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SINGAPORE, May 22, 2023 /PRNewswire/ -- Lazada Group has launched lazadasolutions.com, the eCommerce platform's new e-learning website that offers users bite-sized, self-guided courses on Lazada Sponsored Solutions (LSS) to anyone, with the option to receive Lazada Sponsored Solutions SMART certification upon the completion of key lesson modules. Lazada is the first eCommerce player in Southeast Asia to launch self-certification programs in the region The website also features case studies of real-world applications of LSS by businesses on the Lazada platform. The website is aimed at brands, sellers and agencies to better understand and utilize LSS, and to gain credibility and recognition for their skill and expertise in growing businesses. "We are pleased to be the first eCommerce player in Southeast Asia to launch and drive self-certification programmes in the region at this scale. Lazada's mission has always been about accelerating progress through commerce and technology, and lazadasolutions.com highlights our commitment to empower our brands, sellers and partner agencies by providing them quality education and certifications to grow and succeed on our platform," Chandana Sunder, Senior Vice President, LazMall Marketing Solutions, Lazada Group. Lazadasolutions.com courses are structured with estimated average completion times for each module, enabling users to learn at their own pace. Lazada Solutions SMART certification programs are free to access on any device so that anyone can get certified regardless of their level of familiarity with Lazada Sponsored Solutions. The website's library of free lessons and study guides are easy to navigate to identify learning modules relevant to each user. Certification to boost credibility Lazada Solutions SMART Certification allows users to authenticate their proficiency in Lazada Sponsored Solutions, and is now available in Beginner level, with Advanced and Expert levels to follow. Users can earn a Lazada Sponsored Solutions digital badge for display on their social profiles such as LinkedIn upon successful completion of a certification assessment. Available soon in five Southeast Asian languages All courses, certifications and education materials are currently available in English, with Simplified Chinese, Bahasa Indonesia, Thai and Vietnamese versions scheduled for release in the second half of the year. Visit lazadasolutions.com now to learn more about Lazada Sponsored Solutions and start your certification journey today! About Lazada Group Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 10 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses. lazadasolutions.com empowers users with the skills and credentials to grow businesses on Lazada lazadasolutions.com offers self-guided e-learning courses and certifications to better understand and use Lazada Sponsored Solutions
Together Allen Overy Shearman Sterling will be the only global firm with U.S. Law, English Law, and Local Law capabilities in equal measure. ~3,900 lawyers across 49 offices and approximately $3.4 billion in combined revenues. Combination will accelerate growth strategy of both firms, each with distinct market leadership and strong cultural compatibility. LONDON and NEW YORK, May 22, 2023 /PRNewswire/ -- Allen & Overy and Shearman & Sterling today announced a planned merger to create a unique global law firm named Allen Overy Shearman Sterling – A&O Shearman for short. This merger will combine two of the world's most prestigious law firms, leaders in their respective markets, to create an integrated global elite firm. Together A&O Shearman will have ~3,900 lawyers and ~800 Partners across 49 offices. Allen & Overy and Shearman & Sterling have 250 years of combined experience and some of the greatest legal talent in the world. A&O Shearman will be the only global firm with U.S. Law, English Law, and Local Law capabilities in equal measure. This merger is driven by clients' needs for a seamless global offering of the highest quality and depth to support them in navigating an increasingly complex legal, regulatory, and geopolitical environment. Allen & Overy and Shearman & Sterling are complementary with distinct market leadership, and between them they have huge strength in the U.S., UK, and markets all across the globe. This merger will transform their offering to clients: Shearman & Sterling will gain access to a dramatically expanded 'rest of the world' offering across practice areas, and Allen & Overy will benefit from increased board-level recognition and expanded access to a corporate client base in the U.S. The combined firm will be perfectly positioned to capitalize on global macro trends including energy transition, technology, and private capital. Wim Dejonghe, Senior Partner at Allen & Overy, said: "This combination of two great firms is such an exciting step for us. Both firms have a history of excellence, and together we think A&O Shearman will be a firm unlike any other in the world. We have listened to our clients and their requests for the highest quality advice to help navigate the demands they face, and to do so in an integrated and globally consistent way. We, A&O Shearman, will do this by accelerating our ability to bring the best of both firms, regardless of geography. Shearman & Sterling is an incredible group of legal minds; a firm built on integrity and excellence, founded like us in a premier global financial capital and with an extraordinary group of longstanding clients. What excites me about this merger is the complementary cultures of our two firms. We have striking similarities across the board, and I believe we are going to be wonderful partners to one another on this journey." Adam Hakki, Senior Partner at Shearman & Sterling, said: "Client need for global elite firms has never been greater. They are calling for integrated global legal solutions and advice: merging with Allen & Overy will dramatically accelerate our ability to meet their needs in an increasingly complex environment. Allen & Overy is an outstanding firm whose work we have long admired and thought of as a kindred spirit. We have both always placed great emphasis on attracting and retaining top talent, were early to globalize, and are relentlessly focused on quality, excellence, and collaboration. This is truly a game-changing moment for both firms that will create an unparalleled offering for our clients. It is also a fantastic opportunity for our people to be part of a transformative transaction and an institution of such significance, and we look forward to recruiting even more stellar talent in the coming years." The proposed merger is subject to customary closing conditions, including a vote of the Partners of each of the respective firms. Further information on A&O Shearman can be found here: announcingaoss.com Media contact AllenOveryShearmanSterling@brunswickgroup.com Advisors Lazard is serving as financial advisor and Simpson Thacher & Bartlett LLP is serving as legal counsel to Allen & Overy. Davis Polk & Wardwell LLP is serving as legal counsel to Shearman & Sterling. Notes to editors Allen & Overy LLP Allen & Overy means Allen & Overy LLP and/or its affiliated undertakings. Allen & Overy LLP is a limited liability partnership registered in England and Wales with registered number OC306763. Allen & Overy (Holdings) Limited is a limited company registered in England and Wales with registered number 07462870. Allen & Overy LLP and Allen & Overy (Holdings) Limited are authorised and regulated by the Solicitors Regulation Authority of England and Wales. The term partner is used to refer to a member of Allen & Overy LLP or a director of Allen & Overy (Holdings) Limited or, in either case, an employee or consultant with equivalent standing and qualifications or an individual with equivalent status in one of Allen & Overy LLP's affiliated undertakings. A list of the members of Allen & Overy LLP and of the non-members who are designated as partners, and a list of the directors of Allen & Overy (Holdings) Limited, is open to inspection at our registered office at One Bishops Square, London E1 6AD. Allen & Overy is an international legal practice with approximately 5,800 people, including some 590 partners, working in more than 40 offices worldwide. A current list of Allen & Overy offices is available at allenovery.com/locations. www.allenovery.com Shearman & Sterling LLP Shearman & Sterling LLP is a limited liability partnership organized under the laws of the State of Delaware. Shearman & Sterling (London) LLP is a limited liability partnership organized under the laws of the State of Delaware for the practice of law in the United Kingdom. Shearman & Sterling is a partnership organized under the Hong Kong Partnership Ordinance and registered with the Law Society of Hong Kong for the practice of law in Hong Kong. Shearman & Sterling LLP practices in Italy in association with Studio Legale Associato Shearman & Sterling. Shearman & Sterling LLP operates in association with The Law Firm of Dr. Sultan Almasoud for the practice of law in Saudi Arabia. www.shearman.com
Official Partner of Festival de Cannes, Campari, hosted its 'Discover Red' event on the heart of the Cannes Croisette, with a guest list including Charles Melton, Luke Evans and Alessandra Ambrosio. CANNES, France, May 22, 2023 /PRNewswire/ -- This year, Campari, the iconic Milanese, red aperitivo returned to the 76th edition of the world-renowned Festival de Cannes, as an official partner and hosted its Discover Red event attended by Charles Melton, Luke Evans and Alessandra Ambrosio. Iconic model, Alessandra Ambrosio, attends the Campari: Discover Red event experience, celebrating the unforgettable creations of cinema. The event was attended by actor, Charles Melton, ahead of his premiere for May December at the 76th Annual Festival de Cannes. During his time in Cannes, Charles has also received a breakthrough talent award at the Variety Golden Globes Awards for his role in the film. Also in attendance was acting legend, Luke Evans, and iconic model with Italian heritage, Alessandra Ambrosio. During each stage of Discover Red, guests invited to experience a series of unforgettable creations from two Michelin Star Chef, Christian Sinicropi, Head Bartender of Camparino in Galleria, Tommaso Cecca; each of whom are icons within their own fields and elevated the night to take it beyond the expected. The scene was set at the Martinez Hotel, inspiring guests with a night that brought Campari's longstanding heritage in cinema to life. Guests were immersed in a four-part multi-sensory dining experience curated by two icons of mixology and gastronomy. Chef Christian Sinicropi used his limitless skill as a two Michelin Star Chef to curate each course paired perfectly with Campari cocktails, curated by Tommaso Cecca, the head bartender at Camparino in Galleria, which provides legendary service in Milano and is a symbol of the aperitif par excellence. Creating an enhanced dining experience, when guests arrived at the dinner, a seemingly regular dinner table transformed into a fully immersive display inspired by the Festival de Cannes Red Carpet, the Cannes Riviera, the power of imagination and Campari's place at the heart of cocktail culture. The four dining chapters each began with an iconic Campari cocktail that inspired an unforgettable dish, stimulating the senses, while guests were guided through the evening by a narrator to accompany the audio-visual display. No star-studded event would be complete without viral celebrity content creator and Red Carpet regular, Cole Walliser. Having captured celebrities at the Oscars, The Grammys, Golden Globes and Emmys, Cole is best known for his slow-motion edits of talent at high profile events. Campari Group's Head of Global Marketing, Julka Villa comments: "As this is the second time we have been an Official Partner of Festival de Cannes, the aim of Discover Red was to curate a night that brought together the icons of Campari and cinema, each of which inspire the unforgettable. As one of the most celebrated global film festivals, our event took inspiration from the aspirational allure of Festival de Cannes, pushing it to the next level delivering the elevated experience that people expect from both Campari and the Festival. To do this, each moment of Discover Red captured the unique relationship between Campari, cinema and the Festival, immersing guests in this world through all senses and the night was yet another great example of Campari going beyond the expected." Throughout the night, cocktails were expertly served by Camparino in Galleria, providing the legendary service of the historic Milanese bar located in Galleria Vittorio Emanuele II. Camparino is a symbol of the aperitif par excellence; it brings to Cannes its strong connections with both Milano, the birthplace of Campari, and the artistic and cultural context of the 20th century. The Camparino team served a selection of iconic Campari cocktails to guests, including the Negroni, Campari Spritz and the Negroni Sbagliato. Alongside these classic cocktails, the Camparino team served the Red Carpet – Cannes Edition: a fresh tasting and salty cocktail inspired by the Cannes Riviera. Please follow Campari's social media channels for further information @campariofficial. #CampariCinema #Cannes2023 #FestivalDeCannes #EnjoyResponsibly www.campari.com https://www.youtube.com/EnjoyCamparihttps://www.facebook.com/Campari https://instagram.com/campariofficial ABOUT FESTIVAL DE CANNES The Festival de Cannes is an event that brings together the world's film professionals around an official competition and an International Film Market, whose highly media-oriented aspect makes it one of the first annual international events, contributing to the world cinematic influence. ABOUT CAMPARI Campari, the iconic, unforgettable Italian red spirit sitting at the heart of some of the world's most famous cocktails. Campari was founded in Milan in 1860 by Gaspare Campari, and pioneered by his son, Davide, who created something so distinctive and revolutionary that its secret recipe has not been altered since. Vibrant red in colour, Campari's unique and multi-layered taste is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water. As well as being unique and distinctive, Campari is extremely versatile, offering boundless and unexpected possibilities. As a source of this passionate inspiration since its creation seen through its founders' creative genius, artists in different fields and the world's best bartenders, Campari stimulates your instincts to unlock your passions, inspiring limitless creations. ABOUT CAMPARI GROUP Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries. Campari Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en Please enjoy our brands responsibly. ABOUT CAMPARINO Camparino in Galleria is the legendary bar opened by Davide Campari in Milan's Galleria Vittorio Emanuele II in 1915. The bar was opened opposite to Caffè Campari, the establishment opened by Gaspare Campari - Davide's father and the creator of the bitter liqueur - in 1867. An instant hit with the people of Milan, the bar became synonymous with the city's aperitivo tradition and in 2015 marked its 100th anniversary. Following a renovation project, the bar reopens to the public in autumn 2019 with a refreshed identity and food and drink offering designed to consolidate its status as one of the most influential establishments in the world for lovers of mixology and gastronomic innovation. Actor legend, Luke Evans, enjoyed the Campari: Discover Red event experience, with a beach aperitif, immersive dinner and after party on his first night in Cannes for the 76th Annual Film Festival, celebrating the unforgettable creations of cinema. Actor Charles Melton enjoys a Campari aperitif at Campari: Discover Red event experience ahead of his premiere for May December at the 76th Annual Festival de Cannes No star-studded event would be complete without viral celebrity content creator and Red Carpet regular, Cole Walliser, who bought his GLAMbot to Campari’s Discover Red event. Iconic Milanese red aperitif, Campari, hosted an Campari: Discover Red at the Martinez Hotel, celebrating the unforgettable creations of Campari, its cocktails and the cinema industry.
IMAX票房占比11% 創《狂野時速》系列新高 520當天創春節後今年最佳單日IMAX票房 上海2023年5月22日 /美通社/ -- IMAX China (港交所: 1970) 宣佈由環球影業出品的《狂野時速10》5月17日開始在中國IMAX影院開啟狂飆之旅。上映五日首週末勁收票房5800萬元，IMAX票房占比高達11%，創下今年進口片最佳開畫首週末和該系列最高IMAX占比。 開畫週六恰逢國內近幾年來流行的網路情人節520，娛樂和社交消費熱度極高。在520節日效應的助推下，《狂野時速10》當天在全國IMAX影院創下1800萬元的高票房，也創下今年春節檔後IMAX票房最高的單日成績。全國上映首週末票房最高的10家影院中有9家是IMAX影院。 IMAX中國CEO孟丹青表示：「《狂野時速》系列一直是在中國市場認知度很高的超級IP，我們非常高興《狂野時速10》在IMAX影院強勁開畫並為夏季大片季亮眼開局。IMAX影院的開畫成績和不斷提升的票房占比繼續凸顯出中國觀眾日趨傾向于選擇IMAX影院來體驗大片。隨著多部精彩中外影片陸續上映，我們相信IMAX觀影將成為今夏中國觀眾娛樂體驗的亮點之一。」 在《狂野時速10》繼續在IMAX影院狂飆的同時，IMAX片單即將陸續上映的中外大片依然精彩紛呈，其中包括：《小魚仙》（5月26日）、《蜘蛛俠：飛躍蜘蛛宇宙》（6月2日）、《變形金剛：狂獸崛起》（6月9日）和《閃電俠》（6月16日）、《消失的她》（6月22日）等。 關於IMAX China IMAX China是IMAX Corporation 根據開曼群島法律註冊成立的子公司，系有限責任公司，IMAX Corporation 成立 IMAX China的目的在於管理 IMAX 在大中華區不斷增長的業務。IMAX China在香港聯合交易所主板上市，股票代碼為「1970」。 關於IMAX Corporation IMAX Corporation是創新的娛樂技術提供商，結合專有的軟件，影院設計和設備，創造出一種身臨其境般的體驗，讓觀眾感覺置身于電影之中。知名製片人和電影公司都利用IMAX影院以特別的方式與觀眾聯繫起來。IMAX網絡成為世界多地的主要電影重要的電影發行平臺。IMAX旗下子公司SSIMWAVE是一家流媒體技術公司，是為媒體和娛樂公司提供人工智慧驅動的視頻品質解決方案領域的領導者。 IMAX Corporation的總部設在紐約、多倫多和洛杉磯，並在倫敦、都柏林、東京、上海設有辦公室。截至2022年12月31日，IMAX在全球87個國家和地區共有1,716家IMAX影院(1,633家商業綜合項目內影院，12家旅遊景點商業影院與71家科教場館影院)。2015年10月8日，IMAX Corporation的子公司IMAX China在香港聯合證券交易所正式上市，交易代碼為「HK1970」。 IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience® ,DMR®, Filmed For IMAX™, IMAX Live™, IMAX Enhanced™, IMAX nXos®, SSIMWAVE® 以及 Films to the Fullest®都是 IMAX Corporation 的注冊商標。關於IMAX Corporation的更多資訊可登陸 www.imax.cn 或 www.imax.com 查詢。您也可以通過新浪微博（weibo.com/imax）、微信（ID：IMAXCN）查詢。
Gallagher Security's EVP for APAC & IMEA shares how setting ambitious goals and empowering employees to make big moves drives success. Culture is Key: Developing an authentic workplace culture is paramount to creating an environment where employees feel safe and valued, fostering creativity and out-of-the-box thinking. Success by Design: Prioritising team structure, cultural fit, and employee satisfaction leads to massive revenue growth and a competitive edge in the security industry. MELBOURNE, Australia, May 22, 2023 /PRNewswire/ -- When Craig Schutte saw the bright blue 'Do Epic' neon sign in a shop earlier this year, he bought it immediately, knowing that he'd found his team's annual catchphrase. Now the sign hangs brilliantly on his office wall, a bold reminder of the charter that he and his team have agreed upon for 2023. Craig Schutte, Executive Vice President APAC & IMEA - Gallagher Security As Gallagher Security's Executive Vice President for APAC and IMEA, Craig and his team choose a catchphrase each year; last year's was "adapt and conquer". But what does "doing epic" actually mean in practical terms? For Craig, it's about setting ambitious goals and taking daring action to achieve them. With over 31 years in the security industry (24 of those at Gallagher), surprisingly it's not the technology that ultimately inspires Craig; Gallagher Security is a global manufacturer of integrated security solutions that are in use around the world to protect, secure and manage people and assets. Craig explains that he's personally more motivated by the people that work for Gallagher, their customers, and what makes them tick. "My leadership style revolves around the team. It's not just about the product, but rather about mindset, ambition, and culture. I believe in building teams and structures that allow room for individuality, where everyone can contribute their strengths in the best possible way." Leaders Who Create Leaders This has helped shape Craig's belief that developing an authentic workplace culture is paramount to creating the type of environment where employees feel safe and empowered to make big moves. "When your team feels trusted, it fosters creativity and out-of-the-box thinking," Craig says. "This ultimately creates a culture where you've got leaders creating leaders." And while Craig's leadership philosophy centres a lot on self-belief, he also believes in enjoying your time at work. "It's about being part of something meaningful and also having fun," he says. "We laugh a lot, and we don't sweat the small stuff." In the process of recruiting new team members, while metrics and qualifications hold significant weight, Craig places a higher priority on team dynamics when making final hiring decisions. "I'm always looking to see if someone is a good cultural fit for us first and foremost, and I prioritise that over experience or whatever qualifications they've got," he explains. Having the right team structure and people in place is essential to achieving what Craig calls 'success by design' – a strategy that ensures you've got the fundamental business structure in place to pretty much guarantee success. He believes that this has been the key to his team's ability in driving a massive 400% growth in revenue in just five years, making Australia Gallagher Security's best-performing global market. High Security Solutions Gallagher's growth in Australia has been thanks in part to its successful positioning as one of only two Government-approved providers of High-Security solutions and having the lion's share of the market. Delivering a system that is fully endorsed to protect premises from Zone 1 to Zone 5, Gallagher's team in Australia has been able to promote the company's technology as having some of the most rigorous physical and cyber security government standards in the world. "Gallagher is widely acknowledged as one of the most reliable providers of high-security solutions. We've introduced innovative perimeter, access control, and intruder alarm solutions, which are utilised to safeguard some of the world's most crucial assets and locations," says Craig. "Again, the accomplishment in this area is thanks to an amazing product, an enthusiastic, well-structured team, and this in turn has allowed us to foster outstanding partnerships with our Channel Partners." Creativity Is Key Craig is particularly proud of the fact that the team that was there from day one of his leadership is the same team that has managed to achieve this epic feat. "You know, 400% revenue growth in five years, essentially with the same team is pretty incredible," reflects Craig. "We often consider what has inspired that growth, and what it all boils down to is leadership and strengthening the mindset of the individuals in the team. So, once we created the right structure and the proper leadership team, the transformation was quite amazing." Craig has noticed that the structure of some other large companies is more regimented. "In those sorts of organisational setups, you find that people lose their sense of creativity because it's too structured. And when that happens, people become unhappy in their job," comments Craig. "The cost of high staff turnover and the lack of employee longevity is often underestimated by companies. We make sure that we prioritise our team and ensure that they feel valued and taken care of. I strongly believe that taking care of our people is not only essential for our success but also for the success of our partners and customers – it's all success by design". Expanding The Remit With this 'success by design' bearing fruit in Australia, Craig and his team are now set to rinse and repeat this winning strategy across the Gallagher Security business in the Asia, Pacific, (APAC) India, Middle East, and African (IMEA) regions. A number of internal promotions, where integral members of Craig's team have expanded their roles from an Australian focus to an APAC/IMEA remit, are supporting this rollout. Craig and his team are gearing up to implement a series of key initiatives designed to support their continued growth plans. Among these plans are several training initiatives which have been proven to be effective in their Australian operations and which will now be deployed across the APAC and IMEA regions. "We're also focused on scaling the team and leadership structures across the entire APAC and IMEA regions to optimise our resources and drive operational efficiencies," mentions Craig. "A huge driver for the recent internal promotions in the Australian team is to help with collaboration with our in-market teams in APAC and IMEA, to share best practices and leverage synergies and strengths within the expanded team." Increasing brand and marketing awareness to build trust and establish a strong presence across the regions is also a core focus over the coming months. This will involve product evolution to cater to the unique needs of the APAC and IMEA regional markets. With their sights set on replicating their success in these new regions, Craig and his team are poised to take the Gallagher Security business to new heights. "The trick for us was creating the right team template, which we've done. Now we just need to emulate that same structure throughout our regions and then we can really start adding value for our Channel Partners and end-users. Our goal in the APAC and IMEA regions is to be the solution of choice in all our key vertical markets," comments Craig. "We've got customer and partner relationships that stem back 30-40 years. It's the strength of these relationships and the strength of our teams that will keep driving our growth, and we're looking forward to being able to add even more value now that we've got the internal structure set up just right."
SEOUL, South Korea, May 22, 2023 /PRNewswire/ -- COSRX, a leading skincare brand, successfully concluded its #LayerYourSPF TikTok campaign in Indonesia, Philippines, Malaysia, and Vietnam running from April 14th to May 7th. The campaign garnered tremendous attention, reaching a total of 193 million views under the hashtag #LayerYourSPF. Additionally, the brand hashtag, #COSRX achieved a remarkable milestone of 1.9 billion views, experiencing a 21% increase in engagement during the challenge period. #LayerYourSPF TikTok Challenge Campaign With an astounding participation of 21K+ individuals, the #LayerYourSPF challenge set a new record for COSRX's TikTok campaigns, surpassing all previous participation numbers. Content generated for the campaign also ranked within the top 1% ~ 3% of click generating videos in the Beauty & Personal care category in all 4 countries, verifying the popularity of the challenge. The campaign not only drove participation through a filter-based challenge but also educated users on the importance of sun protection and the need to layer SPF to ensure complete UV coverage. In line with this, participants showcased their creativity and enthusiasm through a wide range of content, filming both indoors & outdoors, while on vacation, creating product reviews, introducing SPF layering techniques, the two-finger sunscreen method, UV camera tests, daily skincare routines, and more, using the COSRX Aloe Soothing Sun Cream SPF 50+ PA+++. These videos were then shared across TikTok, garnering extensive exposure for COSRX and its products among diverse age groups. This widespread engagement and positive response from the TikTok community highlighted the brand's successful efforts to reach a wider and more diverse customer base. "The goal of the campaign was to increase awareness surrounding the importance of layering SPF before sun exposure and after every 2 hours," said a brand representative at COSRX. "To encourage participants to develop healthier skincare habits, we released a specially created filter that encourages users to imitate the hand gestures to pat in the SPF. We believe this is what made our campaign a success. Because it is fun, easy and informative!" she added. "We also want everyone to recognize the importance of sun protection and to know that little lifestyle changes can prevent sun damage and pre-mature aging such as dark spots, loss of elasticity and wrinkles in the future!" The remarkable success of the TikTok campaign translated into positive sales outcomes. Based on the April sales outcomes in Indonesia, Philippines, Malaysia, and Vietnam, the sales of COSRX Aloe Soothing Sun Cream SPF 50+ PA+++ witnessed a staggering 74% increase compared to the previous year, showcasing the direct impact of the campaign on sales growth. COSRX expresses its sincere gratitude to all the participants, TikTok users, and supporters who made the #LayerYourSPF Challenge an exceptional success. The brand remains committed to delivering innovative and engaging campaigns that promote skincare education and encourage a healthy skincare routine. About COSRX With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn't. Find its best-selling skincare solutions at retailers nationwide, including Amazon, Ulta, Revolve, and Dermstore. Instagram: https://www.instagram.com/cosrx TikTok: https://www.tiktok.com/@cosrx_official COSRX Official Website: https://www.cosrx.com
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