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Plug and Play joins Khazanah Nasional, CelcomDigi and Sime Darby Plantation in supporting the Future Malaysia Programme to catalyse the Malaysian innovation ecosystem

SINGAPORE, May 26, 2023 /PRNewswire/ -- Plug and Play, a global innovation platform headquartered in Silicon Valley has announced its plans to launch a new office in Kuala Lumpur, Malaysia to support the Future Malaysia Programme by sovereign wealth fund Khazanah Nasional Berhad. Its primary responsibility will be to accelerate the growth of the innovation ecosystem in the country by working with leading corporations and top high-potential startups across the globe through its accelerator programme, which will focus on areas related to Digital Society & Technology Hub, Sustainability & Climate Resilience, and Food Security & Agriculture. These areas are carefully curated to fulfill Malaysia's agenda, build capabilities for the economy, and future-proof several industries present in the country.  The Future Malaysia Programme aims to transform technologies via stakeholder involvement that benefits participating startups, corporations, investors, and governments who look to invest and scale emerging technologies in the country. Plug and Play will support this through its accelerator programmes, a platform that leverages its impact through international ties, promoting the attraction and development of tech talent, investments, and more. Startups of all stages from around the globe will be considered to participate and work with the relevant stakeholders to pilot, scale, and commercialise solutions in Malaysia in line with the programme themes.   Dato' Amirul Feisal Wan Zahir, Managing Director of Khazanah Nasional Berhad said, "We are pleased to collaborate with Plug and Play to establish a Malaysia-based corporate innovation platform that enables Malaysian corporates to discover and match innovative technology to their business needs. This initiative is in line with our Advancing Malaysia strategy and commitment to delivering sustainable economic and societal benefits for the nation. As corporate innovation is vital for corporates to remain at the forefront of technology trends, we will leverage this platform to create more opportunities for both local and international startups to collaborate with leading Malaysian corporates, pooling resources and expertise to solve real business and innovation challenges and drive potential value creation for both parties. By announcing this collaboration alongside prominent Malaysian corporates, such as CelcomDigi and Sime Darby Plantation, we hope to crowd in more Malaysian corporates to participate in this programme as an all-of-Malaysia approach will be crucial to boosting the local startup ecosystem in Malaysia." "Plug and Play is excited to be part of this new initiative with Khazanah Nasional, CelcomDigi and Sime Darby Plantation as its initial set of partners. With our global presence spanning more than 50 locations and a network of more than 80,000 startups, we are confident that we will be able to identify the world's best top potential startups that will be able to drive their innovative solutions across the thriving innovation landscape in Malaysia. "said Jupe Tan, Managing Partner of Plug and Play APAC. "We look forward to being able to contribute to the growth of the innovation ecosystem in Malaysia in the coming months, as well as setting up our office in Kuala Lumpur." The programme also looks to partner with Malaysia's leading conglomerates to leverage their domain and vertical expertise to pilot, commercialise and invest into emerging technology companies both locally and from across the globe looking to enter and add value to Malaysia. Joining Khazanah Nasional and Plug and Play would be the likes of communications conglomerate CelcomDigi, and the world's largest producer of certified sustainable palm oil, Sime Darby Plantation, with more partners set to come onboard in the coming months. Corporations who join the programme will also be able to explore and match technology and ideas with their innovation needs. The programme also looks to incubate corporate best practices and early-stage investment capabilities for participating corporations. "The Future Malaysia Programme provides CelcomDigi with a unique opportunity to connect with over 80,000 startups in stimulating innovation and synergy between startups and corporates. We are committed to collaborating with other companies and exploring new solutions in areas such as artificial intelligence/machine learning, Web 3.0, digital SME solutions, metaverse, etc. This is further made possible through CelcomDigi's Innovation Centre which is dedicated to exploring and developing innovative technologies, while creating a vibrant ecosystem where startups can thrive and make a meaningful impact. CelcomDigi's focus on innovation and exploration has always pushed us to explore new boundaries and we look forward to playing a significant role in shaping the future of Malaysia's technological landscape," shared T. Kugan, Chief Innovation Officer, CelcomDigi. "Sime Darby Plantation is challenging conventions in an industry that has operated in almost the same way for over a century. When the world shut down three years ago, we realised that the path ahead would be fraught with challenges, unless we changed – our thinking and the way we work. For years, we had set standards, producing the best quality palm oil, produced sustainably and with cutting-edge technology to guide us. Thus, we already had the building blocks in place to develop the plantation of the future. "Today, we have drones and advanced machinery working alongside our people. We use AI and digital data. We use genomics to improve the yields of what is already the most versatile, nutritious, and productive edible oil in the world. We are collaborating with some of the brightest in Universities, at startups, and among young entrepreneurs, both in Malaysia and in other countries to develop automation and robotic solutions. We had imagined a different sort of oil palm plantation and today, we are creating it together with other visionaries. "The Future Malaysia Programme is a tremendous opportunity for us to further explore new technologies and innovations that can strengthen not only our climate resilience and renewable energy initiatives but also our capabilities in digitalisation and robotics.  We are truly excited about the prospect of co-innovating with other corporates and new startups to tap into new ideas and synergies that can help us to find solutions. We are committed to working closely with all programme partners to leverage on our collective expertise and deliver meaningful and sustainable results to our business and industry," said Mohamad Helmy Othman Basha, Group Managing Director, Sime Darby Plantation. The Future Malaysia Programme is set to launch in the latter half of 2023, and recruitment is underway for startups and additional new corporate partners. Interested parties who wish to participate in the newly established innovation platform may submit their interest below. Find out more about the Future Malaysia Programme: Click Here About Khazanah Nasional Berhad Khazanah Nasional Berhad ("Khazanah") is the sovereign wealth fund of Malaysia entrusted to deliver sustainable value for Malaysians. In line with its long-term strategy of Advancing Malaysia, Khazanah aims to deliver its purpose by investing in catalytic sectors, creating value through active stewardship, increasing its global presence, as well as building capacity and vibrant communities for the benefit of Malaysians. For more information on Khazanah, visit www.khazanah.com.my. About CelcomDigi Berhad CelcomDigi Berhad (formerly known as "Digi.com Berhad") is Malaysia's largest mobile network operator with more than 20 million users on its network. Established on 1 December 2022, the company aims to serve the growing digital needs of its customers by leveraging its newly combined widest network footprint, distribution touchpoints, innovative range of digital products and services, and superior customer experience powered by over 4,000 top industry experts. The company has clearly defined ambitions to advance the nation, inspire Malaysian society, and be a leader in inclusion and responsible business practices. For more information on CelcomDigi, visit www.celcomdigi.com. About Sime Darby Plantation Berhad Sime Darby Plantation (SDP) is the world's largest producer of Certified Sustainable Palm Oil (CSPO), producing over 2.12 million MT or 14.7% of global CSPO production (as of 31 December 2022). As a fully integrated global plantation company, SDP is involved in various activities along the full spectrum of the palm oil value chain, including upstream and downstream operations, Research & Development, renewables as well as agri-business. Its upstream operations are spread across Malaysia, Indonesia, Papua New Guinea and the Solomon Islands. Its downstream business, also known as Sime Darby Oils, spans 12 countries worldwide and involves the trading, manufacturing, as well as the sales and marketing of refined oils and fats products, oleochemicals, palm oil-based biodiesel, nutraceuticals and other palm oil derivatives. With a workforce of over 80,000 employees and a strong focus on operational excellence, research, innovation and sustainability, Sime Darby Plantation is one of the largest companies on Bursa Malaysia, with a market capitalisation of RM30.08 bil (USD6.51 bil) as of 24 May 2023. About Plug and Play Plug and Play is a global innovation platform. Headquartered in Silicon Valley, we have built accelerator programs, corporate innovation services, and an in-house VC to make technological advancement progress faster than ever before. Since its inception in 2006, our programs have expanded worldwide to include a presence in over 50 locations globally, giving startups the necessary resources to succeed in Silicon Valley and beyond. With over 80,000 startups and over 550 official corporate and government partners, we have created the ultimate startup ecosystem in many industries. We provide active investments with hundreds of leading Silicon Valley VCs and host more than 1,000 networking events per year. Companies in our community have raised over $12 billion in funding, with successful portfolio exits including Danger, Dropbox, Lending Club, and PayPal. Our Asia Pacific headquarters was launched in Singapore in 2010 and we have since expanded into Indonesia, the Philippines and Thailand. Since then we have invested in more than 50 startups and have collaborated with various governments as well as multinational and regional corporations to multiply their innovation efforts through initiatives such as industry-specific accelerator programs. For more information: visit www.plugandplayapac.com 

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 512 加入收藏 :
Antengene To Present Latest Results from TORCH-2 Study of ATG-008 in Advanced Solid Tumors in Poster Discussion at ASCO 2023

The TORCH-2 study is a Phase I/II trial of the mTORC1/2 inhibitor ATG-008 plus the Anti-PD-1 monoclonal antibody toripalimab for the treatment of patients with advanced solid tumors The combination treatment produced an objective response rate (ORR ) of 52.4% in the advanced cervical cancer cohort (including 75% in PD-L1 positive and 41.7% in PD-L1 negative patients), a disease control rate (DCR) of 90.5% and a median progression-free survival (mPFS) of 7.2 months. SHANGHAI and HONG KONG, May 26, 2023 /PRNewswire/ -- Antengene Corporation Limited ("Antengene" SEHK: 6996.HK), a leading innovative, commercial-stage global biopharmaceutical company dedicated to discovering, developing and commercializing first-in-class and/or best-in-class medicines for cancer, today announced that the latest results from the Phase I/II TORCH-2 study will be presented as a poster at the 2023 American Society for Clinical Oncology Annual Meeting (ASCO 2023) taking place from June 2nd to 6th, 2023 at the McCormick Place Convention Center in Chicago, IL. Being among the 22 China studies selected for Poster Discussions this year, the abstract will also be presented in a Poster Discussion session on June 3rd. "It is our pleasure to have the latest results from the TORCH-2 study selected for Poster Discussion at ASCO 2023," said Dr. Amily Zhang, Antengene's Chief Medical Officer. "Going forward, we will maintain close collaboration with the investigator team of the TORCH-2 study and liaise with regulatory authorities in China and other APAC markets to align on a registration path in cervical cancer and to continue evaluating the combination in additional ongoing studies in other solid tumors." The TORCH-2 study is a Phase I/II trial of the mTORC1/2 inhibitor ATG-008 plus the Anti-PD-1 monoclonal antibody toripalimab for the treatment of patients with advanced solid tumors. The study enrolled 46 patients, including 21 patients with cervical cancer, to evaluate ATG-008 at three doses (15, 20 and 30 mg) in combination with the standard dose of toripalimab. Study patients had advanced solid tumors with a baseline Eastern Cooperative Oncology Group (ECOG) score of 0-1 (the majority scored 1 on the ECOG scale) and a median of 2 lines of therapy (range:0-7). Median patient age was 53 years. Patients with prior PI3K/AKT/mTOR therapy were excluded. Pharmacokinetics and exploratory biomarkers of drug activity were also evaluated. The data are presented as of the cut-off date of October 21st, 2022. Poster DetailsTitle: A phase I/II study of the TORC1/2 inhibitor onatasertib combined with toripalimab in patients with advanced solid tumors Abstract: 2526Session: Developmental Therapeutics – ImmunotherapyPoster: 368Poster Discussion Session Date and Time: 3:00 PM - 4:30 PM, June 3, 2023 (Central Time) / 4:00 AM – 5:30 AM, June 4, 2023 (Beijing Time) 52.4% ORR in the Cervical Cancer Cohort: Among the 21 patients in the cervical cancer cohort, 1 patient with negative PD-L1 expression experienced a CR and 9 patients experienced a partial response (PR). Note that the patient who achieved a CR in this cohort remained on treatment for more than 883 days and is on treatment with single agent ATG-008 as of the cut-off date. The mPFS for the cohort was 7.2 months. Additional Responses in Patients with Nasopharyngeal Carcinoma (NPC): The study reported one additional PR in a patient with NPC; this patient remained on study for over two years. Recommended Phase II Dose (RP2D) was Defined: The RP2D for ATG-008 was determined to be 15 mg in combination with toripalimab. Safety Evaluation Did Not Identify any Dose-Limiting Toxicity (DLT) or Maximum Tolerated Dose (MTD) from the Dose Escalation Phase: The study did not identify any DLT or reach the MTD; 97.8% of patients had more than one treatment emergent adverse event (TEAE) and 69.6% of patients had TEAEs > grade 3, most common of which were decreased lymphocytes (23.9%), rash (10.6%) and hyperglycemia (10.9%). Pharmacokinetic profiles of ATG-008 in combination with toripalimab were similar to ATG-008 monotherapy across APAC and US patients. No new safety signals were reported. About ATG-008 ATG-008 (onatasertib) is an orally available mTORC 1/2 inhibitor. ATG-008 inhibits the activity of mTOR, which may result in the induction of tumor cell apoptosis and a decrease in tumor cell proliferation. mTOR, a serine/threonine kinase that is upregulated in a variety of tumors, has an important role in the PI3K/AKT/mTOR signaling pathway, which is frequently dysregulated in human cancers. ATG-008 has been studied in clinical trials to treat a broad range of tumor types including multiple myeloma (MM), glioblastoma (GBM), hepatocellular carcinoma (HCC), non-small cell lung cancer (NSCLC), diffuse large B-cell lymphoma (DLBCL), etc. About Antengene Antengene Corporation Limited ("Antengene", SEHK: 6996.HK) is a leading commercial-stage R&D-driven global biopharmaceutical company focused on the discovery, development, manufacturing and commercialization of innovative first-in-class/best-in-class therapeutics for the treatment of hematologic malignancies and solid tumors, in realizing its vision of "Treating Patients Beyond Borders". Since 2017, Antengene has built a pipeline of 9 oncology assets at various stages going from clinical to commercial, including 6 with global rights, and 3 with rights for the APAC region. To date, Antengene has obtained 29 investigational new drug (IND) approvals in the U.S. and Asia, and submitted 10 new drug applications (NDAs) in multiple Asia Pacific markets, with the NDA for XPOVIO® (selinexor) already approved in Mainland China, Taiwan China, South Korea, Singapore and Australia. Forward-looking statements The forward-looking statements made in this article relate only to the events or information as of the date on which the statements are made in this article. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. You should read this article completely and with the understanding that our actual future results or performance may be materially different from what we expect. In this article, statements of, or references to, our intentions or those of any of our Directors or our Company are made as of the date of this article. Any of these intentions may alter in light of future development. For a further discussion of these and other factors that could cause future results to differ materially from any forward-looking statement, please see the other risks and uncertainties described in the Company's Annual Report for the year ended December 31, 2022, and the documents subsequently submitted to the Hong Kong Stock Exchange. For more information, please contact: Investor Contacts: Donald LungE-mail: Donald.Lung@antengene.com Mobile: +86 18420672158 PR Contacts:Peter QianE-mail: Peter.Qian@antengene.comMobile: +86 13062747000

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 517 加入收藏 :
Penta Security Applauded by Frost & Sullivan for Safeguarding Applications and APIs from Sophisticated Threats and for Its Market-leading Position

Penta Security has grown and maintained its leadership position in the South Korean WAF industry, recording a year-over-year double digit revenue growth in 2022, lower than the 20% in 2021. SAN ANTONIO, May 26, 2023 /PRNewswire/ -- Frost & Sullivan recently assessed the web application firewall (WAF) industry and, based on its findings, recognizes Penta Security Systems with the 2023 South Korean Company of the Year Award. The company deploys WAPPLES, its International Computer Security Association (ICSA) Labs-certified WAF, in public cloud environments, such as AWS and Microsoft Azure, and uses its Security-as-a-Service (SECaaS) Cloudbric to support expedited cloud migration processes. Penta Security's diverse portfolio of supported cloud environments addresses the increasing demand for cloud-based WAF solutions over the last two years. With WAPPLES supporting local cloud environments across Asia-Pacific, the company offers scalability and accessibility to its customers, differentiating it in South Korea. Penta Security bridges South Korean web application firewall market technology gaps by offering comprehensive threat protection. Penta Security bridges local WAF market technology gaps by offering comprehensive threat protection. WAPPLES' threat intelligence platform detects new web vulnerabilities, provides automated vulnerability updates, and allows customers to patch vulnerabilities quickly and respond to attacks instantly. Based on advanced technologies that improve threat detection efficiency, the solution instantly detects and blocks known, modified, and zero-day attack vectors that alter the application programming interface (API) and YAML data formats within incoming web traffic, differentiating Penta Security from competitors. Ying Ting Neoh, Cybersecurity Research Analyst, Frost & Sullivan, observed, "Penta Security has gained a competitive edge in the local market by staying updated and complying with the latest regulations in South Korea. Frost & Sullivan commends its WAF solutions that showcase the implementation of best practices to meet customers' unmet needs." Penta Security's WAPPLES successfully reduces false positives and achieves a 144% improved network performance, compared to the previous model after an upgrade. The company's sandbox environment for WAPPLES fends off evolving application layer attacks, and its strategic partnerships in South Korea and worldwide provide local customers with access to advanced technologies, a world-class experience, and 24/7 support when expanding the geographic reach. Penta Security continuously fosters strong customer ties and achieves loyalty across the South Korean WAF industry, with its reputation and brand value in the region garnering solid growth across verticals in 2022. "Penta Security has positioned itself as an industry leader in South Korea due to its steady business performance in 2022. It has continuously upheld its brand value as the South Korean WAF industry leader while fostering strong customer relationships," added Neoh. With its strong overall performance, Penta Security earns Frost & Sullivan's 2023 South Korean Company of the Year Award in the WAF industry. Each year, Frost & Sullivan presents a Company of the Year award to the organization that demonstrates excellence, in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies and the resulting leadership, in terms of customer value and market penetration. Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry. About Frost & SullivanFor six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion. Contact:Tammy ChanE: tammy.chan@frost.com About Penta Security A global leader in web, data, and IoT security with 26 years of expertise in powering secured connections, Penta Security's next-generation web application firewall WAPPLES has been the market leader in the Korean market for 15 consecutive years since 2008 and has maintained a leading position in the Asia-Pacific region after obtaining the largest market share in 2016. Its COCEP detection engine is known to be one of the most advanced logic-based detection tools in the industry. For more information, visit pentasecurity.com. For partnerships, email mailto:info@pentasecurity.com.

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 447 加入收藏 :
SANY Hosts Global General Assembly 2023 for Dealers and Customer Representatives

BEIJING, May 26, 2023 /PRNewswire/ -- SANY, the leading global construction machinery manufacturer, recently hosted the Global General Assembly 2023 in Changsha from May 16th to 17th. The event brought together over 1,200 dealers and customer representatives from nearly 100 countries and regions, including the United States, Germany, France, India, Thailand, and Indonesia, to discuss win-win development strategies.   During the conference, Xu Ming, the Senior Vice President and director of International Operations Headquarters of SANY, emphasized the importance of cooperation in the global climate of both crisis and opportunities. He introduced the international development strategy of SANY, highlighting the company's focus on improving products, building "channels," and upgrading digitization and service levels in the future. Xu also expressed his expectation to strengthen cooperation with global dealers and customers to create a bright future. The conference also included an on-site signing activity, which reached intended orders of 1.172 billion yuan. SANY showcased 42 new products in the form of a "parade," including the SKT105E, a tool in the process of Green Action, boasting zero emissions and reducing carbon dioxide emissions by about 130 tons per truck per year. SANY's heavy-duty downhill energy consumption is reduced by about 90%, and the power recovery rate is increased by about 10% compared to the industry. In addition, the SY19E, the first mini electric excavator launched by SANY, features high efficiency, energy-saving, safety, reliability, and has a long-lasting battery life. Multiple configuration options are provided to meet customers' needs in different countries. On May 17th, SANY showed the guests around the "Lighthouse Factory" to experience the magic of intelligent manufacturing. In the evening, a firework show was performed in Liuyang to welcome and appreciate the arrival of guests worldwide. "SANY is committed to improving products, building channels, and upgrading digitization and service levels to promote win-win development with our global dealers and customers," said Xu. "The Global General Assembly 2023 was a successful event that brought together dealers and customer representatives from around the world to discuss future growth and success." To view the highlights of 2023 SANY Global General Assembly, please click: https://www.youtube.com/watch?v=4ovZiEqe8II  

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 598 加入收藏 :
American School of Bombay 實行大膽創新的教育計劃來為學生創造更美好未來

印度孟買2023年5月26日 /美通社/ --  在舉行 G20 峰會的這一年,在孟買設有兩個校園的 American School of Bombay (ASB) 已準備好盡其所能,培育年青人追尋夢想,並提高印度和全球人民的生活水平。   這所小型學校的實力一點也不遜色,ASB 多年來一直在國際學校中引領創新的潮流。它以溫暖和包容的社區聞名,在這個地方「朋友」一詞無處不在。Paul Richards 博士在 ASB 完成了他的首年校長任期,並延續變革型領導的傳統。他在波士頓開始了職業生涯,然後在倫敦、沙特阿拉伯和杜拜擔任領導職務,Paul Richards 博士表示 American School of Bombay 是他最想待的地方,不想再到其他地方。 「憑藉在全球疫情學到的經驗,ASB 現時有一個緊迫而令人興奮的機會,可以鼓勵社區共同合作。學校目前正打造對學生有利的美好未來。」—Paul Richards 博士,美國波士頓國際學校校長。 ASB 已啟動一個大膽創新的戰略計劃以建立美好的未來,計劃以五大支柱作為多年期目標: 提升各個社區成員的福祉,讓他們可以快樂、健康和成功,這是「最重要的事」。為支持和實現這個總體優先事項,ASB 將致力投入以下各個相關優先事項。 透過充滿活力的社區社會責任計劃和新的印度文化中心,在學校和東道國之間建立可靠的聯繫。 透過包容的做法和公平的政策,維持包容、公平和公正 (DEI-J) 的學校和專業經驗。 透過讓學生發聲並撰寫直接影響他們的政策和指引,讓學生可以推動和共同建立學習方面的關鍵部分。 透過個人化學習軌跡,調整學習體驗以滿足每位學生的動態需求。 追求成為更好的自己是正確和必要的,這一代的學生正在 American School of Bombay 追求此目標。 聯絡方式: Paul Richards 博士校長American School of Bombayheadofschool@asbindia.orgLinkedIn | Instagram  ASB empowers students to write policies and guidelines to drive and co-create key aspects of their learning experience.   American School of Bombay leads the way in innovative education among international schools: Dr Paul Richards, Head of School    

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 4250 加入收藏 :
LG INSTAVIEW FRIDGE TO LIFT THE 'MOODUP' AT VIVID SYDNEY 2023

LG to Unveil Its Unique, Color-changing Refrigerator in Australia in Partnership With the Country's Largest Festival of Creativity, Innovation and Light SEOUL, South Korea, May 26, 2023 /PRNewswire/ -- LG Electronics (LG) announces 'MoodUP™, by LG,' an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney's annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG's innovative InstaView™ fridge with MoodUP. LG Electronics announces a multifaceted activation set 'MoodUP™, by LG' to take place during Vivid Sydney 2023. A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,000[1] color combinations to choose from and easy management via the LG ThinQ™ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience. Visitors to LG's activation will be greeted by an eye-catching LED 'wall' measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company's colorific new fridge, they can also take part in a fun, movement-based quiz, What's your Vivid Sydney Mood?, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they're looking for – can receive a personalized Vivid Sydney itinerary. The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.[2] For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney's dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival's immersive light show. To ensure they don't miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they've arrived at one of LG's AR-enabled locations. "Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we're very excited to be showcasing it at Vivid Sydney," said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. "During Sydney's iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea." From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney's immersive 'MoodUP, by LG' activation, taking place outside of Customs House in Circular Quay, Sydney, Australia. [1] Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.[2] Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the 'MoodUP, by LG' activation via: www.lg.com/au/moodup.  About LG Electronics Home Appliance & Air Solution Company  The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com. LG Electronics announces a multifaceted activation set 'MoodUP™, by LG' to take place during Vivid Sydney 2023. LG InstaView™ Fridge with MoodUP™ at 'MoodUP™, by LG' booth at Vivid Sydney 2023 LG InstaView™ Fridge with MoodUP™ at 'MoodUP™, by LG' booth at Vivid Sydney 2023

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