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Say 'Yes' to Overpacking with New 29" Bounce Check-In Trunk Suitcase More images can be found HERE LOS ANGELES, May 16, 2025 /PRNewswire/ -- Overpackers, rejoice! CASETiFY is expanding its lineup of CASETiFY Travel luggage with the launch of its new 29" Bounce Check-In Trunk Suitcase. This larger iteration of CASETiFY Travel's 21" Bounce Carry-On Suitcase is equally expressive – but with even more room for customization – and engineered for smooth rolling, lasting protection, and bold visual impact. CASETiFY's New 29” Bounce Check-In Trunk Suitcase "We can't wait to introduce the Bounce Check-In Trunk Suitcase, a bold next step in CASETiFY's journey into the travel category," said Wesley Ng, CEO and co-founder of CASETiFY. "This launch not only showcases our commitment to blending design, durability, and innovation, but also marks a milestone as we expand our footprint in the luggage space. We reimagined what travel gear could be when we launched CASETiFY Travel, empowering travelers to rebel against the sea of sameness that makes up today's luggage with pieces that truly stand out from airport check-in to baggage claim." Made for modern, creative travelers who need space, protection, and personalization, the Bounce Check-In Trunk combines premium engineering with signature style, letting them fill their case to their heart's desire and travel with confidence. This trunk moves with the traveler – protecting their essentials and expressing their style, wherever the journey takes them. Customizable Travel The Bounce Trunk offers unmatched customization—from colors to fonts to exclusive prints. CASETiFY brings its signature creative personalization options to this suitcase, ensuring every traveler's personal brand is on display with a myriad of design options: signature base colors (Matte Black, Cobalt Blue, Cherry Red), custom background colors and prints, and exclusive fonts and monogramming options. Plus, the Bounce Trunk offers a built-in AirTag pocket for smart tracking from point A to point B. Made-to-order customization includes: Patent-pending on-demand printing technology Full-surface customization capabilities Digital customization platform with real-time design visualization Three revolutionary font systems: The Skyline Font: Distinct set of 11 font colors ranging from neutrals to bold tones as well as solid color background options, and 8 exciting patterns such as Chevron, Camo, and Clouds. The Skyline Font was crafted with inspiration from CASETiFY's signature Bounce corner technology, and has 6 possible text placements for bespoke customization. The CASETiFY Dot Font: Interactive letter-by-letter customization with 11 interchangeable font colors and 6 background colors, including customizable full stops. The Milano Font: Elegant script font with three formats including an angled repeating pattern. Limitless Packing Creative explorers don't travel light, they travel prepared. That's why the Bounce Check-In Trunk Suitcase offers an ultra-roomy interior, with a slimmer top lid and deeper main compartment that allows for packing flexibility. The interior organization is well designed, with a compression X strap and adjustable magnetic buckle to create even more space, so travelers don't have to compromise when it comes to packing. There's also a removable dual function organizer, a compression panel to securely hold items in place, and three mesh pockets. In addition to providing maximum capacity, ergonomic top and side handles make heavy loads easy to manage. Durable Engineering Built to survive demanding travel schedules and the harshest conditions, this bag is engineered with CASETiFY's proven Bounce technology, designed to absorb and deflect shock. The Bounce Check-In Trunk Suitcase has also gone through rigorous tumble and drop tests, and comes with tamper-resistant YKK zippers and a TSA-approved lock. This suitcase was also crafted with sustainability and the environment in mind, incorporating practices like thoughtful production methods, replaceable components, recyclable materials, and streamlined logistics. Effortless Movement Combining pro-level performance components with smooth, intuitive design, the Bounce Trunk Suitcase ensures no traveler is dragged down by their luggage. Featuring 360° Hinomoto Miraclent wheels for silent, smooth rolling, a lightweight Bayer Makrolon® polycarbonate hard shell exterior to combat extreme impact, and an aircraft-grade aluminum telescoping handle for sturdy control, this luggage effortlessly glides from gate to gate. The Bounce 29" Check-In Trunk Suitcase joins CASETiFY Travel's full lineup of travel products, including: The Bounce 21' Carry-On Suitcase ($399) The Tech Pack Organizer ($50) The Packing Cube Set ($35) Product Specifications Official Name: CASETiFY Bounce 29 Inch Check-In Trunk Suitcase Dimensions: W17.5" x H29.7" x D14.8" Weight: 14.3 lbs Materials: Bayer's Makrolon® polycarbonate, aircraft-grade aluminum Features: Bounce technology, TSA-approved locks, AirTag pocket Warranty: Limited lifetime warranty to maximize lifetime usage and minimize environmental waste Pricing and Availability The CASETiFY Bounce 29 Inch Check-In Trunk Suitcase ($599 USD) is available in North America, Mainland China, South Korea, Japan, Singapore, Taiwan region, Australia, and France through www.CASETiFY.com and select retail locations. About CASETiFY CASETiFY is a global tech-lifestyle brand reimagining everyday accessories through innovative protection and creative personalization. Founded in 2011, the company has protected over 20 million devices worldwide and operates the largest customization platform for tech accessories. With dual headquarters in Los Angeles and Hong Kong, CASETiFY's influence spans 50+ retail locations globally, including its signature CASETiFY Studio spaces where customers can customize products in real-time. Known for its high-profile collaborations with artists, brands, and creators, CASETiFY continues to push the boundaries of self-expression through technology. Available at CASETiFY.com.
First-of-its-kind Collection Featuring CASETiFY Travel's First Artist Collaboration and the Launch of CASETiFY ICONS LOS ANGELES, April 3, 2025 /PRNewswire/ -- Following the announcement of their monumental partnership, CASETiFY unveils its TAKASHI MURAKAMI x CASETiFY: MR. DOB collection. Apart from brand new designs of MR. DOB on its signature tech accessories, the collection is the brand's first-ever artist collaboration for its new CASETiFY Travel line, featuring a limited-edition Bounce Carry-on adorned with Murakami's titular character. Following the Bounce Carry-On's successful US and South Korea launch in December 2024, this limited-edition MR. DOB iteration will be available in very limited quantities through select distribution channels across South Korea, USA, Hong Kong SAR, Mainland China, Taiwan region, and Japan. Celebrating MR. DOB—the artist's very own 'Avatar' created in 1993 and a cornerstone in Murakami's visual language—the collection offers a view at MR. DOB's various renaissances throughout the years, symbolizing Murakami's evolving artistic vision. Special Products from the TAKASHI MURAKAMI x CASETiFY: MR. DOB Collection "Through this collaboration with CASETiFY, I wanted to witness a new world. I'm excited to see MR. DOB active in people's daily lives through the medium of phone cases," says Takashi Murakami. "The way MR. DOB wraps around the Bounce Carry-On and transforms into figure-like AirPods cases represents a new chapter in the character's evolution." CASETiFY ICONS The collection marks a historic moment as the inaugural release in the CASETiFY ICONS Collection, a new premium tier of partnerships that brings together major cultural forces who define our times. Through the CASETiFY ICONS Collection, legendary creators and iconic brands will transform everyday accessories into limited-edition pieces, complete with experiential moments and unexpected product innovations that push creative boundaries. CUSTOM TAKASHI MURAKAMI x CASETiFY: MR. DOB BOUNCE CARRY-ON Headlining the collection is a personalizable Bounce Carry-On featuring MR. DOB, available in three motifs in three colorways: Cobalt Blue, Cherry Red, and Matte Black. Each Bounce Carry-On showcases CASETiFY's proprietary SKYLINE and DOT fonts, and is a customizable element that allows customers to add their personal initials, marking a new chapter in CASETiFY's personalization legacy. DOB, AND THEN - WHITE RING EDITION As part of the release, the collection introduces an ultra-limited white camera ring—a departure from the brand's signature black camera ring design. An ultra-limited, exclusive design element with a slight twist, the white camera ring is a collectible for CASETiFY and Murakami fans, available in only one design, and is an example of characteristic elements that define the partnerships within the CASETiFY ICONS Collection. MR. DOB COLLECTIBLE EARBUDS CASE The collection also debuts innovative three-dimensional MR. DOB AirPods cases, for which the artist's iconic character is rendered into miniature figure pieces that blur the line between tech accessories and collectible art. A special white version of MR. DOB has been created exclusively for this collection. MR. DOB COLLECTIBLE HEADPHONE CASE Also featured within the collection are highly desirable tech accessories such as the AirPods Max covers, featuring MR. DOB's iconic ears and enabling consumers to become their own version of the character. The text on the ears further demonstrates the unique characteristics of the collection. MR. DOB SNAPPY™ TRADING CARD HOLDER Designed with collectors in mind, a further addition to the collection is the exclusive MR. DOB trading card holder which features Takashi Murakami's signature vibrant aesthetic, offering an elegant and functional way to showcase and protect prized cards. This unique piece reflects Murakami's connection to the trading card community, blending contemporary art with collectible culture for enthusiasts worldwide. MR. DOB PHONE CASE DANGLER BLIND BOX The sixth special product in the range is the MR. DOB Dangler, extending the same color combinations seen throughout the collection: the iconic blue, pink, and white, enabling the opportunity to synchronize the full suite of products. The danglers will be presented in blind box mechanism—a unique offering in this collection to deliver an extra sense of collectibility, mystery and fun. "This collaboration represents our most ambitious artistic partnership to date," said Wes Ng, CEO and Co-founder of CASETiFY. "From our first-ever artist-designed personalizable suitcase to the special white camera ring reserved for our Icons program, every element of this collection pushes creative and technical boundaries." Starting today, customers worldwide can preview the full collection and join the waitlist at casetify.com/co-lab/takashi-murakami for exclusive early access before the global launch on April 11, 2025. The collection will be available globally through CASETiFY's online platforms and selected retail locations. Product Retail Price (USD) MR. DOB PHONE CASE DANGLER BLIND BOX 49 MR. DOB SNAPPY™ TRADING CARD HOLDER (Trading card not included) 79 DOB, AND THEN - WHITE RING EDITION 99 MR. DOB COLLECTIBLE HEADPHONE CASE 109 MR. DOB COLLECTIBLE EARBUDS CASE 299 MR. DOB BOUNCE CARRY-ON 699 Follow TAKASHI MURAKAMI x CASETiFY: MR. DOB:Instagram: @CASETiFY @CASETiFY_CoLab#MURAKAMIxCASETiFY #TAKASHIMURAKAMI #CASETiFY About CASETiFY CASETiFY is a global tech-lifestyle brand reimagining everyday accessories through innovative protection and creative personalization. Founded in 2011, the company has protected over 20 million devices worldwide and operates the largest customization platform for tech accessories. With dual headquarters in Los Angeles and Hong Kong, CASETiFY's influence spans 50+ retail locations globally, including its signature CASETiFY Studio spaces where customers can customize products in real-time. Known for its high-profile collaborations with artists, brands, and creators, CASETiFY continues to push the boundaries of self-expression through technology. For more information on CASETiFY, its stores, partners and products, please visit www.CASETiFY.com. About Takashi Murakami Born in Tokyo in 1962. Completed Ph.D. at Tokyo University of the Arts Graduate School of Fine Arts in 1993. In 2000, he proposed the concept of contemporary visual culture, "Superflat," connecting traditional Japanese art with the flatness of anime and manga, while also commenting on the state of Japanese society. In 2001, he established Kaikai Kiki Co., Ltd., for which he serves as the president. In 2005, his "Little Boy" exhibition (Japan Society, New York) was awarded The Best Thematic Museum Show by the International Association of Art Critics, USA. His first retrospective exhibition "©MURAKAMI" (2007-2009) toured four cities in the United States and Europe, including the Museum of Contemporary Art, Los Angeles. He has held solo exhibitions worldwide, including at the Palace of Versailles (France, 2010), the Alriwaq Exhibition Hall (Doha, 2012), the Mori Art Museum (2015), the Garage Museum of Contemporary Art (Moscow, 2017), Tai Kwun (Hong Kong, 2019), The Broad (Los Angeles, 2022), Asian Art Museum (San Francisco, 2023), and Kyoto City KYOCERA Museum of Art (Kyoto, 2024).
GLOBAL LAUNCH SET FOR APRIL 11, 2025, MARKING CASETiFY'S LARGEST ARTIST COLLABORATION TO DATE LOS ANGELES, March 19, 2025 /PRNewswire/ -- Global tech accessories leader CASETiFY and contemporary art icon Takashi Murakami today announced their most ambitious partnership to date, marking a historic fusion of art and technology. The collaboration, titled "TAKASHI MURAKAMI x CASETiFY: MR. DOB", is set to launch globally on April 11, 2025. Takashi Murakami & Wesley Ng Paying tribute to Takashi Murakami's legacy, the collaboration celebrates Murakami's profound influence on contemporary art and pop culture, introducing his distinctive visual language to a new generation of collectors and enthusiasts. At its center is MR. DOB, the iconic character that has become synonymous with Murakami's artistic vision. "MR. DOB has been my artistic companion since the beginning of my career, representing both my evolution as an artist and my commentary on contemporary culture… Through this collaboration with CASETiFY, I'm excited to bring MR. DOB into people's everyday lives in an entirely new way," said Takashi Murakami. The collaboration, which began at CASETiFY's Hong Kong headquarters, has evolved into CASETiFY's most significant artist partnership to date. "When Takashi- san and I first met, we talked for hours about making art part of everyone's daily digital life," said Wes Ng, CEO and Co-founder of CASETiFY. "What followed was months of close collaboration, pushing the boundaries of what's possible when you merge iconic art with everyday tech. This collection is the result of that shared vision." The beginning of Murakami's career set the foundation of his practice. The collaboration celebrates MR. DOB, the artist's very own 'Avatar' and a cornerstone in Murakami's visual language. Beginning April 3, 2025, select pieces from the collection will be revealed during a limited preview period. Collectors and enthusiasts can join the waitlist at casetify.com/co-lab/takashi-murakami. @CASETiFY @CASETiFY_CoLab#MURAKAMIxCASETiFY #TAKASHIMURAKAMI #CASETiFY ABOUT CASETiFYCASETiFY is a global tech and lifestyle brand with double headquarters in LA and Hong Kong, known as the home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY's products empower self-expression by turning your personal electronics into highly designed, stylishly slim, drop-proof accessories. Known for tapping top artists, big celebrities and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. With 50+ retail shops, CASETiFY Studio provides a one-stop, visual retail experience where customers can customize their accessories on the spot. For more information on CASETiFY, please visit CASETiFY.com.ABOUT TAKASHI MURAKAMIThe originator and proponent of Superflat theory, which reconstructs Japanese traditional paintings and the origin of Japanese contemporary art through visual premises of anime and manga. Murakami has created numerous characters including Miss Ko2 and Mr. DOB that reflect the otaku culture and presents them in the forms of intentionally kitsch sculptures and acutely two-dimensional paintings antithetical to the Western perspective techniques. His first retrospective, ©MURAKAMI (2007 - 2009) toured four cities in North America and Europe, starting with the Museum of Contemporary Art, Los Angeles. He has since been holding major solo exhibitions around the world, including at the Palace of Versailles (2010), Al RiwaqExhibition Hall (Doha, 2012), the Mori Art Museum (Tokyo, 2015), the Garage Museum of Contemporary Art (Moscow, 2017), Tai Kwun Contemporary (Hong Kong, 2019), The Broad (Los Angeles, 2022), Asian Art Museum of San Francisco (San Francisco, 2023), and Kyoto City KYOCERA Museum of Art (Kyoto, 2024).
CASETiFY brings signature Bounce technology to first made-to-order premium suitcase Limitless customizable designs for ultimate personalization New Bounce travel collection features Bounce 21 Inch Carry-On Suitcase, Tech Pack Organizer, and Packing Cube Set Available now in the United States of America and South Korea NEW YORK, Dec. 11, 2024 /PRNewswire/ -- CASETiFY is bringing a bold new perspective to the premium travel category with the launch of its most durable, fully customizable, made-to-order luggage collection - CASETiFY Travel. This expansion marks a natural evolution for the brand, leveraging its proven expertise in impact protection for travel gear while offering unprecedented personalization options beyond the traditional canvas. CASETiFY expands into travel with innovative Bounce technology suitcase CASETiFY's move into the luggage market comes on the heels of its remarkable success in the phone case industry. Founded in 2011 as an e-commerce platform for customizable phone cases, CASETiFY has grown into a global powerhouse, selling over 20 million phone cases worldwide and projecting $300 million in revenue for 2024. "For over a decade, we've been perfecting the art of protection and personalization for tech devices, entering the travel category is a natural evolution that brings our signature Bounce technology and customization platform to a new frontier. We're not just launching luggage – we're reimagining how the next generation of creative travelers protect and express themselves on the go," said Wesley Ng, CEO and co-founder of CASETiFY. With this launch, CASETiFY is introducing its renowned protection, durability, and uniqueness to the realm of travel. Crafted for the contemporary globetrotter who values the journey as much as the destination, the new hard-shell luggage is equipped for any environment, featuring innovative technology, customizable elements, and thoughtful design. The new Bounce collection features the Bounce 21 Inch Carry-On Suitcase, Tech Pack Organizer, and Packing Cube Set – all designed to seamlessly integrate into the global traveler's lifestyle. This launch represents more than just a product expansion; it's a testament to CASETiFY's dedication to empowering self-expression and functional know-how, wherever your journey may lead. Each piece incorporates CASETiFY's functional engineering, with the Bounce 21 Inch Carry-On Suitcase introducing four key innovations: Advanced Protection with Bounce Corner Bounce technology, proven in protecting millions of devices, now redesigned and scaled for luggage Strategically designed Bounce Bumpers for enhanced impact absorption German Bayer's makrolon® polycarbonate shell for superior durability Ultra-lightweight design at 8.23 lbs maximizes packing capacity while maintaining ultimate protection CASETiFY Travel ensures the highest level of quality and durability by rigorously passing a series of demanding tests—including mileage, stair, trolley jerk, handle jerk, drop, and cold resistance tests—guaranteeing that our luggage can withstand the challenges of any journey. Technical Durability Hinomoto® Miraclent Ball-Bearing Wheels Aircraft-grade aluminum telescopic handle system Puncture-resistant YKK double racquet coil zipper with integrated TSA-approved locks Track your luggage anywhere with the built-in AirTag pocket Made-to-Order Customization Patent-pending on-demand printing technology Full-surface customization capabilities Digital customization platform with real-time design visualization Two revolutionary font systems: The CASETiFY Dot Font: Interactive letter-by-letter customization with 11 interchangeable font colors and 6 background colors, including customizable full stops The Skyline Font: Distinct set of 11 colors ranging from neutrals to bold tones and pastels Sustainable Innovation The new travel collection integrates sustainable practices through: Made-to-order production minimizing inventory waste Premium materials engineered for lifetime durability Easy-to-replace parts, extending the product's life and reducing waste Recyclable packaging that helps divert waste from landfill Logistics optimization to reduce freight emissions Product Specifications Official Name: CASETiFY Bounce Dimensions: 14.3"W x 21.6"H x 9.5"D Weight: 8.23 lbs Materials: Bayer's makrolon® polycarbonate, aircraft-grade aluminum Features: Bounce technology, TSA-approved locks, AirTag pocket Warranty: Lifetime Pricing and Availability The CASETiFY Bounce 21 Inch Carry-On Suitcase ($399 USD) is available in North America and South Korea through www.casetify.com and select retail locations, including CASETiFY's Dosan flagship store in Seoul. About CASETiFY CASETiFY is a global tech-lifestyle brand reimagining everyday accessories through innovative protection and creative personalization. Founded in 2011, the company has protected over 20 million devices worldwide and operates the largest customization platform for tech accessories. With dual headquarters in Los Angeles and Hong Kong, CASETiFY's influence spans 50+ retail locations globally, including its signature CASETiFY Studio spaces where customers can customize products in real-time. Known for its high-profile collaborations with artists, brands, and creators, CASETiFY continues to push the boundaries of self-expression through technology. Available at CASETiFY.com.
NEW YORK, Nov. 15, 2024 /PRNewswire/ -- CASETiFY is bringing a bold new perspective to the premium travel category with the launch of its most durable, fully customizable, made-to-order luggage collection - CASETiFY Travel. This expansion marks a natural evolution for the brand, leveraging its proven expertise in impact protection for travel gear while offering unprecedented personalization options beyond the traditional canvas. CASETiFY brings signature Bounce technology to first made-to-order premium suitcase CASETiFY's move into the luggage market comes on the heels of its remarkable success in the phone case industry. Founded in 2011 as an e-commerce platform for customizable phone cases, CASETiFY has grown into a global powerhouse, selling over 20 million phone cases worldwide and projecting $300 million in revenue for 2024. "For over a decade, we've been perfecting the art of protection and personalization for tech devices, entering the travel category is a natural evolution that brings our signature Bounce technology and customization platform to a new frontier. We're not just launching luggage – we're reimagining how the next generation of creative travelers protect and express themselves on the go," said Wesley Ng, CEO and co-founder of CASETiFY. With this launch, CASETiFY is introducing its renowned protection, durability, and uniqueness to the realm of travel. Crafted for the contemporary globetrotter who values the journey as much as the destination, the new hard-shell luggage is equipped for any environment, featuring innovative technology, customizable elements, and thoughtful design. The new Bounce collection features the Bounce 21 Inch Carry-On Suitcase, Tech Pack Organizer, and Packing Cube Set – all designed to seamlessly integrate into the global traveler's lifestyle. This launch represents more than just a product expansion; it's a testament to CASETiFY's dedication to empowering self-expression and functional know-how, wherever your journey may lead. Each piece incorporates CASETiFY's functional engineering, with the Bounce 21 Inch Carry-On Suitcase introducing four key innovations: Advanced Protection with Bounce Corner Bounce technology, proven in protecting millions of devices, now redesigned and scaled for luggage Strategically designed Bounce Bumpers for enhanced impact absorption German Bayer's makrolon® polycarbonate shell for superior durability Ultra-lightweight design at 8.23 lbs maximizes packing capacity while maintaining ultimate protection CASETiFY Travel ensures the highest level of quality and durability by rigorously passing a series of demanding tests—including mileage, stair, trolley jerk, handle jerk, drop, and cold resistance tests—guaranteeing that our luggage can withstand the challenges of any journey. Technical Durability Hinomoto® Miraclent Ball-Bearing Wheels Aircraft-grade aluminum telescopic handle system Puncture-resistant YKK double racquet coil zipper with integrated TSA-approved locks Track your luggage anywhere with the built-in AirTag pocket Made-to-Order Customization Patent-pending on-demand printing technology Full-surface customization capabilities Digital customization platform with real-time design visualization Two revolutionary font systems: The CASETiFY Dot Font: Interactive letter-by-letter customization with 11 interchangeable font colors and 6 background colors, including customizable full stops The Skyline Font: Distinct set of 11 colors ranging from neutrals to bold tones and pastels Sustainable Innovation The new travel collection integrates sustainable practices through: Made-to-order production minimizing inventory waste Premium materials engineered for lifetime durability Easy-to-replace parts, extending the product's life and reducing waste Recyclable packaging that helps divert waste from landfill Logistics optimization to reduce freight emissions Product Specifications Official Name: CASETiFY Bounce Dimensions: 14.3"W x 21.6"H x 9.5"D Weight: 8.23 lbs Materials: Bayer's makrolon® polycarbonate, aircraft-grade aluminum Features: Bounce technology, TSA-approved locks, AirTag pocket Warranty: Lifetime Pricing and Availability The CASETiFY Bounce 21 Inch Carry-On Suitcase ($399 USD) launches November 15th in North America and South Korea through www.casetify.com and select retail locations, including CASETiFY's Dosan flagship store in Seoul. About CASETiFY CASETiFY is a global tech-lifestyle brand reimagining everyday accessories through innovative protection and creative personalization. Founded in 2011, the company has protected over 20 million devices worldwide and operates the largest customization platform for tech accessories. With dual headquarters in Los Angeles and Hong Kong, CASETiFY's influence spans 50+ retail locations globally, including its signature CASETiFY Studio spaces where customers can customize products in real-time. Known for its high-profile collaborations with artists, brands, and creators, CASETiFY continues to push the boundaries of self-expression through technology. Available at CASETiFY.com.
HONG KONG, May 16, 2025 /PRNewswire/ -- HR Asia proudly marks the 10th anniversary of its prestigious "Best Companies to Work for in Asia – Hong Kong" awards, honoring 48 organizations that exemplify excellence in human capital strategy and workplace culture. This milestone comes at a time when Hong Kong's corporate landscape faces unprecedented challenges in talent retention, multigenerational workforce integration, and the evolving expectations of a new generation of employees. Congratulations to the winners of the 2025 Hong Kong HR Asia Best Companies to Work for in Asia Hong Kong companies are increasingly adopting flexible and inclusive workplace policies to attract and retain talent. Experts emphasize the need for multilingual environments and recognition of diverse generational needs to make workplaces more appealing. Work-life balance has emerged as a pivotal factor in talent attraction and retention. According to Randstad Hong Kong, it has overtaken salary and benefits as the most important employee value proposition, highlighting a shift in employee priorities. Moreover, managing a multigenerational workforce presents unique challenges. Organizations are encouraged to tailor learning and development strategies to accommodate varying preferences across age groups, ensuring effective upskilling and engagement. As Hong Kong navigates the complexities of a dynamic workforce landscape, the HR Asia "Best Companies to Work for in Asia" awards continue to recognize organizations that exemplify adaptability, inclusivity, and innovation. These companies not only set industry standards but also inspire others to reimagine their approaches to human capital management in an ever-evolving world. "Over the past decade, we've seen a seismic shift in how organizations engage with talent — and the most successful companies are those that don't just react, but anticipate." said William Ng, Group Publisher of HR Asia. "In Hong Kong, where generational diversity and digital disruption converge, the best employers are those that listen deeply, adapt swiftly, and empower boldly. This year's winners exemplify what it means to build not just a workforce, but a future-ready culture." 2025 marks the launch of the HR Asia Tech Empowerment Awards, a new category that celebrates organizations at the forefront of workplace innovation. This accolade honors companies that harness cutting-edge technology — whether through hardware or software — to elevate employee experience, streamline operations, and drive meaningful productivity gains. It reflects a growing recognition that digital empowerment is now central to building agile, future-ready workplaces. Another major highlight of this year's event was the recognition of Platinum winners — companies that have achieved the extraordinary distinction of being named Best Companies to Work for in Asia for ten consecutive years. This rare accomplishment underscores a decade-long dedication to cultivating world-class workplace cultures. The 2025 Platinum honorees in Hong Kong are Avery Dennison Hong Kong B.V. and Lee Kum Kee Group — both examples of consistency, innovation, and unwavering people-first values. The award covers fifteen markets across the region including mainland China, Cambodia, Hong Kong, Indonesia, India, Japan, Korea, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Arab Emirates, and Vietnam, making this the largest recognition program and survey in the region for employee engagement. For more information about the HR Asia Best Companies to Work for in Asia 2025 - Hong Kong awards and a complete list of winners, please visit https://hr.asia/awards/ LIST OF WINNERS OF HR ASIA BEST COMPANIES TO WORK FOR IN ASIA 2025 (HONG KONG EDITION) IN ALPHABETICAL ORDER: AGEAS ASIA SERVICES LIMITED AIA HONG KONG & MACAU ARROW ASIA PAC LTD AS WATSON GROUP AVERY DENNISON HONG KONG B.V. BAT GLOBAL TRAVEL RETAIL HONG KONG BELKIN ASIA PACIFIC LIMITED CASETIFY CHINA MOBILE INTERNATIONAL LIMITED CHINA TELECOM GLOBAL LIMITED CHINACHEM GROUP CHRISTIAN DIOR FAR EAST LTD. CHUBB HONG KONG CIGNA WORLDWIDE GENERAL INSURANCE COMPANY LIMITED CMB INTERNATIONAL CAPITAL CORPORATION LIMITED CRYSTAL INTERNATIONAL GROUP LIMITED CTF LIFE DAH CHONG HONG HOLDINGS LIMITED DELOITTE TOUCHE TOHMATSU DFI RETAIL GROUP GUOTAI JUNAN INTERNATIONAL HOLDINGS LIMITED HAECO GROUP HAITONG INTERNATIONAL SECURITIES GROUP LIMITED HANG LUNG PROPERTIES LIMITED HARNEY WESTWOOD & RIEGELS HONG KONG PRODUCTIVITY COUNCIL HONGKONG LAND LIMITED ISS FACILITY SERVICES LTD. KNIGHT FRANK LANGHAM HOSPITALITY GROUP LEE KUM KEE COMPANY LIMITED LEE KUM KEE GROUP LIBERTY INTERNATIONAL INSURANCE LIMITED LINK ASSET MANAGEMENT LIMITED MANULIFE (INTERNATIONAL) LIMITED MEDTRONIC HONG KONG MEDICAL LIMITED PEAK REINSURANCE COMPANY LIMITED PRUDENTIAL HONG KONG LIMITED SF SUPPLY CHAIN (HONG KONG) LIMITED STARBUCKS HONG KONG AND MACAU SWIRE COCA-COLA HK LIMITED TF INTERNATIONAL SECURITIES GROUP LIMITED THE HONG KONG AND CHINA GAS COMPANY LIMITED THE MARKETING STORE WORLDWIDE (ASIA) LIMITED TOPPAN NEXUS LIMITED TUNG WAH GROUP OF HOSPITALS ZIM INTEGRATED SHIPPING SERVICES LTD. ZURICH INSURANCE (HONG KONG) WINNERS OF HR ASIA DIVERSITY, EQUITY & INCLUSION AWARDS 2025 AIA HONG KONG & MACAU BAT GLOBAL TRAVEL RETAIL HONG KONG CASETIFY CIGNA WORLDWIDE GENERAL INSURANCE COMPANY LIMITED DFI RETAIL GROUP HAITONG INTERNATIONAL SECURITIES GROUP LIMITED LANGHAM HOSPITALITY GROUP LIBERTY INTERNATIONAL INSURANCE LIMITED PEAK REINSURANCE COMPANY LIMITED ZURICH INSURANCE (HONG KONG) WINNERS OF HR ASIA MOST CARING AWARDS 2025 AGEAS ASIA SERVICES LIMITED CASETIFY CIGNA WORLDWIDE GENERAL INSURANCE COMPANY LIMITED DAH CHONG HONG HOLDINGS LIMITED GUOTAI JUNAN INTERNATIONAL HOLDINGS LIMITED PEAK REINSURANCE COMPANY LIMITED WINNERS OF HR ASIA SUSTAINABLE WORKPLACE AWARDS 2025 AIA HONG KONG & MACAU ARROW ASIA PAC LTD AVERY DENNISON HONG KONG B.V. BELKIN ASIA PACIFIC LIMITED CASETIFY DAH CHONG HONG HOLDINGS LIMITED HANG LUNG PROPERTIES LIMITED LANGHAM HOSPITALITY GROUP PEAK REINSURANCE COMPANY LIMITED WINNERS OF HR ASIA TECH EMPOWERMENT AWARDS 2025 AIA HONG KONG & MACAU ARROW ASIA PAC LTD HONG KONG PRODUCTIVITY COUNCIL About BUSINESS MEDIA INTERNATIONAL Business Media International is a subsidiary of Audience Analytics Limited (1AZ.SG), a regional leader in promoting growth for companies in Asia through data-driven brands and initiatives. We own renowned media brands such as SME Magazine, HR Asia, Capital Asia, Energy Asia, Logistics Asia, TruthTV, and CXP Asia as well as business impact assessment brands such as SME100, HR Asia Best Companies to Work for in Asia, Golden Bull Awards and CXP Asia Best Customer Experience Awards. We organise various exhibitions and have the proprietary software-as-a-service — Total Engagement Assessment Model – in our portfolio. Adrian ChengMarketing ManagerBusiness Media InternationalMobile No.: 012-2692701Email: adrian@businessmedia.asia
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