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大陸港澳

趨勢科技守護醫療界人工智能創新及雲端資料

提供資訊保安方案保護AWS、Azure 和 Google Cloud雲端平台香港 - Media OutReach Newswire - 2024年11月25日 - 全球網絡保安方案領導廠商趨勢科技（東京證券交易所股票代碼：4704 ）持續為醫療創新廠商提供領導業界的雲端防護。趨勢科技人工智能驅動的平台能提供涵蓋 AWS、Azure 和 Google Cloud 的防護，讓醫療機構在推動創新轉型之餘，也可保護關鍵的雲端環境及敏感的病患資訊。針對有意安全盡享人工智能潛能的企業，趨勢科技準備了一份白皮書來提供跨雲端平台保護資料並擬定防護策略的啟示。這份白皮書是專為協助醫療及其他受監管產業兼顧安全與創新而設計。參考「專為人工智能藍圖設計的防護」白皮書，了解如何採用趨勢科技來保護人工智能：https://documents.trendmicro.com/assets/white_papers/wp-security-for-ai-blueprint-for-your-datacenter-and-cloud.pdf Xsolis 技術長 Zach Evans 表示：「我們將資訊保安視為推動業務的關鍵，十多年來我們一直是領先開發醫療人工智能的廠商，但我們的產業近幾年增長迅速，趨勢科技給了我們所需的信心來加速成長並提供客戶要求的創新人工智能方案。在醫療界這個受嚴格監管的產業中，有一家真正了解 AWS 環境與合規的合作夥伴實在非常難能可貴。」透過引進人工智能驅動的資訊保安工具，客戶就能專注於人工智能創新，並且信任他們的雲端環境安全且合規。趨勢科技榮獲 IDC 2023 年「雲原生應用程式防護平台 (CNAPP)」報告*評選為市場佔有率第一，未來仍將繼續引領該產業保護全球企業機構的雲端環境。 IDC雲端資訊保安資深研究經理Phil Bues表示：「隨著企業採用人工智能來推動成效，他們也會面對資料暴露及雲端環境配置錯誤等風險，此情況令市場對能夠結合安全性創新、並提供敏感資料和身份即時可視性與管控的解決方案的需求日益增加。趨勢科技專注將人工智能驅動的安全性整合到雲端平台，令其能夠獨特地應對這些挑戰，幫助像醫療保健這樣受高度監管的組織在創新過程中確保安全並合乎法規要求。」趨勢科技營運長 Kevin Simzer 表示：「全世界受最嚴格監管的政府機關以及遵守法規的企業最適合採用趨勢科技方案來保護雲端內最關鍵的工作。我們很榮幸在人工智能創新的新時代還能繼續做好本份，為 Xsolis 這樣的客戶提供所需的自信以走得更快、更遠。」像 Amazon SageMaker 和 Amazon Bedrock 這樣的雲端工具，能讓企業機構（尤其是醫療、金融與政府這類受嚴格監管的產業）提供人工智能驅動的創新體驗來滿足客戶需求。然而，隨著這類技術的持續進化，其專屬的威脅也同樣不斷地演進。為了解決新興威脅並簡化資訊保安管理，趨勢科技已推出多項提供主動式防護的資訊保安工具。人工智能偵測及回應（AI-DR）與人工智能資訊保安態勢管理（AI-SPM）：領先業界率先結合人工智能與即時威脅情報來強化主動式資訊保安管理，改善雲端內的回應時間。資料安全態勢管理（DSPM）：掌握雲端環境內部敏感資料的可視性，協助企業偵測與解決風險，例如配置錯誤及漏洞。此外，DSPM 還能在敏感資料被用於數據庫或人工智能訓練之前預先進行辨識，以支援合規、資料完整性及負責任的人工智能使用方式。雲端基礎架構權利管理（CIEM）：改善用戶身份、權限，與及用戶與雲端資源之交叉關係的可視性與管理。有助快速發掘高風險用戶、配置錯誤及過於寬鬆的存取權限，進而減少漏洞、降低受攻擊的風險。容器防護 – 執行時期惡意程式掃描：即時和定期掃描 Kubernetes 叢集上執行的容器是否有惡意程式，確保客戶能偵測執行時期與流程階段中的威脅。這方案還具備 eBPF 整合能力來防範威脅，協助客戶達成合規要求。上述創新方案結合先進人工智能與即時威脅情報，為雲端環境提供強大的防護與主動式資訊保安管理。企業若能透過單一、整合的平台來提供這些功能，就可降低成本、簡化管理、消除資訊保安漏洞。 *Source: IDC Worldwide Cloud-Native Application Protection Platform Market Shares, 2023: A Bull Market, doc # US52472324, August 2024 Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity #healthcare #aihttps://www.linkedin.com/in/trend-micro-hong-kong-96353768/https://twitter.com/trendmicroameahttps://www.facebook.com/tmhk1989/發佈者對本公告的內容承擔全部責任關於趨勢科技趨勢科技為網絡資訊保安方案全球領導廠商，致力建立一個安全的數碼資訊交換世界。憑著數十年的資訊保安專業經驗、全球威脅情報與持續不斷的創新，趨勢科技跨雲端、網絡、裝置及用戶端、透過人工智能驅動的網絡資訊保安平台隨時守護著全球數十萬家企業機構及數百萬用戶。作為雲端及企業網絡資訊保安領導廠商，趨勢科技的平台提供了各種強大的進階威脅防禦技術，專為如 AWS、Microsoft 及 Google 的環境提供最佳化、中央化視野及更快更有效的偵測與回應威脅。趨勢科技共有 7000 多名員工，遍布全球 70 個國家及地區，協助企業機構保護其連網世界。www.trendmicro.com.hk

文章來源 : Media OutReach Limited 發表時間 : 2024/11/25 瀏覽次數 : 614 加入收藏 :

Global Business News

Trend Micro Safeguarding Cloud Data of Healthcare AI Innovation Leader

Offering security solutions protecting all cloud platforms: AWS, Azure, and Google Cloud HONG KONG SAR - Media OutReach Newswire - 25 November 2024 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, continues to lead the way in cloud security for healthcare innovators. With its AI-driven platform delivering security across AWS, Azure, and Google Cloud, Trend enables healthcare organizations to drive transformative innovation while protecting critical cloud environments and sensitive patient information. For organizations looking to unlock AI's potential securely, Trend has developed a white paper with insights on protecting data and implementing security strategies across cloud platforms. This resource is designed to help healthcare and other regulated sectors align security with innovation. To learn more about securing AI with Trend, please visit our Security for AI Blueprint white paper: https://documents.trendmicro.com/assets/white_papers/wp-security-for-ai-blueprint-for-your-datacenter-and-cloud.pdf Zach Evans, CTO, Xsolis: "We see security as a business enabler. As a leader in developing AI applications in healthcare for over a decade, our sector has grown explosively in recent years. Trend Micro gives us the peace of mind we need to accelerate our growth and deliver the innovative AI-powered solutions our customers are demanding. A partner who understands the AWS environment and compliance is invaluable in a highly regulated sector like healthcare." By adopting these AI-powered security tools, customers can focus on innovating with AI while trusting their cloud environments are secure and compliant. Ranked #1 in 2023 Cloud Native Application Protection Platform (CNAPP) market share by IDC* report, Trend continues leading the industry in securing cloud environments for organizations worldwide. Phil Bues, Senior Research Manager, Cloud Security at IDC: "As organizations adopt AI to drive outcomes, they face risks tied to data exposure and misconfigured cloud environments, and this is fuelling demand for solutions that can bridge security and innovation with real-time visibility and control over sensitive data and identities. Trend's focus on integrating AI-driven security across cloud platforms positions it uniquely to tackle these challenges, enabling organizations in highly regulated environments, like healthcare, to innovate securely and maintain compliance." Kevin Simzer, COO at Trend: "The world's most highly regulated government organizations and compliance-driven companies are served best by using Trend Micro to protect their most critical work in the cloud. We're proud to continue this work in a new era of AI innovation, to give customers like Xsolis the confidence they need to go further and faster." Cloud-based tools like Amazon SageMaker and Amazon Bedrock empower organizations—especially those in regulated industries like healthcare, finance, and government—to delight customers with innovative AI-driven experiences. However, as these technologies evolve, so do the threats targeting them. To address emerging threats and simplify security management, Trend has launched several security tools designed to provide proactive protection. AI-Detection & Response (AI-DR) & AI Security Posture Management (AI-SPM): industry-first solutions combine AI with real-time threat intelligence to enhance proactive security management and improve response times in the cloud. Data Security Posture Management (DSPM): provides visibility into sensitive data within cloud environments, helping organizations detect and address risks such as misconfigurations and vulnerabilities. DSPM also helps identify sensitive data before it's used in databases or AI training, supporting compliance, data integrity, and the responsible use of AI. Cloud Infrastructure Entitlement Management (CIEM): enhances the visibility and management of user identities, permissions, and their correlation with cloud resources. It helps quickly identify high-risk users, misconfigurations, and overly permissive access to minimize vulnerabilities and reduce the risk of attack. Container Security – Runtime Malware Scanning: includes real-time and scheduled malware scanning for containers running on Kubernetes clusters, ensuring customers can detect threats in runtime and during the pipeline stage. The solution is enhanced through eBPF integration, protecting against threats, and helping customers meet compliance standards. These innovations combine advanced AI with real-time threat intelligence to deliver strong protection and proactive security management for cloud environments. By offering these capabilities through a single, unified platform, organizations can reduce costs, simplify management, and close security gaps. *Source: IDC Worldwide Cloud-Native Application Protection Platform Market Shares, 2023: A Bull Market, doc # US52472324, August 2024 Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity #healthcare #aihttps://www.trendmicro.comhttps://www.linkedin.com/in/trend-micro-hong-kong-96353768/https://twitter.com/trendmicroameahttps://www.facebook.com/tmhk1989/The issuer is solely responsible for the content of this announcement.Trend MicroTrend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's AI-powered cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, Trend's platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 70 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com

文章來源 : Media OutReach Limited 發表時間 : 2024/11/25 瀏覽次數 : 233 加入收藏 :

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Global Business News

68 per cent of Gen Zs not confident about maintaining good physical health in old age; least confident generation

Almost 1 in 2 Gen Zs are worried about mental health while 41 per cent are concerned about the ability to fund healthcare costs in old age SINGAPPORE - Media OutReach Newswire - 25 November 2024 - Singaporeans are leading healthier lives[1], yet most Gen Zs lack confidence in maintaining physical health in old age[2] (68 per cent) according to a study sponsored by Prudential Singapore ("Prudential") and written by Economist Impact. Gen Z is the least confident generation when it comes to maintaining physical health, followed by Baby Boomers (67 per cent), Millennials (57 per cent), then Gen X (56 per cent). Mental health in old age was a concern that cut across age groups and was shared by half of Gen Z, Millennials and Gen X surveyed. The study titled Healthspan barometer: evaluating public perspectives on healthy ageing in Singapore surveyed 1,014 Singapore residents aged 20 to 70 years old to understand their attitudes towards achieving a long healthspan. Healthspan is the period of one's life spent in relatively good health, without chronic illnesses and age-related disabilities. The average life expectancy in Singapore is 84 years old, while the average healthspan is 74[3]. This means we spend around a decade of our lives in ill health[4]. Highlighting the importance of healthspan, Dr Sidharth Kachroo, Chief Health Officer, Prudential Singapore, said: "When we enhance our healthspan, we increase the number of healthy years in our life, not just add years to life. With nearly seven in 10 Gen Zs not confident about maintaining their physical health in old age and about half not confident about maintaining their mental health, starting preventive health measures early is crucial. By prioritising well-being at a young age, we can increase our chances for a long and healthy life." Gen Z's distinctive concerns about ageing The younger generation of respondents is aware of the importance of both physical and mental health in determining healthspan. Gen Zs are particularly concerned about maintaining their independence and avoiding social isolation in old age. Top physical health concerns: not being able to perform day-to-day tasks (35 per cent); the inability to afford necessary healthcare services or medical treatments (33 per cent); and having one or more chronic conditions (31 per cent). Top mental health concerns: feeling isolated from the community and society (34 per cent); cognitive decline or memory problems (32 per cent); and developing depression and/or anxiety (27 per cent). Nearly 40 per cent of Gen Zs focus on reducing or managing work-related stress. This highlights the younger generation's emphasis on work-life harmony and maintaining a balanced lifestyle as they enter the workforce. Dr Kachroo added: "Equally as important as addressing physical and mental health concerns is putting in place a robust financial plan to cover future healthcare costs. This proactive, comprehensive approach can help one to maintain independence and pay for healthcare needs in old age." Key drivers of health management for a longer healthspan When it comes to what defines healthy ageing, more than one-third of Singapore respondents share the same perspective. About 43 per cent believe it involves being physically active, while 35 per cent associate it with being free from chronic illness and maintaining cognitive function. Meanwhile, the top factors identified as drivers of overall health management were adequate sleep and rest (55 per cent), a balanced and nutritious diet (46 per cent), and regular physical activity (45 per cent). Sandwiched between career and care-giving, millennial respondents in particular prized sleep the most (63 per cent), significantly more than Gen Zs (48 per cent). Singapore residents are well supported in their health journey with access to a comprehensive range of national health initiatives such as Healthier SG and National Steps Challenge. There is high awareness of these initiatives, though adoption continues to require encouragement. For example, nearly four in 10 Gen Zs surveyed said they know about the HealthHub app but have not used it. Dr Kachroo urged people to find out more about health resources that are available, stating: "Singaporeans have a strong awareness of the importance of healthy ageing and are supported by various national initiatives that provide a foundation for building good healthy habits. We encourage people to make the time to explore these resources as well as to leverage those available to them from private institutions such as Prudential to help them on their journey to age well." Prudential is focused on proactively enhancing the health of Singaporeans through its offerings. Policyholders of its MediSave-approved Integrated Shield Plan PRUShield enjoy a complimentary preventive health screening to promote early detection. Furthermore, those newly diagnosed with chronic illnesses such as high cholesterol, hypertension and diabetes can enrol in Chronic Care Management Programmes to get holistic support for long-term health management. About the study Healthspan barometer: evaluating public perspectives on healthy ageing in Singapore explores how people in Singapore gauge their prospects for living a healthy, long life. It groups healthspan enablers into three pillars: individual resilience, financial planning and social structures. The respondents surveyed are across the four age groups: Gen Zs (born 1997 - 2006), Millennials (born 1981 - 1996), Gen X (born 1965 - 1980), Baby Boomers (1945 - 1964). For the full Heathspan Barometer study, please visit: https://www.prudential.com.sg/-/media/project/prudential/pdf/healthspan-barometer.pdf [1] Source: https://www.moh.gov.sg/news-highlights/details/national-population-health-survey-2023-shows-singaporeans-are-adopting-healthier-lifestyles [2] Healthspan barometer: evaluating public perspectives on healthy ageing in Singapore. Q10. To what extent do you agree or disagree with the following statements? Please select one in each row: (a) I am confident in my ability to maintain good physical health beyond the age of 75. [3] Source: https://www.moh.gov.sg/news-highlights/details/speech-by-mr-ong-ye-kung--minister-for-health-at-the-dialogue-organised-by-mckinsey-health-institute-on--advancing-health-in-cities--insights-and-tools-to-help-cities-and-communities-thrive---28-may-2024#:~:text=Singapore%20has%20one%20of%20the,10%20years%20in%20ill%20health [4] Source: https://www.moh.gov.sg/news-highlights/details/speech-by-mr-ong-ye-kung-minister-for-health-at-the-3rd-centre-for-research-on-successful-ageing-symposium-on-thursday-12-october-2023-9.45am Hashtag: #PrudentialSingapore #YouGotHealth #HealthspanBarometerhttps://www.prudential.com.sg/https://www.linkedin.com/company/prudential-assurance-company-singapore/?originalSubdomain=sghttps://www.facebook.com/PrudentialSingapore/https://www.instagram.com/prudentialsingapore/The issuer is solely responsible for the content of this announcement.About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore) Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country's citizens for 93 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor's, with S$53.3 billion funds under management as at 31 December 2023. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,200 financial representatives.

文章來源 : Media OutReach Limited 發表時間 : 2024/11/25 瀏覽次數 : 241 加入收藏 :

（由左至右）香港社企民間高峰會籌備委員會副主席魏華星先生、香港社企民間高峰會籌備委員會副主席黃英琦女士，太平紳士、香港社企民間高峰會籌備委員會委員張益麟先生，榮譽勳章、香港社企民間高峰會籌備委員會聯席主席容蔡美碧女士、民政及青年事務局副局長梁宏正先生、香港社企民間高峰會籌備委員會聯席主席謝思熹博士、香港社企民間高峰會籌備委員會副主席林之鴻女士及香港社企民間高峰會籌備委員會副主席馬錦華先生，榮譽勳章，太平紳士於開幕典禮上合照。

大陸港澳

社企民間高峰會2024 協同創新，應對複雜社會議題建構香港社創生態圈

文章來源 : Media OutReach Limited 發表時間 : 2024/11/25 瀏覽次數 : 578 加入收藏 :

(From left to right) Mr. Francis Ngai and Ms. Ada Wong, JP, Deputy Chairs of the Organizing Committee of the Hong Kong Social Enterprise Summit; Mr. Alan Cheung, MH, Member of the Organizing Committee; Ms. Rebecca Choy Yung and Dr. CA Tse, Co-chairs of the Committee; Mr. Clarence Leung, Under Secretary for Home and Youth Affairs; Ms. Dorothy Lam; and Mr. Timothy Ma, MH, JP, Deputy Chair of the Committee, attended the SES 2024 Opening Session.

Global Business News

Social Enterprise Summit 2024 Collaborate and Innovate to Respond to Complex Social Issues and Shaping Hong Kong's Social Entrepreneurship Ecosystem

“Connecting Global Experience, Strengthening Local Partnerships”HONG KONG SAR - Media OutReach Newswire - 25 November 2024 - The Social Enterprise Summit (SES 2024) officially opened at the Hong Kong Convention and Exhibition Centre. With the theme of "Connecting Global Experience, Strengthening Local Partnerships", it emphasised the importance of synergy through collective intelligence, leveraging global insights and expertise to cultivate local partnerships, and foster innovative and transformative solutions to build a thriving and sustainable society that ensures the wellbeing of future generations. The three-day International Symposium invited over 60 experts, scholars, and business representatives from around the world to delve into how collaborative innovation can address complex social issues and explore how social enterprises can create an ecosystem conducive to the development of social innovation in Hong Kong through the concerted efforts of stakeholders from civil, business, government, and academic sectors. (From left to right) Mr. Francis Ngai and Ms. Ada Wong, JP, Deputy Chairs of the Organizing Committee of the Hong Kong Social Enterprise Summit; Mr. Alan Cheung, MH, Member of the Organizing Committee; Ms. Rebecca Choy Yung and Dr. CA Tse, Co-chairs of the Committee; Mr. Clarence Leung, Under Secretary for Home and Youth Affairs; Ms. Dorothy Lam; and Mr. Timothy Ma, MH, JP, Deputy Chair of the Committee, attended the SES 2024 Opening Session. The three-day International Symposium focused on two main topics: "Collaborate and Innovate to Respond to Complex Social Issues" and "Shaping Hong Kong's Social Entrepreneurship Ecosystem." It also featured networking sessions and special activities. This year, for the first time, the event received support from the HKEX Foundation to host "SES Change for Impact 2024" at the HKEX Connect Hall, inviting representatives from social enterprises, private sectors, and various foundations to give keynote speeches, connecting social entrepreneurs with potential partners. Ms Rebecca Choy Yung & Dr CA Tse, Co-chairs of the Organizing Committee of the Hong Kong Social Enterprise Summit, stated during the opening ceremony, "Social entrepreneurship has been developing in Hong Kong for over twenty years. Amid the growing social entrepreneurship movement, we aim to create an environment conducive to social innovation development. Thus, we chose Connecting Global Experience, Strengthening Local Partnerships' as this year's theme, utilizing global insights and expertise to foster local partnerships and cultivate innovative and transformative solutions for a thriving and sustainable society that ensures the well-being of future generations". Mr Clarence LEUNG, Under Secretary, Home and Youth Affairs Bureau of the Hong Kong Special Administrative Region, the Social Enterprise Summit has served as a platform for cross-sector collaboration and communication for over a decade. Through three key initiatives—international symposiums, community programs, and social innovation knowledge—it has brought together diverse forces to promote the development of social enterprises. The SAR government will continue to adopt a multi-faceted approach to support the sustainable development of social enterprises, organizing promotional activities to encourage various sectors and the public to support social enterprises, and fostering cross-sector collaboration to inject new momentum into the sector and actively assist young people in participating in social innovation, thereby creating more social benefits. Following the Grand Opening, a "Dialogue+" session featured Mr Ho Kai-ming, Under Secretary for Labour and Welfare, as the keynote speaker, who shared how social enterprises can "identify pain points" by using user needs as a guiding principle, enabling them to utilize new technologies and methods to deliver the products and services needed by society, thereby achieving greater social impact more effectively. This session also included pioneers from various sectors discussing innovative methods to build communities and respond to social issues. Notable speakers included Ms KWOK Ling Lai Lillian, HKSAR Legislative Council Member, Mr Samuel KWONG, Senior Associate Director – ESG of ChinaChem Group, Ms Maryam RANI, Project Executive, Wedo Global, Mr Kelvin SO, Founder, Re:learn, and Principal Ranny YAU Chun Yin, Tung Wah Group of Hospitals Kap Yan Directors' College. In the afternoon, Mr Nelson YIP, Founding CEO and Director, EP Venture Co. Limited, shared his journey from being a Paralympic equestrian athlete to founding "Hong Kong Rehabilitation Power" and the " Unleash Foundation" dedicated to creating an accessible life for persons with disabilities and overcoming physical barriers. The "Keynote Speech" segment featured Dr Francois Bonnici, Director, Schwab Foundation for Social Entrepreneurship; Head of Foundations, World Economic Forum, along with Mr Chavalit Frederick TSAO, Chairman, TPC (Tsao Pao Chee), Singapore; Chairman, Association for Wellbeing Economy. They discussed "How Social Entrepreneurship Brings About a Better World with Less Poverty, More Equity, Enhanced Wellbeing and Sense of Hope for All" sharing how to manifest social entrepreneurial spirit from global to regional levels to establish a fairer and more hopeful society. The subsequent "Thematic Discussion" continued this theme, featuring discussions on " The Power of Business in Facilitating Social Entrepreneurship" with Mr Chavalit Frederick TSAO, Chairman, TPC (Tsao Pao Chee), Singapore; Chairman, Association for Wellbeing Economy, Mr Leong CHEUNG, Chief Strategy Officer, Exchange Fund Investment Office, Hong Kong Monetary Authority, and Ms Adedoyin OMIDIRAN, Initiatives Lead, Global Alliance for Social Entrepreneurship, World Economic Forum. Day 2 of the International Symposium focused on two major themes: "Collaborate and Innovate to Respond to Complex Social Issues" and "Shaping Hong Kong's Social Entrepreneurship Ecosystem". "Collaborate and Innovate to Respond to Complex Social Issues" featured experts from the Greater Bay Area, Singapore and Hong Kong, discussing topics such as "Collaborative Placemaking @ Greater Bay Area in Response to Community Needs", "Personalised Social Prescribing for Combating Elderly Loneliness", "Smart Ageing Innovation: Pulling Cross-sector Passion to Turn Silver to Gold", and "AI and Social Change: Reflecting on the Role of AI to Do Good". By combining international and local experiences, the goal was to propose sustainable, innovative solutions to the social challenges in Hong Kong, transforming them into opportunities that benefit community development, the elderly population and society as a whole. Under the track of "Shaping Hong Kong's Social Entrepreneurship Ecosystem", featured representatives from various social enterprises and public and private sectors, including the government, foundations and businesses to discuss topics such as "Social Entrepreneurship 101", "Changemakers' Wellbeing and Their Journey", "Spectrum of Social Entrepreneurship" and "The Trend of Impact-Financing in Social Enterprises", analysing how to promote the development of social entrepreneurship in Hong Kong. The afternoon session, "Fireside Chat: Community Engagement Experience", summarised the Social Enterprise Summit's past activities in different districts and published SES's own "Theory of Change", illustrating how SES creates impact going beyond the conference hall, and providing a platform for community representatives to exchange experiences. "SES Change for Impact 2024" on Day 3 invited representatives from private sector and various foundations to deliver speeches and share case studies from social enterprises, discussing how to integrate corporate philanthropy into business strategies and its impact on sustainable development. Hashtag: #SES2024The issuer is solely responsible for the content of this announcement.About the Social Enterprise SummitThe Social Enterprise Summit (SES) is a series of non-profit events and programmes organised by the Hong Kong Social Entrepreneurship Forum, and co-organised by the Home and Youth Affairs Bureau of the HKSAR together with more than 20 civic groups and NGOs. The International Symposium has been an annual event since 2008, attracting an increasing number of delegates each year from Hong Kong, mainland China, the Asia-Pacific region and beyond. Since 2014, an array of community programmes has expanded the engagement beyond the conference in Hong Kong. The SES has become a major cross-sector platform among the civil, business, government and academic sectors in the region to advance social entrepreneurship and social innovations for positive social change. Official website: http://www.ses.org.hk

文章來源 : Media OutReach Limited 發表時間 : 2024/11/25 瀏覽次數 : 217 加入收藏 :

大陸港澳

Appier 全線產品整合生成式 AI 創新應用

三大雲平台導入大型語言模型技術，展現對創新研發與持續成長的承諾台灣，台北 - Media OutReach Newswire - 2024 年 11 月 25 日 - 以人工智慧（AI）與軟體即服務（SaaS）為核心的 Appier 持續運用 AI 協助客戶進行商業決策。今日宣布全線產品整合生成式 AI 創新應用，將最新的大型語言模型（Large Language Model，LLM）前瞻技術研究成果導入廣告雲、個人化雲、及數據雲三大平台，實現從獲客、留客、轉換到數據洞察的全面升級，提高營運效率並驅動智慧商業決策升級。麥肯錫報告指出，生成式 AI 的應用可望為全球經濟每年增加 2.6 兆至 4.4 兆美元的價值。 Gartner 預測，到 2026 年，超過 1 億人將使用生成式 AI 來輔助日常工作，顯示生成式 AI 正迅速邁向主流應用，特別是在自動化與內容創建領域。未來，廣告將成為品牌與潛在用戶對話的媒介，透過即時的數據洞察與分析，快速生成廣告創意與文案，強化品牌與顧客間的「雙向」溝通，減輕廣告疲勞之餘，達到提升成效的目的。為充分釋放生成式 AI 的商業潛力，Appier 運用 AI 技術將廣告行銷的關鍵階段自動化，從分眾預測這類核心流程，到超個人化的內容創建，再到策略優化的進階應用，Appier 的 AI 解決方案能動態適應行銷人員多樣化的需求。憑藉其在「數據壁壘」、「差異化演算法」及「產業專精知識」的優勢，Appier 將賦能客戶轉型為 AI 優先的組織，實現更高的投資報酬並保持市場競爭優勢。以下為 Appier 全線產品整合生成式 AI 的創新應用，包括：廣告文案與創意生成、強化推播訊息 A／B 測試、知識型對話機器人、銷售型對話機器人、顧客旅程 Copilot、自動網站開發、數據分析 Copilot 自動生成顧客數據平台報告。一. 廣告雲 1. 對話式廣告：以往，創建廣告內容不僅耗時費力，還難以針對用戶的當下狀態推送最適合的內容。如今，生成式 AI 能實現動態廣告創意優化，讓廣告持續與用戶互動，透過用戶與廣告之間的互動數據，更精準掌握用戶的心理狀態與行為模式，進而在對的時機，將對的廣告投放給對的受眾。例如，在早晨通勤時段為上班族推送簡潔有力的廣告，夜間休息時間則投放內容豐富的產品輪播廣告。由生成式 AI 驅動的對話式廣告能提高廣告成效，並降低廣告部署成本。 2. 押韻口號生成：琅琅上口的口號有助於吸引關注，強化品牌知名度與用戶忠誠度，但是經典的文案往往是神來一筆，仰賴富有經驗和文學造詣的寫手畫龍點睛。有了生成式 AI 後，行銷人員個個都能成為口號專家，AI 引擎能根據品牌描述、產品說明、自定義韻腳關鍵字或雙關語，生成押韻式的口號，如為中藥店生成「信譽百年老店，保證健康萬年」或為支付軟體生成「秒付，不延誤！」這類好記的口號，藉此激發靈感，提升廣告效果。 3. 圖像生成 ○ 背景圖像生成：過往行銷人員需要租借攝影棚，拍攝精美產品照以便上架到電商平台，因應特殊節慶必須客製化不同的背景以帶動銷售。有了生成式 AI 行銷人員能根據產品特徵，快速生成多元創意背景，滿足不同廣告場景和目標受眾需求，甚至串接位置、天氣、節日等外部數據，提升轉換表現。例如為抗紫外線的遮陽帽合成登山背景、為防水型球鞋生成踩水背景，藉由暗示強化購買動機。 ○ 自適應智慧圖像編輯：線上廣告的版位眾多，以往需要設計團隊按尺寸需求製作多種尺寸的廣告素材，再依序提供給媒體平台，借助生成式 AI 的圖像擴展功能，行銷人員只需上傳圖像，選擇長寬比，或於自定義區域進行圖像放大，模型即可識別前景和背景，無縫生成適應各種廣告創意尺寸的圖像，或快速生成物件特寫圖像，輕鬆因應動態調整的廣告版位需求。二. 個人化雲 1. 顧客旅程 Copilot：過往行銷人員需要跟據不同渠道的規範逐筆設定行銷活動包含eDM、即時通訊軟體、網站或應用程式推播，花費大量人力與時間。透過顧客旅程 Copilot，行銷人員可透過自然語言提示快速建置全渠道顧客旅程，自動生成高成功機率的行銷計畫，以最小資源優化顧客參與度。系統內建 15 種顧客旅程模板，涵蓋新用戶註冊、會員歡迎、推播註冊、產品推廣、首購誘因、售後服務等場景，全面強化顧客互動與留存。 2. 強化推播訊息 A／B 測試：從前欲得知哪一個推播訊息比較受歡迎往往需耗時兩周進行測試。現在， AI 助手能將流量分配到多種推播版本，保留部分目標用戶作為控制組，利用歸因分析，找出互動率（瀏覽、點擊、轉換）最高的組別，進一步自動調整流量分配，確保資源投入到表現最佳的推播組合。結合生成式 AI 技術讓多個版本的測試更高效，優化用戶體驗。未來，該技術還能識別潛在用戶的行為，根據商品類型和歷史數據，自動生成最適合的測試情境，預測最佳訊息成效。 3. 知識型對話機器人：訓練有素的客服人員有賴經驗的累積和持續的學習，傳統的 ChatBot 若未經訓練也經常是答非所問。整合大型語言模型和 Appier 專有技術的智慧客服，可利用公司資訊、產品介紹、常見問答、活動網址加以訓練，讓 Chatbot 更深入理解品牌，藉由與真人客服的無縫協作，妥善回應用戶。同時，可自定義關鍵字和敏感詞回應模組，以確保回應更到位。系統還會根據用戶反饋持續優化措辭，提高回應質量。 4. 銷售型對話機器人：消費者類型非常多元，不同輪廓的消費者還有可能因為不同情境存在不同的購物狀態。例如：消費者可分為隨興購物型、衝動消費型、精打細算型、研究購物型、送禮需求型，舉凡是產品認知、購買意圖、價格敏感、緊急程度、品牌忠誠或其他情感因素，都會影響該名消費者轉換或交易的可能。Appier 推出的銷售型對話機器人能精準識別，即時滿足消費者的個性化需求，好比新品推薦、特殊優惠、限時折扣還是禮品介紹等，讓行銷人員彷彿擁有線上的銷售助手，引導消費行為之餘並全面提升轉換率與用戶體驗。 5. 自動網站開發：傳統網站內容更新需仰賴設計師與 IT 支援，一來一回需耗時至少一周才能上線，透過生成式 AI 自動網站開發，行銷人員只需輸入文字或版型即可生成所需網站模板，大幅簡化跨部門協作，將數周的開發時間縮短至數十秒。系統提供 10 個內建模板，輕鬆實現新品上市、產品推薦、大圖輪播、影片展示、倒數計時器等常見功能。三. 數據雲 ● 數據分析 Copilot：過去行銷人員需要數小時分析報表才能獲取業務洞察，培養專精於特定領域的數據分析人才也相當困難。有了生成式 AI，行銷人員只需輸入文字需求，顧客數據平台便能在數秒內生成報表，提供準確分析說明活動執行成果，讓客戶能專注於判斷和決策。數據分析 Copilot 功能可分析從首次接觸品牌到最終購買的行為路徑，評估各渠道對轉換的影響，並支援行銷活動即時策略的調整與優化。透過生成式 AI 技術的全面整合，Appier 為客戶提供更高效、智能的廣告與行銷解決方案，鞏固其在智慧商業決策中的領先地位。這些創新應用除了賦能廣告行銷各項任務，簡化營運流程、提升生產效率、激發創意，同時將優化用戶體驗，進一步強化品牌在市場中的核心競爭力，使 Appier 與客戶能在快速演進的 AI 浪潮中持續成長並實現商業突破。 Hashtag: #Appier發佈者對本公告的內容承擔全部責任關於 AppierAppier（TSE: 4180）是一家採用人工智慧（AI）協助企業進行商業決策的軟體即服務（SaaS）公司。 Appier 成立於 2012 年，以實現 AI 的普及化為願景，目前在亞太地區、歐洲及美國擁有 17 個營業據點，並於東京證券交易所掛牌上市。欲了解更多訊息，請造訪 www.appier.com/zh-hant；欲了解更多投資人關係資訊，請造訪 ir.appier.com/en。

文章來源 : Media OutReach Limited 發表時間 : 2024/11/25 瀏覽次數 : 543 加入收藏 :

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