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HONG KONG SAR - Media OutReach Newswire - 20 March 2025 - China Mobile International ("CMI") hosted the AI+ Era Global Development Forum in Hong Kong on March 19. Distinguished guests included Li Huidi, Executive Vice President of China Mobile; Mu Chenhong, Deputy Director of the Information Center, Liaison Office of the Central People's Government in the Hong Kong SAR; Wong Chi Kwong, Tony, JP, the Commissioner for Digital Policy of the HKSAR Government; Norman Chan Tak-lam, GBS, JP, Founding Chairman of the Council of Institute of Web 3.0 Hong Kong and former chief executive of the Hong Kong Monetary Authority; and H.E. Chun Vat, Ministry of Post and Telecommunications of the Kingdom of Cambodia. Under the theme "AI-Powered Voyage: Navigating Global Horizons", the Forum brought together over 800 leaders from government, industry, academia and the ecosystem to explore collaborative opportunities for leveraging artificial intelligence (AI) technology to promote the overseas expansion of Chinese enterprises. Li Huidi, Executive Vice President of China Mobile, delivered the opening address. In his speech, Li Huidi stated that the deep integration of artificial intelligence and the new generation of information technology has led to the new "AI+" era across various sectors. "AI+" brings five "news": First, it creates new scenarios for an intelligent lifestyle, where the increasingly popular AI devices, from autonomous driving to smart home assistants, are making smart living more accessible. Second, it unlocks new paths for technological inclusivity, the innovation of open-source LLMs significantly reduces the costs of AI training, enhances reasoning capabilities, and broadens application scenarios. Third, it leads to a new pace in technological development, with "AI for Science" emerging as a mainstream paradigm for technological innovation, greatly improving research efficiency and productivity. Fourth, it reshapes new paradigms for industry transformation, with AI LLMs integrating "general capabilities + specific knowledge" deeply into industry production processes, dramatically boosting productivity. Fifth, it constructs a new form of social governance, where clusters of intelligent agents create a new model of "human-machine co-governance" through intelligent decision-making, raising the standard of modernization in social governance. Li Huidi reaffirmed China Mobile's commitment to positioning itself as "a world-class information service technology innovation company". The company is advancing the "AI+" action plan and systematically building "AI+" infrastructure, accelerating "AI+" technology development and deepening the scenario application of "AI+" to provide support for the global socio-economic digital transformation. Mr. Li also proposed four "AI+" initiatives: First, to foster the industry integration by enhancing synergy across the "AI+" industry through the establishment of a comprehensive international intelligent system and fostering advancement across all sectors. Second, to focus on cooperation within the "AI+" ecosystem by working together to promote the prosperity of the "AI+" ecosystem and making "AI+" services accessible to every industry. Third, to promote global expansion of "AI+" technologies by establishing "AI+" super-nodes to position the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) as the leading hub for global AI innovation. Fourth, to foster international collaboration on "AI and ensure global access to the benefits of digital intelligence. During the forum, CMI announced the launch of the "AI+ Global Solutions" and the "CMI AI Large Language Model (LLM) Integrated Server". In additional, CMI and various ecosystem partners initiated the "AI+ Go Global Ecosystem Alliance" to collaborate with leading industry experts and partners in exploring how AI can empower diverse industries during the digital transformation and reshape the future industry landscape. China Mobile International held the launch ceremony of the AI+ Global Solutions and AI LLM Integrated Server. CMI AI+ Global Solutions: Empowering Intelligent Transformation for Global Enterprises Tailored to five major industries of technology, manufacturing, transportation and logistics, finance, and energy, the CMI AI+ Global Solutions framework is built on a five-layer product system that encompasses everything from fundamental connectivity to solutions to fully address all segments of digital transformation for enterprises. It integrates core capabilities, such as LLMs, IoT connectivity management, and multi-cloud management, to deliver standardized platform-based universal solutions. With this innovative approach, CMI is helping enterprises to achieve efficient and flexible intelligent transformation in the "AI+" era. It provides robust digital support for global expansion, equipping businesses with the tools necessary to compete successfully in the global market. CMI AI LLM Integrated Server: New Benchmark for Cross-Border AI Infrastructure The CMI AI LLM Integrated Server is an intelligent computing system designed for secure and private data processing within enterprises. With local deployment, it operates within company's private environment, ensuring data security while optimizing computing efficiency and intelligent processing. The server leverages CMI's strengths in resource integration, including computing power deployment, LLMs, and scenario-based industry applications, to seamlessly integrate hardware, software, and network, significantly reducing deployment and maintenance costs. The CMI AI LLM Integrated Server is debut in February, achieving a successful deployment in the Asia-Pacific financial services sector. China Mobile International held the launch ceremony of the AI+ Go Global Ecosystem Alliance. AI+ Go Global Ecosystem Alliance: Open and Collaborative AI Industry Ecosystem During the Forum, CMI collaborated with various industry partners to launch the AI+ Go Global Ecosystem Alliance. It aims to create an open, cooperative, and mutually beneficial "AI+" ecosystem by integrating top industry resources. The alliance will work with partners to offer full-stack capabilities, encompassing AI computing power, models, and applications, and to explore diverse scenarios to expedite AI deployment across industries such as technology, manufacturing, transportation and logistics, finance, and energy. Recognizing the power of ecosystem-driven innovation, CMI launched the iSolutions Partner Ecosystem Alliance in early 2024. Known as the iStar Program, it is designed to broadly expand the "AI+" service sector, promote resource sharing, and support Chinese enterprises in their global expansion. As "AI+" technology evolves, the iStar Program is being continuously upgraded. The establishment of the AI+ Go Global Ecosystem Alliance marks a significant milestone for the iStar Program, further consolidating industry resources, accelerating the overseas expansion of Chinese enterprises and their global presence. In addition, CMI joined forces with industry experts in AI computing, LLMs, and robotics in a roundtable discussion that explored commercial AI applications, emerging challenges, and future transformation trends. Looking ahead, CMI will remain dedicated to openness and collaboration, working alongside global partners to drive innovation and embrace opportunities and challenges in the "AI+" era. From the foundation of the three core initiatives announced – CMI AI+ Global Solutions, CMI AI LLM Integrated Server and AI+ Go Global Ecosystem Alliance – CMI is set to expedite AI technology deployment worldwide, empowering diverse industries and helping enterprises navigate the competitive global landscape. Hashtag: #ChinaMobileInternationalThe issuer is solely responsible for the content of this announcement.About China Mobile International LimitedChina Mobile International Limited (CMI) is a wholly owned subsidiary of China Mobile. In order to provide high quality services to meet the growing demand in the international market, China Mobile established CMI in December 2010, headquartered in Hong Kong, China. CMI has expanded its footprint to 39 countries and regions. Leveraging strong support from China Mobile, CMI is a trusted partner that provides comprehensive international information services and solutions to enterprises, carriers, and mobile users. Please visit www.cmi.chinamobile.com for more information.
NEW YORK, March 20, 2025 /PRNewswire/ -- International Day of Happiness, which falls on March 20 every year, is a global initiative that promotes the happiness and well-being of all people. In the frenetic modern workplace, confusing task requests, meetings that drag on unnecessarily, and discussion repetition are common challenges for office workers these days. Research shows that inefficient meetings negatively impact the productivity and mental health of employees. When meetings become a burden, job satisfaction, and therefore happiness, declines. viaim RecDot uses AI technology to enhance the meeting experience, helping employees reduce fatigue, stay focused, improve team communication, and find greater value and happiness in their work. VIAIM RecDot's AI technology reduces meeting time through advanced transcription, 13-language translation, and seamless integration Using a deep neural network noise reduction algorithm and bone conduction microphones, RecDot achieves 98% transcription accuracy, even in noisy environments. Its AI extracts key points from meetings, converting an hour-long discussion into a one-minute to-do list, saving 80% of sorting time. It marks unresolved issues to prevent repeated discussions and real-time translation supports multiple languages, reducing communication errors in cross-border meetings. viaim's RecDot transforms chaos into efficiency for cross-border teamwork Chinese product manager Dan Chen shared how RecDot improved communication and efficiency in his company's global collaboration. His tech company partnered with a Japanese team on a new product. Participants included Dan, German engineer Joy, and Japanese representative Shinichi Matsuda. Language barriers, scattered information, and time zone constraints hindered communication and slowed decision-making. During the meeting, Dan used RecDot's Flash Recording function to transcribe discussions in real time. Japanese speeches were instantly translated into Chinese and English, with key terms highlighted. Joy was able to view live English subtitles and participate asynchronously. Within five minutes post-meeting, viaim AI generated a structured summary, synchronized it to collaboration platforms such as Lark and Teams, and assigned tasks with deadlines. "I always felt exhausted after every meeting in the past. Meetings went on forever, the focus of the discussion was often unclear, everyone had different understandings, and decision-making was always delayed," commented Dan. "Inefficiency was common among team members because of these problems, draining our work morale." RecDot streamlined communication, reducing inefficiencies caused by language and time differences making it a valuable tool and also an "acceleration engine" for team productivity. Meeting duration dropped from 1.5 hours to one hour, and post-meeting sorting time shrank from two hours to 15 minutes. Translation errors decreased by 90%, and technical approvals increased by 40%, meaning that cross-time-zone coordination cut the project launch cycle by three days. "Efficient meetings improve team collaboration and help employees feel the value and happiness of their work," says Dan. "RecDot empowers us to say goodbye to lengthy and inefficient meetings and spend more time on truly important things. Now, after every meeting, my mind is clear instead of chaotic and I can focus on the real important work immediately without feeling anxious and frustrated by endless meetings." On International Day of Happiness 2025, RecDot AI smart conference tools are helping companies reduce ineffective meetings and return the efficiency and focus to the workplace. AI technology makes work easier and happiness the new normal in the workplace. viaim is redefining the smart meeting experience, making efficient offices the standard for workplace happiness. Discover how AI can transform your workflow at store.viaim.ai.
Empowering the Next Generation with AI: One-Tap Infinix AI∞, Fun AI, and Ultimate Gaming Performance HONG KONG, March 20, 2025 /PRNewswire/ -- Infinix, a trendy tech brand for young consumers, has officially unveiled its "Infinix AI∞ Beta Plan" alongside the launch of the brand-new NOTE 50 Series and AIoT family, marking a significant step into the wave of the AI-powered Gen Beta era. This launch marks the brand's first-ever vertical-format launch event and is powered by Infinix AI∞, making it a groundbreaking initiative. Under the theme "Welcome to Gen Beta," Infinix invites young users worldwide to embrace the Beta•AI era, symbolized by the codename "Gen Beta" — a generation driven by curiosity, innovation, and limitless possibilities in AI technology. At the heart of this transformation is Infinix AI∞, which seamlessly integrates AI into everyday life, evolving beyond a mere tool to become an essential part of creativity, productivity, and entertainment. Welcome to Gen Beta "With the launch of the 'Infinix AI∞ Beta Plan', we aim to empower today's youth, allowing them to experience AI-driven innovation firsthand. This is more than just a product upgrade—it's a technological revolution that encourages young people to explore, experiment, and push the boundaries of AI's role in daily life. We believe AI should be fun, intuitive, and deeply embedded in the way we live, work, and create," said Tony Zhao, General Manager of Infinix. Infinix AI∞ Beta Plan: From Functionality to Fun — AI as the Core In response to the rapid advancement of AI technology, Infinix is not only developing powerful AI solutions but also making AI central to entertainment. Infinix unveils the "Infinix AI∞ Beta Plan" — a playground that connects all people and all devices, featuring constantly refreshed AI capabilities that deliver seamless upgrades, early access to innovations, and agile iterations. Infinix AI∞ Beta Plan Infinix AI∞ Lab continuously innovates to turn AI into a companion for young users, spanning AI-driven gaming, immersive entertainment, and interactive social experiences—all designed to build an exciting, AI-powered world. AI features in the XOS system will undergo a comprehensive Beta upgrade, ushering a new era for AI. More than just a technical upgrade, Infinix AI∞ Beta is a self-learning, ever-evolving system that seamlessly integrates AI into everyday life, enhancing gaming, creativity, and productivity while making AI more accessible than ever. Elevating Gaming Adventures with Gen Beta Innovations With the Infinix AI∞ Beta Plan, AI evolves from an assistant to a gaming companion, seamlessly integrating into adventures and bridging the virtual and real worlds. Powered by the XBoost AI gaming engine, Infinix enhances gameplay with intelligent features. The AI Magic Box accelerates dialogues and auto-collects gear, keeping players immersed in the story while focusing on battles and exploration. Additionally, a long press on the power button activates One-Tap Infinix AI∞, instantly enabling enhanced Folax for E-sports Mode, Power Saving Mode, floating windows, and more—ensuring uninterrupted gameplay. ZoneTouch Master refines controls based on user habits for greater precision, while the Magic Voice Changer adds fun by modifying voice styles. Infinix AI∞ at Your Fingers Infinix AI∞ redefines interaction by merging scattered functions into a seamless One-Tap Infinix AI∞ feature. With a single tap, Folax allows users to access over 1,000 smart living options—such as identifying landmarks, menus, and questions—thereby simplifying everyday tasks. Additionally, users can now leverage DeepSeek's advanced deep thinking mode to engage in more nuanced and substantive conversations. One-Tap Infinix AI∞ The Infinix AI∞ creative assistant empowers users with instant tools for seamless creativity. AI Eraser removes unwanted objects, AI Cutout extracts subjects effortlessly, and AI Wallpaper Generator crafts unique designs in one tap. AI Mosaic protects privacy by auto-blurring sensitive details. For content creation, AI Writing refines text, while AI Note transforms sketches into AIGC artworks in styles like anime, pixel art, and cyberpunk. In communication, Infinix AI∞ ensures effortless conversations. Real-time Call Translator enables smooth multilingual calls, AI Auto Answer filters calls intelligently, and Speech Enhancement reduces noise for crystal-clear audio. Call Summary records key details, making it easier to manage work and personal tasks. Infinix NOTE 50 Series: A New Definition of AI Flagship Building on the seamless integration of Infinix AI∞ across daily tasks, creativity, and communication, the Infinix NOTE 50 Series elevates these technologies into a flagship-level experience. As Infinix's first AI phone featuring One-Tap Infinix AI∞, the NOTE 50 Series merges contextual assistance and creative tools into a single-touch AI Agent, Folax. Additionally, Infinix AI∞ now includes heart rate and blood oxygen monitoring—exclusive to the NOTE 50 Pro+ 5G and NOTE 50 Pro models—with built-in sensors providing real-time health data without the need for extra devices. Infinix NOTE 50 Series Thoughtfully designed for modern users, the NOTE 50 Series strikes the perfect balance between durability and advanced technology. Crafted with high-performance ArmorAlloy™ metal, the series achieves an optimal blend of strength and performance. The innovative HyperCasting Tech introduces an integrated metal die-casting process from the automotive industry to smartphones for the first time, reducing 22 components and lowering structural weight by 10%. This results in enhanced reliability and improved heat dissipation. Meanwhile, the NOTE 50 Pro+ 5G's 5.5G Open-Air Network ensures superior connectivity even in complex environments. The NOTE 50 Series also delivers major upgrades in imaging and battery performance. The NOTE 50 Pro+ 5G features a 100X periscope telephoto lens with up to 6X lossless zoom, enhanced by Infinix AI∞ RAW calibration for sharp, detailed low-light shots. Its battery supports 100W wired and 50W wireless charging, while PowerReserve technology extends ultra-low power endurance, keeping the phone functional even at 1% battery for a smooth, lasting experience. AIoT Family: From Phones to All-Scenario Smart Experience Infinix's AI transformation extends beyond smartphones to an Infinix AI Ecosystem. The brand is building a complete AIoT ecosystem around Infinix AI∞, encompassing products like AI Buds, AI Ring, and AI Glasses. AIoT Products The Infinix AI Ring blends fashion with technology, offering AI-powered health tracking, an ergonomic design, and all-week battery life. Its smart charging case ensures convenient power management, while AI-driven exercise tracking enhances the user's fitness experience. The AI Buds, planned to launch on Indiegogo through a global crowdfunding campaign, will provide advanced AI services to users worldwide. They support real-time translation in 162 languages, feature hybrid ANC technology for immersive audio, and come with a touchscreen charging case for intuitive control. AI Glasses delivers premium open-ear audio and smart assistance, while AI Glasses Pro adds an HD camera for scene recognition, instant capture, and real-time translation in a lightweight design. Adding a playful touch to the AIoT lineup, the AI Blind Box Figures combine AI technology with the thrill of blind box collectibles. Each figure features a unique AI companion with distinct personalities, emotions, and voices, delivering a personalized and interactive experience that blends technology with entertainment. The Gen Beta Era Has Arrived, AI Within Reach Infinix has actively embraced the era of vertical-screen streaming media, hosting its first vertical-screen launch event live on TikTok, Facebook, and Instagram channels. This groundbreaking livestream integrated AI-driven interactions and AI-curated creative elements, redefining the launch experience. By adopting a streaming format tailored to young audiences, this launch integrates creativity not only into the event's content but also into its presentation, making the AI experience more immersive and engaging. With the launch of the NOTE 50 Series, AIoT Family, and Infinix AI∞, the Gen Beta era officially begins. To keep users at the forefront of innovation, Infinix will roll out monthly XOS updates and Folax feature enhancements. This ensures seamless access to cutting-edge AI technology, delivering an ever-evolving, smarter experience. Welcome to Gen Beta—where AI is not only smart but also fun, immersive, and truly yours. Infinix invites you to discover the One-Tap Infinix AI∞ feature via the NOTE 50 Series, delivering a simple, intuitive experience that makes interacting with AI effortless. * All data comes from Infinix laboratories. The testing data may vary slightly between different test versions and testing environments. * Features powered by XBoost AI game engine will roll out in XOS Beta—stay tuned for updates. Infinix AI∞ Lab continues pushing AI innovation to enhance gaming with deeper immersion, personalization, and efficiency. * Infinix plans to make the AI Ring Pro, AI Glasses, and AI Blind Box available in Q2 and Q3 2025, with product-specific additional features to be rolled out throughout the year. About Infinix: A trendy tech brand crafted for young consumers. Established in 2013, Infinix is a cutting-edge technology brand tailored for the youth. Committed to delivering cutting-edge technology, stylish design, and outstanding performance, Infinix strives to provide consumers with a superior mobile intelligent experience. In addition to smartphones, Infinix has expanded its product range to include TWS earbuds, smartwatches, laptops, Tablets, smart TVs and more. Currently, Infinix products are available in over 70 countries and regions worldwide, spanning Africa, Latin America, the Middle East, South Asia, and Southeast Asia. For more details, please visit: http://www.infinixmobility.com/
KAOHSIUNG, March 20, 2025 /PRNewswire/ -- As AI applications become increasingly widespread, many enterprises overlook the critical role of infrastructure when adopting AI services. A successful AI system requires a comprehensive strategy—encompassing cloud deployment, hardware investment, and software integration—to build a flexible, high-performance foundation that enhances operational efficiency. INFINITIX, a leading one-stop platform provider specializing in GPU resource scheduling and AI development management, will participate in the Kaohsiung Smart City Summit & Expo from March 20 to 22, 2025. Partnering with Macnica, Graid Technology, and Stark Technology, INFINITIX will present the theme "Driving the Smart Ecosystem: AI Full Lifecycle Management", offering enterprises fast and effective AI deployment solutions. INFINITIX CEO Wen-Yu Chen stated, "We are committed to innovation, leadership, openness, and sustainability, working alongside global AI ecosystem partners to build a thriving AI landscape. Through this exhibition, we look forward to providing enterprises with cutting-edge AI technology solutions." INFINITIX Collaborates with Leading Partners to Present AI Ecosystem Solutions at 2025 Kaohsiung Smart City Exhibition INFINITIX: Launching the Industry-Leading AI Infrastructure Management Platform, AI-Stack INFINITIX is the only NVIDIA-certified Solution Advisor global partner in Taiwan's AI software sector. Its flagship product, AI-Stack, is a high-performance AI infrastructure and GPU resource management platform designed to address the complex needs of enterprises in AI development and deployment. AI-Stack has become an essential tool for integrating AI services efficiently. AI-Stack incorporates advanced GPU partitioning technology, multi-GPU aggregation, cross-node computing, an intuitive user interface, multi-cloud management, open-source deep learning frameworks, model inference deployment services, and MLOps tools. It supports seamless integration with popular AI development frameworks and enables automated execution of single or batch tasks. As an industry-leading GPU resource management platform, AI-Stack empowers enterprises to navigate the rapid evolution of AI, significantly enhancing resource utilization, accelerating model development, and ensuring faster AI deployment. With AI-Stack, businesses can achieve breakthrough advancements in the AI era. Macnica: Accelerating Enterprise Efficiency from AI Development to Deployment As a full-spectrum AI solutions provider, Macnica specializes in applying cutting-edge technology to complex business scenarios. The company offers comprehensive support across AI platforms, and advanced AI software stackswhile integrating high-performance networking and storage solutions. At this exhibition, Macnica will spotlight the AI solution, significantly accelerating the development of complex AI models. Additionally, Macnica will showcase the VAST Data platform, an innovative solution that unifies structured and unstructured data into an infinitely scalable, high-performance system—providing robust support for smart city applications. Graid Technology: Pushing the Limits of Storage with GPU RAID Innovation Graid Technology Inc. introduces cutting-edge GPU RAID data protection acceleration, revolutionizing storage performance standards. Its flagship product, SupremeRAID™, is specifically designed for NVMe SSDs, delivering unparalleled performance and comprehensive data protection. A single card achieves 28M IOPS and 260GB/s read performance, directly connecting up to 32 SSDs while providing comprehensive RAID level protection. The SupremeStore solution integrates the SR-1010 with BeeGFS, leveraging InfiniBand networking to achieve 80GB/s transfer speeds. It offers flexible capacity expansion based on budget while ensuring linear performance scalability. Featuring high-availability (HA) services, it reduces HA costs while maintaining optimal performance, making it the ideal solution for AI, HPC, and ML workloads. Additionally, the newly launched Supreme100 edge computing workstation supports eight Gen5 SSDs and a 450W GPU, delivering 100GB/s transfer capabilities. Engineered for high-intensity computing tasks, it operates with low noise, making it suitable for office environments. With continuous innovation, Graid Technology Inc. is driving advancements in the storage industry, providing enterprises with superior performance and robust data protection. Stark Technology: Integrating Generative AI for Speech-to-Text Applications Stark Technology will demonstrate its collaboration with MaiAgent AI, showcasing a smart application service that combines "speech-to-text" technology with generative AI. The system primarily supports Mandarin, Taiwanese, and English, providing real-time audio analysis between citizens and service personnel. It converts audio into text, generates summaries, and integrates with petition systems, effectively enhancing citizen service quality and improving overall customer satisfaction. This solution is especially suited for government citizen service hotlines, corporate customer service centers, and scenarios that require extensive voice data processing. Stark Technology's solution has been successfully deployed in multiple local governments, improving service personnel efficiency by an average of 40% and reducing citizen wait times by nearly 30%, resulting in significant improvements in public service quality. Experience the complete AI ecosystem solution crafted by INFINITIX and its partners, and explore how AI technology can revolutionize businesses and cities. 2025 Kaohsiung Smart City Forum & Exhibition Information: Exhibition Dates: March 20th (Thursday) to March 22nd (Saturday), 2025 Location: Kaohsiung Exhibition Center Visiting Hours: March 20th to 21st: 10:00 AM – 5:30 PM March 22nd: 10:00 AM – 5:00 PM
Some 80 industry elites discuss marketing trends and cultural innovations, uncovering ASEAN opportunities and embracing AI possibilities The MarketingPulse and eTailingPulse conferences ran in parallel at the Hong Kong Convention and Exhibition Centre (HKCEC) yesterday, attracting more than 1,600 industry professionals from 22 countries and regions About 80 expert speakers from around the world presented at some 30 sessions, InnoTalks and digital marketing and e-tailing workshops, as well as the "Meet the Leaders" dialogue series Mainland e-commerce giants shared insights on how to target the rapidly growing and increasingly influential Gen Z market and the female-driven "she economy" HONG KONG, March 20, 2025 /PRNewswire/ -- The Hong Kong Trade Development Council (HKTDC) staged the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) yesterday, running under the theme Inspiring Possibilities. This year's conferences featured approximately 30 sessions, InnoTalks, digital marketing and e-tailing workshops as well as the "Meet the Leaders" dialogue series, attracting more than 1,600 industry professionals from 22 countries and regions. In her welcoming remarks, HKTDC Executive Director Margaret Fong said: "Changing market conditions and consumer behaviour and rapidly emerging trends are part of what makes operating in the marketing and e-commerce ecosystems exciting, enabling them to evolve and grow for the better. It is up to us all to ride this wave of transformation with agility, coupled with a healthy dose of tenacity and grit. One of our main goals in organising MarketingPulse and eTailingPulse is to encourage industry players to understand and embrace the latest developments and trends to help them achieve their marketing and e-commerce aims." This year, some 80 international cross-industry leaders joined the conferences to explore the latest trends and innovative strategies in brand marketing. Key topics in five highlight areas included the application of data and artificial intelligence (AI), the integration of art, music and culture in marketing strategies, and the rising importance of inclusive marketing with a focus on neurodiversity. Another highlight of the event was an in-depth discussion on the development potential of the ASEAN and halal markets, and an analysis of the impact of the single-person household trend on consumer behaviour and marketing approaches. Speakers shared insights on market dynamics, effective strategies and successful case studies, and had the opportunity to explore unique perspectives to help them uncover cross-disciplinary opportunities. Data and AI innovation Accurate customer data analysis not only helps to strengthen a company's image but is also crucial for fulfilling brand promises and maintaining a competitive edge in a crowded market. In a captivating presentation, Nikkia Reveillac, Director (Global) of Consumer Insights at Netflix (2021-2024), explored how to leverage data to drive comprehensive brand innovation from the inside out. She emphasised that the key to customer loyalty is to understand the customers by transforming data into insightful perspectives. "It's about having a deep curiosity to understand the customer, in order to understand the deeper customer motivation and unspoken needs. Breakthrough brilliance doesn't always require companies to create something new; small improvements can take a bigger role in making a bigger difference to the customer," she said. As AI technology matures both locally and globally, it is rapidly reshaping the marketing and branding landscape. Prof Darren Thayre, Head of Innovation for Global Strategic Initiatives at Google and Brian Hui, Managing Director, Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) Hong Kong at HSBC, offered insights into innovative applications of AI, turning imagination into opportunities, and how brands can leverage AI to craft compelling brand narratives, enhance storytelling and design breakthrough campaigns. Seizing e-commerce opportunities in the ASEAN market The diversified economic landscape of the ASEAN region has emerged rapidly in recent years. Hong Kong businesses are demonstrating significant advantages in tapping into opportunities within this market, helped by government initiatives announced in the latest budget. HKTDC Research presented the full report of its study, "ASEAN e-Commerce opportunities: Insights on Consumer Behaviours and Positioning of Hong Kong Products", at the event. Galvin Chia, the HKTDC's Principal Economist (Asian and Emerging Markets), led a session at eTailingPulse to offer an in-depth analysis of consumer behaviour and market trends among consumers in six key ASEAN markets. Nick Chiu, Head of Sales, SME & Growth of Airwallex, joined the session and shared his view about the ASEAN market. He remarked: "Success in ASEAN e-commerce comes from understanding local markets, optimising cross-border collections and payouts, and partnering with trusted providers to reduce friction, build trust, and scale efficiently across the region." Mainland China market targets Gen Z and the "she economy" The e-commerce market in Mainland China is booming and leading the world. The conferences focused on the increasing purchasing power of Gen Z consumers and the "she economy" that is dominated by female consumption patterns. E-commerce giants Meituan and POIZON target high-priced consumer goods and have launched multiple strategies aimed specifically at Gen Z customers. Chen Yi-Fang, Head of Meituan Le Life Business Department, said: "Happiness-driven entertainment consumption is the new trend for Gen Z. They like to utilise different online platforms and use AI to discover new interests and make cost-effective purchases." He added that Meituan engages with Gen Z through intellectual property (IP) crossovers. Music economy, celebrities and influencers build distinct brand image Hang Seng Bank's Chief Marketing Officer Jordan Cheung to offer insights into how collaborations between brands and celebrities can attract potential customers and unleash the influence of the brand through the "music economy". Cheung explained that music is a unifying force that could connect with people from all walks of life. "By integrating music into the brand's core, we're able to implement this into our marketing campaigns and establish emotional connection with our customers," he said. "Music and event sponsorships, partnerships with co-organisers and curating unique experiences with celebrities has enabled us to attract and engage with customers. This has had a positive impact on our overall brand image." Celebrities and stars are a magnet for public attention, which is why many brands invite artists to support their promotional activities. In recent years, many artists have started to leverage their fame to transition into influencers. Grace Chan, another successful actress-turned-influencer, shared her personal experiences operating on both traditional and digital platforms and revealed her secret to becoming a successful content creator. Several other local and overseas marketing experts shared their insights at the event, including Matthew Li, Head of Brand and Marketing at DECATHLON Hong Kong; Fabien Vallérian, International Director of Arts & Culture at LVMH's Maison Ruinart; Joseph Chen, Director of Culture at Eaton HK; Tony Chen, Director of Public Affairs at Taobao & Tmall Group; and Vishal Salunkhe, Vice President, Head of Commercial at Carousell. Expanding the industry's business potential The conferences featured an exhibition area at which more than 40 marketing services and e-commerce solutions suppliers showcased a wide range of high-quality products and services to participants from Hong Kong and abroad, offering them the chance to gain the latest market intelligence and learn best practices directly from industry leaders. Datawords was one of the exhibitors at this year's Pulse events. Its APAC CEO, Christophe Jourdain, said: "Our main objective for joining the events is to better understand the marketing trends in Hong Kong and the Greater Bay Area, and to network and meet potential partners. We also want to know what questions exhibitors and attendees have in terms of market trends and their marketing approach. We've made business contacts at the events. They come from Mainland China, France and Australia. We also had several business matching meetings with companies from Hong Kong and Korea whose businesses are relevant with ours." More than 160 business matching meetings were arranged during the conferences, helping attendees to discuss opportunities with some of Asia's top marketers, agile agencies and leading e-commerce experts. Industry support facilitates interaction, conferences remain online MarketingPulse and eTailingPulse were supported by a several organisations and industry associations, including the Association of Accredited Advertising Agencies of Hong Kong, Guangdong Live Streaming Electronic Commerce Association, the Hong Kong Federation of E-Commerce, Hong Kong Federation of Live Commerce, Hong Kong Public Relations Professionals' Association, IAB Hong Kong and PRHK. Industry professionals will be able to access the online MarketingPulse and eTailingPulse platforms from today until 19 April, offering participants the opportunity to revisit both events and take advantage of many different features. Websites MarketingPulse: https://marketingpulse.hktdc.com/conference/mp/en eTailingPulse: https://etailingpulse.hktdc.com/conference/etp/en Photo download: https://bit.ly/4j0j9O3 The parallel MarketingPulse and eTailingPulse conferences concluded successfully, attracting more than 1,600 international attendees from 22 countries and regions Media enquiries Please contact the HKTDC's Communications & Public Affairs Department: Katy Wong Tel: (852) 2584 4524 Email: katy.ky.wong@hktdc.org Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org HKTDC Media Room: http://mediaroom.hktdc.com About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn
AI-powered Accounting Transformation Platform recognized for innovation and excellence LOS ANGELES, March 19, 2025 (GLOBE NEWSWIRE) -- FloQast, an Accounting Transformation Platform created by accountants for accountants, is proud to announce it has been selected as the winner of the “Best Finance Automation Platform” award in the 2025 FinTech Breakthrough Awards. The prestigious awards program recognizes outstanding financial technology companies and products from around the world. In its ninth year, the FinTech Breakthrough Awards received over 4,500 nominations globally, with winners selected through a rigorous evaluation process. The program celebrates innovation and excellence across various financial services categories, including Digital Banking, Personal Finance, Lending, Payments, Investments, RegTech, and InsurTech. "We’re excited to be recognized for our work in transforming accounting workflows with AI and automation," said Mike Whitmire, CEO and co-founder of FloQast, CPA. "Our goal has always been to help accountants work more efficiently and strategically, and this award reinforces that mission. By bringing innovative technology to everyday accounting tasks, we’re giving accounting and finance teams the tools to move faster, stay on top of their numbers, and tackle audits with confidence." FloQast’s accounting platform was purpose-built by accountants for accountants, focusing on enhancing team collaboration, efficiency, and accuracy in financial processes. The platform’s AI-driven capabilities enable accounting professionals to streamline their workflows while maintaining the highest standards of accuracy and control. “The 2025 FinTech Breakthrough Awards celebrate the most innovative companies and technologies shaping the future of financial services. FloQast stands out in the FinTech universe for its deep understanding of accountants’ needs and its innovative approach to solving real-world challenges in financial operations,” said Steve Johansson, Managing Director at FinTech Breakthrough. “Their platform demonstrates how thoughtfully applied automation and AI can transform accounting processes, enabling finance teams to focus on higher-value strategic activities.” For more information about FloQast and its award-winning platform, visit www.floqast.com. About FloQast FloQast, an Accounting Transformation Platform created by accountants for accountants, enables organizations to automate a variety of accounting operations. Trusted by more than 3,000 global accounting teams – including Twilio, Los Angeles Lakers, and Zoom – FloQast enhances the way accounting teams work, enabling customers to automate close management, account reconciliations, accounting operations, and compliance activities. With FloQast, teams can utilize the latest advancements in AI technology to manage aspects of the close, reduce their compliance burden, stay audit-ready, and improve accuracy, visibility, and collaboration overall. FloQast is consistently rated #1 across all user review sites. Learn more at FloQast.com. Contact:Kyle CabodiFloQast Director of Corporate Communicationskyle.cabodi@floqast.com
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