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BEIJING, Jan. 4, 2025 /PRNewswire/ -- China's leading baijiu maker Wuliangye launched a new 3D advertisement in New York Times Square, the United States, sending the message of "harmony" to global audience at the beginning of 2025. Photo shows a new 3D advertisement launched by Chinese baijiu producer Wuliangye in New York Times Square, the United States. The advertisement presents the brand through an animated cute panda, both of which symbolize bridges for fostering deeper international cooperation and exchange. As a friendship envoy for cultural exchanges between China and foreign countries, the cute images of the panda are applied as southwest China's Sichuan, an area best known as the hometown of the giant panda, also breeds Wuliangye's rich fragrance. With the innovative expression of "Harmony in Diversity", Wuliangye presents the unique charm of Chinese culture to the world, allowing global consumers to have a deeper understanding and recognition of the brand. As a representative Chinese baijiu brand, Wuliangye has paced up to go global and initiated the Harmony-themed Global Tour. It has established three key marketing centers in the Asia-Pacific, Europe, and the Americas to strengthen overseas operations. The brand has also collaborated with global renowned spirits groups to launch products adapted to international trends, such as the new product "Wuliangye Ziqidonglai (purple air comes from the East)" and has introduced innovative initiatives like the "Destined Crystal Life" series in partnership with Swarovski, integrating traditional heritage with fashionable and diverse cultures, promoting the beauty of traditional culture and endowing Chinese baijiu brands with new connotations. In 2024, Wuliangye further expanded its global layout with 21 new overseas markets deployed with duty-free, retail, catering, e-commerce, and special channels. Wuliangye has also collaborated with Camapri Group on innovative cocktail making, and launched the "Wuliang Highball" to serve global consumers with more diverse choices. It is noted that Wuliangye has been successively listed in "Global 500 Most Valuable Brands", "Top 50 Most Valuable Spirits Brands Globally" and "Asia's 500 Most Valuable Brands". In December 2024, the "World's 500 Most Valuable Brands" list released by World Brand Lab saw Wuliangye once again honored for the eighth consecutive year, with the brand's ranking increase leading the liquor industry. Additionally, the company was also listed as one of the 50 most-favored Chinese brands voted by foreigners, earning recognition worldwide for its profound heritage, mellow taste, and outstanding quality. Original link: https://en.imsilkroad.com/p/343863.html
HONG KONG, Dec. 31, 2024 /PRNewswire/ -- The European Wines Ambassadors Campaign in Asia proudly announces the successful conclusion of its three-year initiative, which ran from January 2022 to December 2024. This campaign focused on delivering high-quality education about European wines in Mainland China, Hong Kong SAR, Singapore, South Korea, and Taiwan region, promoting the excellence of the Interprofessional Wine Council D.O. La Mancha (Spain), Unione Consorzi Vini Veneti – U.VI.VE. (Italy), and the National Interprofessional Organization of Vine and Wine of Greece (EDOAO). The campaign successfully addressed its objectives of increasing the competitiveness of EU wines through information and communication, while enhancing knowledge about European quality policies and sustainability. Our educational framework equipped professionals with both in-depth knowledge and practical communicative tools, fostering a comprehensive understanding of European wines. The beneficiaries expressed their enthusiasm for the campaign and its positive impact on wine education. Ángel Ortega, General Manager at I.C.R.D.O. La Mancha, stated, "After many years promoting La Mancha wines in Asia, we realized that there were no wine educational courses at a European level. This is how the idea of the European Wine Ambassadors campaign was born. We are delighted to have been able to be part of this campaign together with UVIVE and Wines of Greece, training professionals in European wines and their quality schemes." Maria Triantafyllou, Director of the Interprofessional Organization of Vine and Wine of Greece, expressed her excitement, saying, "It has been a fantastic collaboration that has sparked great interest in Greek wines. The campaign has not only highlighted the unique qualities of our wines but has also fostered a deeper understanding of the rich cultural heritage behind them." The president of UVIVE added, "The synergy among the three beneficiaries from different countries has been remarkable. The interest generated by the campaign has demonstrated a strong desire for knowledge and appreciation of European wines." MASTERCLASSES Over the course of the campaign, we conducted 75 masterclasses, showcasing 450 wines and tasting over 1,800 wine bottles. We engaged with 4,500 in person attendees, including local professionals from the Ho.Re.Ca. sector, importers, distributors, and the press. More than 27,000 wine glasses were used in these educational events, highlighting the extensive reach and impact of our program. These masterclasses included expert guidance, immersive tasting experiences, and educational content covering wine production methods, terroir, and food pairing. Participants actively engaged in discussions, enhancing their understanding of the wines sampled. This collaborative learning environment not only deepened their appreciation for European wines but also equipped them with practical skills applicable in their professional settings. The extensive reach and impact of our campaign over its three-year duration is reflected by these numbers: In Singapore, we conducted 9 masterclasses, showcasing 48 wines and engaging 590 participants. South Korea featured 18 masterclasses in Seoul and 3 in Busan, presenting a total of 80 wines and attracting over 1,000 attendees eager to enhance their wine knowledge. Taiwan contributed significantly as well, presenting 48 wines to 540 participants. In China, we held 36 masterclasses across key cities, including Beijing, Guangzhou, Shenzhen, Shanghai, Xian, and Hong Kong, showcasing a total of 136 wines and over 4,000 participants on site and on-line. Overall, the campaign drew an impressive 6,000 participants, encompassing both in-person and online attendees, highlighting the strong interest in European wines in the region. Each masterclass was led by knowledgeable sommeliers and wine educators who guided participants through the nuances of European wines. In Singapore, Annette Scarffe MW led engaging masterclasses, sharing her extensive knowledge of European wines. In South Korea we had the collaboration of the talented Insoon Lee, who was assisted by Minjiu Kim, Gwanghyeon Hong and Sangmi Kim in Seoul and Yongsoo Choi in Busan, all known for their ability to simplify complex wine concepts and foster meaningful discussions about wine. Ivan Hui is a prominent figure in Hong Kong who has made wine education more accessible by sharing insights on international wines. Meanwhile, Frankie Zhao, Ofilos Wu, Scarlet Ma, James Zhan, Ma Zhao, and Jerry Cheng led masterclasses in mainland China, delving into the complexities of European wine regions. In Taiwan, Aaron Chuang shared his expertise, enhancing participants' appreciation of wine through engaging tastings. Quotes from the European Wine Ambassadors speakers highlight the essence and impact of these masterclasses on attendees. Ivan Hui expressed, "I hope participants gain a better understanding of European wines and broaden their interest by learning about recent developments. The engagement during tastings was remarkable; many accurately identified the vineyard soils, demonstrating their attentiveness and enjoyment of the process." He added that the European Wine Ambassadors Campaign serves as an excellent educational platform, highlighting that "European wines are well recognized in Asia, but the diversity is often unknown. Each masterclass was filled with eager participants, keen to learn more about these unique wine regions." Aaron Chuang noted the transformative effect of the masterclasses, stating, "Many participants told me they would now consider wines from these regions, which they previously overlooked." He emphasized the importance of education, saying, "While the Taiwanese wine market is growing slowly, European wines still dominate due to active promotion and education. The European Wine Ambassadors program has significantly contributed to this effort." Ofilos Wu shared his passion for these wine regions, saying, "I feel honored to be an ambassador for high-quality wines that many Chinese consumers are unaware of. Through these masterclasses, I aim to share the stories and facts about these regions, allowing participants to appreciate the quality of the wines." He highlighted the unique characteristics of DO La Mancha, stating, "The strict regulations in viticulture and vinification, along with the diversity of wine styles, ensure high-quality production." Scarlett Ma reflected on her journey, saying, "My passion for Greek wines has shaped my approach to teaching, making it engaging and accessible. I want participants to leave feeling inspired to explore Greek wines further." She pointed out the evolving demand in the Asian market, noting, "Younger consumers are seeking wines with stories behind them, and educational initiatives like EUWINA empower them to appreciate the significance of terroir and wine heritage." HONG KONG INTERNATIONAL WINE & SPIRITS FAIR (HKIWS) The campaign also participated in the Hong Kong International Wine & Spirits Fair (HKIWS) 2024, with a dedicated pavilion showcasing a selection of Italian wines from the Unione Consorzi Vini Veneti (U.V.I.VE). Over 500 professionals and consumers visited the pavilion. We presented tailored seminars from November 7th to 9th, hosted by Ivan Hu. These sessions showcased a curated selection of exceptional Prosecco and Valpolicella wines from the Veneto region of Italy. A total of 150 attendees participated in the three 45-minute masterclasses, which featured tastings of four wines: two sessions focused on D.O.C. Prosecco and one on D.O.C. Valpolicella. STUDY TRIPS TO D.O. LA MANCHA AND GREECE The campaign included significant study trips aimed at deepening the knowledge of European wines among influential Asian journalists and importers. In 2023, the participants embarked on study trips to the D.O. La Mancha and Greece during the grape harvest season. In Spain, they visited numerous wineries, met with D.O. La Mancha representatives, and explored the region's rich heritage. This initiative provided immersive experiences in vineyards and towns, culminating in a journey to Greece, where they visited the region of Samos and its impressive wineries. In 2024, the study trips welcomed wine importers and media from Mainland China, Taiwan, and Hong Kong. Participants in the study trip to Spain enjoyed a wine tasting at the D.O. La Mancha Regulatory Council and visited key wineries during the harvest season to experience La Mancha's rich offerings firsthand. The study trip to Greece was equally spectacular, as participants explored stunning vineyards in Samos and enjoyed tastings at the Cooperative of Samos. They visited the Costa Lazaridi Estate in Attica, known for its breathtaking views and exceptional wines that reflect the local terroir. At the Avantis Estate, the group was impressed by the innovative approach to winemaking and the exquisite selections offered. The experience culminated at Dougos Winery in Tempi Valley, where the beautiful natural surroundings enhanced the remarkable tasting experience, showcasing the rich flavors of Greek winemaking. COMMUNICATIONS CAMPAIGN Our communications campaign for European Wine Ambassador was very successful, establishing a strong online presence through dedicated Facebook and Instagram accounts, as well as WeChat and Weibo in China, where we garnered thousands of followers across platforms. The content focused on each beneficiary—Interprofessional Wine Council D.O. La Mancha (Spain), Unione Consorzi Vini Veneti (Italy), and the National Interprofessional Organization of Vine and Wine of Greece (EDOAO)—while also highlighting our seminars, masterclasses, study trips, and fairs. We created engaging, informative, and educational content that resonated well with our audience with over 250 posts in each platform over the 3 years. Additionally, our website, which featured comprehensive information about the campaign and its beneficiaries, received an impressive number of visits. We also distributed press releases to our exclusive media database of over 180 journalists and key opinion leaders, syndicating coverage through PR News Wire, further amplifying our reach and impact. As we conclude this campaign, we express our gratitude to all partners, participants, and supporters who contributed to its success. The campaign has set a strong foundation for future initiatives, ensuring that the legacy of European wines continues to thrive in this dynamic market. For more information, please visit the campaign's website:http://euwineambassadors.com/ CONTACT: European Wine Ambassadors China: European Wine Ambassadors other Ms. Ines Liu countries: Ph: +86 136 1170 0868 Ainhoa Mombiela Email: shanghai@perspectiva.asia Ph: + 852 54431582 Email: ainhoa@perspectiva.asia Ms. Pey Pey Wu Ph: +852 9090 9243 Email: peypeywu@perspectiva.asia ABOUT THE BENEFICIARIES D. O. La Mancha is a Spanish Denominación de Origen Protegida (DOP) for wines, with over 190,000 hectares planted to vines, and it is the largest continuous vine-growing area in the world. It is located in the autonomous region of Castilla-La Mancha in central Spain. La Mancha has a vast wine-growing tradition, which, added to a series of characteristic geological, geographical, and climatic elements that define it, make it an ideal territory to produce excellent grapes and subsequently give life to great wines, with very peculiar nuances. La Mancha wines are today among the most exquisite and prestigious in the world, they are tasted throughout Spain and also exported to the five continents, turning Castilla-La Mancha into the leading Autonomous Region of Spain in terms of wine exports in volume. The Unione Consorzi Vini Veneti – U.VI.VE. was set up thirty years ago involving almost all the region's Consorzi di Tutela (wine protection consortia). A far-sighted decision that has produced results over time. The U.VI.VE.'s main role is to represent Veneto's DOC wine sector. Through the consortia, it coordinates the crucial monitoring and control activities of the production and marketing of Veneto DOC and DOCG wines, also intending to combat fraud and abuse affect designations of origin and consortium brands. This protection ranges from guarantees for traceability to winemaking using traditional methods. Strict controls cover every single step of the entire wine-production chain, from the vineyard to the shop shelf. National Interprofessional Organization of Vine and Wine of Greece. Greece has arguably one of the longest wine histories in the world as wine has always been an integral part of Greek culture since antiquity. Greece might not be the first country to produce wine, but what can be attributed to Ancient Greece is the development of a culture encompassing all aspects of wine: vine growing, production, legislation, trading, and, of course, the art of consuming wine. Despite their huge heritage, the Wines of Greece can promote themselves solely by virtue of their present attributes and not past glories. In the last three decades, a wind of change has been blowing through Greek wine production, turning a relatively traditional agricultural sector into a cutting-edge entity in today's wine world. Greek producers have invested heavily in people, education, know-how, and technology, starting a steep learning curve.
BEIJING, Dec. 23, 2024 /PRNewswire/ -- When a tasting to savor the mellow flavor of Fenjiu was held in Hong Kong recently, the Shanxi-headquartered Chinese baijiu maker speeded up its pace to expand its overseas market. On September 27, more than 100 representatives and experts from the business, trade and culture circles of the Chinese mainland and Hong Kong gathered on the tasting to build more consensus on spreading the Chinese baijiu to more overseas markets. Hong Kong, as a confluence of oriental and western cultures and one of the most competitive international metropolises, is now not only a vital market for Fenjiu, but also a crucial hub for it to step into the Belt and Road market, said Zhang Weidong, general manager with Shanxi Xinghua Cun Fenjiu International Trade Co., Ltd. Zhang expressed his hopes to better leverage Hong Kong as an international platform to disseminate the Chinese baijiu culture and brands to the world and expected more romantic encounters between Fenjiu and Hong Kong locals and new story-telling and taste bud journeys with overseas consumers. Recent years, Fenjiu Group's "going global" efforts gathered pace with growing international influence. In the first half of 2024, revenues of related listed business grew 19.65 percent on year to 22.75 billion yuan, with its business covering 70 countries and regions around the world. With 100-plus overseas distributors, more than 9,000 overseas retail outlets, and over 180 duty-free shops at home and abroad, the Chinese baijiu producer's sales network spans over five continents on the globe and important global free ports. Chinese baijiu, as an ideal vehicle to link Chinese brands and culture with the international community, makes deeper connections with global consumers thanks to the resonation between Chinese and foreign cultures, said Liang Zhiyong, deputy president of China Economic Information Service. During the "going global" journeys, Liang suggested Chinese baijiu makers taking into thorough consideration of tariffs, compliance, cultural differences, localization, and consumer participation in products R&D to better adapt to overseas demands and expand consumption scenarios. Original link: https://en.imsilkroad.com/p/342373.html
Partnership with Tottenham Hotspur deepens Tiger's commitment to championing football passion and collective progress, aligning with its belief that progress is not a solo act SINGAPORE, Dec. 17, 2024 /PRNewswire/ -- Tiger® Beer continues to champion boldness and progress, proudly becoming the Official International Beer Partner of Tottenham Hotspur Football Club. This marks Tiger's second partnership with a prominent English Premier League club, following its recent sponsorship announcement of Manchester United. Through these multi-year partnerships, the iconic Asian brewer reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to the clubs they love. Tiger® Beer expands football partnerships, becomes Official International Beer Partner of Tottenham Hotspur Football Club Experience the full interactive Multichannel News Release here: https://www.multivu.com/tiger-beer/9307951-en-tiger-beer-expands-football-partnerships-becomes-official-international-beer-partner-yottenham-hotspur-football-club "At Tiger® Beer, we believe that individual courage is rooted in collective support," said Sean O'Donnell, Global Brand Director of Tiger® Beer. "Our partnerships with iconic clubs like Tottenham Hotspur, embody our belief that progress isn't a solo act. Together, we celebrate teams and the collective spirit that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another." Tiger® Beer's expanding football partnerships underscores its commitment to fuelling football passion in Asia and beyond. With over 195 million fans in Asia, Spurs are a natural ally in Tiger® Beer's commitment to ignite football passion throughout the region. Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: "It is fantastic to be partnering with another industry-leading brand in Tiger, with the aim of engaging our fans in Asia through unique experiences aimed at bringing people together through the power of football." Harnessing the insights from its recent survey of 2,000 football fans, where almost 3 in 4 view fan activities as crucial to unite supporters of their chosen club, Tiger® Beer is dedicated to delivering thrilling fan experiences for Spurs fans. These will include activations, opportunities to watch the team train and exclusive training and coaching experiences. Together with Tiger® Beer, football fans around the globe can uncage their tigers and unite as one to celebrate their football passion. Fans are invited to join the journey as Tiger® Beer and its partners come together to create unforgettable, legendary experiences. Fans can follow @tigerbeer on Instagram for exclusive events, promotions, and opportunities to engage with their favourite clubs like never before. Enquiries: Joey Brophy, Global Brand PRjoseph.brophy@heineken.com About Tiger®: Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes there is a tiger within each of us, which deserves to live uncaged. Progress is not a solo act — by drawing courage from those around us, there are no limits to what we can achieve. For more information, please visit www.tigerbeer.com With over 195 million fans in Asia, Spurs are a natural ally in Tiger® Beer’s commitment to ignite football passion throughout the region Tiger® Beer’s expanding football partnerships underscores its commitment to fuelling football passion in Asia and beyond  Tiger Beer | Tottenham Hotspur: Together Roars Louder
HONG KONG, Dec. 16, 2024 /PRNewswire/ -- Following last year's successful series of events in Asia, European Wine Ambassadors has been tasked in 2024 to further build on the reputation and create awareness for three European Wine Regions: the Interprofessional Wine Council D.O. La Mancha, Unione Consorzi Vini Veneti – U.VI.VE., and the National Interprofessional Organization of Vine and Wine of Greece (EDOAO). BUSAN – SINGAPORE - TAIPEI In May 2024, European Wine Ambassadors successfully hosted an intensive series of tailored masterclasses in Busan, Singapore, and Taipei, attracting over 150 wine professionals eager to explore and taste 48 wines from wineries associated with the three wine regions. These events not only showcased the rich flavors of European wines but also facilitated vital discussions on sustainability, biodiversity, and the unique ecosystems that influence winemaking. A diverse audience of importers, distributors, hospitality professionals, sommeliers, and media representatives fostered a collaborative and enriching atmosphere. The tour reflected the ongoing efforts of the Interprofessional Wine Council D.O. La Mancha, Unione Consorzi Vini Veneti – U.VI.VE., and the National Interprofessional Organization of Vine and Wine of Greece (EDOAO) to connect with emerging markets in Asia, focusing on countries and regions like Singapore, South Korea (Seoul), and Taiwan (Taipei). HANGZHOU The first masterclass in China this year was held on October 17th in Hangzhou, drawing a full house of 70 participants on-site, with an additional 150 joining us in the XET virtual classroom via live stream. China is a vital market for the Interprofessional Wine Council D.O. La Mancha, Unione Consorzi Vini Veneti – U.VI.VE., and the National Interprofessional Organization of Vine and Wine of Greece (EDOAO). As the world's largest consumer of red wine, China presents significant opportunities for European wine producers to expand their reach and engage with an increasingly sophisticated audience. With a rapidly growing interest in wine culture, Chinese consumers are becoming more discerning, seeking high-quality wines from established wine regions. STUDY TRIP D.O. LA MANCHA – WINES OF GREECE From September 9th -13th, a study trip with Chinese importers and media reignited interest in the La Mancha region. Participants enjoyed wine tastings at the Regulatory Council and visited key wineries during the harvest season, allowing them to experience D.O. La Mancha's rich offerings firsthand. Despite recent market challenges, D.O. La Mancha remains optimistic about reviving Chinese wine consumption. In 2023, China was the fourth-largest buyer of D.O. La Mancha wines, showcasing the region's potential in the Asian market. This study trip provided a unique opportunity for participants to connect with the heart of La Mancha's vineyards, experiencing the dedication that goes into crafting exceptional wines during one of the most important times of the year. Following their experience in La Mancha, the participants traveled to Greece, exploring stunning vineyards and exceptional wines at the Cooperative of Samos, Costa Lazaridi Estate, and Avantis Estate. In Athens, they embraced the rich culture of the region, with highlights including visits to the Acropolis and a fantastic dinner at Zoinos Winery. Moreover, the export of Greek wines to China has been steadily increasing, reflecting the country's rising popularity among Chinese consumers. As more consumers seek unique and high-quality wine options, Greek wines are carving out a notable presence in this competitive market. Chinese consumers have a strong affinity for Greek varietals, especially Xinomavro, Moshofilero, and Aghiorghitiko. HONG KONG INTERNATIONAL WINE & SPIRITS FAIR (HKIWS) - UVIVE From November 7th to 9th, the European Wine Ambassadors presented tailored three Unione Consorzi Vini Veneti – U.VI.VE – seminars at the Hong Kong International Wine & Spirits Fair (HKIWS) 2024. Hosted by Ivan Hui, these sessions showcased a curated selection of exceptional Prosecco and Valpolicella wines from the Veneto region of Italy. Each day welcomed a full house of 40 attendees for the 45-minute masterclasses, where participants tasted four wines—two sessions focused on Prosecco (on the 7th and 9th) and one on Valpolicella (on the 8th). SEOUL On November 27th, The European Wine Ambassadors Campaign celebrated the second masterclass in Korea this year with an engaging event in Seoul, where 50 wine professionals participated. Insoon Lee guided attendees through sixteen wines from Greece, Italy (Unione Consorzi Vini Veneti), and Spain (D.O. La Mancha). Participants had the opportunity to hear from representatives of both Spain and Greece, including Mr. Darío José Sáez Méndez, the Economic and Commercial Counsellor from the Embassy of Spain in Seoul, and Mr. Konstantinos Daskalopoulos, Trade Commissioner of the Embassy of Greece. SHANGHAI – XIAMEN – HONG KONG The Campaign concluded with three wine masterclasses held across China. The series began in Shanghai, where 72 attendees participated, guided by knowledgeable presenters Ofilos Wu and Scarlett Ma. The Masterclass in Shanghai received strong backing from the governmental agencies of Spain, Greece, and Italy. Mr. Georgios Partheniou, the Consul General of Greece in Shanghai, and Regino Serrano, the market analyst of ICEX in Shanghai, delivered brief speeches to welcome participants. Additionally, Guliano Martini, Deputy Trade Commissioner of the Italian Trade Agency, spoke about the Italian wine market, highlighting its unique qualities and encouraging attendees to explore the diverse offerings from their respective countries. Next, in Xiamen, 61 guests attended in person, while around 100 joined the session online. Feedback from participants indicated a strong appreciation for the engaging format and the depth of knowledge shared by the conductors. This event continued to highlight the wines from the three regions. Finally, in our last session in Hong Kong, 50 participants enjoyed a tasting of 17 outstanding wines from these three vibrant regions. Ivan Hui led an engaging presentation, guiding everyone through the unique characteristics of each wine and the varied grape varieties. We were also honored to hear from Mr. Luis Martinez, who shared insights on La Mancha wines, and Ms. Paola Bellusci, the Italian Trade Commissioner of the Italian Trade Agency -ITA- in Hong Kong, who proudly highlighted Italy's commitment to quality wines. Throughout the series, attendees praised the informative presentations and the opportunity to explore various grape varieties and terroirs. This series emphasized the growing interest in European wines across Mainland China, Hong Kong, Taiwan, Korea, and Singapore. For more information, please visit the campaign's website: http://euwineambassadors.com/ CONTACT: European Wine Ambassadors China: Ms. Ines Liu Ph: +86 136 1170 0868 Email: shanghai@perspectiva.asia Ms. Pey Pey Wu Ph: +852 9090 9243 Email: peypeywu@perspectiva.asia European Wine Ambassadors other countries: Ainhoa MombielaPh: + 852 54431582Email: ainhoa@perspectiva.asia ABOUT THE BENEFICIARIES D.O. La Mancha is a Spanish Denominación de Origen Protegida (DOP) for wines, with over 190,000 hectares planted to vines, and it is the largest continuous vine-growing area in the world. It is located in the autonomous region of Castilla-La Mancha in central Spain. La Mancha has a vast wine-growing tradition, which, added to a series of characteristic geological, geographical, and climatic elements that define it, make it an ideal territory to produce excellent grapes and subsequently give life to great wines, with very peculiar nuances. La Mancha wines are today among the most exquisite and prestigious in the world, they are tasted throughout Spain and also exported to the five continents, turning Castilla-La Mancha into the leading Autonomous Region of Spain in terms of wine exports in volume. The Unione Consorzi Vini Veneti – U.VI.VE. was set up thirty years ago involving almost all the region's Consorzi di Tutela (wine protection consortia). A far-sighted decision that has produced results over time. The U.VI.VE.'s main role is to represent Veneto's DOC wine sector. Through the consortia, it coordinates the crucial monitoring and control activities of the production and marketing of Veneto DOC and DOCG wines, also intending to combat fraud and abuse affect designations of origin and consortium brands. This protection ranges from guarantees for traceability to winemaking using traditional methods. Strict controls cover every single step of the entire wine-production chain, from the vineyard to the shop shelf. National Interprofessional Organization of Vine and Wine of Greece. Greece has arguably one of the longest wine histories in the world as wine has always been an integral part of Greek culture since antiquity. Greece might not be the first country to produce wine, but what can be attributed to Ancient Greece is the development of a culture encompassing all aspects of wine: vine growing, production, legislation, trading, and, of course, the art of consuming wine. Despite their huge heritage, the Wines of Greece can promote themselves solely by virtue of their present attributes and not past glories. In the last three decades, a wind of change has been blowing through Greek wine production, turning a relatively traditional agricultural sector into a cutting-edge entity in today's wine world. Greek producers have invested heavily in people, education, know-how, and technology, starting a steep learning curve.
MADRID, Dec. 15, 2024 /PRNewswire/ -- In a thrilling display of speed, precision, and skill, Slovak sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final. Held at the renowned GAMERGY gaming festival in Madrid, the event brought together 18 elite sim racers from around the globe, under the eye of four-time world champion Max Verstappen in a bespoke Heineken Player 0.0 arena. Heineken Player 0 0 2024 Max-Verstappen with-Finalists The iconic Zandvoort racetrack provided the backdrop for an electrifying battle, where Jernej Dovžan from Slovakia triumphed against fierce competition, claiming the title and global recognition as the ultimate sim racing talent. Adding to the excitement, Max Verstappen, Heineken® 0.0 ambassador, took to the stage to meet fans and celebrate the finalists, highlighting the growing intersection of esports, motorsport, and responsible consumption. Verstappen commented, "It's incredible to see the passion and dedication of these racers. Player 0.0 continues to showcase the importance of skill, focus, and making the right choices—not just in racing, but in life." Player 0.0 is a core initiative of Heineken®'s When You Drive, Never Drink platform, reinforcing the message that "The Best Driver is the One Who Is Not Drinking." With a mission to promote responsible consumption, the competition engages new audiences through the dynamic world of gaming. Launched in 20 countries, this year's Player 0.0 contest introduced a bespoke and innovative mobile game as the entry point for the competition, enabling participants from all backgrounds to join the competition. The event continues to expand Heineken®'s commitment to creating safer roads through engaging, impactful platforms. "This year's Player 0.0 Final reflects our dedication to blending innovation, responsibility, and entertainment," said Natacha Volpini, Global Head Of Digital Consumer Innovation. "Through initiatives like this, we're reaching new audiences and inspiring responsible choices worldwide." As the 2024 season concludes, Heineken® looks ahead to even bigger plans for Player 0.0 in 2025, continuing to champion responsible consumption and innovative fan experiences. About Player 0.0: Player 0.0, part of Heineken®'s "When You Drive Never Drink - The Best Driver" initiative, redefines the choice of a designated driver, focusing on sobriety as the key criterion. This global campaign, prominently featuring four-time F1 champion Max Verstappen, builds on Heineken's legacy of promoting responsible drinking. Initially launched in 2021, Player 0.0 combines interactive virtual gaming with the experience of enjoying Heineken 0.0, bringing the responsible drinking message to life. Participants engage in a virtual competition, with opportunities to win various prizes and a chance to compete in the Player 0.0 Global final event. Player 0.0 exemplifies Heineken®'s commitment to responsible consumption and enhancing social life. About Heineken®: HEINEKEN® is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN® has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on X via @HEINEKENCorp. Heineken Player 0 0 2024 finalist Heineken Player 0 0 2024 Max Verstappen Heineken Player 0 0 2024 winner Heineken Player 0 0 2024 finalists Heineken Player 0 0 2024 Heineken-Arena
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