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Company recognised for strengths in portfolio breadth, implementation and delivery, extended services, geographic footprint and global alignment TOKYO, Jan. 17, 2025 /PRNewswire/ -- Ricoh today announced it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Cloud Managed Print and Document Services Hardcopy 2024 Vendor Assessment (doc #US51572924, November 2024). A premier global marketing intelligence firm, IDC evaluated vendors who had services and solutions, including cloud-based managed print and document services, contractual print service models that target both enterprise and SMB, and delivery models including capabilities and strategies deployed by hardcopy vendors in support of direct engagements and channel-delivered print services programs. The IDC MarketScape noted, "Ricoh continues to show leadership in driving workplace innovation across all areas of the print and document ecosystem" and "Ricoh is working across multiple office ecosystems to help customers drive digital transformation by simplifying content-driven processes through the automation of tasks" as being key differentiators contributing to the company's position as a Leader. Additionally, the IDC MarketScape noted that "Ricoh should be considered by customers looking for globalised service delivery and consistent service quality across various geographies." "Ricoh's position as a Leader in the IDC MarketScape for Cloud Managed Print and Document Services Hardcopy highlights the company's ability to generate meaningful and innovative workplace services that continue to push the boundaries of what a print and document ecosystem can be," said Robert Palmer, Research Vice President: Imaging, Printing, and Document Solutions, IDC. "Their strategic approach and comprehensive solutions enable businesses to streamline processes and easily adapt to the ever-evolving needs of modern workplaces." The IDC MarketScape identified several strengths exhibited by Ricoh supporting the company as a Leader, with the report noting the following for each: Portfolio Breadth: "Ricoh looks to help customers drive digital transformation through its workflow and collaboration products, while promoting security, productivity, and sustainability." Implementation and Delivery: "Ricoh's global sales and professional services organisation plays a pivotal role in identifying customer challenges and delivering tailored business solutions." Extended Services: "Beyond traditional MPS, Ricoh offers a comprehensive range of services to support clients in their IT needs, including IT services, onsite print services, infrastructure services, cloud and security services, workflow services, and a full range of process automation services." Geographic Footprint: "Ricoh offers an expanding pool of expertise with extensive global market coverage." Global Alignment: "Ricoh aligns its cloud services portfolio across all regions, driven by global service needs and a goal to simplify and standardise the go-to-market approach." "We believe being recognised as a Leader in Cloud Managed Print and Document Services Hardcopy underscores our commitment to delivering best-in-class workplace services and solutions that empower businesses to optimise workflows and achieve their digital transformation goals for our customers," said Takahiro Irisa, Senior Corporate Officer and President of Ricoh Digital Services Business Unit, Ricoh Company, Ltd. "We believe this recognition from the IDC MarketScape validates our dedication to innovation, customer-centricity, and driving measurable results for our customers." A leading provider of digital workplace services and cloud-based solutions to more than 1.4 million customers worldwide, Ricoh brings technology and people together to solve challenges for organisations seeking to modernise their print infrastructures and accelerate digital transformation. For more information and to download an excerpt copy of the report, click here (PDF). -Ends- About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. Related Links IDC MarketScape names Ricoh a Leader in Worldwide Cloud MPS Vendor Assessment https://www.ricoh.com/info/2022/0208_1 | About Ricoh | Ricoh is a leading provider of integrated digital services and print and imaging solutions designed to support the digital transformation of workplaces, workspaces and optimise business performance. Headquartered in Tokyo, Ricoh's global operation reaches customers in approximately 200 countries and regions, supported by cultivated knowledge, technologies, and organisational capabilities nurtured over its 85-year history. In the financial year ended March 2024, Ricoh Group had worldwide sales of 2,348 billion yen (approx. 15.5 billion USD). It is Ricoh's mission and vision to empower individuals to find 'Fulfillment through Work' by understanding and transforming how people work so we can unleash their potential and creativity to realise a sustainable future. For further information, please visit www.ricoh.com ### © 2025 RICOH ASIA PACIFIC PTE LTD. All rights reserved. All referenced product names are the trademarks of their respective companies.
In new research for CES 2025, Govee aims to illuminate the next generation of smart lighting solutions LAS VEGAS, Jan. 3, 2025 /PRNewswire/ -- Govee, a global leader in smart ambient lighting innovation, in collaboration with International Data Corporation (IDC), the leading global market intelligence, has released a whitepaper "The Next Era of Smart Lighting: Transforming Daily Life with Colors". This report serves as a critical resource in the smart lighting and technology space, addressing key challenges in the industry and presenting innovative solutions, demonstrating how smart lighting is transforming lives in ways beyond expectations. Govee Partners with IDC to Discuss the Impact of Smart Lighting and the Future of Smart Living In a New Whitepaper. Smart Lighting: Revolutionizing the Home Lighting IndustryAccording to the IDC 2024-2028 Global Smart Lighting Devices Market Forecast, smart lighting is gaining increasing popularity among consumers worldwide, driven by its convenience, impact on home energy efficiency, security applications, and entertainment capabilities. By 2028, global shipments of smart lighting devices are expected to surpass $5 billion, with a compound annual growth rate (CAGR) of 12%. In the new report, research highlights that recent advancements in smart lighting technology gives consumers the tools to uniquely personalize their home environments. Through innovative features like mood lighting, scene creation, and customizable profiles, smart lighting offers individuals the opportunity to have their homes behave intuitively with their daily lives, and meet their day-to-day preferences. The forces driving growth in the smart lighting industry suggest that increasingly, consumers are looking for new levels of immersion, ambiance and customization in their indoor and outdoor spaces. Things like energy efficiency, aesthetic versatility, accessibility, customization and control and more are guiding consumer purchases as they place more emphasis on how they want their homes to feel. Colored Lighting: Promotes Physical and Psychological Well-BeingWhen consumers bring alternative smart and colored lighting into their homes, they are often doing more for themselves than home decor. They are taking steps to regulate the body within the home, neutralizing the effects of standard home lighting that can be harsh and unpleasant, both physically and psychologically. The new report suggests that when consumers incorporate colored lighting into their homes, it can help improve both functionality and emotional well-being. This is because warm lighting promotes relaxation and social connection, while standard, cool lighting - often found in homes by default - boosts alertness and focus. Additionally, circadian lighting systems, which mimic natural light cycles, support better sleep and reduce stress. Key players in the smart lighting industry, like Govee, are capitalizing on these new findings by developing new solutions with advanced technologies such as RGBICWW and its proprietary LumenBlend™. These technologies seamlessly integrate warm white and dynamic colored lighting to ensure a refined and precise experience. Govee smart lighting not only offers visually striking lighting designs, but also allows users to effortlessly customize their lighting to suit their moods, in-and-out of home schedule, and daily preferences with Govee's Dreamview technology. Govee at CES 2025: Bring Color to Daily LifeGovee is dedicated to enhancing every corner of the home and Bring Color to Daily Life with vibrant ambient lighting. By creating connections with users on both practical and emotional levels, Govee strives to make everyday moments more vibrant and enjoyable. "As the demand for personalized and immersive home experiences continues to grow, Govee stands as a global leader in smart ambient lighting innovation, shaping how people interact with their living spaces," said Eric Wu, CEO of Govee. "With our products now available in over 80 countries and more than 30 million App installations worldwide, we are committed to empowering users with intuitive lighting solutions that inspire creativity, enhance well-being, and bring people closer to the moments that matter most." CES 2025 attendees will be the first to explore the latest from Govee at the Venetian Expo, booth #51916. At Govee's booth, discover how including how elevated smart ambient lighting enhances everyday living through creativity, connection, and more. About GoveeGovee has been revolutionizing the smart living experience since 2017, with innovative, efficient, and hassle-free ambient lighting solutions for the entire home. From living spaces and gaming setups to outdoor areas and beyond, Govee smart lighting is not just visually stunning, but transforms everyday moments into personalized and engaging lighting experiences. Embracing the idea that "Lights Can Be Fun," Govee is committed to bringing vibrant ambient lighting to every corner of the home, to fostering connections with users on both practical and emotional levels, and to making everyday moments brighter and more enjoyable. About IDCInternational Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
斯德哥爾摩2024年12月20日 /美通社/ -- 全球領先的售後服務生命週期管理解決方案供應商 Syncron 今天宣佈，Syncron 已獲 IDC MarketScape 評為 「領導者」(Leader)：後備零件/MRO 行業的全球供應鏈規劃 2024 年供應商評估（#US51541424，2024 年 12 月）。 Syncron 的多項優勢已獲得認可，包括具有動態補貨、概率規劃/預測和端到端庫存最佳化功能的零件規劃解決方案。此報告指出，「Syncron 在 MRO/後備零件方面歷史悠久，一直專注於這領域。其規劃解決方案相應地反映出這一點。」報告還聲稱，「Syncron 整合端到端規劃的方法十分全面。使用 AI「代理」來監控庫存和需求/供應網絡，是令人興奮的解決方案，客戶可以考慮使用此功能來保持庫存的最佳化和生產力。 與大多數後備零件/MRO 功能的供應鏈規劃公司不同，Syncron 專注於售後市場，並結合了功能的廣度與專業知識的深度，圍繞著售後市場營運與獲利能力。這項專業化使 Syncron 成為幫助客戶解決售後服務和 MRO 規劃的複雜性方面的領導者。 Syncron 營業總監 Claire Rychlewski 表示：「售後市場越來越成為汽車、工業、農業、建築和採礦等行業的戰略優先事項和收入增長驅動力，這些產業都需要更多的後備零件、維修和服務。我們很高興在 IDC 市場景報告中獲評為領導者。我們相信，我們的地位證明了我們致力於幫助客戶發展其售後市場業務的承諾，也反映了我們對服務生命週期管理平台的持續投資。。」 深度關注 MRO/後備零件規劃Syncron 的 SLM 平台使用人工智能 (AI)、機器學習和進階分析，以規劃和預測複雜的高價值設備服務需求，從而最大限度地提高可用性，並將不必要或急速訂單所導致的浪費和排放量降到最低。此平台支持高度變化的需求模式，為面臨不可預測或間斷的需求條件的行業中的 OEM 和經銷商創造可預測性，並幫助其優化零件和服務部門，提高客戶滿意度並提高營利能力。 Syncron 的平台已獲得許多業界領導者的信賴，可提升其服務運作。知名客戶包括 Nissan、Caterpillar、Electrolux Professional、AGCO 和 Daikin Industries Ltd.，進一步證明平台在各行各業的通用性和有效性。 最近 Syncron 宣布，ATR，全球首屈一指的地區飛機製造商選擇了其軟件，以提高庫存管理的可靠性，準確性和一致性。Syncron 的平台將幫助 ATR 更好地預測其飛機零件和庫存的複雜需求模式。 IDC MarketScape 簡介IDC MarketScape 供應商評估模型，旨在提供特定市場中技術和服務供應商競爭力的概況。研究方法採用嚴謹的計分方法，以質化和量化條件為基礎，於單一圖表中呈現各供應商在特定市場中的地位。IDC MarketScape 提供一套明確的架構，可以有效評比 IT 及電訊服務供應商的產品與服務項目、專業能力與策略，以及目前和未來的市場成功因素。此架構也為技術買家提供當前和潛在供應商優缺點的全方面評估。 Syncron 簡介 Syncron 透過優化售後市場盈利能力、提高客戶忠誠度並促進服務化過渡，協助製造商和經銷商在新服務經濟中獲益。Syncron 將所有售後服務與其服務生命週期管理 (SLM) 雲端平台緊密整合，透過提供卓越的售後服務體驗，協助各機構組織實現差異化，並驅動營收顯著增長。全球領先品牌信賴 Syncron，使其成為智能 SaaS 服務生命週期管理解決方案的最大私人全球市場領導者。詳情請瀏覽：syncron.com。
STOCKHOLM, Dec. 18, 2024 /PRNewswire/ -- Syncron, the leading provider of aftermarket service lifecycle management (SLM) solutions, announced today that it has been positioned as a Leader in the IDC MarketScape: Worldwide Supply Chain Planning for Spare Parts/MRO Industries 2024 Vendor Assessment (#US51541424, December 2024). Syncron was recognized for several strengths including its parts planning solutions with dynamic replenishment, probabilistic planning/forecasting, and end-to-end inventory optimization. The report states, "Syncron has a deep history in MRO/spare parts and has focused on this space. Its planning solutions reflect that accordingly." It also asserts, "Syncron's approach to integrate end-to-end planning is a holistic one. Use of AI 'agents' to monitor inventory and demand/supply networks presents an intriguing solution clients may consider for keeping inventory optimized and productive. Unlike most supply chain planning players who accommodate spare parts/MRO capabilities, Syncron is focused exclusively on the aftermarket and combines breadth of functionality with depth of expertise around aftermarket operations and profitability. This specialization sets Syncron apart as a leader in helping customers navigate the complexities of aftermarket service and MRO planning. "The aftermarket is increasingly emerging as a strategic priority and revenue growth driver in industries such as automotive, industrial, agriculture, construction, and mining, where sustainability and cost sensitivity are driving expectations for longer equipment lifespans—all of which require more spare parts, repairs, and services," said Claire Rychlewski, Chief Revenue Officer, Syncron. "We are pleased to be named a Leader in the IDC MarketScape report. We believe our position is a testament to our commitment to helping customers grow their aftermarket businesses and reflects our continued investment in our service lifecycle management platform." A deep focus on MRO/spare parts planningSyncron's SLM platform uses AI, machine learning, and advanced analytics to plan and predict complex high value equipment service needs, maximizing availability and minimizing waste and emissions because of unnecessary or rushed orders. It supports highly variable demand patterns, creating predictability for OEMs and dealers in industries that face unpredictable or intermittent demand conditions, and helps them optimize their parts and service departments, grow customer satisfaction, and increase operational profitability. Syncron's platform has been trusted by many industry leaders to enhance their service operations. Notable customers include Nissan, Caterpillar, Electrolux Professional, AGCO, and Daikin Industries Ltd., further demonstrating the platform's versatility and effectiveness across a range of industries. Recently, Syncron announced that ATR, the world's number one regional aircraft manufacturer, selected its software to improve the reliability, accuracy, and consistency of its inventory management. Syncron's platform will help ATR better forecast the complex demand patterns for its aircraft parts and inventory. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. About SyncronSyncron helps manufacturers and dealers capitalize on the new service economy by optimizing aftermarket profitability, increasing customer loyalty, and enabling the transition to servitization. Syncron aligns all aftermarket services to its Service Lifecycle Management (SLM) cloud platform, helping organizations differentiate themselves by delivering exceptional aftermarket experiences while driving significant revenue growth. The world's leading brands trust Syncron, making the company the largest private global market leader in intelligent SaaS solutions for service lifecycle management. More information here: syncron.com.
HONG KONG, Nov. 29, 2024 /PRNewswire/ -- Tencent was recognized as a Major Player in the IDC MarketScape: Worldwide Edge Delivery Services 2024 Vendor Assessment (doc #US51812424, November 2024) report. Tencent Cloud, as a representative vendor, has made a strategic move with its integrated edge platform, EdgeOne, positioning itself to capitalize on opportunities presented by edge services. Tencent was recognized as a Major Player in the IDC MarketScape: Worldwide Edge Delivery Services 2024 Vendor Assessment (doc #US51812424, November 2024) report. Strategy- and technology-driven, a truly one-stop edge cloud security and acceleration platform Tencent Cloud's globally launched EdgeOne solution is a truly one-stop cloud security and acceleration platform. It continuously refines its advantages in edge acceleration and edge security capabilities, catering to the needs of developer communities, media, and other industries, thereby driving digital transformation and rapid business growth across various sectors. Specifically, in terms of edge acceleration, EdgeOne optimizes HTTP/HTTPS, TCP/UDP network transmissions, and combines dynamic and static content to provide efficient acceleration services for a diverse range of business content in a simple and streamlined manner. On edge security, EdgeOne offers comprehensive security protection capabilities such as DDoS/WAF/Bot/rate limiting through a distributed architecture, further democratizing security capabilities and providing users with normalized protection. The report notes, "Tencent Cloud supports flexible pricing that includes free access for developers and basic, advanced, and custom models for enterprise customers." To encourage more developers to participate, collaborate, and improve edge applications, EdgeOne has created the OpenEdge, an open co-creation technology platform for developers to build the next generation of edge AI Serverless applications. Additionally, in September of this year, the platform launched the "Pages" feature designed for modern web development, assisting developers in rapidly building and deploying static sites and serverless applications. Furthermore, EdgeOne is actively integrating AI technology to develop AI@Edge capabilities. It supports enterprises in deploying computing resources at the edge, offer runtime environments for LLM training and inference, and enables AI applications for video and image generation and processing, as well as for AI-generated content storage and caching. Top choice for enterprise global business development, with comprehensive industry services for gaming, e-commerce, media, etc. While continuously refining its technology, EdgeOne is also actively implementing solutions across various industries. The report indicates that Tencent possesses extensive expertise in e-commerce, media, and gaming, with these market segments poised for good growth in the foreseeable future. At present, EdgeOne has already served top clients and typical scenarios in various industries globally, including gaming, e-commerce, media, and finance. In the gaming sector, EdgeOne's global nodes, combined with innovative architecture, have accelerated game server access by over 30%, improved download speeds for game developers by an average of 50%, and increased first-day user activity by 20%. Currently, EdgeOne has served over 500 gaming clients globally, providing services for Tencent's self-developed strategic games like Honor of Kings international edition. Additionally, EdgeOne supports global operations for companies such as Kuro Games's "Wuthering Waves" and BluePoch's "Reverse 1999", ensuring both security and performance. In e-commerce, leveraging its highly scalable architecture and edge computing capabilities, EdgeOne can meet the customized configuration needs of cross-border e-commerce clients, supporting agile business iterations. Its integrated architecture of one-stop security acceleration ensures smooth website access, sustains high traffic volumes during major promotions, and provides comprehensive security protection, preventing fraudulent activities and malicious attacks. Through Tencent's deep expertise in the media sector, especially its networking and audio-video technologies accumulated over more than 20 years, EdgeOne further extends media capabilities to edge nodes and has launched the "Edge Media" section. It offers one-click configuration for audio-video on-demand scenarios, enhancing playback experiences through capabilities such as video preloading and chunk optimization. Additionally, it provides real-time transcoding, encryption, screenshot capabilities, enabling instant access to media processing results, reducing transcoding and storage costs, and enhancing efficiency for multimedia businesses. The report noted Tencent's strength as a growing global footprint beyond its domestic market. We believe EdgeOne has become one of the top choices for global business scenarios going overseas, and also a preferred option for international companies entering the Chinese market. In the international market, EdgeOne is highly recognized by customers, achieving deep coverage in Northeast Asia gaming markets with a coverage rate of 80% among the top 10 revenue-generating gaming companies in South Korea. In addition to its rich industry experience, since its launch, EdgeOne's technological and product capabilities have been highly recognized across various sectors. It has been selected as a representative vendor in Gartner's "Market Guide for DDoS Mitigation Solutions", "Market Guide for Cloud Web Application and API Protection", and "Market Guide for Edge Distribution Platforms". According to Omdia's "DDoS Prevention Technology Market Tracker", Tencent Cloud EdgeOne holds the top market share for DDoS solutions in the Asia-Pacific region. In the evaluation of edge computing functions conducted by the China Academy of Information and Communications Technology (CAICT), EdgeOne has demonstrated superior performance compared to its competitors. Moreover, Tencent Cloud with its EdgeOne is the only vendor that fully meets the standards set by CAICT in terms of edge security acceleration capabilities, making EdgeOne the pioneering case study of CAICT's edge computing. In collaboration with CAICT, Tencent Cloud has also fully engaged in the standard development process by jointly publishing a white paper on the Edge Serverless domain. In the future, Tencent Cloud's EdgeOne will continue to promote technological innovation and product optimization to meet the significant acceleration demand and security challenges faced by enterprises in the process of digital transformation in the global market. It aims to drive business innovation and enterprise development to a higher level in various industries. Note:IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons. About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers. About Tencent Cloud Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel and transportation.
Brandwatch was named a Leader among 13 vendors focused on social listening, social media management and digital care solutions. CHICAGO, Nov. 25, 2024 /PRNewswire/ -- Brandwatch, the world's premiere social media management and consumer intelligence suite, has been recognized as a Leader in the IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024 Vendor Assessment (doc #US52038924, November 2024), a new category for the expert analyst firm. Brandwatch Recognized as a Leader in Social Marketing Solutions for Large Enterprises by IDC MarketScape Brandwatch was recognized for the following strengths: "Brandwatch unlocks a rich understanding of people and the world with unmatched intelligence by analyzing the most extensive omni-channel data coverage with scalable, industry-leading AI tools and powerful, flexible reporting capabilities." "Brandwatch provides a full suite of highly customizable and easy-to-use tools for brands to seamlessly connect with their audiences in meaningful ways anytime and anywhere." "Our combined suite revolutionizes how businesses run successful campaigns, protect and promote brand reputation, and drive business growth through social; quickly, confidently, and consistently" said Channing Ferrer, President of Brandwatch, "We're proud to be recognized as a Leader in the IDC MarketScape for Social Marketing Software for Large Enterprises, which we believe reinforces our commitment to our customers to provide them the best tools and intelligence on the market." The Brandwatch roadmap for 2025 includes further enhancements to the platform's AI capabilities, as well as new features and integrations designed to provide users with even greater insights and control over their social media efforts. "Our ambitious plans for 2025 will further cement our commitment to our customers, with AI being applied in exciting new ways, including through the exciting new collaboration with Google Cloud, which we announced last week" noted Ferrer. Brandwatch remains committed to delivering AI-powered innovations and a robust suite of tools that empower brands to navigate the complexities of the social media landscape and make informed decisions. For more information about Brandwatch and its comprehensive suite of social marketing solutions, please visit Brandwatch.com. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers. About Brandwatch Brandwatch is the world's premiere social media management and consumer intelligence suite, equipping the world's most innovative and admired companies – including half of the Forbes 100 – with the tools, structure, and insights they need to act on opportunities and accelerate their brands. Our portfolio of AI-powered consumer intelligence, end-to-end influencer marketing, and award-winning social media management platforms provides a best-in-class suite of solutions for the most enterprising brands and agencies to execute insights-driven strategies at scale. Brandwatch is part of the Cision family of brands, alongside CisionOne, PR Newswire, and Streem. Contact Information For media inquiries, please contact: Cision Public Relations CisionPR@cision.com
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