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    <title>台灣產經新聞網 符合關鍵字"Uber" 最新訊息列表</title>
    <description>台灣產經新聞網 - Taiwan Business News 符合關鍵字「Uber」 最新訊息列表</description>
    <link>https://news.taiwannet.com.tw/rss.aspx?listType=search&amp;key=Uber</link>
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      <guid isPermaLink="false">FF2F9624-5640-4F1E-9A64-2C138DA6347A</guid>
      <title>Uber運用AWS自研晶片支援每日數百萬次行程與AI模型訓練</title>
      <link>https://news.taiwannet.com.tw/news/200978/uber%E9%81%8B%E7%94%A8aws%E8%87%AA%E7%A0%94%E6%99%B6%E7%89%87%E6%94%AF%E6%8F%B4%E6%AF%8F%E6%97%A5%E6%95%B8%E7%99%BE%E8%90%AC%E6%AC%A1%E8%A1%8C%E7%A8%8B%E8%88%87ai%E6%A8%A1%E5%9E%8B%E8%A8%93%E7%B7%B4.html</link>
      <pubDate>Wed, 08 Apr 2026 10:27:53 +0800</pubDate>
      <dc:creator>世紀奧美</dc:creator>
      <category>科技新訊</category>
      <description><![CDATA[<img src="https://news.taiwannet.com.tw/images/user_uploaded/200978_8c4fc005fb8a4e709125059092da6ff1.jpeg" border="0" style="max-width: 100%;"><p class="MsoNormal" style="text-align: center;" align="center"><em><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">全球共乘與外送服務公司</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span></em><em><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">在</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AWS</span></em><em><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">上擴展其即時基礎設施，加速運作每日數百萬次乘車和外送服務</span></em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">&nbsp;</span></p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;"><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">Graviton4</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">和</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">Trainium3</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">是</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">Amazon</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">為運算和</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">AI</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">訓練客製化設計的晶片。</span></em></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;"><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">Uber</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">使用</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">AWS Graviton4</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">在毫秒內</span></em><em><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">配對</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">乘客與駕駛。</span></em></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;"><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">Uber</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">試用</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">AWS Trainium3</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">以建立更快速、更智慧的</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">AI</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">預測和模型。</span></em></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;"><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">在</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">AWS</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">上擴展</span></em><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-language: ZH-CN;">Trip Serving Zones</span></em><em><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">（行程服務區域）</span></em><em><span lang="ZH-CN" style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif; mso-fareast-language: ZH-CN;">，協助處理乘車和外送的需求高峰。</span></em></li>
</ul>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">【台北訊，</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">2026</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">年</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">4</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">月</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">8</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">日】</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">是全球最大的共乘和按需外送公司，正在運用</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Amazon Web Services</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">（</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AWS</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">）擴展其基礎設施和人工智慧（</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AI</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">）能力。</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">使用</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AWS Graviton</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">執行個體來支援更多</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Trip Serving Zones</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">，這是每次乘車和外送背後的即時基礎設施，並已開始在</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Trainium</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">上試行訓練部分</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AI</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">模型，實現更快速的乘客與外送配對、全球需求處理，並為每日數百萬用戶提供更智慧、更個人化的體驗。</span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">每當您開啟</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">叫車或叫外送時，背後會發生一連串的瞬間決策：哪位駕駛最近？最快的路線是什麼？實際抵達需要多長時間？要同時為數百萬人即時且正確地回答這些問題，需要完善的基礎設施，讓</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">能在尖峰時段和大型活動期間大規模地提供這些服務。</span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><strong><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Graviton</span></strong><strong><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">如何即時支援數百萬次行程</span></strong></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">的</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Trip Serving Zones</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">系統能確保每次乘車和外送順利運作，需要在毫秒內進行數百萬次預測並處理定位資訊。</span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">正在擴大使用</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AWS</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">運算、儲存和網路服務，以支援</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Trip Serving Zones</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">的即時運作。透過在</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AWS Graviton</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">上執行更多工作負載，</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">可以降低能源消耗，同時快速擴展，以滿足需求高峰，進而減少延遲並最佳化成本。</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Graviton</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">的高效能可支援部分即時運算，有助於更快速地將乘客與駕駛進行配對，同時兼顧可靠性、可用性與安全性。</span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">工程副總裁</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Kamran Zargahi</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">表示：「</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">的運作規模讓每毫秒都很重要，將更多</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Trip Serving</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">工作負載移至</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AWS</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">，讓我們能更靈活地加速配對乘客與駕駛，並在外送需求高峰時，依然保持系統運行不中斷。」</span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><strong><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">使用</span></strong><strong><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AWS Trainium</span></strong><strong><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">晶片大規模改善</span></strong><strong><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span></strong><strong><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">乘車體驗</span></strong></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">也開始試用</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AWS Trainium</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">來訓練支援其應用程式的部分</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AI</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">模型。這些模型透過分析數十億次乘車和外送資料，決定派遣哪位駕駛或外送員、計算抵達時間，並為客戶推薦最合適的外送選項。進行如此大規模的</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AI</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">訓練需要龐大的運算能力，</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Trainium</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">以高效能且具成本效益的方式實現這項需求。隨著模型不斷學習行程資料，</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">能為全球客戶提供更快速的配對、更準確的預計抵達時間，以及更個人化的推薦，讓他們能更快抵達目的地與更早收到外送。</span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Kamran Zargahi</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">表示：「透過在</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Trainium</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">上試行部分</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AI</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">模型，我們正在建立讓每次</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">體驗都更智慧的技術基礎，這樣我們就能將重心放在每天使用</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">的人們。」</span></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AWS</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">北美區副總裁暨總經理</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Rich Geraffo</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">表示：「</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">是世界上要求最高的即時應用程式之一，我們很榮幸能為其全球營運提供重要的基礎設施支援。我們協助</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Uber</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">為數億人提供可靠的服務，並以</span><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">AI</span><span style="font-size: 11.0pt; font-family: '微軟正黑體',sans-serif;">驅動的體驗定義共乘和按需外送的未來。」</span></p>]]></description>
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      <guid isPermaLink="false">7A61E24E-0E9A-4BF1-8100-ADB1F417211E</guid>
      <title>Verne, Pony.ai, and Uber Partner to Launch Europe's First Commercial Robotaxi Service</title>
      <link>https://news.taiwannet.com.tw/news/199724/verne-pony-ai-and-uber-partner-to-launch-europe-s-first-commercial-robotaxi-service.html</link>
      <pubDate>Thu, 26 Mar 2026 16:15:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<ul type="disc">   <li><i>The partnership will soon begin in Zagreb, before expanding to additional cities in Europe and beyond</i></li>  </ul>  <p><span class="legendSpanClass">ZAGREB, Croatia</span>, <span class="legendSpanClass">March 26, 2026</span> /PRNewswire/ -- Verne, Pony AI Inc. (&quot;Pony.ai&quot;) (NASDAQ: PONY; HKEX: 2026), a global leader in the large-scale commercialization of autonomous driving technology, and Uber Technologies, Inc., today announced a strategic partnership to launch the first commercial robotaxi service in Europe, beginning in Zagreb soon, with initial deployment work already underway, including public-road validation.</p>  <p>The three companies plan to collaborate on the deployment of a commercial robotaxi service, combining Pony.ai's autonomous driving system, Uber's global mobility platform, and Verne's service ecosystem and operational framework. Under this model, Pony.ai will provide its autonomous driving solution; Verne will act as fleet owner and service operator; and Uber will integrate the service into its global ride-hailing network, complementing Verne's own customer-facing platform. Together, the companies aim to build a scalable path toward commercial robotaxi services in Zagreb and, over time, potentially into additional European cities and other markets, with plans to scale to a fleet of thousands of robotaxis over the next few years.</p>  <p>As part of this collaboration, the companies have already begun on-road testing in Croatia's capital, Zagreb, using Pony.ai's Gen-7 autonomous driving system, deployed on the Arcfox Alpha T5 Robotaxi. With preparations for fare-charging services underway, Zagreb is emerging as the first market for commercial robotaxi service in Europe.</p>  <p>Verne will lead the process of ensuring market readiness and obtaining European regulatory approval for these launches, while coordinating the deployment of Pony.ai's robotaxis across both Verne and Uber's networks. This approach ensures consistent performance, safety, and experience, and establishes a scalable framework for expansion into additional markets. As part of the partnership, Uber intends to invest in Verne and support future expansion as a strategic partner.</p>  <p>&quot;Partnering with Uber and Verne represents an important milestone as we continue to expand autonomous mobility globally,&quot; said Dr. James Peng, Founder and CEO of Pony.ai. &quot;In China, our Gen-7 has achieved meaningful commercial scale, including unit economics breakeven in Guangzhou and Shenzhen, demonstrating the readiness of our technology and business model. By leveraging this experience, we are well-positioned to accelerate commercialization internationally, combining our technology with Uber's global platform and Verne's role in enabling multi-market deployment, to build a scalable and sustainable autonomous mobility ecosystem.&quot;</p>  <p>&quot;Europe needs autonomous mobility that can move from testing to a real service,&quot; said Marko Pejkovic, CEO of Verne. &quot;At Verne, we are bringing together the technology, platform, and operational capabilities required to make this a reality, starting in Zagreb before expanding to new markets.&quot;</p>  <p>&quot;Through a strong ecosystem of partnerships, autonomous mobility can both scale globally and more effectively,&quot; said Dara Khosrowshahi, CEO of Uber. &quot;By bringing together Pony.ai's proven autonomous driving technology, Verne's operational and market expertise, and Uber's global platform, we're taking an important step toward making autonomous ride-hailing available to more riders in more places.&quot;</p>  <p><b>About Pony AI Inc.</b></p>  <p>Pony AI Inc. is a global leader in achieving large-scale commercialization of autonomous mobility. Leveraging its vehicle-agnostic Virtual Driver technology, a full-stack autonomous driving technology that seamlessly integrates Pony.ai's proprietary software, hardware, and services, Pony.ai is developing a commercially viable and sustainable business model that enables the mass production and deployment of vehicles across transportation use cases. Founded in 2016, Pony.ai has expanded its presence across China, Europe, East Asia, the Middle East and other regions, ensuring widespread accessibility to its advanced technology.</p>  <p><b>About Verne </b></p>  <p>We are named after Jules Verne, who imagined journeys enabled by technologies long before they existed. Verne is building the operational layer for autonomous mobility in Europe and beyond. Since 2019, we've worked on deploying autonomous ride hailing in complex urban environments through operations, integration, and regulatory enablement, making it part of everyday life. At the core, we design how it works and how it feels, keeping the human in mind.</p>  <p><b>About Uber Technologies, Inc.</b></p>  <p>Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 72 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.</p>]]></description>
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      <title>BWF Announces BK8 News as Presenting Partner of the BWF Thomas &amp; Uber Cup Finals 2026</title>
      <link>https://news.taiwannet.com.tw/news/203360/bwf-announces-bk8-news-as-presenting-partner-of-the-bwf-thomas-uber-cup-finals-2026.html</link>
      <pubDate>Wed, 29 Apr 2026 11:25:00 +0800</pubDate>
      <dc:creator>Media OutReach Limited</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<img src="https://news.taiwannet.com.tw/images/user_uploaded/203360_1859285f99364c3e905d5714c2dda448.jpeg" border="0" style="max-width: 100%;">SINGAPORE -  <a href="https://www.media-outreach.com/">Media OutReach Newswire</a> - 29 April 2026 – The Badminton World Federation (BWF) is pleased to announce BK8 News as the Presenting Partner of the prestigious BWF Thomas &amp; Uber Cup Finals 2026. <br> <br> <figure data-image-width="0" data-image-height="0" style="display: block;width: 100%;margin: 0px;padding: 0px;text-align: center" align="center">   <img src="https://images.media-outreach.com/release.php/Thumb/1600x900/757667/757667-BWF-x-BK8-News-Announceme.jpeg" alt="The Badminton World Federation (BWF) is pleased to announce BK8 News as the Presenting Partner BWF Thomas &amp; Uber Cup Finals 2026." width="1600" style="width: 100%;margin: 0px"> </figure> <br> Through this partnership, BK8 News will support the tournament in its role as Presenting Partner, contributing to enhanced global visibility and deeper fan engagement through integrated media coverage and content-led initiatives. <br> <br> Owen Leed, Commercial &amp; Communications Director at the Badminton World Federation, said: "We are delighted to welcome BK8 News onboard for our flagship team competition, the BWF Thomas &amp; Uber Cup Finals 2026. <br> <br> "The collaboration highlights the rising commercial strength of our premier championships and supports broader international exposure through BK8 News' media reach." <br> <br> Michael Gatt, Managing Director of BK8 News, added: "We are excited to be a Presenting Partner of the prestigious BWF Thomas &amp; Uber Cup Finals 2026, a tournament with a rich legacy and one of the most anticipated events on the global badminton calendar. <br> <br> "This partnership marks a major milestone for BK8 News, providing a global stage to elevate our brand and bring fans closer to the excitement of world-class badminton through engaging content, storytelling, and immersive experiences." <br> <br> The deal was facilitated by BWF's commercial and broadcast partner, Infront, with support from Outlast Sports &amp; Entertainment. <br> <br> Salauddin Sinnakandu, CEO of Outlast Sports &amp; Entertainment, commented: "This collaboration marks a noteworthy milestone, and we look forward to seeing the ways it will evolve and the impact it will create." <br> <br>Hashtag: #BK8News #BWF #Sports #Entertainment<br><p>The issuer is solely responsible for the content of this announcement.</p><p></p><h4>About BK8 News</h4><p>BK8 News, a sports media platform owned by BK8, delivering coverage of global football, badminton, basketball, and motorsports. The platform publishes match reporting, analysis, and sports-related content across digital channels. Through digital distribution and strategic partnerships, BK8 News expands audience reach and supports engagement among sports audiences while pursuing growth in emerging sports markets. <br> <br> <b>Website: </b><a href="http://www.bk8.news/" class="social-media-link"><img style="margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px" src="https://release.media-outreach.com/Release/templates/images/socialMedia/generic_link.png" width="24" height="24" data-no-lazy="1">www.bk8.news</a> <br></p><img src="//track.media-outreach.com/index.php/WebView/462057/11073" alt="" width="1" height="1" style="width:1px;height:1px;">]]></description>
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      <title>藝術中環展會聯同香港旅遊發展局呈獻《香港藝術月探索指南》 並推出旅遊及體驗套票 相約旅客於香港藝術月  展開連結藝術與城市的文化之旅</title>
      <link>https://news.taiwannet.com.tw/news/198866/%E8%97%9D%E8%A1%93%E4%B8%AD%E7%92%B0%E5%B1%95%E6%9C%83%E8%81%AF%E5%90%8C%E9%A6%99%E6%B8%AF%E6%97%85%E9%81%8A%E7%99%BC%E5%B1%95%E5%B1%80%E5%91%88%E7%8D%BB-%E9%A6%99%E6%B8%AF%E8%97%9D%E8%A1%93%E6%9C%88%E6%8E%A2%E7%B4%A2%E6%8C%87%E5%8D%97-%E4%B8%A6%E6%8E%A8%E5%87%BA%E6%97%85%E9%81%8A%E5%8F%8A%E9%AB%94%E9%A9%97%E5%A5%97%E7%A5%A8-%E7%9B%B8%E7%B4%84%E6%97%85%E5%AE%A2%E6%96%BC%E9%A6%99%E6%B8%AF%E8%97%9D%E8%A1%93%E6%9C%88-%E5%B1%95%E9%96%8B%E9%80%A3%E7%B5%90%E8%97%9D%E8%A1%93%E8%88%87%E5%9F%8E%E5%B8%82%E7%9A%84%E6%96%87%E5%8C%96%E4%B9%8B%E6%97%85.html</link>
      <pubDate>Wed, 18 Mar 2026 22:55:00 +0800</pubDate>
      <dc:creator>Media OutReach Limited</dc:creator>
      <category>大陸港澳</category>
      <description><![CDATA[<img src="https://news.taiwannet.com.tw/images/user_uploaded/198866_40bd43be03bf44d78355d97f0fc86884.jpeg" border="0" style="max-width: 100%;"><h4><i>精選套票涵蓋酒店住宿、餐飲、景點及交通，帶領旅客透過一趟串連藝術與城市體驗的旅程，深入感受藝術中環展會及香港的獨特魅力</i></h4><p></p>香港 -  <a href="https://www.media-outreach.com/">Media OutReach Newswire</a> - 2026年3月18日 - Art Central（藝術中環展會）聯同香港旅遊發展局，於第十一屆展會推出電子版《香港藝術月探索指南》；以及一系列旅遊體驗套票，讓來自大灣區及海外訪客帶來更便捷的藝術旅遊體驗，在參觀展會之餘，同步享受香港多元的酒店住宿、餐飲、景點及交通網絡。 <br> <br> <figure data-image-width="0" data-image-height="0" style="display: block;width: 100%;margin: 0px;padding: 0px;text-align: center" align="center">   <img src="https://release.media-outreach.com/release.php/Images/742960/MAP-1024x768-ENTC-jpg.jpeg#image-742960" alt="MAP_1024x768 ENTC.jpg.jpeg" width="100%" style="width: 100%;margin: 0px"> </figure> <br> 作為香港藝術月的焦點盛事，藝術中環將於2026年3月25日至29日回歸香港標誌性的中環海濱舉行，匯聚當代藝術、策展項目，以及來自香港、亞洲及世界各地的畫廊、藝術家、藏家、海外旅客與本地觀眾，共同構築充滿活力的藝術交流平台。藝術中環展會 2026 為香港特別行政區政府文化體 育及旅遊局轄下「文化藝術盛事基金」的資助項目。 <br> <br> 邁入第二個十年，藝術中環展會2026匯聚117間畫廊及500位來自香港、亞洲及世界各地的藝術家，進一步鞏固其作為藏家與策展人之間重要交流與探索平台的地位。第十一屆展會由鄭得恩及容穎怡共同策劃，將透過一系列演出、影像藝術、大型藝術置、講座等藝術節目，探討塑造當代社會與虛擬生活的張力與親密關係，聚焦新興亞洲藝術聲音。 <br> <br> 為豐富訪客的藝術旅程，藝術中環展會特別與香港旅遊發展局攜手合作，呈獻電子版《香港藝術月探索指南》。指南匯聚了城中多個藝術社區的精彩活動，涵蓋中環、上環、灣仔、大坑、南區、尖沙咀及西九文化區等地的畫廊展覽、博物館特展及表演藝術節目。除了視覺藝術的探索，指南更為旅客提供詳盡的周邊餐飲推介，完美展現香港多元的飲食文化。精選推介涵蓋地道小食、精緻粵菜、中式佳餚以至米芝蓮星級的當代歐陸美饌。當中包括紅棉、Amber、Belon、L'Atelier de Joël Robuchon、唐述、久両菜和歷史悠久的陸羽茶室等。透過這份全方位的指南，旅客在參觀藝術中環展會之餘，可輕鬆穿梭於大街小巷，從藝術欣賞到味覺饗宴，深度感受香港作為亞洲盛事之都的獨特魅力。請瀏覽《<a href="https://artcentralhongkong.com/zh/%E9%81%87%E8%A6%8B%E8%97%9D%E8%A1%93%EF%BC%8E%E6%8E%A2%E7%B4%A2%E9%A6%99%E6%B8%AF%EF%BC%8E%E6%93%81%E6%8A%B1%E7%B2%BE%E5%BD%A9/">香港藝術月探索指南》</a>以發掘更多。 <br> <br> 而為了讓訪客可更從容地將展會融入整體香港行程之中，藝術中環今年<b>全新推出限量發售的展會彈性日期門票。</b>持票者可於2026年3月25日至29日期間自選一天，於公眾開放時段入場，毋須預先選定入場日期 。 <br> <br> 藝術中環展會亦於不同旅遊平台推出涵蓋住宿、景點及交通等各方面的套票，以方便旅客。例如，旅客可透過<b>攜程旅行網（</b><b>Ctrip）</b>預訂結合展會門票的一系列精選方案，<b>配合其買任何門票均即享無門檻的港幣</b><b>50元 Uber Taxi乘車優惠</b>，輕鬆規劃一趟串連藝術與城市生活的文化旅程。攜程旅行網住宿套票涵蓋香港四季酒店、香港文華東方酒店、香港美利酒店等頂尖五星級豪華酒店，以至香港中環石板街酒店等精品選項，為文化旅遊及週末行程提供便捷且尊尚的選擇 。 <br> <br> 而景點套票則將展會體驗延伸至香港多項交通選擇和備受歡迎的旅遊熱點，包括山頂纜車、香港摩天輪、天星小輪，以及機場快線，方便旅客整合交通、住宿與城市文化體驗，將觀展行程延伸為一趟探索香港藝術與生活方式的城市旅程。 <br> <br> 另外，藝術中環亦於  <b>Klook</b> 推出彈性日期門票配合中環海濱的香港摩天輪門票（港幣302元）或Cupping Room 咖啡兌換券 (港幣314元)套票，讓旅客於觀展後順道欣賞維港的壯麗景色或於咖啡店稍作休息。旅客觀展後亦可於中環九號碼頭乘坐「西九渡輪」，船程僅約八分鐘，即可輕鬆抵達西九文化區繼續探索M+、香港故宮文化博物館及西九家FUN藝術節。 <br> <br> 套票優惠只限於攜程及Klook購買。更多有關合作酒店、餐飲、景點及交通伙伴的詳情，請參閱artcentralhongkong.com/zh/tickets。套票內容如有更改，恕不另行通知。數量有限，售完即止。 <br> <br> <ul>   <li>     攜程旅行網：<a href="https://m.ctrip.com/tangram/MjM3OTAz?ctm_ref=vactang_page_237903&amp;isHideNavBar=YES&amp;apppgid=10650019968&amp;statusBarStyle=2" style="background-color: rgb(255, 255, 255)">https://m.ctrip.com/tangram/MjM3OTAz?ctm_ref=vactang_page_237903&amp;isHideNavBar=YES&amp;apppgid=10650019968&amp;statusBarStyle=2</a>   </li>   <li>     Klook：<a href="https://www.klook.com/zh-HK/activity/188904-art-central-ticket/?spm=LanguageCurrencySelectionPopup.SelectLanguage&amp;clickId=2eab4f020a">https://www.klook.com/zh-HK/activity/188904-art-central-ticket/?spm=LanguageCurrencySelectionPopup.SelectLanguage&amp;clickId=2eab4f020a</a>   </li> </ul> <b>藝術中環展會</b><b>2026套票優惠</b> <br> <br> <table style="width: 100%;border: 1px solid rgb(0, 0, 0);border-collapse: collapse;overflow: revert">   <tbody>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>類別</b>         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>套票</b>         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>價格</b>         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>訂購渠道</b>         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>備註</b>         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         展會門票         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         藝術中環展會預售門票+         <br>         <br>         Uber Taxi HK$50 乘車優惠         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         成人港幣180元         <br>         <br>         小童港幣55元         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         攜程         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         體驗         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         藝術中環展會預售門票+來回纜車+摩天台428 +Uber Taxi HK$50 乘車優惠         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         成人港幣305元         <br>         <br>         小童港幣305元         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         攜程         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         體驗         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         藝術中環展會預售門票+香港摩天輪門票+Uber Taxi HK$50 乘車優惠         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         成人港幣164元         <br>         <br>         小童港幣54元         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         攜程         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         體驗         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         藝術中環展會預售門票+天星小輪世星號/輝星號遊船票+Uber Taxi HK$50 乘車優惠         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         成人港幣351元         <br>         <br>         小童港幣188元         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         攜程         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         交通         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         藝術中環展會預售門票+中環香港機場快綫車票（香港站）+Uber Taxi HK$50 乘車優惠         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         小童港幣89元         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         攜程         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         餐飲         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         藝術中環展會預售彈性日期門票 + Cupping Room HK$50 咖啡電子兌換券         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         港幣314元         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         攜程         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         體驗         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         藝術中環展會預售彈性日期門票 + 中環海濱摩天輪門票         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         港幣302元         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Klook         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         酒店         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         藝術中環展會預售門票 + 酒店套票         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         人民幣 ¥581起         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         攜程         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         可選:         <br>         <br>         香港四季酒店 / 香港居舍 / 香港文華東方酒店 / 港島香格里拉大酒店 /         <br>         <br>         尼依格羅香港美利酒店 / 香港JW萬豪酒店 / 香港中環石板街酒店 / 香港麥當勞道貳號酒店 /         <br>         <br>         香港蘭桂坊(九如坊)酒店 / 香港園景軒         <br>       </td>     </tr>   </tbody> </table> <br> <b><u>開放日期及時間</u></b> <br> <b>3月24日（星期二）</b> <br> 貴賓預覽（僅供獲邀者參與） <br> <br> <b>3月25日（星期三）</b> <br> 公眾參觀 下午12時 – 下午5時 <br> 中環之夜 下午5時 – 晚上9時 <br> <br> <b>3月26日（星期四）</b> <br> 公眾參觀 下午12時 – 晚上7時 <br> <br> <b>3月27日（星期五）</b> <br> 公眾參觀 下午12時 – 晚上7時 <br> <br> <b>3月28日（星期六）</b> <br> 公眾參觀 上午11時 – 晚上7時 <br> <br> <b>3月29日（星期日）</b> <br> 公眾參觀 上午11時 – 晚上5時 <br> <br> <b><u>地點</u></b> <br> 香港中環海濱，龍和道9號 <br> <br> <br>Hashtag: #ArtCentralHK #ArtCentralUOB #HongKongArtWeek <br><br><br><a href="https://artcentralhongkong.com/" class="social-media-link"><img style="margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px" src="https://release.media-outreach.com/Release/templates/images/socialMedia/generic_link.png" width="24" height="24" data-no-lazy="1">https://artcentralhongkong.com/</a><br><a href="https://www.facebook.com/artcentralhk" class="social-media-link"><img style="margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px" src="https://release.media-outreach.com/Release/templates/images/socialMedia/iconmonstr-facebook-1-24.png" width="24" height="24" data-no-lazy="1">https://www.facebook.com/artcentralhk</a><br><a href="http://www.wechat.com/" class="social-media-link"><img style="margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px" src="https://release.media-outreach.com/Release/templates/images/socialMedia/iconmonstr-wechat-1-24.png" width="24" height="24" data-no-lazy="1"></a>Wechat: https://artcentralhongkong.com/wechat/<br><a href="https://www.instagram.com/artcentralhk/" class="social-media-link"><img style="margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px" src="https://release.media-outreach.com/Release/templates/images/socialMedia/resize-instagram-24.png" width="24" height="24" data-no-lazy="1">https://www.instagram.com/artcentralhk/</a><br><a href="%E5%B0%8F%E7%B4%85%E6%9B%B8%EF%BC%9AArtCentralHK">小紅書：ArtCentralHK</a><p>發佈者對本公告的內容承擔全部責任</p><p></p><h4>關於藝術中環展會</h4><p>Art Central（藝術中環展會）是香港藝術周的重點盛事，展示亞洲最具生命力畫廊及新銳藝術家的前衛創作，以及全球藝壇巨匠的傑出作品。自2015年成立以來，展會已成為當代藝術創新的重要平台，助力藝術家與畫廊提升業界影響力，鞏固其在國際舞台上的地位。如今，展會以高水準的策展規劃備受認可，是全球私人、商業、機構藏家與策展人的重要匯聚地，為藝術探索與交流搭建至關重要的橋樑。 <br> <br> <b>展會總監</b> <br> <b>Corey Andrew Barr </b>於2019年加入藝術中環展會 ，出任展會總監一職。Barr 擴展了展會平台，藉此大力支持香港本地藝術家，同時確保展會為全球最具革新精神的藝廊提供機會。在此之前，Barr 在位於香港及倫敦，主要經營亞洲當代藝術的著名藝廊擔任總監。他也曾擔任紐約富藝斯拍賣行的專家及銷售主管，為首屈一指的國際藝術家籌備當代藝術、攝影和設計展覽。 <br> <br> <b>策展人</b> <br> <b>鄭得恩（Enoch Cheng）</b>是一位藝術家及策展人，其創作涵蓋策展、影像、裝置、表演、舞蹈和時尚等多元領域。他的跨領域多媒體創作透過當代的視角重新詮釋規範、故事和神話，融合不同學科和文化傳統。鄭得恩曾獲亞洲文化協會獎學金（2020年），並曾擔任紐約藝術與設計博物館駐地藝術家（2022年）及紐約美國自然歷史博物館駐地藝術家（2020年）。他於2025年香港藝術發展獎中獲頒「藝術家年獎（視覺藝術）」殊榮，肯定其在藝術領域的卓越貢獻，包括自2024年起在藝術中環展會的參與和貢獻。 <br> <br> <b>策展人</b> <br> <b>容穎怡（Zoie Yung）</b>為香港展覽顧問及獨立策展人，曾任上海 chi K11 藝術館展覽經理。她將自身對中國玄學和西洋占星的認識，以獨特角度應用到藝術策展的空間運用之中，近期策展包括 Wonder-verse （chi K11 art space， 香港，2022）及《浮翠流丹》（都爹利會館，2021）。她亦積極策劃公共教育活動，近期合作本地機構包括大館當代美術館、Para Site 藝術空間、1a Space、香港視覺藝術中心。 <br> <br> <b>關於大華銀行</b> <br> 大華銀行有限公司（大華銀行）是亞洲主要銀行，總部設於新加坡，並於中國、印尼、馬來西亞、泰國和越南開設子公司， 在全球擁有約 470間分行及辦事處，分佈在亞太、歐洲與北美的 19 個國家。 自 1935 年成立以來，大華銀行透過自然增長和一系列的收購行動不斷壯大。時至今日，大華銀行獲評為世界頂尖銀行之一：獲穆迪投資者服務公司給予 Aa1 評級，標準普爾全球評級和惠譽均給予 AA- 評級。 <br> <br> 九十年來，大華銀行一直以客為先，以創造長遠價值為目標，積極創新求變，與時並進，同時對客戶誠摯如一，信守相伴。大華銀行一直致力為連繫東盟內外的個人和企業，建設東盟的美好未來。 <br> <br> 大華銀行憑藉區內龐大的業務網絡優勢，協助企業開拓東盟新機遇；並透過數據和客戶洞察持續創新，為客戶提供專屬的服務體驗及度身定制的金融解決方案，滿足每位客戶的獨特需要。大華銀行致力與企業攜手實現可持續的未來，透過促進社會共融，為環境帶來正面的影響，推動經濟增長。作為一家負責任的金融服務機構，大華銀行堅守對社會和各持份者誠摯如一的承諾，堅定不移地支持藝術發展，以及在兒童和教育的領域推動社會進步。 <br> <br> <b>關於文化藝術盛事</b><b>(文藝盛事)基金</b> <br> 香港特別行政區政府文化體育及旅遊局設立「文藝盛事基金」，旨在吸引和支持為香港 帶來重要文化、藝術或經濟價值，並可落戶及於香港恆常舉辦的國際或大型文化藝術盛 事，或可為香港作為文化藝術樞紐帶來非常顯著的宣傳及形象塑造價值的活動，從而協 助香港發展成為文化藝術之都和旅遊勝地，為文化藝術界及創意產業提供發展機遇，以 及促進文化藝術交流。</p><img src="//track.media-outreach.com/index.php/WebView/455134/11073" alt="" width="1" height="1" style="width:1px;height:1px;">]]></description>
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      <guid isPermaLink="false">BDD9916E-7C2E-4252-B192-886ACC71AD7F</guid>
      <title>Art Central, In Collaboration With The Hong Kong Tourism Board, Presents The Hong Kong Art Month Discovery Guide And Introduces Travel And Experience Packages</title>
      <link>https://news.taiwannet.com.tw/news/198862/art-central-in-collaboration-with-the-hong-kong-tourism-board-presents-the-hong-kong-art-month-discovery-guide-and.html</link>
      <pubDate>Wed, 18 Mar 2026 22:55:00 +0800</pubDate>
      <dc:creator>Media OutReach Limited</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<img src="https://news.taiwannet.com.tw/images/user_uploaded/198862_6d81e7eb52504839b8e516f6b3980809.jpeg" border="0" style="max-width: 100%;"><h4><i>Inviting visitors to Hong Kong Art Month for a cultural journey connecting art and the city</i></h4><p></p>HONG KONG SAR -  <a href="https://www.media-outreach.com/">Media OutReach Newswire</a> - 18 March 2026 - Art Central, in collaboration with the Hong Kong Tourism Board, is launching a digital  <i>Hong Kong Art Month Discovery Guide</i> alongside a series of travel and experience packages for the Fair's eleventh edition. These offerings bring visitors from the Greater Bay Area and overseas a seamless art travel experience, allowing them to enjoy Hong Kong's diverse hotels, dining, attractions, and transport networks alongside their visit to the Fair. <br> <br> <figure data-image-width="0" data-image-height="0" style="display: block;width: 100%;margin: 0px;padding: 0px;text-align: center" align="center">   <img src="https://release.media-outreach.com/release.php/Images/742925/MAP-1024x768-ENTC-jpg.jpeg" alt="香港藝術月探索指南" width="100%" style="width: 100%;margin: 0px"> </figure> <br> As a cornerstone event of Hong Kong Art Month, Art Central returns to the iconic Central Harbourfront from 25 to 29 March 2026. The Fair brings together contemporary art, curated programmes, and a vibrant community of galleries, artists, collectors, overseas visitors, and local audiences to build a dynamic platform for artistic exchange. Art Central 2026 is financially supported by the Mega Arts and Cultural Events Fund under the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government. <br> <br> Entering its second decade, Art Central 2026 will assemble 117 galleries and 500 artists from Hong Kong, Asia, and around the world, further reinforcing its position as an integral platform for discovery and exchange among collectors and curators. Co-curated by Enoch Cheng and Zoie Yung, the Fair's eleventh edition will present a series of artistic programmes—including performances, video art, large-scale installations, and talks—examining the frictions and intimacies that shape contemporary social and virtual life, foregrounding emergent Asian voices. <br> <br> To enrich the artistic journey for visitors, Art Central, in partnership with the Hong Kong Tourism Board, proudly presents the digital  <i>Hong Kong Art Month Discovery Guide</i>. The guide compiles exciting events across the city's art districts, covering gallery exhibitions, special museum showcases, and performing arts programmes across Central, Sheung Wan, Wan Chai, Tai Hang, the Southern District, Tsim Sha Tsui, and the West Kowloon Cultural District. Beyond visual arts, the guide offers detailed dining recommendations in the vicinity, perfectly illustrating Hong Kong's diverse culinary culture. The curated selections range from local street food and refined Cantonese cuisine to Michelin-starred contemporary European dining. Featured establishments include MIAN, Amber, Belon, L'Atelier de Joël Robuchon, Chinesology, Gu Liang Cai, and the historic Luk Yu Tea House. Through this comprehensive guide, visitors can easily navigate the city's streets and alleys alongside their visit to Art Central, seamlessly transitioning from visual arts to culinary delights while deeply experiencing Hong Kong's unique charm as Asia's events capital. Explore more in the  <a href="https://artcentralhongkong.com/discover-art-discover-hong-kong-make-it-yours/"><i>Hong Kong Art Month Discovery Guide</i></a><i>. </i> <br> <br> To allow visitors to incorporate the Fair into their broader Hong Kong itineraries with ease, Art Central has introduced a  <b>brand-new Flexible Date Ticket, available in limited quantities exclusively during the advance sale period.</b> Holders of the Flexible Date Ticket may select any single day between 25 and 29 March 2026 for entry during general admission hours without the need for advance date selection. <br> <br> Art Central has also launched comprehensive packages on various travel platforms covering accommodation, attractions, and transportation for the convenience of visitors. For example, through  <b>Ctrip</b>, visitors can book curated packages combining Fair admission with selected offers and  <b>enjoy a HK$50 no-minimum-spend Uber Taxi promo code with the purchase of any ticket</b>, easily charting a cultural journey connecting art and city life. <br> <br> Ctrip's accommodation bundles span top-tier five-star luxury properties such as Four Seasons Hotel Hong Kong, Mandarin Oriental Hong Kong, and The Murray, Hong Kong, as well as boutique options including The Pottinger Hong Kong, offering convenient and elevated choices for cultural getaways and weekend itineraries. <br> <br> Additionally, attraction bundles will extend the Fair experience to multiple transportation options and popular leisure destinations, including the Peak Tram, the Hong Kong Observation Wheel, the Star Ferry, and the Airport Express. This allows visitors to integrate transportation, accommodation, and urban cultural experiences, extending their exhibition visit into a city journey exploring Hong Kong's art and lifestyle. <br> <br> Furthermore, Art Central has launched combo packages on  <b>Klook</b>, pairing the Flexible Date Ticket with admission to the Hong Kong Observation Wheel at the Central Harbourfront (HK$302) or a Cupping Room coffee e-voucher (HK$314). These allow visitors to take in the spectacular views of Victoria Harbour or take a relaxing coffee break following their visit to the Fair. After viewing the exhibition, visitors can also take the "WestK Ferry" from Central Pier 9—a short eight-minute ferry ride—to effortlessly reach the West Kowloon Cultural District and continue their exploration at M+, the Hong Kong Palace Museum, and the WestK FunFest. <br> <br> Package offers are exclusively available for purchase via Ctrip and Klook. For more details regarding participating hotels, dining, attractions, and transport partners, please visit artcentralhongkong.com/tickets. Ticket Packages might be subject to change without prior notice and are available in limited quantities while stocks last. <br> <br> <ul>   <li>     Ctrip:      <a href="https://m.ctrip.com/tangram/MjM3OTAz?ctm_ref=vactang_page_237903&amp;isHideNavBar=YES&amp;apppgid=10650019968&amp;statusBarStyle=2">https://m.ctrip.com/tangram/MjM3OTAz?ctm_ref=vactang_page_237903&amp;isHideNavBar=YES&amp;apppgid=10650019968&amp;statusBarStyle=2</a>   </li>   <li>     Klook:      <a href="https://www.klook.com/en-HK/activity/188904-art-central-ticket/?spm=Activity.TopNavigation.SelectCurrency&amp;clickId=acd899af1c">https://www.klook.com/en-HK/activity/188904-art-central-ticket/?spm=Activity.TopNavigation.SelectCurrency&amp;clickId=acd899af1</a>   </li> </ul> ​ <br> <b>Art Central 2026 Package Offers</b> <br> <br> <table style="width: 100%;border: 1px solid rgb(0, 0, 0);border-collapse: collapse;overflow: revert">   <tbody>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>Category</b>         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>Package</b>         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>Price</b>         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>Booking Channel</b>         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <b>Remarks</b>         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Fair Ticket         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Art Central Advance Ticket +         <br>         <br>         Uber Taxi HK$50 Promo Code         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Adult: HK$180         <br>         Child: HK$55         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Ctrip         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Experience         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Art Central Advance Ticket         <br>         <br>         + Peak Tram Return Ticket + Sky Terrace 428 + Uber Taxi HK$50 Promo Code         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top" class="roo-ed-selection">         Adult: HK$305         <br>         Child: HK$305         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Ctrip         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Experience         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Art Central Advance Ticket +         <br>         <br>         Hong Kong Observation Wheel Ticket + Uber Taxi HK$50 Promo Code         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Adult: HK$164         <br>         Child: HK$54         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Ctrip         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Experience         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Art Central Advance Ticket + Star Ferry World Star / Shining Star Water Tour Ticket + Uber Taxi HK$50 Promo Code         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Adult: HK$351         <br>         Child: HK$188         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Ctrip         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Transport         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Art Central Advance Ticket +         <br>         <br>         Airport Express Ticket to/from Central (Hong Kong Station) + Uber Taxi HK$50 Promo Code         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Child: HK$89         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Ctrip         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         F&amp;B         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Art Central Advance Flexible Date Ticket +         <br>         <br>         Cupping Room HK$50 Coffee E-Voucher         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         HK$314         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Klook         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Experience         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Art Central Advance Flexible Date Ticket +         <br>         <br>         Hong Kong Observation Wheel Ticket         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         HK$302         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Klook         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         <br>       </td>     </tr>     <tr style="margin: 6px;border: 1px solid rgb(0, 0, 0);text-align: left">       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Hotel         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Art Central Advance Ticket + Hotel Bundle         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         RMB ¥581+         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Ctrip         <br>       </td>       <td style="border: 1px solid rgb(0, 0, 0);text-align: left;padding: 6px;vertical-align: top">         Options include:         <br>         Four Seasons Hotel Hong Kong / The Upper House / Mandarin Oriental Hong Kong / Island Shangri-La, Hong Kong / The Murray, Hong Kong, a Niccolo Hotel / JW Marriott Hotel Hong Kong / The Pottinger Hong Kong / Two MacDonnell Road, Hong Kong / Lan Kwai Fong Hotel @ Kau U Fong / Bishop Lei International House         <br>       </td>     </tr>   </tbody> </table> <br> <b><u>Opening Dates and Hours</u></b> <br> <b>Tuesday 24 March</b> <br> VIP Preview (by invitation) <br> <br> <b>Wednesday 25 March</b> <br> Fair Hours 12 pm – 5 pm <br> Night Central 5 pm – 9 pm <br> <br> <b>Thursday 26 March</b> <br> Fair Hours 12 pm – 7 pm <br> <br> <b>Friday 27 March</b> <br> Fair Hours 12pm – 7 pm <br> <br> <b>Saturday 28 March</b> <br> Fair Hours 11 am – 7 pm <br> <br> <b>Sunday 29 March</b> <br> Fair Hours 11 am – 5 pm <br> <br> <b><u>Venue</u></b> <br> Central Harbourfront Hong Kong, 9 Lung Wo Road <br>Hashtag: #ArtCentralHK #ArtCentralUOB #HongKongArtWeek <br><br><br><a href="https://artcentralhongkong.com/" class="social-media-link"><img style="margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px" src="https://release.media-outreach.com/Release/templates/images/socialMedia/generic_link.png" width="24" height="24" data-no-lazy="1">https://artcentralhongkong.com/</a><br><a href="https://www.facebook.com/artcentralhk" class="social-media-link"><img style="margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px" src="https://release.media-outreach.com/Release/templates/images/socialMedia/iconmonstr-facebook-1-24.png" width="24" height="24" data-no-lazy="1">https://www.facebook.com/artcentralhk</a><br><a href="http://www.wechat.com/" class="social-media-link"><img style="margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px" src="https://release.media-outreach.com/Release/templates/images/socialMedia/iconmonstr-wechat-1-24.png" width="24" height="24" data-no-lazy="1"></a>Wechat: https://artcentralhongkong.com/wechat/<br><a href="https://www.instagram.com/artcentralhk/" class="social-media-link"><img style="margin-right: 7px;vertical-align: middle;display: inline-block !important;width: 24px" src="https://release.media-outreach.com/Release/templates/images/socialMedia/resize-instagram-24.png" width="24" height="24" data-no-lazy="1">https://www.instagram.com/artcentralhk/</a><p>The issuer is solely responsible for the content of this announcement.</p><p></p><h4>About Art Central</h4><p>Art Central, a cornerstone event of Hong Kong Art Week, presents the next generation of talent from Asia's most forward-thinking galleries alongside celebrated artists from across the globe. Since its inaugural edition in 2015, Art Central has established itself as a leading platform for innovation in contemporary art, advancing the profiles of artists and galleries and reinforcing their presence within the international art landscape. Today, the Fair is recognised for the strength of its curatorial programming and as a vital meeting point for discovery and exchange among collectors and curators representing private, corporate, and institutional collections worldwide. <br> <br> <b>Fair Director</b> <br> <b>Corey Andrew Barr </b>joined Art Central as Fair Director in 2019. A champion of Hong Kong artists, Barr has expanded the Fair's platform to highlight local talent and underscore its position as a benchmark for aspiring galleries from around the world. He was formerly the director of a prominent Hong Kong- and London-based gallery focusing on contemporary Asian art, and prior to that, served as Specialist and Head of Sales for Phillips in New York, where he also organised exhibitions of contemporary art, photography, and design by leading international artists. <br> <br> <b>Curator</b> <br> <b>Enoch Cheng</b> is an artist-curator whose work spans curation, moving image, installation, performance, dance, and fashion. His cross-disciplinary multimedia practice reinterprets norms, stories, and myths through contemporary lenses, drawing on a range of creative practices and engaging audiences through diverse cultural traditions. Cheng was awarded the Asian Cultural Council Fellowship (2020) and held artist residencies at the Museum of Arts and Design, New York (2022), and the American Museum of Natural History, New York (2020). He was most recently named Artist of the Year (Visual Arts) at the 2025 Hong Kong Arts Development Awards, recognising his contributions to the arts, including his role at Art Central since 2024. <br> <br> <b>Curator</b> <br> <b>Zoie Yung</b>, currently based in Hong Kong, is an independent exhibition consultant and curator, and former exhibition manager of chi K11 art museum in Shanghai. She provides a unique approach to exhibition production by combining practice in exhibition spatial arrangement and her knowledge of Chinese Xuanxue as well as Western astrology. Selected recent exhibitions include Wonder-verse (chi K11 art space, Hong Kong, 2022) and Curve of Buoyancy (Duddell's, Hong Kong, 2021). She also actively organises public education campaigns; she has collaborated with local organisations, including Tai Kwun Contemporary, Para Site, 1a Space, and Hong Kong Visual Arts Centre. <br> <br> <b>About UOB</b> <br> UOB is a leading bank in Asia. Operating through its head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, UOB has a global network of more than 470 branches and offices in 19 markets in Asia Pacific, Europe and North America. Since its incorporation in 1935, UOB has grown organically and through a series of strategic acquisitions. Today, UOB is rated among the world's top banks: Aa1 by Moody's Investors Service and AA- by both S&amp;P Global Ratings and Fitch Ratings. <br> <br> For nine decades, UOB has adopted a customer-centric approach to create long-term value by staying relevant through its enterprising spirit and doing right by its customers. UOB is focused on building the future of ASEAN – for the people and businesses within, and connecting with, ASEAN. <br> <br> The Bank connects businesses to opportunities in the region with its unparalleled regional footprint and leverages data and insights to innovate and create personalised banking experiences and solutions catering to each customer's unique needs and evolving preferences. UOB is also committed to helping businesses forge a sustainable future, by fostering social inclusiveness, creating positive environmental impact and pursuing economic progress. UOB believes in being a responsible financial services provider and is steadfast in its support of art, social development of children and education, doing right by its communities and stakeholders. <br> <br> <b>About Mega Arts and Cultural Events (ACE) Fund</b> <br> The Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government sets up the Mega ACE Fund to attract and support international or large-scale arts and cultural events which bring significant arts, cultural or economic values and can be recurrent and anchored in Hong Kong, or events which can bring exceptionally significant arts or cultural merit, as well as publicity and image building values to Hong Kong as an arts and cultural hub with a view to contributing to Hong Kong's development into an arts and cultural metropolis as well as a tourist destination, providing development opportunities for the arts, cultural and creative sectors, and facilitating arts and cultural exchange. <br></p><img src="//track.media-outreach.com/index.php/WebView/455099/11073" alt="" width="1" height="1" style="width:1px;height:1px;">]]></description>
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      <title>Lucid 公佈即將面世的中型平台細節，同時宣佈新增多項經常性收入，展示出嚴謹務實的盈利擴張路徑</title>
      <link>https://news.taiwannet.com.tw/news/198482/lucid-%E5%85%AC%E4%BD%88%E5%8D%B3%E5%B0%87%E9%9D%A2%E4%B8%96%E7%9A%84%E4%B8%AD%E5%9E%8B%E5%B9%B3%E5%8F%B0%E7%B4%B0%E7%AF%80-%E5%90%8C%E6%99%82%E5%AE%A3%E4%BD%88%E6%96%B0%E5%A2%9E%E5%A4%9A%E9%A0%85%E7%B6%93%E5%B8%B8%E6%80%A7%E6%94%B6%E5%85%A5-%E5%B1%95%E7%A4%BA%E5%87%BA%E5%9A%B4%E8%AC%B9%E5%8B%99%E5%AF%A6%E7%9A%84%E7%9B%88%E5%88%A9%E6%93%B4%E5%BC%B5%E8%B7%AF%E5%BE%91.html</link>
      <pubDate>Sun, 15 Mar 2026 14:43:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>大陸港澳</category>
      <description><![CDATA[<table name="logo_release" border="0" cellspacing="10" cellpadding="5" align="right">   <tbody>    <tr>     <td><img src="https://mma.prnasia.com/media2/1080273/LucidMotors_Logo.jpg?p=medium600" border="0" alt="" title="logo" hspace="0" vspace="0" width="118" /></td>    </tr>   </tbody>  </table>  <ul type="disc">   <li><i>實現盈利的多元策略，包括開拓軟件與出行服務收益流、擴大生產規模、嚴守資本配置紀律，並削減材料成本</i></li>   <li><i>會上揭示即將推出中型平台的關鍵技術及策略細節，此平台不僅具備同級領先的功能，更有效提升生產效率及成本效益</i></li>   <li><i>平台包括三款車型，頭兩款是 Lucid Cosmos 和 Lucid Earth</i></li>   <li><i>會上重點提到，公司正與 Uber 進行深入磋商，以敲定一項協議，計劃大規模部署 Lucid 中型平台車輛，</i><i>其規模足以媲美 Gravity 自動駕駛的士計劃，並計劃在未來逐步擴大</i>&nbsp;</li>   <li><i>過程中介紹了 Lunar，亦即基於中型平台專門打造的自動駕駛的士概念車</i></li>   <li><i>新 Atlas 驅動單元讓 Lucid 在保持效率領先的同時，有效降低成本</i></li>  </ul>  <p><span class="legendSpanClass">加州紐瓦克</span><span class="legendSpanClass">2026年3月15日</span> /美通社/ -- 全球最先進的軟件定義汽車及技術製造商 Lucid Group, Inc. (NASDAQ: LCID) 今日公佈一項全面的財務與產品策略，旨在擴充業務規模，加快邁向盈利和錄得正自由現金流，並將其領先技術拓展至全球汽車市場中銷量更高的高端細分市場。</p>  <div id="prni_dvprnevid3953left" dir="ltr" style="width: 100%; text-align: left;" title="在 2026 年 Lucid 投資者日，公司分享了全新電動驅動單元 Atlas 的最新細節。"></div>  <div id="jwplayer_1">   <script type="text/javascript" src="https://static.prnasia.com/pro/fec/jwplayer-7.12.1/jwplayer.js"></script>   <script>jwplayer.key="3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE="</script>   <center>    <div id="myplayer1">     &nbsp;    </div>    <span>在 2026 年 Lucid 投資者日，公司分享了全新電動驅動單元 Atlas 的最新細節。</span>   </center>   <script type="text/javascript">jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2932531/Atlas_Explainer_Animation.mp4', image: 'https://mma.prnasia.com/media2/2932531/Atlas_Explainer_Animation.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});</script>  </div>  <p>在紐約舉行的 Lucid 投資者日上，公司概述了即將登場的中型平台的關鍵技術及策略元素，並展示了其新一代 Atlas 電動驅動單元。 Lucid 亦率先預覽了未來的軟件及技術更新，當中包括車載 AI 助理及自動駕駛發展藍圖，並重申將隨著業務規模擴大，把軟件及服務轉化為收益的策略。</p>  <p>Lucid 亦重點提到，公司與 Uber 的策略合作關係持續深化，雙方正敲定協議，計劃以媲美 Gravity 自動駕駛的士項目的規模，部署 Lucid 中型平台車輛，並計劃在未來逐步增加。</p>  <p>總括而言，這些發佈標誌著 Lucid 的關鍵蛻變，公司正憑藉其技術領先優勢與極致效率的理念，強化短期執行能力，並加快實現盈利及創造正自由現金流。</p>  <p>Lucid 臨時行政總裁 Marc Winterhoff 表示：「Lucid 的技術與產品領導地位，早已證明我們的實力。 如今，我們將完整保留 Lucid 的產品與技術精髓，同時透過擴大規模、提升資本效率、嚴守成本紀律，並大幅降低成本，建立卓越的業務體系。憑藉我們當下的執行力及未來規劃，我們已鋪設一條清晰可靠的盈利及正自由現金流之路。」</p>  <p>Uber 行政總裁 Dara Khosrowshahi 表示：「隨著我們在全球加快部署自動駕駛汽車，Lucid 是我們重要無比的策略合作夥伴。 Lucid 無可比擬的效能、預先為自動駕駛而設的車輛平台，以及以客為本的方針，讓我們確信彼此有能力攜手在全球實現自動駕駛出行服務。」</p>  <p>Lucid 亦介紹了 Lunar 概念車，這是一款建基於中型平台的雙座位自動駕駛的士，旨在將效能、使用率及全生命周期營運效益推向極致。 Lunar 雖仍屬概念階段，卻充分展現公司的中型平台在支持未來自動駕駛及商業應用上的強大潛力。</p>  <p><b>勾勒盈利之路：立足當下執行，推動未來增長</b></p>  <p>Lucid 強調，其策略的核心在於當下的執行力。 2026 年，公司將專注進一步提升 Lucid Gravity 的產量、拓展全球市場、推進軟件及服務、加速落實降低材料成本及提升生產效率的各項措施，同時恪守嚴格的資本配置原則，務求更快實現正自由現金流。</p>  <p>Lucid 闡述了推動這次轉型的關鍵要素：i) 透過中型平台規模化，大幅擴大可服務市場並攤薄固定成本；ii) 在工程及生產環節追求極致效率，降低電池、人力及資本投入等材料成本；iii) 開拓多元化收益來源，包括軟件、服務、平台授權、自動駕駛的士合作及自動駕駛技術；以及 iv) 建立高效運用的資本合作關係，在自動駕駛的士及平台授權領域尤甚。</p>  <p>Lucid 財務總監 Taoufiq Boussaid 說：「Lucid 的技術優勢現已與專為規模化而設的業務模式完美結合。 中型平台將從根本上改善中期的單位經濟效益，而短期進展則有賴 Gravity 的規模化生產、審慎的資本運用，以及多元收益來源，以上種種正加速引領我們邁向可持續盈利及正自由現金流。」</p>  <p><b>Lucid Cosmos 及 Lucid Earth 將 Compromise Nothing（絕不妥協）精神帶入高銷量的高級別細分市場</b></p>  <p>Lucid 全新中型平台，從設計之初便以打造同級頂尖車款為目標，入門價低於 50,000 美元，讓更多人體驗得到 Lucid 引以為傲的續航里程、超凡效能、優越性能及純粹駕駛樂趣。</p>  <p>Lucid Cosmos 是一款運動型多用途車 (SUV)，專為追求頂尖效能、寬敞空間及卓越性能的顧客而設。 Lucid Earth 同樣是運動型多用途車，拓展品牌標誌性的駕控樂趣及高效性能，吸引那些更具探險精神的顧客。 關於第三款中型平台的消費級車型，Lucid 將於日後公佈更多詳情。</p>  <p>Lucid 設計與品牌高級副總裁 Derek Jenkins 表示：「在開發中型平台的過程中，我們絲毫沒有犧牲 Lucid 的獨特本質，反而將這些特質融入可規模化的設計之中。 這些車型既保留 Lucid 鮮明可辨的設計語言及駕控特質，亦採用了從根本而言更簡單更高效的生產及成本控制方式。」</p>  <p><b>中型平台承襲效率優勢，同時降低成本</b></p>  <p>Lucid 強調，效率始終是公司的核心競爭力，它不僅為客戶帶來益處，更是公司在結構上的商業優勢。 憑藉領先全球的效能，Lucid 能以體積小得多的電池組實現所需續航里程。此乃關鍵優勢，皆因電池組成本，可佔一輛電動車成本的 30% 至 40%。</p>  <p>Lucid 工程與軟件高級副總裁 Emad Dlala 稱：「我們在效能領域的領導地位，將透過中型平台直接體現為成本上的領先優勢。 電池更小、零件更少、整合更高，那就能夠一舉三得：成本更低、性能更強、用戶體驗更臻完美。」</p>  <p>中型平台的核心，正是 Lucid 全新的電動驅動單元 Atlas。 Atlas 透過更小、更輕、更簡約的設計，進一步提升了 Lucid 的整合效率方案；其前後外殼與支架採用完全相同的設計，從而擴大了生產規模並提升了成本效益。</p>  <p>Lucid 亦重點提到其化繁為簡的製造設計理念，例子之一便是摒棄傳統的車門腰線飾條，此舉不僅減少了零件數量、組裝時間及成本，更使外觀更加簡潔流暢。</p>  <p>Winterhoff 表示：「透過將整部車設計成一個整合的系統，Lucid 提高了電動車的標準。 在中型平台上，我們沿用同一方針，打造出同級最佳的產品，並建立了可持續擴張的盈利商業模式，讓我們的車輛在大規模市場中，具備與燃油車型一較高下並脫穎而出的實力。」</p>  <p><b>關於 Lucid Group<br /></b>Lucid Group, Inc. (NASDAQ: LCID) 是致力透過創新打造卓越出行體驗的科技公司，以推動世界前進。 建基於 Lucid 的專有技術及軟件定義汽車平台，公司旗下屢獲殊榮的車款，將 Lucid 的 Compromise Nothing™ 精神，貫徹於全球汽車市場的各個高級別細分領域。 Lucid 所有產品均由內部設計及工程團隊研發，並於美國亞利桑那州及沙特阿拉伯的垂直整合生產設施製造，確保在車輛、軟件、先進駕駛輔助系統及預備自動駕駛功能等領域，能夠持續創新。</p>  <p><b>前瞻性陳述</b><br />本通訊載有根據 1995 年《美國私人證券訴訟改革法案》(United States Private Securities Litigation Reform Act)「安全港」條款定義的「前瞻性陳述」。 前瞻性陳述可透過使用「估計」、「計劃」、「項目」、「預測」、「打算」、「將」、「應」、「預期」、「預計」、「相信」、「尋求」、「目標」、「繼續」、「可能」、「或會」、「或許」、「有可能」、「潛在」、「預測」等詞彙或其他類似表達方式來識別，該等詞彙預測或指示未來事件或趨勢，或並非歷史事實的表述。 此等前瞻性陳述包括但不限於以下各項：Lucid 對達致毛利率盈利及正自由現金流時間的預期、與 Uber 策略合作關係的推進、收益來源的擴充、全新 Atlas 驅動單元的最終表現、中型車款的細節及入門售價、即將面世的第三款中型消費級車型、Lunar 自動駕駛的士概念車，以及 Lucid 的策略。 此等陳述基於各種假設（無論是否在本通訊中指明）以及 Lucid 管理層當前的預期。 此等前瞻性陳述並非意在提供保證，投資者亦不應將其視為事實或可能性的確切表述而加以依賴。 實際事件和情況難以或無法預測，並可能與該等前瞻性陳述有所不同。 許多實際事件和情況均非 Lucid 所能控制。 此等前瞻性陳述涉及多項風險及不明朗因素，當中包括本公司截至 2025 年 12 月 31 日止年度的 10-K 表格年報、其後提交的 8-K 表格當前報告，以及 Lucid 已向或將向美國證券交易委員會 (Securities and Exchange Commission) 提交的其他文件內，於警示說明及風險因素一節中所論述的各項因素。 若上述任何風險不幸發生，或 Lucid 的假設有誤，實際結果或與此等前瞻性陳述所隱含的結果存在重大落差。 另亦可能存在 Lucid 目前未知或視為微不足道，但亦可能導致實際結果與前瞻性陳述所載者不同的額外風險。 此外，前瞻性陳述反映 Lucid 截至本通訊日期為止，對未來事件的預期、計劃或預測，以及其觀點。 Lucid 預計往後的事件及發展，或會令 Lucid 的評估有變。 然而，即使 Lucid 日後或會選擇更新此等前瞻性陳述，但 Lucid 表明並無任何義務必須如此而行。 切勿依賴該等前瞻性陳述作為 Lucid 於本通訊日期之後任何時間點的評估。 有見及此，投資者不應過分依賴該等前瞻性陳述。</p>  <p><b>傳媒聯絡方式</b><br /><a href="mailto:media@lucidmotors.com" target="_blank" rel="nofollow" style="color: #0000FF">media@lucidmotors.com</a></p>  <p><b>商標</b><br />本通訊載有 Lucid Group, Inc. 及其附屬公司，以及其他公司的商標、服務標誌、商號及版權，該等權利均屬其各自擁有人所有。</p>  <div id="prni_dvprnejpgd9e1left" dir="ltr" style="TEXT-ALIGN: center; WIDTH: 100%">   <a href="https://mma.prnasia.com/media2/2932523/LUCID_MIDSIZE_HARNESS.jpg?p=medium600" target="_blank" style="color: #0000FF"><img id="prnejpgd9e1left" title="Lucid 於 2026 年 Lucid 投資者日分享了即將面世的中型平台相關細節。" src="https://mma.prnasia.com/media2/2932523/LUCID_MIDSIZE_HARNESS.jpg?p=medium600" alt="Lucid 於 2026 年 Lucid 投資者日分享了即將面世的中型平台相關細節。" align="middle" /></a>   <br />   <span>Lucid 於 2026 年 Lucid 投資者日分享了即將面世的中型平台相關細節。</span>  </div>  <p>&nbsp;</p>  <div id="prni_dvprnejpg8e15left" dir="ltr" style="TEXT-ALIGN: center; WIDTH: 100%">   <a href="https://mma.prnasia.com/media2/2932524/LUCID_COSMOS_LOGO_16x9.jpg?p=medium600" target="_blank" style="color: #0000FF"><img id="prnejpg8e15left" title="在 2026 年 Lucid 投資者日，公司公佈了首兩款中型車款的名稱，包括 Lucid Cosmos。" src="https://mma.prnasia.com/media2/2932524/LUCID_COSMOS_LOGO_16x9.jpg?p=medium600" alt="在 2026 年 Lucid 投資者日，公司公佈了首兩款中型車款的名稱，包括 Lucid Cosmos。" align="middle" /></a>   <br />   <span>在 2026 年 Lucid 投資者日，公司公佈了首兩款中型車款的名稱，包括 Lucid Cosmos。</span>  </div>  <p>&nbsp;</p>  <div id="prni_dvprnejpg66cfleft" dir="ltr" style="TEXT-ALIGN: center; WIDTH: 100%">   <a href="https://mma.prnasia.com/media2/2932525/LUCID_EARTH_LOGO_16x9.jpg?p=medium600" target="_blank" style="color: #0000FF"><img id="prnejpg66cfleft" title="在 2026 年 Lucid 投資者日，公司公佈了首兩款中型車款的名稱，包括 Lucid Earth。" src="https://mma.prnasia.com/media2/2932525/LUCID_EARTH_LOGO_16x9.jpg?p=medium600" alt="在 2026 年 Lucid 投資者日，公司公佈了首兩款中型車款的名稱，包括 Lucid Earth。" align="middle" /></a>   <br />   <span>在 2026 年 Lucid 投資者日，公司公佈了首兩款中型車款的名稱，包括 Lucid Earth。</span>  </div>  <p>&nbsp;</p>  <div id="prni_dvprnejpgf308left" dir="ltr" style="TEXT-ALIGN: center; WIDTH: 100%">   <a href="https://mma.prnasia.com/media2/2932526/LUCID_MIDSIZE_PROFILE_SKETCH.jpg?p=medium600" target="_blank" style="color: #0000FF"><img id="prnejpgf308left" title="在 2026 年 Lucid 投資者日，Lucid 展示了其中一款快將推出的中型車款的新造型。" src="https://mma.prnasia.com/media2/2932526/LUCID_MIDSIZE_PROFILE_SKETCH.jpg?p=medium600" alt="在 2026 年 Lucid 投資者日，Lucid 展示了其中一款快將推出的中型車款的新造型。" align="middle" /></a>   <br />   <span>在 2026 年 Lucid 投資者日，Lucid 展示了其中一款快將推出的中型車款的新造型。</span>  </div>  <p>&nbsp;</p>  <div id="prni_dvprnejpgc745left" dir="ltr" style="TEXT-ALIGN: center; WIDTH: 100%">   <a href="https://mma.prnasia.com/media2/2932527/Atlas_Explainer_Animation_STILL.jpg?p=medium600" target="_blank" style="color: #0000FF"><img id="prnejpgc745left" title="在 2026 年 Lucid 投資者日，公司分享了全新電動驅動單元 Atlas 的最新細節。" src="https://mma.prnasia.com/media2/2932527/Atlas_Explainer_Animation_STILL.jpg?p=medium600" alt="在 2026 年 Lucid 投資者日，公司分享了全新電動驅動單元 Atlas 的最新細節。" align="middle" /></a>   <br />   <span>在 2026 年 Lucid 投資者日，公司分享了全新電動驅動單元 Atlas 的最新細節。</span>  </div>  <p>&nbsp;</p>  <div id="prni_dvprnejpgeb2aleft" dir="ltr" style="TEXT-ALIGN: center; WIDTH: 100%">   <a href="https://mma.prnasia.com/media2/2932528/LUCID_LUNAR_Horizon_Profile.jpg?p=medium600" target="_blank" style="color: #0000FF"><img id="prnejpgeb2aleft" title="在 2026 年 Lucid 投資者日，公司介紹了 Lunar 概念車，亦即建基於中型平台而專為自動駕駛的士設計的車型。" src="https://mma.prnasia.com/media2/2932528/LUCID_LUNAR_Horizon_Profile.jpg?p=medium600" alt="在 2026 年 Lucid 投資者日，公司介紹了 Lunar 概念車，亦即建基於中型平台而專為自動駕駛的士設計的車型。" align="middle" /></a>   <br />   <span>在 2026 年 Lucid 投資者日，公司介紹了 Lunar 概念車，亦即建基於中型平台而專為自動駕駛的士設計的車型。</span>  </div>  <p>&nbsp;</p>  <div id="prni_dvprnejpg0cbcleft" dir="ltr" style="TEXT-ALIGN: center; WIDTH: 100%">   <a href="https://mma.prnasia.com/media2/2932529/LUCID_LUNAR_Dashboard_Rear_Quarter.jpg?p=medium600" target="_blank" style="color: #0000FF"><img id="prnejpg0cbcleft" title="在 2026 年 Lucid 投資者日，公司介紹了 Lunar 概念車，亦即建基於中型平台而專為自動駕駛的士設計的車型。" src="https://mma.prnasia.com/media2/2932529/LUCID_LUNAR_Dashboard_Rear_Quarter.jpg?p=medium600" alt="在 2026 年 Lucid 投資者日，公司介紹了 Lunar 概念車，亦即建基於中型平台而專為自動駕駛的士設計的車型。" align="middle" /></a>   <br />   <span>在 2026 年 Lucid 投資者日，公司介紹了 Lunar 概念車，亦即建基於中型平台而專為自動駕駛的士設計的車型。</span>  </div>  <p>&nbsp;</p>  <div id="prni_dvprnejpg4b07left" dir="ltr" style="TEXT-ALIGN: center; WIDTH: 100%">   <a href="https://mma.prnasia.com/media2/2932530/LUCID_LUNAR_Dashboard.jpg?p=medium600" target="_blank" style="color: #0000FF"><img id="prnejpg4b07left" title="在 2026 年 Lucid 投資者日，公司介紹了 Lunar 概念車，亦即建基於中型平台而專為自動駕駛的士設計的車型。" src="https://mma.prnasia.com/media2/2932530/LUCID_LUNAR_Dashboard.jpg?p=medium600" alt="在 2026 年 Lucid 投資者日，公司介紹了 Lunar 概念車，亦即建基於中型平台而專為自動駕駛的士設計的車型。" align="middle" /></a>   <br />   <span>在 2026 年 Lucid 投資者日，公司介紹了 Lunar 概念車，亦即建基於中型平台而專為自動駕駛的士設計的車型。</span>  </div>  <p>&nbsp;</p>  <p>&nbsp;</p>]]></description>
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      <guid isPermaLink="false">62610C99-9866-4513-AB32-7E812AB3A912</guid>
      <title>Checkout.com builds on APAC momentum with 71% TPV growth</title>
      <link>https://news.taiwannet.com.tw/news/200305/checkout-com-builds-on-apac-momentum-with-71-tpv-growth.html</link>
      <pubDate>Tue, 31 Mar 2026 13:32:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<ul type="disc">   <li><i>For the third consecutive year, Checkout.com has delivered more than 50% year-over-year net revenue growth across APAC.</i></li>   <li><i>Alibaba, Trip.com, Temu, SHEIN, JD, Heytea, and NetEase are among the enterprise merchants now using Checkout.com's platform globally. </i></li>  </ul>  <p><span class="legendSpanClass">HONG KONG</span>, <span class="legendSpanClass">March 31, 2026</span> /PRNewswire/ -- Checkout.com, a leading global digital payments company, today announced a 71% year-over-year increase in its total processing volume across the APAC region, following a strong year for enterprise merchant partnerships.</p>  <p>Speaking at Thrive Hong Kong, Checkout.com's regional merchant summit, General Manager of APAC, Brian Sze revealed that net revenue has increased by 50% year-over-year across the region for the third consecutive year. This momentum was driven by a greater share of wallet from existing partnerships and a wave of new APAC merchants choosing Checkout.com to support their growth globally.</p>  <p>Checkout.com has experienced rapid growth over the past year, particularly among merchants in marketplaces, digital goods, travel, and gaming. The company now processes payments for some of the most renowned brands in the region such as Alibaba, Trip.com, Temu, SHEIN, JD, Heytea, NetEase, and many more.</p>  <p>In a move to strengthen its new partnerships, Checkout.com is growing its regional headcount across Singapore, Hong Kong, Shanghai, Tokyo, and Sydney to better serve the region and accelerate product development.</p>  <p>&quot;Our growth across APAC comes down to three things: adapting quickly to a changing market, staying close to what our customers need, and continuing to invest in our technology and our people,&quot; comments <b>Brian Sze, General Manager APAC at Checkout.com</b>. &quot;We're giving merchants the infrastructure, expertise, and local support they need to grow with confidence.&quot;</p>  <p>This regional growth follows Checkout.com's recent return to full-year EBITDA profitability and a 30% increase in global net revenue after processing over $300 billion in ecommerce in 2025 for brands like Uber, Spotify, eBay, Temu, Pinterest, HelloFresh, ASOS, Vinted, and many more.</p>  <p>Looking ahead, Checkout.com is now building for agentic commerce, a world where AI agents execute transactions on behalf of consumers. The company is actively working with a broad range of partners to build a connective layer across protocols, schemes, and AI-platforms, so merchants can plug into a single ecosystem and meet their customers where they are, however they want to shop. Checkout.com supports Agentic Commerce Protocol backed by OpenAI, Google's new Universal Commerce Protocol and both Visa Intelligent Commerce and Mastercard's Agentpay framework.</p>  <p>&quot;While agentic commerce is still in its early stages, we're seeing real demand across APAC. But merchants need to have the right infrastructure, expertise, and network to operate in this new environment,&quot; adds <b>Brian Sze</b>. &quot;Our focus is helping these businesses understand the opportunity ahead and giving them the tools to capture it.&quot;</p>  <p class="prntac"><b>ENDS</b></p>  <p><b>About Checkout.com</b></p>  <p>Checkout.com processes payments for thousands of companies that shape the digital economy. Our global digital payments network supports over 145 currencies and delivers high-performance payment solutions across the world, processing billions of transactions annually. In 2025, Checkout.com processed over $300bn in ecommerce payments volume.</p>  <p>We help enterprise merchants boost acceptance rates, combat fraud, and turn payments into a major revenue driver. Headquartered in London and with 19 offices worldwide, Checkout.com is trusted by leading brands such as Spotify, HelloFresh, eBay, Uber, Pinterest, Vinted, Klarna, Financial Times, and Sony.</p>  <p>Checkout.com. Where the world checks out.</p>  <p>&nbsp;</p>]]></description>
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      <guid isPermaLink="false">6105915D-8848-4DA0-BEE5-95458FDDBC3E</guid>
      <title>悉尼璀璨更勝往昔，2026年繽紛悉尼燈光音樂節絢麗啟幕</title>
      <link>https://news.taiwannet.com.tw/news/206053/%E6%82%89%E5%B0%BC%E7%92%80%E7%92%A8%E6%9B%B4%E5%8B%9D%E5%BE%80%E6%98%94-2026%E5%B9%B4%E7%B9%BD%E7%B4%9B%E6%82%89%E5%B0%BC%E7%87%88%E5%85%89%E9%9F%B3%E6%A8%82%E7%AF%80%E7%B5%A2%E9%BA%97%E5%95%9F%E5%B9%95.html</link>
      <pubDate>Sun, 24 May 2026 12:04:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>大陸港澳</category>
      <description><![CDATA[<p class="prntac">點擊<a href="https://www.dropbox.com/scl/fo/y89pzwielh7wi8lkr4bpn/AK-uFe3u2cmfKQQd7rKqZaY?rlkey=j0x8ngmgj6gn4lc84x73404cj&amp;e=1&amp;st=jq15ptjo&amp;dl=0" target="_blank" rel="nofollow" style="color: #0000FF">此處</a>獲取包含采訪及花絮素材的全新內容包</p>  <p class="prntac">點擊<a href="https://www.dropbox.com/scl/fo/4aw4f4l6ix9ow12f3fouv/AHRDL5gyb30F_5SvzksPe-c?rlkey=pxw03xotyo41piqmgyg3rhxpt&amp;e=1&amp;st=fal7kv5x&amp;dl=0" target="_blank" rel="nofollow" style="color: #0000FF">此處</a>查看2026年繽紛悉尼燈光音樂節亮燈瞬間的圖片及視頻新聞素材（包括Kamper部長按下按鈕、以及悉尼港煙火盛放畫面），<b>內容將於澳大利亞東部標准時間晚上10點上線</b></p>  <p class="prntac">完整活動日程與票務信息請訪問：<a href="http://www.vividsydney.com/" target="_blank" rel="nofollow" style="color: #0000FF">www.vividsydney.com</a></p>  <p><span class="legendSpanClass">悉尼</span><span class="legendSpanClass">2026年5月24日</span> /美通社/ -- 第16屆繽紛悉尼燈光音樂節(Vivid Sydney)正式啟幕，悉尼港與中央商務區再度披上絢爛光影外衣，化身繽紛多彩的魅力都市。本屆燈光節首次取消統一創作主題，藝術家和創作者不再受限創作框架，令游客可以期待在精心策劃的「燈光（Light）」、「創想（Minds）」、「音樂（Music）」和「美食（Food）」活動中，體驗到前所未有的創意盛宴。</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder4302">   <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2986280/VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW_KM_81844.html" target="_blank" rel="nofollow" style="color: #0000FF"><img src="https://mma.prnasia.com/media2/2986280/VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW_KM_81844.jpg?p=medium600" title="VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW" alt="VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW" /></a><br /><span>VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW</span></p>  </div>  <p>即日起，燈光節將持續23個夜晚，推出超200場活動。各式體驗將震撼感官、激蕩思想，開啟未知的奇妙體驗，讓本地居民與游客以全新視角領略悉尼風情。</p>  <p>今年的活動超八成為免費項目，白天夜間都有；6.5公里濃縮的光影步道上，布設43處燈光裝置、投影作品及大型公共藝術展品；萬眾期待的無人機表演也重磅回歸，將在海扇灣(Cockle Bay)上演22場璀璨空中光影秀。</p>  <p>此外，備受喜愛的Vivid Fire Kitchen（繽紛篝火廚房）美食活動已遷至巴蘭加魯保護區的新址，並匯聚重量級廚師陣容。Vivid Minds（繽紛創想，前身為「Ideas」）板塊則帶來全球領先創意人士的思想對話與精彩表演。</p>  <p><b>繽紛悉尼燈光音樂節總監Brett Sheehy AO</b>表示：「今年標志著繽紛悉尼燈光音樂節邁入全新發展階段。我們全面擴充四大板塊活動內容，放開藝術創作要求，摒棄單一主題束縛。」</p>  <p>「游客可以期待更加沉浸式的互動體驗，這將鼓勵他們探索全新的展點，邂逅驚喜裝置藝術，日夜皆能暢享節慶樂趣，流連忘返。」</p>  <p>「我們回歸音樂節的核心初衷，全力釋放創意活力。這裡既是澳大利亞本土優秀創作者的展示舞台，也能邀請國際知名藝術家齊聚悉尼，綻放藝術魅力。」</p>  <p><b>繽紛悉尼燈光音樂節合作伙伴</b></p>  <p><b>起亞(Kia)</b>、<b>三星電子澳大利亞公司(Samsung Electronics Australia)</b>將在2026年再度回歸，擔任主要合作伙伴。</p>  <p>這是<b>起亞</b>連續第5年作為主要合作伙伴回歸，屆時將在Bligh &amp; Barney Reserve展出名為<b>Kia Refraction</b>的作品。</p>  <p><b>三星</b>同樣合作五載，於First Fleet Park打造沉浸式互動雕塑裝置<a href="https://www.vividsydney.com/event/light/sky-portal-studio" target="_blank" rel="nofollow" style="color: #0000FF">Sky Portal Studio</a>。</p>  <p><b>IREN</b>新晉成為2026年的合作伙伴，冠名贊助「Star-Bound: Vivid Sydney Drone Show」（星際之旅：繽紛悉尼燈光音樂節無人機表演）。</p>  <p><b>禮來澳大利亞公司(Lilly Australia)</b>作為官方合作伙伴加入，恰逢品牌創立150周年，將在Vivid Minds板塊中呈現一場名為<a href="https://www.vividsydney.com/event/minds/a-new-horizon-of-health" target="_blank" rel="nofollow" style="color: #0000FF">A New Horizon of Health</a>（健康新視野）的專題討論會。</p>  <p><b>優步(Uber)</b>也作為官方合作伙伴加入，在活動區域內設有專門的上下車點。</p>  <p><i>Dine Out with Uber Eats也將作為冠名合作伙伴，呈現Vivid Fire Kitchen板塊中的Food for Thought Stage（美食啟迪舞台）活動。</i></p>  <p>音樂節的2026年公益合作伙伴是<b>Foodbank NSW &amp; ACT</b>，他們將在Tumbalong公園設置互動裝置<a href="https://www.vividsydney.com/event/light/foodbank-truck-packer" target="_blank" rel="nofollow" style="color: #0000FF">Foodbank Truck Packer</a>。</p>  <p>繽紛悉尼燈光音樂節將於5月22日（周五）至6月13日（周六）舉行。欲了解更多信息，請訪問<a href="http://vividsydney.com/" target="_blank" rel="nofollow" style="color: #0000FF">vividsydney.com</a>。</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder6352">   <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2986281/VS26_MCA_Vaiola_CREDITDestinationNSW_KM_80509.html" target="_blank" rel="nofollow" style="color: #0000FF"><img src="https://mma.prnasia.com/media2/2986281/VS26_MCA_Vaiola_CREDITDestinationNSW_KM_80509.jpg?p=medium600" title="VS26_MCA_Vaiola_CREDITDestinationNSW" alt="VS26_MCA_Vaiola_CREDITDestinationNSW" /></a><br /><span>VS26_MCA_Vaiola_CREDITDestinationNSW</span></p>  </div>  <p>&nbsp;</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder0">  </div>]]></description>
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      <guid isPermaLink="false">9830878B-F0E9-456C-9BEF-23F7AE44CEA6</guid>
      <title>The City Shines Brighter Than Ever As Vivid Sydney 2026 Commences</title>
      <link>https://news.taiwannet.com.tw/news/206020/the-city-shines-brighter-than-ever-as-vivid-sydney-2026-commences.html</link>
      <pubDate>Sat, 23 May 2026 14:06:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<p class="prntac">Click <a href="https://www.dropbox.com/scl/fo/y89pzwielh7wi8lkr4bpn/AK-uFe3u2cmfKQQd7rKqZaY?rlkey=j0x8ngmgj6gn4lc84x73404cj&amp;e=1&amp;st=jq15ptjo&amp;dl=0" target="_blank" rel="nofollow" style="color: #0000FF">here</a>&nbsp;for new content package including interviews, and b-roll footage</p>  <p class="prntac">Click <a id="OWA21013cd5-06e9-7d1d-3c4b-267dda626e11" href="https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2F4aw4f4l6ix9ow12f3fouv%2FAHRDL5gyb30F_5SvzksPe-c%3Frlkey%3Dpxw03xotyo41piqmgyg3rhxpt%26st%3Dfal7kv5x%26dl%3D0&amp;data=05%7C02%7Ccnhubs%40N0151C.onmicrosoft.com%7Cc27668585c03471c873308deb7dc0511%7C887bf9ee3c824b88bcb280d5e169b99b%7C1%7C0%7C639150354622743289%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C80000%7C%7C%7C&amp;sdata=u9s798lLl1odEIkfRx3OReeUmEMvFVQrl4FQgj2JOuw%3D&amp;reserved=0" target="_blank" rel="nofollow" style="color: #0000FF">here</a>&nbsp;for images &amp; VNR of Vivid Sydney 2026 Lights On launch moment (including <span id="spanHghltdcda">Minister</span> Kamper pressing the button and fireworks across Sydney Harbour) - <b>content will be loaded from 10PM AEST.</b></p>  <p class="prntac">Full program and tickets available at <a href="https://www.vividsydney.com/?utm_source=mediarelease&amp;utm_medium=dnswpr&amp;utm_campaign=vivid_sydney_2025&amp;utm_term=&amp;utm_content=programlaunch" target="_blank" rel="nofollow" style="color: #0000FF">www.vividsydney.com</a></p>  <p><span class="legendSpanClass">SYDNEY</span>, <span class="legendSpanClass">May 23, 2026</span> /PRNewswire/ -- The Sydney harbour and&nbsp;CBD has once again been reimagined as a vibrant city in colour as Vivid Sydney kicks off its 16<sup>th</sup> year. In a festival-first, there is no theme for artists and creators to work within, so visitors can expect to see unparalleled creativity across curated Light, Minds, Music, and Food events and experiences this year.</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">   <p style="TEXT-ALIGN: center; WIDTH: 100%"> <a href="https://mma.prnasia.com/media2/2986278/VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW_KM_81844.html" target="_blank" rel="nofollow" style="color: #0000FF"> <img src="https://mma.prnasia.com/media2/2986278/VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW_KM_81844.jpg?p=medium600" title="VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW" alt="VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW" /> </a> <br /><span>VS26_SOH_OperaMundibyYannNguema_CREDITDestinationNSW</span></p>  </div>  <p>From today, festival-goers can experience more than 200 events over 23 nights that will ignite the senses, stimulate their minds, and tap into unexplored wonder, giving both locals and visitors a unique opportunity to experience Sydney in a whole new light.</p>  <p>This year's program is home to more than 80% free events across both daytime and evening, a condensed 6.5km light walk with 43 installations, projections and large-scale public artworks, as well as the eagerly-awaited return of the drone show – this year, shining bright over Cockle Bay across 22 performances.</p>  <p>Additionally, the well-loved Vivid Fire Kitchen has a new home in Barangaroo reserve and boasts a significant lineup of culinary heavyweights, while Vivid Minds (formally Ideas) delivers world-class conversations and performances from some of the leading creative minds globally.</p>  <p><b>Vivid Sydney Festival Director Brett Sheehy AO </b>said, &quot;This year marks the start of an exciting evolution of Vivid Sydney. We've expanded the program across all pillars and have opened up the brief for artists and removed the creative limitations of needing to centre around one key theme.&nbsp;</p>  <p>&quot;Visitors can expect a more immersive and interactive experience that will encourage them to explore new locations, unexpected installations, and spend more time enjoying the festival – both after dark and during the day.</p>  <p>&quot;We've gone back to the core of what Vivid Sydney is all about which is tapping into creativity, and through this, there's this incredible platform to showcase leading Australian talent as well as a chance to bring legendary international talent to the Sydney landscape too.&quot;</p>  <p><b>Vivid Sydney Partners</b></p>  <p>Returning as Major Partners for 2026 are <b>Kia </b>and <b>Samsung</b> <b>Electronics Australia</b>.</p>  <p><b>Kia </b>returns in its 5<sup>th</sup> consecutive year as a Major Partner and will display <b>Kia Refraction </b>in Bligh &amp; Barney Reserve.</p>  <p><b>Samsung </b>will activate with an immersive and interactive sculptural installation, <a href="https://www.vividsydney.com/event/light/sky-portal-studio" target="_blank" rel="nofollow" style="color: #0000FF">Sky Portal Studio</a>&nbsp;in First Fleet Park for its 5<sup>th</sup> year as a Partner.</p>  <p>Joining the Major Partners for 2026 is <b>IREN </b>– proud sponsor of 'Star-Bound: Vivid Sydney Drone Show'.</p>  <p>Joining as an Official Partner for 2026 is <b>Lilly Australia. </b>Celebrating its 150th Anniversary, Lilly will be presenting a panel as part of Vivid Minds titled <a href="https://www.vividsydney.com/event/minds/a-new-horizon-of-health" target="_blank" rel="nofollow" style="color: #0000FF">A New Horizon of Health</a>.</p>  <p><b>Uber </b>also joins them as an Official Partner with dedicated pickup and dropoff zones across the footprint.</p>  <p><i>Dine Out with Uber Eats</i>&nbsp;will also be the presenting partner of the Food for Thought Stage in the Vivid Fire Kitchen.</p>  <p>The festival's Charity Partner for 2026 is <b>Foodbank NSW &amp; ACT</b> who will be at Tumbalong Park with their interactive installation called <a href="https://www.vividsydney.com/event/light/foodbank-truck-packer" target="_blank" rel="nofollow" style="color: #0000FF">Foodbank Truck Packer.</a></p>  <p>Vivid Sydney runs from Friday 22 May to Saturday 13 June. For more information visit <a href="http://vividsydney.com/" target="_blank" rel="nofollow" style="color: #0000FF">vividsydney.com</a>.</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">   <p style="TEXT-ALIGN: center; WIDTH: 100%"> <a href="https://mma.prnasia.com/media2/2986279/VS26_MCA_Vaiola_CREDITDestinationNSW_KM_80509.html" target="_blank" rel="nofollow" style="color: #0000FF"> <img src="https://mma.prnasia.com/media2/2986279/VS26_MCA_Vaiola_CREDITDestinationNSW_KM_80509.jpg?p=medium600" title="VS26_MCA_Vaiola_CREDITDestinationNSW" alt="VS26_MCA_Vaiola_CREDITDestinationNSW" /> </a> <br /><span>VS26_MCA_Vaiola_CREDITDestinationNSW</span></p>  </div>]]></description>
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      <title>Pony.ai Expands Robotaxi Access with Integration into Tencent Mobility Service</title>
      <link>https://news.taiwannet.com.tw/news/198362/pony-ai-expands-robotaxi-access-with-integration-into-tencent-mobility-service.html</link>
      <pubDate>Fri, 13 Mar 2026 10:30:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<p><span class="legendSpanClass">GUANGZHOU, China</span>, <span class="legendSpanClass">March 13, 2026</span> /PRNewswire/ -- Pony.ai, a global leader in the large-scale commercialization of autonomous driving technology, today announced expanded access to its robotaxi ride-hailing service through integration into Tencent Mobility Service. The launch marks another milestone in Pony.ai's commercialization of autonomous mobility and represents the latest advancement in its strategic partnership with Tencent Cloud, first announced in April 2025.</p>  <p>Users in designated areas of Guangzhou can now book fully driverless rides via Tencent's WeChat &quot;Mobility Services&quot; portal. After entering their pickup and drop-off locations, users can opt for an autonomous ride if the route falls within Pony.ai's service coverage. Tencent's WeChat is one of China's most widely used consumer apps, with a user base exceeding one billion. The integration further expands Pony.ai's presence in the WeChat ecosystem, where users previously accessed its service through the company's Mini Program. The service is also expected to be integrated into Tencent Maps in the near future.</p>  <p>The rollout builds on the broader collaboration between Pony.ai and Tencent Cloud, which spans cloud computing, mapping, smart cabin, virtual simulation, and AI. Leveraging Tencent's platform reach and technical infrastructure, Pony.ai aims to further enhance service accessibility while supporting the stable and scalable operation of its autonomous fleet.</p>  <p>Since 2025, Pony.ai has accelerated the commercialization of its robotaxi business. The company was the first in China to launch fully driverless ride-hailing operations across all four tier-one cities, namely Beijing, Shanghai, Guangzhou, and Shenzhen. Its total Robotaxi fleet has surpassed 1,159 vehicles and is expected to further expand to more than 3,000 units by the end of 2026.</p>  <p>Pony.ai continues to strengthen industry partnerships to support long-term scaling and ecosystem development. In China, the company has established deep collaborations with a range of mobility and transportation platforms, including Alipay, Amap, Xihu Group, Sunlight Mobility,&nbsp;Chenqi Technology, and Jinjiang Taxi.</p>  <p>Internationally, Pony.ai works closely with global partners such as Stellantis, Uber, Bolt, ComfortDelGro, Luxembourg-based Emile <span id="spanHghlt7054">Weber&nbsp;and</span> Mowasalat in Qatar. These collaborations support testing, pilot programs, and fleet deployments as part of the company's global expansion strategy.</p>]]></description>
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      <title>ART CENTRAL AND ITS ESTEEMED PARTNERS PRESENT DIVERSE ARTIST PROJECTS AND EXCEPTIONAL HOSPITALITY EXPERIENCES</title>
      <link>https://news.taiwannet.com.tw/news/199276/art-central-and-its-esteemed-partners-present-diverse-artist-projects-and-exceptional-hospitality-experiences.html</link>
      <pubDate>Mon, 23 Mar 2026 10:00:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<p class="prntac"><b>UOB SPOTLIGHTS LARGE‑SCALE INK INSTALLATION ART<br /></b><b>EVOLVING FROM MICROSCOPIC LIFE IMAGERY</b></p>  <p class="prntac">Discover three Macao Artist Presentations by Sands China</p>  <p class="prntac">MTN Seni Budaya Showcases Eight Galleries Defining Indonesian Contemporary Art</p>  <p class="prntac">Black Sheep Sets the Table for Exceptional Hospitality at Eat Central</p>  <p><span class="legendSpanClass">HONG KONG</span>, <span class="legendSpanClass">March 23, 2026</span> /PRNewswire/ -- Art Central, together with Lead Partner&nbsp;UOB, announces today details of the creative projects supported by its partners alongside hospitality presented at the Fair's eleventh edition. In addition to an exceptional showcase of 117 galleries and more than 500 artists from Hong Kong, Asia, and around the world, Art Central's expanded suite of artistic presentations, cultural activations, and visitor-focused initiatives together elevate the Fair experience across all touchpoints. A cornerstone of Hong Kong Art Month, Art Central 2026 will be held from 25 to 29 March, with a VIP Preview on 24 March, at its iconic Central Harbourfront location. Art Central 2026 is financially supported by the Mega Arts and Cultural Event Fund under the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government.</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">   <p style="TEXT-ALIGN: center; WIDTH: 100%"> <a href="https://mma.prnasia.com/media2/2937872/Ling_Pui_Sze__White_Mirror___The_Vista_of_the_Inner__Worlds__2026___large_scale_ink_installation__Co.html" target="_blank" rel="nofollow" style="color: #0000FF"> <img src="https://mma.prnasia.com/media2/2937872/Ling_Pui_Sze__White_Mirror___The_Vista_of_the_Inner__Worlds__2026___large_scale_ink_installation__Co.jpg?p=medium600" title="Presented at Art Central 2026, UOB Art Space: Ling Pui Sze, White Mirror – The Vista of the Inner Worlds (2026), large-scale ink installation. Courtesy of UOB." alt="Presented at Art Central 2026, UOB Art Space: Ling Pui Sze, White Mirror – The Vista of the Inner Worlds (2026), large-scale ink installation. Courtesy of UOB." /> </a> <br /><span>Presented at Art Central 2026, UOB Art Space: Ling Pui Sze, White Mirror – The Vista of the Inner Worlds (2026), large-scale ink installation. Courtesy of UOB.</span></p>  </div>  <p class="prntaj"><b>ANNOUNCEMENTS</b></p>  <ul type="disc">   <li><b>UOB </b>unveils a newly commissioned installation by Hong Kong artist <b>Ling Pui Sze</b>, <i>White Mirror – The Vista of the Inner Worlds</i> (2026).</li>   <li><b>Sands China </b>debuts a showcase of contemporary Macao artists, spotlighting the practices of<b> Lei Ieng Wai, Leong Chi Mou, and Lio Hak Man</b>.</li>   <li><b>MTN Seni Budaya </b>introduces 'Rising Currents', showcasing eight galleries at the forefront of Indonesia's contemporary art discourse.</li>   <li>The Fair unveils its signature hospitality offerings from <b>Black Sheep</b>, <b>Soho House Hong Kong, Kronenbourg 1664</b>, and<b> Illy</b></li>  </ul>  <p class="prntaj"><b>UOB PRESENTS A CROSS-DISCIPLINARY ENCOUNTER WITH CONTEMPORARY INK PRACTICES </b></p>  <p class="prntaj">Lead Partner of Art Central, UOB, presents a newly commissioned large-scale installation by Hong Kong artist <b>Ling Pui Sze</b>, titled <b><i>White Mirror – The Vista of the Inner Worlds</i></b> (2026). Drawing on Ling's visual study of cellular imagery and informed by recent scientific research conducted at the University of Cambridge, the work takes the form of an immersive sculptural garden. Ling's largest installation to date, it comprises a constellation of hand-made paper sculptures and moving images, reflecting her accomplished command of ink, paper and site-making practices. Conceived as a serene, meditative environment evoking both a cosmic landscape and a Zen-garden-like setting, the installation offers a moment of stillness amid the vibrancy of the art fair.</p>  <p class="prntaj">The space is populated by abstract, radiating sculptural forms inspired by neurons — cells responsible for information transmission within the nervous system — interwoven with collaged cellular patterns and projected footage of cellular movement. By magnifying microscopic landscapes into a walkable environment, <i>White Mirror – The Vista of Inner Worlds</i> invites reflection on the interconnectedness of body, mind and external reality. Proposing a sense of kinship between the microcosmic and the cosmic, the work echoes the Daoist notion of &quot;Everything as One&quot;, offering an imaginative yet contemplative site for introspection.</p>  <p class="prntaj">Visitors can also explore dedicated exhibition spaces, featuring works from the <b>2025 UOB Art in Ink Awards Winners' Showcase</b> and the <b>UOB Painting of the Year Artist Showcase</b> at the UOB Art Space. Together, these presentations underscore UOB's commitment to nurturing artistic talent across Hong Kong, mainland China, and Southeast Asia, while fostering cross‑cultural dialogue through contemporary ink and mixed‑media practices.</p>  <p class="prntaj">Extending the experience beyond exhibitions, UOB, in collaboration with the UOB Art Academy, a registered charity in Hong Kong, will present a series of <b>UOB Art in Ink Workshops</b>. Led by established Hong Kong artists <b>Eric Ho, Ling Pui Sze, Tony Ng Kwun Lun, Professor Tong Kam Tang, Professor Yau Wing Fung</b>, and<b> Stephanie Yeung Chung Nga</b>, the workshops bridge traditional ink techniques with contemporary artistic expressions, guiding participants to explore the evolving language of ink art. Pre-registration is required via <a href="https://www.uobartacademy.com.hk/ws2026" target="_blank" rel="nofollow" style="color: #0000FF">www.uobartacademy.com.hk/ws2026</a>.</p>  <p class="prntaj">At the Central Theatre, UOB will host the public talk <b>'Reading the Unreadable: When Words Become Images'</b>, an in-depth conversation examining how written language shifts into visual, conceptual, and interdisciplinary forms within contemporary art.</p>  <p class="prntaj"><b>Adaline Zheng, CEO of UOB Hong Kong</b>, said, &quot;Marking the 10th anniversary of UOB's partnership with Art Central, this programme underscores the Bank's long-term commitment to advancing artistic practice, supporting art education, strengthening cultural connectivity and contributing to social sustainability within Hong Kong's cultural ecosystem. Through our partnership with Art Central, we will continue to build a platform that evolves alongside Hong Kong's creative community and connects local artistic practice with the wider regional context.&quot;</p>  <p class="prntaj"><b>SANDS CHINA DEBUTS A SHOWCASE OF CONTEMPORARY MACAO ARTISTS</b></p>  <p class="prntaj">Sands China makes its debut at Hong Kong Art Month as the Associate Partner of Art Central, marking the first participation of a Macao-based integrated tourism and leisure enterprise at the Fair. Sands Gallery presents works by three contemporary Macao artists, foregrounding the city's new wave of artistic talent:</p>  <ul type="disc">   <li><b>Lei Ieng Wai</b> draws creative inspiration from the tension between light and shadow in everyday life. He draws on scientific theory as the foundation of aesthetics, transforming artificial spectra, proportional values, and geometric structures into repetitive and precise blocks of colour and surfaces of light, exploring urban changes and the lives of city dwellers.</li>   <li><b>Leong Chi Mou</b>'s works span painting and installation. His practice interrogates shifting notions of value and the cultural interfaces that shape identity, informed by personal migration histories and Macao's post-colonial context. Through these inquiries, Leong's works examine the conditions of cultural survival and the intricate entanglements between artistic essence and value systems.</li>   <li><b>Dor Lio Hak Man</b> channels influences from Japanese manga and Western painting into a practice grounded in everyday observation. His work records daily encounters, emotional impressions, and imaginative associations with a relaxed sensibility. He shapes a refined, philosophically attuned visual language that bridges interior experience with an outward-facing openness.</li>  </ul>  <p>The Sands Gallery booth also incorporates aesthetic elements of Macao's century-old firecracker industry, enabling international audiences to trace the city's cultural development from vernacular craftsmanship to contemporary art expression, while experiencing the city's rich art and culture landscape shaped by its East–West cultural fusion.</p>  <p><b>MTN </b><b>SENI BUDAYA PRESENTS THE</b> <b>CURATED CONSTELLATION 'RISING CURRENTS' </b></p>  <p class="prntaj">Contemporary art in Indonesia today unfolds as a manifold practice in motion, where historical reflection and material intelligence intersect with the complexities of contemporary urban life. Its ecosystem grows from critical discourse and emerging sensibilities that continually inform and reshape one another. Art Central partners with Indonesia's <b>National Talent Management for Arts and Culture (MTN Seni Budaya) </b>to present '<b>Rising Currents</b>', a curated constellation of eight leading Indonesian galleries: EDSU house, Galeri Ruang Dini, ISA Art Gallery, Puri Art Gallery, RUCI Art Space, SAL PROJECT, SEWU SATU, and V&amp;V.</p>  <p class="prntaj">Rather than advancing a single narrative, 'Rising Currents' maps the multiple registers and interconnected dialogues that define Indonesian art at the present moment: from research-based and institutionally grounded practices to emergent experimentation and new visual languages shaped by younger generations. Together, these practices reveal an art scene in motion—deepening its discourse and asserting its position within global contemporary conversations.</p>  <p class="prntaj">MTN Seni Budaya will also host the talk <b>'Rising Currents: Indonesian Contemporary Art in Motion' </b>on 26 March. This conversation examines how Indonesia's contemporary art ecosystem evolves through diverse artistic practices, gallery infrastructures, and socially engaged perspectives, reflecting on how creative expressions from the region are expanding their presence and dialogue within the global art landscape.</p>  <p class="prntaj"><b>EAT CENTRAL BY BLACK SHEEP</b></p>  <p class="prntaj"><b>Black Sheep</b> returns to Art Central for the third consecutive year as the Fair's hospitality partner, unveiling an expanded and much‑anticipated edition of<b> Eat Central</b>. This edition features a new, exciting lineup gathering five of Black Sheep's most beloved restaurants under one roof, including Cantonese signatures from Ho Lee Fook, a heart‑warming Greek taverna menu from Artemis &amp; Apollo, French favourites from Jean‑Pierre, Neo‑Neapolitan fare and speciality drinks from FALCONE, and sweet scoops from Messina, Hong Kong's favourite gelato.</p>  <p class="prntaj"><b>EXCEPTIONAL BEVERAGES AT ART CENTRAL</b></p>  <p class="prntaj"><b>Soho House Hong Kong </b>returns to Art Central with its pop‑up bar, set against a mural by Hong Kong‑based French artists Faustine Badrichani and Elsa Jeannedieu.</p>  <p class="prntaj">The bar will serve a focused cocktail menu featuring classics such as the Picante and the newly launched Highball Fifty, created to celebrate the opening of Soho House Tokyo, the private member club's 50th House globally, alongside a selection of House favourites perfect for easy afternoons and post‑fair unwinding.</p>  <p class="prntaj"><b>Kronenbourg 1664</b> joins Art Central 2026 with 'The Blue Perspective', an immersive lounge that transforms the experience of enjoying a premium French beer into a curated sensory moment. With a bar concept shaped by 1664 Blanc and the liminal glow of the blue hour—the luminous threshold between day and night—the space invites visitors to slow their pace, settle into conversation, and savour 1664's crisp, citrus‑bright profile.</p>  <p class="prntaj">The global coffee brand <b>illycaff&egrave;</b> marks its third year at Art Central, introducing the latest illy Art Collection by&nbsp;John Armleder. Armleder is renowned for his explorations of perception, reception, and the relationships between artworks and their surroundings, and brings this creative sensibility to 'Tastes', a series of cups and saucers that mirror the reflective, shimmering effects of his celebrated light fixtures. Motifs from Armleder's collection also adorn the illycaff&egrave; spaces at the Fair, where an atmosphere of art converges with the excellence of illy's signature blend, offering visitors a moment of pause and pleasure.</p>  <p class="prntaj"><b>SEAMLESS TRANSIT WITH UBER TAXI</b></p>  <p class="prntaj">To further enhance the Fair experience, Art Central partners with <b>Uber Taxi</b> this year to offer guests a smooth and comfortable way to travel. With every ride just a tap away—whether crossing the harbour or moving between the city's cultural districts—visitors can enjoy seamless, point‑to‑point journeys and a stress‑free arrival at the Fair, setting the tone for an unhurried, fully attentive encounter with contemporary art.</p>  <p><b>Tickets to Art Central are now available. </b>Visitors are encouraged to book online in advance at <a href="https://artcentralhongkong.com/tickets/" target="_blank" rel="nofollow" style="color: #0000FF">artcentralhongkong.com/tickets/</a>.</p>  <p><b><u>Opening Dates and Hours</u></b></p>  <p><b>Tuesday 24 March<br /></b>VIP Preview (by invitation)&nbsp;</p>  <p><b>Wednesday 25 March</b> <br />Fair Hours&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 12 pm – 5 pm <br />Night Central&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 5 pm – 9 pm&nbsp;</p>  <p><b>Thursday 26 March</b> <br />Fair Hours&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 12 pm – 7 pm&nbsp;</p>  <p><b>Friday 27 March</b> <br />Fair Hours&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 12 pm – 7 pm&nbsp;</p>  <p><b>Saturday 28 March</b> <br />Fair Hours&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 11 am – 7 pm&nbsp;</p>  <p><b>Sunday 29 March<br /></b>Fair Hours&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 11 am – 5 pm</p>  <p><b><u>Venue</u></b></p>  <p>Central Harbourfront Hong Kong, 9 Lung Wo Road</p>  <p class="prntac">-END-</p>  <p><a href="https://www.artcentralhongkong.com/" target="_blank" rel="nofollow" style="color: #0000FF">www.artcentralhongkong.com</a> <br />Facebook:<a href="https://www.facebook.com/artcentralhk" target="_blank" rel="nofollow" style="color: #0000FF"> </a><a href="https://www.facebook.com/artcentralhk" target="_blank" rel="nofollow" style="color: #0000FF">artcentralhk</a> | Instagram:<a href="http://artcentralhk/" target="_blank" rel="nofollow" style="color: #0000FF"> </a><a href="https://www.instagram.com/artcentralhk/" target="_blank" rel="nofollow" style="color: #0000FF">@artcentralhk</a> |<br />WeChat Public Platform:<a href="https://artcentralhongkong.com/wechat/" target="_blank" rel="nofollow" style="color: #0000FF"> </a><a href="https://artcentralhongkong.com/wechat/" target="_blank" rel="nofollow" style="color: #0000FF">artcentral</a> | Xiaohongshu: <a href="https://www.xiaohongshu.com/user/profile/601ea345000000000100192c" target="_blank" rel="nofollow" style="color: #0000FF">ArtCentralHK</a></p>  <p>#ArtCentralHK #ArtCentralUOB #HongKongArtWeek</p>  <p><b>For media enquiries, please contact:<br /></b>Chance Communications<br />[Mandy Chan | <a href="mailto:mandy@chancecomm.com" target="_blank" rel="nofollow" style="color: #0000FF">mandy@chancecomm.com</a>&nbsp;| 2509 3123]<br />[Tommy Yuen | <a href="mailto:tommy@chancecomm.com" target="_blank" rel="nofollow" style="color: #0000FF">tommy@chancecomm.com</a>&nbsp;| 2509 3389]</p>  <p><b>About Art Central</b></p>  <p>Art Central, a cornerstone event of Hong Kong Art Month, presents the next generation of talent from Asia's most forward-thinking galleries alongside celebrated artists from across the globe. Since its inaugural edition in 2015, Art Central has established itself as a leading platform for innovation in contemporary art, advancing the profiles of artists and galleries and reinforcing their presence within the international art landscape. Today, the Fair is recognised for the strength of its curatorial programming and as a vital meeting point for discovery and exchange among collectors and curators representing private, corporate, and institutional collections worldwide.</p>  <p><b>Fair Director</b></p>  <p><b>Corey Andrew Barr </b>joined Art Central in 2019 with over two decades of experience in the contemporary art world. He previously served as Director at a prominent Hong Kong- and London-based gallery focusing on contemporary Asian art, and as Specialist and Head of Sales at Phillips in New York, where he organised exhibitions featuring leading international artists. Barr has played a key role in expanding Art Central's platform and reinforcing Hong Kong's status as Asia's leading commercial hub for contemporary art. Based in Hong Kong since 2013, Barr is recognised for his commitment to fostering regional and global art connections.</p>  <p><b>About UOB </b></p>  <p>UOB is a leading bank in Asia. Operating through its head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, UOB has a global network of more than 470 branches and offices in 19 markets in Asia Pacific, Europe and North America. Since its incorporation in 1935, UOB has grown organically and through a series of strategic acquisitions. Today, UOB is rated among the world's top banks: Aa1 by Moody's Investors Service and AA- by both S&amp;P Global Ratings and Fitch Ratings.</p>  <p>For nine decades, UOB has adopted a customer-centric approach to create long-term value by staying relevant through its enterprising spirit and doing right by its customers. UOB is focused on building the future of ASEAN – for the people and businesses within, and connecting with, ASEAN.</p>  <p>The Bank connects businesses to opportunities in the region with its unparalleled regional footprint and leverages data and insights to innovate and create personalised banking experiences and solutions catering to each customer's unique needs and evolving preferences. UOB is also committed to helping businesses forge a sustainable future, by fostering social inclusiveness, creating positive environmental impact and pursuing economic progress. UOB believes in being a responsible financial services provider and is steadfast in its support of art, social development of children and education, doing right by its communities and stakeholders.</p>  <p><b>About Sands China Ltd.</b></p>  <p>Sands China Ltd. (Sands China or the Company) is incorporated in the Cayman Islands with limited liability and is listed on The Stock Exchange of Hong Kong Limited (HKEx: 1928). Sands China is the largest operator of integrated resorts in Macao. The Company's integrated resorts on the Cotai Strip comprise The Venetian<sup>&reg;</sup> Macao, The Plaza<sup>&reg;</sup> Macao, The Parisian<sup>&reg;</sup> Macao and The Londoner<sup>&reg;</sup> Macao. The Company also owns and operates Sands<sup>&reg;</sup> Macao on the Macao peninsula. The Company's portfolio features a diversified mix of leisure and business attractions and transportation operations, including large meeting and convention facilities; a wide range of restaurants; shopping malls; world-class entertainment at The Venetian Arena, The Londoner Arena, The Venetian Theatre, The Parisian Theatre, the Londoner Theatre and the Sands Theatre; and a high-speed Cotai Water Jet ferry service between Hong Kong and Macao. The Company's Cotai Strip portfolio has the goal of contributing to Macao's transformation into a world centre of tourism and leisure. Sands China is a subsidiary of global resort developer <a href="http://www.sands.com/" target="_blank" rel="nofollow" style="color: #0000FF">Las Vegas Sands Corp.</a> (NYSE: LVS).</p>  <p><b>About National Talent Management for Arts and Culture</b></p>  <p>The National Talent Management for Arts and Culture (<i>MTN Seni Budaya</i>) is a program managed by the Ministry of Culture of the Republic of Indonesia, dedicated to identifying, nurturing, and promoting Indonesian creative talents. By facilitating sustainable talent development and international exposure, the National Talent Management for Arts and Culture works to elevate Indonesian creative practitioners and connect them with global opportunities.</p>  <p><b>About Mega Arts and Cultural Events (ACE) Fund</b></p>  <p>The Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government sets up the Mega ACE Fund to attract and support international or large-scale arts and cultural events which bring significant arts, cultural or economic values and can be recurrent and anchored in Hong Kong, or events which can bring exceptionally significant arts or cultural merit, as well as publicity and image building values to Hong Kong as an arts and cultural hub with a view to contributing to Hong Kong's development into an arts and cultural metropolis as well as a tourist destination, providing development opportunities for the arts, cultural and creative sectors, and facilitating arts and cultural exchange.</p>]]></description>
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      <guid isPermaLink="false">BF1CB15A-FDF7-4B59-ABE3-5BB63A1513CF</guid>
      <title>Tiger and Volkswagen clinch Top Spots in Kantar's 2026 APAC Advertising Effectiveness Awards</title>
      <link>https://news.taiwannet.com.tw/news/206091/tiger-and-volkswagen-clinch-top-spots-in-kantar-s-2026-apac-advertising-effectiveness-awards.html</link>
      <pubDate>Mon, 25 May 2026 14:46:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<p><span class="legendSpanClass">SINGAPORE</span>, <span class="legendSpanClass">May 25, 2026</span> /PRNewswire/ -- Kantar has unveiled the winners of its 2026 Advertising Effectiveness Awards APAC, recognising the region's most impactful advertising campaigns based on consumer response and expert creative evaluation. This year's winners demonstrate how brands are cutting through an increasingly fragmented media landscape by creating immersive experiences, tapping into authentic cultural truths and reimagining everyday moments in unexpected ways.</p>  <p>Leading the Digital category is Tiger Singapore's '<a href="https://www.youtube.com/watch?v=PTIEc12Xdn0" target="_blank" rel="nofollow" style="color: #0000FF">Our Roar, Our Way</a>', a powerful celebration of Singapore's SG60 milestone that captured national pride through a contemporary and distinctly local lens. Prada Australia's '<a href="https://www.instagram.com/reel/DSK8btUCPDl/?igsh=bXJ1eTN1dXhwd2l3" target="_blank" rel="nofollow" style="color: #0000FF">Hero PDX Lip Balm Gifting</a>' and Penfolds Australia's '<a href="https://www.youtube.com/watch?v=BY3mimpi24Y" target="_blank" rel="nofollow" style="color: #0000FF">Once Tasted, Never Forgotten</a>' take second and third place, respectively.</p>  <p>In the TV category, Volkswagen Australia claimed the top spot with &quot;<a href="https://www.youtube.com/watch?v=mcaBn916Vy4" target="_blank" rel="nofollow" style="color: #0000FF">The all-new Tayron - Why the long car?</a>&quot;, an inventive campaign that elevated a product showcase beyond the standard auto tropes using transmedia innovation with their living print ad. KitKat India's &quot;<a href="https://www.youtube.com/watch?v=-WOLE1oSn5k" target="_blank" rel="nofollow" style="color: #0000FF">Break par sirf KitKat Break!</a>&quot; and Cadbury Chocobakes Cakes India's &quot;<a href="https://www.youtube.com/watch?v=lkNZ0NYbClY&amp;_sm_nck=1" target="_blank" rel="nofollow" style="color: #0000FF">Chocobakes Santa Film</a>&quot; round up the TV top three.</p>  <p>Notably, all top three winners in both the TV and Digital categories also secured recognition at the Global Kantar Advertising Effectiveness Awards earlier this year, underscoring APAC's growing influence as a global centre of creative excellence.</p>  <p>This year, the Awards also celebrated Campaign Effectiveness and the power of Creators through the Architect of Influence award.</p>  <p><b>Key Themes Driving Advertising Effectiveness and Fuel Connections in APAC:</b></p>  <p>Analysis of this year's winning campaigns revealed three common principles behind the region's most effective advertising:</p>  <ol type="1">   <li><b>Driving difference through deeper connection: </b>The strongest campaigns built meaningful difference by creating immersive worlds and drawing on authentic human truths. By reflecting real experiences and emotions, brands made audiences feel understood while strengthening distinctiveness.<br /><br /></li>   <li><b>Elevating everyday moments into extraordinary experiences:&nbsp;</b>Many winning campaigns transformed familiar situations into memorable brand experiences through emotional storytelling, rich sensory cues, and heightened creative execution, making ordinary moments feel more meaningful.<br /><br /></li>   <li><b>Breaking patterns to capture attention:&nbsp;</b>Successful campaigns challenged conventions by subverting audience expectations. From creator-style content to television ads designed to resemble static imagery, these campaigns used surprise and disruption to spark engagement and drive stronger brand connections.</li>  </ol>  <p>Commenting on the results, <b>Irene Joshy, Head of Creative, APAC at Kantar</b> said <i>&quot;Across APAC, the most effective advertising today is no longer just about capturing attention, it is about creating emotional immediacy and cultural resonance in ways that feel both authentic and unexpected. What stands out from this year's winners is their ability to make people feel deeply seen, whether through hyper-local storytelling, elevated everyday moments or by breaking familiar creative conventions altogether. In an increasingly fragmented and algorithm-driven media landscape, these campaigns demonstrate that effectiveness comes from combining creativity with human understanding, building experiences that audiences don't just watch, but genuinely connect with and remember.&quot;</i></p>  <p><b>2026 APAC Advertising Effectiveness Awards Winners: </b><b><u>TV</u></b></p>  <div>   <table border="0" cellspacing="0" cellpadding="1" class="prnbcc">    <tbody>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Rank</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Country</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Brand</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Ad Name</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Agency</b></span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>1</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Australia</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Volkswagen</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=mcaBn916Vy4" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">The all-new Tayron - Why the long car?</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">DDB</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>2</b></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">India</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">KitKat</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=-WOLE1oSn5k" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Break par sirf KitKat Break!</a></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">VML</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>3</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">India</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Cadbury <br />Chocobakes Cakes</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=lkNZ0NYbClY&amp;_sm_nck=1" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Chocobakes Santa Film</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Ogilvy</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>4</b></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Korea</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Zespri </span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=Libn51G44pM" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">2025 Zespri Jam-packed Korea</a></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">The Shed 28, Quote Un <br />Quote </span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>5</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Vietnam</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Comfort</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=_aFVU2qarsQ" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Patagonia 15s Dad &amp; Daughter</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Hogarth</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>6</b></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">India</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Dettol Original <br />Soap</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=JNXT7MhS9ro" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Protect your hands</a></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">McCann</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>7</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Philippines</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Tender Juicy <br />Hotdog</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=5RHClrrC8TI" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Rebolusyon&nbsp;30s</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Publicis Jimenez Basic</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>8</b></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Indonesia</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">BlueBand</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=b8lr2pMGSIA" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">BlueBand dengan Omega 3 &amp; 6 bantu <br />wujudkan mimpi jadi juara lari!</a></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Mullen Lowe</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>9</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Japan</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Clorets </span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=l93_jGWMK2g" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Fresh Breath, Fresher You</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Saatchi &amp; Saatchi, <br />Publicis Groupe Japan</span></p></td>     </tr>     <tr>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>10</b></span></p></td>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Japan</span></p></td>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Wilkinson Tansan</span></p></td>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=RXa9XU7TseU" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">The Chosen Stimulation</a></span></p></td>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Dentsu</span></p></td>     </tr>    </tbody>   </table>  </div>  <p><b>2026 APAC Advertising Effectiveness Awards Winners: </b><b><u>Digital</u></b></p>  <div>   <table border="0" cellspacing="0" cellpadding="1" class="prnbcc">    <tbody>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Rank</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Country</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Brand</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Ad Name</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Agency</b></span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>1</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Singapore</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Tiger</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=PTIEc12Xdn0" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Our Roar, Our Way</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">:Teeth</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>2</b></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Australia</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Prada</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.instagram.com/reel/DSK8btUCPDl/?igsh=bXJ1eTN1dXhwd2l3" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">HERO PDX LIP BALM GIFTING</a></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><i>[not applicable]</i></span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>3</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Australia</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Penfolds</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=BY3mimpi24Y" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Once Tasted, Never Forgotten</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Frosty</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>4</b></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Australia</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">100% Pure New <br />Zealand</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=g_I6acRpjPI" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Find your 100%</a></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">TBWA NZ</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>5</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Philippines</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Lucky Me! Seafood <br />Shrimp Tonkotsu</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=R8fb90vuVUw" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Army 15s</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">TREYNA</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>6</b></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Philippines</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Lady's Choice</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=DYaM9P8vg2I" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Oliver C-30s</a></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Ogilvy</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>7</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Indonesia</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">L'Or&eacute;al Paris</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://multimedia.kantaroperations.com/8016F8B/mbmediastreaming.s3.amazonaws.com/surveyautomation/prod/7ea1bb34-e8d3-4d3f-bef7-ed808606f6b7.mp4" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Glycolic Peel Cinta</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">McCann</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>8</b></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Japan</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Cl&eacute; De Peau Beaut&eacute;</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.cledepeau-beaute.com/jp/cledepeaubeaute-channel/cledepeaubeaute-channel.html?page=detail&amp;id=6365460396112" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Precious Gold Vitality Serum</a></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><br /></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>9</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Australia</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Maybelline New <br />York</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.tiktok.com/@tatendaluna/video/7440347267619474695" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">MNYAULuna123s</a></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><i>[not applicable]</i></span></p></td>     </tr>     <tr>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>10</b></span></p></td>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Vietnam</span></p></td>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">C2</span></p></td>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><a href="https://www.youtube.com/watch?v=ae4vs2JO2Tk" target="_blank" class="prnews_a" rel="nofollow" style="color: #0000FF">Spread the vibe of positivity</a></span></p></td>      <td class="prngen4" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Leo Burnett, Publicis <br />Groupe</span></p></td>     </tr>    </tbody>   </table>  </div>  <p><b>APAC Dominates New Global Campaigns Category</b></p>  <p>The newly introduced Campaigns category at the Global Kantar Advertising Effectiveness Awards found strong APAC representation. Three inaugural winners, including the first place, are all from the region.</p>  <p><b>Campaigns:</b></p>  <div>   <table border="0" cellspacing="0" cellpadding="1" class="prnbcc">    <tbody>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Rank</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Country</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Brand</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Ad Name</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>Agency</b></span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>1</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Japan</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">EA / Apex Legends</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Apex Legends S22</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">In-house team</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>3</b></span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Australia</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Uber Eats</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Uber Get Almost Anything 3.0</span></p></td>      <td class="prngen3" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">ESSENCEMEDIACOM –<br />Special Group</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span"><b>9</b></span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Australia</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">ING</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Orange Everyday Travel And Mobile App</span></p></td>      <td class="prngen2" colspan="1" rowspan="1" nowrap="nowrap"><p class="prnml4"><span class="prnews_span">Omnicom Media - Ogilvy</span></p></td>     </tr>    </tbody>   </table>  </div>  <p><b>L'Or&eacute;al Receives Inaugural Architect of Influence Award</b></p>  <p>Kantar also launched the Architect of Influence Award in APAC, recognising brands that consistently deliver highly effective marketing at scale. The inaugural award was presented to L'Or&eacute;al in recognition of its sustained excellence in creative effectiveness and its ability to build influence across multiple campaigns and markets.</p>  <p><b><u>About</u></b>&nbsp;<b><u>the</u></b>&nbsp;<b><u>Kantar Advertising Effectiveness Awards:</u></b></p>  <p>Over the past six years, the Kantar Creative Effectiveness Awards have become a flagship global initiative - celebrating the world's best-performing ads through the lens of consumers. 2026 marks a pivotal evolution to integrate creative and media intelligence into one unified awards event - the Kantar Advertising Effectiveness Awards.</p>  <p>All the ads we showcase are brought to us by our clients and their agencies. We select our winners on a quantitative level from our LINK+ scores 'as judged by the consumer' and a qualitative level by review across the global creative team of our top scoring ads.</p>  <p><b><u>About Kantar:</u></b></p>  <p>Kantar is the world's leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.</p>  <p>We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.</p>]]></description>
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      <guid isPermaLink="false">4D3FD87D-DE33-4525-B992-2115CBA978C8</guid>
      <title>[Yeahmobi Insight] Behind the $6.55 Billion Mobile Gaming Market: How Global Monetization Strategies Are Shifting</title>
      <link>https://news.taiwannet.com.tw/news/204472/yeahmobi-insight-behind-the-$6-55-billion-mobile-gaming-market-how-global-monetization-strategies-are-shifting.html</link>
      <pubDate>Sat, 09 May 2026 21:00:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<p><span class="legendSpanClass">XI'AN, China</span>, <span class="legendSpanClass">May 9, 2026</span> /PRNewswire/ -- Recent data from Sensor Tower's <i>Top 10 Global Mobile Games by Revenue and Downloads</i> report shows that global consumer spending on mobile games reached <b>$6.55 billion</b> across the App Store and Google Play in February 2026. The United States remained the world's largest revenue market, accounting for 30% of total spending, followed by China's iOS market at 17.2% and Japan at 12.1%. Meanwhile, global mobile game downloads reached 3.5 billion, led by India, the U.S., and Brazil.</p>  <p>According to Yeahmobi, these numbers reflect a broader shift in how mobile games acquire and monetize users globally. Growth is increasingly being driven not only by scale, but by higher-quality user acquisition, localized content strategies, and more immersive advertising formats.</p>  <p>Industry data from SocialPeta shows that video creatives continue to dominate mobile game advertising, particularly horizontal and vertical short-form formats optimized for different gameplay experiences and viewing behaviors. Localization also remains a critical factor, with region-specific creatives and language adaptation helping campaigns improve engagement and conversion performance across diverse markets.</p>  <p>Yeahmobi noted that successful game advertising is becoming more genre-specific and content-driven. For example, open-world anime-style games often perform better with cinematic trailers, gameplay showcases, character reveals, map transitions, and influencer-led creative formats that align closely with player expectations.</p>  <p>The company identified three major factors behind the U.S. market's leading revenue position:</p>  <ul type="disc">   <li>High average revenue per user (ARPU) driven by strong consumer willingness to pay for in-app purchases, subscriptions, skins, and battle passes;</li>   <li>Mature payment infrastructure and app marketplace ecosystems that reduce transaction friction;</li>   <li>Strong alignment between player preferences and core game genres such as strategy, shooter, and RPG titles.</li>  </ul>  <p>As the global mobile gaming industry shifts toward a &quot;quality growth&quot; phase, Yeahmobi believes competition is increasingly centered on content capability, media strategy, and localized operations rather than traffic acquisition alone.</p>  <p>Through partnerships with localized media environments such as Twitch and Uber, Yeahmobi helps gaming brands connect advertising content with high-frequency consumer scenarios, supporting more contextualized user engagement and conversion strategies across global markets.</p>  <p><b>About Yeahmobi</b><br />Yeahmobi is a global digital marketing platform focused on programmatic advertising, user acquisition, and growth solutions for international brands and mobile developers.</p>  <p><b>Forward-Looking Statements</b><br />This press release contains forward-looking statements. Actual results may differ materially due to various risks and uncertainties. The company undertakes no obligation to update any forward-looking statements.</p>  <p>&nbsp;</p>]]></description>
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      <title>IAB Hong Kong 數碼大獎 2025表揚傑出數碼營銷成就 香港麥當勞及 OMD Hong Kong 榮膺年度大獎得主</title>
      <link>https://news.taiwannet.com.tw/news/202089/iab-hong-kong-%E6%95%B8%E7%A2%BC%E5%A4%A7%E7%8D%8E-2025%E8%A1%A8%E6%8F%9A%E5%82%91%E5%87%BA%E6%95%B8%E7%A2%BC%E7%87%9F%E9%8A%B7%E6%88%90%E5%B0%B1-%E9%A6%99%E6%B8%AF%E9%BA%A5%E7%95%B6%E5%8B%9E%E5%8F%8A-omd-hong-kong-%E6%A6%AE%E8%86%BA%E5%B9%B4%E5%BA%A6%E5%A4%A7%E7%8D%8E%E5%BE%97%E4%B8%BB.html</link>
      <pubDate>Fri, 17 Apr 2026 14:56:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>大陸港澳</category>
      <description><![CDATA[<p><span class="legendSpanClass">香港</span><span class="legendSpanClass">2026年4月17日</span> /美通社/ -- 「IAB Hong Kong數碼大獎2025」頒獎典禮於3月16日在M+璞（AGATE）圓滿舉行。該典禮旨在表揚在香港數碼營銷領域表現卓越的品牌及機構。這次盛會匯聚了超過300位市場營銷專才、廣告代理及品牌領袖，大家共同見證業界在瞬息萬變的數碼營銷環境中，持續追求創新與卓越。文創產業專員黎細明女士蒞臨，擔任主禮嘉賓。</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">   <p style="TEXT-ALIGN: center; WIDTH: 100%"> <a href="https://mma.prnasia.com/media2/2956945/iabawards_2025_Logo_and_trophy_black_2025.html" target="_blank" rel="nofollow" style="color: #0000FF"> <img src="https://mma.prnasia.com/media2/2956945/iabawards_2025_Logo_and_trophy_black_2025.jpg?p=medium600" title="" alt="" /> </a> <br /><span></span></p>  </div>  <p>本屆大獎設有八個類別及四個全場榮譽，彰顯數碼營銷生態的多元發展趨勢，以及業界對跨境協作、新興科技與人工智能驅動創意的高度重視。</p>  <p>今屆共有 72 個品牌提交近 200 件參賽作品，參賽品牌數量創歷屆新高，進一步鞏固該獎項作為本地業界評核數碼營銷成效指標的領導地位。所有參賽作品均由來自品牌、代理商、學術界及科技平台的 64 位獨立評審嚴謹評核，確保評選結果公平公正。(<a href="https://iabhongkong.com/judges" target="_blank" rel="nofollow" style="color: #0000FF">按此</a>查看完整評審名單。)</p>  <p><u><b>主要得獎名單如下：</b></u></p>  <ul type="disc">   <li><b>最佳品牌推廣獎（金獎）：</b>McDonald's - Back to The Beginning （品牌：香港麥當勞；代理： BBDO Hong Kong, OMD Hong Kong）</li>   <li><b>最佳跨境宣傳活動（金獎）：</b>The Panda-Monium: When Pandas Became Family（品牌：海洋公園；代理：EternityX Marketing Technology Limited）</li>   <li><b>最佳小預算宣傳活動（金獎）：</b>The Airport Code War （品牌：Uber Hong Kong； 代理：Omelette Digital）</li>   <li><b>最佳人工智能及技術應用獎（金獎）：</b>HSBC Loan - Tax Election Campaign （品牌： 滙豐銀行；代理：Quantcast, Omnicom Media, Saatchi &amp; Saatchi）</li>   <li><b>最佳創新內容策劃獎（金獎）：</b>McDonald's - Back to The Beginning（品牌：香港麥當勞；代理： BBDO Hong Kong, OMD Hong Kong）</li>   <li><b>最佳數據分析及應用獎（金獎）：</b>Salary Intelligence – Bonus Saver Performance Engine （品牌：渣打銀行；代理：dentsu Hong Kong, Hungry Digital）</li>   <li><b>最佳全通路策略應用獎（金獎）：</b>50 Benches (品牌：香港麥當勞；代理： BBDO Hong Kong, OMD Hong Kong)</li>   <li><b>最佳績效營銷應用獎（金獎）：</b>Always On Performance Campaign （品牌：香港快運航空；代理：FABCOM Limited）</li>  </ul>  <p><b><u>年度四大榮譽</u></b></p>  <ul type="disc">   <li><b>年度營銷大獎：</b>McDonald's - Back to The Beginning （品牌：香港麥當勞; 代理： BBDO Hong Kong, OMD Hong Kong）</li>   <li><b>年度最佳品牌：</b>香港麥當勞</li>   <li><b>年度最佳廣告公司：</b>OMD Hong Kong</li>   <li><b>年度最佳數碼營銷專家：</b>蔡子健（香港麥當勞）</li>  </ul>  <p>作為全港唯一由非牟利機構主辦的數碼營銷獎項，「IAB Hong Kong 數碼大獎」致力表揚卓越創作成果，並感謝各合作夥伴的鼎力支持 —— 金贊助商包括 EternityX、恒生銀行及電視廣播有限公司（TVB）；銀贊助商則包括 AnyMind Group、HK01、香港電訊（HKT）、iClick Interactive及 建華集團（Uni-China Group）。</p>  <p>恭喜所有得獎者及參賽單位，持續推動數碼營銷的創新與卓越！</p>  <p>請點擊<a href="https://www.xxpie.com/m/album?id=69aeecc552592a6ade94ba3a&amp;source=SHARE_LINK&amp;r=6461" target="_blank" rel="nofollow" style="color: #0000FF">此處</a>下載活動照片。美通社（PR Newswire）為 IAB HK 的官方新聞稿發布合作夥伴。</p>  <p><u>關於 IAB HK&nbsp;<br /></u>IAB HK 是香港領先的非牟利數碼營銷協會，致力於推動數碼營銷的發展、優化行業標準及培育專業人才。協會擁有超過 130 家會員公司，包括媒體、廣告平台、代理公司及品牌企業。創始成員包括 comScore、Meta、Google、南華早報及 Yahoo!，並與 PwC 緊密合作，為香港數碼營銷行業的未來注入新動力。</p>  <p><b>2025 IAB HK數碼大獎完整得獎名單</b></p>  <div>   <table border="0" cellspacing="0" cellpadding="1" class="prnbcc">    <tbody>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">組別</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">獎項</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌 (Brand)／代理 (Agency)</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">項目名稱</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="4"><p class="prnml4"><span class="prnews_span">最佳品牌推廣獎</span></p><p class="prnml4"><span class="prnews_span">Best Branding Campaign</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">金</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：香港麥當勞</span></p><p class="prnml4"><span class="prnews_span">代理： BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">McDonald's - Back to The Beginning</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銀</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：Preface</span></p><p class="prnml4"><span class="prnews_span">代理：-</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Just Start</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銅</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：恒生銀行</span></p><p class="prnml4"><span class="prnews_span">代理：Sunny Idea (HK) Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">恒生Preferred Banking - 神部署!爆盡份糧每一蚊</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：海洋公園</span></p><p class="prnml4"><span class="prnews_span">代理：The Bread Digital Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">海洋公園哈囉喂全園祭 2025：頑魂 - 冥頑不靈，要玩就要還</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="3"><p class="prnml4"><span class="prnews_span">最佳跨境宣傳活動</span></p><p class="prnml4"><span class="prnews_span">Best Cross-border Campaign</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">金</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：海洋公園</span></p><p class="prnml4"><span class="prnews_span">代理：EternityX Marketing Technology Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">The Panda-Monium: When Pandas Became Family</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銀</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：滙豐銀行</span></p><p class="prnml4"><span class="prnews_span">代理：Omnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">HSBC Premier x HSBC Life campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銅</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：李錦記</span></p><p class="prnml4"><span class="prnews_span">代理：Havas Hong Kong</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Flavours That Bind – Hong Kong at the Heart of a Global Launch</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="3"><p class="prnml4"><span class="prnews_span">最佳小預算宣傳活動</span></p><p class="prnml4"><span class="prnews_span">Best Small Budget Campaign</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">金</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：Uber Hong Kong</span></p><p class="prnml4"><span class="prnews_span">代理：Omelette Digital</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">The Airport Code War</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銀</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：大快活集團</span></p><p class="prnml4"><span class="prnews_span">代理：CMRS Digital Solutions Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銅</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：譚仔三哥米線</span></p><p class="prnml4"><span class="prnews_span">代理：Noah Workshop</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">SamGor 魷嘻哈</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="6"><p class="prnml4"><span class="prnews_span">最佳人工智能及技術應用獎</span></p><p class="prnml4"><span class="prnews_span">Best Use of AI &amp; Technology</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">金</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：滙豐銀行</span></p><p class="prnml4"><span class="prnews_span">代理：Quantcast, Omnicom Media, Saatchi &amp; Saatchi</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">稅季代理人</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銀</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：渣打銀行</span></p><p class="prnml4"><span class="prnews_span">代理：dentsu Hong Kong, Accenture Song, Adzymic</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Standard Chartered &quot;FLY MOMENTS&quot; Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銅</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：港鐵公司</span></p><p class="prnml4"><span class="prnews_span">代理：Cherrypicks Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">港鐵公司 港鐵「關愛共乘」手機應用程式 2.0 - 為特殊需求顧客而設的共融出行方案</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：香港電訊</span></p><p class="prnml4"><span class="prnews_span">代理：Can't Sleep Tonite Ltd.</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">'The Thinking Game': Architecting Value Dominance.</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：香港美贊臣</span></p><p class="prnml4"><span class="prnews_span">代理：PHD Hong Kong</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Total Equity Campaign _Video-Reach-Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：Mox Bank Limited</span></p><p class="prnml4"><span class="prnews_span">代理：Appier, Hearts &amp; Science</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="5"><p class="prnml4"><span class="prnews_span">最佳創新內容策劃獎</span></p><p class="prnml4"><span class="prnews_span">Best Use of Content Innovation</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">金</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：香港麥當勞</span></p><p class="prnml4"><span class="prnews_span">代理： BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">McDonald's – Back to The Beginning</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銀</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：譚仔雲南米線及譚仔三哥米線</span></p><p class="prnml4"><span class="prnews_span">代理：De goose Limited, 合闊(香港)科技有限公司</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">TamJai and TamJai SamGor Loyalty App's finale - Bespoke RPG Mission Games</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銅</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：港鐵公司</span></p><p class="prnml4"><span class="prnews_span">代理：BBDO Hong Kong, WPP Media Hong Kong</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">今日起建好未來</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：50惠男士</span></p><p class="prnml4"><span class="prnews_span">代理：iProspect Hong Kong, ZOO Allies Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Hair Freedom: The Ultimate Hair Growth Duo</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：恒生銀行</span></p><p class="prnml4"><span class="prnews_span">代理：BYFA Consultancy</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">恒生防騙大惡隊</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="4"><p class="prnml4"><span class="prnews_span">最佳數據分析及應用獎</span></p><p class="prnml4"><span class="prnews_span">Best Use of Data &amp; Insights</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">金</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：渣打銀行</span></p><p class="prnml4"><span class="prnews_span">代理：dentsu Hong Kong, Hungry Digital</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">渣打 Bonus Saver 獎賞計劃『人工』智能 生成無限可能</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銀</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：香港快運航空</span></p><p class="prnml4"><span class="prnews_span">代理：FABCOM Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Always On Performance Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銅</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：滙豐銀行</span></p><p class="prnml4"><span class="prnews_span">代理：Omnicom Media, Hungry Digital</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">北上 or 不上？ - That is the Question</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：香港麥當勞</span></p><p class="prnml4"><span class="prnews_span">代理： BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">McDonald's App Activation</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="6"><p class="prnml4"><span class="prnews_span">最佳全通路策略應用獎</span></p><p class="prnml4"><span class="prnews_span">Best Use of Omnichannel Strategy</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">金</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：香港麥當勞</span></p><p class="prnml4"><span class="prnews_span">代理： BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">50 Benches</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銀</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：海洋公園</span></p><p class="prnml4"><span class="prnews_span">代理：EternityX Marketing Technology Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">The Panda-Monium: When Pandas Became Family</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銅</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：海洋公園</span></p><p class="prnml4"><span class="prnews_span">代理：The Bread Digital Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">海洋公園哈囉喂全園祭 2025：頑魂 - 冥頑不靈，要玩就要還</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：滙豐銀行</span></p><p class="prnml4"><span class="prnews_span">代理：Omnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">HSBC Premier Elite - Client Continuum Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：SHISEIDO HONG KONG</span></p><p class="prnml4"><span class="prnews_span">代理：iProspect, Omelette Digital, Pontac, Untitled </span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">ULTIMUNE Full Bloom Beauty Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：譚仔三哥米線</span></p><p class="prnml4"><span class="prnews_span">代理：Noah Workshop</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">三哥麻辣湯杯麵</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="4"><p class="prnml4"><span class="prnews_span">最佳績效營銷應用獎</span></p><p class="prnml4"><span class="prnews_span">Best Use of Performance Marketing</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">金</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：香港快運航空</span></p><p class="prnml4"><span class="prnews_span">代理：FABCOM Limited</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Always On Performance Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銀</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：渣打銀行</span></p><p class="prnml4"><span class="prnews_span">代理：dentsu Hong Kong, Accenture Song, Adzymic</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Standard Chartered &quot;FLY MOMENTS&quot; Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">銅</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：恒生銀行</span></p><p class="prnml4"><span class="prnews_span">代理：WPP Media</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">恒生 Preferred Banking - 神部署!爆盡份糧每一蚊</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">優異獎</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：邦民日本財務</span></p><p class="prnml4"><span class="prnews_span">代理：WPP Media</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Promise Always-On Acquisition Campaign</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">年度營銷大獎</span></p><p class="prnml4"><span class="prnews_span">Best Campaign of the Year</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">-</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">品牌：香港麥當勞</span></p><p class="prnml4"><span class="prnews_span">代理： BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">McDonald's – Back to The Beginning</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">年度最佳品牌</span></p><p class="prnml4"><span class="prnews_span">Best Brand of the Year </span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">-</span></p></td>      <td class="prngen3" colspan="2" rowspan="1"><p class="prnml4"><span class="prnews_span">香港麥當勞</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">年度最佳廣告公司</span></p><p class="prnml4"><span class="prnews_span">Best Agency of the Year</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">-</span></p></td>      <td class="prngen3" colspan="2" rowspan="1"><p class="prnml4"><span class="prnews_span">OMD Hong Kong</span></p></td>     </tr>     <tr>      <td class="prngen3" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">年度最佳數碼營銷專家</span></p><p class="prnml4"><span class="prnews_span">Best Marketer of the Year</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">-</span></p></td>      <td class="prngen3" colspan="2" rowspan="1"><p class="prnml4"><span class="prnews_span">香港麥當勞 Ivan Choi</span></p></td>     </tr>    </tbody>   </table>  </div>  <p>如欲查看完整入圍名單，請<a href="https://iabhongkong.com/iab-hk-digital-awards-2025-finalists-announcement-0" target="_blank" rel="nofollow" style="color: #0000FF">按此</a>。</p>]]></description>
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      <guid isPermaLink="false">F50D14E0-9A7F-42F5-963E-773F52E19B54</guid>
      <title>IAB Hong Kong Digital Awards 2025 Honours Brilliance in Digital Marketing</title>
      <link>https://news.taiwannet.com.tw/news/202064/iab-hong-kong-digital-awards-2025-honours-brilliance-in-digital-marketing.html</link>
      <pubDate>Fri, 17 Apr 2026 14:53:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<p class="prntac"><b><span id="spanHghltfbc7">McDonald's Hong Kong and OMD Hong Kong Crown as Grand Winners</span></b></p>  <p><span class="legendSpanClass">HONG KONG</span>, <span class="legendSpanClass">April 17, 2026</span> /PRNewswire/ --&nbsp;The &quot;IAB Hong Kong Digital Awards 2025&quot; concluded successfully on 16 March at M+ AGATE, celebrating outstanding achievements in Hong Kong's digital marketing industry. The event brought together more than 300 marketing professionals, agency executives, and brand leaders to celebrate excellence in an increasingly complex digital landscape. Miss Drew Lai, Commissioner for Cultural and Creative Industries, graced the occasion as Guest of Honour.</p>  <p>This year's Awards featured eight competitive categories and four overall honours, reflecting the evolving landscape of digital marketing and the industry's growing focus on cross-border collaboration, emerging technologies, and AI-driven creativity.</p>  <p>A total of 72 brands submitted nearly 200 entries for consideration—setting a new record for the number of participating brands and reflecting the awards' standing as the industry's premier benchmark for digital marketing effectiveness. Entries were rigorously evaluated by an independent panel of 64 esteemed judges drawn from brands, agencies, academia, and technology platforms. (For the full list of judges, click <a href="https://iabhongkong.com/judges" target="_blank" rel="nofollow" style="color: #0000FF">here</a>.)</p>  <p><b><u>Key winners included:</u></b></p>  <ul type="disc">   <li><b>Best Branding Campaign (Gold):</b> McDonald's - Back to The Beginning (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)</li>   <li><b>Best Cross-border Campaign (Gold):</b> The Panda-Monium: When Pandas Became Family (Brand: Ocean Park Hong Kong; Agency: EternityX Marketing Technology Limited)</li>   <li><b>Best Small Budget Campaign (Gold): </b>The Airport Code War (Brand: Uber Hong Kong; Agency: Omelette Digital)</li>   <li><b>Best Use of AI &amp; Technology (Gold):</b> HSBC Loan - Tax Election Campaign (Brand: HSBC Hong Kong; Agencies: Quantcast, Omnicom Media, Saatchi &amp; Saatchi)</li>   <li><b>Best Use of Content Innovation (Gold): </b>McDonald's – Back to The Beginning (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)</li>   <li><b>Best Use of Data &amp; Insights (Gold): </b>Salary Intelligence – Bonus Saver Performance Engine (Brand: Standard Chartered Bank (Hong Kong) Limited; Agencies: dentsu Hong Kong, Hungry Digital)</li>   <li><b>Best Use of Omnichannel Strategy (Gold):</b> 50 Benches (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)</li>   <li><b>Best Use of Performance Marketing (Gold):</b> Always On Performance Campaign (Brand: HK Express; Agency: FABCOM Limited)</li>  </ul>  <p><b><u>Grand Awards</u></b></p>  <ul type="disc">   <li>Best Campaign of the Year – McDonald's - Back to The Beginning (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)</li>   <li>Best Brand of the Year – McDonald's Hong Kong</li>   <li>Best Agency of the Year – OMD Hong Kong</li>   <li>Best Marketer of the Year – Ivan Choi, McDonald's Hong Kong</li>  </ul>  <p>As Hong Kong's only non-profit-organised digital marketing awards programme, the IAB Hong Kong Digital Awards proudly recognises outstanding work made possible through the support of its partners — Gold Sponsors: EternityX, Hang Seng Bank, and TVB; Silver Sponsors: AnyMind Group, HK01, HKT, iClick Interactive, and Uni-China Group.</p>  <p>Congratulations to all winners and finalists for their exceptional contributions in setting new standards of excellence and creativity in digital marketing.</p>  <p>For high-resolution event photos, please visit <a href="https://www.xxpie.com/m/album?id=69aeecc552592a6ade94ba3a&amp;source=SHARE_LINK&amp;r=6461" target="_blank" rel="nofollow" style="color: #0000FF">here</a>. PR Newswire is the Official Press Release Distribution Partner of IAB HK.</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder8419">   <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2959099/image.html" target="_blank" rel="nofollow" style="color: #0000FF"><img src="https://mma.prnasia.com/media2/2959099/image.jpg?p=medium600" title="A grand group photo caps off the celebration." alt="A grand group photo caps off the celebration." /></a><br /><span>A grand group photo caps off the celebration.</span></p>  </div>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1984">   <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2959098/McDonald_s___Back_to_The_Beginning.html" target="_blank" rel="nofollow" style="color: #0000FF"><img src="https://mma.prnasia.com/media2/2959098/McDonald_s___Back_to_The_Beginning.jpg?p=medium600" title="&quot;McDonald's - Back to The Beginning&quot; from McDonald’s Hong Kong was recognized as the “Best Campaign of the Year”." alt="&quot;McDonald's - Back to The Beginning&quot; from McDonald’s Hong Kong was recognized as the “Best Campaign of the Year”." /></a><br /><span>&quot;McDonald's - Back to The Beginning&quot; from McDonald’s Hong Kong was recognized as the “Best Campaign of the Year”.</span></p>  </div>  <p><u>About IAB HK<br /></u>IAB Hong Kong is the city's leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.</p>  <p><b>Full list of Winners for the&nbsp;IAB HK Digital Awards 2025</b></p>  <div>   <table border="0" cellspacing="0" cellpadding="1" class="prnbcc">    <tbody>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Category</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Award</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand / Agency</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Campaign Name</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="4"><p class="prnml4"><span class="prnews_span">Best Branding Campaign</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Gold</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: McDonald's Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agencies: BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">McDonald's - Back to The Beginning</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Silver</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Preface</span></p><p class="prnml4"><span class="prnews_span">Agency: N/A</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Just Start</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Bronze</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Hang Seng Bank</span></p><p class="prnml4"><span class="prnews_span">Agency: Sunny Idea (HK) Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Ocean Park Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agency: The Bread Digital Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="3"><p class="prnml4"><span class="prnews_span">Best Cross-border Campaign</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Gold</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Ocean Park Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agency: EternityX Marketing Technology Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">The Panda-Monium: When Pandas Became Family</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Silver</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: HSBC Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agencies: Omnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">HSBC Premier x HSBC Life campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Bronze</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Lee Kum Kee</span></p><p class="prnml4"><span class="prnews_span">Agency: Havas Hong Kong</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Flavours That Bind – Hong Kong at the Heart of a Global Launch</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="3"><p class="prnml4"><span class="prnews_span">Best Small Budget Campaign</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Gold</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Uber Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agency: Omelette Digital</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">The Airport Code War</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Silver</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Fairwood Holdings Limited</span></p><p class="prnml4"><span class="prnews_span">Agency: CMRS Digital Solutions Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Bronze</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: TamJai SamGor Mixian</span></p><p class="prnml4"><span class="prnews_span">Agency: Noah Workshop</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">SamGor Rap the Shrimp and Squid campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="6"><p class="prnml4"><span class="prnews_span">Best Use of AI &amp; Technology</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Gold</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: HSBC Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agencies: Quantcast, Omnicom Media, Saatchi &amp; Saatchi</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">HSBC Loan - Tax Election Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Silver</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Standard Chartered Bank (Hong Kong) Limited</span></p><p class="prnml4"><span class="prnews_span">Agencies: dentsu Hong Kong, Accenture Song, Adzymic</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Standard Chartered &quot;FLY MOMENTS&quot; Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Bronze</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: MTR Corporation</span></p><p class="prnml4"><span class="prnews_span">Agency: Cherrypicks Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">MTR • Care App 2.0-&nbsp; Revolutionizing Inclusive Travel for Customers with Special Needs</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Hong Kong Telecommunications (HKT) Limited</span></p><p class="prnml4"><span class="prnews_span">Agency: Can't Sleep Tonite Ltd.</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">'The Thinking Game': Architecting Value Dominance.</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Mead Johnson Nutrition (Hong Kong) Limited</span></p><p class="prnml4"><span class="prnews_span">Agency: PHD Hong Kong</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Total Equity Campaign _Video-Reach-Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Mox Bank Limited</span></p><p class="prnml4"><span class="prnews_span">Agencies: Appier, Hearts &amp; Science</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="5"><p class="prnml4"><span class="prnews_span">Best Use of Content Innovation</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Gold</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: McDonald's Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agencies: BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">McDonald's – Back to The Beginning</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Silver</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brands: TamJai Yunnan Mixian and TamJai SamGor Mixian</span></p><p class="prnml4"><span class="prnews_span">Agencies: De goose Limited, 合闊(香港)科技有限公司</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">TamJai and TamJai SamGor Loyalty App's finale - Bespoke RPG Mission Games</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Bronze</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: MTR Corporation</span></p><p class="prnml4"><span class="prnews_span">Agencies: DDB Worldwide Limited, WPP Media Hong Kong</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Building the Future Today</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: 50 Megumi Men</span></p><p class="prnml4"><span class="prnews_span">Agencies: iProspect Hong Kong, ZOO Allies Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Hair Freedom: The Ultimate Hair Growth Duo</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Hang Seng Bank</span></p><p class="prnml4"><span class="prnews_span">Agency: BYFA Consultancy</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Hang Seng Anti-Fraud Band</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="4"><p class="prnml4"><span class="prnews_span">Best Use of Data &amp; Insights</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Gold</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Standard Chartered Bank (Hong Kong) Limited</span></p><p class="prnml4"><span class="prnews_span">Agencies: dentsu Hong Kong, Hungry Digital</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Salary Intelligence – Bonus Saver Performance Engine</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Silver</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: HK Express</span></p><p class="prnml4"><span class="prnews_span">Agency: FABCOM Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Always On Performance Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Bronze</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: HSBC Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agencies: Omnicom Media, Hungry Digital</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">HSBC Credit Card - Go North or Go Not? That is the Question</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: McDonald's Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agencies: BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">McDonald's App Activation</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="6"><p class="prnml4"><span class="prnews_span">Best Use of Omnichannel Strategy</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Gold</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: McDonald's Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agencies: BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">50 Benches</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Silver</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Ocean Park Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agency: EternityX Marketing Technology Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">The Panda-Monium: When Pandas Became Family</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Bronze</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Ocean Park Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agency: The Bread Digital Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: HSBC Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agencies: Omnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">HSBC Premier Elite - Client Continuum Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: SHISEIDO HONG KONG</span></p><p class="prnml4"><span class="prnews_span">Agencies: iProspect, Omelette Digital, Pontac, Untitled </span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">ULTIMUNE Full Bloom Beauty Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: TamJai SamGor Mixian</span></p><p class="prnml4"><span class="prnews_span">Agency: Noah Workshop </span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">TamJai SamGor Mala Soup Flavour Instant Noodles Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="4"><p class="prnml4"><span class="prnews_span">Best Use of Performance Marketing</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Gold</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: HK Express</span></p><p class="prnml4"><span class="prnews_span">Agency: FABCOM Limited</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Always On Performance Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Silver</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Standard Chartered Bank (Hong Kong) Limited</span></p><p class="prnml4"><span class="prnews_span">Agencies: dentsu Hong Kong, Accenture Song, Adzymic</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Standard Chartered &quot;FLY MOMENTS&quot; Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Bronze</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Hang Seng Bank</span></p><p class="prnml4"><span class="prnews_span">Agency: WPP Media</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Merit</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: Promise</span></p><p class="prnml4"><span class="prnews_span">Agency: WPP Media</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Promise Always-On Acquisition Campaign</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Best Campaign of the Year</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">-</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Brand: McDonald's Hong Kong</span></p><p class="prnml4"><span class="prnews_span">Agencies: BBDO Hong Kong, OMD Hong Kong</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">McDonald's – Back to The Beginning</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Best Brand of the Year </span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">-</span></p></td>      <td class="prngen2" colspan="2" rowspan="1"><p class="prnml4"><span class="prnews_span">McDonald's Hong Kong</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Best Agency of the Year</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">-</span></p></td>      <td class="prngen2" colspan="2" rowspan="1"><p class="prnml4"><span class="prnews_span">OMD Hong Kong</span></p></td>     </tr>     <tr>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">Best Marketer of the Year</span></p></td>      <td class="prngen2" colspan="1" rowspan="1"><p class="prnml4"><span class="prnews_span">-</span></p></td>      <td class="prngen2" colspan="2" rowspan="1"><p class="prnml4"><span class="prnews_span">Ivan Choi, McDonald's Hong Kong</span></p></td>     </tr>    </tbody>   </table>  </div>  <p>For the full list of finalists, click <a href="https://iabhongkong.com/iab-hk-digital-awards-2025-finalists-announcement-0" target="_blank" rel="nofollow" style="color: #0000FF">here</a>.</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder0">   <p style="TEXT-ALIGN: center; WIDTH: 100%"> <a href="https://mma.prnasia.com/media2/2956918/iabawards_2025.html" target="_blank" rel="nofollow" style="color: #0000FF"> <img src="https://mma.prnasia.com/media2/2956918/iabawards_2025.jpg?p=medium600" title="" alt="" /> </a> <br /><span></span></p>  </div>]]></description>
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      <guid isPermaLink="false">59C41643-30FA-42ED-90FA-B9B195E114E2</guid>
      <title>第十一屆藝術中環正式揭幕 探索當代藝術之旅由此展開</title>
      <link>https://news.taiwannet.com.tw/news/199591/%E7%AC%AC%E5%8D%81%E4%B8%80%E5%B1%86%E8%97%9D%E8%A1%93%E4%B8%AD%E7%92%B0%E6%AD%A3%E5%BC%8F%E6%8F%AD%E5%B9%95-%E6%8E%A2%E7%B4%A2%E7%95%B6%E4%BB%A3%E8%97%9D%E8%A1%93%E4%B9%8B%E6%97%85%E7%94%B1%E6%AD%A4%E5%B1%95%E9%96%8B.html</link>
      <pubDate>Wed, 25 Mar 2026 14:50:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>大陸港澳</category>
      <description><![CDATA[<p class="prntac"><b><span>「遇見藝術 • 擁抱精彩」</span></b></p>  <p class="prntac">匯聚來自逾 50 個國家與地區的 117 間國際藝廊與 500 多位藝術家的作品</p>  <p class="prntac">全新專題「Central Stage」，聚焦六位全球嶄露鋒芒的藝術家</p>  <p class="prntac">創意項目涵蓋裝置、表演、影像藝術及講座，探索數位文化對藝術帶來的影響</p>  <p id="temp_ReleaseStart"><span class="legendSpanClass">香港</span><span class="legendSpanClass">2026年3月25日</span> /美通社/ -- Art Central（藝術中環）及其首席合作伙伴大華銀行，今日率先呈獻第十一屆展會預覽。作為香港藝術月的重點盛事，藝術中環2026將於3月25日至29日在標誌性的中環海濱舉行。本屆規模為歷屆之最，匯聚 117 間畫廊及逾 500 位來自香港、亞洲與世界各地的藝術家。藝術中環展會2026為香港特別行政區政府文化體育及旅遊局轄下「文化藝術盛事基金」的資助項目。</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">   <p style="TEXT-ALIGN: center; WIDTH: 100%"> <a href="https://mma.prnasia.com/media2/2941856/Art_Central_2026__Courtesy_of_Art_Central_1.html" target="_blank" rel="nofollow" style="color: #0000FF"> <img src="https://mma.prnasia.com/media2/2941856/Art_Central_2026__Courtesy_of_Art_Central_1.jpg?p=medium600" title="Art Central 2026. Photo by Conrad Leung. Courtesy of Art Central." alt="Art Central 2026. Photo by Conrad Leung. Courtesy of Art Central." /> </a> <br /><span>Art Central 2026. Photo by Conrad Leung. Courtesy of Art Central.</span></p>  </div>  <p class="prntaj">藝術中環堅守植根香港藝術生態圈的承諾，同時放眼全球。本屆展會中，約三成展出由香港藝術家與畫廊呈現，另有約八成半來自更廣泛的亞太地區。作為探索藝術的重要國際平台，藝術中環連結收藏家與藝術愛好者，呈獻由資深藝術家到具突破性的新銳創作者之作品，聚焦展示亞太當代藝術的多元實踐，並與全球藝術脈絡展開對話。本屆展會由鄭得恩再度擔任畫廊項目策展人，並由容穎怡加入出任創意節目策展人。兩位以嚴謹的策展框架為基礎，探討塑造當代藝術的文化、材質與科技條件。</p>  <p><b><u>畫廊項目亮點<br /></u></b>本屆的畫廊項目由<b>鄭得恩</b>策劃，聚焦支持新興畫廊與藝術家，為扎根於亞洲藝術生態圈的創作者提供重要切入點，開拓嶄新視角，為區域藝術生態注入持續動能。</p>  <p class="prntaj"><b>Central Stage<br /></b>2026年全新登場的藝術家專題 Central Stage ，呈現近期獲重要文化機構認可而備受矚目的藝術家，其創作曾亮相國際大型展覽與週期性展會，並獲得重要公共委託、收藏與獎項。六位特選參與的藝術家將於展會中呈現其代表性作品，包括：</p>  <ul type="disc">   <li><b>Arahmaiani</b>：現居日惹，為印尼當代藝術的重要奠基者之一。自1980年代起，她透過行為藝術、裝置與社群協作等多元形式的創作，持續回應當代政治、性別權力不平等與消費文化等議題。</li>   <li><b>Marta Fr</b><b>ė</b><b>jut</b><b>ė</b>：常駐維爾紐斯的藝術家，從事裝置藝術、物件雕塑及研究導向的影像創作，透過多元媒介探討虛構敘事與個人記憶如何在不斷演變的歷史脈絡中形塑日常經驗。</li>   <li><b>Elnaz Javani</b>：生於德黑蘭，現居科羅拉多；其創作橫跨紡織、雕塑與繪畫，聚焦個人與文化記憶、移民經驗及身份認同之間錯綜交織的關係。</li>   <li><b>Esther Mahlangu</b>：於南非姆普馬蘭加省出生及定居，以植根於恩德貝勒文化傳統的鮮明幾何抽象語彙聞名。她的創作重新喚活祖傳視覺系統，並將其置入當代藝術與設計的語境之中。</li>   <li><b>Arno Rafael Minkkinen</b>：出生於赫爾辛基、現居美國麻薩諸塞州。他被視為攝影實驗領域的重要開拓者，以探索人體與自然世界關係的黑白自我肖像攝影而聞名。</li>   <li><b>SIDE CORE</b>：由高須咲恵、松下徹及西広太志於2012年在東京創立的藝術團體，並由播本和宜擔任影像導演。他們的實踐將街頭文化納入當代藝術語境，借由都市次文化的視覺表述與社群結構展開創作。</li>  </ul>  <p class="prntaj"><b>Neo<br /></b>Neo 進一步鞏固藝術中環作為新秀躍升平台的關鍵角色。該展區為首年及次年參展的畫廊提供重要平台，致力連結藏家與公眾，呈現正邁入創作關鍵階段的藝術家。本屆 Neo 參展畫廊包括：</p>  <ul type="disc">   <li><b>價值空間</b>（2023年成立於北京）</li>   <li><b>瑀空間</b>（2023年成立於上海）</li>   <li><b>有邊空間</b>（2014年成立於北京）</li>   <li><b>Kimreeaa Gallery</b>（2008年成立於首爾）</li>   <li><b>Meno Parkas Gallery</b>（1997年成立於考納斯）</li>   <li><b>MJK Gallery</b>（2022年成立於東京）</li>   <li><b>無糖畫廊</b>（2021年成立於武漢）</li>   <li><b>The Gallery by SOIL </b><b>土壤文創</b>（2012年成立於香港）</li>   <li><b>V&amp;E Art</b>（2018年成立於台北）</li>   <li><b>Wolf &amp; Nomad</b>（2018年成立於邁阿密）</li>  </ul>  <p class="prntaj"><b>異體雕塑及裝置項目<br /></b>藝術中環進一步確立「異體雕塑及裝置項目」作為藝術家突破展位框架、實現更大尺度創作的平台。2026年度將展出五組全新兼具規模的裝置作品，其中三組由香港藝術家呈獻：</p>  <ul type="disc">   <li><b>Jeong-A Bang</b>（Gallery MAC，釜山）—《Oliver Stone's Swimming》（2024）、《The Space Between Us》（2025–26）。</li>   <li><b>Elnaz Javani</b>（RARARES Gallery，杜拜）—《The Fate》（2024–）。</li>   <li><b>莫鎧靖</b>（Touch Gallery，香港）：《凝形之器》（2026）。</li>   <li><b>OrangeTerry</b>（Square Street Gallery，香港）—《信仰現成》（2026）。</li>   <li><b>黃毓茗</b>（Yiwei Gallery，洛杉磯、武漢）—《Sunken Echoes》（2026）。</li>  </ul>  <p class="prntaj"><b><u>創意項目亮點<br /></u></b>本屆創意項目由<b>容穎怡</b>策劃，著眼於當代社會與虛擬生活中所生成的張力與親密關係，並以新興亞洲聲音與深具影響力的創作者為核心，勾勒出區域文化景觀的多重面向。</p>  <p class="prntaj"><b>香港藝術家委約<br /></b>藝術中環委約新媒體藝術家<b>侯嘉琪</b>（生於1999年，香港）為2026年展會創作大型裝置。其作品<b>《折迴</b><b> 0.01</b><b>》</b>（2026）延伸了她對數位身體於情感、感知與科技層面的持續探問。</p>  <p class="prntaj">《折迴 0.01》將藝術家強迫性的自我調節轉化為一座即時運算的影像雕塑。由動作捕捉驅動的影像在遞迴式回饋系統中循環，將藝術家的精神症狀轉化為可被測量的重複與解離週期。作品透過經過編排的美學結構中重新奠定身體的主動性，將那些自主侵入的內在「入侵者」轉化為具生成性的動作與影像語彙。</p>  <p class="prntaj"><b>表演<br /></b>表演節目<b>「長夜與極晝」</b>將每天於 Central Theatre 上演，回望人工智能時代的時間感如何被改寫，借用極地地區極端的晝夜循環，作為人類對「時長」感知轉變的隱喻。</p>  <p class="prntaj">委約表演項目包括：</p>  <ul type="disc">   <li>    <ul type="disc">     <li><b>廖家明</b>（生於1992年，廣東）—《永不落空（直播中）》（2026）。</li>     <li><b>吳澤霖 </b>（生於1984年，香港）—《Shadow Work》（2026）。</li>     <li><b>Isabella Isabella</b>（生於1986年，香港）—《 I see blood in the sky.》（2026）。</li>     <li><b>區雪兒</b>（生於1962年，香港）—《流動影像記憶 —— 步入式影院 》（2026）。</li>    </ul></li>  </ul>  <p><b>影像藝術<br /></b>2026年度影像藝術節目<b>「</b><b>房間裡的泡泡」</b>將展現區域性與國際當代影像創作的多元面貌，關注人際互動的細膩之處與意義建構的思辨脈絡。人工智能雖能處理龐大數據，卻難以捕捉細微語氣與情感紋理；本節目以此技術缺口為切入點，將之視為日常溝通中種種錯位的隱喻，從而凸顯人與人之間嘗試理解彼此時所存在的張力、遲疑與情感暗流。</p>  <p>影像藝術精選：</p>  <ul type="disc">   <li><b>陳亮融</b>（生於台北）—《英國無限期居留申請費用》（2025）。</li>   <li><b>江一帆</b>（生於1994年，天津）—《星期天早上》（2021）。</li>   <li><b>Jon Rafman</b>（生於1981年，蒙特利爾）—《Cloudy Heart —— Strawberry Moon》（2025）。</li>   <li><b>王浩然</b>（生於1980年，芝加哥）—《來自香港的愛 第1部分》（2025）與《給香港的恨》（2025）。</li>  </ul>  <p><b>講座<br /></b>藝術中環講座節目匯集當代藝術界多位備受矚的關鍵意見領袖，帶來一連串深層對話。展期期間將舉行多場演講對話，為觀眾提供與藝術家、策展人及業界領袖交流的機會。</p>  <p class="prntaj">講座精選：</p>  <ul type="disc">   <li><b>「今天等我來</b><b>——</b><b>中國南方藝術中的真實交流」</b>，由 M+ 希克策展人<b>武漠博士</b>及廣州美術學院藝術與人文學院教授<b>樊林</b>對談。</li>   <li><b>「音樂錄像作為當代藝術媒界」</b>，由電影及音樂錄像導演<b>區雪兒</b>與音樂錄像導演 <b>Halftalk </b>對談。</li>   <li><b>「錨點</b><b>——</b><b>藝術中環</b><b>2026</b><b>香港藝術家委約創作」</b>，由藝術家<b>侯嘉琪</b>、策展人及教育者 <b>Inti Guerrero </b>和 MetaObjects 工作室的聯合創始人兼藝術總監<b>黃詠欣</b>對談。</li>   <li><b>「藝術科技</b><b>——</b><b>發展與蛻變中的當代藝術生態」</b>，由媒體藝術家<b>葉韋瀚</b>、<b>林欣傑</b>及<b>吳子昆</b>對談。</li>  </ul>  <p class="prntaj"><b><u>合作伙伴藝術家項目<br /></u></b><b>大華銀行呈獻跨界當代水墨創作<br /></b>藝術中環首席合作伙伴大華銀行，將展出由該行委約香港藝術家<b>凌佩詩</b>創作、全新的大型水墨藝術裝置<b>《白鏡</b><b>——</b><b>內觀之境》</b>（2026）。此裝置結合凌佩詩多年來對細胞圖像的視覺研究，以及近年於劍橋大學進行的相關科學研究成果，構築成一座沉浸式的雕塑花園。此作品為藝術家迄今規模最大的裝置創作，由多組手工製作的紙雕塑與流動影像組成，展現其對水墨、紙材及場域建構的成熟掌握。整體空間被構想為一處寧靜而具冥想氛圍的環境，既喚起宇宙景觀的想像，亦融入禪意庭園般的靜觀特質，回應道家「萬物如一」的觀念，提供一刻沉靜的停留。</p>  <p class="prntaj">參觀者亦可於「大華銀行藝術空間」的專屬展區，欣賞<b>2025</b><b>年「大華銀行年度水墨藝術大奬」得獎作品展</b>及<b>「大華銀行年度繪畫比賽」區域精選展</b>。展覽匯聚來自香港、中國內地及東盟地區的得獎作品，體現大華銀行長期支持區域藝術人才發展的承諾，並透過當代水墨及混合媒介的藝術實踐，促進跨文化的藝術對話與交流。</p>  <p class="prntaj">延伸展覽體驗，大華銀行聯同香港註冊慈善機構大華銀行「藝 • 坊」，於展會期間舉辦一系列<b>「大華銀行水墨藝術工作坊」</b>。工作坊由多位香港藝術家帶領，包括<b>何紀嵐</b>、<b>凌佩詩</b>、<b>吳觀麟</b>、<b>唐錦騰教授</b>、<b>邱榮豐教授</b>及<b>楊頌雅</b>，透過結合傳統水墨技法與當代表現方式，引領參加者探索水墨藝術不斷演變的創作語言。工作坊需預先登記：<a href="https://www.uobartacademy.com.hk/ws2026" target="_blank" rel="nofollow" style="color: #0000FF">www.uobartacademy.com.hk/ws2026</a>。</p>  <p class="prntaj">此外，大華銀行亦於展會內的 Central Theatre 舉辦<b>《解讀不可讀之物：當文字化為圖像》</b>研討會，深入探討文字如何於當代藝術語境中轉化為視覺、概念及跨媒介的藝術形式。</p>  <p class="prntaj"><b>金沙中國呈獻金沙藝廊<br /></b>金沙中國首度亮相香港藝術月，以「聯合合作伙伴」進駐藝術中環，成為首家參與此國際藝壇盛事的澳門綜合旅遊休閒企業。藉着金沙藝廊（Sands Gallery）向國際舞台推介三位澳門當代青年藝術家，展現澳門藝術新浪潮，包括<b>李英維</b>、<b>梁子毛</b>，及<b>廖克敏。</b></p>  <p class="prntaj">金沙藝廊展位亦融入澳門百年炮竹產業的美學元素，使國際觀眾得以從在地工藝延伸至當代表現，追溯城市的文化發展脈絡，同時感受澳門在中西文化交融所塑造的豐富文化景觀。</p>  <p class="prntaj"><b>MTN Seni Budaya </b><b>策展項目「</b><b>Rising Currents</b><b>」<br /></b>藝術中環與<b>印尼文化藝術國家人才管理計劃（</b><b>MTN Seni Budaya</b><b>）</b>合作呈獻「<b>Rising Currents</b>」策展項目，匯聚八間領先印尼畫廊，包括：EDSU house、Galeri Ruang Dini、ISA Art Gallery、Puri Art Gallery、RUCI Art Space、SAL PROJECT、SEWU SATU 及 V&amp;V。項目並非建構單一敘事，而是勾勒出構成當下印尼藝術的多重層次與相互連動的對話，展現其在持續深化之際於全球藝術語境中的定位。</p>  <p class="prntaj"><b>視覺驅動的全新洞察：</b><b>Chance AI<br /></b>Chance AI 以「創新伙伴」亮相藝術中環 2026，開啟全新觀展體驗。作為全新科技賽道，全球首個「視覺智能代理 (Visual Agent)」的開創者，Chance AI 以「觀看」為核心架構，打造能以視覺進行感知、推理與解讀的智能系統。Chance AI 將於展會首度推出實時交互模式 Chance LIVE，化身現場的智能解讀伙伴，為觀眾提供即時的藝術結構分析與文化語境洞察，深化每一次與作品的相遇。</p>  <p class="prntaj"><b><u>一個讓人相聚、享受美味、暢飲交流的理想所在<br /></u></b><b>Eat Central by Black Sheep<br /></b><b>Black Sheep</b> 第三度回歸藝術中環，擔任展會餐飲合作伙伴，並帶來全新且更具規模的 <b>Eat Central</b>，讓訪客一次品味旗下五間最受歡迎的餐廳。陣容包括：口利福的粵式經典名菜、Artemis &amp; Apollo 的溫馨希臘酒館料理、Jean-Pierre 的法式美饌、FALCONE 的新拿坡里佳餚與特色飲品，以及深受港人喜愛的意式雪糕 Messina，同時於各家餐廳推出全新限定菜式與甜點，邀請大家一同發掘多重驚喜。</p>  <p class="prntaj"><b>精選佳釀及飲品<br /></b><b>Soho House Hong Kong </b>再次進駐藝術中環，帶來期間限定酒吧，並以現居香港的法國藝術家 Faustine Badrichani 與 Elsa Jeannedieu 創作的壁畫作為空間焦點。酒吧將推出精選雞尾酒單，包括經典的 Picante 及為慶祝 Soho House Tokyo 開幕而全新推出的 Highball Fifty，並提供多款 House 招牌特飲，適合午後與觀展後的悠閒時光。</p>  <p class="prntaj"><b>Kronenbourg 1664</b> 今年以「藍色視角」主題進駐藝術中環，打造沉浸式酒廊，將品味法國高級啤酒的時刻昇華為精心策劃的感官旅程。靈感源自 1664 Blanc 與日夜交界的「藍色時刻」，邀請訪客放慢步調、自在交談，細細品嚐 1664 清爽帶柑橘香氣的獨特風味。</p>  <p class="prntaj">國際咖啡品牌<b> illycaff&egrave;</b> 第三度亮相藝術中環，並呈獻由 John Armleder 創作的 illy Art Collection 系列。以探索感知、接收及藝術與環境之間關係而聞名的 Armleder，將創作靈感延伸至杯碟系列「Tastes」，借鑒其著名的燈飾裝置，營造出波光粼粼的折射之美。屆時系列的視覺元素將點綴整個 illycaff&egrave; 空間，在藝術氛圍與咖啡香氣交織之間，為參觀者帶來一段靜謐而愉悅的悠閒時光。</p>  <p class="prntaj"><b>以</b><b> Uber Taxi </b><b>輕鬆出行<br /></b>為進一步提升展會體驗，藝術中環今年與 <b>Uber Taxi</b> 攜手合作，為訪客提供順暢而舒適的出行方式。無論是穿越維港，或在城市多個文化地帶之間往返，輕觸一下即可享受靈活便捷的點對點行程。訪客皆可輕鬆抵達展會，從容開展於藝術中環的當代藝術之旅。</p>  <p class="prntaj"><b>藝術中環展會總監</b><b> Corey Andrew Barr </b><b>表示</b>：「藝術中環一直是亞洲及全球畫廊與觀眾匯聚交流的場域，在此建立深厚連結，並進一步鞏固香港於全球當代藝術對話中的重要位置。今天，我們欣然宣布第十一屆藝術中環正式開幕，並衷心感謝首席合作伙伴大華銀行及香港特區政府『文化藝術盛事基金』的鼎力支持。我們今年將進一步強化展會作為思辨平台的角色，不僅擴大來自香港與亞洲的多元聲音，也聚焦呈現來自更廣地域、正共同塑造全球藝術版圖的資深藝術家與領先畫廊。」</p>  <p class="prntaj"><b>大華銀行（香港）行政總裁鄭濬女士</b>表示：「作為 Art Central 的長期首席合作伙伴，我們很榮幸與這個藝術博覽會攜手走過十年。Art Central 一直以來致力推動當代藝術的多元表達，並促進持續而深入的文化對話。這段長久的合作關係，充分體現了我們雙方在培育藝術人才，以及支持香港創意交流與藝術生態長遠發展方面的共同承諾。我們期待各界蒞臨，細賞今年精心策劃的節目內容，感受 Art Central 所呈現的當代藝術之多樣性、實驗精神與活力。」</p>  <p class="prntaj"><b>藝術中環門票現已公開發售。</b>詳情請瀏覽：<a href="http://artcentralhongkong.com/zh/tickets/" target="_blank" rel="nofollow" style="color: #0000FF"><u>artcentralhongkong.com/zh/tickets/</u></a>。</p>  <p><b><u>展會日期及開放時間<br /></u></b><b>3</b><b>月</b><b>24</b><b>日（星期二）<br /></b>貴賓預覽（僅供獲邀者參與）<br /><b>3</b><b>月</b><b>25</b><b>日（星期三）<br /></b>公眾參觀&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 中午12時 – 下午5時<br />中環之夜&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 下午5時 – 晚上9時<br /><b>3</b><b>月</b><b>26</b><b>日（星期四）<br /></b>公眾參觀&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 中午12時 – 晚上7時<br /><b>3</b><b>月</b><b>27</b><b>日（星期五）<br /></b>公眾參觀&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 中午12時 – 晚上7時<br /><b>3</b><b>月</b><b>28</b><b>日（星期六）<br /></b>公眾參觀&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 上午11時 – 晚上7時<br /><b>3</b><b>月</b><b>29</b><b>日（星期日）<br /></b>公眾參觀&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 上午11時 – 晚上5時</p>  <p><b><u>地點<br /></u></b>香港中環海濱，龍和道9號</p>  <p><a href="https://www.artcentralhongkong.com/" target="_blank" rel="nofollow" style="color: #0000FF">www.artcentralhongkong.com</a> <br />Facebook：<a href="https://www.facebook.com/artcentralhk" target="_blank" rel="nofollow" style="color: #0000FF">artcentralhk</a> | Instagram：<a href="https://www.instagram.com/artcentralhk/" target="_blank" rel="nofollow" style="color: #0000FF">@artcentralhk</a> |<br />微信公眾號：<a href="https://artcentralhongkong.com/wechat/" target="_blank" rel="nofollow" style="color: #0000FF">artcentral</a> | 小紅書：<a href="https://www.xiaohongshu.com/user/profile/601ea345000000000100192c" target="_blank" rel="nofollow" style="color: #0000FF">ArtCentralHK</a><br />#ArtCentralHK #ArtCentralUOB #HongKongArtWeek</p>  <p><b>傳媒垂詢，請聯絡：<br /></b>Chance Communications<br />[Mandy Chan | <a href="mailto:mandy@chancecomm.com" target="_blank" rel="nofollow" style="color: #0000FF">mandy@chancecomm.com</a>&nbsp;| 2509 3123]<br />[Tommy Yuen | <a href="mailto:tommy@chancecomm.com" target="_blank" rel="nofollow" style="color: #0000FF">tommy@chancecomm.com</a> | 2509 3389]</p>  <p class="prntaj"><b>關於藝術中環展會<br /></b>Art Central（藝術中環展會）是香港藝術周的重點盛事，展示亞洲最具生命力畫廊及新銳藝術家的前衛創作，以及全球藝壇巨匠的傑出作品。自2015年成立以來，展會已成為當代藝術創新的重要平台，助力藝術家與畫廊提升業界影響力，鞏固其在國際舞台上的地位。如今，展會以高水準的策展規劃備受認可，是全球私人、商業、機構藏家與策展人的重要匯聚地，為藝術探索與交流搭建至關重要的橋樑。</p>  <p class="prntaj"><b>展會總監<br /></b><b>Corey Andrew Barr </b>於2019年加入藝術中環展會 ，出任展會總監一職。Barr 擴展了展會平台，藉此大力支持香港本地藝術家，同時確保展會為全球最具革新精神的藝廊提供機會。在此之前，Barr 在位於香港及倫敦，主要經營亞洲當代藝術的著名藝廊擔任總監。他也曾擔任紐約富藝斯拍賣行的專家及銷售主管，為首屈一指的國際藝術家籌備當代藝術、攝影和設計展覽。</p>  <p class="prntaj"><b>策展人<br /></b><b>鄭得恩（</b><b>Enoch Cheng</b><b>）</b>是一位藝術家及策展人，其創作涵蓋策展、影像、裝置、表演、舞蹈和時尚等多元領域。他的跨領域多媒體創作透過當代的視角重新詮釋規範、故事和神話，融合不同學科和文化傳統。鄭得恩曾獲亞洲文化協會獎學金（2020年），並曾擔任紐約藝術與設計博物館駐地藝術家（2022年）及紐約美國自然歷史博物館駐地藝術家（2020年）。他於2025年香港藝術發展獎中獲頒「藝術家年獎（視覺藝術）」殊榮，肯定其在藝術領域的卓越貢獻，包括自2024年起在藝術中環展會的參與和貢獻。</p>  <p class="prntaj"><b>容穎怡（</b><b>Zoie Yung</b><b>）</b>為香港展覽顧問及獨立策展人，曾任上海 chi K11 藝術館展覽經 理。她將自身對中國玄學和西洋占星的認識，以獨特角度應用到藝術策展的空間運用之 中，近期策展包括 Wonder-verse （chi K11 art space， 香港，2022）及《浮翠流丹》 （都爹利會館，2021）。她亦積極策劃公共教育活動，近期合作本地機構包括大館當代 美術館、Para Site 藝術空間、1a Space、香港視覺藝術中心。</p>  <p class="prntaj"><b>關於大華銀行<br /></b>大華銀行是亞洲主要銀行，業務網絡覆蓋東南亞、亞太地區、歐洲與北美。總部設於新加坡，並於中國、印尼、馬來西亞、泰國和越南開設子公司， 在全球19 個國家擁有約 430 間分行及辦事處。</p>  <p class="prntaj">自 1935 年成立以來，大華銀行透過自然增長和一系列的收購行動不斷壯大。時至今日，大華銀行獲評為世界頂尖銀行之一：獲穆迪投資者服務公司給予 Aa1 評級，標準普爾全球評級和惠譽均給予 AA- 評級。</p>  <p class="prntaj">九十多年來，大華銀行一直以客為先，以創造長遠價值為目標，積極創新求變，與時並進，同時對客戶誠摯如一，信守相伴。大華銀行一直致力為連繫東盟內外的個人和企業，建設東盟的美好未來。</p>  <p class="prntaj">大華銀行憑藉區內龐大的業務網絡優勢，協助企業開拓東盟新機遇；並透過數據和客戶洞察持續創新，為客戶提供專屬的服務體驗及度身定制的金融解決方案，滿足每位客戶的獨特需要。大華銀行致力與企業攜手實現可持續的未來，透過促進社會共融，為環境帶來正面的影響，推動經濟增長。作為一家負責任的金融服務機構，大華銀行堅守對社會和各持份者誠摯如一的承諾，透過持續支持教育、兒童和藝術發展推動社會進步。</p>  <p class="prntaj"><b>關於文化藝術盛事（文藝盛事）基金<br /></b>香港特別行政區政府文化體育及旅遊局設立「文藝盛事基金」，旨在吸引和支持為香港帶來重要文化、藝術或經濟價值，並可落戶及於香港恆常舉辦的國際或大型文化藝術盛事，或可為香港作為文化藝術樞紐帶來非常顯著的宣傳及形象塑造價值的活動，從而協助香港發展成為文化藝術之都和旅遊勝地，為文化藝術界及創意產業提供發展機遇，以及促進文化藝術交流。<span id="spanHghltd82e"></span></p>]]></description>
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      <title>JioStar Unlocks India’s Billion-Strong Consumer Base for Southeast Asia Brands via Live Sports</title>
      <link>https://news.taiwannet.com.tw/news/199386/jiostar-unlocks-india%E2%80%99s-billion-strong-consumer-base-for-southeast-asia-brands-via-live-sports.html</link>
      <pubDate>Tue, 24 Mar 2026 12:00:00 +0800</pubDate>
      <dc:creator>Media OutReach Limited</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<img src="https://news.taiwannet.com.tw/images/user_uploaded/199386_5c58fc4570ad427a95c4eaf649b6a4dc.png" border="0" style="max-width: 100%;">SINGAPORE -  <a href="https://www.media-outreach.com/">Media OutReach Newswire</a> - 24 March 2026 - JioStar, a global media and entertainment powerhouse, is providing brands from South East Asia unparalleled access to over a billion viewers through India’s most-watched sporting events. With TATA IPL 2026 starting in less than two weeks, JioStar’s multi-screen presentation of one of the most valued sports leagues globally will provide brands a gateway to the massive consumer base. <br> <br> TATA IPL 2026 has already attracted brands such as Google, Amazon, Uber, Skoda, OpenAI and P&amp;G, signalling continued confidence in India’s high-growth consumer economy. The 2025 edition transformed the TATA IPL experience across both linear and digital – reimagining how fans, brands, and partners connect with live sport. The previous edition recorded a reach of 537 million on TV and 652 million on digital, with 425+ advertisers participating, including 270+ first-time advertisers, across 40 unique categories. <br> <br> “Live sport brings millions together in moments of intense emotion and attention. This was demonstrated by JioHotstar’s world-record 72.5 million peak concurrency during India’s victory at the ICC T20 World Cup 2026 — making sport the ideal launchpad for companies in Southeast Asia to build relevance and connection,” said  <b>Harry Griffith, Head of International Acquisitions &amp; Syndication, Sports – JioStar</b>. <br> <br> The recently concluded ICC Men’s T20 World Cup 2026 saw leading global brands including Coca-Cola, Marriott, Rado, Emirates, Pernod Ricard, Domino’s, Diageo and Samsung, reinforcing the effectiveness of live sports as a platform for market entry and expansion. <br> <br> For South East Asian businesses seeking to establish their footprint in the fastest growing major economy in the world, JioStar provides seamless nationwide reach across linear television, Connected TV (CTV), and mobile platforms. At a recent forum organised by the Singapore Indian Chamber of Commerce and Industry (SICCI), JioStar demonstrated how live sports have evolved into the most effective vehicle for international brands to engage India’s demographic. <br> <br> JioStar’s portfolio features the world’s most prestigious sporting properties, including the TATA Indian Premier League (IPL), ICC’s marquee events, the TATA Women’s Premier League (WPL), BCCI Cricket, Big Bash League, SA20, Major League Cricket (MLC), Olympics, Wimbledon, US Open, English Premier League, marquee BWF events, ONE Championship, Milano Cortina 2026, NFL among others. <br> <br> As India’s premium consumer base expands, the convergence of scale, and measurable impact offers a unique advantage. For Singaporean companies, aligning with India’s defining sporting moments and the scalable engagement that JioStar provides is the key to unlock growth in the world’s most dynamic market. <br>Hashtag: #JioStar #TATAIPL #WorldCup2026 #Advertising #Marketing #Sports #Streaming<br><p>The issuer is solely responsible for the content of this announcement.</p><p></p><h4>About JioStar</h4><p>Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media &amp; entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. <br> <br> <br></p><img src="//track.media-outreach.com/index.php/WebView/455988/11073" alt="" width="1" height="1" style="width:1px;height:1px;">]]></description>
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      <title>藝術中環與合作伙伴攜手呈獻多面向藝術家項目及卓越餐飲體驗</title>
      <link>https://news.taiwannet.com.tw/news/199300/%E8%97%9D%E8%A1%93%E4%B8%AD%E7%92%B0%E8%88%87%E5%90%88%E4%BD%9C%E4%BC%99%E4%BC%B4%E6%94%9C%E6%89%8B%E5%91%88%E7%8D%BB%E5%A4%9A%E9%9D%A2%E5%90%91%E8%97%9D%E8%A1%93%E5%AE%B6%E9%A0%85%E7%9B%AE%E5%8F%8A%E5%8D%93%E8%B6%8A%E9%A4%90%E9%A3%B2%E9%AB%94%E9%A9%97.html</link>
      <pubDate>Mon, 23 Mar 2026 10:00:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>大陸港澳</category>
      <description><![CDATA[<p class="prntac"><b>大華銀行聚焦由微觀生命意象延展而成的大型水墨藝術裝置</b></p>  <p class="prntac">金沙中國首登藝術中環 展現澳門當代藝術<br />MTN Seni Budaya 呈獻八間詮釋印尼當代藝術的畫廊</p>  <p class="prntac">Black Sheep 為 Eat Central 飲食專區呈獻卓越款待體驗</p>  <p><span class="legendSpanClass">香港</span><span class="legendSpanClass">2026年3月23日</span> /美通社/ -- Art Central（藝術中環）及其首席合作伙伴大華銀行今日公布，第十一屆展會將聯同多方合作伙伴，呈獻一系列精彩的創意項目及餐飲體驗。除了雲集117間畫廊及逾500位來自香港、亞洲與全球的藝術家外，藝術中環同時帶來目不暇給的藝術展示、文化活動和觀展互動項目觀眾體驗，為訪客全方位提升參觀體驗。作為香港藝術月的重點盛事，展會將於3月25日至29日回歸極具標誌性的中環海濱舉行，貴賓預覽日為3月24日。藝術中環展會2026為香港特別行政區政府文化體育及旅遊局轄下「文化藝術盛事基金」的資助項目。</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder8409">   <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2937956/Ling_Pui_Sze__White_Mirror___The_Vista_of_the_Inner__Worlds__2026___large_scale_ink_installation__Co.html" target="_blank" rel="nofollow" style="color: #0000FF"><img src="https://mma.prnasia.com/media2/2937956/Ling_Pui_Sze__White_Mirror___The_Vista_of_the_Inner__Worlds__2026___large_scale_ink_installation__Co.jpg?p=medium600" title="藝術中環2026大華銀行藝術空間呈獻：凌佩詩，《白鏡——內觀之境》（2026），大型水墨互動裝置。圖片由大華銀行提供。" alt="藝術中環2026大華銀行藝術空間呈獻：凌佩詩，《白鏡——內觀之境》（2026），大型水墨互動裝置。圖片由大華銀行提供。" /></a><br /><span>藝術中環2026大華銀行藝術空間呈獻：凌佩詩，《白鏡——內觀之境》（2026），大型水墨互動裝置。圖片由大華銀行提供。</span></p>  </div>  <p><b>最新公布</b></p>  <ul type="disc">   <li><b>大華銀行</b>呈獻由香港藝術家<b>凌佩詩</b>創作的全新委約大型水墨裝置<b>《白鏡——內觀之境</b>》（2026）。</li>   <li><b>金沙中國</b>首度亮相藝術中環，聚焦展示澳門當代藝術家之作品，包括<b>李英維、梁子毛及廖克敏</b>。金沙中國首度呈現澳門當代藝術家專題展覽，聚焦展示李英維、梁子毛及廖克敏的創作實踐。</li>   <li><b>MTN </b><b>Seni Budaya</b> 亮相「Rising Currents」，匯聚八間於印尼當代藝術論述中極具影響力的畫廊。</li>   <li>藝術中環與合作伙伴 <b>Black Sheep</b>、<b>Soho House Hong Kong</b>、<b>Kronenbourg 1664</b> 及<b> illy </b>攜手呈獻其標誌性的餐飲款待。</li>  </ul>  <p><b>大華銀行呈獻當代水墨創作的跨界對話<br /></b>藝術中環首席合作伙伴大華銀行，將展出由該行委約香港藝術家<b>凌佩詩</b>創作、全新的大型水墨藝術裝置<b>《白鏡——內觀之境》</b>（2026）。此裝置結合凌佩詩多年來對細胞圖像的視覺研究，以及近年於劍橋大學進行的相關科學研究成果，構築成一座沉浸式的雕塑花園。此作品為凌氏迄今規模最大的裝置創作，由多組手工製作的紙雕塑與流動影像組成，展現其對水墨、紙材及場域建構的成熟掌握。整體空間被構想為一處寧靜而具冥想氛圍的環境，既喚起宇宙景觀的想像，亦融入禪意庭園般的靜觀特質，於節奏明快的藝術博覽會現場中，提供一刻沉靜的停留。</p>  <p>空間中佈滿抽象且向外放射的雕塑形態，其造形靈感源自神經元——負責神經系統中資訊傳遞的細胞——並交織由細胞圖像拼貼而成的紋理，以及呈現細胞運動狀態的投影影像。《白鏡——內觀之境》透過將微觀的生物景觀放大並轉化為可供觀者行走與感知的裝置環境，引導觀者反思身體、心靈與外在現實之間的相互連結。作品在微觀世界與宇宙尺度之間建立一種共感與呼應，回應道家哲學中「萬物如一」的觀念，營造出一處兼具想像力與沉思性的內省場域，邀請訪客展開一段關於內在狀態與自我觀照的思考歷程。</p>  <p>參觀者亦可於「大華銀行藝術空間」的專屬展區，欣賞<b>2025年「大華銀行年度水墨藝術大奬」得獎作品展及「大華銀行年度繪畫比賽」區域精選展。</b>展覽匯聚來自香港、中國內地及東盟地區的得獎作品，體現大華銀行長期持續培育區域藝術人才的承諾，並透過當代水墨及混合媒介的藝術實踐，促進跨文化的藝術對話與交流。</p>  <p>延伸展覽體驗，大華銀行聯同香港註冊慈善機構大華銀行「藝 • 坊」，於展會期間舉辦一系列<b>「大華銀行水墨藝術工作坊」</b>。工作坊由多位香港藝術家帶領，包括<b>何紀嵐、凌佩詩、吳觀麟、唐錦騰教授、邱榮豐教授</b>及<b>楊頌雅</b>，透過結合傳統水墨技法與當代表現方式，引領參加者探索水墨藝術不斷演變的創作語言。工作坊需預先登記，詳情及登記請瀏覽：<a href="http://www.uobartacademy.com.hk/ws2026" target="_blank" rel="nofollow" style="color: #0000FF">www.uobartacademy.com.hk/ws2026</a>。</p>  <p>此外，大華銀行亦於展會內的 Central Theatre 舉辦<b>《解讀不可讀之物：當文字化為圖像》</b>研討會，深入探討文字如何於當代藝術語境中轉化為視覺、概念及跨媒介的藝術形式。</p>  <p><b>大華銀行（香港）行政總裁鄭濬女士</b>表示：「今年標誌着大華銀行與 Art Central 的合作伙伴關係踏入十周年。我們呈獻的項目彰顯大華銀行長期致力推動藝術實踐、支持藝術教育、加強文化連繫，並為香港文化生態體系的社會可持續發展作出貢獻。透過與 Art Central 的合作，我們將持續構建一個與香港創意社群共同成長的平台，並把本地文化藝術連結至更廣闊的區域層面。作為香港藝術月的重點活動，Art Central 匯聚藝術、文化及來自世界各地的觀眾，構建一個充滿活力的國際平台。透過大華銀行藝術空間，我們很高興呈獻悉心策劃的藝術項目，頌揚藝術卓越成就、促進區域交流，並鼓勵具意義的公眾參與。我們期待各地觀眾蒞臨 Art Central，與我們一同展開這趟啟發人心的藝術之旅。」</p>  <p><b>金沙中國首登藝術中環 展現澳門當代藝術<br /></b>金沙中國首度亮相香港藝術月，以「聯合合作夥伴」進駐藝術中環，成為首家參與此國際藝壇盛事的澳門綜合旅遊休閒企業。藉着金沙藝廊（Sands Gallery）向國際舞台推介三位澳門當代青年藝術家，展現澳門藝術新浪潮：</p>  <ul type="disc">   <li><b>李英維</b>的創作靈感源自於日常生活中的虛擬元素。他的作品表達了與當代社會背景下虛擬與現實的抽象繪畫。通過重覆的方式，塑造作品中看似單調的氛圍，揭示出城市變化以及都市人的生活。</li>   <li><b>梁子毛</b>出生於廣東，後移居於澳門，其作品涵蓋平面繪畫與裝置藝術，靈感核心圍繞著「價值」與「文化駁口」二詞。憑藉自身的移居經歷，以及澳門在後殖民語境下的獨特位置，作品深入探討地域文化間的生存狀態，以及藝術本質與價值體系的複雜相生關係。</li>   <li><b>廖克敏</b>熱愛漫畫與西洋繪畫，創作以日常為軸心，以輕鬆手法記錄所見所聞、自我感受和天馬行空的聯想。擅長透過細膩而富哲思的視覺語言，建構出一種既私密又開放的藝術對話。</li>  </ul>  <p>金沙藝廊選址澳門四季名薈的常設藝術空間，自 2022 年成立至今，持續發揮澳門國際文化窗口之角色，匯聚中外藝壇菁英佳作，並為澳門藝術家構築面向國際的展示平台，迄今已策劃 12 場風格多元的展覽，屢獲國際及業界肯定；持續以藝術為紐帶，厚植城市多元發展，深拓澳門藝象的未來力量。</p>  <p><b>MTN SENI BUDAYA 展出策展項目「RISING CURRENTS」<br /></b>印尼的當代藝術正以多元的形式持續發展：歷史反思與物質現象在藝術實踐中彼此交織，並共同回應都市生活所構成的多重現實。當地的批判論述與新興的創意感知亦持續互相啟發與重塑，推動其藝術生態的成長。基於此脈絡，藝術中環與<b>印尼文化藝術國家人才管理計劃印尼文化藝術國家人才管理計劃（MTN Seni Budaya）</b>合作呈獻「<b>Rising Currents</b>」策展項目，匯聚八間領先印尼畫廊，包括：EDSU house、Galeri Ruang Dini、ISA Art Gallery、Puri Art Gallery、RUCI Art Space、SAL PROJECT、SEWU SATU 及 V&amp;V。</p>  <p>「Rising Currents」並非推進單一敘事，而是勾勒出定義當下印尼藝術的不同維度及其共通點：從以研究為基礎、具制度根基的實踐，至由年輕一代引領的新穎實驗與視覺語言。這些作品一同展現了印尼當代藝術的持續深化，亦在全球藝術對話中確立其地位。</p>  <p>MTN Seni Budaya 將於3月26日舉行講座 「<b>Rising Currents：當代印尼藝術的演變</b>」。講座將探討印尼當代藝術生態如何在多元的藝術實踐、畫廊基礎建設與社會參與視角中持續發展，反映出該地區的不同創意理念如何在全球藝術版圖中擴展其影響力和共鳴。</p>  <p><b>BLACK SHEEP 呈獻 EAT CENTRAL<br /></b><b>Black Sheep</b> 第三度回歸藝術中環，擔任展會餐飲合作伙伴，並帶來全新且更具規模的 <b>Eat Central</b>，讓訪客一次品味旗下五間最受歡迎的餐廳。陣容包括：口利福的粵式經典名菜、Artemis &amp; Apollo 的溫馨希臘酒館料理、Jean-Pierre 的法式美饌、FALCONE 的新拿坡里佳餚與特色飲品，以及深受港人喜愛的意式雪糕 Messina。</p>  <p><b>藝術中環呈獻一系列精選佳釀<br /></b><b>Soho House Hong Kong </b>再次進駐藝術中環，帶來期間限定酒吧，並以現居香港的法國藝術家 Faustine Badrichani 與 Elsa Jeannedieu 創作的壁畫作為空間焦點。</p>  <p>酒吧將推出精選雞尾酒單，包括經典的 Picante 及為慶祝 Soho House Tokyo 開幕而全新推出的 Highball Fifty，並提供多款 House 招牌特飲，適合午後與觀展後的悠閒時光。</p>  <p><b><span id="spanHghltc646">Kronenbourg 1664</span>&nbsp;</b>今年以 「藍色視角」 主題進駐藝術中環，打造沉浸式酒廊，將品味法國高級啤酒的瞬間轉化為精心策劃的感官體驗。空間概念源自 1664 Blanc 與日夜交界的 「藍色時刻」，邀請訪客放慢步調、自在交談，細細品嚐 1664 清爽、帶柑橘香氣的獨特風味。</p>  <p>國際咖啡品牌<b> illycaff&egrave;</b> 第三度亮相藝術中環，並呈獻由 John Armleder 創作的 illy Art Collection 系列。以探索感知、接收及藝術與環境之間關係而聞名的 Armleder，將創作靈感延伸至杯碟系列「Tastes」，借鑒其著名的燈飾裝置，營造出波光粼粼的折射之美。屆時系列的視覺元素將點綴整個 illycaff&egrave; 空間，在藝術氛圍與咖啡香氣交織之間，為參觀者帶來一段靜謐而愉悅的悠閒時光。</p>  <p><b>以 Uber Taxi 輕鬆出行<br /></b>為進一步提升展會體驗，藝術中環今年與 <b>Uber Taxi</b> 攜手合作，為訪客提供順暢而舒適的出行方式。無論是穿越維港，或在城市多個文化地帶之間往返，輕觸一下即可享受靈活便捷的點對點行程。訪客皆可輕鬆抵達展會，從容開展於藝術中環的當代藝術之旅。</p>  <p><b>藝術中環門票現已公開發售。</b>詳情請瀏覽：<a href="http://artcentralhongkong.com/zh/tickets/" target="_blank" rel="nofollow" style="color: #0000FF"><u>artcentralhongkong.com/zh/tickets/</u></a>。</p>  <p><b><u>展會日期及開放時間<br /></u></b><b>3月24日（星期二）<br /></b>貴賓預覽（僅供獲邀者參與）<br /><b>3月25日（星期三）<br /></b>公眾參觀 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 中午12時 – 下午5時<br />中環之夜&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 下午5時 – 晚上9時<br /><b>3月26日（星期四）<br /></b>公眾參觀&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 中午12時 – 晚上7時<br /><b>3月27日（星期五）<br /></b>公眾參觀&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 中午12時 – 晚上7時<br /><b>3月28日（星期六）<br /></b>公眾參觀&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 上午11時 – 晚上7時<br /><b>3月29日（星期日）<br /></b>公眾參觀&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 上午11時 – 晚上5時</p>  <p><b><u>地點<br /></u></b>香港中環海濱，龍和道9號</p>  <p class="prntac"><span id="spanHghltea69">– 完 –</span></p>  <p><a href="http://www.artcentralhongkong.com/" target="_blank" rel="nofollow" style="color: #0000FF">www.artcentralhongkong.com</a><br />Facebook：<a href="https://www.facebook.com/artcentralhk" target="_blank" rel="nofollow" style="color: #0000FF">artcentralhk</a> | Instagram：<a href="https://www.instagram.com/artcentralhk/" target="_blank" rel="nofollow" style="color: #0000FF">@artcentralhk</a> |<br />微信公眾號：<a href="https://artcentralhongkong.com/wechat/" target="_blank" rel="nofollow" style="color: #0000FF">artcentral</a> | 小紅書：<a href="https://www.xiaohongshu.com/user/profile/601ea345000000000100192c" target="_blank" rel="nofollow" style="color: #0000FF">ArtCentralHK</a><br />#ArtCentralHK #ArtCentralUOB #HongKongArtWeek</p>  <p><b>傳媒垂詢，請聯絡：<br /></b>Chance Communications<br />[Mandy Chan | <a href="mailto:mandy@chancecomm.com" target="_blank" rel="nofollow" style="color: #0000FF">mandy@chancecomm.com</a> | 2509 3123]<br />[Tommy Yuen | <a href="mailto:tommy@chancecomm.com" target="_blank" rel="nofollow" style="color: #0000FF">tommy@chancecomm.com</a> | 2509 3389]</p>  <p><b>關於藝術中環展會<br /></b>Art Central（藝術中環）是香港藝術周的重點盛事，展示亞洲最具生命力畫廊及新銳藝術家的前衛創作，以及全球藝壇巨匠的傑出作品。自2015年成立以來，展會已成為當代藝術創新的重要平台，助力藝術家與畫廊提升業界影響力，鞏固其在國際舞台上的地位。如今，展會以高水準的策展規劃備受認可，是全球私人、商業、機構藏家與策展人的重要匯聚地，為藝術探索與交流搭建至關重要的橋樑。</p>  <p><b>展會總監<br /></b><b>Corey Andrew Barr </b>於2019年加入藝術中環展會，在當代藝術領域擁有超過二十年的經驗。他曾在總部位於香港及倫敦，主要經營亞洲當代藝術的著名藝廊擔任總監，並在紐約富藝斯拍賣行擔任專家和銷售主管，為首屈一指的國際藝術家籌備展覽。Barr 於擴展藝術中環展會平台以及鞏固香港作為亞洲領先的當代藝術商業中心的地位發揮了關鍵作用。自2013年起常駐香港，Barr 因致力於促進區域性與全球藝術交流而備受認可。</p>  <p><b>關於大華銀行<br /></b>大華銀行有限公司（大華銀行）是亞洲主要銀行，總部設於新加坡，並於中國、印尼、馬來西亞、泰國和越南開設子公司， 在全球擁有約 470 間分行及辦事處，分佈在亞太、歐洲與北美的 19 個國家。 自 1935 年成立以來，大華銀行透過自然增長和一系列的收購行動不斷壯大。時至今日，大華銀行獲評為世界頂尖銀行之一：獲穆迪投資者服務公司給予 Aa1 評級，標準普爾全球評級和惠譽均給予 AA- 評級。</p>  <p>九十年來，大華銀行一直以客為先，以創造長遠價值為目標，積極創新求變，與時並進，同時對客戶誠摯如一，信守相伴。大華銀行一直致力為連繫東盟內外的個人和企業，建設東盟的美好未來。</p>  <p>大華銀行憑藉區內龐大的業務網絡優勢，協助企業開拓東盟新機遇；並透過數據和客戶洞察持續創新，為客戶提供專屬的服務體驗及度身定制的金融解決方案，滿足每位客戶的獨特需要。大華銀行致力與企業攜手實現可持續的未來，透過促進社會共融，為環境帶來正面的影響，推動經濟增長。作為一家負責任的金融服務機構，大華銀行堅守對社會和各持份者誠摯如一的承諾，堅定不移地支持藝術發展，以及在兒童和教育的領域推動社會進步。</p>  <p><b>關於金沙中國有限公司<br /></b>金沙中國有限公司（香港聯交所：1928，「金沙中國」或「公司」）是一所於開曼群島註冊成立的有限公司及在香港聯合交易所有限公司上市的公司。金沙中國是澳門最大的綜合度假村經營商，於路氹金光大道上設有澳門威尼斯人&reg;、澳門百利宮、澳門巴黎人&reg;，以及澳門倫敦人&reg; 等物業項目，同時擁有及經營位於澳門半島的澳門金沙酒店。公司旗下的各綜合度假村集合多樣化的娛樂消閒、商務設施及客運業務，包括大型會議及展覽場地、各式餐廳食肆、購物中心、於威尼斯人綜藝館、倫敦人綜藝館、威尼斯人劇場、巴黎人劇場、倫敦人劇場及金沙劇場舉行的世界級娛樂表演，以及來往港澳的金光飛航高速渡輪服務。公司在路氹金光大道的各物業發展項目，堅定並持續地為建設澳門成為世界旅遊休閒中心貢獻力量。金沙中國是全球度假村發展商拉斯維加斯金沙集團股份有限公司（紐約證券交易所：LVS）的附屬公司。</p>  <p><b>關於印尼文化藝術國家人才管理計劃（National Talent Management for Arts and Culture）<br /></b>印尼文化藝術國家人才管理計劃（<i>MTN Seni Buday</i>a）由印尼共和國文化部管理，致力於發掘、培育及推廣印尼的創意人才。透過推動可持續的人才發展及拓展國際曝光機會，該計劃旨在提升印尼創意從業者的專業水平，並協助他們與全球舞台建立連結。</p>  <p><b>關於文化藝術盛事（文藝盛事）基金<br /></b>香港特別行政區政府文化體育及旅遊局設立「文藝盛事基金」，旨在吸引和支持為香港帶來重要文化、藝術或經濟價值，並可落戶及於香港恆常舉辦的國際或大型文化藝術盛事，或可為香港作為文化藝術樞紐帶來非常顯著的宣傳及形象塑造價值的活動，從而協助香港發展成為文化藝術之都和旅遊勝地，為文化藝術界及創意產業提供發展機遇，以及促進文化藝術交流。</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder0">  </div>]]></description>
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      <title>Kiwi-Born Legal AI Company Ivo Partners with New Zealand Football as Global Expansion Accelerates</title>
      <link>https://news.taiwannet.com.tw/news/207460/kiwi-born-legal-ai-company-ivo-partners-with-new-zealand-football-as-global-expansion-accelerates.html</link>
      <pubDate>Fri, 05 Jun 2026 03:00:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<table name="logo_release" border="0" cellspacing="10" cellpadding="5" align="right">   <tbody>    <tr>     <td><img src="https://mma.prnasia.com/media2/2995230/Ivo_Logo_Full_Ivy_2x_Logo.jpg?p=medium600" border="0" alt="" title="logo" hspace="0" vspace="0" width="118" /></td>    </tr>   </tbody>  </table>  <p class="prntac"><i>The partnership unites two organizations with New Zealand roots and growing global profiles at a moment when both are expanding their presence on the international stage</i></p>  <p><span class="legendSpanClass">SAN FRANCISCO and AUCKLAND, New Zealand</span>, <span class="legendSpanClass">June 5, 2026</span> /PRNewswire/ -- <a href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4704614-1&amp;h=1963510952&amp;u=https%3A%2F%2Fwww.ivo.ai%2F&amp;a=Ivo" target="_blank" rel="nofollow" style="color: #0000FF">Ivo</a>, the leading platform for AI contract intelligence, today announced a partnership with New Zealand Football to become the Official Legal AI Partner of the All Whites, New Zealand's men's national team.</p>  <p>The collaboration reflects Ivo's continued connection to its New Zealand origins as the company expands its global footprint. Founded in Auckland and now headquartered in San Francisco, Ivo helps global enterprises, including Meta, Uber, IBM, Shopify, and Mitsubishi Electric, accelerate contract workflows and surface critical business intelligence locked inside their contract portfolios.</p>  <p>As part of the partnership, Ivo branding will appear on the front of the All Whites' training and press kit as the team prepares to compete on the sport's biggest international stage, as well as across select New Zealand Football initiatives. New Zealand Football will exclusively use Ivo's contract intelligence platform to draft, review, and analyze all their teams' agreements.</p>  <p>The announcement arrives alongside a wave of global momentum for Ivo, which has grown ARR sixfold in the last 12 months and has recently opened offices in London and New York.</p>  <p>&quot;As a New Zealand-founded company, we know what it takes to build something and take it to the world stage,&quot; said Min-Kyu Jung, CEO and co-founder of Ivo. &quot;Standing with the All Whites as they prepare for one of the most significant moments in the program's history is something we're really proud of.&quot;</p>  <p>Andrew Pragnell, Chief Executive of New Zealand Football, said: &quot;Ivo is a real Kiwi success story of a company taking on the world, and that's exactly what we strive to do every time our national teams step onto the field. It's exciting to partner with a New Zealand-founded company experiencing strong global growth while remaining connected to its roots. We look forward to working together and supporting each other's continued success.&quot;</p>  <p><b><u>About Ivo<br /></u></b><a href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4704614-1&amp;h=1963510952&amp;u=https%3A%2F%2Fwww.ivo.ai%2F&amp;a=Ivo" target="_blank" rel="nofollow" style="color: #0000FF">Ivo</a> is an enterprise-grade AI-powered contract intelligence platform that enables legal and business teams to move faster, reduce risk, and unlock revenue by turning contracts into actionable business intelligence. Founded in New Zealand and headquartered in San Francisco, Ivo helps organizations surface risk instantly, accelerate negotiation cycles, and remove bottlenecks across the contract lifecycle. Customers include leading global enterprises and high-growth companies across multiple industries.</p>  <p><b><u>About New Zealand Football<br /></u></b>New Zealand Football oversees the beautiful game in Aotearoa New Zealand. From a player's first experience of football at a young age through the development pathway to national competitions, refereeing, coaching, administration, and ultimately representing New Zealand on the international stage, New Zealand Football supports every level of the game.</p>  <p>Football is the largest team participation sport in the country, with more than 180,000 registered players in 2025.</p>  <p>New Zealand Football manages national men's and women's football, futsal, and eFootball leagues and cup competitions.</p>  <p>As the highest-ranked member association in the Oceania Football Confederation, New Zealand Football runs 10 national team programmes, including the men's national team, the All Whites, and the women's national team, the Ford Football Ferns.</p>  <div id="prni_dvprnejpgba72left" dir="ltr" style="TEXT-ALIGN: center; WIDTH: 100%">   <a href="https://mma.prnasia.com/media2/2995231/Tim_Payne_NZF_3a.jpg?p=medium600" target="_blank" style="color: #0000FF"><img id="prnejpgba72left" title="Members of the All Whites wearing training kit featuring Ivo branding following the announcement of a new partnership between Ivo and New Zealand Football." src="https://mma.prnasia.com/media2/2995231/Tim_Payne_NZF_3a.jpg?p=medium600" alt="Members of the All Whites wearing training kit featuring Ivo branding following the announcement of a new partnership between Ivo and New Zealand Football." align="middle" /></a>   <br />   <span>Members of the All Whites wearing training kit featuring Ivo branding following the announcement of a new partnership between Ivo and New Zealand Football.</span>  </div>  <p>Logo - <a href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4704614-1&amp;h=1003466843&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2995230%2FIvo_Logo_Full_Ivy_2x_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2995230%2FIvo_Logo_Full_Ivy_2x_Logo.jpg" target="_blank" rel="nofollow" style="color: #0000FF">https://mma.prnasia.com/media2/2995230/Ivo_Logo_Full_Ivy_2x_Logo.jpg?p=medium600</a><br />Photo - <a href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4704614-1&amp;h=2351478260&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2995231%2FTim_Payne_NZF_3a.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2995231%2FTim_Payne_NZF_3a.jpg" target="_blank" rel="nofollow" style="color: #0000FF">https://mma.prnasia.com/media2/2995231/Tim_Payne_NZF_3a.jpg?p=medium600</a></p>]]></description>
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      <title>Thunes Joins Circle Payments Network Managed Payments to Advance Global Payment Interoperability</title>
      <link>https://news.taiwannet.com.tw/news/201084/thunes-joins-circle-payments-network-managed-payments-to-advance-global-payment-interoperability.html</link>
      <pubDate>Wed, 08 Apr 2026 22:00:00 +0800</pubDate>
      <dc:creator>PR Newswire 美通社</dc:creator>
      <category>Global Business News</category>
      <description><![CDATA[<p><span class="legendSpanClass">SINGAPORE</span>, <span class="legendSpanClass">April 8, 2026</span> /PRNewswire/ --&nbsp; <u><a href="https://www.thunes.com/" target="_blank" rel="nofollow" style="color: #0000FF">Thunes</a></u>, the Smart Superhighway to move money around the world, today announced it has joined the Circle Payments Network (CPN) Managed Payments. This initiative marks a significant milestone in Thunes' mission to achieve total interoperability across the global financial landscape, bridging the gaps between traditional banking, mobile wallets, and the digital assets ecosystem.</p>  <p>As part of this alliance, Thunes will enable access to CPN Managed Payments for its customers, enabling stablecoin-powered settlement capabilities while allowing them to continue operating within existing fiat-based workflows. The collaboration underscores Thunes' ambition to make every payment system, regardless of its underlying technology, fully interoperable, allowing money to move as freely and instantly as information.</p>  <p><b>A Legacy of Innovation: Thunes and Circle Since 2024</b></p>  <p>This collaboration builds upon a robust foundation established in 2024, when Thunes and Circle first joined forces as early adopters of stablecoin-powered liquidity. Since then, the two companies have worked to integrate USDC into Thunes' Direct Global Network, transforming how liquidity is managed across more than 140 countries.</p>  <p>By utilising USDC for near real-time settlement, Thunes has successfully eliminated the constraints of traditional banking hours and the need for heavy pre-funding in local &quot;nostro&quot; accounts. For Thunes' Members, including banks, gig economy platforms, and money transfer operators, this has translated into:</p>  <ul type="disc">   <li>24/7&nbsp;Prefunding: Enabling round-the-clock liquidity management and real-time funding regardless of banking hours.</li>   <li>Capital Efficiency: Freeing up millions in working capital previously trapped in dormant accounts.</li>   <li>Unrivaled Reach: Seamlessly connecting 12 billion mobile and&nbsp;stablecoin wallets and bank accounts to the speed and transparency of blockchain rails.</li>  </ul>  <p><b>Chlo&eacute; Mayenobe</b>, Deputy CEO at Thunes, said, &quot;Joining CPN Managed Payments is the natural next step in our journey to make the world's payment systems truly interoperable. Our goal has always been to remove the borders from money movement. By deepening our long-standing collaboration with Circle, we are ensuring that whether a customer uses a traditional bank account in Europe, a mobile wallet in Africa, or digital assets in Asia, the experience is fast, secure, and invisible. We are building the bridge between these universes to support the future of the global economy.&quot;</p>  <p><b>Nikhil Chandhok</b>, Chief Product and Technology Officer at Circle, said: &quot;Thunes brings deep expertise in global payment connectivity and operational scale. Their experience operating across diverse payment ecosystems provides valuable input as we continue to develop the Circle Payments Network and expand access to stablecoin-powered settlement for financial institutions globally.&quot;</p>  <p><b>About Thunes:</b></p>  <p>Thunes is the Smart Superhighway to move money around the world. Thunes' proprietary Direct Global Network allows Members to make payments in real-time in over 140 countries and more than 90 currencies. Thunes' Network connects directly to over 12 billion mobile wallets, stablecoin wallets and bank accounts worldwide, as well as 15 billion cards via more than 220 different payment methods, such as GCash, M-Pesa, Airtel, MTN, Orange, JazzCash, Easypaisa, AliPay, WeChat Pay HK and many more. Thunes' Direct Global Network differentiates itself through its worldwide reach, in-house SmartX Treasury System and Fortress Compliance Platform, ensuring Members of the Network receive unrivaled speed, control, visibility, protection, and cost efficiencies when making real-time payments, globally. Members of Thunes' Direct Global Network include gig economy giants like Uber and Deliveroo, super-apps like Grab and WeChat, MTOs, fintechs, PSPs and banks. Headquartered in Singapore, Thunes has offices in 14 locations, including Atlanta, Barcelona, Beijing, Dubai, Hong Kong, Johannesburg, London, Manila, Nairobi, Paris, Riyadh, San Francisco and Shanghai. For more information, visit:<a href="https://www.thunes.com/" target="_blank" rel="nofollow" style="color: #0000FF">&nbsp;</a><u><a href="https://www.thunes.com/" target="_blank" rel="nofollow" style="color: #0000FF">https://www.thunes.com/</a></u></p>  <p><b>About Circle Internet Group (Circle) </b></p>  <p>Circle&nbsp;is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through programmable blockchain infrastructure, digital assets, and payment applications.</p>  <p>Circle's platform includes the world's largest stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at <u><a href="http://circle.com/" target="_blank" rel="nofollow" style="color: #0000FF">circle.com</a></u></p>  <p>&nbsp;</p>]]></description>
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