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Elite, Regular, and Foundation Programs Available - Top Tutors Help Students Reach Their Full PotentialHONG KONG SAR - Media OutReach Newswire - 22 January 2025 - The Learn Smart Education (LSE) team, which came together during the pandemic in 2021, started with only a handful of teachers but has persevered through challenges to achieve remarkable success. By 2024, the team has nurtured numerous students who have excelled in the HKDSE, with some achieving top-tier results as second and third place scorers. Recently, LSE announced the launch of its self-developed AI learning system, which adheres to the philosophy of "designing the most effective learning solutions for students." This innovative system enhances teaching efficiency and accelerates students' learning progress by leveraging advanced AI technology. It analyzes students’ strengths and weaknesses, providing targeted support for weaker areas, and offers personalized learning plans tailored to each student’s needs. Elite, Regular, and Foundation Programs Available - Top Tutors Help Students Reach Their Full Potential LSE is renowned for its highly efficient learning environment, where students can seamlessly engage with teachers in an interactive and enjoyable setting that further inspires their motivation to learn. The team members are all highly experienced educators, and its star tutors in various disciplines are graduates of the world’s top universities. Each tutor specializes in their respective subject and brings over five years of tutoring experience, ensuring a high level of teaching quality. Students at Learn Smart Education consistently achieve outstanding results in the Hong Kong Diploma of Secondary Education (HKDSE) each year. Over the years, LSE has cultivated multiple second and third place scorers in the HKDSE, solidifying its reputation for excellence. 1 to 1 Personalized Learning with AI-Powered Analysis Unlike traditional teaching methods, LSE prioritizes individual students’ needs. Its in-house curriculum development team crafts intensive courses, and the advanced AI system analyzes students' strengths and weaknesses, providing personalized learning plans with targeted support for areas needing improvement. This approach empowers students to identify their strengths while addressing weaknesses effectively, maximizing learning outcomes. The LSE student app features an enrollment system and practice exercises in both Chinese and English. For example, in Classical Chinese literature practice, teachers input passages and translations, selecting difficulty levels. The AI then generates practice questions and suggested answers. After completion, the system uses big data to analyze student performance, comparing it to peers and providing accurate predictive assessments. LSE offers a diverse range of secondary school courses, covering Chinese, English, Mathematics, and other subjects for students from Forms 1 to 6. Three learning pathways – advanced, regular, and remedial – ensure students start at an appropriate level, gradually building their foundation and improving their learning effectiveness. All teachers are graduates of top universities with extensive teaching experience, providing high-quality instruction. Unlimited Chinese and English essay feedback and unlimited mathematics practice opportunities are included, promoting holistic development and improved learning outcomes. Free DSE Strategy Workshops and Mock Exams LSE regularly hosts free one-day DSE strategy workshops and a pre-exam "Register for One Subject, Practice All Subjects Free" campaign, providing additional practice opportunities for students with limited time or resources. Large-scale mock exams help students identify and address weaknesses, preparing them for the DSE examinations and fostering continuous improvement. Industry Recognition and Future Plans LSE has received numerous accolades, including the Most Outstanding Classroom Awards and recognition in the Second Mega Rich Family Good Employer Award Program. LSE continuously refines its teaching system, offering increasingly personalized learning solutions tailored to individual student needs. The institution is dedicated to developing strategies to enhance student motivation, encouraging practical application of classroom learning and continuous self-improvement. With the introduction of AI Systems and a series of effective initiatives, LSE aims to provide a superior learning experience, empowering students to overcome academic challenges and build a brighter future. Hashtag: #LearnSmartEducation #AILearningSystem #AISystem #SecondaryCareer #EnhancementCourses #DSEexam #examtips #DSEprepare #HKTUTOR #Tuitionteacher #parentrelationship #Concentration #TutorThe issuer is solely responsible for the content of this announcement.Learn Smart EducationCurrently operating four campuses in North Point, Prince Edward, and Mong Kok, Learn Smart Education boasts top-tier tutors in each subject. These tutors are graduates of prestigious universities, specializing in their respective fields with over five years of tutoring experience, guaranteeing expertise. Address︰ North Point Java Road：7/F, 108 Java Road, North Point North Point King’s Road：2/F, 383 King’s Road, North Point Prince Edward Building：5/F, Central Commercial Tower, 736 Nathan Road, Mong Kok Mong Kok Building：6/F, Hua Chiao Commercial Centre, 678 Nathan Road, Mong Kok WhatsApp：852 5950 5987 Tel︰852 3580 8982 Website: https://learnsmart.edu.hk/ Facebook: https://www.facebook.com/LearnSmartEducation Instagram: https://www.instagram.com/learnsmarteduhk/
Yanolja Platform and Interpark Triple unite to create a B2C mega-platform Maximizing platform synergy to pioneer a new path in the leisure and travel industries SEOUL, South Korea, Jan. 21, 2025 /PRNewswire/ -- Beyond Leisure, Transforming Everyday Life. Two of South Korea's leading online travel and leisure platforms, Yanolja Platform and Interpark Triple, have merged to form a new integrated corporation, Nol Universe (Co-CEOs: Bae Bo-chan and Choi Hwi-young). Nol Universe aims to be a comprehensive platform that transcends the traditional leisure industry—encompassing flights, accommodations, package tours, tickets, entertainment, culture, and the arts—while also innovating across everyday experiences such as dining, shopping, and community engagement. The name Nol Universe blends the Korean word "Nol" (meaning "play") with the limitless possibilities of a "universe," reflecting the company's mission to provide boundless, extraordinary experiences. By combining the expertise of two industry leaders—companies that have operated at the largest scale and for the longest time in South Korea's travel, leisure, and cultural industries—Nol Universe symbolizes a bold new chapter, building a broader and more dynamic platform to reshape the future of leisure and travel. Leveraging its extensive, long-accumulated database and cutting-edge ontology-based AI technology, Nol Universe delivers hyper-personalized user experiences. Beyond being a service provider, it will also act as a dynamic communication hub, constantly engaging with customers and delivering timely, relevant information. As one of the largest travel and leisure platforms in Asia, Nol Universe aspires to become a global powerhouse in the industry through collaboration and competition with leading online travel agencies (OTAs) worldwide. The company will operate under the dual leadership of Bae Bo-han, CEO of Yanolja Platform, and Choi Hwi-young, CEO of Interpark Triple. Its headquarters are located in Pangyo 2nd Techno Valley, Gyeonggi Province, South Korea. Lee Su-jin, CEO of Yanolja Group, stated, "We are dedicated to expanding happiness in both the everyday and extraordinary moments of our customers' lives. Nol Universe will pave a new path in the domestic and global travel and leisure markets by maximizing platform synergy, offering differentiated services, and leveraging exceptional technology." [About Nol Universe] Nol Universe is a comprehensive platform company that reimagines experiences across both travel—such as flights, accommodations, and package tours—and daily life, including entertainment, culture, and the arts. By integrating platforms such as Yanolja, a global leisure platform; Interpark, South Korea's leading travel and entertainment service; Triple, an ultra-personalized travel platform; and Triple Korea, catering specifically to international tourists visiting South Korea, Nol Universe is dedicated to bringing happiness into everyday life, going beyond leisure, and making it easy for everyone to relax and enjoy. By utilizing its vast data resources and AI-driven personalization, Nol Universe delivers innovative, tailored experiences to its users. Through seamless interconnection and synergy across its platforms, Nol Universe connects diverse customer touchpoints, creating moments of delight and amazement that go far beyond expectations.
HONG KONG SAR - Media OutReach Newswire - 20 January 2025 – Arlo Technologies, a leader in smart home security solutions, is proud to announce the launch of its innovative fire detection feature, empowering users to safeguard their homes with the most cutting-edge technology. The new feature will immediately alert users when a flame is detected, allowing for faster contact with emergency services and giving users valuable time to protect their homes. Smart Fire Detection: Stay Ahead of the Danger Arlo's fire detection system offers smart notifications that alert users to the presence of flames before smoke becomes a concern. This groundbreaking feature is designed to provide an extra layer of protection by detecting fires early, giving users time to react from anywhere in the world. Key Benefits to Users: Instant Fire Alerts: Receive a notification on your smartphone when flames are detected, even before the smoke is visible. Remote Action: Whether you're at work, on holidays, or just outside the house, you can react quickly and contact emergency services. Comprehensive Coverage: Arlo's cameras can cover large areas, allowing for enhanced protection in kitchens, living rooms, or any area of the home. Preemptive Safety: Early detection of fire allows users to avoid disaster by taking preventive measures before a small fire grows into a major hazard. How It Works Arlo uses AI technology to detect flames, unlike traditional smoke detectors that require smoke to trigger an alert. This means that with a Secure 5 Plus subscription, Arlo cameras can identify a fire in its earliest stages - when flames are visible but smoke has yet to spread - providing a faster response time.This proactive approach allows users to react faster and more effectively, potentially preventing significant damage to their home and belongings. Arlo's fire detection technology is compatible with its existing suite of indoor and outdoor security cameras, meaning customers don't have to purchase additional devices to take advantage of this feature. Arlo's video-based fire detection feature is a supplementary tool and should not replace standard fire detection systems such as smoke detectors, conventional alarms, or proper safety measures. Availability The fire detection feature is now available as part of the latest update to Arlo Secure 5 Plus. Customers with an Arlo Secure 5 Plus subscription will be able to activate this feature. To find out more, visit https://www.arlo.com/hk/. Hashtag: #ArloThe issuer is solely responsible for the content of this announcement.About Arlo Technologies, Inc.Arlo is an award-winning, industry leader that is transforming the ways in which people can protect everything that matters to them with advanced home, business, and personal security solutions. Arlo's deep expertise in AI- and CV-powered analytics, cloud services, user experience and product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day. Arlo's cloud-based platform provides users with visibility, insight, and a powerful means to help protect and connect in real-time with the people and things that matter most, from any location with a Wi-Fi or a cellular connection. Arlo has recently launched several categories of award-winning connected devices, software, and services. These include wire-free, smart Wi-Fi and LTE-enabled security cameras, video doorbells, floodlights, security system, and Arlo's subscription services: Arlo Secure and Arlo Safe. With a mission to bring users peace of mind, Arlo is as passionate about protecting user privacy as it is about safeguarding homes and families. Arlo is committed to implementing industry standards for data protection designed to keep users' personal information private and in their control. Arlo provides enhanced controls for user data, supports privacy legislation, keeps user data safely secure, and puts security at the forefront of company culture. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. The words "anticipate," "expect," "believe," "will," "may," "should," "estimate," "project," "outlook," "forecast" or other similar words are used to identify such forward-looking statements. However, the absence of these words does not mean that the statements are not forward-looking. The forward-looking statements represent Arlo's expectations or beliefs concerning future events based on information available at the time such statements were made and include statements regarding the development and performance of Arlo's services and products; and the impact of the strategic partnership with Origin, including the impact on Arlo's results of operations or technology and capabilities. These statements are based on management's current expectations and are subject to certain risks and uncertainties, including the following: any failure to successfully integrate Origin's AI SensingTM technology, including TruShieldTM and Allos into Arlo's services and products; the period or scope of exclusivity may be shorter or more limited, respectively, than anticipated; consumers may choose not to utilise payment plans or to adopt the Arlo's new product offerings, or may adopt competing products; and product performance may be adversely affected by real-world operating conditions. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. Therefore, actual outcomes and results may differ materially from what is expressed or forecast in such forward-looking statements. Further information on potential risk factors that could affect Arlo and its business are detailed in its periodic filings with the Securities and Exchange Commission, including, but not limited to, those risk factors described in its most recently filed Annual Report on Form 10-K and Quarterly Report on Form 10-Q and subsequent filings with the Securities and Exchange Commission. Given these circumstances, you should not place undue reliance on these forward-looking statements. Arlo undertakes no obligation to release publicly any revisions to any forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
High-Profile Creators Migrate to Triller as Platform Poised to Become 2025's Leading Short-Form Video App LOS ANGELES, Jan. 19, 2025 /PRNewswire/ -- In a remarkable shift in the social media landscape, Triller, the U.S.-owned short-form video platform, is experiencing an unprecedented surge in users, with top-tier creators migrating from TikTok in droves. Many creators are turning to Triller as a refuge amid concerns about TikTok's future and potential ban, seeking a new home for their viral content. "Triller offers a safe, profitable environment for creators to thrive, free from the political and regulatory hurdles that have plagued other platforms," said Sean Kim, CEO of Triller App, the fast-growing video-sharing app that allows users to create and share 15-second videos set to music. Artists and Creators Investing in the Future Triller's rise is powered by the support of celebrity investors, including music industry icons such as Snoop Dogg, Marshmello, and The Chainsmokers. Their investment and continued advocacy have helped cement Triller as a creator-centric platform with deep roots in entertainment and music culture. The platform is also home to some of the most buzzworthy emerging talent, including Ice Spice, the rising rap sensation who built a massive following through Triller's unique blend of music and viral content. "Music has always been in the DNA at Triller," said Melissa Phillippian, VP of Artist Relations at Triller. "With the support of our incredible investors and partners, we've worked tirelessly with Sean and our product team to create the best tools for artists, keeping them at the forefront of everything we do." Sean Kim's Vision: A New Look, New Feel, and New Future With Kim at the helm, Triller is reemerging with a fresh, user-friendly, and dynamic vision. Plans include enhancing features for a more immersive experience, such as AI-driven content creation tools, upgraded live-streaming options, and a revamped video editing suite. "We're building something truly revolutionary - a platform that prioritizes creators first. As we look toward 2025, we're excited to expand our partnerships with brands, artists, and influencers, and explore new areas like AR and VR content creation," said Kim, a former TikTok executive. A Lifeline for TikTok Users: SaveMyTikToks.com In response to the TikTok ban in the United States, Triller launched savemytiktoks.com, an innovative feature to help TikTok users protect and preserve their content. With nearly 500,000+ videos uploaded in its first week, Triller's Save My TikToks has been hailed as a game-changer, offering creators peace of mind and a simple, secure way for TikTok users to ensure they can continue to engage with their followers and maintain their digital presence. Triller's Tech: Pioneering the Future of the Creator Economy The Triller Technology Platform is revolutionizing how creators and brands connect with audiences and grow their businesses. Featuring a suite of award-winning AI tools, it empowers creators to scale fan relationships through instant, AI-powered conversations across WhatsApp, SMS, and social media. Additionally, Triller's integrated influencer marketing tools optimize campaigns with advanced analytics, performance tracking, and ROI measurement, positioning it as a key player in the creator economy. "We are dedicated to accelerating the success of creators and brands by providing cutting-edge tools that drive real results with the data to back it up," said Manoj Malhotra, SVP of Tech Ops of Triller Platform. "Triller is committed to driving the next generation of tech that empowers our users to scale faster and smarter, while giving them full control." Triller's rise signals a changing tide in social media, positioning it for dominance in the short-form video space by 2025. With these developments, Triller is set to shape the future of digital video content, solidifying its role as the leader of tomorrow's ecosystem. Click here to watch the Triller is Back Video. For more details, please visit savemytiktoks.com. Triller Corp is owned by Triller Group Inc. About Triller Group Inc. Triller Group is a US-based company that operates two main businesses: the newly merged US- based social media operations (Triller Corp.), and the legacy operations of the Company in Hong Kong ("AGBA"). Triller Corp. is a next generation, AI-powered, social media and live-streaming event platform for creators. Pairing music culture with sports, fashion, entertainment, and influencers through a 360-degree view of content and technology, Triller Corp. uses proprietary AI technology to push and track content virally to affiliated and non-affiliated sites and networks, enabling them to reach millions of additional users. Triller Corp. additionally owns Triller Sports, Bare-Knuckle Fighting Championship (BKFC); Amplify.ai, a leading machine-learning, AI platform; and TrillerTV, a premier global PPV, AVOD, and SVOD streaming service. For more information, visit www.triller.co. Established in 1993, AGBA is a leading, multi-channel business platform that offers a broad set of financial services and healthcare products to consumers through a tech-led ecosystem, enabling clients to unlock the choices that best suit their needs. The Group is organized into four market- leading businesses: Platform Business, Distribution Business, Healthcare Business, and Fintech Business. For more information, please visit www.agba.com. Safe Harbor Statement This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company's goals and strategies; the Company's future business development; product and service demand and acceptance; changes in technology; economic conditions; the outcome of any legal proceedings that may be instituted against us following the consummation of the business combination; expectations regarding our strategies and future financial performance, including its future business plans or objectives, prospective performance and opportunities and competitors, revenues, products, pricing, operating expenses, market trends, liquidity, cash flows and uses of cash, capital expenditures, and our ability to invest in growth initiatives and pursue acquisition opportunities; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions in Hong Kong and the international markets the Company plans to serve and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the SEC, the length and severity of the recent coronavirus outbreak, including its impacts across our business and operations. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof.
KUALA LUMPUR, Malaysia, Jan. 17, 2025 /PRNewswire/ -- In a move that solidifies its position as a leading digital-first financial institution in Malaysia, Hong Leong Bank ("HLB" or the "Bank") today announced a strategic cooperation agreement with WeBank Technology Services, a subsidiary of WeBank, China's largest digital bank. This powerful alliance brings together two organizations committed to pushing the boundaries of financial technology and delivering exceptional customer experiences. (L-R) Andrew Jong, Managing Director of Personal Financial Services at Hong Leong Bank and Joe Chen, Director of WeBank Technology Services at the Strategic Partnership Signing Ceremony at WeBank Technology Services' Hong Kong base on January 16, 2025 Through this strategic partnership which was signed at the ceremony alongside WeBank Technology Services' financial institution partners from Thailand, Indonesia and Hong Kong respectively, HLB aims to elevate its operational efficiency and leverage cutting-edge AI technology to ultimately deliver even more personalized and impactful financial solutions for its customers and communities. The Bank will also leverage WeBank Technology Services' expertise in AI to develop automation tools and applications, uplifting the productivity of its salesforce and operational teams. These technology solutions would then be aimed at extending capabilities across data systems, marketing, and campaign management, further improving the Bank's customer-focused offerings and financial solutions. Kevin Lam, Group Managing Director and CEO of HLB, commented on the transformative potential of this strategic collaboration. "As a digital-first bank, we have already made significant investments in technology to ensure we provide seamless, innovative, and personalized financial solutions," he explained. "This partnership perfectly complements our strategy. It allows us to further accelerate our growth by leveraging their AI expertise to boost our operational efficiency and deliver even greater service excellence to our customers worldwide. By combining our strengths and shared commitment to innovation, we will unlock new possibilities for our customers and redefine the banking experience. We are confident that this partnership will accelerate our progress towards becoming the Best Run Bank in Malaysia and a leading force in the digital banking landscape." HLB was the first bank outside of China to enable merchants to accept Weixin Pay in 2018, simplifying payments for Chinese travelers in Malaysia. Building on this momentum, HLB became the first bank in Malaysia to introduce eKYC and enable end-to-end digital onboarding for customers in 2020. The bank further solidified its digital leadership with the 2022 relaunch of the HLB BizBuddy mobile app, facilitating seamless DuitNow QR payments for merchants. HLB also demonstrated its commitment to AI-driven solutions last year by deploying AI voice bots in its collection operations, resulting in a remarkable 15x increase in productivity.
American Express International Inc. crowned Asia Big Idea Chair ChampionBao Dim Sin Seng wins Asia's Best Integrated SolutionVolkswagen Commercial Vehicles awarded Asia Awards Best Branded Content CampaignDebut of Public-Voted Yahoo Best Brand Awards TAIPEI, Jan. 17, 2025 /PRNewswire/ -- Yahoo hosted the Asia Big Idea Chair Awards 2024 (Yahoo Asia BIC Awards 2024) in Hong Kong and Taiwan, marking 16 years of celebrating creativity and excellence in marketing. This year's event introduced the highly anticipated Yahoo Best Brand Awards, an inaugural public-voted category where consumers chose the brands that resonated most with them, highlighting the power of consumer-driven marketing. Pete Wong, General Manager of Yahoo Asia The Yahoo Asia BIC Awards has been a prestigious regional event for over a decade and a half, spotlighting exceptional campaigns and trailblazing innovations in marketing and advertising. This year's judging panel featured 11 esteemed members from 9 leading industry organizations, including IAB Hong Kong, HK4As, The Hong Kong Advertisers Association, Hong Kong Association of Interactive Marketing, HKMA Digital Marketing Community, Taiwan Digital Media and Marketing Association, Media Agency Association Taipei, Taiwan Advertiser's Association, and International Advertising Association Taipei. The diverse panel ensured a thorough and impartial evaluation process. Pete Wong, General Manager of Yahoo Asia, emphasized the significance of this year's awards in today's dynamic landscape: "The Yahoo Asia BIC Awards is more than a celebration of success; it's a platform that inspires innovation and drives transformation in marketing. With the introduction of the public-voted Yahoo Best Brand Awards, we're bridging the gap between brands and their audiences, highlighting what truly resonates in today's consumer-driven world. From engaging campaigns to seamless digital experiences, these awards showcase the best of marketing excellence and creativity." The event drew participation from 200 industry leaders, brands, and agency partners, with some remarkable winners: Asia Big Idea Chair Champion: Winner: American Express International Inc.American Express claimed the prestigious Asia BIC Champion title for their "AMEX x BetterMe Boundless Explorer Campaign," which targeted Millennials—digitally savvy, adventure-seeking travelers who prioritize flexibility, unique experiences, and enjoy traveling to Japan. By partnering with Yahoo BetterMe and three top HK YouTubers to feature travel vlogs and behind-the-scenes content, along with a Boundless Explorer Lucky Draw that offers luxury Japan travel package and travel vouchers as prizes, and a limited-time welcome offer that captured attention, the campaign ensured broad visibility and engagement. This integrated approach was outstanding, achieving an 80% increase in card applications and a 20% reduction in acquisition costs. It showcases how a well-crafted campaign, supported by Yahoo's platform, can drive both awareness and tangible results. Asia's Best Integrated Solution Winner: Bao Dim Sin SengBao Dim Sin Seng was awarded Asia's Best Integrated Solution for their 15th Anniversary Campaign, which seamlessly blended online and offline elements. The campaign crossover with Mrs. So Sauce debuted a limited-edition "Spicy Series Bun," leveraging the Yahoo App's redemption feature to engage members, achieving an impressive 98% redemption rate within three minutes. It later introduced a CSR-driven "Rice & Bun Voucher Promotion," donating 2% of revenue to FOOD ANGEL, a Hong Kong-based NGO supporting vulnerable communities. The Yahoo Creative Team utilized AI technology to produce dynamic ad visuals and personalized content."This award reflects the passion and creativity that drive our brand," said Agnes Lung, Executive Director , Group Chief Marketing & Digital Officer from Bao Dim Sin Seng. "Partnering with Yahoo allowed us to connect with our audience in a meaningful way. From working with the Yahoo Creative team to creating AI-generated content to leveraging the Yahoo App for our redemption program, we were able to amplify our message and create moments that truly resonate with our community." Asia's Best Branded Content Campaign Winner: Volkswagen Commercial VehiclesVolkswagen Commercial Vehicles claimed the Best Branded Content Campaign award for their "My Iron-Willed Mother and Me" campaign, which shared the inspiring story of Xiao Bi, a man with cerebral palsy, and his mother, who has supported him through nearly 300 marathons and triathlons. The campaign not only resonated with audiences but also invited viewers to share their own stories of resilience, particularly their tales of mothers, as Volkswagen Commercial Vehicles's accessible vehicle—the Xiao Bi Dream Chaser—was featured around town to raise awareness. The heartfelt story of a mother and son overcoming disability sparked important conversations about accessible mobility and disability travel, generating over 4.9 million views and surpassing engagement targets by 870%."Our campaign wasn't just about telling a story; it was about starting meaningful conversations around accessibility and resilience," said Victor Ting, Head of Marketing Department at Volkswagen Commercial Vehicles. "Yahoo's platform helped us connect with a wider audience, giving us the opportunity to amplify our message in a more impactful way. Winning this award reinforces purpose-driven storytelling that can create genuine connections and make a lasting impact." As a cornerstone of the marketing industry, the Yahoo Asia BIC Awards celebrates campaigns that push boundaries and set new benchmarks. With the addition of the Yahoo Best Brand Awards, the event now provides a platform for public recognition, reflecting real-world consumer preferences and brand excellence.
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