記者／高若薇｜專題報導

在後疫情時代，全球企業開始重新思考「空間的角色」。
會議室是否一定需要在大樓裡？商務交流是否只能在飯店或會展中心完成？
在各式高資產與跨國企業的實驗中，一種新型態的場景悄悄浮現：將商務會談搬到海上。

在台灣，這種模式的代表性品牌之一，是 VIP Yachts。

從基隆藍色公路到台北外海的專屬航程，從澎湖海域到安平外海的企業包船，VIP Yachts 正逐漸將遊艇重新定義為「移動會議室」、「企業活動基地」、「決策者的第三空間」。這項服務的核心價值不在奢華，而在於它打破了傳統場景對思維的框架。
在穩定航道與高端設備的支持下，決策不再局限於方形桌面，而是在風、海、光之間獲得更高層次的對話與洞見。

本篇報導將深入拆解 VIP Yachts 如何打造一場真正具備商業價值的海上會議：從網路與音響設備的專業配置，到餐飲佈局、品牌隱私管理、團隊活動設計；同時透過 VIP Global 資深客戶經理 金雅格（Jacob Kim） 的專業視角，解析決策者為何越來越偏好「海上的會議室」。

海上會議並非浪漫化，而是一個具備強大商業邏輯的場域選擇

在企業管理領域中，有一個越來越被討論的概念——「移動式會議空間」能提升創意決策與高階對話的效率。
海上遊艇，因其隔離度、高私密性、低干擾、視野開放的特性，被視為高階會議極具價值的場域。

而 VIP Yachts 所提供的海上商務會議，不是「把會議搬到海上」，而是「把海洋變成一種增強型決策工具」。

金雅格在接受記者訪問時提到：「企業客戶選擇海上會議最大的原因，不是奢華，而是『乾淨的思考空間』。沒有飯店走廊的打擾、沒有辦公室的通知聲、沒有社交壓力，只有決策者之間最直接的討論。」
他的語氣柔和，但帶著一種深藏的確信。

這種「場域純度」本身就是稀缺資源。
而海洋，是最天然的屏障。

遊艇的轉變：從奢華載具到移動會議室的「空間重塑」

一般人對遊艇的想像常停留在休閒、派對、香檳與日落。然而對 VIP Yachts 的企業客戶而言，遊艇首先是一間「私密性極高的會議室」。

但要讓遊艇真正承載商務活動，需要進行一項極其細緻的「空間重塑」。

一、視線：讓每位決策者都能看見彼此

企業會議不同於私人派對，它需要能讓每位參與者保持「眼神交流」。
VIP Yachts 的會議型佈置會根據船型採用：

• 「橫向 U 型視線場」
• 「中央圓桌式會議場」
• 「雙層分區式決策場」

這些配置的目的，是讓每位參與者在自然光線下清晰看到對方，避免緊張感，也避免因晃動造成不必要的距離感。

二、穩定度：船型與航道是會議品質的基礎

VIP Yachts 的企業包船通常選用 50 呎～70 呎的穩定型船體，搭配經過實測的「低風浪航道」。
這些航道不是隨便選擇，而是能讓甲板、船艙保持相對穩定，讓會議順暢、不受浪影干擾。

三、聲學：海上的音場比陸地複雜得多

在海上，風會改變聲音的方向，海浪會干擾低頻反射。
VIP Yachts 的解決方案是：

• 以 中頻為主 的會議音場配置
• 全艙 指向性麥克風
• 避免低頻干擾的 海上模式音箱

金雅格表示：「我們不是在放音樂，而是在確保每一個字被聽見。」
這句話，道出了 VIP Yachts 海上會議的專業核心。

網路：企業會議的命脈，海上也不能斷線

海上訊號不穩，是一般遊艇最難突破的限制。
但對 VIP Yachts 而言，企業客戶要求的是「零斷線」。

因此 VIP Yachts 不採用單一路線，而是結合：

• 多訊號聚合（Multi-band bonding）
• 4G/5G 雙網備援
• 衛星微型接收器（在特定航區使用）
• 船艙內部 Wi-Fi Mesh 網路

讓會議不受航行位置影響，即便在 5 公里外海仍能順利 Zoom 會議、下載簡報、同步全球文件。

金雅格提到：「我們看過企業 CFO 在外海直接完成跨國董事會簡報，也看過創投團隊在航程中完成最後談判。」
他的語氣平靜，卻讓人感受到「遊艇會議室」不再只是想像。

餐飲：陸地標準無法直接搬上船

高端商務會議需要完善的餐飲，但海上餐飲面臨三大挑戰：

• 晃動
• 溫度
• 動線

VIP Yachts 的海上餐飲團隊會根據企業需求提供三種模式：

1. 精簡輕奢 Finger Food（避免掉落與濺出）
2. 高端企業套餐（以「低重心餐具」搭配穩固餐檯）
3. 高階酒水服務（以「搖晃補償架」固定瓶身）

更重要的是所有茶點、咖啡、冰鎮飲品都會在航行前預先按溫度管理。

餐飲在海上不是享受，而是一場精致的後勤管理工程。

視訊、簡報與影音：讓會議真正可運作，而不是形式

VIP Yachts 的影音佈建方式與飯店不同，因為船體空間有限、聲場複雜、燈光會變化。

因此它採用：

• 高亮度可攜式短焦投影（避免陽光干擾）
• 戶外型抗反光顯示器（甲板使用）
• 海上專用 UPS 電力平衡系統
• 無線簡報器與專業收音設備

所有設備都固定在「抗滑動」架位上，確保即使遇到輕微浪影，也不會出現畫面晃動、訊號掉落或聲音失真。

金雅格說：「海上會議不允許技術掉鏈子。每一個按鍵都必須被計算。」
這種極其嚴謹的態度，讓 VIP Yachts 的海上會議真正具備「實質商業價值」。

隱私：企業選擇海上的關鍵原因

對企業而言，海上比任何場域都更具隱私：

• 沒有鄰桌的陌生人
• 沒有走廊的耳語
• 沒有手機偷拍的風險
• 船的進出完全可控

大型企業董事會、高階策略會、跨國併購預談，都是 VIP Yachts 近年來營運量成長最快的領域。

金雅格總結：「當企業需要討論敏感議題時，他們希望空間能保護他們，而不是曝光他們。」
海洋，是最天然的保護殼。

團隊建設活動：海上比陸地更能突破角色框架

海上環境讓每個角色都變得更「人」。
沒有座位階級、沒有固定位置，各部門能在更自然的環境中互動。

VIP Yachts 規劃的團隊活動包括：

• 海上腦力激盪工作坊
• 小組挑戰任務（如導航體驗、海圖判讀）
• 企業航拍團隊合照
• CEO Fireside Chat（在夕陽甲板）
• 心理安全對話活動

海洋讓階層變得柔軟，讓對話變得真誠。

海上會議的本質：不是改變場景，而是解放思考

企業選擇海上會議的背後，隱藏的是一種心理需求：

讓決策者離開框架，重新看見彼此。

在船上，沒有手機訊息干擾、沒有突如其來的會議提醒、沒有流程壓力。
取而代之的是：

• 更放鬆、更清晰的對話
• 更真實的眼神交流
• 更有溫度的合作氣氛
• 更容易達成共識的環境

金雅格說：「在海上，人會忘記角色，只記得目標。這就是海上會議比任何會議室更有力量的原因。」

企業領袖的觀察：海上讓決策更快、更有效率

VIP Yachts 與多家科技、金控、零售、外商企業合作多年，發現一個有趣數據：

海上討論比陸地會議平均提前 27% 達成決策。

原因很簡單：
海上會議讓溝通更直線、更專注、更少干擾。

決策者不需要「在會議與會議之間切換角色」，而是能在一段連續的航程中，完成深度思考與即時回饋。

這種效率，是海上會議的靈魂。

VIP Yachts 的任務：讓企業在海上得到的不只是會議，而是突破

在採訪的最後，金雅格說了一段特別令人印象深刻的話：

「企業不是來海上放鬆的，他們是來海上成長的。
我們提供的不是奢華，而是『決策品質』。」

這句話精準點出了 VIP Yachts 海上商務會議的價值主張：
把海洋的自由與企業的效率融合，創造新的商務場景。

在這個決策越來越碎片化、溝通越來越分散的時代，
海上會議不再是風格，而是一種趨勢、一種策略、一種必要性。

關於 VIP Yachts

VIP Yachts 是亞太區領先的高端私人遊艇租賃品牌，專注於提供 Mega Yacht、Luxury Yacht、Motor Yacht、Catamaran、Sailing Yacht 以及 River Cruise 等多元船型的奢華航程。品牌以精緻的管家制度、無縫的接待服務與高度客製化行程規劃，為全球超高資產客戶（UHNWI）、企業團隊及高端旅遊人士打造獨一無二的海上體驗。

VIP Yachts 的服務亮點包括：

• 尊榮接待與管家服務：從碼頭迎賓、登船禮儀、行李安排，到船上全天候管家陪伴，確保每一個細節無縫銜接。
• 專屬客製化航程：依據客戶需求設計近海漫遊、跨島遠航、秘境探索及主題派對行程，兼顧休閒、娛樂與專屬活動安排。
• 豪華艦隊：涵蓋各類船型，滿足小型聚會、企業活動、婚禮儀式或大型派對需求。
• 國際化與安全保障：多國籍船員與管家團隊、嚴謹航行安全標準、跨境通關支援，確保每一趟航程安全、順暢且私密。
• 環保與永續理念：採用節能設備、潔淨能源及環保材料，兼顧奢華享受與社會責任。

VIP Yachts 的服務範圍涵蓋：
Taiwan、China、Hong Kong、Macau、Singapore、Malaysia、Indonesia、Philippines、Thailand、Japan、Korea、Europe、United States、Australia

無論是 家庭休閒、企業會議、浪漫婚禮還是主題派對，VIP Yachts 致力於將每一次航程化為極致奢華與專屬尊榮的海上體驗。

官方網站｜https://www.vipyachts.com.tw/
媒體聯絡｜press@vipgroup.com.tw
© VIP Global 2026 保留所有權利

記者／高若薇｜專題報導

在台灣，關於「婚禮」的記憶往往被鎖在飯店水晶燈下、或鄉間老宅的長桌旁；但近三年，越來越多高資產客群開始把人生的重大儀式搬到海上。不是因為趨勢突然轉彎，也不是社交媒體的短暫風潮，而是因為一種新的奢華模式逐漸被市場看見：用遊艇重新定義婚禮。這並不是單純場景的轉換，而是一種情緒、角度與象徵的重建。

對 VIP Yachts 而言，這是一項需要同時掌握美學、天候、動線、儀式感、後勤、法規與心理細節的大工程。它的本質遠比外界想像得更像是一場流動的劇場，而 VIP Yachts 的角色，是從幕前到幕後都能控制節奏的導演。

一場求婚從不是「戒指」開始，而是「情緒曲線」開始

多數人想像中的求婚流程大概是：場景、戒指、攝影師、驚喜。但 VIP Yachts 的專案團隊卻會從另一個角度切入——求婚者希望帶給另一半什麼「感覺」。
是預期外的震撼？還是慢慢堆疊到最終時刻的柔軟？或是一種像電影結尾般的命定感？

因此，VIP Yachts 的流程從來不是「討論佈置」，而是「討論情緒」。

金雅格在受訪時說：「我們會很早就問一個問題：你希望她回家後怎麼描述這一天？這句話往往決定整場求婚的節奏、燈光、音樂，甚至船的行進速度。」
他的語氣溫和而篤定，像是已經陪伴無數人在海上完成人生轉折的見證者。

VIP Yachts 團隊在首次會談時會把情緒曲線拆解得極細。
如果求婚者希望帶來的是「命中注定的驚喜」，那麼整場儀式的開端就不能太快亮出情感張力；反之，如果希望是一種「早已等候已久的承諾」，那麼船一靠岸、花一登場、香檳一開瓶，就必須把氛圍推到峰值。

這不是形式，是心理。
而這，就是 VIP Yachts 船上儀式設計的靈魂。

花藝不是裝飾，而是整場儀式的語言

海上的花藝比陸地困難太多。風向、溫度、濕度、甲板材質、動線、視角……任何一個變數都能讓花變成敵人。

因此 VIP Yachts 採用的並不是「佈置服務供應商」，而是與高端婚禮花藝師常態性合作，建立一套屬於海洋場域的佈置語法。

例如常見的「玫瑰鋪陳」在遊艇上容易被風吹亂，因此 VIP Yachts 會改用「固定式玫瑰盤」加「低風阻花托」的方式，讓視覺完整度不因海風而崩解。
而蕾絲布景、布幔等陸上婚禮常見元素在海上更像敵人，因為容易打結、飄動、捲起。VIP Yachts 會替換成「輕量風固化布料」，讓布面在風中保持線條，反而讓畫面更加詩意。

金雅格提到：「我們選花不是只看顏色，而是它在海風裡的姿態。每一朵花都必須能在『船正在前進、陽光在變、風速不穩定』的條件下保持美。」
他像是在描述一位舞者，而不是一項物件。

這些高度精準的技術細節，不只是讓畫面更美，也讓 VIP Yachts 的海上儀式具備陸地婚禮無法複製的生命力。

燈光的角色，是重新定義「時間」

海上婚禮不受牆與天花板限制，但也因此沒有固定光源。
在海上，「光」是會動的。

因此 VIP Yachts 的燈光師會提前兩週以上根據日落時間、當天可能天氣、雲層厚度、航程方向，來編排整場燈光節奏。

許多 VIP Yachts 客戶想要的經驗是「求婚時剛好夕陽落入海面」。
這意味著整個流程設計必須與天文時間同步：
從啟航到起司甜點從冰櫃登場的時間必須精確到分鐘。

金雅格笑說：「新人不知道，我們常常是用天文表再配航程速度在推算求婚要在哪一分鐘開始。海上的夕陽比飯店落地窗快消失得多。」
他的語氣半是玩笑，半是藏不住的職人自豪。

燈光師要做的不只是補光，而是讓空間在不同時間形成不同情緒。

當夕陽退去、夜色降臨，甲板燈帶會隨著音樂微幅調整亮度；主景花拱會從暖白轉為琥珀金；啤酒冰桶的內部 LED 會收斂亮度避免搶戲；船上每一個光點都得讓情緒流動，而非分心。

光在海上，就是情緒本身。

音樂不是播放清單，而是敘事節奏

VIP Yachts 的許多求婚被客戶形容為「像一場小型電影」，其中一個原因就在於音樂並不是隨意播放，而是由音控師根據情緒曲線做「聲景編排」。

船上通常不會使用過於強烈的低頻，因為會與海浪節奏互相干擾，讓人感到不穩定；因此 VIP Yachts 優先使用暖色系中頻音場，讓情緒被包裹，而不是被推動。

當求婚者走向對方時，船會刻意讓速度保持平穩，以避免重低音與海浪節奏混雜。
而在對戒交換、擁抱、拍照、切蛋糕等片刻，音樂都會巧妙轉換，不讓情緒產生斷點。

金雅格說：「每段音樂不能只好聽，必須能回答一個問題：它是否讓這一段記憶更像一個故事，而不是一個過場？」
他像在談哲學，而非 AV 設備。

儀式動線：在海上打造零卡頓的劇場

海上的動線比陸地複雜太多。
遊艇的空間三維立體、樓梯傾斜、桅杆位置固定、甲板空間需要兼顧安全與美感。

因此，VIP Yachts 的儀式動線需要同時兼顧美學、攝影角度與安全。

例如求婚時最常見的動線——走向主景花拱。
VIP Yachts 會預先標記每一個「攝影最佳焦點」的位置，並安排攝影師以不同高度配合客戶的身形比例。
如果求婚者比另一半高出太多，攝影師會以斜角補位；如果新人需要逆光拍攝，燈光師會提前在船內側設置「補光反射板」。

這些動線看似自然，但其實經過數十次的實際排練。

VIP Yachts 甚至會在新人未到場前，由工作人員以身高比例模擬整段儀式。

因為海上儀式沒有「重來」。

從求婚到婚宴：VIP Yachts 為什麼能承接 10 到 80 位的婚禮規模

海上婚禮不是「把人放上船」那麼簡單。
它涉及三個最重要的變數：船型、重量分布、動線安全。

VIP Yachts 通常會為婚禮安排 50 呎、60 呎或 70 呎級別遊艇。
越大的船，越穩定、越能承載婚宴布景，但同時也意味著更複雜的分區管理。

VIP Yachts 會把婚禮分成四個區域：迎賓、主儀式、宴席、休憩。
每個區域之間需要讓賓客自由移動，但又不能互相干擾。

最困難的不是空間配置，而是「節奏控管」。
當晚霞正亮時要完成儀式；當夜色轉暗時要切蛋糕；香檳上桌的時間需要配合攝影師光線；每個決定都像在操控一場舞蹈。

金雅格說：「我們在海上辦婚禮，其實在做的是『生命中的一場劇場製作』。每一秒都必須讓新人覺得世界只為他們而運行。」
他的語氣平靜，但那份投入藏不住。

證婚在海上：法律、流程、象徵意義都比你想得更複雜

台灣的海上證婚雖然不是法律效力的正式註冊儀式，但對新人仍有強烈象徵意義。
VIP Yachts 的證婚儀式通常由牧師、長輩或專業證婚人主持，搭配海風、夕陽、海平線，產生陸地婚禮難以複製的氛圍。

VIP Yachts 對「證婚流程」有比飯店更細緻的要求：
主持者站位要避免逆光；戒指交換時攝影師角度需對齊海平線；證詞要在微風最穩定的時間段講述；而甲板防滑需要提前處理，避免賓客穿著皮底鞋時滑動。

在海上，儀式感不是被安排，而是被「雕刻」出來。

海上宴席：每一道料理都必須克服「搖晃」這件事

海上料理不是把餐飲外燴搬上船。
它需要特別的裝盤方式、溫度管理、路徑規劃。

VIP Yachts 使用的不是一般外燴，而是經驗豐富的海上餐飲團隊，能讓食物在搖晃時仍保持視覺與口感。

牛排會用低重心陶盤；海鮮會以冰鎮方式延長新鮮度；甜點會降低慕斯比例避免塌陷；香檳會用特製冰槽固定瓶身。

每一道料理都在告訴賓客：海上不是限制，而是味覺的延伸。

攝影不是紀錄，而是創造永恆場景

VIP Yachts 合作的攝影團隊擅長使用海景光線，尤其是夕陽、逆光、反射面的處理。
海平線是最美的背景，但也是最難掌握的基準線。
攝影師需要同時控制構圖、水平、風向、人物動作，讓畫面不受「船正在移動」的影響。

而 VIP Yachts 最特別的，是在拍攝過程中會讓新人完全不察覺「攝影師的存在」。
這種尊重情緒的拍攝哲學，讓海上儀式的影像呈現有了更自然、真實的質地。

對新人而言，VIP Yachts 提供的不是服務，而是一種「可被記住的時間」

金雅格說了一句令人深刻的話：「婚禮這件事，最怕的是它被流程蓋過情感。海上儀式之所以迷人，是因為海本身就會提醒你：世界很大、愛很大、時間很珍貴。」

也因為如此，VIP Yachts 在設計每一場海上婚禮時，不會只問細節，而會問新人一個問題——

你希望十年後，看到照片時想起的是什麼？

答案常常不是花、不是燈光、不是船型，而是一種純粹的情緒：
「那天我覺得世界真的為我們靜止過一刻。」

而 VIP Yachts 的任務，就是讓這一刻成真。

關於 VIP Yachts

VIP Yachts 是亞太區領先的高端私人遊艇租賃品牌，專注於提供 Mega Yacht、Luxury Yacht、Motor Yacht、Catamaran、Sailing Yacht 以及 River Cruise 等多元船型的奢華航程。品牌以精緻的管家制度、無縫的接待服務與高度客製化行程規劃，為全球超高資產客戶（UHNWI）、企業團隊及高端旅遊人士打造獨一無二的海上體驗。

VIP Yachts 的服務亮點包括：

• 尊榮接待與管家服務：從碼頭迎賓、登船禮儀、行李安排，到船上全天候管家陪伴，確保每一個細節無縫銜接。
• 專屬客製化航程：依據客戶需求設計近海漫遊、跨島遠航、秘境探索及主題派對行程，兼顧休閒、娛樂與專屬活動安排。
• 豪華艦隊：涵蓋各類船型，滿足小型聚會、企業活動、婚禮儀式或大型派對需求。
• 國際化與安全保障：多國籍船員與管家團隊、嚴謹航行安全標準、跨境通關支援，確保每一趟航程安全、順暢且私密。
• 環保與永續理念：採用節能設備、潔淨能源及環保材料，兼顧奢華享受與社會責任。

VIP Yachts 的服務範圍涵蓋：
Taiwan、China、Hong Kong、Macau、Singapore、Malaysia、Indonesia、Philippines、Thailand、Japan、Korea、Europe、United States、Australia

無論是 家庭休閒、企業會議、浪漫婚禮還是主題派對，VIP Yachts 致力於將每一次航程化為極致奢華與專屬尊榮的海上體驗。

官方網站｜https://www.vipyachts.com.tw/
媒體聯絡｜press@vipgroup.com.tw
© VIP Global 2026 保留所有權利

記者／高若薇｜專題報導

在台灣逐漸成熟的海上體驗市場中，遊艇派對已從「拍照打卡的新奇活動」蛻變為高資產族群的社交主場。無論是跨國企業的 VIP 客戶酒會、品牌新品發表、私人生日派對，甚至頂級餐飲團隊的海上快閃餐酒宴，都開始選擇海洋作為舞台。

但真正能讓派對在海上呈現「高端奢華」的，不是星空、海風或音樂，而是背後的專業設計與精密工程。這是一個集合了燈光、音響、餐飲、廚藝、動線管理、安全控管與活動編導的綜合產業，而 VIP Yachts 正是將這項複雜工程昇華為高端體驗的代表品牌。

為了解開海上派對背後的運作密碼，本刊專訪 VIP Global 資深客戶經理 金雅格（Jacob Kim），透過他的視角，更能理解遊艇派對從「看起來奢華」到「真正奢華」的差別。

一、奢華的第一聲：海上的音樂並非「大聲就好」

對多數人來說，遊艇派對的印象往往是強烈的低頻、閃爍的燈光以及揚起酒杯的人群。然而，真正的高端派對講究的不是「音量」，而是「音場」。

Jacob 緩緩地說：「海上音響的配置，是整場派對的靈魂。」

遊艇與陸地不同，船身材質多為玻璃纖維與金屬，空間結構有曲線、有反射，也有開放式甲板。這種環境若沒有專業調校，很容易產生刺耳迴音或聲場混亂。

VIP Yachts 的音響配置原則

VIP Yachts 的船隊使用三種專業音響系統：

1. 近場音響（Near Field）——滿足艙內用餐的柔和背景音樂
2. 甲板派對主系統（Deck PA）——支援DJ、live band與舞台
3. 周邊環繞補點（Ambient Speakers）——讓整艘船有一致沈浸感

這些配置並非固定，而是依派對類型客製化。例如：

• 企業酒會：音壓較低、樂曲偏爵士與 Lounge
• 慶生派對：以 Pop、R&B 為主
• DJ 舞池：低頻加強、音場集中

Jacob 解釋：「我們會在出航前進行『海上音場測試』，考量風速、開闊度、船身反射，確保派對開始時，客人聽到的不是吵雜，而是層次。」

二、舞池設計：一場在海上起舞的藝術工程

奢華遊艇的甲板通常擁有良好的視野，但要把它變成舞池，需要的不是空間，而是工程。

Jacob 分享：「每一次的舞池設計，我們都當作是在甲板上搭建 '海上舞台'。」

海上舞池的三大元素

1. 防滑動線
   海浪輕微波動就可能讓舞步不穩，舞池採用特殊防滑材質，並以隱形固定點增強腳步抓地力。
2. 可調式氛圍燈光
   VIP Yachts 使用 RGBW LED 舞池燈，可根據音樂節奏即時變色，也能切換為柔和暖光模式，用於浪漫求婚、慶生儀式或企業簡報。
3. 舞台與DJ台配置
   大型遊艇（如 85 呎以上）通常會設置：
• 主舞台區
• DJ 控台與器材架
• 獨立供電模組（降低電力負載）
• 音控與燈控區

Jacob 帶著輕微的笑意補充：

「遊艇是會動的舞台。舞池設計的目的不是讓大家跳得瘋，而是讓大家跳得 '優雅'。」

三、美食如何在海上延展：廚房、餐台與人員的流動美學

美食，是奢華派對的第二靈魂。
不論派對規模大小，VIP Yachts 的核心原則是──餐飲必須像在五星餐廳一樣流暢、精準、優雅。

但海上用餐與陸地不同，牽涉到：

• 船上電力容量
• 廚房設備大小
• 海上火源控管
• 食材保存
• 服務動線

Jacob 指出：「真正的海上料理，是在有限空間裡實現無限細膩。」

VIP Yachts 的三類海上餐飲體系

1. Fine Dining 海上套餐
   船上主廚依季節設計菜單，常見形式包括松露義大利麵、香煎干貝、煙燻牛排、香草羊排等。
   餐具固定方式、盤飾穩定度、出菜節奏都需精準控制。
2. Floating Buffet 海上自助餐
   常用於 30–50人企業活動。
   會搭建可固定式的中央餐台，並設置「人流分散區」，避免擁堵。
3. Premium BBQ 海上烤肉
   專為派對設計，使用：
• 船用瓦斯烤爐
• 海風防火罩
• 分離式油脂收集槽（避免滑倒）
• 防風火種設計

Jacob 說：

「很多人不知道，海上 BBQ 是最難做的。我們必須讓火穩、食材穩、服務節奏穩，在海上做到陸地餐廳等級。」

四、海上調酒：酒吧、吧台與動線的科學

每艘 VIP Yachts 的大型遊艇都設有專屬酒吧。
真正的挑戰在於——酒杯不能倒、酒液不能灑、冰與溫度必須維持一致。

VIP Yachts 的海上酒吧標準

• 三溫控冰桶（碎冰／大冰塊／條狀冰）
• 防滑杯架＋固定杯槽
• 海上調酒工具（抗滑、抗震）
• 可固定式吧台燈光
• 派對類型專屬酒單（香檳系、果香系、重酒精系）

Jacob 分享一段實務細節：

「我們會根據海況預測今晚要用多少冰。因為冰不夠，是海上派對最不能容忍的錯誤。」

五、派對動線：不是熱鬧，而是流暢的秩序

真正的高端派對，從來不是「人多熱鬧」，而是「人多卻優雅」。

VIP Yachts 的海上活動設計團隊會在每次派對前做三件事：

1. 人流熱區模擬
2. 拍照點配置
3. 避流區設計（避免擁堵）

不同於陸地，遊艇空間有自然限制，因此所有動線都需更精準。

Jacob 說：

「我們希望客人能感覺自在地流動，而不是在甲板上找不到路。高級活動的本質，是自由。」

六、海上派對的天氣與風險控管：專業與浪漫的平衡

派對之所以能順利，是因為背後有一整套安全工程。

VIP Yachts 的安全控管中心包含：

• 風速與浪高即時監測
• 海事局航道協調
• 夜間照明與反射系統
• 安全巡邏艇
• 緊急醫療箱與AED
• 甲板人員配置（2:25 人力比）

Jacob 認為這才是奢華的真核心：

「浪漫背後必須有人把現實顧好。而我們，就是那群負責讓浪漫有底氣的人。」

七、案例解析：一場 80 人的海上 DJ 派對如何誕生

記者訪談了 VIP Yachts 近期最受矚目的海上活動之一——跨國品牌舉辦的 80 人夏季 DJ 派對。

活動包含：

• 20 公尺 LED 主舞台
• 15 組環景燈光
• Live DJ
• 海上調酒吧台
• BBQ 船上餐飲
• 浮動水域娛樂區

整場活動從進場到結束，全程看似流暢、歡樂、自然，但背後其實有：

• 120 小時活動排練
• 38 位專業人力
• 6 次海況模擬
• 4 小時布場＋3 小時拆場

Jacob 指出：

「這類活動不能即興。所有呈現出來的自然與輕鬆，都是事前大量精密計算的結果。」

八、為何高資產族群喜歡海上派對？財經視角的答案

從市場與財經角度，海上派對正成為新奢華市場的主流，其背後有三項經濟邏輯：

1. 私密性，是新奢侈

相比地面場地，海上場域更難打擾，隱私更高。

2. 社交儀式感，無法被複製

夕陽、海風、甲板、音樂，形成不可量產的景象。

3. 品牌價值放大

企業活動在海上舉辦，等於自帶高端濾鏡。

Jacob 一語道出核心：

「遊艇派對，是把空間從『地方』變成『故事』。而故事，才能成為真正的奢侈。」

九、結語：奢華，不是堆砌，而是讓每一刻都有重量

海上派對之所以迷人，不在於燈光或音樂，而是在於它把人們帶離陸地，帶進一個更自由、更詩意的空間。

VIP Yachts 的角色不是提供船，而是提供一個能讓人創造回憶的場所。

Jacob 在訪談最後緩緩說道：

「我們做的不只是派對，而是讓每一位客人都能在海上找到屬於自己的那束光。」

關於 VIP Yachts

VIP Yachts 是亞太區領先的高端私人遊艇租賃品牌，專注於提供 Mega Yacht、Luxury Yacht、Motor Yacht、Catamaran、Sailing Yacht 以及 River Cruise 等多元船型的奢華航程。品牌以精緻的管家制度、無縫的接待服務與高度客製化行程規劃，為全球超高資產客戶（UHNWI）、企業團隊及高端旅遊人士打造獨一無二的海上體驗。

VIP Yachts 的服務亮點包括：

• 尊榮接待與管家服務：從碼頭迎賓、登船禮儀、行李安排，到船上全天候管家陪伴，確保每一個細節無縫銜接。
• 專屬客製化航程：依據客戶需求設計近海漫遊、跨島遠航、秘境探索及主題派對行程，兼顧休閒、娛樂與專屬活動安排。
• 豪華艦隊：涵蓋各類船型，滿足小型聚會、企業活動、婚禮儀式或大型派對需求。
• 國際化與安全保障：多國籍船員與管家團隊、嚴謹航行安全標準、跨境通關支援，確保每一趟航程安全、順暢且私密。
• 環保與永續理念：採用節能設備、潔淨能源及環保材料，兼顧奢華享受與社會責任。

VIP Yachts 的服務範圍涵蓋：
Taiwan、China、Hong Kong、Macau、Singapore、Malaysia、Indonesia、Philippines、Thailand、Japan、Korea、Europe、United States、Australia

無論是 家庭休閒、企業會議、浪漫婚禮還是主題派對，VIP Yachts 致力於將每一次航程化為極致奢華與專屬尊榮的海上體驗。

官方網站｜https://www.vipyachts.com.tw/
媒體聯絡｜press@vipgroup.com.tw
© VIP Global 2025 保留所有權利

記者 高若薇／專題報導

在台灣與亞太地區，海上活動正逐漸成為高端社交與商務場合的新舞台。從10人的私密生日聚會，到百人規模的企業慶典或時尚派對，如何在海上維持流暢、安全、優雅的活動體驗，成為遊艇營運品牌的最高考驗。而 VIP Yachts 正是將這項挑戰化為品牌實力的代表。

一艘遊艇，不只是一場航程

「我們服務的，不只是想登上遊艇的人，而是希望把夢想帶上船的人。」
在淡水港旁的VIP Yachts台北辦公室，資深客戶經理 金雅格（Jacob Kim） 微笑著這樣說。他的語氣溫和而堅定，正如品牌的核心精神——優雅，來自專業的準備。

Jacob 解釋，遊艇活動最迷人的地方在於「彈性」，而最複雜的地方也在於「彈性」：

「10人的小型聚會與100人的大型派對，看似只是人數的差異，但在我們眼裡，那意味著整個航線規劃、艦隊配置、食材採購、人力編制、保險方案都要重新設計。這就是專業遊艇公司的功課。」

小型聚會（10–20人）：精緻的海上私域

小型包船最常見的客群，是家庭、情侶與高階主管的私人社交場合。VIP Yachts 通常會建議選用 40至70呎的Luxury Yacht 或 Catamaran（雙體船），在穩定性與舒適度之間達成完美平衡。

「我們為這類活動配置一名主廚、一位專屬管家與兩位船員。菜單通常是根據當季食材設計的 fine dining 套餐。」Jacob 說。
為了保持私密感，小型包船的航線多選擇台灣北海岸與宜蘭外海，航程約4至6小時。
在過程中，客人可以選擇海上餐酒會、無人機攝影、或簡單浮潛活動。

Jacob 強調，這類行程的關鍵在於「節奏設計」：

「我們不希望活動太滿。10個人上船，最珍貴的不是時間，而是氛圍。」

VIP Yachts 會安排由管家掌控時間節奏：什麼時候送上開胃酒、何時開放甲板音樂、何時進入日落拍照時段，每一刻都經過細緻排演。

中型活動（30–50人）：優雅中的秩序

當規模放大至中型慶典，如企業表揚會、媒體發表會或品牌VIP活動時，挑戰也開始明顯升溫。
此時VIP Yachts 通常會使用 85呎以上的 Motor Yacht 或中型 Mega Yacht，同時調度至少6至8位船員與專屬活動團隊。

活動場域會被劃分為三區：

• 上層甲板：迎賓酒會與拍照區
• 中層艙廳：正式餐宴或簡報空間
• 下層套房：貴賓休息與化妝間

Jacob 解釋：「對我們而言，這是活動工程管理的延伸。每一個人流動線、音響配置、燈光色溫，都必須符合安全與視覺標準。」

VIP Yachts 也特別與台北市政府、基隆港務單位合作，取得海上大型活動的即時監控授權，確保人流超過30人時，所有安全機制均可即時監測。

Jacob 在訪談中提到：

「活動現場看起來從容優雅，是因為我們在背後做了三倍的準備。從風速預報到緊急救援模擬，沒有一個細節是偶然的。」

大型派對（80–100人）：一場浮動城市的協奏

當活動規模達到百人，海上就不再只是旅程，而是一個臨時城市。
VIP Yachts 會調度 Mariotti 173呎超級遊艇 或多艘遊艇編隊同行，透過母船—支援船系統（Mothership System）維持物流、餐飲與人流調度。

活動現場包括：

• 雙層舞台與DJ甲板區
• VIP貴賓室與香檳吧檯
• 臨時海上廚房與冷藏艙
• 兩艘水上接駁艇與安全巡邏艇

Jacob 表示：

「大型派對的核心不是熱鬧，而是掌控。你必須確保每一個客人都覺得自己是主角，卻又讓整體流程如同一首被精準指揮的樂章。」

VIP Yachts 在每一場大型派對中都設有「海上活動指揮中心」，由一位資深航務經理、一位安全官、一位餐飲統籌負責即時協調。每5分鐘更新一次風浪監測與人流報告。

從調度到心理學：服務背後的精密系統

財經媒體讀者常忽略的一點，是這類活動的背後其實涉及龐大的「人力經濟學」。
VIP Yachts 擁有一支超過80人的運營團隊，分屬五個核心單位：

1. 船務與航線部
2. 活動設計與布景部
3. 餐飲與主廚管理部
4. 客戶關係與管家團隊
5. 安全與風險控管中心

Jacob 笑著說：

「在我們的排班系統裡，一位資深管家可以在清晨安排早餐酒單，下午變身派對主持人，晚上再為客人備妥夜宵。這不是服務，而是一門藝術。」

這套運作模式也成為VIP Yachts的品牌壁壘。根據2025年第二季財報，VIP Yachts 以 89% 的客戶續租率 成為台灣高端遊艇租賃市場的第一名。

經濟觀點：海上活動的隱性市場

根據亞太遊艇協會（AYBA）統計，亞太地區2024年高端遊艇活動市場規模達 32億美元，年增率超過18%。其中企業活動與私人派對租船的比重高達64%。

財經專家指出，這意味著「遊艇正取代五星飯店，成為新一代高資產族群的社交平台」。
VIP Yachts 在此趨勢中，透過艦隊多樣化與高端活動策劃，搶下台灣市場近四成高端包船需求。

Jacob 觀察：

「我們從來不把遊艇當作交通工具，而是把它當成社交與品牌敘事的舞台。從10人到100人，每一次登船，都是一次重新定義奢華的機會。」

結語：海上的秩序與詩意

從私密的10人晚宴到百人的派對盛典，VIP Yachts 展現的不只是活動規模的延伸，而是一種「可被精準設計的奢華哲學」。
當人們在甲板上舉杯、在海風中隨音樂搖擺時，背後支撐這一切的，是數十位專業人員的默默協奏。

Jacob 在訪談的最後輕輕說道：

「海上沒有重來的舞台。每一場航程，都必須完美。」

那句話，像一道靜謐的海平線，映出 VIP Yachts 的信念——奢華，不是堆砌，而是精準地讓每一刻都值得記住。

關於 VIP Yachts

VIP Yachts 是亞太區領先的高端私人遊艇租賃品牌，專注於提供 Mega Yacht、Luxury Yacht、Motor Yacht、Catamaran、Sailing Yacht 以及 River Cruise 等多元船型的奢華航程。品牌以精緻的管家制度、無縫的接待服務與高度客製化行程規劃，為全球超高資產客戶（UHNWI）、企業團隊及高端旅遊人士打造獨一無二的海上體驗。

VIP Yachts 的服務亮點包括：

• 尊榮接待與管家服務：從碼頭迎賓、登船禮儀、行李安排，到船上全天候管家陪伴，確保每一個細節無縫銜接。
• 專屬客製化航程：依據客戶需求設計近海漫遊、跨島遠航、秘境探索及主題派對行程，兼顧休閒、娛樂與專屬活動安排。
• 豪華艦隊：涵蓋各類船型，滿足小型聚會、企業活動、婚禮儀式或大型派對需求。
• 國際化與安全保障：多國籍船員與管家團隊、嚴謹航行安全標準、跨境通關支援，確保每一趟航程安全、順暢且私密。
• 環保與永續理念：採用節能設備、潔淨能源及環保材料，兼顧奢華享受與社會責任。

VIP Yachts 的服務範圍涵蓋：
Taiwan、China、Hong Kong、Macau、Singapore、Malaysia、Indonesia、Philippines、Thailand、Japan、Korea、Europe、United States、Australia

無論是 家庭休閒、企業會議、浪漫婚禮還是主題派對，VIP Yachts 致力於將每一次航程化為極致奢華與專屬尊榮的海上體驗。

官方網站｜https://www.vipyachts.com.tw/
媒體聯絡｜press@vipgroup.com.tw
© VIP Global 2025 保留所有權利

記者／高若蓓

在波光粼粼的海面上，遊艇的閃耀外表吸引著人們對奢華的嚮往，但真正支撐這份尊榮的，不只是金碧輝煌的艙室與香檳塔，而是那一層看不見卻無比嚴謹的「安全結構」。

對 VIP Yachts 而言，安全並非附加選項，而是品牌的核心信仰。

一、奢華之前，先談安全

在亞洲私人遊艇租賃市場中，越來越多高資產客戶（UHNWI）開始重視航行安全與風險管理。根據 VIP Yachts 內部數據顯示，2025 年亞太區遊艇租賃市場的安全評比與信任度，已成為客戶選擇品牌的首要考量因素之一，比例高達 72%。

VIP Global 資深客戶經理金雅格（Jacob Kim） 接受記者訪問時說得明確：「我們的奢華，不建立在表象，而建立在信任。遊艇可以是夢想的延伸，但唯有安全，才能讓這個夢想持續遠航。」

二、船體設計：隱形的安全結構

VIP Yachts 旗下所有遊艇皆符合 Lloyd’s Register、Bureau Veritas 船級社的國際標準。這意味著每一艘船在交付前，必須通過上百項細部檢測，包括結構耐壓、浮力模擬、動力系統穩定性與抗震測試。

在品牌的維修中心，船體內部的鋁合金骨架、複合碳纖維結構與防腐層厚度都需達到歐盟標準。每年固定進行 兩次船體超音波檢測，以確保結構完整無隱患。

金雅格指出：「我們的檢驗頻率高於行業平均標準 40%。這不只是遵守規範，而是我們的信念：安全，必須超前於任何危機。」

三、救生設備與即時監控：準備永遠在前

在每一艘 VIP 遊艇上，救生與應急設備都達到民航級別配置：

• 每位乘客對應一套 SOLAS（國際海上人命安全公約）認證救生衣；
• 全船配備 自動膨脹救生艇 與 緊急定位發報器（EPIRB）；
• 每 15 分鐘自動回傳位置與氣象數據至中央監控中心。

此外，VIP Yachts 與歐洲氣象資料中心（ECMWF）合作，導入 即時天氣預報系統，能在出航前 6 小時內預測風速、潮汐與氣流變化，讓船長能即時修正航線。

金雅格補充：「當客戶在甲板上舉杯時，我們的安全團隊早已在後台運作。每一次航行背後，至少有 12 個安全節點同時被監控。」

四、船員與管家：從禮遇到危機應對

VIP Yachts 的船員並非單純的操作人員，他們是品牌信任的延伸。

所有船長皆擁有 RYA Yachtmaster Offshore 或同級國際認證，副手與甲板員必須完成緊急應變（STCW）與醫療急救（Medical Care Aboard Ship）訓練。而在船上負責客戶體驗的管家團隊，同樣必須通過 「雙軌訓練」：

• 一條是禮儀與高端接待課程；
• 一條是安全演練與危機應對。

在突發狀況下，管家能協助客人正確穿戴救生裝備、引導至安全區域、維持冷靜秩序。

金雅格強調：「對我們而言，服務與安全是一體兩面。真正的奢華，不只是微笑與香檳，而是當意外發生時，仍能保持秩序與尊嚴。」

五、風險管理流程：看不見的指揮中心

在台北與香港兩地的 VIP Yachts 海上運營中心（Marine Operations Center），牆面上排列著多組實時航跡監控螢幕。每一艘出航的遊艇，都在這套系統中被持續追蹤、記錄與分析。

運營中心的安全官員 24 小時值班，負責氣象更新、航線調整、通信監測與緊急支援。系統同時與各港口管理單位連線，一旦天候惡化，能立即啟動「安全中止航行程序」，確保客戶在最短時間內返回避風港。

金雅格指出：「我們有完整的『三層防護』機制——現場船長決策、後台即時監控、區域安全主管覆核。任何狀況都不可能單點失誤。」

六、年度檢修與第三方驗證

每艘遊艇每年至少進行兩次大規模維護檢查，並委託第三方機構進行驗證。檢查範圍包括：

• 動力系統與發電設備；
• 船體結構超音波掃描；
• 導航與通訊儀器校正；
• 消防與救援裝置測試。

維修報告會提交至品牌中央安全委員會，並作為下次出航核准的依據。VIP Yachts 同時要求合作碼頭與加油供應商通過 ISO 45001（職業安全與健康管理） 認證，形成完整的安全鏈。

七、從危機模擬到真實演練

VIP Yachts 每季度舉行一次「模擬危機演練」，情境涵蓋火警、突風、通訊中斷、乘客受傷等突發狀況。

管家與船員須在限定時間內完成應變：

• 啟動警報；
• 疏散乘客；
• 與後台指揮中心聯繫；
• 模擬救生艇部署。

所有過程皆被錄影分析，並列入個人績效評估。這些演練不僅強化反應能力，也讓團隊在壓力中培養默契。

金雅格坦言：「我們希望任何狀況都不會發生，但如果發生，我們的團隊已經準備好以最優雅的方式處理。」

八、國際合作與保險體系

VIP Yachts 與多家國際安全組織及保險機構合作，包括 Pantaenius、Lloyd’s、International Yacht Brokers Association (IYBA) 等，確保每一艘遊艇都擁有完整的航行保險與乘客責任保障。

同時品牌與 全球緊急醫療協調中心（Global Rescue Network） 簽訂合作協議，若出現醫療或撤離需求，可即時調度直升機或海上醫療單位。

九、安全文化：從管理哲學到品牌精神

在 VIP Yachts 的企業文化中，「安全」不只是制度，而是一種信仰。

每位新進人員入職前，都必須參與「Safety Philosophy Induction」，理解品牌對風險的零容忍政策。這項文化滲透於所有流程——從船艙設計到迎賓茶點溫度，背後都是一種紀律。

金雅格笑著說：「安全，是奢華最安靜的靈魂。因為當你不再害怕風浪，才能真正享受海。」

十、市場趨勢：安全信任成為高端租賃新競爭力

根據《Asia Maritime Market Report 2025》數據，亞太區高端遊艇租賃市場規模預計將達 25 億美元，其中以「安全信任度」作為品牌選擇依據的客戶比例，從 2022 年的 48% 上升至 2025 年的 71%。

VIP Yachts 憑藉穩健的安全體系與國際化操作，成為亞太地區最受信賴的高端遊艇租賃品牌之一。

「我們相信，信任才是最高級的奢侈品。」金雅格的回答簡短而堅定。

十一、從信任出發的奢華

遊艇的價值，不僅在於外觀與設施，更在於讓乘客「放心」。
在那無邊海平線上，一杯香檳的優雅、一次派對的歡笑、一次求婚的感動——都建立在那看不見卻牢不可破的安全基石上。

VIP Yachts 以軍規級標準、國際級團隊與無縫監控系統，為奢華旅程建立一層無形的護盾。

關於 VIP Yachts

VIP Yachts 是亞太區領先的高端私人遊艇租賃品牌，專注提供 Mega Yacht、Luxury Yacht、Motor Yacht、Catamaran、Sailing Yacht 及 River Cruise 等多元船型的奢華航程。品牌以精緻管家制度、無縫接待服務與高度安全標準，為全球超高資產客戶（UHNWI）、企業團隊與高端旅遊人士打造安心且尊榮的海上體驗。

服務亮點包括：

• 安全為先的奢華哲學：國際級檢驗標準、即時監控系統、全天候風險管理。
• 專屬管家與專業船員團隊：結合禮儀與安全訓練，確保尊榮體驗與全程守護。
• 多元航程選擇：從近海巡航、跨島遠航到主題派對航線，皆可客製。
• 國際合作網絡：涵蓋保險、醫療與港口協調體系。
• 環保與永續理念：節能技術與綠色航行實踐。

服務範圍涵蓋：
Taiwan、China、Hong Kong、Macau、Singapore、Malaysia、Indonesia、Philippines、Thailand、Japan、Korea、Europe、United States、Australia。

無論是浪漫航程、企業活動或家庭旅遊，VIP Yachts 致力於讓每一趟航程都兼具奢華與安心。

官方網站｜https://www.vipyachts.com.tw/
媒體聯絡｜press@vipgroup.com.tw
© VIP Global 2025 保留所有權利

記者／高若蓓

在全球奢華旅遊市場，私人遊艇不再只是交通工具，而是一座「移動的尊榮宮殿」。對於超高資產客戶（UHNWI）而言，每一次登船都是精心設計的禮遇盛宴，而 VIP Yachts 正以無縫接待與管家服務，重新定義海上奢華。

一、從碼頭到遊艇：尊榮迎接的第一步

不論是在台北藍色公路碼頭，還是香港維港的私人碼頭，VIP Yachts 專屬禮賓團隊已經待命。客戶抵達時，專屬接駁車、個人禮賓人員與迎賓茶點同步準備，就像一場私人訂製的儀式。

VIP Global 資深客戶經理 金雅格（Jacob Kim） 表示：「我們的核心理念是，客戶從抵達的第一秒鐘起，就應感受到專屬尊榮。行李、座椅舒適度、迎賓飲品溫度、香氛選擇與氛圍燈光，每一個細節都經過精密設計。」

行李安排遵循嚴格流程：每件行李依客艙與用途分類，由專屬管家提前安置妥當，確保登船後即可進入放鬆狀態。這種細膩安排正是 VIP Yachts 無縫接待體驗的核心。

二、迎賓儀式與船艙設計：奢華的第一印象

踏上遊艇的瞬間，迎賓儀式正式開始。VIP Yachts 為每位客戶準備香檳、精緻點心及專屬音樂播放清單。金雅格說：「我們提前了解客戶喜好，安排符合其品味的音樂、香氛與餐飲，讓登船瞬間形成完整的儀式感。」

船艙設計方面，每艘遊艇均配備私人陽台、可調式燈光、高端影音系統與精緻裝潢。管家與船員會在登船後引導客戶熟悉船上環境、設施操作及安全須知，確保乘客立即享受無憂航程。

三、管家制度：服務核心的秘密武器

VIP Yachts 的管家團隊由多國籍專業人員組成，皆經過長期培訓與實戰考核。金雅格指出：「管家不只是服務者，他們是客戶的私人顧問。無論是餐飲調整、臨時行程更改，或特殊物品準備，管家都能即時滿足客戶需求。」

管家服務的精髓在於「預見需求而非被動回應」。例如，若客戶希望在航行中臨時舉辦派對，管家會立即協調廚師、船員與娛樂設備，確保活動順暢無縫。這種高敏捷度服務，是 VIP Yachts 長期獲得超高資產客戶青睞的關鍵因素。

四、客製化航程示範：每一次航行都是獨特旅程

VIP Yachts 將每一次航程視為完整的奢華旅程，提供從近海漫遊到跨島遠航、秘境探索的各種行程。金雅格表示：「我們根據客戶需求設計每一段航程。家庭聚會可安排安靜的內艙晚餐與日落巡航；企業派對則整合舞池、音響、娛樂設備及定制餐飲，呈現完整高端活動體驗。」

案例示範：

• 近海休閒漫遊：適合家庭或好友聚會，行程通常 2–4 小時，沿岸線欣賞日落與城市天際線。
• 跨島遠航：適合希望探索離島秘境的客戶，航程 6–12 小時，配備私人廚師與專屬娛樂設備。
• 深度海域探險：適合冒險或攝影愛好者，行程可延伸至海上浮潛區或潛水區域，配備專業導潛人員與安全保障。

這種高度客製化，使每一次航程都成為獨一無二的尊榮體驗。

五、高端派對與浪漫婚禮案例

VIP Yachts 擅長將遊艇空間轉化為專屬派對或婚禮現場。

派對示範：

• 船上舞池與音響設備完善，可容納 50–100 人的小型至中型派對。
• 高端餐飲由專屬主廚規劃，包括海鮮盛宴、現場烤肉 BBQ、創意料理。
• 創意互動元素如魔術表演、Henna 彩繪、拍貼機等增添趣味與互動性。

婚禮與求婚示範：

• 求婚布景、花藝設計、燈光與音樂精準匹配，營造浪漫氛圍。
• 船上證婚或晚宴服務，提供全程管家陪同與高規格餐飲。

金雅格補充：「對 VIP 客戶而言，航程不只是移動，而是一次人生重要時刻的延伸。我們的任務是將每一個儀式做到完美無瑕。」

六、豪華艦隊與旗艦遊艇介紹

VIP Yachts 擁有多元船型，滿足不同客戶需求：

• Mega Yacht / Luxury Yacht：適合大型企業活動或家族聚會，艙室奢華、設施完善。
• Motor Yacht / Catamaran：速度快、空間寬敞，適合短途巡航或派對活動。
• Sailing Yacht：強調航海樂趣與自然融合，適合靜謐航程。
• River Cruise Yacht：內陸河道巡航，體驗截然不同的水域風情。

旗艦級 Mariotti 173 呎超級豪華遊艇 更是 VIP 的代表作，擁有多層艙室、豪華客房、私人影院及泳池，典型包船體驗可容納 50–60 位高端客戶，同時提供全天候管家與船員陪同。

七、客戶體驗與見證

VIP Yachts 的高端客戶遍布亞太及歐美地區，多數客戶對管家服務、接待細節及航程安排給予高度評價。

匿名客戶分享：「從踏上遊艇的那一刻起，我就感受到每一個細節都被照顧得無微不至。管家不僅理解我們的需求，甚至提前預測想法，這種尊榮體驗無法在任何酒店或度假村找到。」

此類高端見證不僅印證 VIP Yachts 的服務品質，也成為品牌信任與口碑的核心。

八、數據與市場洞察

根據 VIP Yachts 近三年的統計，私人遊艇租賃在亞太市場年增長率達 18%，其中高端定制服務需求占比 65%。

• 台灣與香港市場以企業活動及家庭休閒航程為主。
• 跨境航線及旗艦級遊艇包租需求逐年提升。
• 客戶越來越注重「體驗與細節」，願意為每一項高端服務支付溢價。

金雅格分析：「市場正在轉向『體驗為王』。VIP Yachts 能夠脫穎而出，是因為我們不僅提供船隻，更提供完整尊榮旅程。」

九、綠色航行與永續理念

VIP Yachts 在奢華之餘，也重視環保與永續：

• 採用節能設備與潔淨能源技術。
• 嚴格船上廢棄物管理與資源回收。
• 使用環保材料與可持續海鮮採購方式。

這使品牌在提供頂級服務的同時，也兼顧社會責任。

結語

VIP Yachts 將「細節決定尊榮」的理念貫徹到每一次接待與航程中，從碼頭迎賓、登船儀式，到船上管家全天候陪伴，每一個環節都經過精密設計。透過金雅格的專業解析，讀者得以一窺 VIP 如何以無縫、奢華的接待服務，滿足全球超高資產客戶對「極致體驗」的期待。

關於 VIP Yachts

VIP Yachts 是亞太區領先的高端私人遊艇租賃品牌，專注提供 Mega Yacht、Luxury Yacht、Motor Yacht、Catamaran、Sailing Yacht 及 River Cruise 等多元船型的奢華航程。品牌以精緻管家制度、無縫接待服務與高度客製化行程規劃，為全球 UHNWI、企業團隊及高端旅遊人士打造獨一無二的海上體驗。

服務亮點包括：

• 尊榮接待與管家服務：從碼頭迎賓、登船禮儀、行李安排到船上全天候管家陪伴。
• 專屬客製化航程：近海漫遊、跨島遠航、秘境探索及主題派對，兼顧休閒、娛樂與專屬活動。
• 豪華艦隊：多樣船型滿足家庭聚會、企業活動、婚禮儀式及大型派對需求。
• 國際化與安全保障：多國籍船員與管家團隊、嚴謹航行標準、跨境通關支援。
• 環保與永續理念：節能設備、潔淨能源與環保材料應用。

服務範圍涵蓋：
Taiwan、China、Hong Kong、Macau、Singapore、Malaysia、Indonesia、Philippines、Thailand、Japan、Korea、Europe、United States、Australia

無論家庭休閒、企業會議、浪漫婚禮或主題派對，VIP Yachts 致力於將每一次航程化為極致奢華與專屬尊榮的海上體驗。

官方網站｜https://www.vipyachts.com.tw/
媒體聯絡｜press@vipgroup.com.tw
© VIP Global 2025 保留所有權利

Thailand's 2025 entries showcased remarkable depth across diverse sectors, reinforcing the nation's position as a leader in strategic marketing and creative innovation.

Best in Show was presented to "Rajadamnern Immersive Muay Thai Experience." Oreo was celebrated as Brand of the Year, and both Nestlé and Mondelēz International shared Advertiser of the Year. The Juror's Choice Award went to "Squid Game2 BKK River Cruise."

Publicis Groupe was recognized as Holding Agency Company of the Year. Wavemaker Thailand winning Media Agency of the Year, Leo Thailand secured Creative Agency of the Year, BuzzPurr was named Specialist Agency of the Year, and JONGLUCKDEE took home Independent Agency of the Year while Brilliant & Million, Thailand claimed Digital Agency of the Year.

Grab earned dual recognition as Publisher of the Year and Most Resilient Brand of the Year. YMT Ads was honored as Enabling Technology Company of the Year,

View the Complete Winner List.

"Thailand's 2025 SMARTIES™ winners showcase what makes this market truly special: the ability to innovate while staying true to the warmth and authenticity that defines Thai culture," said Rohit Dadwal, CEO, APAC and Global Head of SMARTIES™ Worldwide, Marketing + Media Alliance (MMA). "These campaigns demonstrate exceptional creativity, strategic depth, and genuine understanding of Thai consumers."

About the Marketing + Media Alliance (MMA)

The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers' ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.

Headquartered in New York City, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the APAC, including MMA Innovate, CEO&CMO Summit, MMA Executive Dialogues, SMARTIES Unplugged, MMA IMPACT and MMA SMARTIES. Learn more at https://mmaglobal.com/

The Marketing + Media includes the world's most influential marketers and partners, including Unilever, P&G, Grab, McDonalds, Coca Cola, Google, TikTok, Facebook, Diageo, Mondelez, Heineken, Pepsi, Perfetti, Affle, Emtek Group Indonesia, GoTo Gojek Tokopedia, Mayora, Godrej, Reliance – and many more.

About SMARTIES™

SMARTIES™ is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.

INDIANAPOLIS, Oct. 28, 2025 /PRNewswire/ -- IMG (International Medical Group) has announced a new partnership with Riviera Travel, a leader in ultra-premium river cruise, ocean yacht, and global land travel for more than 40 years. Through this partnership, IMG is excited to offer its travel and health safety products to U.S. residents booking trips with Riviera Travel.

"Partnering with Riviera Travel is an exciting next step in IMG's rapid growth in the travel industry," said Grant Hayes, Global Head of Travel at IMG. "To be able to partner with a market-leading travel provider like Riviera Travel is a testament to the value IMG's travel and health safety solutions provide to travelers around the world."

This partnership follows the launch of IMG's iTravelInsured Choice Cruise, a new travel insurance plan designed specifically for cruise travelers. The plan includes enhanced benefits and covered reasons, such as excessive water levels, port closures, and more, and demonstrates IMG's commitment to meeting the evolving needs of today's travelers, especially cruisers.

To learn more about IMG's award-winning travel and health safety solutions, please visit www.imglobal.com. To explore Riviera Travel's river cruises, ocean yacht voyages and global land tours, please visit www.rivieratravel.com.

About IMG^® (International Medical Group^®)
IMG^® (International Medical Group^®), a SiriusPoint company, is an award-winning global insurance benefits and assistance services company that has served millions of members worldwide since its founding in 1990. The preeminent provider of travel and health safety solutions, IMG offers a wide range of insurance programs, including international private medical insurance, travel medical insurance, and travel insurance, as well as enterprise services, including insurance administrative services and 24/7 emergency medical, security, and travel assistance. IMG's world-class services, combined with an extensive product portfolio, provide Global Peace of Mind® for travelers, students, missionaries, marine crews, and other individuals or groups traveling, working, or living away from home. For more information, please visit www.imglobal.com.

About Riviera Travel
Riviera Travel is the UK's largest river cruise and tour operator for more than 40 years, offering a diverse range of travel experiences on land, sea and the rivers. As an ultra-premium river cruise brand, Riviera Travel offers luxurious, memorable sailings aboard its fleet of 13 custom-designed ships, which sail along Europe's most iconic waterways including the Danube, Douro, Rhine, Moselle, Main, Rhône, Seine and the Dutch Waterways. The company is renowned for its exceptional cruise directors and local guides, immersive itineraries and elegant fleet of ships. Riviera Travel is a leader in the solo travel market with more dedicated solo traveler departures than any other river cruise brand and is known for its strong partnerships with travel advisors, as well as its commitment to delivering superior service at outstanding value. The fleet's ships offer a range of amenities, such as a panoramic observation lounge, five-star dining, a spa and wellness area, and a sun deck, creating a relaxed yet sophisticated atmosphere for travelers exploring Europe's rivers and landscapes. Riviera Travel consistently earns high ratings for guest satisfaction and value, making it a top choice for discerning travelers seeking memorable river cruise adventures.

Media Contact:
Carly Kessler, IMG Communications Manager, carly.kessler@imglobal.com

• This September, Shama Yen-Akat is treating animal lovers to its "Back-to-School Pet Photos – Say Cheese!" event. Guests are invited to bring their beloved pets for a fun photoshoot at a specially designed "Back to School" themed booth, creating adorable keepsakes and cherished memories. To make the occasion even more rewarding, special discounts are offered exclusively for guests accompanied by their pets.

• Shama Ekamai invites guests to experience a romantic evening aboard the Chao Phraya River Cruise: Bangkok's Beauty by Night. Set against the shimmering city skyline, this unforgettable journey allows you to soak in the illuminated charm of the Chao Phraya River after dark, while admiring Bangkok's most iconic landmarks along the cruise route.
• Shama Petchburi 47 is celebrating BLACKPINK's upcoming world tour this October with a special BLINK Package designed exclusively for fans. The package promises to make every moment unforgettable, ensuring guests enjoy a joyful and memorable experience both before and after the concert.
• Shama Lakeview Asok invites guests to elevate their city living with the Urban Lifestyle Perk package, featuring a complimentary EM District shopping voucher valued at THB 1,500 with every stay. In celebration of World Tourism Day, guests can also join a curated Cultural Day Trip to Ayutthaya, exploring the charm of the ancient capital through visits to historic landmarks and immersive cultural experiences.

The issuer is solely responsible for the content of this announcement.

SINGAPORE, Sept. 25, 2025 /PRNewswire/ -- In honor of World Rivers Day on September 25, digital travel platform Agoda unveils a curated list of must-visit river destinations across Asia. These unique waterways offer travelers unforgettable backdrops that transform with the seasons, offering ever-changing vistas and a multitude of Instagrammable photo opportunities.

More than just scenic landscapes, rivers serve as unique gateways to local life and nature. They typically host unique attractions such as night markets, festivals, and riverside cafés, offering an authentic taste of the regional culture and traditions. 

Agoda has curated a guide to breathtaking yet lesser-known river destinations sure to sail onto every traveler's bucket list:

1. Perfume River, Hue (Vietnam)
   The Perfume River streams past Hue's historic monuments and lush green landscapes. Its name comes from the fragrant flowers that drift into its waters, contributing to a peaceful and romantic mood. Visitors can explore the ancient citadel, royal tombs, and pagodas that line the riverbanks, experiencing the rich history and culture of Vietnam.
   
   
2. Pamba River, Alleppey (India): 
   Dubbed the "Venice of the East," Alleppey is famed for its intricate network of backwaters and houseboat cruises. The landscape is adorned with coconut groves and paddy fields, offering a peaceful escape into nature. Nearby, the town of Kumarakom is home to Vembanad Lake, where travelers can observe diverse birdlife, including many migratory species, making it a haven for bird watchers.
   
   
3. Kali Biru, Raja Ampat (Indonesia)
   In the heart of Raja Ampat, Kali Biru, meaning "Blue River," flows through dense rainforests and is distinguished by its remarkably clear, blue waters. The surrounding region is celebrated for its rich marine biodiversity, making it a paradise for nature lovers who can enjoy breathtaking views and unique wildlife encounters.
   
   
4. Kiso River, Gifu (Japan)
   Gliding through the scenic landscapes of Gifu, the Kiso River is renowned for its traditional cormorant fishing and picturesque boat rides. The river is bordered by forests and historic towns, including the charming former post town of Magome, part of the Nakasendo Trail. The region offers fascinating cultural immersion and resplendent seasonal displays of cherry blossoms and autumn leaves.
   
   
5. Malacca River (Malaysia)
   The Malacca River curves through the historic city of Melaka, a UNESCO World Heritage site. The river is lined with colorful buildings and lively street art, offering a glimpse into the city's colonial past. Travelers can enjoy a leisurely river cruise, exploring the blend of Portuguese, Dutch, and British influences that define this cultural melting pot.
   
   
6. Nan River, Phitsanulok (Thailand)
   The Nan River passes through the heart of Phitsanulok, a city known for its historical and cultural significance. The riverbanks are home to bustling night markets and traditional Thai temples, including the renowned Wat Phra Si Rattana Mahathat, home to the revered golden Phra Buddha Chinnarat—one of Thailand's most exquisite Buddha images.

Krishna Rathi, Associate Vice President of Supply at Agoda, said, "Rivers have a way of connecting us to the heart of a destination. From Vietnam's fragrant and romantic Perfume River to Indonesia's brilliantly blue Kali Biru, each river tells its own story of culture, history, and natural beauty. Whether you're seeking adventure or tranquility, Agoda makes it easy to explore Asia's most wonderful river destinations with unbeatable offers."

Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Discover the best deals on Agoda's mobile app to start planning an unforgettable river escape. Visit Agoda.com for more information.

SINGAPORE, Aug. 8, 2025 /PRNewswire/ -- Digital travel platform Agoda has compiled a list of Asia's hidden riverside destinations that promise unique cultural experiences as well as stunning views. From the lush coconut groves of Ben Tre in Vietnam to the floating markets of Banjarmasin in Indonesia, these lesser-known spots offer a refreshing escape from the usual tourist trails.

Riverside destinations have a unique allure that combines natural beauty, cultural richness, and a sense of tranquility. Whether it's the gentle flow of a river reflecting the surrounding landscapes or the vibrant life that thrives along its banks, these destinations offer a perfect blend of relaxation and exploration. Travelers can immerse themselves in local traditions, enjoy scenic boat rides, or simply unwind by the water's edge.

Agoda's list of best-kept riverside destinations in Asia includes:  

1. Ben Tre, Vietnam
   Known as the "Coconut Kingdom," Ben Tre is a riverside haven in the Mekong Delta. The Ham Luong River winds through lush coconut groves, offering visitors a chance to explore the region's natural beauty. Take a boat ride through tranquil canals, visit local workshops producing coconut-based products, or enjoy fresh tropical fruits at riverside markets to enjoy the charm of Vietnam's countryside.
   
   
2. Banjarmasin, Indonesia
   Known as the "City of a Thousand Rivers," Banjarmasin is a vibrant hub of waterways. Its floating markets are a must-see, where vendors sell fresh produce and local goods from their boats. Take a river cruise to explore the unique stilt houses and experience the lively river culture.
   
   
3. Chiang Khan, Thailand
   This quaint riverside town along the Mekong River is a hidden gem. Known for its wooden houses and laid-back vibe, Chiang Khan is perfect for a slow-paced getaway. Rent a bike to explore the town, visit the morning market, or simply relax by the river with a cup of local coffee.
   
   
4. Kuching, Malaysia
   Kuching's Sarawak River is the heart of this charming city. The riverfront promenade is perfect for evening strolls, with street food stalls and live music adding to the ambiance. Visitors can also take a river cruise to enjoy views of the city's colonial architecture and lush surroundings.
   
   
5. Andong Hahoe Village, South Korea
   A UNESCO World Heritage site, this traditional village along the Nakdong River offers a glimpse into Korea's past. Visitors can explore traditional hanok houses, watch cultural performances, or take a leisurely walk along the riverbank for a perfect blend of history and natural beauty.
   
   
6. Taoyuan, Taiwan
   Taoyuan's riverside parks and scenic spots make it a great destination for nature lovers. The Daxi Old Street, with its historic architecture and local snacks, is a must-visit. Visitors can also enjoy cycling along the river trails or picnicking in the lush green parks.
   
   
7. Maheshwar, India
   Nestled along the sacred Narmada River, Maheshwar is a spiritual haven. Known for its stunning ghats (riverbank steps) and intricate handloom saris, this town offers a peaceful retreat. Explore the Ahilya Fort, take a boat ride at sunset, or simply soak in the serene vibes of this historic riverside gem.
   
   
8. Iwakuni, Japan
   Home to the iconic Kintai Bridge, Iwakuni is a riverside destination steeped in history. The Nishiki River provides a tranquil backdrop for cherry blossom viewing in spring. Visitors can also explore Iwakuni Castle or enjoy a traditional cormorant fishing experience.

Krishna Rathi, Associate Vice President at Agoda, shared, "Why settle for the ordinary when Asia's riverside gems are waiting to be explored? From cruising through coconut groves in Vietnam to enjoying the floating markets in Indonesia, these destinations are perfect for travelers who want to go with the flow and discover something extraordinary. Agoda makes it easy to turn these hidden riverside escapes into your next adventure."

Agoda's extensive offerings, including over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, make planning any visit seamless. Visit Agoda.com or discover the best deals on Agoda's mobile app today.

ATLANTA, July 23, 2025 /PRNewswire/ -- Forbes Travel Guide ("FTG")—the only independent, global rating system for luxury hotels, restaurants, spas, ocean cruises and ocean cruise restaurants—today announced it will begin rating river cruises, a cruise industry first.

FTG will announce its inaugural river cruise ratings in 2027, when it unveils its highly anticipated annual Star Ratings in more than 100 countries.

"River cruising has quickly become one of the most sought-after ways to explore the world in comfort and style," said Amanda Frasier, President of Ratings for Forbes Travel Guide. "We're seeing an exciting evolution in the category, with river cruise lines delivering elevated service and specializing in immersive itineraries and refined onboard experiences that appeal to today's discerning traveler. As demand grows for slower-paced luxury, FTG is proud to bring our trusted ratings to this flourishing segment."

FTG's inaugural river cruise ratings will honor cruises on the Danube, Rhine, Nile and Mekong rivers, potentially including brands such as AmaWaterways, Aqua Expeditions, Avalon Waterways, Riverside Luxury Cruises, Scenic Luxury Cruises & Tours/Emerald Cruises, Uniworld Boutique River Cruises and Viking River Cruises.

FTG awards more than 2,000 properties annually with Five-Star, Four-Star and Recommended accolades. Every Star Rating is earned through FTG's in-person, incognito inspections based on hundreds of objective standards with an emphasis on exceptional service. No one can buy a rating, and no fees, commissions, or business relationships are required. The company's 2026 Star Ratings will be announced on forbestravelguide.com on February 11, 2026.

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MANILA, Philippines, April 3, 2025 /PRNewswire/ -- With the school summer break fast approaching, Filipino families are gearing up for their much-anticipated vacations. During this summer holiday period, Filipino families showcased a 39% higher preference for domestic over international travel, according to Agoda accommodation search data. 

From sun-soaked beaches to lively city attractions, Agoda reveals that Boracay, Manila, Cebu, Bohol, and Batangas are the most popular family-friendly destinations in the Philippines.

1.      Boracay

Boracay remains an unbeatable choice for families looking for a fun and relaxing vacation. With its gentle waves, soft white sand, and wide range of kid-friendly resorts, the island provides an ideal setting for children to enjoy the waves while parents unwind by the shore.

2.      Manila

For families who prefer an urban getaway, Manila delivers an exciting mix of educational attractions, theme parks, and cultural experiences. From interactive exhibits at museums to marine encounters at Manila Ocean Park, there's no shortage of activities to keep kids engaged.

3.      Cebu

Another great pick for families with kids of all ages is Cebu. Historical sites like Magellan's Cross and Fort San Pedro make the Queen City of the South a great place to learn more about the country's history and culture. Families that prefer a more "outdoorsy", adventurous experience can go snorkeling and dolphin watching in Mactan.

4.      Bohol

Bohol is gaining popularity among families who want to relax while still getting in touch with nature. Seeing the Chocolate Hills up close, visiting the Philippine Tarsier Sanctuary, and taking a Loboc River cruise are just some of the unique activities that make Bohol stand out.

5.      Batangas

A hassle-free road trip destination, Batangas offers beautiful beaches, farm stays, and nature-inspired resorts, all within a few hours' drive from Manila. The calm waters of Laiya make it an excellent choice for those who want to escape the city without the need for long-haul travel.

Michael Hwang, Country Director for the Philippines at Agoda, shared, "With more Filipino families showing interest in travelling domestically, Agoda makes it simple to book the perfect summer vacation with early booking discounts, family-friendly accommodations, and exclusive deals." 

With over 5 million properties, 130,000 flight routes, and 300,000 activities, Agoda helps Filipino travelers find the best destinations and accommodations to suit their needs. Download the Agoda mobile app today to plan the perfect family getaway.

SINGAPORE, Jan. 27, 2025 /PRNewswire/ -- As the Year of the Snake approaches in 2025, it's time to take a leaf from the wisdom of the snake and align your travel plans with the stars. Using the guidance of the Chinese Zodiac and consulted by Fengshui Masters from Way Feng Shui, Trip.com Group has curated personalised recommendations for every sign. For even more inspiration, we've also used Trip.com's Trip.Best, an AI-curated list based on user reviews, to suggest top recommendations for stays and activities.

As more travellers look to astrology to decide their next trip, there's no harm in getting some inspiration on the best destinations to explore, stays to book, and activities to enjoy based on your Zodiac animal's unique tastes. Who knows…this might be your best trip itinerary yet.

Rat (鼠) – 1924, 1936, 1948, 1960, 1972, 1984, 1996, 2008, 2020

Recommended Directions: Southeast, Southwest
Destinations: Sydney, Australia; Queenstown, New Zealand

Always inquisitive, Rats adore places that combine the buzz of the city with the thrill of the outdoors. Whether it's Sydney's iconic landmarks or Queenstown's jaw-dropping scenery, these destinations serve up the perfect balance of urban charm and natural wonder—just the right combo to satisfy a Rat's restless curiosity.

Stays: Wake up to stunning lake views at BreakFree The Point in Queenstown or live luxe at Four Seasons Hotel Sydney.
Activities: Go whale-spotting on scenic cruises or get close to cute critters at Queensland's charming Lone Pine Koala Sanctuary.

Ox (牛) – 1925, 1937, 1949, 1961, 1973, 1985, 1997, 2009, 2021

Recommended Directions: North, West
Destinations: London, U.K; Edinburgh, Scotland

Oxen like things steady and rooted, so they're all about destinations with history and a bit of grandeur. London's got the landmarks, the culture, and a dash of royal flair—perfect for the Ox who appreciates tradition. Edinburgh, with its castles and rugged charm, offers a mix of history and outdoor adventure that'll keep an Ox entertained without breaking their stride.

Stays: An elegant option like The Cavendish London or the Dalhousie Castle Hotel, a 13^th-century fortress set within wooded parkland.
Activities: Delve into a bit of history at the royal Westminster Abbey in London or visit the iconic Edinburgh Castle.

Tiger (虎) – 1926, 1938, 1950, 1962, 1974, 1986, 1998, 2010, 2022

Recommended Directions: South, Northwest
Destinations: Reykjavik, Iceland, Singapore

Tigers are bold, adventurous, and always ready for a challenge. Reykjavik caters to their love for the extraordinary, with dramatic landscapes and unique experiences that resonate with their fearless personality. Alternatively, Singapore offers a modern, vibrant metropolis with cutting-edge architecture, stunning nature reserves, and a mix of cultures which will give the big cat a roaring good time.

Stays: Hotel Borg in Reykjavik or the personality-filled The Scarlet Singapore.
Activities: Go on an adventurous glacier hike at Myrdalsjokull Glacier, Iceland, or soar above the cosmopolitan city with a ride on the Singapore Flyer.

Rabbit (兔) – 1927, 1939, 1951, 1963, 1975, 1987, 1999, 2011, 2023

Recommended Directions: Northeast, Northwest
Destinations: Kyoto, Japan; Victoria, Canada

Rabbits are all about elegance and beauty, so they're drawn to places that feel like living postcards. Kyoto's serene temples and tranquil gardens offer the kind of calm that makes a Rabbit feel at peace, while Victoria, the "City of Gardens," serves up colonial architecture, lush greenery, and harbour views—a dream for anyone who enjoys a little refinement.

Stays: Hoshinoya Kyoto for panoramic mountain views, or The Fairmont Empress in Victoria with harbour views.
Activities: Hop aboard the Arashiyama Sagano Romantic Train from Kyoto, or smell the flowers — literally — at Victoria and Butchart Gardens.

Dragon (龙) – 1928, 1940, 1952, 1964, 1976, 1988, 2000, 2012, 2024

Recommended Directions: North, Southwest
Destinations: Cape Town, South Africa; Cairo, Egypt

Dragons don't do dull, and Cape Town and Cairo are anything but. Cape Town's got dramatic mountains, city streets, and cosmopolitan energy to match a Dragon's fiery spirit. Then there's Cairo—where history literally sits in your face (hello, Pyramids!) while the city hums with modern vitality.

Stays: Boutique stays like The Silo Hotel in Cape Town or the Kempinski Nile Hotel in Cairo
Activities: Gaze upon epic landscapes on a cable car at Table Mountain, Cape Town or take to the water with a river cruise down the ancient River Nile.

Snake (蛇) – 1929, 1941, 1953, 1965, 1977, 1989, 2001, 2013, 2025

Recommended Directions: Southwest, West
Destinations: Maldives; Zurich, Switzerland

Snakes appreciate peace, luxury, and a touch of class—so Maldives and Zurich are practically made for them. The Maldives offers secluded beaches, spa treatments, and underwater wonders, for a truly special escape. Meanwhile, Zurich delivers lake views, refined dining, and a calm atmosphere perfect for some introspective relaxation.

Stays: Premium options like the Park Hyatt Maldives Hadahaa or The Dolder Grand in Zurich
Activities: Treat yourself to an overwater spa treatment in the Maldives or interact with ocean life while diving. Over in Zurich, tantalise your tastebuds with fine dining restaurants such as Igniv Zurich by Andreas Caminada or Widder Restaurant.

Horse (马) – 1930, 1942, 1954, 1966, 1978, 1990, 2002, 2014

Recommended Directions: Northeast, Northwest
Destinations: Chengdu, China; Seoul, Korea

For the Horse, travelling isn't about lazy afternoons by the pool — it's about nonstop action, and cramming as many experiences into each day as possible. Chengdu, China, is the perfect match, offering a heady mix of spicy hot pot, adorable pandas, and a cultural scene so rich, you'll never want to slow down. Meanwhile, Seoul keeps the Horse on its toes with its blend of cutting-edge tech, busy shopping streets, and K-drama-worthy historic sites.

Stays: After a day of conquering the city, unwind at the sleek Chinese-style The Temple House, or go luxe at the Josun Palace Hotel in Gangnam.
Activities: Gaze upon adorable pandas at the Chengdu Research Base of Giant Panda Breeding or rack up social media points at the regal Gyeongbokgung Palace in Korea.

Goat (羊) – 1931, 1943, 1955, 1967, 1979, 1991, 2003, 2015

Recommended Directions: South 
Destinations: Chiang Mai, Thailand: Ubud, Bali

Goats are the artists of the zodiac, drawn to beauty and inspiration in nature. Chiang Mai and Ubud, with their stunning landscapes, are the perfect backdrops for their creative souls. From lush mountains to verdant jungles, both destinations are a feast for the eyes and a canvas for the imagination.

Stays: Tranquil retreats like Anantara Chiang Mai Resort or picturesque villas set in a tropical rainforest like Four Seasons Resort Bali at Sayan Ubud.
Activities: Look in awe at the grand Doi Suthep temple in Chiangmai, or score beautiful photos on the Real Bali Swing.

Monkey (猴) – 1932, 1944, 1956, 1968, 1980, 1992, 2004, 2016

Recommended Directions: North, Southwest
Destinations: Dubai, UAE; Mongolia

Monkeys are all about mischief and adventure — they're never far from the action. Whether it's living it up in the ultra-glamorous playground of Dubai or swinging through the vast, wild expanses of Mongolia like a nomad, these destinations are the ultimate adrenaline hotspots for the Monkey.

Stays: Opulent choices like Jumeirah Burj Al Arab in Dubai, or sleeping under the stars at a luxurious yurt camp in the Gobi Desert.
Activities: Go on a desert safari adventure in Dubai's dunes or with a Gobi Desert jeep tour in Mongolia. Else, give your spiritual side a workout too at the Gandan Monastery.

Rooster (鸡) – 1933, 1945, 1957, 1969, 1981, 1993, 2005, 2017

Recommended Directions: Southwest, Northwest
Destinations: Stockholm, Sweden; Marrakech, Morocco

The Rooster thrives on precision, and Stockholm is like a well-organised dream with its perfectly planned streets — every detail in its place. But if you're feeling bold and ready to ruffle some feathers, Marrakech is your antidote. With its vibrant chaos, grand palaces, and lively squares, it's the wild adventure to shake you out of your perfectly ordered nest.

Stays: Check into the refined Hotel Diplomat, or the charming Selman Marrakech which oozes Arabian flair.
Activities: Wander through Gamla Stan's cobblestone streets, or explore the Vasa Museum's meticulously preserved ship. Alternatively, marvel at the intricate details of Bahia Palace.

Dog (狗) – 1934, 1946, 1958, 1970, 1982, 1994, 2006, 2018

Recommended Directions: Northeast, South
Destinations: New York City, USA; Shanghai, China

For the Dog, loyalty and adventure go hand-in-hand. New York City is your trusty sidekick, where you are guaranteed cool experiences at every turn. Whether you're strolling through Central Park or catching a Broadway show, the Big Apple never lets you down. Over in Shanghai, it's all about a city that's as ambitious and energetic as you are, with vibrant street scenes and a nightlife that never sleeps.

Stays: Make memories at the legendary  Chelsea Hotel in New York, or at the Fairmont Peace Hotel with live jazz shows that echo the city's soul.
Activities: Catch a Broadway show in NYC such as The Lion King, visit the Metropolitan Museum of Art, or take a cruise along Huangpu River for iconic views.

Pro tip: International travellers transiting in Shanghai can sign up for a free layover tour to see the city's highlights.

Pig (猪) – 1935, 1947, 1959, 1971, 1983, 1995, 2007, 2019

Recommended Directions: North, Northeast
Destinations: Tokyo, Japan; Hong Kong SAR

The Pig is a connoisseur of life's finer pleasures: good food, cosy spaces, and plenty of fun. Whether it's diving into Tokyo's sleek luxury or soaking up the fast-paced energy of Hong Kong SAR, Pigs thrive in cities where indulgence is key, but so is having a little playful adventure along the way. Tokyo offers the ultimate blend of high-tech wonder and elegant tradition, while Hong Kong SAR delivers top-notch food (dim sum!) and a side of Disney magic — perfect for indulging both the inner kid and the gourmet within.

Stays: Stylish city hotels like The Tokyo Edition in Ginza or The Upper House in Hong Kong SAR.
Activities: See the best of interactive art at TeamLab Planets Tokyo or indulge your inner child (or adrenaline junkie) at Hong Kong Disneyland.

• The Two Rivers: Efforts will be made to enhance the brand influence of the Liangma River and Ba River. The Liangma River's international riverside charm will be further enriched, with improvements from the Fourth Ring Road to the Ba River section, opening a 22-kilometer scenic cruise route along the Liangma River. Construction along the Ba River will also be expedited, with the full opening of the Jiuxianqiao Road to Langyuan section. Renovation will extend from Langyuan East to Xingba Road, creating a 15-kilometer yacht route along the Ba River, connecting to the city's sub-center.

• The One Belt: The plan focuses on enhancing and strengthening the Liangma River Cultural and Economic Belt. Phase three of the Liangma River cruise route (3 kilometers from Blue Harbor Marina to South Lake in Chaoyang Park) will be accelerated. Key commercial projects, such as the Sina Weibo Esports Center in Chaoyang Park, No.8 Manor, and the Ferris wheel, will be fast-tracked. The Liuliwan area will be carefully developed to connect five major commercial zones—Sanlitun, Yansha, Blue Harbor, Liuliwan, and Langyuan—forming a diversified, multifunctional urban district.

The issuer is solely responsible for the content of this announcement.

Located on a tranquil islet overlooking the Thu Bon River, the resort is just a short bicycle ride from the UNESCO Heritage Town of Hoi An. Here, visitors can explore vibrant streets adorned with colourful facades and lanterns, relax in quaint cafes serving authentic Vietnamese coffee, and witness local artists beautifully capturing daily Vietnamese life on canvas.

Namia River Retreat elevates the concept of luxury, with 60 spacious villas, each equipped with a private pool that ensures privacy and tranquillity. Guests can indulge in traditional wellness therapies and take part in authentic cultural activities that draw inspiration from the rich heritage of the ancient town.

During their stay, guests are encouraged to fully immerse themselves in the vibrant local culture through unique experiences. Options include a bamboo bicycle ride through the lush Nipa Forest, encounters with local artisans, or a serene sunset riverboat cruise. Namia River Retreat promises an unforgettable experience that combines luxury with cultural immersion, making it a perfect destination for relaxation and exploration.

Daily rates will start from USD700 ++ and include:

• Pool Villa on an islet in Thu Bon River (with either Nipa Palm Forest or River Views)
• All-Day Breakfast and complimentary mini-bar excluding alcohol for two guests
• Daily Wellness Journey per person, per night (herbal steam & traditional spa therapy for 90 minutes) 
• Complimentary Cultural Experiences (bamboo bicycle trail & sundowner cruise)
• Personalised 'Meet a Local 'in Hoi An (craft your own story - via APP or in-person)

DESIGNED WITH NATURE

Each of the resort's 60 pool villas is designed with elegance and comfort in mind, drawing inspiration from the lush Nipa palm forest that envelops the resort. The open-plan living area invites guests to relax and unwind, while the outdoor terrace provides a perfect spot to take in the breathtaking views of either the verdant forest or the serene Thu Bon River.

Inside, the spacious bedroom serves as a private retreat, featuring a sunken bathtub with picturesque views of the private pool. The en-suite bathroom is thoughtfully designed with a refreshing shower, ensuring every aspect is geared toward relaxation.

CULINARY DELIGHTS INSPIRED BY LOCAL FLAVOURS

Culinary delights await at the poolside restaurant and bar, Nam Eatery, which serves an all-day menu inspired by the local fishing culture. At Mia Dining, guests are immersed in a culinary journey that celebrates the rich flavours and vibrant ingredients of Hoi An. The chefs skilfully draw upon the area's local spices and farm-to-table fresh produce to craft distinctive Vietnamese dishes that cater to the tastes of discerning palates. For those seeking an unforgettable experience, a leisurely riverboat dinner cruise offers a romantic setting to savour these culinary delights while enjoying the picturesque scenery of the waterway.

To enhance the experience further, visitors can also explore a thoughtfully curated market display featuring locally sourced spices, artisanal coffee, and unique handicrafts.

WELLBEING AND MINDFULNESS

Staying at Namia River Retreat offers guests an unparalleled opportunity to immerse themselves in a uniquely crafted wellness journey tailored to individual needs. Each stay includes a complimentary 90-minute daily well-being experience including a 30-minute herbal hammam, followed by a 60-minute traditional therapy session. In addition to these experiences, the retreat features an on-site apothecary that draws from ancient healing methods. Guests can participate in traditional Duong Sinh (a morning movement practice that harmonises the body and mind), Xong Hoi (a folk remedy steam prescription), and Dien Chan (oriental facial reflexology) for a comprehensive and nourishing wellness journey.

To enhance their stay, guests are encouraged to partake in daily mindful rituals such as a silent meditation walk, a lantern lighting ceremony, or visiting the wishing tree. These experiences allow guests to connect deeply with themselves and the serene surroundings of Namia River Retreat. Here, wellness transcends the physical, inviting guests to embark on a holistic journey of renewal and peace.

AUTHENTIC VIETNAMESE EXPERIENCES

Namia River Retreat isn't just a place to stay; it's a gateway to the rich culture and vibrant traditions of Hoi An. The resort's immersive mini tours are designed to deepen guests' connection to the region, where every experience, from engaging with skilled artisans to embarking on bamboo bicycle rides through the lush Nipa Forest or enjoying a sunset river cruise, reveals the essence of local life.

Moreover, the resort's commitment to responsible tourism is reflected in every aspect of its operations. By integrating sustainable practices into daily routines, Namia River Retreat is not only minimising its environmental impact but also enhancing guests' experiences.

Namia River Retreat is now a member of the Small Luxury Hotels of the World (SLH)'s Considerate Collection, a bespoke booking service featuring hotels that prioritise their local communities and celebrate their unique cultures and environments. SLH is one of the most desirable communities of independently minded travellers and spirited hotels in the world, and is renowned for its carefully curated selection of independent hotels across 90 countries. Namia River Retreat is deeply committed to caring for our community and pioneering modern hospitality rooted in rich cultural traditions. As part of SLH, the wellness-inclusive resort aligns with a network of independently minded hotels across the world, all dedicated to providing the highest standards of luxury and guest wellbeing.

Soft Opening and taking bookings from:  15 December 2024
Grand Opening event celebrations on:  19 February 2025
Visit our website on www.namiariverretreat.com 

To make a booking:
Email: book@namiariverretreat.com

For media enquiries or interview requests:
To download the press kit, fact sheet, and our latest image gallery, visit HERE
Find the teaser video of the resort HERE    

To stay up to date with Namia River Retreat news, follow us on social media:

Facebook                               https://www.facebook.com/namiahoian
Instagram                               https://www.instagram.com/namiariverretreat
LinkedIn                                 https://www.linkedin.com/company/namia-river-retreat/

Address - 252 Tran Nhan Tong, Cam Chau, Hoi An, Quang Nam Province, Viet Nam

For further information: 
Owning Company                   HG Holdings & Bhaya Cruises: www.bhayacruises.com
Management Company          Lumina Wellbeing: www.lumina-wellbeing.com

ABOUT NAMIA RIVER RETREAT

Nestled on the Cồn Ba Xã Islet in Hoi An, Namia River Retreat is thoughtfully crafted with genuine cultural journeys and wellness-inclusive therapies inspired by Vietnamese herbology.

With 60 private pool villas, locally inspired dining experiences and stunning pools with Thu Bon River views, the resort opens new ways to explore and connect with the lantern-lit ancient town of Hoi An.

The issuer is solely responsible for the content of this announcement.

About the Jetstar Group

Jetstar first took to the skies in 2004 and has since flown more than 350 million customers across an extensive international and domestic network. The Jetstar Group is made up of Jetstar Airways (subsidiary of the Qantas Group) in Australia and New Zealand, Jetstar Asia in Singapore, and Jetstar Japan in Japan. A leading low-fares airline, Jetstar is committed to offering everyday low fares to enable more people to fly to more places, more often. As one of Asia Pacific's fastest-growing airline brands, Jetstar was voted Best Low-Cost Airline in Asia Pacific in 2021 and was recognized for its excellent flight safety records and services when listed on the "2022 World's Top 10 LCC" released by Airline Ratings.

• Hotel de Crillon, A Rosewood Hotel, voted as the top luxury hotel in the world
• Asian attractions chosen as best things to do
• Hot springs and ski resorts globally are top-of-mind for travellers
• Singapore dominates the restaurant scene in Asia, with three-Michelin-star Odette as the best fine-dining restaurant in Asia

SHANGHAI, June 8, 2024 /PRNewswire/ -- Leading online travel service provider Trip.com has released its 2024 Trip.Best Global and Asia 100 lists, a collection of curated travel rankings based on real user reviews and year-round sales popularity. These Trip.Best lists enable global travellers to select the best experiences a destination has to offer, including hotels and attractions, as well as lifestyle choices such as restaurants and nightlife.

Top Hotels, Attractions, Nightlife, Restaurants and Destinations Make the List

The Global and Asia lists comprise different categories:

• Hotels: 100 Luxury Hotels, 100 Family Hotels, 100 Cultural Hotels, 100 Scenic Hotels, 100 Villas, 100 Ski Hotels, 100 Instagrammable Hotels, 100 Hot Spring Hotels (Asia only)
• Attractions: 100 Best Things to Do, 100 Family-friendly Attractions, 50 Hot Springs, 50 Ski Resorts
• Nightlife: 100 Best Nightlife
• Destinations: 100 Best Destinations
• Restaurants (Asia only): 100 Fine Dining, 100 Local Restaurants, 100 Restaurants for Views & Experiences.

Paris took centre stage for the 2024 GLOBAL 100 Luxury Hotels list, with Hotel de Crillon, a Rosewood Hotel, taking the top spot. Le Bristol Paris - an Oetker Collection Hotel came in third while La Reserve Paris Hotel and Spa came in fifth. Raffles Singapore and Aman Tokyo came in second and fourth, respectively, to make up the top five luxury hotels globally.

In both lists, Asia offers a wealth of hotel recommendations for all types of travelers. Indonesia boasts luxury hotel Buahan, a Banyan Tree Escape, as well as AYANA Villas Bali, one of the best villas in the region. Families will love child-friendly hotels such as Hard Rock Hotel Desaru Coast in Malaysia and Vinpearl Resort & Spa Nha Trang Bay in Vietnam. Travellers seeking cultural experiences can consider Sawasdee Village in Thailand, while those looking for a more scenic holiday can choose to stay at The Bellevue Resort in the Philippines known for its white beach views, or Karuizawa Prince Hotel West with some skiing in the mix.

With social media as a means of travel inspiration these days, some of the top Instagrammable hotels include Mai House Saigon Hotel in Vietnam and Good Nature Hotel Kyoto in Japan.

Asian attractions also took all top five spots on the 2024 GLOBAL 100 Best Things to Do list, with a strong showing from Universal Studios and Disneyland theme parks - Universal Beijing Resort, Shanghai Disney Resort, Hong Kong Disneyland, Universal Studios Japan, Universal Studio Singapore and Universal Studios Hollywood. In addition to theme parks being a key attraction in these destinations, museums also made it into the top 10, specifically The Palace Museum Hong Kong, the Louvre Museum in Paris and The British Museum in London.

The 2024 GLOBAL 50 Hot Springs list features the best hot springs from around the world, including Iceland's Blue Lagoon, Japan's Arima Onsen and Yufuin Onsen, the Travertines of Pamukkale in Turkey, as well as Queenstown Angson Barrel Hot Spring in New Zealand.

Travellers seeking a night out have declared the Empire State Building as the quintessential spot to immerse in the dazzling lights of New York City after dark. Paris and London offer plenty of popular nightlife options, including the Bateaux Mouches Paris Seine river cruise, the Eiffel Tower, the London Eye and Tower Bridge, all of which were voted in the top 10 of the 2024 GLOBAL 100 Nightlife list. Dubai's Burj Khalife and The View at the Palm topped the 2024 ASIA 100 Nightlife list, with Xi'an's "The Song of Everlasting" show, the Xi'an City Wall and Tang Paradise capping off the top five.

The spotlight is on Singapore when it comes to Asia's best restaurants, with its entries taking first place across all three categories. Three-Michelin-star Odette leads the ASIA 100 Fine Dining list, along with Palm Beach Seafood as the number one local restaurant and Spago Dining Room by Wolfgang Puck as the best restaurant for views and experiences. The lists are presented by Trip.Gourmet, which aims to showcase the best dining options and local food culture globally for travellers and food lovers.

"Adhering to the principle of selecting the best from the best, Trip.Gourmet aims to create themed rankings that cater to different travel scenarios with ingenuity, especially as food becomes an increasingly important part of travel plans," shared Sunny Sun, Vice President of Trip.com Group and CEO of Trip.Gourmet.

Looking ahead to the winter season, Switzerland remains the top destination for skiing, with Zermatt Ski Resort crowned the most popular ski resort globally. Japan dominated the 2024 Asia 50 Ski Resorts, with Sapporo Kokusai Ski Resort, GALA Yuzawa Snow Resort, Furano Ski Resort and Niseko Tokyu Grand Hirafu taking up four of the top five spots.

The 2024 Trip.Best Global and Asia 100 lists are curated by examining various travel products on Trip.com and scoring them based on an algorithm. The rankings are based on real user reviews, year-round sales popularity, continuous quality assurance, and distinctive themes, covering worldwide and Asian hotels, attractions, night tours, food, and destinations. Trip.com selects hundreds of millions of data points and verifies word-of-mouth from people around the world, aiming to create fair, comprehensive, professional, and trustworthy travel rankings to solve users' travel choice problems.

The full lists of rankings are available here.

Promoting Tourism with AI

The 2024 Trip.Best Global and Asia 100 lists highlight the best in various travel categories, which builds upon the AI-powered "Trip.Best" list on the app. "Trip.Best" is one example of the Group's innovative use of AI, alongside other lists such as "Trip.Trends" and "Trip.Deals."

• Trip.Best showcases top global destinations.
• Trip.Trends reveals the latest travel trends based on user searches across Trip.com, search engines, and social media.
• Trip.Deals brings the best promotions to travellers.

The lists were unveiled at the 2024 Hunan International Cultural Tourism Festival Gala Dinner and Trip.Best Global Award Ceremony in Zhangjiajie on May 31. The event, attended by over 900 guests, including industry partners and tourism bureaus from more than 50 countries, celebrated the launch of the Trip.Best Global and Asia 100 lists, as well as the 2024 Trip.Trends 100 list.

Trip.Trends tracks the hottest travel topics and events, offering a glimpse into future trends. The 2024 Trip.Trends 100 list features newly opened hotels and attractions from 2023, giving travellers fresh and trendy options.

These curated lists are part of Trip.com's vibrant content marketing strategy, designed to drive consumer awareness and provide relevant information for securing the best offerings and deals. For instance, Trip.Best inspires travellers to book their favourite properties, boosting traffic and bookings for hotel partners. This initiative propels Trip.com's globalisation strategy, forging powerful alliances with global partners to deliver unparalleled, seamless travel experiences.

About Trip.com

Trip.com is an international one-stop travel service provider, available in 24 languages across 39 countries and regions in 35 local currencies. Trip.com has an extensive hotel and flight network consisting of more than 1.7 million hotels and flights from over 600 airlines covering 3,400 airports in 220 countries and regions around the globe. Trip.com's world-class 24/7 multilingual customer service, as well as additional centres in Edinburgh, Tokyo and Seoul, help to 'create the best travel experience' for its millions of customers worldwide. To book your next trip, visit trip.com.

SHANGHAI, April 4, 2024 /PRNewswire/ -- International layovers don't have to mean waiting for hours in the airport terminal; it's also possible to make the most of the short window of time and explore the country you're transiting in. Enter "Shanghai Express", free layover city tours launched by Trip.com Group to show travellers the top highlights of Shanghai before their next flight – all within a few hours.

Starting from 15 April 2024, international travellers stopping by the Shanghai Pudong International Airport (PVG) for over eight hours will have the opportunity to take part in these layover city tours – the first of their kind in Shanghai. You don't have to worry about researching where to go and how either, as these tours take charge of everything: airport pick-up and send-off, attraction tickets, e-sim cards, and more. So, all you need to do is turn up.

The tours will be available to international travellers who are eligible for China's 72/144-hour visa-free transit policy, as well as those holding a 24-hour temporary entry permit issued by the airport border inspection.

"As visa-free transit policies open up new avenues for international travellers to explore China, Trip.com Group is excited to unveil this innovative programme for those with just a short stopover," said Ms Han Feng, Head of Marketing at Trip.com. "We will leverage our extensive resources to ensure a memorable tour experience and provide world-class customer service to help flyers enjoy what Shanghai has to offer."

Exploring the city between flights

Upon passing customs after arrival at the Shanghai Pudong International Airport, travellers may head to the Trip.com Group currency exchange counter on Island A in the Departure Hall of Terminal 2 for in-person registration. A professional guide will be available at the counter one hour before the start of each tour to assist with the registration process. Registrations are accepted on a first-come, first-served basis.

Travellers will be able to choose from several tour timings. Each free tour accommodates a maximum of ten travellers and lasts five to six hours, including transportation from and back to the airport.

The tours feature some of the top attractions on the AI-powered Trip.Best list for Shanghai based on user reviews and expert curation, leading visitors on a journey through the past, present, and future of the bustling metropolis.

Current itineraries include:

• Shanghai Highlights City Tour (9:00-14:00): a tour of classic Shanghai highlights, including exploring traditional Chinese architecture in the Yu Garden and viewing Shanghai's iconic and futuristic skyline at the Bund.
• Strolling Under the Trees Citywalk Tour (16:00-22:00): a tour for the romantics and urban history lovers, which includes a city walk through the old villas and charming cafes along the beautiful Wukang Road, an immersive visit to the Yu Garden, and a stroll along the historic Bund.
• Huangpu River Cruise Sightseeing Night Tour (18:00-23:00): a unique experience in the city that never sleeps – including the breath-taking night view of the Bund aboard the Huangpu River Cruise and a deep dive into the bustling Yu Garden at night.

Led by English-speaking guides, each tour includes transportation, tickets, e-sim cards, and team insurance. Those seeking to travel light may store their luggage at the airport or on the shuttle bus if space permits. Please note that the free tours do not include meals, though our guides will be more than happy to offer dining recommendations.

Detailed information about the tours can be found here.

Rise in international transits via China

The Shanghai Express Tours are expected to enrich the experience of travellers as they transit in mainland China, sparking their interest in more in-depth trips in the future.

The International Air Transport Association reveals that transit numbers have been on the rise, with over 330,000 travellers experiencing layovers in mainland China last December alone. This represents a monthly growth of 47%. International airports in mainland China, particularly in Shanghai, Beijing, and Guangzhou, have been hubs for international flights particularly to and from the Asia Pacific region.

Currently, nationals from 54 countries are eligible for the 72/144-hour transit visa-free policies in 23 cities across mainland China. As long as they hold valid international travel documents and interline tickets to countries or regions with confirmed dates and seats, they can apply for visa-free transit at border inspection in designated city ports.

Additionally, foreign nationals with international connecting flights within 24 hours can transit through nine designated airports in mainland China without immigration procedures. Those interested in exploring the local city within this timeframe may obtain a 24-hour temporary entry permit by presenting their passports and connecting ticket flights and fill out the Temporary Entry Card.

Discover the beauty of China with ease

The Shanghai Express Tours are set against the backdrop of Trip.com Group's various initiatives to support international travellers to discover the beauty of China with ease as the country relaxes visa requirements.

With visa-free entry extended to Switzerland, Ireland, Hungary, Austria, Belgium, and Luxembourg on 14 March, China is now visa-free for eligible travellers from 15 countries.

Trip.com Group witnessed a triple-digit year-on-year rise in international travel bookings to China in the first two months of 2024. Shanghai, Guangzhou, Beijing, Shenzhen, and Chengdu drew the most attention from global travellers, with theme parks like the Shanghai Disney Resort and historic sites like the Emperor Qinshihuang's Mausoleum Site Museum capturing significant interest.

Trip.com recently launched an initiative with the Emperor Qinshihuang's Mausoleum Site in Xi'an to offer international travellers deals, guided tour options, and more information about its astounding Terracotta Warriors and remarkable history.

Trip.com Group has also been working with airlines to provide international and domestic flight combos to encourage more travellers to venture beyond traditional hotspots. The "Explore China" campaign, launched with Air China in March, gives travellers from the United Kingdom, France, Germany, Italy, Spain, and Switzerland a free additional flight within China when they purchase a single round-trip flight to the country.

The "Beyond Shanghai: Experience China" campaign, launched with China Eastern Airlines in February, also rewards customers booking flights to Shanghai with a complimentary domestic flight within mainland China.

To enhance convenience for visitors to China, Trip.com Group has implemented various initiatives. Notably, the China Travel Guide on the Trip.com app offers practical information on navigating the country. It covers topics such as entry requirements, internet access, payment, transportation and more with easy-to-follow tips and explanatory videos. Since its release in September 2023, the guide has served more than 100,000 international travellers planning to visit China.

Furthermore, to streamline payment options for visitors, Trip.com Group has also partnered with Alipay, a leading digital payment and lifestyle service platform. Through this partnership, selected packages and travel guides are available on the Alipay app, providing support for international visitors.

Meeting the needs of all kinds of travellers, whether you're just passing through or planning a deep dive, Trip.com Group is committed to using its expertise and resources to make such trips memorable, and help you explore China's endless possibilities.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.

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• Amid skyrocketing travel demand in Malaysia, the International Travel Fiesta takes off with special discounts for flights, hotels, and other travel experiences worth more than RM3,000.
• Malaysians eager to kick-start their year-end holiday plans can access incredible deals both online and offline.

KUALA LUMPUR, Malaysia, Aug. 9, 2023 /PRNewswire/ -- Pack your bags and prepare your passports – long weekends and the year-end holidays are just around the corner, and Malaysians are gearing up for a trip to remember.

As global travel reaches a fever pitch, Traveloka Malaysia will launch the second edition of the International Travel Fiesta (ITF) from 11 August to 10 September 2023 to capture more imaginations, following the event's roaring success in March this year. Customers will have their pick among an array of both online and offline promotions worth more than RM3,000, including attractive flights, hotels, and attractions and theme park ticket coupons on Traveloka for international destinations such as Bangkok, Taipei, Seoul, Tokyo, London and more.

"We are fast approaching one of the most highly anticipated holiday periods, a time when international travel is on top of many Malaysians' wishlists," said Iko Putera, CEO of Transport, Traveloka. "With travellers ready to explore the world once again, Traveloka is keen to help customers secure the best deals for an adventure of a lifetime from participating brands during the ITF."

"Malaysia's travel resurgence is no small feat, and we expect Malaysians to seize the day and lock in their travel plans at a great price," he added.

Traveloka, as Southeast Asia's leading travel platform, remains committed to providing a world-class travel experience for its consumers with its wide range of products and services. Aside from online promotions, there will be a booth at 1 Utama Shopping Centre from 23 to 27 August 2023. Visiting customers can score special fares and stand a chance to win a return flight ticket to Tokyo, supported by Malaysia Airlines.

"As Traveloka's airline partner during the International Travel Fiesta 2023, we are offering consumers the opportunity to explore and discover great places, go on adventure trips and see more of the world with their families and loved ones. Wherever they choose to travel, we want to assure our passengers that we are committed towards providing a safe, seamless and comfortable travel experience," commented Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines, Malaysia Aviation Group.

From 11 August 2023, bargain hunters can visit Traveloka to discover unmatched travel deals, including a free Meridian River Cruise when booking a flight or hotel to Bangkok, or one-for-one tickets for SEA LIFE Melbourne Aquarium and Universal Studios Hollywood.

Similar to the International Travel Fiesta in March, consumers can stack their savings further through a social media contest and livestreams giveaways on Traveloka Malaysia's official Facebook and Instagram accounts – with other exciting travel-related prizes to be won as well.

Travel is becoming an essential part of our lives once more, underlined by the flurry of searches for international destinations. Traveloka is focused on ensuring the best-in-class travel experience for its customers, by providing the convenience and comfort they need to discover the world.

Link to Multimedia assets:  
- image for English, Malay and Chinese : https://drive.google.com/drive/folders/1ptnhYw9WDFHgspU1bXcX4Ha_9KAHyF7p?usp=sharing

About Traveloka
Traveloka is Southeast Asia's leading travel platform, provides users access to discover and purchase a wide range of travel, local services, and financial services products. Traveloka's comprehensive product portfolio includes transport booking services such as flight tickets, bus, trains, car rental, airport transfer, as well as access to the largest accommodation inventory in Southeast Asia, including hotels, apartments, guest houses, homestays, resorts, and villas, making Traveloka a booking platform with the widest selection of accommodation and packages.

Traveloka is also a key player in the local services category (currently specific to certain markets), offering reservations for a wide range of local attractions, activities as well as wellness and beauty clinics. Traveloka also offers financing, payment, and insurance products to help Southeast Asian consumers fulfill their travel aspirations. Traveloka provides 24/7 customer service in local languages as well as more than 30 different local payment methods. The Traveloka app has been downloaded more than 122 million times, making it the most popular travel platform in the Southeast Asian region.

For more information, please visit: https://www.traveloka.com/en-my/