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90% of Micro, Small and Medium-sized Enterprises (MSMEs) in ASEAN-6[1] stated that they would not be able to export without e-commerce. U.S. among top priority destination countries today and in the next 5 years for ASEAN-6 MSMEs exporting through e-commerce. Thousands of businesses in Southeast Asia (SEA) – many of which are micro, small and medium-sized businesses – export their products to the U.S. through Amazon Global Selling. The number of new SEA sellers selling in the U.S. through Amazon Global Selling increased by 50% year over year[2]. SINGAPORE - Media OutReach Newswire – 13 November 2024 - Today, Amazon Global Selling (AGS) shared the results of a report about the opportunities and challenges faced by micro, small, and medium-sized enterprises (MSMEs) in the ASEAN-6 countries—Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines—as they navigate the expanding global e-commerce landscape. According to the report conducted by Access Partnership and commissioned by Amazon Global Selling, ASEAN-6's B2C e-commerce export revenue was estimated at USD 18.9 billion in 2023, with MSMEs accounting for 38% of this total. Assuming the current pace of e-commerce adoption and export, this could rise to USD 30.4 billion by 2028, with MSMEs potentially increasing their share to 48%. 90% of MSMEs in ASEAN-6 said that they would not be able to export without e-commerce. The report indicates that the U.S. are among the top priority destination countries today and in the next 5 years for ASEAN-6 MSMEs exporting through e-commerce. Anand Palit, head of Southeast Asia for Amazon Global Selling said: "e-commerce unlocks a world of export possibilities for MSMEs and entrepreneurs by offering direct access to a global customer base and a chance to carve their own path on the international stage." Amazon Global Selling, which helps businesses from anywhere in the world to launch a global business on Amazon, has dedicated teams in Southeast Asia to help prospective and existing Amazon sellers and support local entrepreneurs to tap into this new export opportunity. Anand Palit added: "Thousands of businesses in Southeast Asia sell their products in Amazon's U.S. store through Amazon Global Selling, and the number of new sellers in Southeast Asia selling on Amazon.com has increased by 50% in 2024 compared to last year[3]." Challenges faced by ASEAN-6 MSMEs exporting through e-commerce However, according to the report, nine out of ten MSMEs identify a lack of understanding of foreign export regulations and high logistics costs as their primary obstacles. 90% of MSMEs agree that lack of knowledge of e-commerce import regulations in destination countries impede their ability to export via e-commerce. The top country MSMEs seek to bridge their gap in the knowledge of e-commerce export regulations is the U.S. Amazon provides its selling partners with a variety of tools, services and programs - including educational resources on destination country regulations and international shipping - which simplify critical aspects of selling to customers around the world. SEA selling partners can benefit from Amazon's state-of-the-art international logistic capabilities to help them move products more easily and cost effectively across borders. Amazon's end-to-end Supply Chain by Amazon service, simplifies operations and optimizes inventory placement for selling partners, unlocking faster delivery speeds from factories to customers. SEA businesses selling in the U.S. on Amazon can also provide U.S. customers with fast, premium shipping with Fulfilment By Amazon (where Amazon can pick, pack, and ship orders in the U.S. on behalf of its selling partners) at a cost that is 70% less per unit than comparable premium options offered by other U.S. fulfilment services. Alisha Tan, Marketing Director of Malaysia-based Galano Furniture, selling with Amazon in North America said: "We have adopted Fulfillment by Amazon (FBA), which has offered us peace of mind in terms of customer service and last-mile delivery. We have seen a remarkable business growth in 2023 and are looking forward to expanding our presence to Amazon Canada, UK, and Germany in 2024." Amazon tools also help simplify listing products across countries with automated translation and currency conversion capabilities for managing pricing and receiving disbursements. Altogether, Amazon makes it dramatically easier for small businesses to sell globally. SUNHOUSE, a Vietnamese home and kitchen appliances brand, chose Amazon as its first store to drive its global e-commerce expansion. "Expanding into international markets is an essential and strategic move for Sunhouse to assert the standing of both Vietnamese enterprises and brands on the global stage. This path, while essential, is fraught with anticipated challenges. However, throughout this ambitious journey, Amazon has been a key partner, standing alongside Sunhouse and supporting us in overcoming the hurdles of global market entry. Being a selling partner on Amazon has allowed us to list and promote our products swiftly to global consumers, particularly in the U.S. market, and continuously evaluate and refine our strategies. With Amazon's support, we've optimized our cost structure, boosted revenue, and set the foundation for continuous growth over the next three years," said Mr. Le Tung, Chief Marketing Officer of Sunhouse. Joseph Zapanta, Chief Operating Officer of Argon40, a Philippine-based distributor and manufacturer of consumer electronics products said: "The main benefit of selling on Amazon is being able to reach customers in the U.S. directly without the necessity of setting up a physical store there. As an emerging brand and a start-up company, selling on Amazon enabled us to be on the same stage as established brands." Government-industry partnerships According to the report, over 90% of MSMEs surveyed agree that government-industry partnerships could help them better navigate foreign markets, while 92% emphasize the importance of online resources for enhancing their e-commerce capabilities. While the potential for growth in e-commerce exports is significant, the report highlights the necessity of coordinated efforts to empower MSMEs, ensuring they can fully engage in and benefit from the global digital economy. This is why Amazon Global Selling actively works with government agencies across ASEAN to support local sellers reach global customers. In Singapore, AGS collaborated with Enterprise Singapore and Singapore Business Federation to launch the Cross-Border Brand Launchpad Program[4] which will equip over 100 local MSMEs with the skills to launch and scale their brands globally. Thanks to this program, Singapore-based Everiday Foods has rapidly expanded its reach beyond Singapore. Founder Riyana Rupani credits the program with helping the brand break into the competitive U.S. destination, where demand for their healthy products has surged. "Without Amazon Global Selling, she says, it would have been a daunting task to connect with U.S. customers on such a large scale. Today, Everiday Foods is thriving, sharing its message of wellness with a global audience." In Malaysia, Amazon Global Selling recently entered into a Memorandum of Understanding (MoU) with the Malaysia External Trade Development Corporation (MATRADE) to bolster export capabilities of Malaysia's MSMEs[5] and in Thailand, AGS is strengthening of their collaboration with Thailand's Department of International Trade Promotion (DITP) to help more Thai brands sell in the Amazon U.S. store.[6] Read the full report here: Transforming Trade: The E-commerce Revolution in ASEAN Businesses across Southeast Asia can learn more about Amazon Global Selling on https://sell.amazon.com.sg/north-america/us or join us at the upcoming Southern Seller Fest. [1] Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines [2] From January to September 2024 versus January to September 2023. [3] From January to September 2024 versus January to September 2023. [4] https://www.aboutamazon.sg/news/company-news/amazon-global-selling-launches-its-first-cross-border-e-commerce-brand-launchpad-in-singapore-to-help-smes-unlock-growth-opportunities-in-cross-border-e-commerce [5] https://press.aboutamazon.com/sg/smb/2024/6/matrade-and-amazon-sign-memorandum-of-understanding-mou-to-empower-malaysia-smes-to-go-global [6] https://press.aboutamazon.com/sg/smb/2024/9/thailands-department-of-international-trade-promotion-and-amazon-global-selling-sign-memorandum-of-understanding-to-help-more-thai-brands-sell-in-the-u-s-in-the-amazon-store Hashtag: #AmazonGlobalSellinghttp://sell.amazon.com.sgThe issuer is solely responsible for the content of this announcement.About Amazon Global SellingAmazon Global Selling helps businesses from anywhere in the world to launch a global business, reach Amazon customers around the world and build international brands. Through selling in Amazon stores, sellers of different types and scale can reach millions of Amazon customers worldwide, including 200 million+ Prime customers in overseas Amazon stores; and more than five million business and institutional buyers in the USA, Europe, and Japan. About Access Partnership’s survey of MSMEs on e-commerceAccess Partnership conducted a survey to understand the B2C e-commerce export opportunity for MSMEs in ASEAN-6. The MSME survey was carried out with 700 MSMEs (100 MSMEs each in Singapore, Thailand, Indonesia, and the Philippines, and 300 MSMEs in Vietnam) that conduct B2C e-commerce in their operations. The sample size of respondents is statistically significant based on the total number of MSMEs engaged in e-commerce in the region, at a 90% confidence level.
Singapore Sellers Achieved Double-Digit Sales Growth in 2023 Continue to Support Singapore Sellers to Prepare for Amazon's 10th Prime Day Event, Returning This July 16 & 17 SINGAPORE - Media OutReach Newswire - 28 June 2024 - Amazon Global Selling Singapore today released its 2024 Amazon Global Selling Trend Report titled "Fostering Entrepreneurship & Building Global Brands," detailing the opportunities in cross-border e-commerce (export e-commerce) for Singapore entrepreneurs, the performance highlights of local sellers on Amazon's stores and the inspiring stories of successful local entrepreneurs. According to the report, Singapore sellers maintained their momentum in 2023 and achieved double-digit sales growth on Amazon's international stores. 2024 Amazon Global Selling Trend Report By leveraging Amazon's global tools and resources to reach worldwide customers on Amazon's international stores, Singapore sellers hit record sales during Prime Day 2023. With Amazon's 10th Prime Day Event returning this July 16 & 17, the Amazon Global Selling Singapore team is working closely with local sellers to empower them for another successful Prime Day. Anand Palit, Head of Amazon Global Selling, Southeast Asia, said: "We believe that Singapore sellers have high potential in cross-border e-commerce industry, and we're committed to fueling their success by providing the knowledge and online export expertise they need to thrive on a global scale. This includes leveraging Amazon's global resources and local efforts, such as the Cross-border Brand Launchpad Program jointly launched through collaboration with Enterprise Singapore and the Singapore Business Federation. This program equips local entrepreneurs with cross-border e-commerce skills, helps them access the burgeoning opportunities of this sector, and build a long-term global business." Three Key Takeaways from the 2024 Amazon Global Selling Singapore Trend Report: Singapore sellers are primed to capture the global e-commerce opportunity The 2024 Amazon Global Selling Singapore Trend Report paints a promising future for Singapore sellers engaging in export e-commerce. Revenue from B2C e-commerce export is projected to more than double from $1.7 billion in 2022 to $3.9 billion by 2027, if they invest in cross-border e-commerce. With 44% and 36% of Singapore MSMEs eyeing opportunities in the United States and United Kingdom, respectively[1], cross-border e-commerce allows sellers to bypass traditional B2B models and connect directly with a global customer base. Singapore sellers are establishing themselves on Amazon's international stores Singapore sellers, with their high-quality products and brands, have received wide recognition from global customers on Amazon's international stores. KeaBabies, a home-grown brand providing eco-friendly, high-quality baby products, started selling their first batch of baby goods on Amazon.com in 2017. Within a year, KeaBabies expanded to Europe, and today, their products can be found across 10 Amazon stores worldwide, including North America, Europe, Singapore, and Australia. During Prime Day 2023, they reached over USD$1 million in sales on Amazon's global stores over the two-day event. Their Baby Wrap Carrier was also ranked as the Best Seller[2] in its category. Jane Neo, Chief Business Officer & Co-founder of KeaBabies, said: "Selling on Amazon enabled us to expand to 10 countries within two years. 2023 was a phenomenal year for us, achieving S$78 million in global sales. Amazon has the robust infrastructure, logistics, and trustworthiness to support a seamless shopping experience for our customers and establish credibility for our products." Empower Singapore Sellers to Scale Globally through Innovative Tools, Programs, and Services Amazon Global Selling has set up a dedicated team in Singapore to introduce the export e-commerce opportunity since 2019 and has been committed to supporting Singapore entrepreneurs in tapping into this new business model. In 2023, Amazon Global Selling Singapore held its annual Amazon Global Selling Summit, the flagship event for aspiring, current, and experienced sellers in Singapore and Southeast Asia to unlock their selling journey on Amazon's international stores. The team also worked to foster a thriving local seller community by connecting sellers through the Amazon Seller Ambassador program and by providing regular networking events and introductions on tools, programs, and policies on Amazon's global stores. On learning and development, the Amazon Seller Education team in Singapore has provided a comprehensive library of resources for Singapore sellers. The readily available content covers the sellers' journey, from registration to launching and expanding their businesses globally. In 2023, the team launched an interactive training program, offering online courses with real-time interaction. This program has attracted over 5,000 attendees. To view the full 2024 Amazon Global Selling Trend Report, visit sell.amazon.com.sg/amazon-global-selling-trend-report-2024. [1] Research from Alpha Beta [2] Based on Amazon.com Best Sellers Ranking as of May 2024 Hashtag: #AmazonGlobalSellinghttp://sell.amazon.com.sgThe issuer is solely responsible for the content of this announcement.About Amazon Global SellingAmazon Global Selling helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through selling on Amazon, sellers of different types and sizes can directly reach Amazon's hundreds of millions worldwide active customer accounts, including more than 200 million Prime customers worldwide; and more than six million of business customers worldwide. To learn more, please visit: sell.amazon.com.sg
Empowering entrepreneurs and SMEs with cross-border expertise to take local brands global SINGAPORE - Media OutReach - 11 October 2023 - Amazon Global Selling Singapore today unveiled its 2024 strategic priorities at the Amazon Global Selling Summit 2023 (Southeast Asia) and signed a Memorandum of Understanding (MOU) with Nanyang Polytechnic's Singapore Institute of Retail Studies (NYP-SIRS). According to the MOU, the two parties will join hands to bolster online export capabilities of Singaporean entrepreneurs and small and medium enterprises (SMEs) and will further empower them in going global. The program aims to equip around 800 Singaporean entrepreneurs and SMEs with the knowledge and skillsets to take their business online in the next three years and help them seize cross-border ecommerce (CBEC) opportunities. At the summit, Amazon also introduced a fee-waiver for new sellers from Southeast Asian countries. Synergistic Collaboration with NYP-SIRS The value of B2C e-commerce sales earned by Singapore firms from overseas sales has the potential to more than double from S$1.7 billion in 2022 to S$3.9 billion by 2027, if they invest in cross-border e-commerce. These are findings from the recently launched 'Local Sellers, Global Consumers: Capturing the e-commerce export opportunity in Singapore' study[1], which surveyed over 300 SMEs from Singapore. One of the key strategies of the Retail Industry Transformation Map (ITM) 2025 led by Enterprise Singapore is to build global Singapore brands and support internationalization. This is also the main backdrop of the MOU between Amazon Global Selling Singapore and NYP-SIRS. Amazon Global Selling's vision is to help businesses benefit from global digital transformation, build international brands and directly reach Amazon customers worldwide. Through the collaboration, the two parties plan to jointly coordinate and organize trainings and courses, so as to empower entrepreneurs and SMEs to have the opportunity of operating on the same stage as established brands and to win global customer recognition. Singapore entrepreneurs, SMEs and retailers can look forward to availing themselves of initiatives and programmes such as product sourcing best practices, study missions, and workshops for product development that can tap on the global consumption trends. The goal is to elevate the training and support available to CBEC sellers, particularly those with their sights set on North America. Amazon Global Selling and NYP-SIRS plan to work together to explore more initiatives to encourage and support the adoption of cross-border e-commerce among entrepreneurs and SMEs. Over the course of three years, the program aims to equip around 800 Singaporean entrepreneurs and SMEs with the knowledge and skillsets required to jumpstart and nurture their CBEC businesses. Anand Palit, Head of Amazon Global Selling, Southeast Asia, said: "This collaboration marks a key milestone in our continuous journey of empowering Singapore SMEs and entrepreneurs to thrive on a global scale. As the e-commerce landscape rapidly evolves, our commitment remains resolute in equipping local entrepreneurs and businesses with the knowledge, resources, and online export expertise essential for sustained international success. We recognize the immense potential within Southeast Asia and envision a future where our joint efforts with industry collaborators will serve as a catalyst for the region's entrepreneurial community. Together, we will not only navigate the opportunities and complexities of cross-border e-commerce but also pioneer innovative solutions that keep local brands at the forefront of global cross-border e-commerce." Russell Chan, Principal & CEO, Nanyang Polytechnic, said: "By being aware of what local businesses wanted and needed, we were able to work with Amazon Global Selling so that this collaboration delivers real, immediate and practical initiatives which tap into Amazon's global expertise and insights, as well as NYP-SIRS' experience and know-how in the retail space. This region is quickly developing into a powerhouse for the B2C cross-border market – and this collaboration is poised to make considerable impact." Empowering Business Success at Amazon Global Selling Summit 2023 (Southeast Asia) Themed 'Go Global from the Get Go', this year's Amazon Global Selling Summit (Southeast Asia) will showcase inspirational success stories from sellers across the region, illustrating how they harnessed Amazon's innovative services and tools to achieve their goals of selling internationally in North America and Europe. At the summit, Amazon Global Selling also outlined four strategic priorities for its business in Southeast Asia in 2024: Introducing global infrastructure and resources, strengthening local industry and entrepreneurship collaborations, enhancing product innovation and services to improve seller experience, and comprehensive global brand-building solutions. Furthermore, Amazon Global Selling announced additional initiatives to bolster support for Southeast Asian sellers. Amazon Global Selling Strategic Priorities for 2024 Introducing global infrastructure and resources: Amazon is constantly investing in global infrastructure and supply chain innovation to help optimize and simplify the fulfilment and delivery needs of sellers. FBA (Fulfilment by Amazon) offers a fast and reliable service that helps sellers reduce the operational burden so that they can focus on their brand and product innovation. This September, Amazon introduced Supply Chain by Amazon[2], an end-to-end, fully automated set of supply chain services that will provide sellers with a complete solution to quickly and reliably move products from manufacturing locations to customers around the world. Strengthening local industry and entrepreneurship collaboration: Amazon Global Selling will continue actively strengthening collaborations with governments, industry associations, and institutes of higher learning in the region, to empower entrepreneurs and upskill SMEs in CBEC. These efforts and collaborations, such as with NYP-SIRS, Enterprise Singapore, Singapore Business Federation (SBF), and the Department of International Trade Promotion (Thailand) not only facilitate knowledge sharing, but also bolster online export capabilities. Enhancing product innovation and services to improve seller experience: Amazon is committed to introducing innovative products and services to reduce seller frictions and improve seller experiences. To simplify how sellers create more thorough and captivating product descriptions, a set of generative AI capabilities were just launched to make it faster and easier for sellers to list new products[3]. In Southeast Asia, where credit card penetration is relatively low[4], Amazon recently launched debit card acceptance on Amazon stores for sellers in Southeast Asia countries such as the Philippines, Malaysia and Thailand to enhance the seller registration experience in these regions. Comprehensive global brand building solutions: Amazon supports businesses of all sizes to launch and build a successful brand and offers comprehensive solutions for brands seeking to establish a global presence. Beyond advertising tools, brand owners in the region can also look forward to newly introduced tools such as the Customer Loyalty Dashboard to help brand owners build stronger relationships with customers and boost brand and product-level loyalty[5], as well as Brand Tailored Promotions which helps brands offer promotional codes to potential and new customers. Steadfast Commitment Anand Palit, Head of Amazon Global Selling, Southeast Asia, added: "Amazon Global Selling Singapore has been constantly strengthening and expanding our support for Singapore and Southeast Asian sellers, working closely with key partners. We remain steadfast in our commitment to help Singapore and Southeast Asian regional businesses grow into global brands. This commitment involves enhancing the capabilities of local entrepreneurs, and SMEs in the dynamic CBEC landscape, as well as leveraging Amazon's active customer base, global infrastructure and innovative products. Subscription Fee Waiver for New Sellers: To further support new sellers and provide more opportunities to those who are open to explore cross-border e-commerce opportunities, Amazon is also offering a six-month discount on its Professional Selling plan to sellers located in Singapore, the Philippines, Thailand, Malaysia and several other Asia regions who register to sell in North America stores. Sellers who register with Amazon Global Selling for the first time can pay a total of USD 1[6] for the first 6-months' subscription fee (USD 1 for first month and USD 0 for the following 5 months), instead of paying the standard fee for the Professional Selling Plan. This initiative lowers the entry cost for SMEs who are planning to set up a global business and helps them to kick-start the first step financially. Grey Tan, Founder of Thiccly, said: "Fulfilment by Amazon (FBA) has been a game changer for my business. With FBA, our business became scalable with a global reach from Day 1. Instead of being swamped with operational logistics of packing orders for our Thiccly GrowPoles, we can focus on product design. In the first year of selling through Amazon Global Selling, we launched 6 new products within 12 months, and scaled our revenue 5 times. And we're on track to grow our revenue 400% year-on-year in 2023. Beyond plant care, Amazon Global Selling gave us the confidence to start a new venture." To learn more about the millions of small and medium-sized businesses from around the world growing with Amazon, visit: aboutamazon.com/supporting-small-businesses. More information about selling on Amazon can be found here: https://sell.amazon.com.sg/north-america/us More information about Amazon Global Selling Summit (Southeast Asia) can be found in this link. [1] Access partnership [2] https://www.aboutamazon.com/news/small-business/supply-chain-by-amazon?utm_source=amazonnewsletter&utm_medium=email&utm_campaign=091423&utm_term=supplychain [3] https://www.aboutamazon.com/news/small-business/amazon-sellers-generative-ai-tool [4] https://www.statista.com/statistics/675371/ownership-of-credit-cards-globally-by-country/ [5] https://sellingpartners.aboutamazon.com/new-insights-for-sellers-into-customer-behavior-preference [6] Seller will be charged USD 1 for the first month if registering from Seller Central US (sellercentral.amazon.com), and USD 0 for the following 5 months. The charge may vary depending on the store of registration (US, Canada, Mexico). After the promotional period is over, seller will be charged standard professional selling subscription fees, which is USD 39.99 per month when selling on Amazon.com. Hashtag: #AmazonGlobalSellingThe issuer is solely responsible for the content of this announcement.Amazon Global Selling Amazon Global Selling helps businesses from anywhere in the world to launch a global business, reach Amazon customers around the world and build international brands. Through selling on Amazon stores, sellers of different types and scale can reach millions of Amazon customers worldwide, including 200 million+ Prime customers in overseas Amazon stores; and more than six million business and institutional buyers in the USA, Europe, and Japan. For more information about global selling opportunities in North America, please visit: https://sell.amazon.com.sg/north-america/us
This year’s theme ‘Go Global from the Get Go’ sets the tone for a 2-day event where current and aspiring sellers can learn more on how to scale their businesses through cross-border e-commerce SINGAPORE - Media OutReach - 29 September 2023 - Amazon Global Selling today announced the Amazon Global Selling Summit 2023 (Southeast Asia) will be held at the cross-border e-commerce theatre at this year's eCommerce Expo Asia, a key e-commerce industry event. Located at the Marina Bay Sands Expo & Convention Centre on 11-12 October with the theme, 'Go Global from the Get Go', Amazon Global Selling Summit (Southeast Asia) 2023 aims to support all aspiring, new, and experienced sellers in Singapore and across the Southeast Asia region in taking their brand global through Amazon stores in North America, Europe, and worldwide. With nearly 20 sessions and over 10 breakout consultation groups across the 2 days on cross-border e-commerce, attendees will hear, learn, and network with subject matter experts from Amazon Global Selling as well as top Amazon Global Sellers from Singapore, US, and Australia who will share more about their experiences in their journey of selling on Amazon. There will also be breakout sessions catered to different seller stages that will provide insights on a variety of topics such as shipping and fulfillment, e-commerce store optimizations, product research and sourcing, multi-channel brand building and advertising. Attendees to the summit can attend free learning sessions at the cross-border e-commerce theatre, have consultations at the Amazon Global Selling pavilion, and network with more than 10 cross-border e-commerce service providers with expertise in logistics, sourcing, trademarking, and cross-border returns and more. Business owners, aspiring sellers, and anyone interested in breaking into new opportunities overseas can tap into a vast network of resources that will be able to offer solutions to meet their business needs. Tens of thousands of attendees at Tech Week Singapore and the eCommerce Expo will be able to access the Amazon Global Selling pavilion. Anand Palit, Head of Amazon Global Selling, Southeast Asia, said, ''Our theme this year is 'Go Global from the Get Go', because we have seen and know that there is strong appetite for businesses in Singapore, and SEA countries such as the Philippines, Thailand and Malaysia, to grow their business through cross-border e-commerce. At this year's Summit, we aim to help businesses from these countries to discover innovative solutions and make better use of the selling and advertising tools from Amazon to continue to carve out new ways to bring their businesses to new heights." Demonstrating impact and showcasing seller success across the region The upcoming Summit will feature top Amazon Global Sellers from both Singapore, the US and Australia. Through the inspiring stories of these sellers, attendees can expect to learn from their experiences and hear first-hand, how they have leveraged Amazon's services and tools to scale their businesses globally. "As a local home fragrance brand that started in a humble HDB flat, Amazon Global Selling has been instrumental in the transformation of our brand into a global 7-figure brand, enabling Pristine to reach customers in US, Canada and in Europe. Our hotel-inspired fragrances are well-loved by our Amazon customers, gaining more than 20,000 5-star reviews. We are excited to introduce new products on Amazon.com such as our car diffusers in Q4 this year. We hope to become an 8-figure seller by the end of 2025," said Lincoln Thong, co-founder of Pristine, an Amazon global seller in the US, Canada, and UK. Tailored breakout sessions to meet diversified seller needs To address local sellers' needs, this year's Summit has three tracks in order to cater to the specific needs of the different types of sellers. Ready: For beginner sellers who are preparing to sell cross-border; Get Set: For intermediate sellers, who are readying the first shipment and planning the first sale; Go Global: for advanced sellers who are scaling, looking for sustained growth and building a global brand; Day 1 of Summit on 11 October will focus on the know-how for cross-border selling on Amazon.com with a.m. sessions suited for sellers in the beginner stage and p.m. sessions for intermediate sellers prepping their launch. Day 2 offers more beginner-friendly a.m. sessions followed by advanced sessions in the p.m. for existing sellers aiming to better scale their business internationally and use Amazon brand tools to optimize conversion and customer retention. At the Summit, Amazon Global Selling will also share about collaborations with local industry partners and discuss initiatives that will empower digital entrepreneurs to explore cross-border selling and brand building. For more information and event registration, please visit: https://sell.amazon.com.sg/north-america/global-selling-summit-2023 Hashtag: #AmazonGlobalSellingThe issuer is solely responsible for the content of this announcement.Amazon Global Selling Amazon Global Selling helps businesses from anywhere in the world to launch a global business, reach Amazon customers around the world and build international brands. Through selling on Amazon online stores, sellers of different types and scale can reach millions of Amazon customers worldwide, including 200 million+ Prime customers in overseas Amazon online stores; and more than six million business and institutional buyers in the USA, Europe, and Japan. For more information about global selling opportunities in North America, please visit: https://sell.amazon.com.sg/north-america/us
The new "Singapore Cross-border Brand Launchpad" program, which is developed together with Enterprise Singapore and the Singapore Business Federation, will help over 100 local Singapore MSMEs to launch and scale their brands, access export opportunities in the United States in the next two years As of May 2023, sales from Singapore sellers on Amazon global sites achieved double-digit growth YoY, and hit record performance during Prime Day 2023 Accelerated e-commerce export by MSMEs poised to nearly double revenues from S$1.7 billion in 2022 to S$3.9 billion by 2027, new study from Access Partnership reveals SINGAPORE - Media OutReach - 24 July 2023 - (NASDAQ: AMZN) – Amazon Global Selling today introduced the 'Amazon Global Selling Singapore Cross-border Brand Launchpad' program, in collaboration with Enterprise Singapore (EnterpriseSG) and Singapore Business Federation (SBF), to equip local entrepreneurs with cross-border e-commerce skills[1] and help them access burgeoning opportunities of this sector and build a long-term global business. The program will help over 100 local Singapore micro, small and medium enterprises (MSMEs[2]) to launch and scale their brands through Global Selling in the next two years and help at least 300 Singapore companies to equip them with knowledge set of cross-border e-commerce through a long-term knowledge collaboration. (L-R) Image of Kok Ping Soon, CEO of SBF; Anand Palit, Head of Amazon Global Selling, Southeast Asia; Alvin Tan, Minister of State for Trade and Industry; Soh Leng Wan, Assistant CEO, EnterpriseSG A first by Amazon Global Selling in Singapore, the program will help over 100 eligible local MSMEs launch their brands and scale in the United States (U.S.) with dedicated and tailored account management support and resources. Notably, MSMEs will receive support in areas including advisory on business growth and solutions, optimization of marketing and analytics tools, and know-how on achieving product standards certification in line with local regulations. Additionally, as part of a long-term knowledge collaboration, Amazon Global Selling is working with SBF to develop a dedicated cross-border e-commerce learning series for at least 300 Singapore companies. This will feature key topics including introduction to cross-border e-commerce business model, solutions to tackle common global e-commerce challenges, and relevant digital economy skills such as product selection and preparation, overseas market and consumer research, digital brand building and tools, performance optimization, cross-border logistics, and more. With seminars, business review, and business matching, the knowledge collaboration aims to empower local companies to develop a global business on the worldwide playing field. Global e-commerce has grown at an average rate of 12%[3] over the last several years and this is forecasted to continue into the future. Within e-commerce, the cross-border Business-to-Consumer (B2C) e-commerce market is experiencing growth with a global CAGR of nearly 28.4% during 2020-2027[4]. "Cross-border e-commerce is becoming increasingly crucial for the success of MSMEs. To fuel their long-term growth, we recognize the significance of local collaborations and local support," said Anand Palit, Head of Amazon Global Selling, Southeast Asia. "We look forward to growing our efforts with Enterprise Singapore and Singapore Business Federation to help local businesses seize the potential of the ever-expanding cross-border e-commerce and write the new chapter of Singapore MSME's transformation story." "To strengthen their competitive edge, businesses must equip themselves with the capabilities to explore new markets and adopt differentiated go-to market strategies. The size and vibrancy of the e-commerce market in the U.S. presents significant opportunities for Singapore businesses," said Soh Leng Wan, Assistant Chief Executive Officer, EnterpriseSG. "We are excited to partner with Amazon Global Selling to help Singapore businesses build their capabilities in cross-border e-commerce and unlock new drivers of growth." "SBF is pleased to partner with Amazon Global Selling and EnterpriseSG to launch the "Amazon Global Selling: Singapore Cross-border Brand Launchpad" today. This partnership will help Singapore businesses develop the necessary know-how to reach customers in the U.S., which is one of the most diverse in the world with an enormous growth potential for consumer brands. We look forward to do more with Amazon Global Selling to accelerate cross-border e-commerce adoption by Singapore companies," said Kok Ping Soon, CEO of Singapore Business Federation. High growth potential for Singapore MSMEs with cross-border e-commerce The value of B2C e-commerce sales earned by Singapore firms from overseas sales has the potential to nearly double from S$1.7 billion in 2022 to S$3.9 billion by 2027, if they invest in cross-border e-commerce. These are findings from the newly launched 'Local Sellers, Global Consumers: Capturing the e-commerce export opportunity in Singapore' study, which surveyed over 300 MSMEs from Singapore. The study, prepared by consulting firm Access Partnership, analyses the size of Singapore's e-commerce export potential, the perspective of local MSMEs, and best practices to achieve that potential. MSMEs are optimistic about the demand for online shopping. The study found that 82% of Singaporean MSMEs believe that e-commerce is critical for their ability to export. When asked the reasons for using e-commerce to export, MSMEs value the access to marketing tools that boost their product visibility internationally (48%) and ease of engaging with overseas customers online (47%). Other reasons cited include the ability to access a large number of overseas countries (44%) and the growing demand for online shopping (39%). Amidst the opportunities for growth through cross-border e-commerce, the capability and knowledge barriers faced by MSMEs are a lack of capability in managing digital platforms and a lack of knowledge on e-commerce export business models, which are what the knowledge collaboration aims to address. To download 'Local sellers, Global consumers 2022: Capturing the e-commerce export opportunity in Singapore', visit https://accesspartnership.com/local-sellers-global-consumers-2022-capturing-the-e-commerce-export-opportunity-in-singapore/. Singapore brands are emerging on the global stage Today, more than 60% of sales in Amazon's store are from independent sellers—most of which are small and medium-sized businesses—providing a vast selection of amazing products, competitive prices, and great convenience for consumers[5] . Many Singapore sellers have already started their e-commerce journeys on Amazon stores. As of this May, sales from Singapore sellers on Amazon global sites have achieved double-digit growth YoY, and have hit record-breaking performance during Prime Day this year. HYDRAGUN, a local brand providing health and wellness massagers and products, is an example of a passion project that has scaled to global audiences. "Hydragun was an idea born from my training injury that quickly became an opportunity to offer high-quality, premium recovery essentials to people all over the world who suffer from body aches and pain. Whether you are young or old, active or otherwise, pain is something that everyone would experience at some point—and my team and I aim to innovate and create recovery solutions to help people feel good, get better and live their best lives. As Hydragun continues to expand globally, Amazon presents a unique opportunity to directly reach a wide base of customers. They are one of the key levers to helping us achieve our mission of reaching 1 million households by 2025," said Aloysius Chay, co-founder of HYDRAGUN. To learn more about the millions of small and medium-sized businesses growing with Amazon, visit: aboutamazon.com/supporting-small-businesses. More information about selling on Amazon can be found here: https://www.amazon.sg/sell. And sellers who are interested in the program can register in this link. [1] Refers to the buying and selling of products or services online across domestic borders [2] MSMEs are defined as enterprises with operating revenue not more than $100mil or employment not more than 200 workers [3] Statista [4] Zion Market Research [5] https://press.aboutamazon.com/2023/5/amazons-u-s-small-business-empowerment-report-shows-continued-sales-growth-for-independent-sellers Hashtag: #Amazon #Ecommerce #GlobalSelling The issuer is solely responsible for the content of this announcement.About Amazon Global Selling Amazon Global Selling helps businesses from anywhere in the world to launch a global business, reach Amazon customers around the world and build international brands. Through selling on Amazon online stores, sellers of different types and scale can reach millions of Amazon customers worldwide, including 200 million+ Prime customers in overseas Amazon online stores; and more than five million business and institutional buyers in the USA, Europe, and Japan. For more information about selling on Amazon, please visit http://sell.amazon.sg
SINGAPORE - Media OutReach Newswire - 7 March 2025 - Every year hundreds of entrepreneurs are launching their brands on Amazon to reach millions of customers in North America and beyond. Ahead of International Women's Day, read the inspiring stories of Singapore female entrepreneurs and innovators who are making their mark globally on Amazon through products such as dog toys, health foods, baby essentials, and lifestyle homeware. 1) Ruth, Founder of Race&Herd After several years in the corporate world, Ruth realised that something was missing in her life—a deeper sense of purpose. Driven by her lifelong love for dogs, Ruth founded Race&Herd in 2020, using her expertise as a certified dog behaviour expert to create science-backed toys for dogs that require high physical and mental stimulation. When Ruth saw her dog Dinky's enthusiastic response to a horse ball, she identified an untapped market opportunity. "Race&Herd recognised what other brands had overlooked—dogs have natural herding instincts that traditional toys weren't addressing. This insight led to the creation of our signature herding ball, establishing Race&Herd as the pioneer in this innovative product category." With a vision to make Race&Herd a global brand, Ruth launched her business through Amazon Global Selling. As demand for Race&Herd products continues to grow today, Ruth has expanded her reach to more markets in Canada, Australia, the United Kingdom, Germany, and Mexico. "Seeing my ideas transform into products that make dogs happy is the most rewarding part of what I do. There's nothing quite like watching your vision materialise and knowing it's making a positive difference by bringing people and their pet closer together." Ruth's advice for aspiring entrepreneurs: "Keep your passion alive! While competition can be fierce, stay connected to what excites you and keep innovating—because innovation is what keeps you ahead of the competition." 2) Yvon, CEO and Founder, Hegen For Yvon, the journey to entrepreneurship has been driven by a strong will to make a positive impact on mothers and their experience with breastfeeding. Yvon's vision birthed the now-iconic "Sqround" (square-round) bottle —an innovative design without screw thread, making it easier for babies to hold, and to simplify stacking and storage for mothers. "Initially questioned by the industry, the "Sqround" bottle, featuring the award-winning Press-To-Close, Twist-To-Open™ (PCTO™) innovation, redefined convenience with its effortless one-hand closure. Our no screw-thread Press-To-Close, Twist-To-Open™ innovation set Hegen apart and helped make us a leader in innovation in the mother and baby industry," says Yvon. As a woman navigating a traditionally male-dominated baby care industry, Yvon says she faced the challenge of making her voice heard, and had to break barriers with resilience and unwavering determination. "Each obstacle became an opportunity to challenge limitations and push boundaries, not just for myself but for other women in business." Yvon's advice to aspiring entrepreneurs: "Dream big and never limit what you can achieve! When we allow ourselves to dream boldly, we can unlock possibilities that we never thought were possible." In 2016, Hegen began selling in the Amazon US store (Amazon.com) and has since expanded to Amazon.sg after finding success in the U.S. Becoming an Amazon seller has opened the brand to marketing and selling globally -- allowing Hegen to reach mothers around the world easily. 3) Ann and Christina, Co-Founders, Nook Theory In 2020, during the pandemic, home became the center of everything—work, leisure, family, personal and social life. Ann and Christina, best friends turned business partners, saw an opportunity to bring more warmth and comfort into homes everywhere. They founded Nook Theory, a lifestyle brand offering everyday living items – such as their best-selling Better Days insulated bags, eco-friendly bamboo plates and reusable multi-pockets shopping bags) - designed to seamlessly blend function, style, and sustainability. Nook Theory is now a thriving home and lifestyle brand in the Amazon store, reaching customers across the U.S., Canada and Mexico. When asked about the challenges of being women entrepreneurs, Ann replies: "Entrepreneurship is a constant balancing act of highs and lows. When challenges arise, don't let them weigh you down. Always remember your strength and your 'why' [you are doing this], and let them be the driving force to turn setbacks into comebacks" Ann and Christina's advice to entrepreneurs: "When launching a business, it's easy for entrepreneurs to fall into the trap of overthinking— getting stuck in analysis paralysis and never taking the first step," Christina shares. "Research and risk analysis are important but the key is to act quickly because the market can shift. Don't overthink —just take that first step!" 4) Riyana, Founder, Everiday Foods Riyana's journey began with a passion for holistic health, born from her own struggles: a demanding job in finance and a host of health issues which forced her to re-evaluate her lifestyle. Earning her certification as a Holistic Nutritionist (NTP) and recognising her clients' desire for healthy yet authentic Asian pantry staples, Riyana launched Everiday Foods on Amazon in 2023. Leveraging Amazon Global Selling, she expanded from her Singapore kitchen to the U.S., meeting an overseas demand for unique Asian flavours such as gluten-free and vegan chili sauces and sambals. When asked about the challenges of being a woman in business, Riyana replies: "Honestly, being a woman has been an advantage in many ways. The entrepreneurial community—especially in the food and wellness space—has been incredibly supportive and I've found that women-led businesses often attract a loyal, engaged customer base." Riyana said her challenges came from being a solopreneur having to build a business from the ground up: "I had to wear many hats, from product development to operations to marketing, which can be overwhelming. Learning to delegate and build the right support system has been key to overcoming these hurdles." "I also doubted if I could compete with bigger brands. Overtime, I learned that authenticity and building a strong brand identity matters more than size. Leveraging my expertise in nutrition and creating products I truly believe in helped me push through those doubts." Riyana's advice to aspiring women entrepreneurs: "Start before you feel ready. Build a strong network, know your numbers, and trust your unique approach — that's your strength." Hashtag: #AmazonGlobalSelling #AmazonSingapore #InternationalWomen'sDay #IWDThe issuer is solely responsible for the content of this announcement.
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