through the "music economy". Cheung explained that music is a unifying force that could connect with people from all walks of life. "By integrating music into the brand's core, we're able to implement this into our marketing campaigns and establish emotional connection with our customers," he said. "Music and event sponsorships, partnerships with co-organisers and curating unique experiences with celebrities has enabled us to attract and engage with customers. This has had a positive impact on our overall brand image." Celebrities and stars are a magnet for public attention, which is why many brands invite artists to support their promotional activities. In recent years, many artists have started to leverage their fame to transition into influencers. Grace Chan, another successful actress-turned-influencer, shared her personal experiences operating on both traditional and digital platforms and revealed her secret to becoming a successful content creator. Several other local and overseas marketing experts shared their insights at the event, including Matthew Li, Head of Brand and Marketing at DECATHLON Hong Kong; Fabien Vallérian, International Director of Arts & Culture at LVMH's Maison Ruinart; Joseph Chen, Director of Culture at Eaton HK; Tony Chen, Director of Public Affairs at Taobao & Tmall Group; and Vishal Salunkhe, Vice President, Head of Commercial at Carousell. Expanding the industry's business potential The conferences featured an exhibition area at which more than 40 marketing services and e-commerce solutions suppliers showcased a wide range of high-quality products and services to participants from Hong Kong and abroad, offering them the chance to gain the latest market intelligence and learn best practices directly from industry leaders. Datawords was one of the exhibitors at this year's Pulse events. Its APAC CEO, Christophe Jourdain, said: "Our main objective for joining the events is to better understand the marketing trends in Hong Kong and the Greater Bay Area, and to network and meet potential partners. We also want to know what questions exhibitors and attendees have in terms of market trends and their marketing approach. We've made business contacts at the events. They come from Mainland China, France and Australia. We also had several business matching meetings with companies from Hong Kong and Korea whose businesses are relevant with ours." More than 160 business matching meetings were arranged during the conferences, helping attendees to discuss opportunities with some of Asia's top marketers, agile agencies and leading e-commerce experts. Industry support facilitates interaction, conferences remain online MarketingPulse and eTailingPulse were supported by a several organisations and industry associations, including the Association of Accredited Advertising Agencies of Hong Kong, Guangdong Live Streaming Electronic Commerce Association, the Hong Kong Federation of E-Commerce, Hong Kong Federation of Live Commerce, Hong Kong Public Relations Professionals' Association, IAB Hong Kong and PRHK. Industry professionals will be able to access the online MarketingPulse and eTailingPulse platforms from today until 19 April, offering participants the opportunity to revisit both events and take advantage of many different features. Websites MarketingPulse: https://marketingpulse.hktdc.com/conference/mp/en eTailingPulse: https://etailingpulse.hktdc.com/conference/etp/en Photo download: https://bit.ly/4j0j9O3 The parallel MarketingPulse and eTailingPulse conferences concluded successfully, attracting more than 1,600 international attendees from 22 countries and regions Media enquiries Please contact the HKTDC's Communications & Public Affairs Department: Katy Wong Tel: (852) 2584 4524 Email: katy.ky.wong@hktdc.org Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org HKTDC Media Room: http://mediaroom.hktdc.com About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn
TAIPEI, March 19, 2025 /PRNewswire/ -- Synology and Toshiba Electronic Components Taiwan Corporation (Toshiba) have signed a memorandum of understanding (MOU) to solidify their long-term strategic partnership. The two companies have strengthened their strategic collaboration over the past several years, driving market expansion and advancing technological initiatives to enhance system stability and performance in enterprise storage environments. Through this MOU, both parties reaffirm their commitment to long-term cooperation and establish a structured framework for intellectual property management. Synology and Toshiba Strengthen Strategic Partnership with MOU Atsushi Toyama, General Manager of Toshiba's Storage Products Sales & Marketing Division, stated, "Synology is one of Toshiba's most significant and long-standing partners in the Asia-Pacific region. This collaboration enables us to leverage our combined expertise to create greater value for our customers." Philip Wong, Chairman and CEO of Synology, commented, "Toshiba has been a key strategic partner of Synology for years. We look forward to deepening our collaboration and delivering even more advanced storage and data management solutions that exceed our customers' expectations." The MOU took effect on March 18th, 2025. For more information on Synology's latest updates, please visit the Synology official website. For more information on Toshiba's latest updates, please visit the Toshiba Storage official website. * Information in this document, including product prices and specifications, content of services and contact information, is current and believed to be accurate as of the date of the announcement, but is subject to change without prior notice. * Other company names, product names, and service names may be trademarks of their respective companies. About Toshiba Electronic Components Taiwan Corporation (TET)Toshiba Electronic Components Taiwan Corporation is responsible for the sales and marketing promotion and support of Toshiba hard disk drives and Toshiba External HDDs in Taiwan, China and Southeast Asian countries. TET is the best partner to Enterprise server, storage and notebook computers, and its mission is to offer the best service and products embodying the highest quality and most leading-edge technology. For more information, visit us at: http://toshiba.semicon-storage.com/ap-en/product/storage-products.html About Toshiba Electronics Asia (Singapore)Toshiba Electronics Asia (Singapore) ("TEA") is under Toshiba Electronic Devices & Storage Corporation, a subsidiary of Toshiba Corporation. TEA was founded in 1990, and is responsible for the sales, marketing and services for Toshiba's wide range of storage solutions in Asia Pacific, which includes the Canvio Portable External Hard Drives and Internal Hard Drives. TEA is the best partner to consumers and enterprises, and its mission is to offer the best services and products that embody the highest quality and cutting-edge technology. To find out more about TEA, visit:https://toshiba.semicon-storage.com/ap-en/storage.html
The biggest Cross-Border E-commerce Fair Opens in China FUZHOU, China, March 18, 2025 /PRNewswire/ -- On March 18th, the 5th China Cross-border e-Commerce Trade Fair grandly opened in Fuzhou, China. Over 1,800 enterprises from 28 Chinese provinces, as well as those overseas from the US, France and Poland, participated. The exhibition area reached 60,000 square meters, which is 20% more than that of the previous session. With upgrading as its theme, the fair focused on "digitalization" and "new globalization," showcasing its continuous innovation. Strategic Upgrades: Launching the Conference The fair coincided with the 2025 China Cross-border e- Commerce Conference, themed "Upgraded to be Global". It gathered founders of manufacturing companies, CEOs of large-scale exporters, senior executives from top e-business platforms, authors on global marketing, influencers with millions of followers, scholars and institutional experts, etc.. At the opening ceremony, Mr. Deng Hai, the host representative and the CEO of Midodo Technology, announced the release of the 2025 Blue Book of the Upgrade and Development on China Export Cross-border e-Commerce, which is also the first cross-border e-commerce blue book in the year of 2025. Concept Upgrades: Data-Driven Exhibition This fair introduced the innovative concept of data-driven expo, offering digital achievements to the exhibitors and visitors. For the first time, category-data displaying walls were set up in various zones, showcasing product data from multiple sources like Amazon and TikTok, to help product-selection and R&D. In e-commerce, 70% of success depends on product selection, while balance on operations. Product selection directly impacts a company's competitiveness. The fair also upgraded the Potential Products Prediction Zone, inviting well-known data providers to release the relative reports, guiding the sellers in product-selection. Zone Upgrades: People-Oriented Following the success of the previous session, this fair invited again several overseas influencers to attend for live-streaming sales, and set up a "One-to-One Negotiation Zone for those influencers," to meet Chinese enterprises' demand on local marketing and talent when going overseas. The Business Clinic is expanded too, with new experts capable on niche platforms like Voghion, Etsy, Kogan, Trademe, and for the first time AI-capable businessmen. Structural Upgrades: Stronger and Better The fair sticked to its principle of suppliers to be the main participants, and the proportion of suppliers reached 80% again. Notably, there were more large-sized exhibitors than before, and the area of custom-built booths accounted for nearly 50%, hitting a new high. This fair gathered well-known platforms around the world, which not only included e-commerce barons such as Amazon, eBay, Walmart and Wayfair, but also local magnates, like Shopee and Lazada from Southeast Asia, Coupang from Korea, Rakuten from Japan, Mercado Libre from South America, and European platforms like Cdiscount, OZON, eMAG, Allegro, JoomPro etc.. Chinese platforms like Alibaba.com, Made-in-China, DHgate, SHEIN, TEMU, 1688, Taobao Overseas and Rednote attended as well. Totally about 50 high-level forums and business-matching activities will be held during this fair. These events were widely popular on the first day, with full attendance.
Global experts gather for in-depth discussions on key industry issues, unlocking ASEAN opportunities, AI and culture-driven marketing This year's MarketingPulse and eTailingPulse conferences will be held on 19 March under the theme Inspiring Possibilities, bringing together global marketing and e-commerce experts to share forward-looking insights and practical experiences and offer inspiration and actionable strategies to attendees The conferences will explore cutting-edge trends and innovative strategies in marketing, including the application of data and AI, the integration of art, music and culture in marketing strategies, and the rising importance of inclusive marketing with a focus on neurodiversity Another highlight will be an in-depth discussion on the development potential of the ASEAN and halal markets, and the untapped potential of pet KOLs in shaping effective branding and merchandising and creating strong emotional connections with audiences An impressive roster of cross-disciplinary marketing leaders and industry pioneers will share their expertise at the conferences, including: Nikkia Reveillac, Director (Global), Consumer Insights at Netflix (2021-2024) Prof Darren Thayre, Head of Innovation, Global Strategic Initiatives at Google Prof Dr Thomas Girst, Global Head of Cultural Engagement, BMW Group Fabien Vallérian, International Director of Arts & Culture at LVMH's Maison Ruinart Tony Chen, Director of Public Affairs at Taobao & Tmall Group Tina Zhao, Marketing Director, Global Business Solutions, Xiaohongshu Edward Bell, General Manager, Brand, Insights and Marketing Communications, Cathay Pacific Airways Yi-Fang Chen, Head of Leisure and Beauty Business Department, Meituan Jordan Cheung, Chief Marketing Officer, Hang Seng Bank Matthew Li, Head of Brand and Marketing at Decathlon Hong Kong HONG KONG, March 18, 2025 /PRNewswire/ -- The Hong Kong Trade Development Council (HKTDC) will host the 2025 MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) on 19 March. A premier event on the Asia-Pacific marketing and e-commerce landscape for many years, this year's conferences are bringing together close to 80 global elites from diverse industry sectors, including influential marketing experts, economists, retail giants, brand strategists, advertising and PR professionals and e-commerce leaders. Attendees will have the opportunity to explore forward-thinking market dynamics, emerging trends, innovative marketing strategies and compelling success stories. Themed Inspiring Possibilities, the conferences aim to turn visionary ideas into actionable strategies and spark cross-disciplinary collaboration. This year's event will cover a variety of marketing hot topics including leveraging data and artificial intelligence (AI) to drive innovative marketing strategies; integrating art, music and culture into brand marketing to explore new frontiers; embracing neurodiversity to foster more inclusive marketing perspectives; capturing opportunities in the ASEAN and halal markets; empowering the "she economy" in Mainland China; and using innovative AI solutions to enhance competitiveness in this new market segment. Experts explore data-driven innovation in marketing The conferences will feature heavyweight speaker Nikkia Reveillac, Director (Global) of Consumer Insights at Netflix (2021-2024), in a session titled "From Insights to Breakthroughs: Unleashing Innovation through Customer Insights". Ms Reveillac will draw on her experience at Netflix, Twitter and Colgate-Palmolive to share how data-driven insights can ignite innovation. Analysing e-commerce opportunities in the ASEAN market As one of the world's fastest-growing regions, ASEAN offers huge economic potential. The diverse economic landscape is leading to the rapid mainstream adoption of e-commerce across the region. Galvin Chia, HKTDC Principal Economist (Asian and Emerging Markets), will present key insights from a research report that explores consumer behavior and market trends across ASEAN countries, including Singapore, Thailand, Malaysia, Vietnam, the Philippines and Indonesia. This session will also provide participants with valuable insights into ASEAN consumers' perceptions of Hong Kong brands, as well as practical strategies to successfully navigate this dynamic market and harness the opportunities of its thriving e-commerce sector. Representatives from local consumer brands, leading e-commerce platforms and cross-border e-commerce payment services – all of which have already achieved notable success in the ASEAN market – will share their experiences and proven strategies for businesses looking to expand into ASEAN and capitalise on the region's growing opportunities. AI-driven digital transformation and boosting the "she economy" As AI technology continues to advance, its applications in marketing and brand promotion are driving significant innovation and breakthroughs. Prof Darren Thayre, Head of Innovation and Global Strategic Initiatives at Google, will join Brian Hui, Managing Director and Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) at HSBC Hong Kong, to present a session titled "Journey to the AI Era: Unleashing Digital Transformation Potentials". The speakers will provide a strategic overview of the current state of AI, offering insights into its impact on brand and marketing strategies and exploring how to leverage AI to drive transformation, address challenges, create innovative strategies and reshape industry standards. In addition, Tony Chen, Director of Public Affairs at Taobao & Tmall Group, will share insights into the "she economy" – the increasingly powerful impact of female shoppers and women entrepreneurs, and illustrate how AI technology is helping to offer personalised shopping experiences and elevating customer service standards in his session "Empowering the She Economy: Leveraging AI Innovations for Enhanced E-commerce Marketing on Taobao & Tmall". Integrating art, culture and music into brand promotion The intersection of art, culture, music and business is unlocking new opportunities for brand marketing. Prof Dr Thomas Girst, Global Head of Cultural Engagement at the BMW Group, has led the company's cultural initiatives since 2003, including BMW's collaborations with various artists to create multiple BMW Art Cars, while UOB Hong Kong has run the annual UOB Art in Ink Awards since 2017 to discover local artistic talents, encourage artistic innovations and rejuvenate time-honoured Chinese artistic traditions. In a session titled "Art & Culture for Global Brand Marketing: Forget the Cliché Gallery Sponsorship", Prof Dr Girst and Marietta Li, Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan, UOB and Director of the UOB Art Academy, will join marketing and branding experts from renowned international brands Maison Ruinart and Ovolo Hotels to explore innovative ways to redefine the role of art and culture in global brand marketing, challenge traditional marketing paradigms, and share effective strategies for communicating brand values and stories through artistic development and cultural engagement. In a session titled "The Soundtrack of Success: Decoding the ROI of 'Music Economy for Harnessing Brand Power'", ChillGOOD TV founder Leo Ku will join forces with Jordan Cheung, Chief Marketing Officer at Hang Seng Bank, and Kenny Sham, General Manager (Hong Kong & Macau) at Klook, to share insights on music marketing, examine the evolvement and commercialisation of Ku's music platform, and explore how brands can leverage on music to engage with customers and optimise their marketing return on investment. How neurodiversity marketing sparks emotional resonance In today's evolving marketing landscape, Joseph Chen, Director of Culture at Eaton HK, is committed to advancing social inclusion and fostering diverse development. Chen will be joined by Kevin Chesters, a neurodiversity advocate and marketing practitioner, for a discussion titled "Brains in Bloom – Cultivating Neurodiverse Marketing Landscapes. They will explore how brands can craft their narratives through innovative marketing strategies that embrace a neurodiversity perspective. Participants will discover how different approaches can foster deep emotional connections with neurodiverse audiences while championing the value of diversity in society. Connecting with Gen Z consumers Join representatives from Beijing Tong Ren Tang, POIZON, Taobao Papahome and Meituan to discover how traditional brands can revitalise their image through innovative concepts and appealing to youthful trendsetters in Mainland China. Supporting start-ups and fostering a new generation of entrepreneurs is a key priority for the HKTDC. In the "Meet the Leaders' Dialogue Series", Matthew Li, Head of Brand and Marketing at Decathlon Hong Kong, will share valuable insights into how the brand has been successful in earning the loyalty of Hong Kong consumers. Joining him, Frankie Chow, Founder of CLS Holiday, will discuss the creation and commercial success of Asia's first "mystery box travel tour", while Jacopo Contiero, Founder of Jacomax & Jacopo Only Friends, will showcase his innovative cross-industry promotional strategies. This session will provide the audience with fresh perspectives on incorporating surprise and creativity into branding, offering practical inspiration for businesses aiming to stand out in a competitive market. In addition, local celebrity Natalie Tong will share her experience as she transitions from television actress to successful entrepreneur and her journey in personal brand building, while Grace Chan will share on her journey from being a successful actress to becoming a prominent KOL. The conferences will feature an exhibition area showcasing more than 40 exhibitors from Hong Kong and across the Asia-Pacific region, including Datawords Hong Kong and Kantar Hong Kong, offering the latest market intelligence, marketing and e-tailing solutions. Practical workshops on digital strategies will feature industry experts sharing actionable skills and insights that can help to boost market competitiveness. Participants can also engage in networking sessions and the one-to-one business matching service offered by the HKTDC. This unique service is designed to create new collaborations and unlock untapped opportunities tailored for attendees' growth and success. For more details, including the latest programme and speaker list, please visit: https://marketingpulse.hktdc.com/conference/mp/en. For interviews with speakers, please email katy.ky.wong@hktdc.orgmailto: and jane.mh.cheung@hktdc.org who will be in touch to follow up. Photo download: https://bit.ly/4ifzP3S MarketingPulse and eTailingPulse return on 19 March at the Hong Kong Convention and Exhibition Centre. The image is taken from last year’s event. Websites MarketingPulseConference website: https://marketingpulse.hktdc.com/conference/mp/enConference programme: https://marketingpulse.hktdc.com/conference/mp/en/programmeSpeaker list: https://marketingpulse.hktdc.com/conference/mp/en/speaker eTailingPulse: https://etailingpulse.hktdc.com/conference/etp/enEntertainmentPulse: https://hkfilmart.hktdc.com/conference/hkfilmart/en HKTDC Media Room: http://mediaroom.hktdc.com About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn
NEW YORK, March 17, 2025 /PRNewswire/ -- Once a niche convenience for garages and workshops, retractable tools have become household essentials. From coiling garden hoses to managing air pipes in DIY spaces, these tools are reshaping how consumers approach home maintenance. According to Frost & Sullivan's "White Paper for the Global Retractable Tools Industry" published in February, the retractable tools sector is projected to grow from US$880 million in 2024 to US$1.12 billion by 2029—an increase of 27.69%. Among the brands named in the report, Giraffe Tools has been recognized as a leader. The company was the first to introduce retractable pressure washers to the U.S. The report stated that the company holds 15.6 percent of the market share in this category, surpassing other established brands, such as Black and Decker (8.0%) and KARCHER (7.2%). This growth is driven by rising demand for gardening and DIY home improvement needs. Additionally, consumers are seeking sleeker, more convenient alternatives to traditional home tools, which can be bulky, cumbersome to deploy, and difficult to use. In this regard, thoughtful designs have become a focus within the tools industry. Furthermore, consumers' shopping habits have shifted from browsing in brick-and-mortar retail stores to purchasing through online marketplaces. From discovery to checkout, consumers are making more buying decisions from their homes. This shift, combined with the convenience of retractable tools, is fueling their increasing popularity. This amalgamation of factors has pushed brands to respond with smarter, more efficient tools that afford greater convenience. And as with almost all industries, technology has changed how tools are made and used. Manufacturers are increasingly enhancing their products with features like automated retraction and mobile app connectivity. Meanwhile, new materials, such as lightweight composites and corrosion-resistant alloys, have improved the tools' durability. Although much has changed in how value is added to tools, their fundamental roles remain constant. Regardless of their peripheral features, they must still possess a core set of qualities: reliable performance, durable construction, and ease of use. Giraffe Tools meet these requirements by integrating high-grade parts, materials, and design. For example, its Grandfalls Washer Pro features a powerful 1,800W induction motor that produces a maximum pressure of 3,300 PSI. Being electrically driven, it is quieter than gas-operated pressure washers and features a convenient, self-retractable wall-mounting design. The company's other products offer features such as remote-control switches, triple-piston pumps, and self-layering hose systems among others. These enhancements improve durability, performance, and user experience. The company's products have been recognized within the industry, with the Giraffe Tools Grandfalls Retractable Pressure Washer Pro earning the 2024 Pro Tool Innovation Award. Beyond pressure washers, the company has a portfolio of vacuums, hose reels, and home maintenance accessories. However, product innovation alone is no longer adequate to sway purchasing decisions. Today, tool makers need to offer seamless omnichannel consumer experiences. According to the U.S. Census Bureau[1], e-commerce sales in Q4 2024 increased by 9.4% compared to Q4 2023, with e-commerce accounting for 16.4% of total retail sales. As online shopping proliferates, consumers increasingly rely on detailed product descriptions, comparison tools, and customer reviews to make informed purchasing decisions. This trend is particularly poignant in the United States, which remains the largest single market for retractable tools, accounting for 42.8% of total sales. As a result, manufacturers have been pushed to refine their digital marketing strategies and optimize their online presence. Those who adapt will be better positioned to meet the evolving demands of today's digital-first consumers. In this regard, Giraffe Tools is heavily leveraging its direct-to-consumer channels and expanding its footprint on major e-commerce platforms such as Amazon and marketplaces like Walmart. By combining its online presence with a strong offline retail presence in stores like Lowe's, Giraffe Tools is rapidly reaching new audiences while maintaining its reputation for high quality. By January 2023, the company had already sold 10 million units globally, with the U.S. being its primary market. With the global retractable tools market poised to reach $1.12 billion by 2029, it signals continued momentum for brands that innovate and meet the evolving expectations of online consumers. For Giraffe Tools, the company is focused on expanding into new markets, such as UK, Canada, and Australia, while continuing to develop product innovations. The brand also has a clear roadmap for new releases and expansion into new product categories, including charging solutions and automotive maintenance. About Giraffe Tools Founded in 2004 with the goal of simplifying heavy work, Giraffe Tools is a leading innovator in retractable cleaning and gardening tools. The company offers user-friendly, space-saving, and efficient products, such as retractable pressure washers, outdoor vacuums, air hose reels, extension cord reels, and garden hoses, to redefine yard maintenance. With a focus on innovation and quality, Giraffe Tools has sold over 10 million units worldwide to markets including the U.S., UK, Australia, and Canada. Due to its efficient direct-to-consumer sales model, Giraffe Tools passes on the savings to its users, offering quality innovations at affordable prices. Learn more at giraffetools.com [1] Quarterly Retail E-Commerce Sales. (2025). United States Census Bureau. https://www.census.gov/retail/ecommerce.html
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