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Redefining the future of finance and sport through a shared commitment with AFA Hong Kong, Jan. 8, 2026 /PRNewswire/ -- In a landmark move celebrating ambition, discipline, and collective triumph, ATFX, the leading global online trading CFDs broker, has officially partnered with the Argentine Football Association (AFA) as a regional sponsor. Anchored in ATFX's theme "Road to Goals," the partnership celebrates preparation, precision, and resilience through the fusion of sport and finance. ATFX Officially Partners with Argentine Football Association as Regional Sponsor Strategic Alignment between ATFX and AFA Professional football teams and successful traders share the same foundations, with both rooted in strategy, discipline, and informed decision-making. With the World Cup approaching, ATFX proudly stands alongside AFA in this shared pursuit of excellence. Backed by three World Cup titles and legends such as Diego Maradona and Lionel Messi, alongside key players like Rodrigo de Paul and Enzo Fernández, AFA's legacy aligns closely with ATFX's mission to empower traders worldwide. Together, both organisations support long-term success. Education at the Core Education lies at the heart of ATFX's mission. By linking football strategy with trading principles, the partnership makes financial education more engaging and accessible. Just as players adapt under pressure, traders learn to navigate market volatility. ATFX positions education as the assist that helps individuals overcome challenges and move closer to their goals. "We selected the Argentine Football Association as a partner because they embody the pinnacle of strategic discipline and global influence," stated Joe Li, Chairman of ATFX. "This collaboration fuels our commitment to global growth and community empowerment through education. By bridging football strategy and market navigation, ATFX ensures users never pursue their financial goals alone." "This new sponsorship with ATFX is a key step in the continued global growth of the AFA brand," added Leandro Petersen, Chief Commercial and Marketing Officer of AFA. "Since 2021, AFA has established commercial offices worldwide, identifying strategic opportunities and building deep connections within global communities. Our expansion into markets across Asia and the Americas has been a core pillar of our strategic vision since 2018; announcing ATFX as a global sponsor today further validates that successful path. Our mission is to continue delivering exceptional value to our partners while consolidating our presence in key regions. We are pleased that ATFX has chosen the Argentine National Team and our players as their brand ambassadors during this exciting journey toward 2026. Together, AFA and ATFX will develop unique marketing campaigns to enhance the synergy and global reach of both brands. We have full confidence that this partnership will be a resounding success." A Partnership Built on Shared Ambition This collaboration marks a milestone in bridging finance and sport to inspire global achievement. Both organizations are committed to building new pathways for progress and resilience. Follow ATFX for the latest updates on this journey, both on and off the field. About ATFX ATFX is a leading global fintech broker with a local presence in 24 locations and holds 9 licenses from regulatory authorities, including the UK's FCA, Australia's ASIC, Cyprus' CySEC, the UAE's SCA, Hong Kong's SFC, South Africa's FSCA, Mauritius' FSC, Seychelles' FSA, and Cambodia's SERC. With a strong commitment to customer satisfaction, innovative technology, and strict regulatory compliance, ATFX delivers exceptional trading experiences to clients worldwide. For further information on ATFX, please visit ATFX website https://www.atfx.com. About AFA Founded in 1893, the Argentine Football Association (AFA) is the governing body of football in Argentina and one of the oldest football federations in the world. Headquartered in Buenos Aires, AFA oversees all aspects of the sport, including the organization of domestic leagues such as the Primera División, Primera Nacional, and lower divisions, as well as national cup competitions like the Copa Argentina and Supercopa Argentina. For more information, kindly refer to afa.com.ar.
LAS VEGAS, Jan. 5, 2026 /PRNewswire/ -- As Lexar celebrates its 30th anniversary, the brand reflects on three decades of innovation, engineering excellence, and trusted performance. Since 1996, Lexar has evolved from a pioneer in memory card standards into a global brand shaping the workflows of creators, gamers, professionals, and next-generation smart devices. Building on this foundation, Lexar enters 2026 with a clear focus: continuing to meet evolving user needs while preparing for a future shaped by AI-enabled workflows, mobility, and real-time data. Value Leadership—30 Years of Innovation, Reliability, and User-Centric Product Design For 30 years, Lexar has built its reputation on three core values—Professionalism, Innovation, and Service—delivering storage solutions that evolve with the needs of photographers, filmmakers, gamers, and mobile creators. Professionalism: Since setting the industry's CF card read speed standard in 1996, Lexar has continued pushing boundaries in memory card technology. The Lexar Professional DIAMOND CFexpress 4.0 Type B Card extends this leadership with sustained performance for high-end cinema, ultra-high- bitrate capture, and next-generation 8K workflows. Innovation: Product and technology breakthroughs have defined Lexar's journey from the start—consistently pushing industry boundaries from the world's first professional workflow solution to the industry's first all-metal SD card, the Lexar ARMOR GOLD SDXC UHS-II Card and the world's first 1TB microSD Express card, the Lexar PLAY PRO microSDXC Express Card. Service: Lexar understands that storage is more than hardware—it is a complete, trusted solution. With tools like the Lexar App and end-to-end support, Lexar helps consumers protect, manage, and preserve the work and memories that matter most. Product Leadership—Flagship Storage Solutions at CES 2026 These pillars of Lexar's value leadership are reflected in the flagship products showcased at CES 2026—solutions refined through ongoing user insight and evolving user scenarios, and built on Lexar's long-standing engineering expertise. Featured products include: Lexar Professional SILVER PLUS microSDXC —The world's fastest 2TB UHS-I microSD card, offering up to 255MB/s read and 180MB/s write with 4K60P video recording and enhanced durability—ideal for drone, action camera users and outdoor creators. Lexar Air Portable SSD—A stylish, ultra-light weight portable storage solution weighting just 0.6 oz, featuring automatic backup via the Lexar App. Designed for creators and mobile users who need fast, seamless storage wherever they go. Lexar PLAY X PCIe 4.0 NVMe SSD—Up to 7400MB/s read and 6500MB/s write for gaming, content creation, and high-performance workflows. Lexar TouchLock Portable SSD—NFC dual-encryption portable SSD, featuring NFC authentication and 128-bit AES hardware encryption. Using a smartphone as the key, users can tap to unlock secure storage zones, in a slim, magnetic drive that offers automatic photo backup. Together, these solutions reinforce Lexar's leadership in delivering highly reliable, high-performance storage across diverse workflows—from action content capture to high-speed gaming to everyday mobile creation. Technology Leadership—Introducing Lexar's AI Storage Core As AI accelerates from cloud to edge, next-generation devices—from AI PCs and gaming systems to imaging tools, autonomous equipment, and robotics—are placing unprecedented demands on storage. These workloads require higher sustained performance, stronger reliability for mission-critical operation, and greater flexibility for mobile and distributed AI workflows. To address this shift, Lexar introduces the AI Storage Core—a new storage foundation built on three pillars: performance, reliability, and flexibility—marking the beginning of the consumer-level AI storage era. Guided by this framework, Lexar will introduce three AI-grade storage products: AI-Grade SSD—For AI PCs and high-performance compute workloads. AI-Grade Storage Stick—As more next-generation PCs adopt built-in expansion interfaces, the AI-Grade Storage Stick will allow users to expand storage instantly by simply plugging in a device to increase capacity. AI-Grade Card—For 8K AI imaging, sensor fusion, and real-time edge analytics. These early product directions represent the pioneering phase of the AI Storage Core. Lexar will continue expanding this platform across AI gaming, AI imaging, intelligent robotics, and next-generation automotive systems. Brand Leadership—A Global Partnership Built on Shared Values This forward-looking vision also extends to Lexar's global partnership with the Argentina National Football Team, serving as the team's global storage partner. A partnership grounded in shared values of leadership, professionalism, and global impact. The team's champion legacy aligns with Lexar's three decades of pushing industry boundaries and delivering trusted, high-performance storage solutions. To celebrate the partnership, Lexar will introduce Argentina National Football Team co-branded editions of the Lexar Air Portable SSD and Lexar SL500 Portable SSD in the first half of 2026—products created to help fans, creators, and professionals capture and preserve the moments that matter. The two brands both inspire global audiences: one through football's ability to unite people across cultures, the other through technolohat empowers creators, gamers, and professionals worldwide. Visitors can explore Lexar's full lineup at CES Booth #20234, Central Hall, Las Vegas Convention Center, January 6–9, 2026. About Lexar Founded in California in 1996, Lexar has spent 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio—from memory cards and SSDs to DRAM and mobile storage—continues to empower creators, professionals, and everyday users worldwide. For more information, please visit lexar.com and follow us on Instagram, Facebook, X, YouTube, Linkedin.
A partnership built on the champion legacy of the Argentine National Football Team and Lexar's 30 years of trusted storage innovation. LAS VEGAS, Jan. 5, 2026 /PRNewswire/ -- Lexar, a global leader in memory and storage solutions, today announced an official global partnership with the Argentina National Football Team, serving as the team's global storage partner, bringing together the team's football legacy with Lexar's 30-year commitment to reliable, high-performance storage. For more than a century, the Argentina National Football Team has broken barriers and shaped global football culture through its champion spirit and unwavering pursuit of excellence. Lexar mirrors this legacy with three decades of continuous innovation—introducing breakthrough technologies such as the world's first all-metal SD card and the industry's first 1TB microSD Express card, combining durability with extreme performance to safeguard every decisive moment. "The AFA and Lexar share a commitment to leadership, professionalism, and global excellence," said Leandro Petersen, Chief Marketing Officer of the Argentine Football Association."Lexar's thirty-year track record in high-reliability storage makes them an ideal partner to support the creators, professionals, and fans who document and celebrate our sport worldwide." As Argentina continues to lead global football with three World Cup championships, Lexar is advancing the future of storage with next-generation solutions designed for professional content workflows, immersive gaming, and the evolving needs of fans who capture and preserve their personal football memories. As part of the collaboration, Lexar will introduce AFA co-branded editions of the Lexar Air Portable SSD and Lexar SL500 Portable SSD, arriving in the first half of 2026. These special editions give fans a practical and meaningful way to safely store and carry their personal football moments. Beyond the co-branded products, Lexar's broad portfolio reflects its leadership across professional imaging, high-performance SSDs and DRAM, and portable storage—categories that power creators, gamers, and everyday users worldwide. This expertise supports the football community across three key applications: Professional sports imaging—built on Lexar's globally leading professional imaging portfolio, represented by the Lexar Professional DIAMOND CFexpress 4.0 Type B Card , which delivers the sustained high-speed performance required for real-time, high-resolution sports coverage. Next level gaming performance—driven by Lexar's strength in SSD and DRAM technology, with the new Lexar PLAY X PCIe 4.0 NVMe SSD bringing fast loading, smooth gameplay, and flagship-level responsiveness across consoles, gaming PCs, and portable gaming devices. Everyday fan memory storage—enabled by Lexar's trusted portable storage lineup, including the Lexar Professional Go Portable SSD with hub, which supports Apple ProRes 4K recording and offers cable-free, reliable, on-the-go storage for match-day photos, videos, and personal football memories. Together, these solutions reflect the shared commitment to excellence that drives the partnership—uniting the Argentina National Football Team's champion spirit with Lexar's expertise in helping creators, gamers, and fans capture and preserve the moments that matter. About Lexar Founded in California in 1996, Lexar has spent 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio—from memory cards and SSDs to DRAM and mobile storage—continues to empower creators, professionals, and everyday users worldwide. For more information, please visit lexar.com and follow us on Instagram, Facebook, X, YouTube, Linkedin.
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